ILHAN OMAR: From Refugee camp to US Congress
When I think of a Boss in 2020, I think of Ilhan Omar. Omar echoes Lupita Nyongo’s Oscar speech when she said “No matter where you come from your dreams are valid”. Ilhan Omar took this to heart as she began her campaign to the House of Representatives in the US Congress. She is now known as Representative Ilhan Omar of Minnesota, but her journey to Congress has been something of a dream. Omar is a Somali native, who was a refugee in Kenya before she relocated to the United States. She was recently elected to the US Congress in a historic fashion. She is the first East African (Somali) woman as well as the first of two Muslim women elected to the House. The US House of Representatives today is comprised of Boss Ladies who have worked their way to the top. Ilhan Omar’s story stands out because of her resilience and compassion as she introduces new bills on the US House floor. THE BEGINNING Ilhan Omar was born in Mogadishu, Somalia in October 1982. She grew up in Somalia until the civil war when she and her family were forced to flee the ongoing civil unrest. Omar spent four years living in extreme poverty at the Dadaab refugee camp in Garissa, Kenya. She and her family overcame obstacles and were able to relocate to the US after securing asylum in 1995. She was raised in the United States from the age of 12. Her upbringing in the United States sparked her interest in politics. Omar shares stories of her youth when she went to political meetings with her father and saw the lack of female leaders in the political sphere. She went on to study political science at North Dakota State University. Her studies of politics gave her the tools needed to embark on the journey to becoming a political pioneer in 2019. THE BUILD UP If you have been following Ilhan Omar’s story, you will quickly realize that she is an outspoken politician. Her journey to the US Congress is a buildup of courage in the face of opposition to anything that goes against the status quo. Omar’s political stance on many issues, especially immigration comes from her experience as an immigrant. She once said in an interview… “For me as an immigrant, who didn’t speak the language, when I had struggled as a kid, my dad would say: Once you are able to communicate with people, they are able to connect with you beyond your otherness…” Omar’s ability to connect with the fellow immigrant who may be struggling with their new environment struck me as a compassionate quality. She understands the immigration issues and can give a voice to the concerns of the immigrant population in the national conversations happening in the US Congress. BOSSING UP She was the Director of Policy Initiatives for the Women Organizing Women Network, based in Minnesota USA, where she was advocating for East African women to take initiative in civic and political leadership roles. According to the WOWN website, the purpose of the organization is to “Empower all women, particularly first and second-generation immigrants to become engaged citizens and community leaders regardless of political affiliation”. The WOW Network seeks to encourage Diaspora women to engage in civic conversations that bring light to the issues that immigrants face in the United States. From the role as director of this network, she was able to gain the confidence to launch her campaign for office in the United States Congress. The boss lady emerged as she fought hard to win a seat in the House of Representatives. She was elected to the US Congress in 2018 and re-elected in 2020 . If you’d like to see more content like this, please join our community. It’ll only take 2 seconds.
WANT TO BE A BETTER MANAGER? KEEP THESE 3 THINGS IN MIND
Being a boss babe leader and managing others is not easy. I remember when I was first starting off as a manager, and I had to make my first hires. I overthought everything. I did not want to hurt anyone’s feelings, but at the same time, I wanted to get the most out of the people I hired. Here are three basic statements I kept in mind when reflecting on my ability to engage and mobilize anyone working with me. They are useful to think about whether you manage one intern or twenty individuals. 1. Understand the goals and aspirations of each member of your team. I used to think that I had to approach each member of my team the same. I would provide them the same information and respond to them in similar ways, expecting the same output from each. It did not get me very far. Each person needs to be treated as an individual. Understanding how each member of your team ticks will help you get the most out of them. If you know how to acknowledge and recognize each member, you will know how best to motivate and communicate with them. With just a bit of work and understanding, you can get a lot more out of a team member, because you will be speaking their language. No two people are motivated the same way, so you cannot always expect the same result from different individuals. If you are an employee… Tell your manager what motivates you. Tell them what you want to get out of your experience working with them and how you prefer to be approached. If you are confused about your role or objectives, ask or show them what you think they should be. They might not always listen, but you can at least demonstrate how self-aware you are. Some managers will appreciate it. Those who don’t probably shouldn’t be managers. 