5 Marketing Tips from Business Guru P.Diddy
Sean “Puffy/Puff Daddy/ Diddy/Brother Love” Combs is one of the greatest marketing geniuses on earth. He has remained relevant and dominant to hip-hop music, culture, fashion, business and entertainment over the past 20 years. Last year, Sean was also recognized as one of the Forbes 100 Greatest Living Minds. He is also often considered one of the top 3 of 5 wealthiest hip-hop artists on the Forbes list. Amidst all these, you may wonder, how does he keep all eyes on him? In this article, we will discover 5 tips from Diddy that can help us improve our marketing game and slay! 1. Say Your Name If there is one thing Diddy always does, is use every advantage to promote his products or name. Whether its an interview on Ellen or a cameo on The Breakfast Club, Diddy always has his products such as a bottle of Ciroc. You should take advantage of every airtime you get to promote your brand and products. Through being strategic, you should find a way to guide the conversation in a way that allows you to talk about your products. This will help increase your revenue and the reach of your brand. 2. Make The Circle Bigger The fact is you can only be in one place at a time, but you need to get the word out about you, your brand or business. You need people spreading a positive word about you to others. Diddy figured this out in his early days as a music producer when he started Bad Boy Records, which celebrated its 20-year reunion tour last year. Diddy has been instrumental in the careers of musicians like Notorious BIG, Mase, and more recently French Montana. Whenever a record of their plays, it will at some point announce “Bad Boy.” Through shaping and promoting the careers of the musicians he worked with, Diddy also extended his marketing reach. When you help other people achieve their goals, you also, in turn, grow your circle of influence and people who will do anything for you. 3. Stay On the Beat Is Diddy an expert of the FMCG, Film and Music industries? Probably not, but he knows enough of the field to spot a real opportunity. You don’t want to seem like you are all over the place, but rather that you ‘happened’ to be in a certain place or sector because you keep your finger on the pulse. Whatever you are working on, you need to know all the new developments and contribute to the conversations in a meaningful way that elevates the topic. Diddy lost his father to gun violence at a young age. Though he became successful, he didn’t forget to empower his people. His response to Black Lives Matter through building a world-class school in Harlem, the neighborhood he grew up in. 5. Have Fun Diddy always looks like he is having a great time, from salsa dancing in his underwear to the energy he brings when he is hosting shows. People are attracted to someone who is upbeat, so plaster a smile on your face and get hyped about whatever you do! We are always exchanging energy so make sure you put out positive vibes only! DO YOU HAVE ANY BUSINESS LESSONS TO SHARE? Let us know here.
WEBINAR WITH SUPRIYA SHARMA: TAKE CHARGE OF YOUR BRAND WITH DIGITAL MARKETING (APRIL 19)
Building a successful brand can be risky business and quite a challenge, especially in this forever evolving digital space! FYI – that’s all about to change…keep reading! While you should tailor your brand’s strategy to its specific goals, how can you ensure that your brand stays ahead of the game, amidst the disruption, through digital marketing? Allow us to school you!… [bctt tweet=”Join @HodanTV for a webinar on April 5th, to learn about building a digital community.” username=”SheLeadsAfrica”] Some of the topics we’ll cover Building a community with the power of storytelling Tips for innovative storytelling using YouTube Building your confidence as a digital entrepreneur and African woman Register below to get access to this opportunity and submit questions that you would like Supriya to answer. Webinar Details: Date: Thursday, April 19th, 2018 Time: Lagos 11am // Johannesburg 12pm // Nairobi 1pm Register for this webinar with Supriya below: [ninja_forms id=170] About Supriya Join Supriya Sharma, on Thursday, 19th April, as she teaches us how to take your brand’s success to the next level with digital marketing. Supriya Sharma is the Managing Director of SAS Business Solutions, a global service provider catering to big business houses, SMEs and educational institutions. She has spoken at some international events of repute on topics that include Leadership & Women, Time Management, Effective Business Communication, Being beautiful, Emotional Intelligence in the Workplace, Digital Marketing (take charge of your business) and Entrepreneurship. [bctt tweet=”Take charge of your business through digital marketing with Supriya Sharma on April 19th. Reg here: http://bit.ly/SupriyaSharma” username=”SheLeadsAfrica”] Some of the topics we’ll cover Steps to choosing the right marketing network Best practices to curating valuable and shareable content Tips for leveraging the right brand influencers A guide to effective content promotion via social campaigns Building a sustainable brand strategy with digital marketing Register below to get access to this opportunity and submit questions you would like Supriya to answer. Facebook Live Details: Date: Thursday, April 19th, 2018 Time: 11AM Lagos // 12PM Johannesburg // 1PM Nairobi Watch here: About Supriya Supriya Sharma, is a certified corporate trainer, coach and motivational speaker who began her academic journey as a scholar (gold medalist) in aerospace engineering. She was offered full scholarships at renowned US and UK universities and further developed her skill set to be an astute management professional gaining valuable experience in HR, corporate communications, sales and marketing. Seeing the current status of the world’s economy, Supriya decided to pursue a course in entrepreneurship from one of India’s Ivy League business schools, where the idea of SAS was born. In 2014, Supriya represented Nigeria in the Dreamforce Conference which was held in San Francisco, USA. To add, she has conferred the title of Ms Intelligent – Lagos & Ms Talented – Lagos in the Beauty Pageant organised by ICA in 2017. Supriya strongly believes in giving back to the society as a part of her responsibility. In this view, she actively volunteers her time to develop employability skills among the Nigerian youth and is closely associated with women empowerment missions across Asia and Africa.
