Anyiko Owoko: It starts with you
[bctt tweet=”Anyiko Owoko is a writer and PR maven who has worked with many Kenyan & African stars” username=”SheLeadsAfrica”] A celebrity publicist, a Public Relations maven, journalist, blogger and all round music and entertainment aficionado -Anyiko Owoko is the perfect definition of more than a triple threat. The young connoisseur is the publicist to award winning East African music group; Sauti Sol. Starting out as their friend and assistant, Anyiko has risen to media success thanks to her work with the boy band. Anyiko also works with many other talented artists on the continent and beyond who have seen her prowess as an influential communicator and brand strategist. Now she intends to expand her growing PR company –Anyiko PR and let SLA contributor, Diana Odero in on her journey to where she is now and why she is fuelled by creative people. You have the incredible role of being Sauti Sol’s publicist. How did this come about? I have always been their friend to begin with. I was initially friends with Chimano in particular, who I met in 2006 at Alliance Francaise where I was studying French. Funny thing is, we weren’t even in the same class so I don’t really recall how we became friends. Chimano would always tell me about his friends and him singing in high school and now that they were done, they were thinking of starting a music group. He wanted my opinion on that. So I sort of became their advisor from back in the day and I encouraged them to take on the music group idea. Chimano and I joined the choir at Alliance and we really liked it but Chimano felt that he needed his friend (from high school) to join in as well. We both convinced the choirmaster to allow his friend -Bien Baraza to join, even though non-students weren’t allowed in the choir. Later on Savara and Polycarp, Chimano’s other friends were brought in and they were a full singing group in a choir. After we completed the French program, we enrolled into University and surprisingly Chimano and I ended up in the same school, in the same course and in the same class. That’s really how it all started and as for me, I’ve always loved writing and communicating. As a friend, that was a great quality I had that was able to help them get their group off the ground. I have been their road manager, an assistant, I got them onto social media and after several years, they realized that I was the main person doing their publicity. I knew they would become big stars from way back in the day and so I did all I could to secure their brand and maintain their presence in the music industry. They of course now have a bigger team; I even have my own assistant as well, so at least we have a lot more help than we did when it was just the boys and I. Did you always want to get into the public relations field? No, I never saw myself doing this kind of work. PR kind of just found me because of the work I was doing with Sauti Sol. My plan had always been to get into writing and become a journalist. PR is part of communications so it still lies in my preferred field but I guess you can say I ended up specializing in it. [bctt tweet=”Anyiko Owoko: PR kind of found me because of the work I was doing with Sauti Sol” username=”SheLeadsAfrica”] I wanted to do broadcast journalism, which I have been doing actually; I’ve been working in TV for the past seven years. I still write though, I write for DStv, for the Daily Nation, I run my own blog and I also write for the Coke Studio website. So I’m still doing what I always wanted to do and I’m grateful to have found something else that I can do that contributes to the industry. How did you know that it was time to leave the employee life and become your own boss? I recently stopped working in TV this past September because I wanted something new and more challenging and needed a break from my broadcast career. About three years ago, I started feeling this way, I always wanted to leave but it was a bitter-sweet decision to make as that was my first official paying job. I was still in college when I got that job and for a journalism student, landing a job hosting an entertainment show in a national network was and still is quite a big deal. It was a really great show with great content that you don’t get much of nowadays in Kenya. I knew I wanted to leave when I realized I wasn’t learning anything new. People would come on the show and I would train them on hosting, reporting, scriptwriting etc. and no one was teaching me anything new. The producer of the show who discovered me had already left the network and I was now answering to his juniors even though I had more creative experience than they did. In addition, things were really changing fast in the world of media, including social media . The show was stagnant and I started interviewing the same artists all over again due to lack of content so it was getting too monotonous for me. [bctt tweet=”I knew I wanted to leave my job when I realized I wasn’t learning anything new – Anyiko Owoko” username=”SheLeadsAfrica”] Now I have my own column in Yummy Magazine where I interview all kinds of celebrities discussing food and lifestyle, which is something I never thought I would do. I started my own company and all this has been the breathe of fresh air that I really needed. As a celebrity publicist now, can you tell us which artist has been the most pleasant to work with and which interview has been the
Vuyi Zondi: How I turned my natural beauty hobby into a thriving business
[bctt tweet=”Management consultant Vuyi Zondi started making skincare elixirs for herself and close friends” username=”SheLeadsAfrica”] Vuyi Zondi is a Management Consultant by profession with experience in strategy consulting to optimize business performance. She is also Founder of Corium Naturals. The spark for her to venture into the natural beauty space started as a hobby, where Corium Naturals was born, an area in which she had an organic interest in. Vuyi had started making skincare elixirs for herself and close friends as a past time. She received good feedback, which encouraged her to start offering these products for money. Vuyi spent a considerable amount of time researching natural skincare and traditional skincare practices of African and Indian people. This is how Corium was born. Vuyi shares with SLA contributor, Anelisa Kasper, her journey in starting Corium Naturals. What was the spark that lead you down the natural beauty industry to start Corium Naturals? Organic interest in beauty and personal care and a generally experimental nature. I love all things relating to personal beauty and the interest was born of that. Are you highly involved in the making of your skincare products? Was it fairly easy to learn the skill? What have been the benefits and challenges of making