2. Each member of your team knows what you expect, and where they are in terms of performance I was notorious and continued to have issues with communicating what I want from others. Even when we think we have done an excellent job, we usually have not. Making sure each member of your team understands their place (even if it changes monthly) is key to making sure you are getting the most out of them. They should be getting feedback from you regularly, and you should periodically inquire about making sure they are on the right track. If they are not, its either you haven’t done an excellent job being explicit or the role does not suit them. If you are an employee and your company has a formal performance review process, nothing your manager says during the performance review process should come as a surprise. Ask for regular feedback and make sure you get clarity if you are confused. Send your manager an email with what you discussed, even if its feedback, to make sure you both are on the same page. 3. You actively act on advice and feedback on how you come across to your team, and how you can be a more motivating leader No one is perfect but spending a few hours a week on seeking and receiving feedback can make you a more effective leader. You can ask for input in various ways: informally at group meetings or formally through surveys. Take some time to read about different approaches to leadership and reflect on who you admire as a manager. Write down the traits and feedback you want to embody and try them out. Want to check how you are doing? Continue to ask for feedback over time. If you are an employee… Ask your manager if you can give them constructive feedback. Think about what you can learn from your manager and make the best of the situation. If there is something that doesn’t sit well with you, keep it in mind for when you have a chance to manage others. How can you use these statements to make a change or move forward? With each element, try to rate yourself. I would suggest on a scale from 1 to 10. 1 meaning disagree strongly and 10, strongly agree. Ask your teammates for feedback to help you decide where you stand. For the statements you rate less than 5, you might want to spend some time thinking through how to bridge the gap. You can start by asking yourself these questions: Where do you want to be? What is the first thing you can do to make progress in that particular element? That one small step you take can help you get closer to the leader you want to be and get even more out of your team. This month of July, we’re telling stories about boss ladies breaking boundaries, and how you also can hit your #BossLadyGoals. Got a boss lady story to share with us? Click here.
2 ways to prepare yourself for the real world – while in the University
There are endless opportunities out there! Don’t just think that after graduating, the next thing is to get a job. A few years to complete Uni. You feel the excitement. Someone once told me “the real world begins after Uni”. I was too busy attending classes and meeting new friends that I didn’t stop to ponder over the words. I always thought Uni was hard. From initial registration at the beginning to semester registrations, departmental registration, to hall registration and all that. It’s stressful. Then you have to attend classes, write exams and do all those presentations and assignments. God help you if you have a project to defend. You have to worry about the trips you’ll make to your supervisor’s office before it’s accepted. I wish someone told me how well to prepare before graduation. I wish someone touched on the salient skills you have to learn before facing the real world. Here are two things to focus on while you’re still in uni to prepare yourself for the real world: 1. Gain some useful work experience I bet you saw this coming. You had to! I mean this a no-brainer. How do you spend your semester holidays? Binge watching? Going on a shopping spree? Visiting old friends and relatives who don’t even ask about you? Traveling? Don’t get me wrong, I have nothing against treating yourself right or spoiling yourself once in a while. And I value time spent with family. However, your University days (and particularly the holidays in between semesters) is a perfect time to gain some work experience in your chosen field. Whether it be assisting in an office or a short internship, it will always make your CV stand out among other, experience-less graduates. My first internship was at level 300. It was a one-month thing at a Radio station. As part of their anniversary, they were having a health month so my job was to look for health snippets to be aired. Anything from eating, exercising, dieting, stress. I wish I had gotten more experience while in Uni to prepare me for the real world. I remember a lady telling me in our final year that she never interned before. I’m like well, I’m grateful for my one month. But here’s the thing, some people focus on the money that they rather wait till after uni and get a paying job than spend 1-3 months of their holidays working somewhere where they might never get paid. See it as an opportunity because that’s what it is. Most interns don’t get paid but if you do find a place that pays, hallelujah! If not, seize the opportunity, work on yourself, build yourself, network, improve your skills and who knows they just might be a position waiting for you after graduation. 2. Take some time to carefully consider your options There are endless opportunities out there! Don’t just think that after graduating, the next thing is to get a job. For most graduates, that’s the very obvious path. But for others, they’re looking to start their own business, head back to the University to bag a Masters and doctorate degree or go into freelancing. Weighing up these options can take some of the pressure off, and make sure you’re making the right choice in these crucial first post-uni steps. Have you thought of what’s next for you after Uni?
