CloudCover is hosting “Women in Business” with Afua Osei and Ore Onile-Ere for Entrepreneurs and Career Persons on April 11
Pioneer of the revolutionary multi-network mobile data services, CloudCover Limited, is hosting Women entrepreneurs and career persons on Wednesday, April 11th at an event in Lagos tagged Women in Business. Women in Business is an interactive session that brings together women from diverse industries and organizations in order to help address issues specific to women in all areas of economic endeavors. The event also aims to encourage networking amongst businesswomen. Set to speak at the event is the co-founder of She Leads Africa, Afua Osei who will be sharing insights on Building a Successful Business in Nigeria. Speaking about Women in Business, Group Chief Operating Officer of Cloudcover Limited, Eleanor Potter explained the essence of the event. “Women in Nigeria face a host of cultural and institutional hurdles. Despite these obstacles, they still continue to thrive because they are learning each other’s lessons and listening to voices of those who have gone before them” she said. “Cloudcover’s goal is to open up and connect people in business to increase productivity and ensure our users keep moving up the ladder of success” Eleanor continued. Launched in 2016, CloudCover has been providing multi-network mobile data services in Nigeria and over 100 other countries using its revolutionary virtual SIM technology that enables users to connect to the most reliable network available. Women in Business will feature top female executives, entrepreneurs, startup owners and other prominent women in society. The event will also be hosted by Actress and On-Air Personality, Omotunde Adebowale David popularly known as Ore Onile-Ere. Sponsored post.
5 Marketing Tips from Business Guru P.Diddy
Sean “Puffy/Puff Daddy/ Diddy/Brother Love” Combs is one of the greatest marketing geniuses on earth. He has remained relevant and dominant to hip-hop music, culture, fashion, business and entertainment over the past 20 years. Last year, Sean was also recognized as one of the Forbes 100 Greatest Living Minds. He is also often considered one of the top 3 of 5 wealthiest hip-hop artists on the Forbes list. Amidst all these, you may wonder, how does he keep all eyes on him? In this article, we will discover 5 tips from Diddy that can help us improve our marketing game and slay! 1. Say Your Name If there is one thing Diddy always does, is use every advantage to promote his products or name. Whether its an interview on Ellen or a cameo on The Breakfast Club, Diddy always has his products such as a bottle of Ciroc. You should take advantage of every airtime you get to promote your brand and products. Through being strategic, you should find a way to guide the conversation in a way that allows you to talk about your products. This will help increase your revenue and the reach of your brand. 2. Make The Circle Bigger The fact is you can only be in one place at a time, but you need to get the word out about you, your brand or business. You need people spreading a positive word about you to others. Diddy figured this out in his early days as a music producer when he started Bad Boy Records, which celebrated its 20-year reunion tour last year. Diddy has been instrumental in the careers of musicians like Notorious BIG, Mase, and more recently French Montana. Whenever a record of their plays, it will at some point announce “Bad Boy.” Through shaping and promoting the careers of the musicians he worked with, Diddy also extended his marketing reach. When you help other people achieve their goals, you also, in turn, grow your circle of influence and people who will do anything for you. 3. Stay On the Beat Is Diddy an expert of the FMCG, Film and Music industries? Probably not, but he knows enough of the field to spot a real opportunity. You don’t want to seem like you are all over the place, but rather that you ‘happened’ to be in a certain place or sector because you keep your finger on the pulse. Whatever you are working on, you need to know all the new developments and contribute to the conversations in a meaningful way that elevates the topic. Diddy lost his father to gun violence at a young age. Though he became successful, he didn’t forget to empower his people. His response to Black Lives Matter through building a world-class school in Harlem, the neighborhood he grew up in. 5. Have Fun Diddy always looks like he is having a great time, from salsa dancing in his underwear to the energy he brings when he is hosting shows. People are attracted to someone who is upbeat, so plaster a smile on your face and get hyped about whatever you do! We are always exchanging energy so make sure you put out positive vibes only! DO YOU HAVE ANY BUSINESS LESSONS TO SHARE? Let us know here.
