Relationships Like Buses: A Motherland Mogul’s Op-Ed

If we all look out for ourselves in life and business, why don’t we do the same with romantic relationships?

Relationships are like buses – In a world where women are expected to wait to be chosen, this is my candid take on why women need to put themselves first in romantic situations.


Better to be alone than with someone Emotionally Unavailable.

The first time I heard the phrase ‘emotionally unavailable’ was in my junior year of college.

I met this boy during an internship and the moments leading up to us talking to each other were electric. Whenever he spoke, I felt every muscle in my body twitch and felt like I was walking on air. This boy was good looking, driven, but short.

He captivated me in a way that I hadn’t been before especially with how he looked at me. He called me regal. Of course, I should know that I was, but my naïve mind sought this kind of validation.

Although we claimed to really like each other, there were no labels. He said he didn’t believe in labels. “What does that do for anyone? You know I like you and you obviously like me beyond a reasonable doubt. Why do we need to prove this to anyone?”, he said.

The problem was that I wanted more. I finally hit my breaking point and asked for more. He replied, “I’m emotionally unavailable”.

If you ever hear this phrase, run! You need to love yourself enough to be alone rather than tag along with someone who explicitly tells you they don’t want you. You’ll be wasting significant time trying to get their attention and it will end in hot tears.

Please, get a hobby instead. 


Know what you want and when to walk.

The first time I heard ‘no labels’ was in my first almost relationship – a situationship that never sailed – thank goodness. The whole experience always felt uncomfortable because he never matched my energy.

“But I told you where I stand already” is a very unique slap in the face I don’t wish on my worst enemy. The fact is love is not by force. No matter how much you love a person, you cannot force them to love you.

‘No labels is a tricky trap because you can convince yourself it’s what you want. If you put your own interests first, you are able to objectively evaluate what you want out of any situation.

If you are on the same page in a ‘no labels‘ situation, giddy-up. Just make sure that you’re ready to get off that ship when you need to.


Love = Time = Money. Don’t waste it.

If your first reaction to the phrase hopelessly devoted is – ‘that could never be me‘ – think again. Waiting around is not just for single people. You could very much be in a hopelessly devoted relationship.

Boys are not bats and men are not from Mars – no one is. If you are waiting for someone to realize they are blind to treating you right, stop it!

If other people are assessing whether you’re worthy of their love or friendship, so should you. You wouldn’t walk into a business deal without vetting your prospective partner. If you are this thorough in business, why not in love?

Don’t make excuses to explain why the situation works for you when in reality it doesn’t. Choose yourself and guard your treasure chest. Love is time and time is money.


If you have to Google it – 🚩

Never have I ever – googled “what does it mean when someone says…” 

Here is a list of 5 things you need to google instead –

  1. Books every professional should read
  2. Blockchain Technology
  3. Exchange-Traded Funds (ETFs)
  4. Small steps to take to improve my health
  5. Strategies to grow my career

We’re all headed somewhere, and we usually find people along the way who become a part of our journey. If you hitch a ride with someone that isn’t headed in the same direction, do you go to their destination and hope that someday they will be headed to yours? It’s the same with relationships.

If we all think of all our relationships like they were buses, we would be more mindful of who we give our time, as well as their contribution to helping us become the people we want to be.

BREAKUPS AT WORK: MANAGE YOUR EMOTIONS AND STAY EFFECTIVE

Ever had to go to work after being dumped or signing your divorce papers. It sucks!

You have no time to be in your feelings or listen to songs that help you cry because you still have to do your job. The worst part is that the world carries on as if your heart hasn’t just been broken!

Since you can’t use up your sick days to nurse your broken heart, how do you resume work and stay focused?

I’m Nike Folagbade, a life coach and therapist who has helped many broken hearts mend and even survived my own heartbreak. Here are some tips you can use to heal and not lose your job after a breakup:


Don’t deny your pain

This is the first place to start. Don’t try to drink, eat or curse away your pain. Accept that it has happened but you will get through it. This will help you to process the experience better. It is okay to cry, so hold a lot of tissue and excuse yourself to have private grieving moments.

Change your perception

This is not the time to wallow in past mistakes. Don’t dwell on blaming yourself or your ex.

Focus on having a healthy outlook. If your ex is at fault, accept that you can’t change them. If you bear some of the responsibility, focus on forgiving yourself and moving on. Take your lessons and focus on building stronger relationships in the future.