Here are 5 reasons why you need a personal website
Have you ever seen a myname.com website and thought “oh that’s so cool but it’s not for me?” Well let me shock you, if you want to stand out online whether in the corporate or business world as a slay queen in the 21st century, then you best believe it’s for you. Still in doubt, let me give you 5 reasons why you need to grab your domain name and have a beautiful website designed to suit your goals and personality. 1. Your paper resume is about to go extinct! A recent study by OfficeTeam shows that more than one-third of companies feel that resumes will be replaced by profiles on social networks. What this means is that prospective employers and clients are and will be searching for you online. 2. You get a home for all your online activities It means that even if all social media platforms crash, there’s still something to your name on the web. It also means that there’s something to link to when people mention you on the web. 3. Worldwide exposure Having a personal website allows you to be able to express yourself, your gifts and your thoughts online thereby building thought leadership in your areas of experience and expertise. This makes you more attractive to people seeking to work with you. 4. Make digital sales “I don’t want another source of income,” said NO ONE EVER! Having a personal website makes it easy for you to create and sell virtual products without messing with your job or business. You can host products such as ebooks, online courses, pre-recorded songs and albums, webinars and so much more on your personal website and make passive income from them. 5. Build your personal brand Having a personal website helps you get conscious about building your personal brand. You can retire or resign from a job or business, but you can never resign or retire from being you. So don’t build your career or business and forget to build your personal brand. If you’d like to learn more about building thought leadership and online visibility for your personal or business brand, please click here to get access to my FREE online visibility checklist on my “personal” website ?.
Kenim Obaigbena: on becoming a Media Mogul – woman in film
“I wanted to tell stories that matter”. Kenim Obaigbena is a Nigerian-British-American filmmaker and entrepreneur. With a background in fine art painting, creative writing, photography and photoshop editing, Kenim began her film career in 2007, now she’s focused on her production vehicle OVG Media where she produces and directs films, documentaries, drama series and other scripted content for broadcast TV and digital media. She was raised in the United Kingdom, Nigeria, Togo, and the USA. She has lived in many cities around the world, making her both a true global citizen and a versatile filmmaker. At the age of 15, Kenim founded Scoop Magazine with her two sisters, the teen publication was distributed across Lagos, Nigeria. While she formed a lucrative business in three years, she decided to focus on her studies and attended Tufts University. At Tufts she discovered her love for filmmaking and spent her summers interning for music video directing legends Chris Robinson and Benny Boom as well as the production company Anonymous Content. By her junior year at Tufts, she was producing and directing music videos for her fellow schoolmates and billboard artists like Timeflies and All Out. In school, she also covered high fashion events like Mercedes-Benz Fashion Week and global music festivals, including ThisDay Music Festival, which brought in pop stars like Beyonce and Rihanna. Graduating from Tufts in 2011, soon after the versatile filmmaker worked on big budget film sets, some including ‘Selfless’, and ‘Half of a Yellow Sun’. For several years, she produced live news coverage and documentaries for the 24-hour news network, Arise News, and worked on various projects with high profile global leaders, from former US Presidents Obama and Clinton to Nigerian President Buhari. Kenim has dabbled in other business ventures from real estate investing, to tech and her pop-up bus service, Rainbow Shuttle. Now she is focused on her production vehicle OVG Media where she produces and directs films, documentaries, drama series and other scripted content for broadcast TV and digital media. [bctt tweet=”Making a film is like starting a new business – Kenim Obaigbena: @ovgmedia” username=”SheLeadsAfrica”]” Tell us a little about your background. Did you study filmmaking? I studied communications and media studies. But I did start making videos in college. I’ve been in film for 12 years and 14ish years in media. I’ve done every type of filmmaking under the sun, from News to music videos, commercials, Promos, docs, dramas, and even artsy film, you name it. Right now my focus is on docs, tv dramas, and features. A few years ago, I came to the realization that I wanted to tell stories that matter. Stories that inspire a progression of nature in people. That could be a documentary, a sci-fi, a drama, whatever it is, it hopes to inspire people to be better in their lives. Has filmmaking and storytelling always been your passion? How long have you been in the industry for? I’ve always loved telling stories. I started young. My sisters and I started a magazine when I was 15. I’ve also always done creative writing as a child. It runs in the family. When I was in high school I started taking painting seriously, it then evolved into photography and photoshop editing. But I wanted more so I moved into film. I’ve been in film for 12 years. As a filmmaker, do you always have a full picture of what the story is going to be at the start, or does it reveal itself to you along the way? It always starts out as a clear