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She Leads Africa

Mwiche Siame: Influence and leadership is much more than having a “position”

[bctt tweet=”Mwiche Siame’s drive to work in health came from a place of having lost close family & friends to HIV” via=”no”] Mwiche Siame grew up in the small town of Kitwe, Zambia. As a Global Health Corps fellow, Mwiche worked at the Ministry of Health Zambia as a Senior Research Associate. She stayed at the Ministry of Health and is currently working as a Strategic Information Officer in the Ministry’s Department of Policy and Planning. Her work involves ensuring that health workers obtain training in data quality and use of data/health information for decision making. Previously, Mwiche completed her Bachelor of Science degree in biology at the University of Zambia, becoming actively involved in the AB (abstain, be faithful) club, which focuses on HIV/AIDS prevention. In this club, she and other college students travelled to primary and secondary schools to give lectures and mentor students about the risks of HIV/AIDS. She worked for the Macha Research Trust, which is a nonprofit organization with the mission of improving healthcare through research. In 2011, she continued her education at the graduate level, obtaining a degree in epidemiology with her thesis research focusing on prevention and treatment of risk factors of malaria in pregnant women. Why did you decide to work in the health sector even though you didn’t study medicine or train to be a health professional? I studied biological sciences and could have worked in another sector but I strongly felt that I could still make a difference in global health. Initially, I worked in a lab for infectious diseases, focusing on malaria. After about five years, I decided to go back to school and study public health. When I went back to doing lab work I struggled to find my place. I decided to become a Global Health Corps fellow and then it became very clear that I needed to get back to my first love, which is working in HIV from a public health angle. In college you worked on HIV prevention. How did you mobilise other students to get involved and take action? I was a passionate student leader and an advocate of HIV prevention among my fellow college students and those in secondary. My drive to work in health came from a place of having lost close family and friends to HIV. I was able to share personal experiences with others on how HIV impacts young people and also on reproductive health, specifically among young women. And you were placed at the Ministry of Health in Lusaka as a Global Health Corps fellow. Did you expect to stay there beyond your fellowship year? Absolutely not! I had no idea what my next career would be three months before the fellowship ended. The opportunity was unforeseen but I was in the right place at the right time and I took it. What has surprised you about working for the Ministry of Health? I initially did not have a clear understanding of why the system was so bureaucratic, and now that I have worked there I know better and appreciate the need to have such a structured system. When people think of health, we often think of medicine and tools rather than data. Why does data collection and analysis matter for health outcomes? I often have to explain my relevance at the Ministry of Health as I am neither a doctor nor a nurse, especially to my grandmother! I work in the Department of Policy and Planning and work primarily on quality improvement of health services through data use. Data collection and analysis matters as it is the backbone for measuring performance and is the basis for decision making and policy formulation in health. Without data, there is no evidence! And without evidence, there is no strong justification to have interventions that improve health outcomes. People often think that leaders are the ones who are out on the front lines protesting and leading rallies but we know that’s only one type of leadership. What’s your own personal leadership style? My leadership approach is strategic and participative. It entails encouraging each member of the team to maximise their strengths and be active in making a change. I feel that influence and leadership is much more than having a “position” – it’s more about deliberate efforts to pool the knowledge and experience of all players. A multi-sectoral approach is critical. Can you tell us about a mentor who really impacted you? My grandmother! She did not have a college education, was married at 15 years old, and has had many health challenges, but she still remains a leader in her own right against all odds. She has taught me a lot about life and given me career advice based on following my heart, being true to myself, and challenging myself to do and be better. Her hard work and advocacy for women’s empowerment has been a great source of inspiration to me. What’s your favourite way to relax and renew your energy when the fight for health equity gets tough? I love music – singing and listening to music relaxes me. I am fortunate to have a strong support system of friends and family to talk to and hang out with, and this helps a lot. Also, I do take some time to meditate and pray too, and that keeps me grounded and present. If you’d like to share your story with She Leads Africa, let us know more about you and your story here. 

