JamJar was created in 2013 out of frustration with the way corporate and creative events were organised in Ghana. Many events felt poorly organised and were identical. As a result JamJars’ founding partner, Frances Quarcoopome, found the need to put her skills to work and provide the industry with a creative alternative.
JamJar continues to be recognised for its innovative and forward thinking design concepts and exceptional event planning services.
Their vision is to be the top African creative agency, fueled with passion, innovation and the desire to make every client happy.
Tell us about Jam Jar
JamJar is a creative agency dedicated to providing clients across Africa with innovative, affordable and locally relevant concepts in events, design and pr.
You recently decided to rebrand and relaunch your website, why?
Our website got hacked. Although this was unfortunate, we saw it as an opportunity to review the layout of our website and the elements which needed to improve; and making sure potential clients have all the information they need.
Key steps to rebranding and relaunching a website
- Assess what you want to achieve/ goals
- Ensure that your website development team is on board and understands your vision
- Decide on your layout
- Create or gather all the relevant content
- Proof read it,
- and send it to your development team
- Launch a demo site to see how everything looks
- Eliminate any kinks
- Make any changes necessary and then you’re good to go.
Why do organisations need to rebrand or relaunch?
I think it’s really important for organisations to rebrand or relaunch because it gives them an opportunity to reach a new audience; and to also look at how far they’ve come, and to ensure that this is reflected in the company branding and website.
Our main goal was to make it much easier for potential clients and partners to look through our portfolio and understand who we are as an agency. Hopefully creating a good enough impression that they want to hire us.
What tips do you have for someone looking to relaunch their website?
(1) Make sure you give yourself a deadline; (2) that your content is organized; (3) your images are high quality; (4) and remember to have fun.
You need a team that can provide you with all the support to make those things come to life. Our A-team is Ronin Africa. They’ve supported us from the beginning; they understand our vision as JamJar and allow us to be creative. They are flexible and open to new ideas; therefore we can create something truly unique to JamJar.
What goals do you aim to achieve through your website?
With our new website we hope to reach new clients, particularly international clients. We also want to provide our existing clients with a reference point, and to use our blog to share knowledge and events.
How has your new website positively impacted business?
So far the website has allowed us to confidently market our services, knowing our product is represented clearly. Our plans are to expand to the rest of Africa in the next 5 years, and the website provides a great launch pad for accessing these markets. It also ensures that we keep ourselves dynamic and fresh.
Do you have an insightful story to share about your company rebrand/relaunch?
Let us know here.