vision, but as I develop the story the vision can change, or become a more tangible version of its original state. With documentaries, it’s a bit different. Yes, the story reveals itself along the way. But with a doc its important to be focused. Have a hypothesis and stick to it as much as possible. Otherwise, you can easily fall into the trap of making a film for 10 plus years/. Your recent documentary – This is Nigeria, highlighted Nigeria’s culture of corruption and election rigging. Why did you decide to investigate such a sensitive socioeconomic topic? In Nigeria the poor are invisible. They are neglected, underpaid and mistreated. I wanted to give them a voice. I also feel we live in a demokery, and more people in the media need to speak out. People should be encouraged to vote for who they believe in and not who they think everyone is going to vote for. It’s the only way to make real change in this country. What motivates you? How do you come up with ideas and stories to tell? Purpose. My best ideas come in intense and vivid dreams. I give God all the credit for that. [bctt tweet=”In Nigeria the poor are invisible. They are neglected, underpaid and mistreated. I wanted to give them a voice – Kenim Obaigbena: @ovgmedia” username=”SheLeadsAfrica”] Besides -This is Nigeria, what other documentaries have you created? At this stage, I’ve created so many for broadcast tv and youtube. I’m always creating digital content as well which you can find on my YouTube channel. How do you go about funding your films/ documentaries? And what advice do you have for others wanting to fund their projects? Keep making DIY content until you either create enough wealth to self-fund or get someone to believe in your talent and business structure (because every film is a business) to invest in you. If you are creative and lack business acumen, partner with a solid producer that can bring in financiers. I’m designing an online course that goes into the practicalities of independent filmmaking. How to get funding, how to make films on a budget etc. I will announce it soon, but for now, I have a series on my youtube channel called ‘The DIY Filmmaker’, which also gives practical filmmaking advice. With a lot of Nigerian women in film coming out to create and show their talent, do you think the filmmaking
Erika Atienza: From solo backpacking through Africa to becoming a Digital Entrepreneur
This is not a success story of a freelance solo backpacker who became a digital entrepreneur. Not a story of someone who went from nobody to become somebody. This is a story of someone who used to live life passively, without a purpose other than to make it through the day okay, until finally realizing a dream, then realizing she can fulfill that dream, and eventually going after it. This is a story of how I finally came to understand a lesson I’ve heard many times over – That there is nothing in this world we cannot accomplish if we really put our heart’s desire into it. And it all started in Africa. [bctt tweet=”Erika shares how she became a digital entrepreneur and founded @whileinafrica by moving from the Philippines to backpack and volunteer through Africa. Read more…” username=”SheLeadsAfrica”] First, the Travel Bug… I had a typical life with an 8-5 job and everything about my life was “okay”. It’s not bad at all. I was fortunate but I was definitely not living life on the edge. But after being able to travel to a foreign country alone for the first time, I had an epiphany that I wanted to see the world. Since that trip, it was just never the same for me. That night, I finally understood what passion meant. And mine was to see the world. And so after 2 yrs of over-planning and some modest savings that were definitely not enough, off I went. I left despite the doubts because if I waited for the “right time”, I was afraid it wouldn’t come. Why Africa?… I was choosing between South America and Africa and somewhere along my research, I found cheaper flights to Tanzania. And that was really the main reason why Africa ended up becoming my first solo backpacking destination. Also, I thought it was exotic and I wanted to prove to myself that I can pull it off. Indeed, I was able to visit other African countries as well for the next few months. Budget Problem. No Problem… A few months before my flight, I looked for volunteering opportunities and ways to travel cheaply. I searched workaway for hosts but there’s really nothing in there that I found interesting. Couch surfing community in the cities I wanted to visit seemed dodgy and everywhere else, there was only voluntourism. A little deeper into my research and I had an “AHA” moment. I learned that safari tourism is big in Tanzania. In fact, all over East and Southern Africa. I did marketing in my previous job so I’m familiar with the whole concept of “Ex-Deal”. Hence, I emailed every one of them in a personalized manner, introduced myself like a pro, and offered to help in their marketing in exchange for food and accommodation. A few days later, I received another milestone in my backpacking career, someone actually replied and took me in. And so, with my heart full, I went to Tanzania and for the next few weeks, I was staying at their office helping them out with marketing while combining it with tours here and there. It was the perfect way to get to know the culture and experience the local life, just my kind of travel! I worked with Gosheni Safaris in Tanzania and experienced the local life From Freelancer to a business owner… After I left, my “boss” kept emailing and texting me about the things I have started while working for him. I carried on to politely help them and after some time of consistent demands, I had another “AHA” moment. I