Ipinayo Ade-Akingboye: Know the difference between a business and a hobby

Ipinayo Ade-Akingboye

[bctt tweet=”I wouldn’t say self-taught but I didn’t have any formal training in photography – Ipinayo Ade-Akingboye” via=”no”] Ipinayo Ade-Akingboye likes to think of herself as a creative. The short #MotherlandMogul studied Architecture in the University of Lagos but is currently a wedding and portrait photographer based in Lagos, Nigeria. Ipinayo is often playing Candy Crush but finds time to run her photography hustle. She was a Finalist for the Etisalat photo competition in 2012 and was nominated for Eloy awards Female Photographer of the year. Ipinayo also participated in the Fayrouz L’original competition and her team came second. Was there a specific time when you realised that photography is a viable career choice? Hmm, all I can say for sure is that I really enjoyed every time I was shooting. It became something I didn’t mind doing for the rest of my life. I chose photography as a career choice when I concluded my NYSC. Although I had been shooting for about 3 years professionally, it never really was full time. If I had exams coming up or school obligations, I would not take jobs. But so far, I have been able to start photography full time this year and I am enjoying it. You’re also an architect, how do you combine your knowledge of architecture and photography, if ever? Well, architecture taught me discipline and how to solve problems. Before I start a session or organize one, I ask myself certain questions like; Who is it for, What is it for, What solution or experience is it meant to provide? That’s all from my architectural experience. Are you self-taught or do you have formal training in photography? Would you say one option is better than the other? I wouldn’t say self-taught but I didn’t have any formal training in photography. I have these amazing friends who used to let me follow them about while they were shooting. They helped me a lot when I had questions. How long did you have to learn and perfect your craft before you could earn a living through your photography? I can’t really put a time stamp to that cause we are always learning, I have not stopped learning. I think anyone at any stage can earn money through photography. It all depends on the kind of work you’d like to be known for, the quality you put out and the type of clients you want. How have you worked on differentiating your brand so it stands out? I believe when you are on a journey to find out who you really are, no matter what it is that you do, your work will speak for you. [bctt tweet=”When you’re on a journey to find out who you really are, your work will speak for you” username=”SheLeadsAfrica”] What’s your dream photography project? My dream project is to travel round Nigeria and shoot a particular subject that comes in different shapes and sizes but all places have them in common. What should a young African woman who’s interested in photography do to make her hustle successful? She has to know the difference between a business and a hobby. She should surround herself with people who don’t think her dreams are too big and most of all, she should stay true to who she really is. With creative people (and that includes many freelancers) the line between a business and hobby can sometime be blurry. Sometimes what started out as a hobby can transition into a business, so it’s very important to understand the rules. A key feature of a business is that it’s operated for profit. You often engage in a hobby for sport or recreation, not to make a profit. To demonstrate a profit motive for your business, first of all make sure that you keep excellent records. It may help your case if you can keep track of some of the following information: The amount of time you put into the business The percentage of your total income that comes from the business The reason for any losses Changes and improvements you’ve made to the business Evidence of your own knowledge in the field A record of any past business successes including any profits made in earlier years The current and anticipated future value of any business assets. Both need to be differentiated because they help you know exactly what you want and where you are headed. There is nothing wrong with making photography a hobby, I mean thats how I started. When I decided I wanted to make a living off it, it became a business for me. [bctt tweet=”It’s important that your client is comfortable around you, it allows you bring out the best” via=”no”] What’s a typical day like for you? I personally try as much as possible to meet my clients before the day of shooting so there is a certain level of comfort already. However, this doesn’t happen all the time. Other times, I try to chat them up when they are getting their make up done and all. It is very important that your client is comfortable around you, it allows you bring out the best in their portraits. Photography is not a cheap hobby, what can a budding photographer do to save money with regards to equipment etc? Get a day job? Lol! I have so many colleagues that have/had day jobs so they could save up to get necessary equipments for them to start on their own. A professional camera costs between N850-N1.5m now, body only. Also, not everyone would get the well paying clients immediately but you have to keep up. You have to be at alert so when its your turn, you are ready with no excuses. If you’d like to share your story with She Leads Africa, let us know more about you and your story here. 