Positioning Your Brand Strategy for The Nigerian Market
Brand strategy is the process of positioning your brand in the mind of your target market. The goal of every brand should be to be top of mind in their customers’ heads – that is whenever a customer thinks of your product, your brand should be the first name that pops in their head. For instance, whenever you think of ordering a cab, the first name that comes to mind is usually Uber, or, if you want a cold, non-alcoholic drink, Coca-Cola comes straight to mind. The aim is to be the top of the market niche of your brand, the customer needs to specifically identify your brand as distinct from others in the market. Brand positioning occurs whether or not a company develops a brand strategy, for every market, there is a market leader and less recognized brands. Every company has to craft a brilliant and progressive approach to positively position its brand to grab the attention of its target audience constantly. Basics of Brand Positioning The basic four elements of brand positioning are: Target market: Who are your customers? What is the major demographic constitution of consumers that your brand appeals to? Market definition: What level is your brand competing for? How is your brand relevant to customers? Brand promise: What is the most convincing, logical or emotional benefit to your target market that your brand has over your competitors? Legitimacy: What is the most credible evidence you can present to confirm that your brand would deliver on its promise? Brand strategy styles There are four branding styles prevalent in Nigeria, choose the ideal strategy for your brand and implement. The big bosses battle This branding style is usually for brands that are in a prominent market category with the market leadership margins within fringes of each other. Examples of these are Coca-Cola versus Pepsi and Jumia versus Konga. These two categories of brands are very similar and are constantly competing to gain market share. It is honestly a battle for the big bosses due to the amount of money and time it takes to successfully attempt this strategy. Big Fish, Smaller Pond This idea is the basis of most specialist and personalized brands. It is based on the idea of creating a niche within an underserved market, which is basically identifying a sector of an existing market whose needs have not been met by market leaders and positioning your brand as the solution to this market gap. For instance, there are several platforms that cater to needs of career women and female professionals, however not a lot are youth-focused, which is where She Leads Africa comes in. Fundamentally, this style avoids going head-on with the market leader but focuses on a specific niche. Game changer This brand positioning reframes an existing market in new ways. It gives customers new and innovative benefits that make market leaders and your competitors so irrelevant that your brand becomes the new market leader. If the needs or expectations of your customers change, you differentiate your brand from competitors by highlighting its distinctiveness or marketing your brand in a revolutionary way. Take Jameson’s foray into the Nigerian market, for instance, other drink companies brand their product as aspirational lifestyle brands or luxury brands, to be honest, aspirational branding is the de-factor brand strategy for products similar to Jameson. However, Jameson took the alternative route and branded as an artsy, cool kids brand, which has sporadically fast-tracked its market penetration in Nigeria. Another example is Wanneka Hair, the hair extension retailer that achieved Instagram fame by using unique brand storytelling, unique content, influencer marketing and several other techniques to achieve market leader status in a saturated market. This branding strategy will highlight your distinctiveness and help you beat the market leader, however, your strength must be backed by good quality product and service. This style gives a feel of exclusivity, community and a unique experience for its customers. First mover When there is no other product or service like yours and you are the first of your kind, you have first mover advantage and you get to invent your market. This strategy is for brands that do not fit into any existing market. Examples of this strategy are Uber and Printivo. The taxi-hailing app market did not exist before Uber created it, so also a Nigerian online DIY print provider had not been invented before Printivo. The benefit of this strategy is that your brand would be the default market leader because you literally created this market. However, this strategy can be risky because you might not find the right product-market fit simply because the market does not exist because there is no need for it. There are several brands that flopped in an attempt to fill a need that doesn’t exist, don’t join them. This strategy comes with several copy-cats, nonetheless, patents and trademarking might help, but if your product can be easily imitated, ensure you get enough head start to gain as much market share as possible. Got an article you’d like to share with us? Share your story with us here.