WEBINAR WITH SUPRIYA SHARMA: TAKE CHARGE OF YOUR BRAND WITH DIGITAL MARKETING (APRIL 19)
Building a successful brand can be risky business and quite a challenge, especially in this forever evolving digital space! FYI – that’s all about to change…keep reading! While you should tailor your brand’s strategy to its specific goals, how can you ensure that your brand stays ahead of the game, amidst the disruption, through digital marketing? Allow us to school you!… [bctt tweet=”Join @HodanTV for a webinar on April 5th, to learn about building a digital community.” username=”SheLeadsAfrica”] Some of the topics we’ll cover Building a community with the power of storytelling Tips for innovative storytelling using YouTube Building your confidence as a digital entrepreneur and African woman Register below to get access to this opportunity and submit questions that you would like Supriya to answer. Webinar Details: Date: Thursday, April 19th, 2018 Time: Lagos 11am // Johannesburg 12pm // Nairobi 1pm Register for this webinar with Supriya below: [ninja_forms id=170] About Supriya Join Supriya Sharma, on Thursday, 19th April, as she teaches us how to take your brand’s success to the next level with digital marketing. Supriya Sharma is the Managing Director of SAS Business Solutions, a global service provider catering to big business houses, SMEs and educational institutions. She has spoken at some international events of repute on topics that include Leadership & Women, Time Management, Effective Business Communication, Being beautiful, Emotional Intelligence in the Workplace, Digital Marketing (take charge of your business) and Entrepreneurship. [bctt tweet=”Take charge of your business through digital marketing with Supriya Sharma on April 19th. Reg here: http://bit.ly/SupriyaSharma” username=”SheLeadsAfrica”] Some of the topics we’ll cover Steps to choosing the right marketing network Best practices to curating valuable and shareable content Tips for leveraging the right brand influencers A guide to effective content promotion via social campaigns Building a sustainable brand strategy with digital marketing Register below to get access to this opportunity and submit questions you would like Supriya to answer. Facebook Live Details: Date: Thursday, April 19th, 2018 Time: 11AM Lagos // 12PM Johannesburg // 1PM Nairobi Watch here: About Supriya Supriya Sharma, is a certified corporate trainer, coach and motivational speaker who began her academic journey as a scholar (gold medalist) in aerospace engineering. She was offered full scholarships at renowned US and UK universities and further developed her skill set to be an astute management professional gaining valuable experience in HR, corporate communications, sales and marketing. Seeing the current status of the world’s economy, Supriya decided to pursue a course in entrepreneurship from one of India’s Ivy League business schools, where the idea of SAS was born. In 2014, Supriya represented Nigeria in the Dreamforce Conference which was held in San Francisco, USA. To add, she has conferred the title of Ms Intelligent – Lagos & Ms Talented – Lagos in the Beauty Pageant organised by ICA in 2017. Supriya strongly believes in giving back to the society as a part of her responsibility. In this view, she actively volunteers her time to develop employability skills among the Nigerian youth and is closely associated with women empowerment missions across Asia and Africa.
