“You Have To Learn To Stand Your Ground”- Jane Frances Esegha, Founder, JF Segha

Although Jane studied architecture, she had very little interest in designing structures. After NYSC, she worked in an architecture firm but felt stagnant in her role and this made her depressed. One day, Jane’s boss introduced her to site supervision and in December 2017, Jane Frances quit her job to go into construction full-time.

In January 2020 she established JFSegha. In five years, Jane hopes that JFSegha will be working with international construction brands to execute global construction deals. Jane has a diploma in Interior Design from the British School of Interior Design and a certificate in Project Management.

This article contains Jane’s business journey, tangible lessons from Jane’s experience with her construction company, JF Segha.

What inspired you to start your own construction company?

In secondary school, my teachers kept telling me that I would become an architect because I was good at Technical Drawing. At the time, I didn’t even know what exactly an architect did. I grew up in a small town in Ondo and there were no architects there.

When I got into university, it was a different ball game altogether. Studying architecture was fun but I did not enjoy it if I am being honest. I was supposed to do a masters degree in architecture but I did not. I deferred my admission because I just knew that it wasn’t for me. I am glad I did not waste those two years.

I got a job after NYSC and that job introduced me to construction work. I found that I loved being on-site, I loved supervising the artisans and seeing the construction come to life. I could relate well with the workers, talk about materials, finishing and I loved every bit of it. 

How do you manage to work with different people on a construction job?

When we have work I am on the site 24/7. If I am not there, someone else I trust will be representing JF Segha. Our motto at JF Segha is to be thorough in our approach and dealings so we do not leave anything unsupervised.

I design what I want to see and give clear directions but I also stay there to make sure that everything is done well and that they pay attention to details. Also, my experience supervising constructions since 2017 has taught me a lot about managing people and artisans in general.

From your experience with JF Segha, what advice do you have for fellow entrepreneurs and business owners?

  • Stand on your word! As a woman in my line of work, you have to learn to stand on your word. The artisans will try to advise you to go their way. They will say, “ah Madam do this now, leave am like that…” You can’t listen to that. You have to be stern. You have to know what you want to achieve.
  • Don’t fall into mediocrity. If you are selling quality, you cannot allow anybody to sway you because there is a lot of mediocrity in this country, a lot of people telling you to manage. No, I do not want to manage. You have to know what you want and stand by it. No one should change your mind. I have had to let go off a lot of workers because of mediocrity. What do you mean by I should manage?”
  • Perseverance is very important. Running a business is stressful and as such, you must be strong enough to withstand the challenges that would come your way. Artisans will try to stress you, clients, almost everyone will make demands on you and your time but you have to remember why you wanted to have a business in the first place

Jane is one of the She Leads Africa x Oxfam High Growth Coaching Program. Click here to find out more about JFSegha and keep up with their journey on Instagram and Facebook

 

About She Leads Africa

She Leads Africa is a community for smart and ambitious young African women. Our goal is to become the #1 digital destination for young women looking to build successful careers and businesses.

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