Stay in a circle of positive and funny people

When you are in the office, pay attention to other colleagues who make you smile and help you forget your break up. Spend some time with them during your break time and laugh away your pain by getting involved.

Find someone you feel safe with to talk to

Silence never helped anyone. When you need to let things out, speak to a mature friend around you or over the phone. You can also connect quickly with a therapist online, prioritising your mental health is self love.

If you are not ready to talk about it, let your manager know you are going through something personal.

Watch something funny between your breaks

It’s very tempting to immerse yourself in sadness after a breakup.

However, continued misery will not give you the energy you need to be effective at work. Higher dopamine levels have been associated with happiness.

Spend a few minutes in the office watching a funny skit on your phone. Laughing helps increase your dopamine levels which will boost your mood and energy for work

Write down your thoughts

Whether you keep a journal, use a notepad or app on your phone, write down your thoughts. Having an outlet for your emotions is an important part of healing that will help you quickly deal and keep you focused on reaching your goals.


Ultimately, you have to believe that there’s a better future, give yourself some time to heal gradually. While you might feel that the hurt will last forever, it won’t. Focus on building a future that is brighter, get some rest and engage in activities that make you feel alive again.

STEM WOMEN: 5 Reasons To Be Proud according to Black Panther

We need more STEM Women in Africa.

In 2018, Black Panther solidified its place in pop culture as one of the greatest movies of all time. In addition to highlighting #blackexcellence, the movie also normalizes African women’s place in STEM.

This representation in popular culture is especially important considering WEF reports a 47% global gender gap in STEM.

If you are an African STEM woman, here are 5 reasons you should be proud of according to Black Panther.


1. You are Ingenious

Wakanda is nothing without its Vibranium, and no one knows how to leverage this special resource better that Shuri – the Black Panther’s sister.

Throughout the movie, we can see how Shuri’s inventions have helped the Wakanda’s advancement in technology. From Blank Panther’s nanotechnology suit to the sound-absorbing sneakers, Shuri’s inventions solved a lot of problems for both Wakanda and her brother.

Shuri should remind you of why you are a STEM Woman – to create, invent, innovate and deliver life-transforming solutions to the world. The next solution the world needs is in you!

2. You are Important

While the movie is not called “The STEM Women of Wakanda” (Marvel, we wouldn’t mind a spin-off), if you take away Shuri’s inventions, the Black Panther would be a very different film.

As a STEM professional, you may never get billboard-sized recognition you deserve, but that doesn’t make your work any less important. Your solutions behind the great things your organization speaks volumes about how valuable you are.

3. You are Emotionally Strong

For those of us, especially in engineering, we see ourselves in positions to exercise physical strength but how about emotionally? Angela Bassett was the perfect actor for the mother of our superhero. Queen Ramonda was an embodiment of strength!

Sometimes, we see our products or solutions come to life only to die a few months or years later. Many times, we even see our ideas die before they see the light of day. No matter the odds, we are wired to stay strong and not give up.

4. You Know Your Stuff

Shuri, the STEM Gem of Wakanda, knew her stuff. She could explain anything to you and knew the workings behind everything powered by Vibranium. You could never catch her off guard.

Women continuously have to prove themselves in every professional field. It’s a much tougher battle in male-dominated STEM fields. As a But for you, you prove this wrong every day you step into the office and do what you do.

As a STEM woman, you prove your worth every day by dazzling all with the depth of knowledge you have. Take pride in your investments to improve yourself every day!

5. You are Multi-Talented

Not only was Shuri a tech guru, she was also a warrior. She did not opt to stick to her lab but got involved in what made her work valuable.

As an African STEM woman, you have a unique perspective the world needs. You have been blessed to do so much, you should never feel streamlined to stereotyped functions. You can always step into new vacant shoes and know what to do – because you can!


Are you a #STEMWoman? Share this post and tell us what you are most proud of accomplishing.

Contributing Editor: Judith Abani

MUST-READ: 5 THINGS YOU SHOULD STOP NOW FOR YOUR SANITY

We’re not halfway into the year yet and it seems like the world has gone insane. Between the locust invasion in East Africa, Coronavirus spreading rapidly across the world and climate change, it’s easy to be anxious and stressed.

If you are looking to reduce stress, here are a few things you should consider letting go of for your own sanity.

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1. Dwelling on the past

Moving on can be difficult, especially if you are holding on to something that cuts deep down.

However, holding on to hurt will not help you heal or change the past. It’s better to focus on what you can change – yourself. Your past doesn’t define you. Treat your mistakes are lessons and use them to grow.

