She Leads Africa

Social Media: The Future of Customer Service?

It’s 6 am on a Tuesday and your alarm goes off for work. You leisurely roll over to grab your phone to stop the bothersome ringing. Yawn, stretch, scroll through your social media feed. Sounds about right? Our daily lives are deeply intertwined with technology, from the moment we wake up, to the time we go to sleep. The average daily time spent on social media is a whopping 116 minutes! That’s almost 2 hours a day! It’s no surprise then, that for brands and businesses, social media has naturally evolved from being a platform for marketing, sharing content and driving sales to also an avenue for meeting customer service needs. Don’t believe me? Let’s take a look at some stats real quick: 67% of consumers have engaged a brand’s social media for customer service needs 43% of consumers between the ages of 18-29 years old are more likely to use a brand’s social media sites for customer service interactions 56% of consumers reported they would never use a company again after a poor customer service experience 32% of consumers expect a response on social media within 30 minutes Customers who engage with companies over social media spend up to 40% more money with those companies than other customers Customers regard brands’ social media accounts as actual customer service channels, so it is imperative that brands view themselves in the same light. I’ve quickly come to the discovery that when I need a quick resolution to an issue from a business, my best bet is to tweet at them. No phone calls, no emails, not even a physical visit. Those 240 characters always do the trick! Social media is a double-edged sword for brands. It’s a public, transparent forum where happy customers go to sing your praises but also the same platform in which irate customers go to unabashedly ‘drag’ you. [bctt tweet=”Consumers are quickly realizing that smart brands who value their image- as they should- are quicker to resolve their complaints and issues when aired on social media. ” username=”SheLeadsAfrica”] Utilizing social channels for customer service purposes is no easy feat, but here are some steps in which to manage it effectively: Utilize Social Media Listening Tools There are various social media listening tools out there in which a simple google search will reveal, but my personal favorites are Hootsuite and Google alerts.  Hootsuite is one of the most widely used social media monitoring tools which allows you to track and monitor certain words, phrases, terms and accounts across various social media platforms while Google alerts can be considered to be a free alternative which allows you to do the same, just across the web. Contain Issues Before They Escalate  Businesses must be proactive in ensuring they utilize other servicing channels such as phones and email to resolve the issues of aggrieved customers before they take to twitter, facebook, Instagram or even snapchat to complain.  In the event a business isn’t quick enough to rectify issues, damage control is important when customers take to social media to vent and share negative experiences they may have encountered with your brand. You know what they say, prevention is better than cure! Respond Quickly!  I like to call us millennials “the microwave generation”. From ordering meals to hailing cabs and even keeping up to date with the latest news and gossip, we’re so used to utilizing technology to satisfy our ‘instant everything’ needs.  We want what we want when we want it. Chatbots are an effective tool for small business owners who don’t necessarily have the resources to respond live to client inquiries or complaints 24/7. Also, they can be programmed to respond to frequently asked questions on platforms such as WhatsApp, Facebook, websites and more. This reduces the need for business owners to be available at all hours of the day. Take It Off The Timeline  In the event, irate customers go directly to social channels, as a business owner, you must pacify the customer publicly and take the conversation off the timeline as quickly as possible.  This is particularly important when the issues are complex or you require the customer’s personal information such as a phone number, date of birth or address to resolve the issue. In situations where the issue is quick and easy to resolve, it’s a great idea to engage the customer politely and efficiently right there on the timeline for all to see! This not only reinforces the trust within existing customers but also showcases your brand in a great light to potential clients. [bctt tweet=”As a business owner, you must position yourself as one step ahead of your client – @TheBrandingP” username=”SheLeadsAfrica”] It’s no secret that companies don’t want their dirty laundry aired for current and prospective customers to see, and rightfully so! As a business owner, you must position yourself as one step ahead of your client. Ensure your products and services deliver on your brand promise; and in the inevitable event where client dissatisfaction occurs, establish processes and procedures to manage these situations effectively.  Interested in contributing for She Leads Africa? Click here.