Vaida Odongo: You can start a business anytime with the right mindset
Contrary to what many people and businesses might think, investing in your brand online is not just about spending money on the brand. Instead, it’s about building an entity that will resonate with your customers and keep them coming back again and again—even when there’s no deal or promotion to entice them. Who is Vaida? Vaida Odongo is a young woman living in Nairobi who’s passionate about empowering women and leveraging on technology for sustainable development. She studied Gender and development studies while in university but came to love marketing after a short stint working as a trainer in the Google Digify Bytes Program that was being implemented by Livity Africa, a youth-focused nonprofit based in Johannesburg, South Africa. Vaida loves seeing businesses grow and coming up with strategies to solve various business challenges. “You might be having a challenge with selling a product online, what I do is that I sit down and look at all the possible solutions that might help solve the problem then we choose one that works. I love the adrenaline rush that comes with brainstorming”. “I have always been interested in empowering women. When I was younger, my dream was to work in an NGO that would enable me directly work with women. I hadn’t figured out yet what exactly I wanted to do when I actually landed the job, but I knew things would become clearer with time. [bctt tweet=”When you empower a woman, you empower the society – @vaida_odongo” username=”SheLeadsAfrica”] Fast forward almost ten years later, I have found myself working with women though not in an NGO. I now help women brand and market their products and services online. I am very passionate about helping women grow and sustain their businesses because I believe that when you empower a woman, you empower the society.” Why Digital Marketing? “The world is increasingly going digital. With more than half the population using online platforms such as social media, companies are now forced to look at how they can leverage these platforms. The social space is set to grow and there’s a need for training so that the teams which are set on marketing online have the capacity to do so”. What does your work involve? My work involves training women-led business and enterprises on branding online. This means creating a brand story that their online audience will be attracted to. I have been working on this for the last two years and I’m loving it every day. My pieces of training are conducted over a one to two-day period and tailor-made to fit a customer’s needs. [bctt tweet=” I love the adrenaline rush that comes with brainstorming – @vaida_odongo” username=”SheLeadsAfrica”] Whether you are in beauty, fashion, construction or advocacy, I have the right curriculum to help you amplify your online voice. I also help companies come up with strategies that will help amplify their voices online. I also offer mentorship sessions to my clients. Maybe along the road the strategy we picked might not work, I’ll come in again and we’ll come up with another one. I also offer refresher training to me customers for free. My aim is getting their businesses to grow so we do whatever it takes to make sure this happens. To empower more businesses to grow, I also offer pro bono services to customers who are just venturing into business and need some advice. I do this because at the beginning some people just need to know different ways they can market their products and services. When building your online brand, you need to: Make sure you understand your audience, their needs, and why they interact with you. Create an online persona that is fun and captivating at the same time. Be consistent. Make sure you post when you are supposed to. Take time to appreciate your customers e.g. through give away. Remember to have fun. Captivating your audience is trial and error. Have fun while at it. How do you manage your business? Being your own boss is a challenge because most of the time, you never know when to stop and take a break. I have learned to schedule myself so that I have enough time to catch my breath and relax. Also, I enjoy reading and watching animated movies and cartoons. I also love cooking and discovering how I can use different spices and herbs from all over the world in my food. What is your advice for young women who are looking to venture into Digital Marketing? My advice to young women out there is that you can start a business anytime and with the right mindset, you can take it to the next. Becoming a digital marketing expert requires you to do a lot of research to know what’s happening in the online space. Remember that deciding to be your own boss doesn’t mean lots of free time on your hands. You have to be willing work overtime because most of the time you will have to do everything on your own without a cheering squad. If you’d like to share a story with us at She Leads Africa, share your story us here.