the products yourself (if you still make them yourself)? Yes I am. I have partners who supply the raw materials and whose guidance we rely on, and who have “trained” us in some areas, such as the new addition of ECOCERT certified preservatives. The products are largely hand crafted and only the black soap is received already fully made from our partner in Ghana. The products are not complex to make. The challenge that we have faced with hand crafted cosmetics is batching; you have to get the measurements and batching identical so that the end user satisfaction is uniform. When we experience a bad batch, it results to wastage therefore we take the utmost pride in making sure that the products are of the best quality achievable. How do you ensure that your products are safe for your customers to use? Our partners provide Certificate of Analysis of the raw inputs and testing dates, as well as expiry dates. Our partners carry SOIL, ECOCERT, FDA and BCS Oeko-Garantie certification and registration. They have the labs and resources which test everything and declare it safe for cosmetic use. This is a highly important part of the business. The shea butter and African black soap are received from Ghana and our supplier is part of the Global Shea Alliance and adheres to Fair Trade principles. You started Corium Naturals while having a full-time profession, how has the journey been from when you started your own business and to where it is now? Has the corporate/start-up balance been smooth? I would still say that I have not perfected the balance and I probably will never feel that it is perfect. However, it works for me –as a professional and business owner. My profession is to assist businesses optimize their performance and to solve business problems. Entrepreneurship is also defined as solving a problem for the consumer. In my head, I see the two easily complementing each other. It isn’t smooth at all times, but what I learn from one, I can transfer to the other. It is a tough journey, and I am not sleeping enough. However, the journey is rewarding. [bctt tweet=”Vuyi Zondi: What I learn from my corporate job, I can transfer to my start-up” username=”SheLeadsAfrica”] Where do you see Corium Naturals in the next year, or two years? How do you plan to grow it? I would like to see Corium listed in more stores –we have just entered our first listing at Plush Luxury Concept Store in Braamfontein. I want Corium products to be ECOCERT certified in their formal form, rather than the certification of the separate input ingredients. Maintaining the fast growth of Corium Naturals is a great achievement, what keeps you going to ensure that it becomes an empire and who are your biggest cheerleaders that motivate you to keep going? The fast growth of Corium has taken myself and the team by surprise. It has been exponential. That puts us under pressure because we have to perform to that standard and keep the magic formula. What we have done really well is our marketing strategy, especially on digital platforms. What keeps me going is my strong hunger for achievement and my own private ambitions. I also have a great network of friends and supportive family. They are so supportive. [bctt tweet=”What keeps Vuyi Zondi going is her strong hunger for achievement” username=”SheLeadsAfrica”] What advice would you give to women looking to venture into the natural beauty space? Do your research, read up from credible sources. Reach out to the suppliers of raw materials because they have a wealth of knowledge and guidance. Become a sponge, always soaking in new knowledge and new learnings. Do your market research and find out what the market wants. Corium has grown from the online shop, to being stocked at a physical store in Johannesburg. Please tell us where SLA readers can get hold of your products, the different kinds of products you stock and where the physical store can be found. We have soap, cleansers, serums, facial masks, and body butters. All of these are available on our online store, and our best sellers are found at Plush Luxury Concept Store, 38 Melle Street in Braamfontein, Johannesburg. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Why your ‘I Can’ is more important than your IQ
[bctt tweet=”You can have a high IQ and EQ but still fail to create tangible results without this skill” username=”SheLeadsAfrica”] In the journey of entrepreneurship, it’s important that you walk with three necessary companions. They are your Intelligence Quotient (IQ), Emotional Intelligence Quotient (EQ), and the skill of I Can. IQ, which is a measure of intelligence, will tell you how to navigate this interesting but challenging journey. EQ, which deals with the understanding of our feelings and those of others, will make your journey less challenging. It will make your business that ‘person’ whom people are endeared to and are willing to be with no matter what. But you can have a high level of Intelligence as well as Emotional Intelligence Quotient and still find it difficult to turn your business ideas into tangible results. And this happens when you don’t have the skill of I Can. We call it a skill but I Can is a strong inner feeling that you can make anything possible. In running a successful business or building an enviable career, you can only go as far as your inner voice takes you. In fact, you can have an average level of intelligence but with the skill of I Can, you can go on to become a successful entrepreneur. How is this possible? For a very long time, many of us have been made to wrongly believe that having only business knowledge, skills and intelligence can make us become successful entrepreneurs. This article is about getting things right. Entrepreneurs don’t have two heads Entrepreneurs are often portrayed as distinctive individuals who are set apart from the rest of humanity. Not true. As long as you can employ the use of I Can to turn that good idea which you are passionate about into an enterprise, you can become a successful entrepreneur. Entrepreneurship goes hand in hand with failure and risk taking. You cannot hope to run a successful commercial enterprise without failing. In fact, the more you fail the better you become. Each time you fail, you have to pick yourself up. You need more than just intelligence to pick yourself up, you have to turn to the inner strength that you possess —and that’s your I Can. To challenge the status quo with your idea, to change the narrative of the market you’re willing to transform, you must take risk. In reality, the more risk you take as an entrepreneur, the more successful you’re likely to be. [bctt tweet=”Entrepreneurs aren’t distinctive individuals, to run a successful enterprise expect to fail” username=”SheLeadsAfrica”] Without self-confidence, you’re going nowhere When you have