How do you move on? Accept that whatever happened can’t be changed, forgive yourself and others and grow from the experience.

2. Social media comparison

It’s not a myth that social media can affect your mental health. In a world of curated perfection, it’s easy to constantly feel anxious.

If you consume yourself with comparing your life with that of others, you can never be truly grateful for yours. Click To Tweet

Be thankful for how far you’ve gone and work to ensure that many doors of opportunities open for me.

3. Over-Scheduling

If you are taking on so much that you feel like you are stretching yourself beyond your limits, you might be suffering from ‘yes’ syndrome.

Constantly saying “yes” without thinking or checking whether things fit with your goals is unhealthy. It’ll leave you constantly busy with little productivity.

To break this habit, focus on your priorities. To check yourself, here are a few questions to ask yourself before you say yes:

  • Will it stop me from having time for me?
  • Am I saying “yes” because I feel bad or guilty?
  • Will saying “yes” delay me or lead me closer to my goals?
  • Am I automatically saying “yes” without thinking about it?
  • Will saying “yes” stop me from relaxing, having fun and spending quality time with family and friends?

4. Not auditing my circle

While forming relationships is important, you need to manage your inner circle personally and professionally.

For instance, if you have close friends who don’t support and push you to become the best version of yourself, it’s time to take a look and ask – “Who am I associating myself with?”

Whether you are networking up, down or sideways, always focus on maintaining relationships that build you up.

5. Not practicing self-care

Even computers need sleep. Even the most effective systems in the world need a rest period. The human body works the same way.

When you push your body to its limits without getting rest, there are very serious health consequencesI’ve been there.

If you are running a chaotic schedule, integrate breaks into your schedule, book regular checkups with your doctor to hold yourself accountable, and make time to do the things you enjoy.

Take your rest as seriously as you take your grind. Click To Tweet

Join a class of ambitious women who are networking and learning how to grow their careers. Sign up for the Motherland Mogul Insider program.

2020 World Economic Forum Davos: 4 things you need to know

Global leaders from the public sector, private sector, civil society and academia met this week in Davos, Switzerland for the 50th Anniversary of the World Economic Forum. The theme this year was “Stakeholders for a Cohesive and Sustainable World”.

Africa.com has curated hundreds of keynote speeches, panel discussions, focused spotlight talks, exhibits, and sideline events to give Motherland Moguls the scoop on what happened.


1. A Zambian teen is changing the women’s health game

Natasha Mwansa, a Zambian teen got the world’s attention when she talked about her work in Africa. The 18-year old runs her own foundation and is the most compelling advocate and activist for girls and women’s reproductive rights.

She has used her voice to address the underfunding of maternal health and forced marriages of young girls. Mwansa explained that young people want more than to simply speak at conferences or become spokespersons for meaningful causes: they want to become partners in political change.

Intergenerational partnerships are necessary to help translate youth mobilization into political change.

“The older generation has a lot of experience, but we have ideas. We have energy” – Natasha Mwansa at WEF Davos Click To Tweet

2. Climate change is #REALAF in Africa

For the world’s most vulnerable, climate change is not a distant existential threat: it is killing people right now. Hindou Oumarou Ibrahim, President of the Association for Indigenous Women and Peoples of Chad, gave a powerful reality check.

‘In my region, people are dying because of climate change’

Hindou Oumarou Ibrahim at WEF Davos

In the video below, Hindou Oumarou Ibrahim explains what it’s like to live in a place where the effects of climate change are #realaf.

3. The Motsepe Foundation is supporting Social Entrepreneurship

Dr. Precious Moloi-Motsepe, the newly elected Vice-Chancellor of the University of Cape Town, hosted several events showcasing the success of her work through the Motsepe Foundation.

Through a partnership with the Schwab Foundation, the Motsepe Foundation sponsors an Executive Education program for African students at Harvard Kennedy School.

4. This woman is leading education reform with Ethiopia’s Sesame Street

Originally a primary school teacher in Addis Ababa, Bruktawit Tigabu Tadesse developed the Whiz Kids Workshop, a multimedia enterprise that makes shows like Tsehai Loves Learning, the first educational pre-school TV show in Ethiopia.

Bruktawit founded the company in 2015 with her husband while looking to make high-quality education accessible to children on a mass scale. Working from their living room, they used sock puppets, computer graphics, and their own voices to produce Tsehai Loves Learning.