presented the best opportunity they can ever imagine… that I work for them remotely. They were thrilled with the idea and we came up with a fair price that later on increased to a modest amount that funded most of my travels. This idea fired me up and I basically traveled for the next 2 months in Africa, either looking for volunteering opportunities or trading off my skills. I continued to travel for a couple of years more doing the same thing until I finally decided to slow down a bit. As I had a lot of free time now that I wasn’t all over everywhere, I decided to take it up a notch and find a few more clients by emailing them and advertising myself. Eventually, in 2018, I took another major step and built my own website, made everything official, and registered my humble digital marketing service. It’s worth mentioning that until this time, the same company in Africa where I first volunteered is still a client and they have passed on a lot of referrals to me ever since. Looking back, I think the thing that made all the difference is that I always did my best while serving my volunteering time. Even though I was not getting paid, even though I know I wasn’t going to work-volunteer for that company for long, I gave it my best shot and I always try to have fun. And it paid off in better ways I can imagine. So always, always do your best. This is how you make impressions and build connections. A lot of opportunities can open by simply putting your best foot forward at all times. Here are some lessons you can learn from my experience… 1. There’s no one right way to do things You don’t need to have a big capital to start your own business. Especially in this day and age, even a kid can become an entrepreneur, all you need is creativity and courage. In my case, the right dose of luck and creativity allowed me to build a modest lifestyle of being able to work from anywhere in the world and where I was able to combine my skills and passion. But there is no one way right way to do things. The first things to ask yourself are: What am I passionate about? What am I good
3 ways to network in the diaspora
With the current online social media landscape, there is no excuse for not having a social network of people that you interact with and get inspiration from. It is becoming increasingly important to have a social network of people who you can get feedback from, especially if you are an entrepreneur or are running a business in the African diaspora. Understand that it is important to keep the contacts in your network up to date because people often move from place to place. There is a myriad of social media networks that can be used to build your network of potential business partners or mentors that you may need to get to the next level of success. On the other hand, there is always the old school method of going to workshops or conferences to build that network of support as well. Attend Local Conferences & Networking Events One of the ways for creating a networking relationship in the diaspora is by attending conferences or workshops where people who are interested in similar things as you are meeting. For example, there are Black Hair Expos that meet annually for people who are interested in all things concerning black hair. These expos and conventions make it easier to start networking with people who have similar interests and helps in keep that connection going by attending those conventions annually. Having a business card that you can exchange with people at these gatherings can be useful and a quick way to exchange contacts. Although it may be more difficult for people who live in the diaspora to attend such workshops and conventions, there are other ways of creating and building your network for potential future partnerships. Use the Social Media Toolbox Social media is now one of the most utilized tools for building a network. It is a crucial tool for keeping your network organized and up to date. One of the more popular networks, Facebook, offers the convenience of having both a personal profile and a business page. With this feature, you can separate your more casual social media network from your business and professional network. Other social media networks such as LinkedIn are tailored for business networking. This makes it easier to navigate your network of people who are connected to you in a more business relationship or partnership. For people like me in the diaspora, social media is vital in helping us to connect with people who far from us in distance. The opportunity to have a webinar or a “Google Hangout” to share ideas and discuss issues makes social media a handy tool. Keep Up with your Network In the diaspora, people in your network are prone to change location frequently. This can often make it hard to keep up with people and plan meetups. The challenge in keeping up with people in the diaspora is that people are not always online at the same time due to time zone differences and other factors. This becomes a challenge especially when you need to communicate or discuss a potential future partnership or need confirmation on a business deal in an instant. A good way to combat this challenge is by having a set time or schedule of contacting your network online and being consistent with it. Most people check their messages after work or early in the mornings. By sending messages or jumping on a call with your network of people at a certain time every week. This makes it easier to keep up with the network. Overall it is important to have an active social network while living in the diaspora. It can be helpful for building a business and having a network of mentors to communicate with What do you love the most about your country? Click here to share.