self-confidence, things begin to take shape. To rise each time you fail, to take risk in order to transform your dreams into tangible products and services, you have to have self-confidence. Making the choice of becoming an entrepreneur, as challenging as it is, is an opportunity of a lifetime to make a huge difference. It means you now have the chance of building a great legacy. You’re telling the world that your potential is not a waste. Each time you remind yourself of all these, your self-confidence jumps to a new level. Until you develop the skill of I Can and constantly say to yourself with a strong conviction that you can do it, your self-confidence might be just disappear. [bctt tweet=”Running on the conviction that you can succeed as an entrepreneur will take you nowhere” username=”SheLeadsAfrica”] Keep your eyes fixed on the ball To be successful at running a business or social enterprise, you have to be focused. Know what you want and where you’re going; set your eyes on the goal. No one understands your business goals more than you, so keep moving in the direction of your set goals. When you take a risk and probably fail, your self-confidence tends to wane. So you have to go back to the drawing board, dwelling on your ultimate goals, saying directly to your challenges that of course I Can. In the face of challenges, which are inevitable if you would become a successful entrepreneur anyway, your intelligence crumbles, your self-confidence is shaken to its foundation; however, holding on to the belief that you can still turn your dreams into tangible results is the only way to go. Nonetheless, having the inner strength and conviction that you can succeed as an entrepreneur will take you nowhere. Turning this conviction into a habit that is used on a daily basis will no doubt take you somewhere. And that’s what the skill of I Can is all about. Your I Can will help you break barriers The journey of entrepreneurship is a tough and long one, no doubt. But having the requisite skills, knowledge and intelligence can make it easy and short. However, having the skill of I Can will make it even easier and shorter. Downplaying the hype about entrepreneurship, building your self-confidence, and of course having focus can help you build the all important skill of I Can. And with it, you can go on to break barriers and build that business or career of your dreams.
Enny Ethnic: All our products are manufactured in Zimbabwe
[bctt tweet=”Being your own boss means you have to continuously work @EnnyEthnic1″ username=”SheLeadsAfrica”] Enny Ethnic is an ethnic fashion online shop run by two sisters from Zimbabwe, Mercy and Matipa Nyamangwanda. They are currently based in the US and their online shop provides unique, stylish and hard to forget pieces for and inspired by every woman. Their target ranges from the ethnic-centric type, to the urban chic, modern classic, vintage-chic to trendy. Named after their mother, Enny Ethnic’s prints can be purchased online and are currently shipped to Australia and the UK with hopes to expand to other African countries. Where and how was Enny Ethnic formed? We started in 2014 by making clutch purses from the fabrics we collected everytime we travelled home. The clothing line started a bit later towards the end of December 2015 after we noticed the amount of attention we got when we rocked our print. We now make clothes, earrings, bags and scarves. [bctt tweet=”Travelling kicks in our creative process we are proudly African & Zimbabwean – @EnnyEthnic1″ username=”SheLeadsAfrica”] Tell me about the inspiration behind your design and the process of creation? Travelling kicks in our creative process, we are inspired by everything and the different cultures we see. We go through our creative life as a blank page hence we are able to write on it. We keep an open mind when we do what we do. Also, we are proudly African first and more importantly, Zimbabwean and we are always thinking of how we can represent the African woman. We work with women from Zimbabwe who put the pieces together for us -they are part of the process. We create a sample and they sew, and they have great work ethic too. Because we come home often, it makes the process easier and having people who understand our language is a great creative bonus. It’s really important that we do it in Zimbabwe, not only is it our motherland but it gives us some time to spend with family. What makes you different from other African print labels? We are very modern, and our pieces alternate between modern and traditional. Our line is huge and as we also create beach and office wear. At Enny Ethnic, we fit multiple lifestyles and most of our pieces are one track. You recently showcased at the San Francisco fashion week. Tell us a bit about that? We got an email from the organizer telling us that he wanted us to showcase our line and we were terrified. Enny Ethnic was only in its eight month. We were part of the emerging designers at the week, and we learnt a lot and managed to pull through perfectly well. Showcasing at the San Francisco fashion week really put pressure on us as we had to fly out home in September for two days. Fitting was the following week and a couple of weeks later was fashion week. The models were picked by fashion week so we had Asian and Russian models. We were not sure how their skin colour would look on African print but it came out well. Our line was showcased first and more models were added to make them twelve in total. How has the market responded to your product? Most people have loved it and including white Americans, Asians -this brings so much diversity to the product. Because of this support, we had a pop up shop in New York from the 25th to the 30th of October 2016. This enabled people to come in and physically see the merchandise. There is always something about people seeing the product physically and we wanted to give Enny Ethnic’s clients this opportunity. What type of woman are your creations targeted for? Our creations are ageless and can fit into every lifestyle. So every woman can rock Enny Ethnic, the good thing is that you can either dress them up or down. [bctt tweet=”It means a lot to say our product is from Zimbabwe and to say we are Zimbabwean – @EnnyEthnic1″ username=”SheLeadsAfrica”] In the process of creating your business, what things did you have to do that you had not accounted for? Marketing. We did not think it was a big deal but, hello biggest surprise. Then, we had to sit down and think about the manufacturing. Where is it that we could get this manufactured? We did not want China, so we settled with Zimbabwe. This has huge cost implications as we buy the fabrics from Zimbabwe and get the things made at home as well. However, it is valuable to not just us but to our culture as well. It means a lot to