Olufunke Baruwa’s 10 tips on career longetivity

olufunke baruwa

[bctt tweet=”I didn’t choose my career path, rather it chose me” username=”SheLeadsAfrica”] Olufunke Baruwa is named as one of the ‘17 women changing the world’ by the Institute for Inclusive Development at its 2015 Colloquium held at the Harvard Kennedy School of Government in Cambridge, Massachusetts. She is a Nigerian gender and development practitioner, feminist and public speaker with a particular focus on women’s leadership, gender relations, and governance. Olufunke currently sets the strategic vision and mobilizes resources as the Chief Executive Officer of the Nigerian Women Trust Fund – a technical and financial resource for women in politics and decision making in Nigeria. She has been widely recognized for her work with Nigerian Women’s Trust Fund by The Guardian and other publications. She is also a member of the Women Waging Peace Network. SLA  contributor Anuli sat down with Olufunke to understand her success thus far in governance, shed strong light and guide millennials committed to career longetivity. 1. Find your calling or let your calling find you “I started out with the private sector, I wanted to be a successful woman in the corporate world (when my dream of becoming a medical doctor faded) but then I got a job with the defunct Petroleum (Special) Trust Fund (PTF) in 2000 as a Program Officer (Roads). My time there showed me first-hand how the social sector really impacts on the life of the ordinary Nigerian. I fell in love with that line of work and subsequent postings as a civil servant have taken me to where I can directly influence government policies and interventions for the good of the vulnerable; women and children. However, on October 5, 2002, I got a second shot at life. My aha moment came when I worked in the MDGs Office for almost 10years as Gender Advisor…that was where I really found my calling and here I am today and there has been no turning back.” [bctt tweet=”Do a soul search and find that path you know you are led to go and never turn back! ” username=”SheLeadsAfrica”] 2. Passion: love what you do “My father is a retired civil servant. Though not a senior officer, his dedication and love for his job was infectious. It didn’t pay much and I never imagined I’d end up in the civil service but like I said, my career path chose me. So, I decided to be better than him. The difference between a job and a calling is passion. A job will put food on the table, get you life’s luxuries, take you to places and all, but a job that’s a calling will give you fulfilment in addition and endless opportunities! Ever wondered why some successful people are unhappy and miserable even when by all standards we judge them as ‘made’? Your love for your job will influence people and bring you big responsibilities beyond your wildest imagination!” 3. Dedication and commitment “Even the Bible says that a man who is diligent in his ways will stand before Kings. Be committed and dedicated to what you do, no half measures. Let it radiate and influence everyone around you to sing the same tune when it comes to you. Never rest until the task is done.” 4. Integrity and focus “If you don’t stand for something, you’ll stand for nothing. While the public service can open you to great opportunities, it can also offer other attractions that can make you compromise your values – it comes with the territory. There will be many opportunities for compromise, you must stay focused and look at the big picture. Ask yourself some critical questions like: Is this why I am here? Why should I settle for less? One of my mentors always says ‘I can negotiate my views, but never my values’ that has also been my mantra.” 5. Be ambitious “The first time someone told me I was ambitious, it broke me. I thought it was a bad trait until I checked the word in the dictionary and found that it meant: go getter, determined, striving. It also meant –ruthless, pushy. So, find the word that you want to describe your ambition and go for it. I chose – determined, go-getting, striving. Don’t let the negative definition of a word define you. Define yourself!” 6. Create a niche for yourself “Distinguish yourself, be indispensable. One of the dangers of the public service is that efficiency is difficult to measure and because of that, one can get easily drawn into the regular routine of ‘soldier go, soldier come; barrack remains’. Don’t fall for that. Whether you are appreciated, rewarded or not, keep getting better, keep improving yourself, keep outdoing yourself – soon, someday, it will pay off. I am still a work in progress… It’s very easy in the civil service to fall into the doldrums of the regular. Be irregular. Find an area in government even within your office that you are passionate about. Do research, read, study, improve yourself. Be the best in that field that they can’t do without you.” 7. Find a mentor “I am privileged to have many mentors, most of them women who have gone ahead to defy the norm and distinguished themselves. I’ll only talk about 4 of them here. Deputy Secretary General to the UN, Amina Mohammed gave me my first and greatest break, she saw something in me that no one else did and I’ll be forever grateful that God used her to shape me. I owe most of what I am today to God and her little talk with me in 2005 ‘It’s not rocket science Funke, you can do it!’ Erelu Bisi Adeleye-Fayemi always pushes and supports me to do more, be more and always says ‘you’ll go places Funke’ Dr. Oby Ezekwesili taught me to never negotiate my values. I always use her favourite quote ‘I can negotiate my views, but I can never negotiate my values’ Dr. Amina Salihu inspires me every day, she breaks the norm in every