7 lessons you can learn from Issa Rae and her InSecure journey

Issa Rae is an American writer, actor, and producer of the famous NBO series Insecure. She started out creating videos on YouTube when she got tired of seeing the same type of movies about black people. Issa Rae has been nominated for the golden globe award, her series has won the shorty award for the best web series. She also heads a media company called Issa Rae presents. If you haven’t watched any episode of InSecure you`ve just found yourself a new best friend. It’s like the dope movie for every girl seeking for some kind of succor after a hard week of work! It’s so relatable and funny. The story is centered around Issa, a black woman trying to keep it cool with her job in a non-profit, her relationship and her social life. I came across her show IssaRae presents on a lazy day when I was scrolling through my YouTube feed, and I was stuck. IssaRaePresents does not come up short. Trust me, they never disappoint. And oh, we’ve been waiting for the third series of Insecure like… And as usual, we won’t be disappointed. Now back to the main point. The backstage of creating media content is filled with people who never make it to the big screen.  Writers, producers, camera, videographers, directors, editors etc. A lot of work goes into creating what you finally see on your screen.  The backstage of the movie industry is dominated by males especially in production and directing. How did a black young woman break that glass ceiling to be her own boss? Let’s look at these lessons from her. On Starting Out: “I love creating content and YouTube was super accessible. I started my first show in senior year of college in Stanford and I kept growing that audience”. On Being Consistent: “I had two web series before the misadventures of the Awkward Black Girl. Those series did not gain instant fame but I was consistent throughout releasing those videos by 10 am every Monday and promoting constantly” [bctt tweet=”Stop finding the ways that you can’t and start finding the ways that you can – @IssaRae” username=”SheLeadsAfrica”] On Working Hard “People constantly make excuses on why they can’t follow their dreams. Stop finding the ways that you can’t and start finding the ways that you can. Think about what you have now, friends, a camera, a room, whatever you have.  Figure out a way to use what you have to make it work.” On Teamwork “I tend to have strong opinions about the characters in my shows because I feel I know them personally. Also, I try to loosen the rein and allow debates to go on. I love collaborating because there are people with a lot of great ideas I love hearing out. Resisting the urge to outrightly say no has been one of the greatest lessons I’ve learned” On Creativity “Life inspires me. I love little moments. I just like real life. Everybody has different areas of discomfort and seeing how certain things concerns people that won’t even matter to others intrigues me. I try to understand what makes people think that way and learn from them” On Overcoming Challenges “There are definitely challenges. At one end I want to take as many opportunities as I can, on the other hand, I do not want to disappoint myself and other people by not meeting up with deadlines. Trying to find that work/life balance for the past few years has been challenging” For Entrepreneurs in Film/Media “Know your goal. Make sure agencies & companies approaching you are aware of the vision you are working with. Be sure to have a good team.  Utilizing the people around me was the best thing that happened to me. The team members that I have now started from the ground up with me, that organic growth is part of the reason this show has been a success.” Issa Rae has always kept it 100% real, affirming the fact that her show.  InSecure, is a typification of her life as a young black woman trying to make it in a community that seems to tell her what to do. She has talked openly about her challenges and fears, and what accepting people’s approval has been for her. Her mother at first did not even agree to watch the show.   From all of these, I learned two important lessons: 1. People crave authenticity They’ll gravitate towards people who are real and original. If you step into a new place and you’re a sheep amongst a pack of wolves or the only black female in the room, as long as you have a voice and you keep to that voice, people will gravitate towards you. 2. Everything takes time Issa affirmed that the first video she did on YouTube was crap, but as years went by and she gathered a team, it got better. You can tell the difference between her past videos in IssaRaePresents on YouTube and now. Just like a tree grows, slowly building stronger and deeper foundation which in the end will be able to stand the test of to such is the journey of a business which grows organically. P.S – All quotes from Issa were gotten from various videos you can find in the link below; A conversation with Issa Rae – AT & T Shape Issa Rae on InSecure, Jerry Seinfeld and Success – Larry King Show You’re the only one stopping you – Evan Carmichael  If you’d like to get featured on our Facebook page, click here to share your story with us.

