Every day, we are surrounded by images and individuals that remind us that we need more, need to have more and do more. In business, this pressure often comes from our competition.
Sometimes our competition can be intimidating. They can make us feel as though our ideas are too small or that we will never be as good.
However, it is not really our competition that is the issue here. It is our fear of reaching heights of greatness that we never thought of as possible.
Over-analyzing our competition can distract us from what we should be doing and where we should be going. We become accustomed to the falsehood that because someone else is winning, we must be losing.
Use competition to inspire and enlighten rather than disenchant yourself. Often those who see the most successful competitors in their industries as inspiration strive to do better in their own businesses.
Use your competitors as catalysts for change and sources of motivation. They are not there to limit your success. There are enough opportunities to succeed for all of us. At the end of the day, you need to compete with yourself and here are three reasons why it’s important.
1. It will stop you from comparing yourself to others
I think sometimes the anxiety that comes from seeing your competitors excel makes you question whether you are doing better than other people or not. What really matters is that you’re doing what’s best for you.
Do you feel like you are succeeding? Have you determined what success means to you?
2. It will keep you focused on your goals
If you stay focused on what you are doing, and your own journey, you will inevitably keep improving. Focus on your business goals will result in growing success.
The minute you take your eyes off your goal, you lose sight of why you started it all in the first place!
3. It will give your business the attention it deserves
Your competitors can be a great source of information. You can learn from them, but limit the time spent researching their movements and give your business your full attention.
Treat it as you would a romantic partner. If you give it all your love and attention, you will reap the rewards of a great business life!
Stay focused on what you want to accomplish in life, and strive to do better than the goals you have set for yourself.
Be your own best competition.