Sylvia Nwoko: Running a social media business has not been easy

Sylvia Nwoko

[bctt tweet=”With good internet connection, a social media business is less work and more fun- Sylvia Nwoko” username=”SheLeadsAfrica”] Sylvia Nwoko is a 22-year-old graduate of Foreign Languages from the University of Benin, Nigeria.   She established  Thatpurpledotcouture, a unisex clothing brand in Nigeria as a fashion blog in October 2015. After a year, she developed interest in turning it into a business and ventured into fashion services such as fashion designing, retailing Ankara fabrics, fashion accessories and other ready-to wear fashion items. At the beginning, Sylvia was her own model, alongside a couple of her friends. Asides doing this, she has interests in singing, travelling and reading good books. How have you managed to successfully run a social media business? Running a social media business has not been easy. However, with good internet connection, good publicity and my love for social media platforms such as Instagram, it has been less work and more fun for me. I have a deep passion interacting and starting conversations with different people. I also have a good edge at convincing people. What are some of the challenges you have faced while using social media for promotions? My major challenges are poor internet connection, high data costs, cost of running adverts and trying to get the attention of the public to follow my account and patronize me. What is that thing that gives you an assurance that you have successfully run a campaign online? The fact that I can post several pictures and my followers react to it in different ways is a good feeling.  Even without posting a single picture in 2 days, I still get comments and orders coming through. [bctt tweet=”I use social media to promote my business everyday- Sylvia Nwoko” username=”SheLeadsAfrica”] How often do you make use of your social media channels? Every day, I must confess. I think I’m an addict. Which is your favorite social media channel for business and why? Instagram is my favorite social media channel because my page is not private. Anybody can scroll through see what we’ve got to offer and send us direct messages. I always get an instant notification via Instagram unlike other channels such as Snapchat where customers have to add me up first. [bctt tweet=”Social Media is ideal for every kind of business- Sylvia Nwoko” username=”SheLeadsAfrica”] Do you think social media is ideal for every kind of business? Give a reason for your response Yes, I think social media is ideal for every kind of business because we live in a virtual world where all most everybody believes what they see on the internet. I think it is the best thing that can happen to any business especially when you have a speedy growing fan base that trusts your services. What advice will you give to someone who is intending to start a social media business? Be prepared, social media business is very competitive and tasking. If you’d like to share your story with She Leads Africa, let us know more about you and your story here. 

How to monitor a budget to inform business decisions

[bctt tweet=”Budgets play a key role in the day to day decisions, here are 4 scenarios” username=”SheLeadsAfrica”] The budget is not only important for future decision making but for day to day decisions as well. To be able to use it this way, you must monitor it frequently by comparing your actual income and expenses versus what you had budgeted. When you notice differences in actual performance compared to your budget that is major, consider what caused the variance and what action you can take if the variance is negative or positive. To give you a look at how you can go about this process we will take you through four types of variances that can occur in your business and the kind of decisions you can make to remedy. 1. Sales aren’t coming through Sometimes the projected sales fall short of what was expected due to unforeseen circumstances; maybe a new competition came in or business was just slow. What this means is that you will have a stock in excess of what you had expected. This needs to be followed up by decisions that will enable your business to perform better; your options may include changing the sales strategy or buying less stock than was budgeted for the next month. 2. An employee disses you Maybe you had a bit of a tiff with one of your employees and they ended up walking out on your business. What does this mean for your business? Can the work be done without him/her? Can those left do additional hours? Do you need to budget for overtime? These are all possibilities that can arise based on losing an employee. This will determine whether the positive change in your budget will be a temporary one or a permanent one depending on how it affects the running of your business. 3. Your landlord is acting up… Unfortunately, this happens quite often than we would like to think about; worse still, you might not even get enough notice to organise yourself if the landlord increases the rent at the last minute. Based on the overall outlook of your budget, you can decide if your business can sustain the costs of an increased rental expense. The options you might have would be to negotiate the exact amount of increase or when the new rent amount can be effective to give yourself time to plan. You might also opt to look for more affordable space elsewhere, which may lead to double charges in the month of booking and moving. 4. Repair expenses went up Your loyal van is coughing, your mechanic is charging more for his services based on your desperation. Repairs will be higher than usual. You may not have very many options here except maybe try and find out if the rates are competitive and if it warrants you looking for another mechanic. If this specific expense is on a continuous rise then you might consider getting another van to reduce the monthly expenses. A new van brings in a whole other dynamic to your budget and your financial accounts. In addition to giving you a picture of how your business will look in the future, budgets play a key role in the day to day decisions. It is important to constantly monitor the difference between the budgeted expense and the actual expense and make decisions accordingly. Remember that the decisions should be based on the overall outlook of the budget and how one decision will affect another aspect of the budget. Consider the budget holistically and not as standalone budgeting decisions.

Onyinye Okwuofu Okocha: Learn from the experience, make the necessary adjustment and try again