JESSICA NAA ADJELEY KONNEY: I TURNED MY BOREDOM INTO PASSION FOR FASHION BLOGGING

Jessica Naa Adjeley Konney found living alone quite boring so she chose to stay on campus after lectures to while away time. As spending time on campus meant more time on the internet, she discovered blogging and entertainment blogs in Ghana like Ameyaw Debrah. This led to her decision to turn her boredom into a passion to keep her busy after school hours. Even though she knew nothing about blogging, she took a bold step and her experience in journalism/writing to set up a blog called Fashion 101 which later turned to Trendsnblendsgh as she saw the need to rebrand once her blog began to grow. She chose fashion blogging because there was no platform specifically dedicated to fashion in Ghana especially Ghanaian fashion. Over time, her blog has grown to become one of the best in Ghana and the Harper’s Bazaar of Africa called Trendsnblendsgh the go-to online hub for everything African Fashion starting with Ghana. Jessica now covers fashion events, features fashion entrepreneurs, offers style tips, offers professional advice to young fashion brands etc.  Describe how you first got into blogging   Blogging for me started as a hobby to while away time during my days at the Ghana Institute of Journalism. I used to spend so much time on campus after school back in the day because I had nowhere to go as I lived alone, so being at home was quite boring. While on campus, I surfed the internet a lot and that was when I realized that there were entertainment websites like Ameyaw Debrah, Ghana gist blogging about entertainment and there were fewer blogs on fashion so that was the moment I decided to turn my boredom into a passion to keep me busy after school hours. Interestingly, I had no clue about blogging whatsoever but I took the bold step to set up my blog using blogger.com and called it Fashion 101. With no direction whatsoever I set out to start fashion blogging. I thought to myself that once I had experience in journalism and writing I could definitely put together some content for this blog and I guess I did. How do you keep your social media pages lit and drive traffic to your blog?   I see myself as a fashion journalist because I’m always on the lookout for contents that will make the news. After every post, I made sure to share the link to my blog on all my social media platforms (back then it was just Facebook and Twitter) and I consistently kept sharing. I also attended fashion events and introduced myself as a fashion blogger because it was the most common term people could understand. This wasn’t easy initially because it was new to event organizers but consistency and relevant content got me where I am today. With regards to keeping the social media pages lit, we take a lot of time to curate images from different sources. We are always looking out for the best photos that will not only engage our audience but keep our timeline clean as well. We sometimes collaborate with photographers for some of the stunning images but quite often we source these photos from other pages or brands. How do you get clients and generate revenue/income?   For a long time, I felt the numbers or traffic wasn’t enough for me to monetize so I explored other ways to raise revenue or income.   I started offering digital marketing services to clients for as low as about 100Ghc back then. Then, I also charged brands who promoted their lookbooks on my blog and platforms and that’s basically been how I make money. Trendsnblendsgh has gone into brand consultation services and helping young brands establish themselves all at a small fee. Monetization is however on our to-do list for the year. [bctt tweet=”People don’t see your dream as big as you do so don’t rely on them for validation – @dje_djelyn ” username=”SheLeadsAfrica”] Would you say fashion blogging is a great financial plan? Do you see a future with this career path?   To be honest it’s not a great financial plan unless you’re determined to make it one. It’s new and fresh to people, especially in Ghana. Fashion entrepreneurs here don’t understand why you need to be paid for your services and it’s quite difficult and frustrating trying to get them to understand. I’d say have a financial backing, extra sources of income so it sustains the passion. At this point, I see it as a great career path for me. To be an editor-in-chief of one of Africa’s most renowned fashion website and some more career opportunities in this same field. Did you encounter any challenges when you started Trendsandblendgh? What did you learn from it?   Always waiting for approval or validation/support. When I started trendsandblendsgh, I wasn’t so confident as an individual and also in what I was doing.   I was seeking validation from others to tell me if this post was good enough or this idea was great. What this did was to slow me down entirely because until I had gotten approval or even support from someone I wouldn’t move. It’s one thing I have learned to fight and rise from. People don’t see your dream as big as you do so if you want to rely on them for validation, approval or support you might as well not start anything at all. Other than you, which 3 fashion bloggers are your absolute favorite and why?   For style bloggers I love Irony of Ashi, her style is simply elegant. I dote on Afua Rida, I love her uniqueness in styling. I also love my friend Nuel Bans of debonair Afrik, I love his creative issues and admire his passion. Who is your number one fashion inspiration, favorite fashion magazine, and designer?   With the rise of style influencers, it’s becoming extremely difficult to stick to one fashion icon or style icon. I tend to