6 low-cost ways to thank your customers this festive season
What better time to thank your customers than the festive season. After all, they’re the ones keeping your business up and running. Children wait in anticipation for Christmas ‘cos they know candy is coming their way. For parents, it’s family time. Customers, on the other hand, look forward to getting something as a reward for their loyalty and service. Wouldn’t it be nice to have someone thank you for your patronage? Imagine you go to refuel your tank and just before you leave, you’re handed a hamper or a ‘thank you’ card. How would you feel? I bet you’ll want to come back again. Why? They recognize and appreciate you. After all, isn’t that what we all want? Now you get the picture, imagine the excitement and love your customers will feel when you thank them. Remember, little acts of kindness goes a long way. [bctt tweet=”Your customers are the lifeblood of your business” username=”SheLeadsAfrica”] Happy customers equal loyal customers.Your customers are your central focus, and without them, you wouldn’t exist! Simply put, your customers are the lifeblood of your business. It’s important you take care of them. Whether you operate a large business, an SME, or a start-up business, there’re ways you can still thank your customers. In this article, I’ll share with you ways you can thank your customers even with a tight budget. The festive season is all about giving and receiving. Here are some ways you can thank your customers this festive season: Thank You Note Contrary to the belief that ‘thank you’ notes are old-fashioned and out-dated, it’s still as effective as ever. It adds some personal touch. This Christmas, go out of your way and write a thank you note to a customer. A simple note like: Dear Chris, The entire team of She Leads Africa would like to thank you for your loyalty and support throughout the year. We look forward to a great and awesome time next year. Sincerely, She Leads Africa. Points to remember when writing a ‘thank you’ note: Include personal greetings along with the customer’s name Be clear about why you’re thanking them (loyal service, purchase of a product or simply referring a friend to you) Leave your business card out, remember, it’s about them and not you This isn’t the time to talk about special promotions; focus on thanking the customer for his business. Help Scout offers tips on how to write a killer customer thank-you note. Give them a treat Who doesn’t like a holiday treat? Looking for a way to thank your customers without having to empty your bank account? Give them a treat. I don’t mean a fancy treat though. You could bake some homemade cookies or get some ‘small chops’ for them. Everyone likes freebies, and the holiday season is all about giving and receiving. Send them freebies like their favorite playlist, a ticket to see a movie, coupons, their favorite bottle of wine, customized mug, hamper, shirt or notebook, or offer a free month of service the following year. It’s the thought that matters. After all, customers want to feel loved and appreciated. Help customers learn something new Christmas is a wonderful time to hold events, especially if you want to attract prospects and loyal customers to your business. Customers need to feel that you care about them, that you’re interested in them acquiring more knowledge about your product. It doesn’t have to be an elaborate event. Are you a makeup artist? You can hold regular events or organize free training for your customers. Invite an expert to talk about ‘how to contour your face’ or how to draw your eyebrows. Do you bake? You could host a training session where you teach them baking tips to spice up their Christmas celebration. Are you a content marketer? Offer free coaching services on writing killer contents. You could also host a free webinar or create an eBook, something to boost their knowledge and add to their skill. The more educated they become, the more they’ll appreciate your product. Give your customers a special feature A little spotlight wouldn’t hurt. This Christmas, go out of your way and thank your loyal customers. The idea is to make them feel valued and special and to feel a sense of pride in doing business with you. So yes, put them in the spotlight. You could decide to write a blog post dedicated to the customer, or include a shout out to them in your email newsletter or on social media. Post their picture on your page, write a bio or a case study. [bctt tweet=”Surprise a highly engaged customer with a free product and just watch their reaction” username=”SheLeadsAfrica”] “Wow” one customer Didn’t see that coming? I know. Want to say ‘thank you’? Pick one customer that really stands out – one who’s purchased several of your products and give a delightful customer service experience. The