say our product is from Zimbabwe and to say we are Zimbabwean. This gives people an opportunity to connect with our country. What can we look forward to from Enny Ethnic? Things have moved so much faster than we expected. We are really excited as we are already looking at our pastel spring collection. We are looking forward to bringing another show stopper to fashion week. It will be ready-to-wear pieces that people can snatch off the runway. We are also looking at creating a men’s line. Then, there are the physical shops, we want, to bring Enny Ethnic to our clientele in Washington DC and California. We know that by bringing in something physical, we get that connection with our customers. We are also looking forward to shipping our merchandise to African customers. How do you manage the business since you both have jobs? Coffee! Because being your own boss means you have to continuously work especially when you are still starting up. We are always working because the fashion industry is fast paced and it is sometimes mentally exhausting but there is also a certain renewed energy you have when you are doing something that you love. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
The struggles of being a stay-at-home mom
[bctt tweet=”A reluctant stay-at-home mom shares her experience and why she came up with an exit plan” username=”SheLeadsAfrica”] Any time you see a woman who tells you that her main job is to take care of her children 24/7, know that you just met a stay-at-home mom. The definition for this term is someone who stays at home all day to raise her children and manage her household, while her spouse gracefully assumes the position of a provider. This term has become a cliché in some countries —thousands of women proudly wear this badge in a show of their sacrificial parenthood. In many societies outside Nigeria, stay-at-home moms are often seen as good models of motherhood because it is not everyday you meet a woman so selfless and willing to let go of her financial independence. But the question remains; what does a stay-at-home mom do all day? Is cleaning and doing laundry a daily routine or is she watching ‘Zee World’ or ‘Telemundo’? In this part of the world, there is something so ordinary and basic about being a stay-at-home mom. Out of personal experience and data check, most stay-at-home moms in Nigeria take on this role out of frustration of not getting a job after childbirth or lack of zeal to further pursue career goals. It is, sometimes, very easy to give up trying but the consequence of this decision is a grave one. [bctt tweet=”Most stay-at-home moms in Nigeria take this role because they can’t find a job” username=”SheLeadsAfrica”] If by staying at home all day and writing occasionally qualify for being a stay-at-home mom then, I label myself a reluctant one. The state of not being able to be financially independent is one of the lowest that I found myself in. Nigeria happens to be a peculiar country where the depth of one’s pocket determines who the boss is. These days, it is not safe to solely depend on one’s spouse for everything —financial independence is a must for every woman regardless of marital status. Nigeria is a patriarchal space, where being a woman is enough trouble, talk less being a jobless mum. Loss of who I am There are three things that I lost in the period of being a stay-at-home mom. I lost myself, my voice and my bravado. As someone who has previously worked in several highly structured organizations, full time motherhood threw me off balance. Day after day, tiny pieces of my self-confidence began to ebb away as I helplessly watched other women excel in their careers be it as entrepreneurs or career women. Nothing robs us of our joy like the helplessness of not being able to determine one’s fate. I would feel inferior every time I heard the success stories of my colleagues. I began to look for excuses to stay indoors and revel in self-pity. Before I know it, I became a recluse instead of the strong, extrovert and go-getter I used to be. [bctt tweet=”I lost 3 things being a stay-at-home mom; myself, my voice and my bravado” username=”SheLeadsAfrica”] Being a full time mother opens a door of vulnerability; it reduces us to helpless creatures. I had a rude awakening of this in my second year of marriage when an in-law came around and subtly hinted at my ‘jobless condition’. He constantly tore at any suggestion I made during our family discussions. To him, I was just “an entity whose main job was to breastfeed a child”, as he put it then. The mere fact that I wasn’t bringing in any income was enough reason to shut me up. To him, I didn’t exist, likewise my thoughts, in his mind, I was just a human with mammary glands and a womb to frequently push out babies. One day, I decided that I had had enough, I began to outline ways to get out of this pathetic state. Have a time line It sure doesn’t matter what made me a stay-at-home mom, what is important is the time line for my exit. A frustrated stay-at-home mom, like me, definitely needed a detailed plan on how to put an end to the cycle of helplessness. Questions like these should be included in your time line: When do I pull the plug? How do I integrate myself into the chosen career or business? What are my new strengths? These questions will best guide you on the next step to take when considering an exit. Never stop learning Don’t ever be deluded into thinking that motherhood takes all your time and energy. There are millions of women who are beautifully juggling child rearing with careers; so even while you are stuck being a stay-at-home mom, compel yourself to take lots and lots of self-development courses. Nothing stops an online course or even a distance learning course. These courses will one day help to advance your career. I must confess that it is hard to get back into a career or a business after a hiatus, but it is doable. Since I decided to get back to the corporate world, I have constantly learnt how not to take NO for an answer —I don’t get fazed by the number of rejections, I just keep on pushing. Keep on dreaming This is one thing that kept me sane in my five year stay-at-home mom experience. I never for once stopped dreaming about who I would be in my chosen career. This vision kept me awake at night and gave me a clear perspective on how to attain my career goal. [bctt tweet=”Children need to see their mothers in places of strength and independence” username=”SheLeadsAfrica”] Never allow anything or anyone to rob you the power of dreaming big. I once read online about how children of career women excel in life compared to children raised by stay-at-home moms. Children need to see their mothers in places of strength and independence and let’s be honest, being a stay-at-home mom will never create that reality.