Muthoni Maingi: Glass ceilings are the biggest problem that women face

Muthoni Maingi is a true renaissance woman.  She uses the power of digital innovation to transform lives. Being the Head of Digital Campaigns at Oxfam is just the latest place she is flexing her muscles. She is also the founding director of the Bloggers Association of Kenya (BAKE). Muthoni was also an integral team member in Safaricom projects like BLAZE and Little Cab.  In this insightful chat with SLA, she shares some insights on her career journey and growing with the new digital trends.   At what point in your life did you first learn about your field of work? What called you to it? As the Brand strategist at Creative Edge, the director would find my colleagues and me on Twitter fairly frequently. Instead of reprimanding us, she challenged us to think through how we could begin to sell digital as a service for the agency as it was traditionally lead at the time. From then I fell in love with digital as a marketing proposition and have never left since! As the Head of Digital Campaigns, what exactly do you do? My work at Oxfam really allows me to live true to my passion and purpose!  I stay up at night thinking of initiatives that use the power of digital to connect people and amplify voices to influence decision makers. With my team, we work to grow the brand to become a leading digital influencing organization. We use mobile, web and social media to drive, support, donations and offline participation of millions of people globally. Does Oxfam still consider traditional media and offline campaigns in this digital age? At Oxfam, I am constantly inspired by the amazing work that uses digital technology to influence and leverage the power of people to end poverty. The organization’s inspiration and drive to achieve change for millions of people is embedded in the values, mission, and vision. It is the exact same whether applied to campaign offline or online, there is no separation from the core objective. How has your current role changed your perception of how powerful technology can be in changing lives in Kenya & around the world? I don’t necessarily feel like I am just now seeing that technology can and does have the potential to create change. What I can say has changed is that my approach has always been very Kenya and Africa based. I think that it is great that organizations across the globe are increasingly making diversity a core strategic agenda and that means that varied expertise in the room allows for improved performance and efficiency. Consequently, this experience has allowed me to exhibit our regional ingenuity on a platform that is hungry for fresh perspectives from this part of the world. What advice can you give about personal growth and knowing when it’s time to leave a job even when it throws you out of your comfort zone?     Prior to working at Oxfam, I held major positions in the telecommunications sector. I have always had very specific objectives in terms of how I see my career going. I look at what my objective is in terms of my career goal and what space is available for me to explore that as well as to build something of value for myself and the organization. For example with Safaricom, I was really looking at how I could bring digitally lead segmented prepositions to life. Being secure in that knowledge, I began to look for spaces where I could grow from a digital perspective and lead a team that actually creates digital products.  The opportunity at Oxfam offered me that. [bctt tweet=”When you have solid relationships then everything else always figures itself out – @NonieMG” username=”SheLeadsAfrica”] How important are mentors to you? Do you have any? I try to avoid what can be termed as the ‘expert by proxy’ bias. Where we tend to listen to the loudest person in the room and assume that as a result, they are competent and capable. I genuinely look deeper to find people who are ‘true experts’ in the aspect I am looking to grow towards, even if they are the quieter or less visible ones in the room. Or even if they are not in the room at all. I consider different people mentors in different ways. Actually, I ensure that they are the actual people that I should be talking to. Having been so successful in the famed ‘Silicon Sahara’, one of the most competitive tech industries in Africa. Does this mean women are getting better recognition for their contributions in the tech world? It would not be accurate to look at my path and determine that the state of women is improved because of it. My success is not a beacon of change as a lot more should be done and a lot more can be done to ensure that no one is left behind. Women have a long way to go to get their dues in this industry, not because of their lack of talent or capability but simply because we operate in a world with restrictive, discriminatory and in many cases violent social norms. This applies to all women regardless of class, race, gender and sexual orientation. [bctt tweet=”I am my own cheerleader, and I am very comfortable with failure…  – @NonieMG” username=”SheLeadsAfrica”] What do you think is the biggest misconception women have about how to become successful? The fact that this question is only asked of women says it all. Women across the board put in the work, glass ceilings are the biggest problem that women face. These ceilings appear in overt, micro-aggressive or in hidden values and norms that keep women consistently not only fighting to deliver results in their day job but also having to work around harmful social norms as another layer of labor. The only work that women should be doing is working to deliver to the bottom line, the strategic objectives of an organization. In moments of

Wakanda is closer than you think: Amrote Abdella spotlights the real African innovative tech stories