idea is to surprise a highly engaged customer with a free product just to watch their reaction. Host a Customer appreciation day While this might not be part of your plan this Christmas, you can opt to host a customer appreciation day. We all know what it feels like to be appreciated. It makes us feel valued, to think that the other person noticed your good work. It’s the same for your customers. While they may not make it clear to you, they want to feel like you see all they do to promote your brand. Depending on your budget you could decide a dine at a banquet hall, a fancy restaurant, at the park or even your house. Get your customers trooping in! They’ll remember your hospitality and generosity. Remember, it’s the thought that counts. Having your customers in mind and going out of your way to show it speaks volumes. It improves customer satisfaction, plus, people get to know about your company through word
South Africa’s Digital Womxnist – Owethu Makhathini
Owethu is beyond a force to be reckoned with. This incredible Google Certified genius is taking over the digital sphere by holding workshops and talks across the country through her consultancy, Makhathini Media – which provides innovative ways to show young women how they can advance their careers using digital marketing. Owethu created her platform to upskill young business-minded women and show others how you can liberate women through social media. Let’s take a look at Owethu’s journey on how she is making a difference in empowering women while making her mark in the digital industry. Tell us more about Makhathini Media? Makhathini Media is a creative consultancy that specializes in offering tailored digital marketing and ICT training. We tailor the content depending on the needs of the client, not just for young people but for large corporates and government parastatals. We have a long way to go in terms of digital literacy. I want to ultimately be in a position to fund creative projects, upskill people in digital skills, facilitate networking events and help big brands and businesses create compelling, perception-shifting work. What projects do you have up your sleeve? I have 2 very special projects coming up and I couldn’t be more excited! One ties into the focus of the business which is the training aspect while the other ties into the secondary goal of the business which is creating a community underpinned by the restorative power of sisterhood. We hope to create networks of women who inspire, uplift and collaborate with each other. 2018 is going to an exciting year for Makhathini Media! The media industry has predominantly been male-dominated. How do you navigate this reality as a woman and leader in the digital industry? If we are being honest, most industries are male-dominated. Patriarchy is maintained and is a tool of capitalism, that much is inescapable. I am fortunate that in the digital marketing space, one has the power to create a platform that can exist to challenge mainstream ideas. Business is ruthless and as a young, black woman there are additional challenges we face to get into the room and be taken seriously, never mind having a seat at the table. As a businesswoman, you have to be able to stand in your truth and create an ecosystem of women that look like you to collaborate and make money with. There definitely is strength in numbers. [bctt tweet=”Young women are the most receptive to skills training- @owethumack ” username=”SheLeadsAfrica”] How has the process and reception of educating the youth on the digital sphere been? Young women are the most receptive to skills training. They are often the ones that already have small-scale businesses running from home who just need a boost of knowledge. I have had mostly young women come up to me after my sessions to share their stories or to thank me for showing them that someone as young as them has found a niche and is making a business around it. The project I am initiating in 2018 will attend to the needs of the young women who have attended one of my sessions. There is a need that must be met and I feel that I am the perfect position to facilitate it. It is very humbling, inspiring and truthfully, it is what keeps me going when I feel overwhelmed. Can digital marketing play a role in liberating women, especially in South Africa? Firstly, the internet is a borderless place, we are able to share ideas across the world in a matter of moments. This means that even if you feel isolated in your geographical area, you can find a community of like-minded individuals by simply searching for those people online. Secondly, the information shared online can make people aware of the organizations that exist to help women out of situations where they feel helpless. Thirdly, digital marketing is a business opportunity. If a woman is being