The hustle is real. Becoming a fitness entrepreneur may be one of the hardest career choices a person can make because of the required level of patience and discipline accorded to success in the fitness industry. People often overlook the journey of a fitness entrepreneur owing to the fact that they are not privy to the behind-the-scenes footage in their lives.
Most fitness entrepreneurs start out juggling their passion with another job in order to fund their lifestyle, gain experience and get professional certification. Here are eight considerations that are often overlooked in a fitness entrepreneur’s journey to career growth and stability:
1. Food and supplement expenses
A small fortune may be spent on food depending on fitness goals; weight loss, muscle gain or maintenance. Protein requirements vary per person depending on their body mass index and daily activity levels, so buying protein and multivitamins may be a major consideration.
Sometimes eating a balanced diet may dig a hole in your pocket but the results are totally worth it.
2. Blood, sweat, and tears
In order to stay relevant, you literally have to keep training. This could involve coming up with different challenges, hitting personal targets and diversifying your fitness regime to stay on top of your game.
A serious fitness entrepreneur trains at least five times a week and rests on other days.
3. Getting that perfect shot
It’s time to get into amateur modelling via social media. People have to see to believe that you are capable of transforming fitness goals into a physical reality. Sharing clear photos taken from a good camera is absolutely necessary to showcase your physique to a target audience of potential clients.
Early in one’s journey, a good camera phone may suffice but if you choose to engage your clients and audience through workout videos and short inspirational clips then investing in a professional camera will be worthwhile.Building an army of loyal clients may take some time but requires consistent effort Click To Tweet
4. Client loyalty
Building an army of loyal clients may take some time but requires a show of consistent efforts on your part. Following through with a plan and holding yourself accountable for every bit of information shared on social media will build trust in potential clients and reinforce working relationships with existing clients.
Let’s face it, you have to lead by example; don’t expect your clients to be thrilled at their chicken salad dinner when you are actively sharing photos of Italian thin crust pepperoni pizza topped with extra cheese and a glass of South African wine.
Becoming a sponsored athlete or fitness professional may not only be for the ‘elite’. You just need to position yourself to attract brands through social media and official websites. The companies that approach fitness professionals may not be in the fitness industry as they may be looking for an unexpected beauty icon or someone to drive their sales traffic.
Although it takes a while to get to this stage, doing what you love for photoshoots, working holidays and press briefings will give you a financial boost and expose you to greater opportunities.
6. Becoming a thought leader
Want to become the next Lita Lewis? Growing in your area of fitness expertise will allow you develop ideologies on a certain type of fitness goal or exercise. Trying and testing what worked for you in your fitness journey will spark peoples’ interest and increase your following.
This can be reinforced by testing your ideologies on yourself and a focus group to build credibility.Maintaining relevance in the fitness industry can be likened to a product life cycle Click To Tweet
Sports, physique or athletic competitions are great ways to advertise your personal brand, challenge your physical capabilities while escalating your career to a different level of professionalism.
Placing in a competition usually attracts endorsements from supplement and fitness apparel brands which may be in the form of money or free products in exchange for regular promotion and modelling.
8. Guest appearances
Making a name for yourself in the fitness industry requires you to actively network at fitness festivals and other related events. Popular fitness entrepreneurs may often have the chance to speak at health and wellness workshops or lead a corporate wellness event.
These appearances will ensure that your face becomes familiar to fitness enthusiasts and people that are just beginning their journey.
Maintaining relevance in the fitness industry can be likened to a product life cycle: a fitness entrepreneur will get to a stage that requires innovation to maintain steady growth. This phase is mentally and physically tasking but the benefits accrued are insurmountable.
Apart from growing in discipline and perfecting your time management skills, you get to be in the best shape of your life while turning your passion into profit! This career path may not be suitable for introverts or socially awkward people unless they are willing to grow in their confidence and interpersonal skills. Are you ready to step outside your comfort zone and embark on this journey?