Ronelle Steenekamp: Be aware that everywhere can be a learning space
[bctt tweet=”Ronelle Steenekamp: I am just a woman who doesn’t over think & pursue what is in my heart” username=”SheLeadsAfrica”] Ronelle Steenekamp works in consulting and training but what keeps her motivated is not passion but her sons. As am a mother to two interesting and independent boys, Ronelle keeps motivated, inspired and challenged in many ways. The start-up RSA Consulting breaks boundaries in the workplace through transformation. They design learning programs for employees, advise organizations on learning and development projects and help companies to carry out more effective learning interventions. RSA Consulting also aims to support businesses in designing, delivering and evaluating learning. While building her start-up, Ronelle doesn’t joke with finding time for herself and being in her own space. Self-care is on the top of her list of priorities. With the boys, studies and a business Ronelle Steenekamp still manages to make time for friends and family. What learning techniques have you found are the best to maximise learning? The best learning techniques starts with the acknowledgement that you can learn from anyone, any time. We need to be aware that everywhere can be a learning space full of information, knowledge and lessons learnt. One does not only learn from experts. What are the mindsets that you believe need to be changed in organisations? Why? We need to change the mindset having your own business is incredibly hard and that it is for people more intelligent, more creative, more experienced etc. Yes, having your own business has it’s challenges, but so does working 9-5. If you have a challenge, you also have the solution. If we are going to believe it is so difficult and impossible —it is going to be just that. You might as well just enjoy the journey, bumps and all. [bctt tweet=”One does not only learn from experts – Ronelle Steenekamp” username=”SheLeadsAfrica”] You mentioned your sons motivate you. You’re also a divorced single mother, how have you managed to over the challenges of this? I remember making the decision to leave my great job that was comfortable and secure. Then I quickly started to doubt and told myself —Are you crazy?, you are a single mother, two boys, a bond and vehicle to pay. This was a good reason to rather stay in my job and not take the big risk into being an entrepreneur. My kids was a enough reason to stay in a secure job rather than take a risk, right? Wrong! They were the reason why I had to JUMP and pursue my dreams. The challenges I experienced are no different to anyone who takes a big leap of faith. However, I overcome them by knowing that if I have the challenge, I have the solution. Do you have a motto that keeps you through? My personal favourite motto is; Pray then slay. Before pursuing interests, goals and objectives, I pray. Thereafter I boldly pursue with positive energy and confidence; that’s the slaying part. [bctt tweet=”The motto that keeps Ronelle Steenekamp going is, pray then slay!” username=”SheLeadsAfrica”] Let’s talk about RSA Consulting, what plans have you got brewing for this business? I have plans to expand and have a greater presence nationally and also on the rest of the African continent. Collaborations are key drivers to achieving this! What can we expect from you and RSA Consulting in the next three years? In the next 3 years we want build a stronger foundation. It is important that we spend more time securing the base in order for the building blocks to stand when storms come. This can be done by focusing and maximising the strengths of the organisation. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Rajah Saparapa: Sawaree aims to bring people what they need
[bctt tweet=”Rajah Saparapa: Togo needed a platform where people can get packages from anywhere” username=”SheLeadsAfrica”] Rajah Saparapa is both a student and the CEO/founder of Sawaree. From Togo, Rajah lives in the US where she saw an opportunity in launching a business that could easily make people in Togo access goods and products from abroad. Rajah has always wanted to be a leader, especially in Africa. She is able to balance her studies and business as Sawaree is an online store, enabling her to work remotely. She was able to launch and run Sawaree using her own money that she saved up enough to invest. Now Rajah’s looking for new investment and opportunities to grow her brand. Take us through the first 6 months after launching Sawaree. The first 6 months were intense. I am going to be honest with you, it is still intense. After Sawaree was launched, we had no sale for a month and half. A friend volunteered some hours to help me with the online advertisement; we tried to maximize our social media ads on Facebook, Instagram and so on. Since it is a new venture in Togo, many people were skeptical about using our website; unless someone they know had given it a good review and could vouch that it is safe and reliable. It is all about trusting Sawaree and trusting us. I literally harassed my family members to talk about Sawaree and to order from Sawaree. I wanted them to share their experience not only with us but also their communities. [bctt tweet=”Sawaree is a new venture in Togo, many people were skeptical about using it – Rajah Saparapa” username=”SheLeadsAfrica”] Our first customer was a family member, then his friend ordered. It was exciting. However, Sawaree is still struggling to get its name out there, and to earn the trust of the Togolese diaspora. We listen to comments that people leave and try to bring them what they want and need. At first, Sawaree did not have a currency exchanger on the website. The prices were posted in US Dollars and some clients from Europe complained that it makes them feel like they were not our target audience so we installed a currency exchanger to facilitate prices our clients. We have also learned that our clients like sales and so we use sales to attract new clients. Feedback is very important to me, it is how I know that what we are doing right and what we can improve. As a CEO, it is very important to be open to criticism and make room for improvement. When I started Sawaree I knew it was not going to be easy. I have learned how to work twice as hard and to manage my frustration by tackling issues head on. Why