Onyinye Okwuofu Okocha

[bctt tweet=”…I fought for my future, fight back for your destiny – Onyinye Okwuofu Okocha” username=”SheLeadsAfrica”] Onyinye Okwuofu Okocha was a 26 years old lawyer (non-practicing )when she lost her husband to the Dana Air flight crash in 2012. Faced with the reality of having to fend for herself and her daughter Jessica, Onyinye had to take her destiny into her hands and make a success of herself against all odds.  Onyinye enrolled in the Fate Foundation Aspiring Entrepreneur’s programme and also attended a catering school. She is now the creative director of Kairos Treats. Outside running her hustle, Onyinye is a member of Nigerian Bar Association (NBA), Neca Network of Women Entrepreneurs (NNEW), and International Cake Exploration Society (ICES). What gave you the courage to turn your hurdle into success at a time you were going through a very tough situation? With the death of my husband, I was faced with the reality of having to fend for my then 15-month old daughter and I. Though I had the sympathy of friends, family, and colleagues who rallied around to support me, I was aware that everyone also had their lives to live and responsibilities to shoulder. I, therefore, told myself that I couldn’t afford to be a burden to anyone. I wanted my dignity as a woman and mother intact. When one keeps going cap in hand to seek for assistance, it is only a matter of time before things go south. I had been trained by my parents to be independent and content, then to consistently reach for more and do better. I have a daughter who I want to be proud of me, I knew I had to fight back and succeed for her. Most of all my courage and confidence came from the promise I had in God. I made up my mind to show forth God’s goodness irrespective the circumstance. The fact speaks for itself. Before I started Kairos Treats I had tried other business which did not work out work out so well. I eventually attended an entrepreneurship course at Fate Foundation and also attended a catering school following a leading from God to so do and the rest is history. [bctt tweet=”You would succeed if only you try. If you do not try you have already failed” username=”SheLeadsAfrica”] What can you tell other women who are going through difficulties they think they can’t get past? How they can pick themselves up? To every woman out there who may be going through a hurdle, it seems like the bottom is caving in and you are sinking fast and you just can’t stay afloat. Whether you lost a spouse, child, job, your business is struggling whatever be the case; I say to you, innate in you is the capacity to not just go through it but to come out refined as gold. Precious jewels go through the fire before the beauty we see is brought forth. Know that you are more than the situation and will come through a success. I fought for my future, fight back for your destiny. God has got your back, do what it takes to get better, obtain knowledge, enter strategic relationships, walk out of unproductive or abusive relationship. Don’t just sit back and throw a pity party, get up and go. You would succeed if only you try. If you do not try you have already failed. If you try once and things do not seem to work, do not give up; learn from the experience, make the necessary adjustment and try again. I first began to import and sell shoes, which did not go so well. I then went back to my first love makeup artistry, but I had to give that up because of its mobile nature, my daughter needed me. [bctt tweet=”Precious jewels go through the fire before the beauty we see is brought forth” username=”SheLeadsAfrica”] How has it been running your business and taking care of your daughter as a single parent? Raising a daughter and running Kairos Treats has not been a piece of cake, but God’s grace has been sufficient. The early days was pretty tough, I didn’t have a help. I would attend to my daughter by myself, get her to school, do all the baking and decoration. I often had to work over night, effect deliveries, pick her up from school, attend to her again, think of ways to increase sales and clientele, find a way to pick our bills, grapple with personal and family issues…then there was a pending law suit plus all the drama dished out by the solicitors representing Dana air. Wth all that, I still had to manage to look good, put on a smile and carry on like all was well. God lovingly held my hand through it all and it all got better with time. Could you give us some insight of how you started Kairos Treats? How have you built the business so far to become its creative director? As I mentioned earlier, some months after my husband passed on, I began to import and sell shoes. That did not go so well, so I decided to go back to my first love, makeup artistry. The mobile nature of being a makeup artist made me have a rethink, I needed to be available for my daughter so I took time out to inquire from God what to do. I needed to make money and also have time to attend to my daughter. While I waited, I attended Aspiring Entrepreneurship program at Fate Foundation to obtain requisite entrepreneurial training. Towards the end of the programme, I got clear directions to attend a catering school. On graduating, I registered my company as Kairos’n’kosh with the help of a dear friend. We started really humbly, it was just me. I had just basic equipment and had to borrow some things initially. A major boost to our sales and clients came via a strategic partnership with DealDey.