Kelechi Udoagwu: Moving Fast and Breaking Things
From Tinsel to Technology. Kelechi is changing the narrative of African women in the tech world. Kelechi Udoagwu is an Accra-based Nigerian tech entrepreneur/consultant, presenter, advocate, student, and writer. Up until 2017, she was the full-time communications director at MEST Africa. She is also the co-founder of Skrife and produces and hosts the web series- Tech Roundup with Bitnode. Her work revolves around empowering through mentorship, edutainment, speaking engagements, multimedia content, and connecting to new opportunities. In this interview, she talks to us about her growing passion for technology and the need to empower more women and girls to venture into the tech industry. You’ve switched your career many times. What inspired your journey? It’s always interesting to be reminded of how varied my career has been. For me, it’s all been work, work, work – the different ways I earn money and contribute to the world. I started modeling while I was in the university. It was just for fun at first, then I graduated and focused on it full-time. That was when I got the Tinsel gig and I was fortunate to work with other big brands as well – Samsung, MTN, Haier Thermocool, Lipton, Vitafoam, and others. These early experiences prepared me for “adulting” as I learned to manage my money, deal with people from all walks of life and build a professional persona. After NYSC, I got my first 9-5 job as a Fashion Brand Manager but resigned after six months because it wasn’t very fulfilling. I then decided to explore a new industry. I was fascinated with tech entrepreneurship because it seemed like an easy way to make quick bucks. I got into tech in 2014. It’s been one of the best decisions I’ve made in my life yet. I love the industry, I love the variety and I love the fast pace. I worked as Head of Communications at MEST and founded my startup, Skrife in 2016. I also started creating multimedia – video and written – content – for brands, entrepreneurs, and thought leaders. [bctt tweet=”African women are a special breed. We do so much with a little and stay strong even when the shit hits the fan – @kelechiudoagwu” username=”SheLeadsAfrica”] What part do African girls play in the next generation of technology, and how can they harness these potentials? It’s time, however, that we stop limiting ourselves to manual labor and start working smarter. It’s time we leave what we’re used to and conquer new mountains. They say “when you educate a woman, you educate a whole community,”. Imagine what we can do for Africa if we join in the global progression and conversation around technology. We don’t all have to be programmers but we can all be a part of the industry. There are branding, marketing, HR, design, community management roles available. If we do this, the next generation of African women will have role models who look like them and they can build on what we started instead of starting from scratch like we are. How has your journey been moving into the tech space? My journey has been interesting. I’ve never been one to ask for permission to make a move and that has helped me navigate the various industries I’ve been in, especially tech where “move fast and break things” is a mantra. Now is the best time for us to be involved. The industry is welcoming and there are a lot of opportunities directed at women specifically. It’s not always going to be like this so it’s wise to take advantage now. What principles and work ethics have played a role in propelling you further in your career? My ability shake off rejection easily greatly helped my career. Believe me, I’ve been rejected a lot of times. I believe getting ahead is a numbers game and for every 100 no’s, there’s one yes that makes it all worth it. My entire life, not just career, revolves around keeping my word. If I say I’ll do it, I do it. If I’m not sure, I say I’ll get back to you and think about it some more. This has helped me a lot at work – keeps my mind clear, keeps me happy with the people I work with and also keeps them happy with me. Tell us about your new book ‘Living Everyday like its Saturday’. I’m super excited about it! I have had so many ideas for books to write but this is the most relevant to me and my audience at this time. The book will chronicle the lessons I’ve learned being a freelancer from Africa – how I structure my day, deal with clients around the world, brand myself, use technology, etc. I can promise everyone in advance there will be no fluff in this book; only hardcore, real life, actionable advice. As a creative, what impact does quality content have in telling the African story for mainstream media? When we started Skrife, our goal was to build a platform and writers’ community that is synonymous with quality. If a client ever complains about a job done via Skrife, we refund their money or rewrite it at no extra charge. Creating content is like real-time documentation of our everyday experiences and it can be the difference between an economy that prospers and one that fails. Every time you read a book that was written ages ago, you step into the mind of that person. With technology changing everything around us, it is very important that we document these early days so the next generation continues from where we stopped instead of starting all over. “To forget is to throw away.” Also by creating more positive content, we can change the narrative of Africa. We can stop close-minded and sheltered foreigners from thinking we don’t read books or use the internet. Chimamanda Adichie was recently asked if there are libraries in her country. [bctt tweet=” We stand on the shoulders of great men and women who have passed
4 personal development skills you need to slay your first meeting: Don’t forget the handshake