financially abused, she is able to run a small business through WhatsApp or social media, therefore getting practical help. [bctt tweet=”The internet is a borderless place & digital marketing is a business opportunity” – @owethumack username=”SheLeadsAfrica”] As a mentor to other women, who do you go to for inspiration and why? My great-grandmother, grandmothers, and my mother. Outside of my family, I look up to the Knowles sisters, Oprah Winfrey, Nunu Ntshingila, Zodwa Khumalo, Khanyi Dhlomo and Bonang Matheba. I grew up in a matriarchal family with women who were equally strong and soft. They provided a firm foundation that I have built my version of womanhood on. The women in my family are not too different from women around the world. We are resilient because we must be. We are people who can get things done without disregarding our empathy. What advice would you give to someone who wants to get into your line of work? I would say take yourself on as a project. Critically assess where you fall short, unpack the ways you dishonor yourself and show yourself grace. As women, we are socialized to constantly give and made to feel selfish when we finally erect boundaries. Make sure you have boundaries and a standard for your life, don’t ever compromise yourself for the comfort of another because you aren’t giving from a place of love but from a place of obligation which leads down a path of resentment. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
In conversation with creative agency JamJar about their website relaunch
JamJar was created in 2013 out of frustration with the way corporate and creative events were organised in Ghana. Many events felt poorly organised and were identical. As a result JamJars’ founding partner, Frances Quarcoopome, found the need to put her skills to work and provide the industry with a creative alternative. JamJar continues to be recognised for its innovative and forward thinking design concepts and exceptional event planning services. Their vision is to be the top African creative agency, fueled with passion, innovation and the desire to make every client happy. Tell us about Jam Jar JamJar is a creative agency dedicated to providing clients across Africa with innovative, affordable and locally relevant concepts in events, design and pr. You recently decided to rebrand and relaunch your website, why? Our website got hacked. Although this was unfortunate, we saw it as an opportunity to review the layout of our website and the elements which needed to improve; and making sure potential clients have all the information they need. Key steps to rebranding and relaunching a website Assess what you want to achieve/ goals Ensure that your website development team is on board and understands your vision Decide on your layout Create or gather all the relevant content Proof read it, and send it to your development team Launch a demo site to see how everything looks Eliminate any kinks Make any changes necessary and then you’re good to go. Why do organisations need to rebrand or relaunch? I think it’s really important for organisations to rebrand or relaunch because it gives them an opportunity to reach a new audience; and to also look at how far they’ve come, and to ensure that this is reflected in the company branding and website. Our main goal was to make it much easier for potential clients and partners to look through our portfolio and understand who we are as an agency. Hopefully creating a good enough impression that they want to hire us. What tips do you have for someone looking to relaunch their website? (1) Make sure you give yourself a deadline; (2) that your content is organized; (3) your images are high quality; (4) and remember to have fun. You need a team that can provide you with all the support to make those things come to life. Our A-team is Ronin Africa. They’ve supported us from the beginning; they understand our vision as JamJar and allow us to be creative. They are flexible and open to new ideas; therefore we can create something truly unique to JamJar. What goals do you aim to achieve through your website? With our new website we hope to reach new clients, particularly international clients. We also want to provide our existing clients with a reference point, and to use our blog to share knowledge and events. How has your new website positively impacted business? So far the website has allowed us to confidently market our services, knowing our product is represented clearly. Our plans are to expand to the rest of Africa in the next 5 years, and the website provides a great launch pad for accessing these markets. It also ensures that we keep ourselves dynamic and fresh. Website: jamjargh.com Instagram: @jamjargh Do you have an insightful story to share about your company rebrand/relaunch? Let us know here.