The scramble to the top: 8 things overlooked in a fitness entrepreneur’s journey

[bctt tweet=”People have to see to believe that you are capable of transforming fitness goals into a physical reality” via=”no”] The hustle is real. Becoming a fitness entrepreneur may be one of the hardest career choices a person can make because of the required level of patience and discipline accorded to success in the fitness industry. People often overlook the journey of a fitness entrepreneur owing to the fact that they are not privy to the behind-the-scenes footage in their lives. Most fitness entrepreneurs start out juggling their passion with another job in order to fund their lifestyle, gain experience and get professional certification. Here are eight considerations that are often overlooked in a fitness entrepreneur’s journey to career growth and stability: 1. Food and supplement expenses A small fortune may be spent on food depending on fitness goals; weight loss, muscle gain or maintenance. Protein requirements vary per person depending on their body mass index and daily activity levels, so buying protein and multivitamins may be a major consideration. Sometimes eating a balanced diet may dig a hole in your pocket but the results are totally worth it. 2. Blood, sweat, and tears In order to stay relevant, you literally have to keep training. This could involve coming up with different challenges, hitting personal targets and diversifying your fitness regime to stay on top of your game. A serious fitness entrepreneur trains at least five times a week and rests on other days. 3. Getting that perfect shot It’s time to get into amateur modelling via social media. People have to see to believe that you are capable of transforming fitness goals into a physical reality. Sharing clear photos taken from a good camera is absolutely necessary to showcase your physique to a target audience of potential clients. Early in one’s journey, a good camera phone may suffice but if you choose to engage your clients and audience through workout videos and short inspirational clips then investing in a professional camera will be worthwhile. [bctt tweet=”Building an army of loyal clients may take some time but requires consistent effort” username=”SheLeadsAfrica”] 4. Client loyalty Building an army of loyal clients may take some time but requires a show of consistent efforts on your part. Following through with a plan and holding yourself accountable for every bit of information shared on social media will build trust in potential clients and reinforce working relationships with existing clients. Let’s face it, you have to lead by example; don’t expect your clients to be thrilled at their chicken salad dinner when you are actively sharing photos of Italian thin crust pepperoni pizza topped with extra cheese and a glass of South African wine. 5. Sponsorships Becoming a sponsored athlete or fitness professional may not only be for the ‘elite’. You just need to position yourself to attract brands through social media and official websites. The companies that approach fitness professionals may not be in the fitness industry as they may be looking for an unexpected beauty icon or someone to drive their sales traffic. Although it takes a while to get to this stage, doing what you love for photoshoots, working holidays and press briefings will give you a financial boost and expose you to greater opportunities. 6. Becoming a thought leader Want to become the next Lita Lewis? Growing in your area of fitness expertise will allow you develop ideologies on a certain type of fitness goal or exercise. Trying and testing what worked for you in your fitness journey will spark peoples’ interest and increase your following. This can be reinforced by testing your ideologies on yourself and a focus group to build credibility. [bctt tweet=”Maintaining relevance in the fitness industry can be likened to a product life cycle” username=”SheLeadsAfrica”] 7. Competitions Sports, physique or athletic competitions are great ways to advertise your personal brand, challenge your physical capabilities while escalating your career to a different level of professionalism. Placing in a competition usually attracts endorsements from supplement and fitness apparel brands which may be in the form of money or free products in exchange for regular promotion and modelling. 8. Guest appearances Making a name for yourself in the fitness industry requires you to actively network at fitness festivals and other related events. Popular fitness entrepreneurs may often have the chance to speak at health and wellness workshops or lead a corporate wellness event. These appearances will ensure that your face becomes familiar to fitness enthusiasts and people that are just beginning their journey. Maintaining relevance in the fitness industry can be likened to a product life cycle: a fitness entrepreneur will get to a stage that requires innovation to maintain steady growth. This phase is mentally and physically tasking but the benefits accrued are insurmountable. Apart from growing in discipline and perfecting your time management skills, you get to be in the best shape of your life while turning your passion into profit! This career path may not be suitable for introverts or socially awkward people unless they are willing to grow in their confidence and interpersonal skills. Are you ready to step outside your comfort zone and embark on this journey?