[bctt tweet=”In a professional setting especially, it is important to display confidence at all times – @saweelar ” username=”SheLeadsAfrica”] I cannot count how many times I have been told that I have a really good handshake! And most of the times, its men who tell me this. Perhaps its because they are not used to women having strong handshakes, in general – which, unfortunately, is quite true. The truth is, I have encountered handshakes from women that I can only describe as ‘watery’. The women seemed very shy and reluctant. But why? In a professional setting especially, it is important to display confidence at all times. It may just land you that job by distinguishing you from the rest. It’s the little things that we take for granted that make a difference when employers are making assessments of different candidates. Here are a few non-verbal cues you can start working immediately to get a step-up from the crowd and slay. 1. Maintain Eye contact We all want to talk to someone who pays to us! It may seem trivial, but it can really get distracting when talking to someone whose focus isn’t on you. Of course, sometimes, people may be shy to maintain eye contact. However, if you maintain eye contact with the person you are talking to, it shows that you are fully focused on the interaction and that are actually interested in what they are saying. This goes a long way in portraying you as a keen individual. If it doesn’t come naturally to you to maintain eye contact, you may have to cultivate the habit. Consciously remind yourself to keep your eyes focused on the person you are talking to. Start with close friends and family, and then slowly make it a habit that you can confidently apply to work. 2. Posture Posture has to do with the space you occupy in a room and how you fit into your surroundings. Having a straight upright posture makes you more noticeable and makes you seem confident in any situation (even if you might not be feeling that way). Quite often, our posture which is influenced by our emotions comes subconsciously. For example, If you’re in nerve-racking situations, your body will know how to place itself without you telling it to do so. So, train yourself to always maintain a good posture, despite what your body wants. 3. Initiating Contact Though this is not a must all the time, when you are in a situation where you want to impress or showcase your confidence, you would rather be the first to approach and engage. This act alone showcases your confidence and your proactivity. 4. The Handshake After you have done all the above things, the most important to remember is your handshake! Presidents, CEOs, and all people in power respect people with tough handshakes. Even President Trump is known for a strong handshake and sometimes accused of strong-arming people. German philosopher Friedrich Nietzsche once said, “All credibility, all good conscience, all evidence of truth come only from the senses.” A firm handshake can very well present how confident you are. [bctt tweet=”Ensure that you don’t lose opportunities because of how you present yourself” username=”SheLeadsAfrica”] “I learned that excellence is a habit and it should go into every detail of your work process- from how you type emails, speak, dress, react etc” – Heard during exit interviews at the SLA HQ. You about that life? Learn more here.
Chidindu Mmadu-Okoli: Storytelling can Change your Business
Chidindu Mmadu-Okoli is a healthcare provider, content creator, and editor. She is the founder and chief storyteller of Story4Strategy. Story4Strategy is a small business borne out of the passion to help individuals and small businesses create the most compelling brand narratives that connect them with their target clients or ideal audiences. How did Story4Strategy originate? Story4Strategy did not come to me by chance. I was inspired by my various experiences from the 13 years where I worked as a secretary, writer, editor, PR officer, and as an inbound healthcare marketing executive. Currently, the business offers content creation, content editing and content marketing strategy services for individuals, startups and small businesses. [bctt tweet=”Until the lion learns to tell its stories, history will always glorify the hunter – African Proverb” username=”SheLeadsAfrica”] Why is storytelling a key component of business in today’s world? Any business currently operating without a storytelling strategy is like the lamp hidden under the table. The question is, how can any voiceless business make the desired impact? Any modern day business seeking to build visibility or awareness, influence, and profits must first connect to the minds of their ideal audiences. The only way to achieve this connection and to build customer-centered relationships is through genuine and persuasive brand narratives. How can our Motherland Moguls incorporate storytelling into their businesses to give them an edge? Africa’s history or backstory has propelled a lot of young women to fearlessly pursue lofty dreams that they are neither afraid of nor ashamed of. But, how do we validate these efforts Young women building great businesses on this continent should see business storytelling as the tool for showcasing Africa. They can use written, visual or spoken content with calls-to-action, to tell persuasive brand stories. Though, they have to ensure they develop a unique content strategy that aligns with their business goals. Secondly, through effective use of internet, social and traditional media, women can constantly connect, engage, convert and nurture potentials who will become loyal followers of their brands. Through all this, we inspire, educate and drive positive change. [bctt tweet=”Attention is the new currency. You have to tell it, to sell it – @iamchidindu” username=”SheLeadsAfrica”] Can storytelling be applied to young ladies building their careers? Of course, it can! In this day and age, where Thought Leadership is ever-thriving, young career women ought to see storytelling as a means to stand out. Also, young women growing in their careers have a lot of stories to tell based on their gifts, skill sets, knowledge, and experience. Therefore, storytelling becomes a wonderful tool for grooming other young women who want to follow their paths. As long as someone is telling stories that are connecting and helping people, they will always remain relevant. What careers can young women find in storytelling? Storytelling is broad. Business Storytelling and Content Marketing are just the tip of the iceberg. Most of these career paths are wrapped around (brand) journalism, mass communications, theatre and filmmaking, arts and literary studies, information and communication