The most important take away from WEF Davos is that we all need to play our part to create a peaceful and sustainable world – no matter how small.

How are you changing your communities?


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5 halal & budget-friendly ways to eat well during a busy week

Fatimah is a Motherland Mogul writer based in Nigeria. She has written over 6,500 minutes of television while working on African telenovelas like Battleground: The Final Showdown, Unbroken and EVE on Africa Magic. When she is not writing, she shares food recipes and tips on her Instagram page – @lazyhalalkitchen.

In this article, she shares 5 tips for fellow Motherland Moguls on how to eat well on a busy schedule. As a bonus, she’s kept it halal!


If you live and work in a busy city like Lagos or Johannesburg, you are more likely to have an unhealthy diet. It’s easier to find a quick unhealthy bite than cook a healthy meal when you are busy. However, working hard should never be at the detriment of your health.

In addition to eating well, if you are Muslim like me, it’s important in your daily life to keep your diet in line with the guidelines of the Qur’an.

Halal? Haram? Mashbooh? – What does it all mean?

Here are my tips on 5 simple and affordable ways to eat well while on a busy schedule.

1. Keep It Simple

Eating soups, stews, wraps, smoothies, and sandwiches are a great way to maintain a halal and healthy diet when you are busy. Focus on using ingredients that are versatile, easy to get, and quick to prep. You can never go wrong with tomatoes, peppers, canned corn/beans, and eggs.

2. Use Everything

Before you think you need to spend money restocking groceries, think about your unused ingredients. Are you really done with that remaining bowl of frozen bananas or can of unopened cashews?

Don’t be afraid to break a few rules and get creative with your recipes. Try swapping out flour for bananas and oatmeal to make pancakes. Substitute cooking cream with cashews to make a plate of creamy pasta. Blend up your peanuts to make a sauce that can work for rice or pasta. 

Not sure what to make? Use sites and apps like Yummly, Supercook, and MyFridgeFood to figure out what you can make with the ingredients you have.

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Banana Oatmeal Pancakes 🥞

A post shared by FREE Eid Recipes in Bio. (@lazyhalalkitchen) on

3. Use It Again!

Do. Not. Ever. Waste. Food.

It is halal to stay nourished by eating all you have been blessed with. Food waste is also the largest contributor to climate change. Whatever the reason, it is important for all of us to keep our food consumption sustainable.

So you made a huge pot of soup and you’re no longer feeling it? Reheat your soup, add a bowl of water and throw in a cup or two of rice or pasta. You are saving time, money, helping the planet and raking up those blessings. Most importantly, you are staying healthy so you can crush work.

4. Buy Only What You Need

If you’re a foodie like me, the temptation of buying everything from the grocery store or market is real!

Going grocery shopping without a plan is the worst thing you can for your bank account. Make a list and buy only what you need for the next two weeks. This is especially important if you don’t have time to prep your meals. Buying in bulk will overwhelm you, strain your wallet and lead to food wastage.

Think about what you’d like to eat (or remake 😉) and focus on buying the products for that.

5. Prioritize Quality

It is halal to eat in moderation and keep your plate healthy. Staying committed to eating well is easier when you pay attention to what’s going on your plate. When you are busy, find time on your weekend to make a huge bowl of healthy salad that can last for the week.

A halal lifestyle of nourishment is – ⅓ food, ⅓ water, and ⅓ air. No matter how busy you get, make sure you prioritize your health by eating well, drinking lots of water. and getting a good intake of air from exercise.

What tips will you use to stay committed to eating well?


Foodie? Get your eats on in Joburg at #SLAYFestival2020

Struggling with your New Year resolutions? Try this instead.

If someone bet you $5 for every month you keep your resolution this year, the odds are that you’ll lose start losing money by mid-February. If you are already struggling to keep up with your New Year resolutions, you are not alone.

Why most of us suck at keeping resolutions

Studies have shown that New Year’s resolutions have a failure rate of 80%. One reason why we struggle to keep our New Year resolutions is that we see resolutions as short-term goals. So the second we fail to keep them, we throw in the towel.

It’s simply not sustainable for most of us to stay committed to a big goal for a year without losing steam. That’s why it makes sense for organizations to plan out the year in quarters. Milestones make it easier to accomplish big goals.

“Success in life is about project management. Determine deliverables, make milestones, and always pursue the critical path.” ― Ryan Lilly Click To Tweet

Make mantras. Not resolutions.