[bctt tweet=”The real Vibranium of Africa is its people and its potential – @amroteab” username=”SheLeadsAfrica”] Amrote Abdella spearheads Microsoft’s investments in Africa across 54 countries, working closely with her team to enable and accelerate digital transformation opportunities. She was recently named one of Africa’s Top 100 Young Business Leaders, ranking 12th out of 100 leaders who are playing a major role in the continent’s economic development. Before becoming Regional Director, Amrote was 4Afrika’s Director for VC & Startups, where she worked with start-ups supporting the innovation ecosystem in Africa. Amrote writes about some of 4Afrika’s real-world heroes and amazing tech start-ups in Africa.   Since the release of Black Panther, the world has been captivated. The action-packed and fun fantasy movie has been embraced for its representation of black people generally, and Africans specifically. Another key element of the film’s cult-like status is the appeal of the fictional and futuristic African country, Wakanda – full of tech innovations and ultra-modern urban development. But how removed is the world of Wakanda from our own? As a continent, Africa has many advantages that are driving us closer to that aspirational vision: economic growth in many states that is outpacing much of the world, and a youthful population with an entrepreneurial bent. And unlike Wakanda, we aren’t afraid to share our innovations. Microsoft 4Afrika has been playing their part in Africa’s digital transformation. We have been supporting businesses, government projects, startups and young workers through empowering changes in internet access, service delivery enabled by tech and economic development.  Launched in 2013, 4Afrika’s approach has seen them partner with projects of high impact that are driving Africa’s technological awakening. The following are some of 4Afrika’s real-world heroes. Music to our ears Damola Taiwo, Dolapo Taiwo, and Tola Ogunsola are three entrepreneurs who have come through the 4Afrika community and are transforming streaming music in Nigeria through their MyMusic digital music platform (MyMusic.com.ng). MyMusic not only gives users access to home-grown music favorites but has a chatbot that helps users discover new songs and download the ones they love. This bot – built on Skype – was showcased at the Microsoft NexTech Africa conference, and is one of the new technologies that has helped MyMusic grow to 700 000 active monthly users. Their success is largely rooted in local knowledge – understanding the peculiarities of the cash-driven market. Given this, their smart use of airtime-as-payment lets users buy songs with a single click. It’s a viable business which creates a powerful ripple effect that supports and monetizes African musicians. Pay it forward Another growing Nigerian start-up supported by 4Afrika is SpacePointe. Sayu Abend and Osato Osayande started this omnichannel platform with the explicit purpose of supporting business owners. They do this by offering an innovative mobile point-of-service application designed for the Nigerian market. This helps thousands of online and offline businesses transact, and streamline their sales, marketing, and payment processing. Theirs is a superhero narrative of financial inclusion and economic growth in action. Creative culture When it comes to creativity and storytelling, Hollywood certainly doesn’t have the market fully covered. Nigerians and other Africans are creating new characters, challenges, and scenarios every day that are engaging local target audiences. 4Afrika grantee Gamsole, for example, has created 50 new mobile games for the Android and iOS platforms in the past two years. Gamsole games have had over 10 million downloads.  Most recently, in partnership with Diamond Bank, they created Dreamville on Azure, a digital financial platform that lets youth plan their future, save, chat and develop their financial literacy – all while playing games. Skills for good Our real-life tech heroes are also using their top skills for good. They are also partnering with other heroes of the non-profit sector to contribute to meaningful change in Africa. The MySkills4Afrika project has supported four Nigeria non-governmental organizations (NGOs) in their cloud journey. This has, in turn, helped them automate many administrative processes so they can spend more time on their transformative work. These include Junior Chambers International, United for Education Foundation, the Tony Elumelu Foundation, and Technology for Sustainable Development. In partnering with the essential NGO space, we are amplifying the trans-formative effects for thousands of more people. In the cloud, on the ground Because of Africa’s documented historical infrastructure woes, we have become a continent famous for “leapfrogging” traditional infrastructure. Cloud makes sense everywhere. But this is more so in Africa, as it provides the means to scale up without costly infrastructure development. It overcomes the issues inherent in legacy technology and software. It also reduces the significant barrier that a difficult and broadly distributed supply chain can become. Through strategic use of cloud services, young African entrepreneurs are enjoying the same options as their established global counterparts. The next wave The real Vibranium of Africa is its people and its potential. The next superheroes of trade, purpose-drive entrepreneurship, and technology are waking up today in Lagos, Accra, Johannesburg, Yaoundé, and Cairo. They are already discovering their abilities and nurturing their dreams. Let’s celebrate them and tell their stories. Just as much as we relish a different African narrative on the silver screen. This article was written by Amrote Abdella, Regional Director, Microsoft 4Afrika. If you’d like to get featured on our Facebook page, click here to share your story with us.

WEBINAR WITH SUPRIYA SHARMA: TAKE CHARGE OF YOUR BRAND WITH DIGITAL MARKETING (APRIL 19)

Building a successful brand can be risky business and quite a challenge, especially in this forever evolving digital space!  FYI – that’s all about to change…keep reading! While you should tailor your brand’s strategy to its specific goals, how can you ensure that your brand stays ahead of the game, amidst the disruption, through digital marketing? Allow us to school you!… [bctt tweet=”Join @HodanTV for a webinar on April 5th, to learn about building a digital community.” username=”SheLeadsAfrica”] Some of the topics we’ll cover Building a community with the power of storytelling Tips for innovative storytelling using YouTube Building your confidence as a digital entrepreneur and African woman Register below to get access to this opportunity and submit questions that you would like Supriya to answer. Webinar Details: Date: Thursday, April 19th, 2018 Time: Lagos 11am // Johannesburg 12pm // Nairobi 1pm Register for this webinar with Supriya below: [ninja_forms id=170] About Supriya                               Join Supriya Sharma, on Thursday, 19th April, as she teaches us how to take your brand’s success to the next level with digital marketing. Supriya Sharma is the Managing Director of SAS Business Solutions, a global service provider catering to big business houses, SMEs and educational institutions. She has spoken at some international events of repute on topics that include Leadership & Women, Time Management, Effective Business Communication, Being beautiful, Emotional Intelligence in the Workplace, Digital Marketing (take charge of your business) and Entrepreneurship. [bctt tweet=”Take charge of your business through digital marketing with Supriya Sharma on April 19th. Reg here: http://bit.ly/SupriyaSharma” username=”SheLeadsAfrica”] Some of the topics we’ll cover Steps to choosing the right marketing network Best practices to curating valuable and shareable content Tips for leveraging the right brand influencers A guide to effective content promotion via social campaigns Building a sustainable brand strategy with digital marketing Register below to get access to this opportunity and submit questions you would like Supriya to answer. Facebook Live Details: Date: Thursday, April 19th, 2018 Time: 11AM Lagos // 12PM Johannesburg // 1PM Nairobi Watch here: About Supriya Supriya Sharma, is a certified corporate trainer, coach and motivational speaker who began her academic journey as a scholar (gold medalist) in aerospace engineering. She was offered full scholarships at renowned US and UK universities and further developed her skill set to be an astute management professional gaining valuable experience in HR, corporate communications, sales and marketing. Seeing the current status of the world’s economy, Supriya decided to pursue a course in entrepreneurship from one of India’s Ivy League business schools, where the idea of SAS was born. In 2014, Supriya represented Nigeria in the Dreamforce Conference which was held in San Francisco, USA. To add, she has conferred the title of Ms Intelligent – Lagos & Ms Talented – Lagos in the Beauty Pageant organised by ICA in 2017. Supriya strongly believes in giving back to the society as a part of her responsibility. In this view, she actively volunteers her time to develop employability skills among the Nigerian youth and is closely associated with women empowerment missions across Asia and Africa.