technology. Young women can then take up specific roles such as content creator, editor, speechwriter, graphic designer, film and even research writer among many others. These different roles allow them to solve problems and create value. What excites you about using storytelling as a strategy? The first thing that excites me is that storytelling is human. I do not need to go develop complex machines as well as specific instructions to give them. It’s a way to connect effortlessly with people and travels faster than formulas or data. Wrapping data in a story makes it easier for people to understand a difficult concept. After all, people think in stories and not figures. The great thing about storytelling it that it’s transgenerational. It’s a strategy that worked for our forefathers and still works in the business world. Businesses can use storytelling to change people’s attitudes about a product and even the culture. What advice would you give young women trying to carve a niche for themselves? Every dream is valid! You are the one who validates the dream. When you are persistent enough to begin producing results, others will then start to validate you. So, start small, aim limitlessly. Nothing good comes cheap. [bctt tweet=”If you show up to your life’s path, life will show up for you – @iamchidindu ” username=”SheLeadsAfrica”] Does the intersection of helping women live their best lives, and telling their stories through the media, events, technology, and data-driven thinking sound A++ to you? If so, think about joining us at the SLA HQ. See Job openings here.
Sometimes, you are all you need: Motherland Mogul Tips from Moana
If you have a child, or you’re just an anime lover, chances are you know about Moana. In her Disney movie, she goes about defining the odds and surpassing challenges to save her community. Though she is just a Disney character, Moana’s heroism teaches us a thing or two about setting out and achieving our career and life goals. Here are some motherland mogul tips you can gain Moana: 1. Set Clear Goals ‘I am Moana of Motunui, I will board my boat, sail across the sea and restore the heart of Te Fiti’ Before setting out to help her community, Moana defined her goal. In order to be successful, you need to set a mission for yourself. This helps you keep your goals in order and hopefully achieve them. Remember your strategy may change but your goals should be defined. 2. Chase Your Dreams at all Cost Sometimes you’ll have to leave your safety net and set out for your dreams at all cost! You can sketch it, weave it, dance it and even sing it like Moana. Whatever you do, don’t deter and never accept the limit to how far you can go. Leave your comfort zone, if that is what it’ll take to follow your dreams. 3. Now is the Perfect Time The biggest lie we tell ourselves is we are not ready to launch our dreams. Truth is, there’s no perfect time to begin that business, start that blog, or begin your career journey. Once you set your goal, begin today! Moana set out to find Maui just when her grandmother was dying. Instead of stopping her, Grammy Tala told her “Go – and create your own path”. 4. Believe In Yourself Sometimes, you are all you need! Believing in yourself and your amazing potential will help you achieve greatness. This way, you wouldn’t easily give up or be discouraged even if everything and everyone seems to go south. You’re enough of a heroine to fill your story. 5. Being A Girl Is the Advantage We know boys are great and all, but being a girl is definitely something more. Ask Grammy Tala- her grand-daughter did what her son was afraid of! Put yourself out there, and take advantage of every opportunity. Never feel like you are incompetent or second best because you are a girl. After all, girls run the world. [bctt tweet=”Put yourself out there, and take advantage of every opportunity” username=”SheLeadsAfrica”] 6. Build your Community On your way to success, you will meet and encounter different people. As a Motherland Mogul, you look out for ways to build those around you so that you can rise up together. This can be through mentoring or investing in your community. The key lesson is you should always leave your community better than you found it. Also remember, whether the people you meet are mortals or semi-gods, remember every Maui needs a Moana to set them back on their confidence track and achieve the greatness in them. 7. Value those you meet on your Journey The truth is, everyone you meet will be important and crucial to your journey to success. Heihei was not exactly intelligent but was helpful at saving Te Fiti’s heart from the coconut-armored pirates at sea. Therefore, value everyone you meet along the way. But also, when you do meet great people, invite them to be your partners or mentors. These people inspire, teach and push you to move forward when the going gets tough. They could be your peers or more knowledgeable than you are. Join a community like She Leads Africa that teaches and inspires you to become the best version of yourself. [bctt tweet=”Sometimes our strength lies behind the surface – Moana” username=”SheLeadsAfrica”] 10. The Good Might Lie in the Difficult Situation Obstacles should never deter you. In every Te ka lies a Te Fiti, and as such, when confronted by seemingly negative challenges- don’t fret; your greatest achievements might lie in the most daunting situations and task. 8. Create your Legacy At the end of it all, you should place your distinct stone on the mountain. Leave your own legacy, even if it isn’t conventional– don’t be afraid to try new things and walk on the road not taken. Remember that being different is great. 13. Have Fun Even though you’re on a journey to restoring the heart of Te Fiti, or on a mission to save the world, do have fun while at it. Dance, sing, make new friends, see new places and enjoy your journey. Life is a song, find yours. So while this movie teaches us a lot of things, it creates a reminder that as young motherland moguls, we shouldn’t live conventionally, but set out to achieve extraordinary things. Go out and conquer, because the world chooses you! Got a life lesson to share with us? Please share your lesson here and stand a chance to be featured on our Facebook page.