Live the Life You Want: Become a Successful Remote Worker with these tips
Do you like having a flexible schedule? Want to be able to attend a yoga class in the middle of the day? Do you like wearing your PJs until 4 p.m.? Do you want to be able to travel and two weeks paid leave is simply not going to cut it? If you have answered yes to any of these questions, you should consider working for a remote company or on a remote team. Personally, I have chosen this lifestyle, and I am building a remote company called Baobab Consulting. My team spans four countries (USA, Senegal, Nigeria and South Africa) and even people based in the same country do not see each other very often. [bctt tweet=”.@lizgrossman87 shares some tips on how she’s living her best life as a successful remote worker. Learn more…” username=”SheLeadsAfrica”] This structure has allowed the company to grow sustainably, cutting costs like office rental and transportation, which can allow for more exciting company retreats and meetings surrounding our projects. While there are clearly many benefits to working remotely, there are certainly challenges too. Here’s how to set yourself up for success, produce results and make your mark in a remote position. Be a self-starter If you are someone who needs constant reminders or supervision to complete your tasks, you should find an office job. Remote work means you will not have coworkers eyeing your screen, and you will not have office chat or visible competition that will push you to get your work done. You have to be able to motivate yourself to get up out of bed on time without an official 9 a.m. clock-in. (Although you can always check in from your bed when you work remotely!) Be able to work random hours Especially if you work on a global team, you will need to be prepared to take calls at strange hours. When everyone is home, our team time difference spans nine hours, and it gets even more tricky when we are traveling. In order to make meetings happen, someone usually has to get up extra early or stay up very late. It is not uncommon to receive work calls/texts at midnight. Just make sure to balance your personal/work time and set yourself limits that make you and your family feel comfortable. Have exceptional digital communications skills My team is constantly connected via WhatsApp, Google Suite, email, you name it. We are building systems that will allow us to all remain on the same page and keep our productivity. If you are someone who prefers oral communication or hates texting, you will need to flex the digital muscles to be successful on a remote team. Be disciplined and force yourself to have a routine When you make your own schedule, it can be easy to have weekends flow into weekdays, to take long breaks in the middle of the day and work late hours in the night. This is one of the major perks of remote work, but it can often be a trap that decreases productivity. Even though some remote companies may maintain a standard 9-6 workday, they do not build in a routine. Decide on one that you can stick to that makes you feel professional and productive, but will allow you to live your flexible life. Build a community at home Most of our friends and family in more traditional office jobs are around other people for a minimum of 40 hours a week. It can become easy to rely heavily on them for normal socialization or to discuss work-related issues. We are not trying to put too much pressure on our loved ones, so it is critical to find another social or professional outlet. Go to a local coffee shop and meet other remote workers, join a co-working space, or even join social clubs to build relationships with like-minded people. Build a community with your remote coworkers At Baobab, we predominantly use WhatsApp for this. We send birthday shoutouts, selfies, articles and news that relates to our company values and team. Also, the team uses social media to encourage one another and to share news about our team and teammates. We also plan biannual team retreats, where we bring as many people together as we can for work and recreation Remote work is the future, and I encourage everyone to consider the benefits, but also the potential pitfalls. If you are interested in joining a remote team, Baobab Consulting is always looking for talent, so please check out our website for more! Interested in contributing for She Leads Africa? Click here.