Kalaria Ejindu: From Africa to the world

[bctt tweet=”Africaneurs Inc provides startups with the platform to expand their network & grow their business” via=”no”] Kalaria Ejindu is a value oriented, driven entrepreneur with years of experience in leadership and skill building training. She is the founder of Africaneurs Inc, a platform for African entrepreneurs to build their skills, expand their network and grow their businesses. Through her engaging online contents and events, Kalaria hopes for Africaneurs to become the number one destination for African entrepreneurs. In this interview with SLA contributor Gracious, Kalaria talks to us about her growing business which aims to rid the degrading stories about Africa. What problems do Africaneurs aim to solve? Africaneurs provides African startups with the platform to build their skills, expand their network, get business tips and grow their business. We are an organization that motivates Africans to contribute to the development of a new Africa through our engaging online contents and events. Because most of the stories out there about Africans are disturbing, insulting and ridiculous, Africaneurs Blog is dedicated to sharing stories and achievements of Africans. We also have an online shop that leads the way to allow every African entrepreneur and designer to present and sell his/her products to a cross-cultural market where all the profit made will go back to funding start-ups, Africaneurs events and projects. How have you challenged yourself in the years since the start of your business? In the past year till date, I have challenged myself by creating time from my busy work and school schedule in other to equip myself. I attended business related conferences, seminars and events. I was at the Harvard Business conference, Columbia conference and many more skill building events. At these conferences, I learned new business skills and equipped myself for the work ahead of me. It is always good to learn from Moguls. What kind of support is necessary for startup entrepreneurs? For startups to be successful, they need support from family, friends, and the government. They need mentorship, funding, skill building and all the support they can get from the community at large. [bctt tweet=”A good team of investors can take an organization to the next level of success – Kalaria Ejindu” username=”SheLeadsAfrica”] What kind of investors do you need for your business and how do you tend to attract them? A good team of investors can take our organization to the next level of success. At this time, we need angel investors, personal investors, and event sponsors. At Africaneurs, we exude confidence in the value and impact of our programs in hopes that we can attract investors. How do you connect to your target startup and how easily do you reach out to African based start-up entrepreneurs from the diaspora? Through our engaging online content, we are able to connect with thousands of African-based startups. We have also partnered with some organizations such as the Xperience Media Online and Abiriba Exhibition Fair to host events in Nigeria. We are planning another pan-African event in Nigeria this year and will keep all our followers in the loop. [bctt tweet=” Our mission to for the world to see how beautiful, creative and great Africans are” username=”SheLeadsAfrica”] What support system and tools have helped you in the course of running Africaneurs? I consider myself very blessed with a community of supporters. Just to name a few, I have my family, my friends -the founders of Dashiki Pride and the founder of Kajai Media. They have been very supportive of me and my entrepreneurial journey. In terms of tools/resources that have helped me, I always fall back to books about entrepreneurship for example “The Power of Broke” by Draymond John and online contents from websites such as She Leads Africa. What global concepts have greatly influenced your business strategy? The concept “Africa to the world” has a great influence in my business strategy. At Africaneurs, we showcase the greatness embedded in Africa through our online contents, and Pan-African events. Our mission to for the world to see how beautiful, creative and great Africans are. [bctt tweet=”Follow your passion and surround yourself with positive and smart people” username=”SheLeadsAfrica”] Tell us your one business mantra. One mantra that helped my start my business and keep my business sailing is “Follow your passion and surround yourself with positive and smart people” If you’d like to share your story with She Leads Africa, let us know more about you and your story here. 

Aileen Hlongoane: I didn’t envision that our organisation would have such a great impact on the country

[bctt tweet=”The lack of sanitary pads is a human rights issue. It infringes on the right to dignity, education, health & privacy” via=”no”] Founder and president of Pledge a Pad SA, 28-year-old Aileen Hlongoane was born in Kwa-Ndebele in the Mpumalanga province of South Africa. Upon completing her high school with a distinction, Aileen enrolled for an LLB degree at the University of Pretoria. It was whilst volunteering at the institution’s Centre of Sexualities, Aids, and Gender that she discovered that young girls from underprivileged communities are forced to miss 3–4 days of school every month because they do not have access to sanitary pads.  Aileen then established Pledge a Pad SA, a non-profit organisation that aims to educate young girls from lower income households about menstrual and reproductive health as well as provide them with sanitary towels in a bid to lower the high school- absenteeism rate of these young girls. SLA contributor Kutlwano Mokgojwa catches up with the 2015 Mail & Guardian top 200 young South Africans about challenging social myths and taboos surrounding menstruation, appealing to the Constitutional court to have provincial governments provide free sanitary pads to schoolgirls and increasing the access to sanitary pads across the country. [bctt tweet=”I figured that when faced with a decision between bread and sanitary pads, they’d always choose the former” via=”no”] Prior to Pledge a Pad SA, there were virtually no organisations founded for the sole purpose of affording schoolgirls from lower LSM communities to attend school during their periods. What triggered you to change that in South Africa? My tenure as a volunteer at the Centre for the Study of AIDS was my springboard. Whilst I was pursuing my LLB degree, I volunteered at the Centre for the Study of AIDS, at the University of Pretoria. We visited many orphanages and like places of safety, which houses many girls, yet have very little resources. I figured that when faced with a decision between bread and sanitary pads, they would always choose the former. Therefore, that “time of the month” would be a nightmare to the affected girls. The subject of menstruation is still very much a taboo what impediments, if any, did that cause for your organisation? Requesting donations from males and older women was difficult and sometimes impossible. Men think this is something that only women should talk about. The elder women feel disrespected when a young woman or a man speaks to them about anything that has to do with the menstrual cycle. [bctt tweet=”Requesting donations from males and older women was difficult and sometimes impossible” username=”SheLeadsAfrica”] Since the establishment of your organisation, other Non-Profit Organisations dealing with the same issue have been established. As of this year, the KwaZulu-Natal provincial government has started an initiative to supply schoolgirls from lower LSM schools with sanitary pads. Did you envision that your organisation would have such an impact? Why do you think the issue wasn’t tackled earlier? I really did not envision that our organisation would have such a great impact on the country. Not enough awareness was created on this issue and many people needed to be educated on the plight of young women and girls who cannot afford sanitary pads. The lack of sanitary pads is a human rights issue and it infringes on the right to dignity, education, health and privacy. Therefore there exist constitutional grounds to bring an application at the Constitutional Court to compel other Provincial Governments to provide free sanitary pads. There have been several petitions to have the South African government levy the tax on sanitary pads and tampons. What is your view on that? As Pledge a Pad, our main concern is the access to sanitary pad, therefore we support initiatives that will increase access to sanitary pads. You started the organisation whilst still studying, what effect did it have on what you initially wanted to do after school? How has running such an organisation affected your worldview and what has been the most gratifying experience you have had since the establishment of Pledge a Pad? I lost the interest in studying towards my LLB degree and I wanted to run Pledge a Pad full time and turn it into my career. I realised that the reasons we judge and discriminate against each other as people stems from ignorance and lack of education. Women suffer much prejudice just by virtue of being women; unless the status quo is dealt with, women will always lag behind compared to their male counterparts. What would you say is a skill that is essential in running a Non-Profit Organisation? A combination of business skills and care for people. [bctt tweet=”You need a combination of business schools and care for people to run a non-profit @Aileenhlongoane” via=”no”] What is the way forward for Pledge a Pad? Expand our operations and engage more state holders. Continue to advocate for women’s rights. What tasty food do you think would be disgusting over rice? Cake If you’d like to share your story with She Leads Africa, let us know more about you and your story here. 