Mmakgosi Tau: Choose a cause that is closest to your heart
Mmakgosi Ophadile Anita Tau is a performing, recording and literary arts specialist who recently released her poetry single titled “Popcorns.” She recorded a Jazz ensemble album in Pretoria, South Africa with “It Has to be Jazz,” in 2016. Mmakgosi is currently a scriptwriter for the ‘Colors’ Drama Series which is in production. Previously, she was the Head Scriptwriter for ‘Property 4U Television Show’. Mmakgosi also co-founded Sekei girls and MO Scripts which are both Arts activism organizations. As a mental health awareness advocate, Mmakgosi fuses performing arts and film to sensitize people on mental health issues and social concerns. She also has an annual show, “Mmakgosi Live,” which raises awareness and funds for her initiatives. Mmakgosi loves travelling, networking, experiencing different cultures and sharing her truth through film. Her passion has seen her perform across Botswana, Zambia, and South Africa. What led you to becoming a poet? Destiny! My life is a composition of God’s gifts bundled up to serve humanity. Poetry is a medium that has cultivated my oratory skills, boldness, creativity, confidence and mental agility. I perceive poetry as my springboard, a channel that has pieced together the fragments of my purpose in life. My first poem was published at the age of ten and I have never put the pen down since. Art is the truth that enables me to live through words and create works that change lives. In art, there is no oppression or grief. There is healing, power and although personal, art has a ripple effect of impacting other people’s lives. I survived and overcame bipolar and depression through writing. It is through writing that I have found my purpose in life. [bctt tweet=”Art has a ripple effect of impacting other people’s lives – Mmakgosi Tau” username=”SheLeadsAfrica”] Tell us about the social impact you’ve created through your work. My art is a healing platform for every unspoken emotion that my fellow countrymen have been subjected to. It’s a collage of different art forms that enable artists to collaborate and generate income as a united front. Being vocal about overcoming bipolar and depression has catapulted me to platforms that reach masses of people. People from all walks of life can relate to my experiences and draw inspiration to rise triumphantly in the midst of their trials. This has allowed me to encourage and counsel those I speak to about mental health. It has also sparked conversations about patients, the mental health care system and policy refinement. Have people been receptive to your art or work? Yes, I find that the years I’ve spent writing, reciting and dreaming were all building my audience. My storytelling comes in the form of various art mediums and which have pleased the souls they ministered to. My short films have received positive reviews, so has the “Words Unspoken,” album and my latest single “Popcorns.” I cherish everyone who has granted me the opportunity to take them on a journey with my mind and words powered by the Holy Spirit. What challenges have you faced in an industry that is not popular in regards to our context? Firstly, as a professional poet, I found my art used to cost me more than it made me. Though people love poetry, not all of them consider the depth of its monetary, social and holistic intrinsic value. As a tool for social advocacy, poetry is an art that attracts those waging wars on social ills. Despite not feeling the gender disparities in poetry, I realized that there were few women writers and directors in the film industry. I opted to study this course because I wanted to bridge the gap and influence more young women to pursue careers in filmmaking. Thirdly, creating awareness for mental health issues is difficult when there are financial limitations. There are not many corporate social investment policies that fund mental health campaigns and tours. What fears did you overcome to get into the business? Taking risks, which I now do almost daily Rigorous networking Bearing my scars in their nakedness to the world Not being able to spend time with my family What were your biggest regrets and biggest achievements? My biggest regret was not attending the five international invitations I received in 2017 to perform and facilities workshops. It moved me to realize that my work has captivated the hearts of art enthusiasts around the world. Yet, I learned to accept the things I cannot change, and when I don’t have the strength to do that, it’s God I look to. I am a firm believer in my intentional God and know that my life is ordered by His authority. My biggest achievement was my first ever live show held on 8th September 2017. For a long time, I organized shows for people, performed for various audiences yet never once held my own exclusive poetry show of this magnitude. It is my greatest achievement because it signified my evolution from being