was it important to have a platform that allows the Togolese diaspora to deliver groceries to their family in Togo? I always heard stories in the Togolese communities here in the USA or in Europe about an individual sending money back home. This was money to be used to buy groceries, but the money ended up being used in another way. This is a problem not only among the Togolese diaspora but others too. When my best friend from Cameroon told me about a platform like Sawaree that was available in her country, I thought to myself that Togo needed something like that. Something to make it easier on its diaspora, something convenient where people will not need to get out of their home and drive to a store to send money. A platform where family members back home in Togo will be receive packages without having to make any effort. Most of the platforms that are available in other countries do not guarantee delivery. The customers have to usually come and pick up their packages in the store but with Sawaree, we do delivery. How do you manage to keep your promise of delivery within 24 hours from anywhere in the world? The idea of having something delivered to your home is a new concept in Togo. After doing my research, I found that there isn’t any other store that does delivery in Togo. That is what makes Sawaree different, we literally come to you. As stated on the website, all orders that are made before 6PM are delivered the next day, within 24 hours. We have a partnership with our providers that we send orders to as soon as we get them; our provides have it ready for us for pick up and we deliver. The delivery process involves a lot of phone calling. In Togo, knowing or having a physical address number and street name is a hassle so Sawaree does it the old fashion way. We call the recipient of the package and ask him to identify to us where he or she lives. It has been a challenge but after we have a client order to the same home twice, it is much easier for the delivery man to know where he is going. I am proud myself in knowing that Sawaree has never missed its delivery window. [bctt tweet=”Rajah Saparapa: Sawaree promises global delivery within 24 hours and it has never missed” username=”SheLeadsAfrica”] Is there a story behind the name “Sawaree”? I was figuring out name for the company with my mother and my sister and it took days. Any name I came up with was already taken, then I thought, why name it in French or English? I decided to name it in Tchokossi which is a dialect in the North of Togo, where I come from. I speak Tchokossi and it is part of me, so I thought it was good to go back to the root. Then Sawaree came to me, it means “patience”. I knew that the journey for building and establishing Sawaree was not going to be an easy road. I wanted to remind myself that any time I read up Sawaree,
Lauren Jacobs: Forget perfection, embrace what you have to give
[bctt tweet=”Published author, ordained minister and gender equality activist Lauren Jacobs inspires us” username=”SheLeadsAfrica”] Lauren Jacobs identifies herself as a woman, a sister, daughter, wife, leader and child of God. These markets combine in her passion which lies in empowering women to see their lives as full of possibilities and as a landscape for dreams. Lauren is an activist committed to speaking about issues such as domestic violence in faith communities. She is also a story teller, researcher, author, journalist and an ordained minister in full time ministry with her husband. How do you define storyteller? When I close my eyes, and picture a storyteller, I am immediately transformed out in to the African landscape. A circle of men and women gather around the blazing fire and the storyteller completes the circle, up on her feet. She tells the stories of generations passed, the ones entrusted to her to hand down. She tells the stories that encourage, that teach, that rhyme and that are complex in its riddles and songs. In many different cultures and tribes, the storyteller is essential to the survival of the community. Many different cultural and religious groups rely on oral storytelling to stay unified and connected to the past. For me personally, I love telling stories that are factual, historical fiction, poems that reflect truth or true life stories that teach us about ourselves and those around me. To be a storyteller for me, means that I am telling the stories that can change mindsets and set us free, and keep us connected to the hidden stories of the past that carry deep meaning for our present wanderings. [bctt tweet=”To be a storyteller means telling the stories that can change mindsets – Lauren Jacobs ” username=”SheLeadsAfrica”] What do you think makes a good storyteller? I think different people would answer this question differently, depending on what they are looking for in a story. For me, I love stories that teach me something. I gravitate towards storytellers that make me feel something, with their language, their wording and even their silences. The kind of storyteller that draws me in and I am lost, coming out of the story as though I had encountered a little slice of heaven on this side of earth. That’s a good storyteller! What led you to embark on this path of standing up for justice again gender violence in faith communities? I saw abuse in my family growing up and I saw it around me as a child. In the lives of friends, at school and in the lives of family members. Gender-based violence with its injustice must have sat deeply inside of me. When I was just 14 years old, I told my mom that one day I wanted to build a safe house for abused women and children. As I grew older I met survivors of abuse and when I enrolled at university, I started a B.A degree in English and Psychology. I went on to do my master’s degree in counselling and I specialized in Gender–based violence in South Africa. For me, I feel that our faith communities should be places of refuge and safety, but in essence they are often the opposite. Religious leaders do not know how to overcome abuse or how to empower victims. I have it in my heart to help them, to empower them to be vessels of healing and hope, instead of vessels of secondary trauma and victimization. I believe this is part of my God design, the way He made me, to pursue justice and stand up against violence. [bctt tweet=”I never saw myself as a