Nnanke Essien: The Visibility Expert

Nnanke Essien is a visibility strategist and business transformation coach. She helps individuals with awesome ideas, products and services to get seen and found by their ideal clients. She does this using a 5 step visibility building process to build an effective and efficient visibility roadmap. Nnanke believes that the path to success is littered with awesome but poorly marketed ideas, hence her mandate is to support businesses find this sure pathway. She is a John Maxwell Certified coach, a HR professional and a visibility builder round the clock. She has been supporting start-ups and businesses since 2007 even through college. Why is it important to stay visible? If nobody knows you exist, nobody will buy from you. It’s really that simple, you must always find a way for your ideal clients to remember that you exist. We call it top of mind awareness. In other words, if at any point your client has a need, your brand name should be top of mind. How can brands stay visible despite strong competition on social media?  Truthfully, social media isn’t going anywhere and the earlier business owners understand this and take ownership the better for brands. Firstly, to stay visible, brands must adhere to a stellar mindset. Beyond this, brands need clarity on why they are in the business. This is in terms of the business mission, vision, values, identifying their business playing field (niche), their core message and their brand positioning on the value chain. Brands also need clarity on their ideal clients. Who are the people whose lives and businesses will be transformed by virtue of the fact that this business exists? Understanding the client’s exact needs, desires, challenges, what they need to transform, lifestyle, spending power and motivation is key to business visibility success.Finally, brands can also stay visible by authenticating their authority in the market. Having consistent, attractive and meaningful bio’s on their social media platforms can contribute to this. Their bio must contain relevant information on who the brand is. Also, nurturing communities i.e groups, leveraging on content and becoming an information reservoir for clients can be a great way of authenticating authority. In all of these, consistency and building revenue generating models, systems, processes and assets are key to success and visibility. What are your top three tips for business owners to incorporate into their brands? Have a consistent brand voice and visual appeal that is easy for people to spot and recognize. Focus on building relationships using KLT (Know, Like and Trust) techniques like live videos, Instagram stories, guest appearances et al. Leverage on content that your ideal clients need. How can women balance putting themselves out there while not appearing too forward? Woman know what you want. Don’t do things out of compulsion or pressure. The woman you buy shoes from didn’t shy away from her calling, the woman who sells human hair didn’t shy away from her calling. Recognize your hustle. Validate it! Look for a group of persons or coaches and mentors who can help you identify your hustle, find your sweet spot, stay there, flaunt it and own it. What do you wish more entrepreneurs knew about today’s changing marketplace? I wish they would spend more time actually researching than copying and wasting endless time doing idle and non-income generating activities. Behaviors are changing. The spending power of your ideal clients is changing. Algorithms on all the social platforms you are using are changing. [bctt tweet=”Spend more time researching, strategizing, building systems and processes that will stand the test of time – @gnnanke” username=”SheLeadsAfrica”] What is the next step for you in 2018? I want to have intentional positioning. This will include focussing on my visibility cure show and collaborating with industry veterans.  If you’d like to share your story with She Leads Africa, let us know more about you and your story here.