In the first episode of the new video series, SLA Tips, co-founder Yasmin Belo-Osagie makes a case for starting the new year off with mantras over resolutions.

High achievers like Melinda Gates also opt for mantras over resolutions. Whether your mantras are 1-word, quotes or phrases, you are more likely to achieve success with them compared to resolutions.

What mantras will you make to help you #SLAY2020?


Looking to network and get personalized tips for your career or business from experts? Join the Motherland Mogul Insider program now.

MUST-READ: 6 Things To Start Doing For Yourself In 2020

When you look back on 2019, what comes to your mind? Do you focus on the pains, regrets, and mistakes you made or do you concentrate on the strength you gained and all the blessings that came your way?

Since this is the beginning of a new decade, here’s a positive to-do list for the year ahead. With 2020 now in full swing, keep doing these 6 things for yourself:


1. Embrace your humanness and give yourself more credit

Human is the only real label you’re born with. However, it’s easy to get so focused on what others tell you that you forget how far you’ve come and what you’ve managed.

Give yourself some credit and appreciate all that you are.

2. Make your happiness a priority

Just in case you’ve forgotten, you matter A LOT. Your needs matter too! If you fail to put your needs first or look out for yourself, you hurt yourself more than you can ever imagine.

3. Enter new relationships for the right reasons

Every relationship whether romantic, business or friendship has a purpose. Focus on starting relationships with dependable and honest people – people who reflect the person you are and the person you want to be.

4. Forgive yourself and others

Ever heard, forgiveness is not for the other person but for yourself? Stop rehashing old wounds and reliving the pain of the past, but forgive yourself and let go of the pain.

5. Build up your confidence

It’s never too late to chase after your dreams. Don’t think you’re left behind; start from where you are and work your way up towards where you want to go. Every day and step is necessary.

6. Track how you invest your energy and make productive shifts

You can’t do the same thing and expect change. Be mindful of what you spend your time on and focus on what really matters.


Want to invest in yourself? Join the Motherland Mogul Insider – an 8-week online program to help you grow your network and reach your professional goals.

5 Career Lessons Sho Madjozi Taught Us In 2019

If you have not heard of Sho Madjozi, you must be living under a rock. This year, the 27-year-old proud Tsonga ambassador from Limpopo solidified her spot as an international superstar with hits like John Cena.

While she’s been in the rap scene for barely 3 years, she’s found major success in a short time. This year, she won the Best New International Act category at the BET Awards, launched her first fashion collection in collaboration with Edgards, and got the world taking the #JohnCenaChallenge.


After learning all we could about Sho Madjozi’s career, here are 5 lessons all Motherland Moguls can apply to accelerate their career growth.

1. Use your strengths

Maya (Sho Madjozi’s legal name) has spent years honing and leveraging her writing skills to build a career for herself.

Whether she’s doing screenplays, poetry or rap, she understands her core strength and has used that to explore career paths including journalism, performance poetry and rap.

Develop your strengths and use them to build your career. When you bring something valuable to the table, you set yourself up for accelerated success.

2. Get involved in your community

Sho Madjozi has always used her talents to try to shape or change the community around her.

As a poet and journalist, she discussed racial identity and the effects of colonialism on the modern African. Now as a rapper, she promotes Tsonga culture and inspires young Africans to be proud of their roots.

How does that apply to you when you get to the office in the new year? Plug into the issues of your company, clients, customers and see how your talents can change things. Your involvement keeps you visible and valuable.

3. Collaborate with strategic partners

One major way Sho Madjozi accelerated her career growth this year was through her strategic partnership with Edgars. Through her collaboration with the retail brand, she launched her first clothing line at the same time as her album.

To reach your career goals, it’s always easier and faster to get some help. Seek out strategic partners within your network that will help you reach your business goals. A great start is to find a mentor.

4. Know your worth

In an interview with Africori, Sho Madjozi explains that African artists need to understand that they are very hot in the market right now and need to negotiate their value appropriately.

Understanding the value of your skills and experiences is important to accelerate your career.

"In Business As In Life – You Don't Get What You Deserve, You Get What You Negotiate" – Chester L. Karrass Click To Tweet

5. Bet on yourself

The most important to take away from Sho Madjozi’s hustle this year is to bet on yourself. Sho Madjozi’s success in the past year has been with no label support. She has continuously taken chances and invested in herself.

You must take swings and get out of your comfort zone to grow – volunteer to be team lead on a project, pitch that idea in your head, and start that side hustle!

What lessons will you use to SLAY your career in 2020?