Ryteprint: The biggest print shop in West Africa
What is Ryteprint? Ryteprint is an online print ordering platform. Using an innovative, transparent and technology driven platform to enable individuals, micro, small, medium enterprises (MSMEs) and corporate organizations to buy: customised business printing, marketing materials, photo and digital art products. Products include; Business cards, Letterheads, Envelopes, Flyers, Brochures, Notebooks, Paper Bags, Invitation Cards, Wedding Stationery Customised Boxes, Posters, Roll up Banners, Stickers, Banners, Labels, Plan Prints, Canvas Prints, Wall Art, Photo book, Pop Up Stand and many more. How do you benefit organisations? The following reasons are why Ryteprint online platform should be of benefit to you or your organization Largest printed products offering in Nigeria and West Africa making us the biggest print shop in Nigeria and West Africa We pride ourselves in the quality of our products making everything we offer first rate, and as you can guess, we do not do sub-standard products. Thousands of design templates to enable you to order prints yourself (DIY) You will have access to our professional creative design professionals, without spending a fortune on fancy design agency fees. Excellent customer care service to enable you achieve your goal. Through advice, free file check and assistance to help make the process as smooth as possible. We will deliver to your doorstep. Customer satisfaction is very high on our list of priorities, we will work to make you happy. That is a promise. Why was Ryteprint created and what problem are you solving? Ryteprint was created to give individuals the opportunity to order print, customized marketing materials, photo and digital art products. We use a technology platform which turns what is usually a very stressful ordeal for individuals, small and medium enterprises and corporate organizations, into a simple straightforward process- with pricing transparency and delivery convenience. Ryteprint currently offers the widest range of printed products in the print industry in one place. Essentially making the platform a one stop shop for customized printed material. What type of organizations do you cater to? The platform enables individuals, micro, small, medium enterprises (MSMEs) and corporate organizations, to order printed products and customised marketing material. What type of products do you specialise in? Business cards Letterheads Envelopes Flyers Brochures Folded leaflets Notebooks Paper Bags Invitation Cards Wedding Stationery Customised Boxes Posters Roll up Banners Labels Stickers Banners Labels Plan Prints Canvas Prints Wall Art Photo book Pop Up Stand Portable display products Customised Clothing Promotional items, and many more. What locations can individuals and organizations order from? Individuals and organisations can order from their home or offices, and have the products delivered to their designated address- taking the hassle out of ordering print. Please describe the delivery process… You register on our platform; Identify the product you want to order on our product list; Select your product, decide to use our design templates or simply upload a ready design, or better still you can request for a customised design from our creative team. Once we receive the order, we will perform a file check to ensure the order is ready for print. We then produce the order with the very latest printing technology equipment. Then we have our logistics team arrange delivery to your preferred delivery address It is that simple, no hassle. Do clients have to pay for delivery? We are currently charging for delivery, but we might begin offering free delivery for orders above a certain amount at some point. How can people contact you? You can go on to our website www.ryteprint.com , and our hotline number for customer support is 07019109598 or 0700 7983 77468 Facebook: https://www.facebook.com/Ryteprint/ Instagram: https://www.instagram.com/ryteprint/ Twitter: https://twitter.com/RYTEPRINT Use the code: SLA5 for a 5% discount coupon!
Increasing your target audience
Although there are countless ways of achieving business success, I will focus on one specific element. The process of increasing your target audience. This process requires regular and continuous management and review. Here are a few guidelines to grow your target audience as an organisation: Studying- as a foundation for increasing your target audience Knowledge of the current audience is essential as it will serve as a starting point for where you intend to be. The success of growing your target audience will be determined by your knowledge of the current audience. I like the way Peter Drucker put it by saying “what gets measured, gets managed”. Once you know, in terms of the services or products you provide, which one most people are interested in, and which one resonates the least with people, you will be able to set a clear target market strategy. It is important to find out why your audience does or does not have a specific preference. Build relationships not clients On the basis of what is known about the current audience, the focus must be on building relationships rather than clients. Establishing a meaningful relationship with the current audience will build their trust. It will be of great benefit to you to if once in a while you have a small chat, to review. This can be achieved by follow-up informal interviews . It is import to be able to show that you are not only concerned about what you receive from them, but also the quality you give to them. Be SMART in order to achieve results The difference between people who say something and the one’s who actually DO IT is one word, “action”. SMART (specific, measurable, achievable, and realistic and time bound) goals are essential in increasing your target audience. Position yourself for the intended targeted audience Look at what you are contributing now and ask yourself what will be needed, in order to achieve the intended target audience numbers? Like Serena Williams, you need to position yourself during the’ game’, in order to ensure that the intended target is achieved. Summary, By taking the above steps, you will be able to assess where you stand with your current target audience and which direction you ought to take. Do you have any tips on how to growing a target audience? Let us know here.