a poet combating social ills. Botswana’s Minister of Health and Wellness, Honorable Dorcas Makgato, officially launched me as a mental health activist. The show was a fusion of poetry, film, music, fine art and fashion. I collaborated with various artists of great repute. I also made powerful connections that relayed my intentions to the people I was born to serve. What advice would you give someone who wishes to venture into creative arts as a business? [bctt tweet=”Recognize your value, gifts and potential before you expect the world to do that – ” username=”SheLeadsAfrica”] Once you do, never sell yourself short for anything or anyone. Empower your mind, read and research about strategic tools that will position your brand purposively to your target audience. Don’t ever think like an artist when you handle business deals. I struggled with that for a while, when I had merchandise it always wound up as someone’s gift. Creativity is impulse and spirit oriented. What you give freely with your art is not a trait you need in your business. As a creative, choose a cause that is
Nnanke Essien: The Visibility Expert
Nnanke Essien is a visibility strategist and business transformation coach. She helps individuals with awesome ideas, products and services to get seen and found by their ideal clients. She does this using a 5 step visibility building process to build an effective and efficient visibility roadmap. Nnanke believes that the path to success is littered with awesome but poorly marketed ideas, hence her mandate is to support businesses find this sure pathway. She is a John Maxwell Certified coach, a HR professional and a visibility builder round the clock. She has been supporting start-ups and businesses since 2007 even through college. Why is it important to stay visible? If nobody knows you exist, nobody will buy from you. It’s really that simple, you must always find a way for your ideal clients to remember that you exist. We call it top of mind awareness. In other words, if at any point your client has a need, your brand name should be top of mind. How can brands stay visible despite strong competition on social media? Truthfully, social media isn’t going anywhere and the earlier business owners understand this and take ownership the better for brands. Firstly, to stay visible, brands must adhere to a stellar mindset. Beyond this, brands need clarity on why they are in the business. This is in terms of the business mission, vision, values, identifying their business playing field (niche), their core message and their brand positioning on the value chain. Brands also need clarity on their ideal clients. Who are the people whose lives and businesses will be transformed by virtue of the fact that this business exists? Understanding the client’s exact needs, desires, challenges, what they need to transform, lifestyle, spending power and motivation is key to business visibility success.Finally, brands can also stay visible by authenticating their authority in the market. Having consistent, attractive and meaningful bio’s on their social media platforms can contribute to this. Their bio must contain relevant information on who the brand is. Also, nurturing communities i.e groups, leveraging on content and becoming an information reservoir for clients can be a great way of authenticating authority. In all of these, consistency and building revenue generating models, systems, processes and assets are key to success and visibility. What are your top three tips for business owners to incorporate into their brands? Have a consistent brand voice and visual appeal that is easy for people to spot and recognize. Focus on building relationships using KLT (Know, Like and Trust) techniques like live videos, Instagram stories, guest appearances et al. Leverage on content that your ideal clients need. How can women balance putting themselves out there while not appearing too forward? Woman know what you want. Don’t do things out of compulsion or pressure. The woman you buy shoes from didn’t shy away from her calling, the woman who sells human hair didn’t shy away from her calling. Recognize your hustle. Validate it! Look for a group of persons or coaches and mentors who can help you identify your hustle, find your sweet spot, stay there, flaunt it and own it. What do you wish more entrepreneurs knew about today’s changing marketplace? I wish they would spend more time actually researching than copying and wasting endless time doing idle and non-income generating activities. Behaviors are changing. The spending power of your ideal clients is changing. Algorithms on all the social platforms you are using are changing. [bctt tweet=”Spend more time researching, strategizing, building systems and processes that will stand the test of time – @gnnanke” username=”SheLeadsAfrica”] What is the next step for you in 2018? I want to have intentional positioning. This will include focussing on my visibility cure show and collaborating with industry veterans. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Kagiso Madibana: Our generation desperately needs hope