Joy Eneghalu: Using Strategy to Conquer Social Media

Joy Eneghalu is a social media strategist. She helps businesses and teaches individuals how to leverage social media to boost their brand awareness, increase their sphere of influence and make a profit. She is also the founder of the Influencer Marketing platform called Influensah. Can one thrive in today’s marketplace without social media? Social media has taken over and has the potential to expose one’s business to a larger audience. It is highly important to have your business on social media so you don’t lose out on the goodness. However, there is the offline part that people also have to maintain. Social media has become a must-have tool for every business to thrive in today’s marketplace. So, if social media is here to stay, what are the career opportunities open to young people? There are tons of career opportunities open to young people and the beautiful thing is that some of them are largely untapped and it costs almost nothing to get started. Young people can now go ahead and become some of the following professionals: Online TV Hosts Online OAPs Social media and community managers Online event planners Influencers Data specialists and Facebook ad experts Funnel experts Website designers and social media graphic designers Content creators  All you basically need is a phone, internet, knowledge, skill, and visibility. If you are wondering if people do these as actual jobs and cash out, there are many of them and they aren’t even enough for the market. What were the mistakes you made when you started out? How can others avoid them? When I started out, it was basically trial and error. Eventually, I invested in courses that helped sharpen my skills. The number one mistake I made was not documenting an agreement with a client and that cost me lots of money because of the lacking proof. This lesson was very important for my success.   Before discovering the essence of a community, I played a lone game for a while. However, I now belong to about 6 communities that have provided me with immense support and knowledge. With many people coming on to the social media space, what would you advise to stand out amidst the noisy marketplace? This may sound cliché but nothing beats being authentic, genuinely caring about people and adding value. These have been my own sauce and it works pretty much for everyone you see doing great things. If you are fake, people will find out. Let your style of delivery on social media speak for you.   [bctt tweet=”Overnight success doesn’t exist as a social media strategist or manager; you have to put it in the work – @joyeneghalu” username=”SheLeadsAfrica”] What are the myths in your line of business? Overnight success!! It beats my imagination when many say to me ‘Joy, I want to blog or I want to start managing an account. They said this thing is like oil money. If I do it like this now, by xxx time, I will have xxx amount of money’.  It baffles me a lot. Overnight success doesn’t exist as a social media strategist or manager; you have to put it in the work. Some people even take 10 years! Money doesn’t grow on trees in the online world.  Secondly, just because one is visible and popular online doesn’t mean the person has billions sited in their account. It can be very annoying to have people asking you for money because of your online fame. If one is being visible on social media, please understand that it is part of the journey and not the destination.   Could you briefly share with our Motherland moguls on WhatsApp for business? WhatsApp for Business is a highly innovative tool that businesses can use to offer fast and efficient customer care services to their customers. With a range of different features such as analytics and labels for pending payments; WhatsApp for Business is a highly effective tool for online business.  I personally advice having the ‘Click to Chat’ feature on your website or social media platform. This feature enables people to easily chat you up and maintain a human relationship with your business.  Final Words You can do this. You can achieve anything you want with the right mindset. [bctt tweet=”Hone the skill of recognizing opportunities and jump on it before the crowd does – @joyeneghalu” username=”SheLeadsAfrica”] I look forward to having lots of young ladies kicking butts in the social media/online space.   If you’d like to share your story with She Leads Africa, let us know more about you and your story here.

4 simple steps for developing a marketing strategy for your Small Business

It’s common to see many small business owners unintentionally ignore marketing, as in this digital age, a lot of SME’s interchange ‘marketing’ with ‘social media’ and ‘advertising’. This article aims to get small business owners to think about marketing holistically and systematically. Marketing is definitely not a few social media posts with a few Instagram ads here and there. You need to put in WORK! Running a small business without a strategy in place leads to confusing your customers with mixed messages, and worst of all, confusing yourself with a lack of direction. We’ve put together for you, some simple steps to developing a marketing strategy as a small business owner. Step 1: Take a step back Look at your entire business as it relates to your marketing strategy, plans, and campaigns as well as your competitors, your customers and your industry as a whole. Take the time to write (or type) things down, getting your thoughts out of your head allows you to see the bigger picture. Step 2: Plan ahead Lucky for you, here is a FREE template you can use ( because who doesn’t like freebies?) to develop your marketing strategy, which you can download and work through. Make sure you are as thorough as you can so you don’t get overwhelmed later on when it is time to execute your plans. When you answer these questions, it is time to think about how they will affect your marketing communication. Step 3: Communicate appropriately Your communication depends on your strategy (which you should have created using the template above). For example, if you provide a home service or you offer delivery services, your communication should play upon the element of convenience. If you do not have a permanent location and offer a nomadic experience, then your communication should play up the element of mystery. If your target customer does not have a car and uses public transportation, your location is key as it needs somewhere that is close to where your customer works/lives or you can consider a delivery service and cut down on your overheads. Your product, customer base, and price point will determine your tone of voice in your communication for example, if you are selling luxury high-end handbags to women over 40 years old, it is not advisable to use slang such as ‘slay’, ‘beat’ or extensively refer to popular culture as your customers are unlikely to relate. If you are selling a luxury product/service, your communication should be minimal, professional, impersonal and aesthetically pleasing. Make sure you are not partnering with brands that might dilute the luxury i.e. lower end brands or brands that cater to a completely different market in the same industry. If you are selling a product/service that is complementary to another e.g. if you are a makeup artist, your service complements or relies on makeup products and tools. Therefore, your communication can involve displaying makeup products or you can possibly collaborate with brands that offer the complementary product/service. Step 4: Stick to your plans Defining your USP (Unique Selling Point) and communicating effectively will allow you to play up your strengths and allow you to stay consistent and relevant in your consumers’ minds. You will be able to let your customers know exactly what problem your product/service solves and what gap it fills. Without actually writing down these points, you may be communicating something that you think is a strength but is actually your weakness in comparison to your competitors. Once your marketing strategy is in place, it becomes easier to develop your marketing plan for different instances, e.g. your launch, new product releases, and your seasonal campaigns. Go forth and strategize!