SLAY Festival is coming to Joburg in 2020!

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SHEAMOISTURE SPOTLIGHT ON THE ADIRE FASHIONPRENEUR: CYNTHIA ASIJE – CEO ADIRE LOUNGE

SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone.

Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside.

She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skin care innovations.

SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model

SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities.

About Cynthia Asije

Cynthia Asije is the CEO and founder of Adire Lounge and holds a bachelors degree in Business Administration. She is a multi-award winning textile designer at Adire lounge, a hand-dyed textile company that trains women in rural communities and creates job opportunities for them.

She has a Certificate in Entrepreneurship from Enterprise Development Centre Lagos, and a Non-Profit Leadership certificate from Lagos Business School. Cynthia was on the Ynaija Power list 2018 for Fashion and Style and 100 Africa’s Next Startup by IFC-World Bank Group 2018.

Cynthia founded Adire Lounge because she is passionate about eradicating extreme poverty using capacity development and entrepreneurship by infusing old cultural practices and technology.

One woman at a time, Cynthia is working to eradicate poverty in her community with her brand.

To learn more about Cynthia’s business Adire Lounge, you can connect with her on Instagram, Twitter and on her website.

How did you start Adire Lounge?

I started Adire Lounge as a hand-dyed textile company that creates unique designs on non-conventional fabrics like chiffon, T-shirts, scarves and silk. I also train rural women, widows and out of school youths in adire making.

The vision behind Adire Lounge is to preserve our rich cultural heritage and traditions, while also closing the unemployment gap and creating job opportunities for women and youth in my community.

I truly believe that Adire lounge is making a difference in my community and country as a whole.

What was your motivation?

I wanted to build a brand that not only made profit, but helped my immediate community. Starting Adire Lounge was a way for me to preserve our beautiful culture while helping young people like me, earn a sustainable income and help their families too.

Most of the women in my community are of low social and economic status so they live below the poverty line and it can be quite difficult for them to provide basic necessities for their families. With my brand, I have been able to keep some of them on a salary which has helped them provide food, education and health care for their families.

What makes your brand stand out?

We have been able to build a premium textile brand that creates unique hand-dyed prints on non-conventional fabrics like chiffon, silk, T-shirts and scarves etc. We have also made custom prints for fashion designers and corporate organizations.

Our pieces have been used by other brands to make products like footwear, pillows and other products. We also collaborate with different brands to make new products.

Also, our approach to business which follows a community commerce model has helped us stand out as a brand that makes a significant contribution to our community.

Can you tell us 1 to 3 things you struggled with as a business owner and how you overcame them?

One of the things I struggled with was having access to enough finance when I started out. To combat this, I used the bootstrap method to finance my business.

Another issue I had was access to the market. It was a relatively new idea, so we needed to do a lot of marketing to increase our brand awareness. To combat the problem, we utilized social media marketing and influencer marketing to target our clients.

How have you managed to stay above the noise in this industry?

It can be quite distracting working in an industry that has a lot of competition such as the fashion industry but I have stayed above the noise in the industry by focusing on my “why.”

Focusing on why I stared Adire Lounge keeps me grounded and focused.


What impact have you made on your community since starting this business?

Most of the women in my community are of low social and economic status and they can’t afford to provide basic necessities for themselves and their families. So since starting my business, I have been able to help them gain economic independence by providing them with jobs. With the income they earn from these jobs, they are able to provide good food, health care and education for their families.

I believe this will cause a ripple effect and a larger impact in society as they will be able to achieve financial freedom for them and their families, thereby reducing poverty.

What is your major goal for 2019, and what have you done so far to achieve it?

Our goal for 2019 was to have an empowerment centre. So far, we have gotten the space from a community in Lagos, and construction work has started on the space we got.

Can you share 3 interesting facts about yourself?

I am creative, amazing and very resilient.

What is your fave skin, hair or self-care routine?

My favorite self-care routine is to meditate and I have a dedicated spa date.

How do you feel about this opportunity to promote your brand with SLA sponsored by SheaMoisture.

I am so excited about this opportunity to showcase my brand on the SLA platforms, sponsored by SheaMoisture because Adire Lounge will be able to leverage the network and meet more of our target audience.

Mention one word that should come to people’s minds when they think about your product/ services?

When people think of my brand, I want them to think of it as a premium hand-dyed textile fabrics company, made in Nigeria.

You can find SheaMoisture products at Youtopia Beauty stores nationwide and on Jumia.


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