Although there are countless ways of achieving business success, I will focus on one specific element. The process  of increasing your target audience. This process requires regular and continuous management and review.

Here are a few guidelines to grow your target audience as an organisation:

 

Studying- as a foundation for increasing your target audience

Knowledge of the current audience is the foundation for increasing your target audience.

Knowledge of the current audience is essential as it will serve as a starting point for where you intend to be. The success of growing your target audience will be determined by your knowledge of the current audience. I like the way Peter Drucker put it by saying “what gets measured, gets managed”.

Once you know, in terms of the services or products you provide, which one most people are interested in, and which one resonates the least with people, you will be able to set a clear target market strategy. It is important to  find out why your audience does or does not have a specific preference.

 

Build relationships not clients

On the basis of what is known about the current audience, the focus must be on building relationships rather than clients. Establishing a meaningful relationship with the current audience will build their trust. It will be of great benefit to you to if once in a while you have a small chat, to review. This can be achieved by follow-up informal interviews . It is import to be able  to show that you are not only concerned about what you receive from them, but also the quality you give to them.

 

Be SMART in order to achieve results

Okonjo Okonjo-Lweala the former Nigeria Finance Minister and World Bank Managing Director.

The difference between people who say something and the one’s who actually DO IT is one word, “action”. SMART (specific, measurable, achievable, and realistic and time bound) goals are essential in increasing your target audience.

 

Position yourself for the intended targeted audience

Right positioning gives results.

Right positioning gives results (Serena Williams).

Look at what you are contributing now and ask yourself what will be needed, in order to achieve the intended target audience numbers? Like Serena Williams, you need to position yourself during the’ game’, in order to ensure that the intended target is achieved.

 

Summary,

By taking the above steps, you will be able to assess where you stand with your current target audience and which direction you ought to take.


 

Do you have any tips on how to growing a target audience?

Let us know here.

No more articles