Divorce, a must for every entrepreneur

Divorce Just Ahead Sign Green highway sign with words Divorce Just Ahead with stormy sky background

[bctt tweet=”Divorcing your business from your personal life is a must for every entrepreneur” username=”SheLeadsAfrica”] A business is often registered and largely seen as a separate legal entity from the owner; however, this divorce does not really take effect between these two lovers as both can’t just resist the temptation of mingling together. This is a major reason why most SMEs fail. Business owners most of the time tend to muddle up the operations of their business with their personal life; and where there is no line drawn between the two, the business will be unable to review her growth independently. Even if you use a home-office, you should be able to demarcate between your home and business expenses. Concentrate on using just an area of the house and keep all home affairs out of this area. This is what the divorce is about. It is that bad!!! When you start out in business, as an entrepreneur, it is normal that you have to perform multiple roles. At the same time you need to be the management, director and shareholder. This multi-role, maybe even multi-personality, can become ingrained in a way of working which leads to problems when the company expands and involves others in the operation of the business. [bctt tweet=”Every entrepreneur must put machinery in place to separate the personal from business” username=”SheLeadsAfrica”] Drawing the line between your personality and your business Even though it is a hard discipline, every entrepreneur must put machinery in place to make this divorce come to effect. So, my advice if you really want the break up to be permanent; Maintain separate accounts for your business (in the business’ name, not yours) and personal transactions Employ a knowledgeable and skilled accountant Have a small business version accounting software Keep sound accounting records Periodically get help from a professional financial advisor Discipline yourself not to borrow from the business. Avoid borrowing from the business as much as possible. It is easier saying: “I’ll pay back when I have the money” than doing it. Better to take a loan from the business (there must be a standard loan application procedure in place) and pay back using the established system. Pay yourself a marketable salary. It is very important for the business owner to pay herself a marketable salary. Don’t pay yourself so high above the salary level just because your business is doing well: save for the rainy days. Paying below the market level is not also recommended. This can negatively impact your family life and sustaining may become a problem. In short, what will you pay somebody who replaces you? Pay yourself that amount. Why you need a solid financial system One of the most important steps that will aid you in measuring the growth of your business is setting up a solid finance system. One that is not only fashioned for your business model but that helps ‘think tax ahead’ and measure growth effectively. Setting up that system does not require ‘money’, proper advisory is only needed. Accounting systems have been set up using Excel and as the business grows, it moves to simple ERPs. A finance system review is a necessity for businesses already running who can’t evaluate their businesses effectively, or are in various tax mess. The role of audit in a business cannot be over-emphasized. If the business was set up for profit making, then the tax authority will want to have its share. Thus, having good and accurate records saves you from digging through scattered records of receipts of personal and business expenses when it is time for tax audit. This will also help avoid “tax headaches.” Maintain supporting documents to serve as proof of separation as this is essential if you want to stay on the “right side of the law.” It may be difficult making this separation at the beginning but as time goes by, with determination and dedication, it will get easier and more efficient.