Adelaide Odhiambo: The experience I gained as an employee has helped me run my own business
If sitting at your desk, working on the same thing month after month year after year, chips at your soul, it can feel like Lingchi, the Chinese form of murder where 1000 small cuts are made all over someone’s body over a period of time, a very slow painful demise. Or perhaps, your job is constantly threatened and you are not sure if you will survive the next decimation. In the face of all this, it is tempting to dump it, take a leap and start a business. As you contemplate becoming self-employed, read how Adelaide Odhiambo, left a prominent position to start Bluewave Insurance. In just two years, this firm, in partnership with Kenya’s biggest insurance company, has launched Imarisha Jamii a micro insurance product targeting low-income earners. On taking the leap… Taking the leap is not easy it means coming out of your comfort zone and forging into the unknown. What ‘would-be’ entrepreneurs do is, they toy with the idea and talk about it endlessly to everybody and anybody. They never move to conceptualization mainly out of fear. Jim Carrey in his commencement speech of 2014 said, “we choose fear disguised as practicality. We think what we want is impossible to reach and ridiculous to expect, so we never ask.” That is the tragedy of ‘would-be’ entrepreneurs, they see the leap as one move which increases their fear, understandably, because of the risk. Instead of thinking of the leap as one massive move to launch the business, it could be several baby-steps made over a period of time that finally realizes the dream. As Adelaide was studying actuarial science at Nairobi University, and even after getting her first job, she dreamt of becoming an entrepreneur. “Jubilee insurance asked us to come up with ideas that could improve the insurance space, I immediately started thinking and begun to notice problems in the insurance industry. We were using an archaic system that still relied on people working the back office to manually key information into the computer. Then driving to and from work I noticed how poor people were the most vulnerable yet could not afford insurance.” Then the idea hit her, to use technology, to provide cost-effective insurance for the poor. “I decided, instead of submitting the idea, to develop it.” It would take 15 years for the business to take off. On gaining experience “The experience I gained as an employee has helped me run the business. At Jubilee Insurance, I was shadowing two CEO’s so every time they went for a strategic meeting I would be with them. It demystified running an organization, for instance, I realized that simple decisions were sometimes sufficient to move forward the largest insurance company in the country.” After a while, Adelaide went to Apollo worked as head of products then landed a prestigious position with Microensure as country manager. “Microensure was an eye opener because they do insurance in the most unconventional way. While working there I would give my spouse, who was a software developer, concepts to develop,” she said But her employment history was not without its challenges… “When I was put in a hostile environment, I just saw the good side. So I absorbed everything and learned as fast as possible,” she continued Then when she realized she was not growing and the environment became untenable. so she left to start Blue Wave insurance. “The most valuable experience I ever got as an employee was to cultivate confidence. Because when running your own outfit, at some point you may feel like you are bullshitting but I have learned to be bold despite this feeling. [bctt tweet=”The most valuable experience I ever got as an employee was to cultivate confidence – @AdelaideOdhiamb” username=”SheLeadsAfrica”] When I was employed, I remember I went for a meeting with executives of a leading telecom company. I sat in the room listening as everyone was speaking jargon, like whole sentences in abbreviations. Truth is that I had no clue what they were saying. Then, they turned to me, as the insurance expert, because no one in the room had any idea. I spoke confidently and it was okay. So that’s how I approach business meetings with boldness because whatever I know is of value to someone in that room, there is that one thing you know and they do not.” On getting the business up and running in a short timeline It is said fortune favors the prepared mind which is true for Adelaide. Because she had been working on the business, little by little, days after leaving Microensure, she was already working on a website and reaching out to past clients, relationships she had formed as an employee. “I left paid employment with a lot of drive, and hunger to make it. I was scheduling meetings and even got a contract from one of the old customers that paid me fifty thousand.” Building a successful business takes time and multi-billion deals don’t happen overnight, so Adelaide celebrates the small victories. “I celebrated surviving a whole month without a salary. Celebrated the website going up. I celebrated sending 10 emails and receiving 2 responses, out of my sheer hard work. Infact, I even celebrated that I was doing what I wanted, that was a success to me. I did not set high expectations. When people do not meet their high expectations, they get upset”. [bctt tweet=”I did not have that ‘fear of failure’ because failure would have been not following my dream – @AdelaideOdhiamb” username=”SheLeadsAfrica”] Lean startup Although Adelaide had an insurance background, she needed a developer to set up the enterprise. “My husband who is a programmer, and entrepreneur, encouraged me to design the user experience, which is the initial part of programming. I learned through Google but I am still learning because every solution is different.” The first time she put the lessons to work, fired by the drive to succeed, she did it overnight… “I remember my husband telling me all