Vaida Odongo: You can start a business anytime with the right mindset

Contrary to what many people and businesses might think, investing in your brand online is not just about spending money on the brand. Instead, it’s about building an entity that will resonate with your customers and keep them coming back again and again—even when there’s no deal or promotion to entice them. Who is Vaida? Vaida Odongo is a young woman living in Nairobi who’s passionate about empowering women and leveraging on technology for sustainable development. She studied Gender and development studies while in university but came to love marketing after a short stint working as a trainer in the Google Digify Bytes Program that was being implemented by Livity Africa, a youth-focused nonprofit based in Johannesburg, South Africa. Vaida loves seeing businesses grow and coming up with strategies to solve various business challenges. “You might be having a challenge with selling a product online, what I do is that I sit down and look at all the possible solutions that might help solve the problem then we choose one that works. I love the adrenaline rush that comes with brainstorming”.  “I have always been interested in empowering women. When I was younger, my dream was to work in an NGO that would enable me directly work with women. I hadn’t figured out yet what exactly I wanted to do when I actually landed the job, but I knew things would become clearer with time. [bctt tweet=”When you empower a woman, you empower the society – @vaida_odongo” username=”SheLeadsAfrica”] Fast forward almost ten years later, I have found myself working with women though not in an NGO. I now help women brand and market their products and services online. I am very passionate about helping women grow and sustain their businesses because I believe that when you empower a woman, you empower the society.”  Why Digital Marketing? “The world is increasingly going digital. With more than half the population using online platforms such as social media, companies are now forced to look at how they can leverage these platforms. The social space is set to grow and there’s a need for training so that the teams which are set on marketing online have the capacity to do so”.  What does your work involve? My work involves training women-led business and enterprises on branding online. This means creating a brand story that their online audience will be attracted to. I have been working on this for the last two years and I’m loving it every day. My pieces of training are conducted over a one to two-day period and tailor-made to fit a customer’s needs. [bctt tweet=” I love the adrenaline rush that comes with brainstorming – @vaida_odongo” username=”SheLeadsAfrica”] Whether you are in beauty, fashion, construction or advocacy, I have the right curriculum to help you amplify your online voice. I also help companies come up with strategies that will help amplify their voices online. I also offer mentorship sessions to my clients. Maybe along the road the strategy we picked might not work, I’ll come in again and we’ll come up with another one. I also offer refresher training to me customers for free. My aim is getting their businesses to grow so we do whatever it takes to make sure this happens. To empower more businesses to grow, I also offer pro bono services to customers who are just venturing into business and need some advice. I do this because at the beginning some people just need to know different ways they can market their products and services.  When building your online brand, you need to: Make sure you understand your audience, their needs, and why they interact with you. Create an online persona that is fun and captivating at the same time. Be consistent. Make sure you post when you are supposed to. Take time to appreciate your customers e.g. through give away.  Remember to have fun. Captivating your audience is trial and error. Have fun while at it. How do you manage your business? Being your own boss is a challenge because most of the time, you never know when to stop and take a break. I have learned to schedule myself so that I have enough time to catch my breath and relax. Also, I enjoy reading and watching animated movies and cartoons. I also love cooking and discovering how I can use different spices and herbs from all over the world in my food. What is your advice for young women who are looking to venture into Digital Marketing? My advice to young women out there is that you can start a business anytime and with the right mindset, you can take it to the next. Becoming a digital marketing expert requires you to do a lot of research to know what’s happening in the online space.  Remember that deciding to be your own boss doesn’t mean lots of free time on your hands. You have to be willing work overtime because most of the time you will have to do everything on your own without a cheering squad.  If you’d like to share a story with us at She Leads Africa, share your story us here.