minister, I wanted to be a psychologist & researcher – Lauren Jacobs” username=”SheLeadsAfrica”] Can you tell us about your journey to become an ordained minister? I never saw myself as a minister. When I met my husband, he was studying to be a pastor and was already knee deep in the work of pastoring at a community church. He always knew that was his calling, I just wanted to be a psychologist and a researcher, helping the community and aiding healing. The year before we were married however, we started up a ministry together, I wrote and did community work and he preached. I was happy to be in the background of the ministry, until God called me forward, which was a shock! Then, I knew I had to be ordained and take a more active role as a speaker and teacher, in the ministry. I was ordained in 2013 and am so thankful I was. Our ministry has a big outreach heart and we have been blessed to travel and minister. I have also been blessed to have more opportunities to help communities through my role as a religious leader. How can women discover their unique identities? Firstly, I always say go back to the innocence of your childhood dreams. What did you desire to do as a child? What was your innocent dream, before the world came and told you that money or position was important? Was it painting, dancing, writing, acting, directing others, helping, shelving books? Sometimes, a big part of your identity and your “sweet spot” can be found when you rediscover what you longed for as a child. What do you enjoy and what makes you unhappy, and weary? Some people love working in an environment buzzing with people, others love being solitary, that’s part of your unique design. Invest in a hobby, something that you can lose yourself in, take a course and discover a different part of yourself. Pray, there is no better way to discover who you were created to be, than by going back to the Creator. We each have an individual stamp on us, that only the Manufacturer can understand. To be fully alive, means we need redemption within, it’s the simplest way to discover the true you. [bctt tweet=”Your sweet spot can be found when you rediscover what you longed for as a
You lead Africa: Becoming a global leader from your community
[bctt tweet=”Use these 8 steps to start leading Africa from your community” username=”SheLeadsAfrica”] Being a global leader is not all about working in the United Nations or travelling the world over to proffer global solutions to all the world’s problems (although that also counts). Real global leaders are those that recognize the impact of their actions on their communities; that is why many #MotherlandMoguls and #BossLadies are beginning to lead Africa from their doorsteps. Whether it’s business, philanthropy, social activism, entertainment, technological innovation etc, you can begin to make global impact by taking active roles and actions in your community (aka your society, aka your neighbourhood, aka your district, aka your area, aka – you get the gist) because that’s where real change happens. So without further ado, here are a number of ways you could start leading Africa from where you are; 1. Practice core leadership values Whether its through integrity or service, practice core values in your career and in relation to your community. These values support your personal leadership skills and help you in deciding what you what to be known for as a leader. 2. Be a global citizen Be involved in your community in practical ways, this could be through volunteering amongst others. Asides from boosting your resume, you’ll be creating real global impact from your community. Volunteering doesn’t always have to be abroad (although that is fun when you have Oprah money and all), you first have to think about how you can help your own community thrive. 3. Networking Someone smart has said this before. Your network has an impact in your leadership success. Effective networking gives you access to information, valuable resources, referrals, knowledge, mentoring and a vast number of skills that would be helpful in advancing your community. Whether it’s professional or personal, networking provides you the opportunity to meet diverse people. There is always something you can learn from other #MotherlandMoguls around the world to sharpen your leadership edge. 4. Seize the day Find out about programmes, summer camps, and platforms that help you build your global leadership self. A number of them might include leadership camps, bridge programmes or professional boot camps. There are a host of activities that would help you along the path of taking effective actions and decisions in your community. 5. Be an entrepreneur If you are not solving a problem in your community, then you are the problem. It’s either Beyoncé or someone else. Every community has challenges and you should be doing something to bring about a solution to a challenge in your community. Think about what you can start doing to solve a problem you see in the society, that’s the power of your #BlackGirlMagic. [bctt tweet=”If you are not solving a problem in your community, then you are the problem” username=”SheLeadsAfrica”] 6. Develop yourself With the vast array of online classes/courses the internet provides, self-development is just a click away. Develop your brand, research, read, read, and read (not just Harlequin), finesse your leadership ability. Know that girls can be pretty and smart. 7. Have a global mindset Enhance your communication and interpersonal skills. Global leadership requires an understanding of various diverse views and perspectives. This can be gained from travelling abroad or reading widely. Stay abreast of international happenings around the world. This makes you very knowledgeable about other communities. It could also provide necessary information and policy which would help you in achieving your own set goals for your community. 8. Join She Leads Africa Besides being extraordinario, SLA would help you get to the next level of your career and finesse your global leadership mindset. From inspiring articles to amazing events to the Accelerator programme, SLA is becoming the number one destination for smart young and ambitious global women and you could become a part of our community. Start acting today and be at the forefront of rising global leaders, who says girls can’t have it all?