Our SLA community knows Kagiso Madibana as the founder/ chairperson of Nayang Association, a social venture that she founded in 2014. She is also an entrepreneur who owns a communications company called MD Africa Communications. Kagiso is also a self-published author of the book ‘Tales from the heart of Botswana: Baareng’s journey’. She is currently working on finishing her second book which will be centered on her traveling adventures and actual journey to self-discovery. Her passion for telling stories has also pushed her to seek partners in the theatre world to try and turn her first novel into a play. In this chat, we look into Kagiso’s writing journey, and the successes she has encountered. What influenced your decision to become a writer? Over the years, I have learned that I can communicate and express myself better through writing. I also have an obsession with sharing and creating stories about experiences that could change lives or make an impact. What was the inspiration behind ‘Tales from the heart of Botswana: Baareng’s journey’? I grew up reading a lot of books and I learned a lot about the world these books. However, I never found characters that I could relate to. None of them sounded like my story or that of my neighbor. So, I wanted to write a book that the ordinary Motswana/African could relate to. I also wanted to write inspirational stories about hope because our generation desperately needs it. Your book examines relatable topics. Why was it important for you to write about these issues? The work we do at Nayang Association exposes us to a lot of poverty and people who give up on life because they have no hope for the future. Through our mantra of “community building“, we want to change the mindset that one has to rich in order to help build their communities. We seek to inspire kids and help them believe that they can become whoever they want to be and also be involved in community building. Through the book, I was able to bring to life characters that have the same challenges that people in our country face and show how they were able to overcome their obstacles despite their environment. How did your debut novel end up being adopted for the Botswana standard four class syllabus? From the early age of 8, children begin discovering things that develop their personalities and form who they will be. When I wrote the book, I made the decision to use English in its simplest form so that anybody from the ages of 8-60 could read the story. My breakthrough came a year after I had traveled to different government schools (primary to senior). During these trips, I would give talks and donate books to outstanding students at prize-giving ceremonies. I would also be reaching out to different schools to see if the novel would be a suitable read for the children. Bathoen I House in Orapa, a Debswana private school was the first school to order the book as part of their syllabus for standard fours. Thereafter, other schools and Bridge Books Bookstore, in Maboneng and Commissioner Street in Johannesburg, bought the novel for their libraries. How did you get nominated for the Social Entrepreneur of the Year at the Africa Youth Awards? What did you gain from this experience? I believe in sharing the activities of Nayang Association with our network because it helps us remain relevant. Through our Facebook page, we update our network and reach out to more people to help us attain our goal of touching lives. One day, I received an email from the Africa Youth Awards Committee, notifying me that 5 social entrepreneurs from across Africa along with members of the Committee had nominated us. The process was then open to public voting. Competing against very deserving and inspirational individuals was quite an honor. In the end, I didn’t lose anything, I gained a continental network. How was your journey as a Batswana literary artist/creative? Leaving an 8-5 job to focus on writing in a country that doesn’t have much of a reading culture was a gamble. However, I knew I had to take this path. My challenging journey often made me think of giving up. There is a popular saying that “passion doesn’t pay the bills”. However, faith and the confidence in what I was doing guided my experience. Eventually, doors started to open. During my journey, I had nobody to look up to or guide me. Don’t get me wrong, there are amazing writers in this country but I didn’t know their story. I choose to share mine to aspire young writers and help them learn and improve from what I did. What advice do you have for aspiring writers? Learn as much as you can and don’t be afraid to ask questions. Search for entrepreneurship workshops in your area and online but most importantly NETWORK. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.