Nobuntu Webster: I let go of the parts of my business that were not aligned with my purpose and values
Nobuntu Webster is Director of African Pursuit, a social enterprise using media and story for economic and social development and Avad Media, a content production, content distribution, and content marketing company. She has extensive leadership experience in development organizations such as the International Women’s Forum, Businesswomen’s Association of SA and KZN Youth Chamber of Commerce. She holds a BPhil Honours degree and postgraduate qualifications in Strategic Leadership and International Trade Management. Nobuntu Webster expresses her joy of living out her purpose through her business and career and contributing to meaningful work on the continent. In this interview, we asked her how other aspiring Motherland Moguls can use their businesses and careers to do work that fulfills them and impacts lives. What is your purpose and how are you using your career and business to fulfill it? I’m a storyteller and I am moved by injustice. I want to see economic justice, economic equality, and social justice. You’ll find me using stories to create narratives for justice and to bring in new thinking and ideas. I develop Media strategies and content for social justice and economic inclusion through African Pursuit. I am also perturbed by distorted narratives. With Avad Media, we create content that challenges people to question the narratives that we have been taught. My heart is for Africa, so we create platforms and content to engage, grow and build Africa. [bctt tweet=”We are building towards an Africa that has enough for its people – @NobuntuSA” username=”SheLeadsAfrica”] What steps did you take to turn your career and business to fulfill a purpose? My faith drove me to pursue purpose. The first step was looking to God and growing my faith. The second step was to sacrifice. I had to let go of the parts of my business that were not aligned with my purpose and values. The next step was going for it! I discovered that where my purpose would be fulfilled is in Media. I had to make the bold, courageous steps towards Media. Go boldly into what and where your purpose is. Be humble and willing to learn from others if you’re getting into a new craft. Learn the technicalities of the craft, and know what your specialty is. Also, know what the business model looks like in that craft and then think about how you turn that craft into a profitable business. Using business for a purpose is a long journey, you have to be willing to be in it for the long-haul. It is going to unravel layer by layer, you just have to keep taking the steps as you discover them. [bctt tweet=”Learn the technicalities of your craft, and know what your specialty is – @NobuntuSA” username=”SheLeadsAfrica”] What meaningful work on the continent have you been able to contribute to and which have you found most fulfilling? One of the projects I am working on currently is Abundant Africa. We are building a narrative for a restorative economy in Africa; saying, ‘how do we create an economy that is influenced by our own unique African values? How do we go back to Ubuntu and create an economy that is good for people; to making sure that the poor are given opportunities to pull out of poverty?’ I am part of building teams that create content that moves from policy ideas to stories that people can relate to. We are building towards an Africa that has enough for its people and that protects its environment. How does one discover their purpose and identify meaningful work they can contribute to, as a business? The clues to knowing your purpose are in the things that you do without trying hard; things that you would be willing to do for free. To identify meaningful work you can contribute to, you have to know your calling. Ask yourself, ‘what moves me?’ What can you not ignore? What do you want to change? [bctt tweet=”There is so much need on the continent and that need is an opportunity – @NobuntuSA” username=”SheLeadsAfrica”] How do we grow from a survival and profit mindset to a service and purpose mindset? There is so much need on the continent and that need is an opportunity, and you can still have a profitable business. Every entrepreneur should have a service and purpose mindset. As Africans, we are people of ‘Ubuntu’. If we go back to who we are and we go back to the need around us, we easily move to a service and purpose mindset and build sustainable businesses that contribute to the continent. How do you turn your business to fulfill purpose without losing profitability and your current clients? I had to let go of clients whose work did not align with my values. There is always a risk in these kinds of bold and courageous steps. The greatest rewards in life come with sacrifice. There are things that you are likely to lose. How do you secure your team’s buy-in into the new purpose and vision of your business? A great leader is someone who is able to bring the people that they lead with them on the journey and get them to buy into the vision and own it. People though are also on their own journey. Give them the option to come along on the journey or not. The new direction of the business might not feed into their purpose and career. I had to relocate anyway so I had to start new teams that are passionate and that buy into the new vision. [bctt tweet=”Go boldly into what and where your purpose is – @NobuntuSA” username=”SheLeadsAfrica”] “I have the blessing of living my childhood dream… It looks completely different than I thought it would but it is so much more meaningful!” – Nobuntu Webster How are you growing and glowing this month? We want to share your story! Click here to share.