Abigail Arunga: Freelance writing is sustainable, everyone needs writers
[bctt tweet=”Abigail Arunga quit her job for more sleep and less money as a freelance writer” username=”SheLeadsAfrica”] Abigail Arunga used to be the Digital Editor for Zuqka.com before she subscribed to the ideal of happiness at work and quit her job for more sleep and less money. Before that and other subsequent mutinies, she worked as a contributor for several local Kenyan magazines such as Home and Living East Africa, DRUM and Saturday Magazine (Nation). Now, Abigail is a 28-year-old (yeah, she can’t believe it either) writer, blogger, scriptwriter and committed lover of sleep. She is the author of Akello and a side of raunch, both (only slightly) sensual poetry collections, is trying to avoid questions about when the next volume is coming. Abigail was also a scriptwriter for the award-winning soap opera “Lies that Bind” and continues to write for TV with shows such as “How to Find A Husband” and “Majaribu”. She began her writing career as an intern for Storymoja Publishers and is a 2011 honours graduate of USIU (don’t forget that. She thinks it is very important, mostly because she was surprised). Oh, and duh, she’s a feminist –who isn’t? Here, Abigail shares her expert advice on surviving the struggle of being a freelance writer. Did you always set out to be a freelance writer? That was not the plan! Employment was kind of the plan. Until I got employed and realized I was not only a terrible employee, but I also hated having to be employed. Not because of the sweet salary, but because I hated having to answer to something outside of myself —no matter how nice that something was to me. Small decisions, by the way, like not being able to stay home on my period, or having to ask to not come to work? It felt like a cage. What’s a typical day like for you? Wake up at about 10 or 11 am, noon or 1 pm if I have been working past 3 am. I will get up, work on my social media for about an hour or two, then get up and have breakfast (brunch!), watch something, read something, probably leave the house —if not, I will start working. If I leave and come back, probably late, from whatever —an event I am covering, a film I am reviewing, whatever it is— then I will start working when I get home. If I have eaten out, I’ll start immediately —if not, I’ll cook. Then TV, then sleep. The only thing that is constant though, in that list, is what time I wake up, hehe. [bctt tweet=”To be a successful freelance writer you have to be willing to do the work required” username=”SheLeadsAfrica”] What will you say to people who say one can’t make money as a freelance writer? I haven’t lived at home for five years, so that’s a lie. You just have to be willing to do the large amount of work required to sustain yourself and have a hard-line stance on when people pay you —because self-motivation and chasing cheques are probably the hardest parts. Can you talk about rates? How did you go about setting rates for your work? Rates depend, for me, on who is buying. Every time. I have my constant contracts that I have been working for about four years —those don’t change much. Friends shouldn’t get different rates, I know, but they do. Everyone else? My minimum is about 5 bob a word. Or I charge per piece of work —for example, per script, as opposed to the number of words. For my television scripts, I ask for about KES15000 per script. Which I am told is below industry rate…hmmm…new year, new rates? The reason why sometimes rates are so fluid with me is, honestly, sometimes, you are broke as hell and have to take what you get. Then you get on a little bit, and you’re like no, I deserve more! Which is all fine and dandy, until you hit a patch and you go back to cheap. Especially at the beginning of a freelance career. It can be very hard to not only know your worth but stick to your guns. I would say start with what you want and stick to what you want, without having to go back –and with a backup plan. Savings, or Mshwari, hehe. If your work is good, they will pay. If they don’t, you will get better, or pivot. You will do what you have to do. [bctt tweet=”Abigail Arunga: At the beginning of a freelance career, it can be very hard to know your worth” username=”SheLeadsAfrica”] Would you say freelance writing is a sustainable career choice? Of course. Especially if you are thinking out of the box. You do realize that everything needs writers? All businesses need stuff written. They need newsletters. Copy for brochures. Memos. Who writes this stuff? Articles. Magazines. Menus…everything. So sometimes they have in-house writers. Many don’t. Figure out what you want to write and write. Write hard. It is sustainable because everyone needs writers. What should anyone looking to become a freelance writer know before embarking on this path? Ask for half of the money before you do any work for anyone. People are not nice in this town —in this world. Don’t feel bad if the jobs take a while to get there —they’ll get there. Just keep going. You want to be a writer? Then write. Ready to share expert advice on your industry based on your experience? Tell us about it here.