Oluwaseyi Bank-Oni: Digital Marketing Is Taking Over Rapidly
[bctt tweet=”Everyone can afford to take advantage of digital marketing services.- Oluwaseyi Bank-Oni” username=”SheLeadsAfrica”] Oluwaseyi Bank-Oni is currently the Senior Account Manager at Nigeria’s foremost digital marketing agency, Webcoupers. She has successfully worked with several brands and has helped them achieve digital footprints on the web. In this interview, Oluwaseyi gives us exclusive insights into why small business owners need to incorporate digital marketing services into their sales strategy. Tell us a bit about yourself & your background I’m a 25 year old branding powerhouse! A slightly eccentric creative genius, obsessed with the color pink and a Nigerian woman on the rise. I spent my childhood and high school years in Nigeria after which I moved to the States for the first half of my undergrad. I then moved to Canada where I completed my Bachelor’s degree in Economics as well as a certification in Business Analysis. Followed by a few years of work in the financial sector. Eventually I became quite jaded, packed my bags, and moved to France last year to attend Business School where I received my MBA with a specialization in Marketing & Brand Management. I just relocated to Nigeria a few months ago, and I am currently the Senior Account Manager at Nigeria’s foremost digital marketing agency, Webcoupers. Why did you decide to come back to Nigeria? I never wanted to leave in the first place! Nigeria has been experiencing a brain drain for a while now but all we do is complain. Those abroad refuse to return while those on the ground want to flee! So who is left? A lot of people don’t see the digital landscape in Africa as viable and I knew I had to play a role in changing that narrative in my own little way. You are either a part of the problem or a part of the solution. I decided it was time to become a part of the solution. That being said, having 24/7 access to pounded yam may or may not have played a role in my decision. Having worked on several marketing campaigns for major brands, what would you say to those who are yet to optimize digital marketing to grow their businesses? It’s 2017 and there is a 99.99% chance that your target market is online, what are you doing? From personal experience, I find a lot of key decision makers in Nigerian businesses are not as open minded as they would like to think. They would rather play it safe and splurge on traditional modes of advertising which don’t even produce trackable results, while neglecting the digital side. That’s not to downplay the importance of non-digital mediums but can you tell me how many people viewed a particular physical billboard yesterday? Probably not. But I can tell you how many people viewed an online ad banner, clicked on it and made a purchase after seeing it! That’s the power of digital. Businesses are literally stagnating their growth by refusing to key into digital marketing vehicles. [bctt tweet=”Digital Marketing is scalable to fit any budget. – Oluwaseyi Bank-Oni” username=”SheLeadsAfrica”] What are the various aspects of digital marketing services that small business owners can leverage on? The wonderful thing about digital marketing is that it is scalable to fit any budget. From the frugal university student selling jewelry on the side to earn extra income, to the massive multinational firm spending the big bucks to drive sales, everyone can afford to take advantage of digital marketing services. Social media Without getting too technical, I’ll discuss a few simple ways SMEs can utilize digital marketing to drive sales. It goes without saying that establishing a social media presence and providing engaging content is imperative. Word of mouth We all know of “Word of Mouth”, but what needs to be leveraged is “Word of Mouse”. This is essentially free advertising by connecting with and building a network of brand loyalists who will help spread the word about their products or services online. With over 70 million Nigerians using the internet, the click of a mouse on social media can get you in front of your target consumer faster than any mouth can. Targeted ad’s Another way is by running targeted ads on social media platforms. You don’t need a big budget or a formal education to get these up and running. Most social media platforms offer a lot of free learning resources to assist you in getting your campaigns up and running. Easy-to-use tools like canva can aid you on your creative journey where you can design colorful engaging ads to appeal to prospective clients. SEO Ensure your website is SEO optimized. SEO stands for Search Engine Optimization, and what that means is you want to boost the visibility of your brand when words relating to it (keywords) are searched for. There’s a popular saying that the best place to hide a dead body is the 2nd page of Google. Seriously, no one checks there. It is estimated that 75% of users never scroll past first page results; The first page is where all the action is and this is where your business needs to be. This does not happen overnight and takes a bit of dedication. But, by using relevant keywords, consistently churning out pertinent content and also having links to your website shared on other sites, small businesses can boost their SEO ranking to drive traffic and sales. If you’re not too keen on trying these out yourself, enlist the services of a digital agency and get on it fast! Some people think digital marketing is expensive. What is the average amount that a small business owner needs to run a digital marketing campaign? There are so many myths surrounding digital marketing. I frequently ponder on where they emanate from. There is no “average” amount as strategies and requirements vary from business to business and campaign to campaign. For example, you can run online ads for various types of campaigns for less