That money you want is in someone’s account: Amba Eyang – Ajakaye
Not every “celebrity” is known. There are powerful women who are not just breaking glass ceilings, but also impacting the lives of people they meet. One of such extraordinary women is Amba Eyang-Ajakaiye, a Brand Storyteller and Business Strategist. She is the founder of iDare.NotDread Nigeria, a social engineering platform promoting innovation, creativity, and enterprise through storytelling and value sharing. She is also team lead of the Build My Business initiative born out of iDare.NotDread’s enterprise. Centered on building skills and capacities for young people in the business. This project launched grand ideas such as the BMB Expo and BMB Training school (online) in 2017. Amba has gone from transforming ordinary people who would have never thought of writing their own books, to making them authors. She’s also supporting small businesses to achieve scalability and growth especially, by helping them identify and understand the importance of “target markets” and “market validation”. In this interview with SLA contributor – Wuraola, Amba Eyang-Ajakaiye bares it all about IDare.NotDread and highlights why small business owners should “do it afraid”. Tell us about your company – IDare.NotDread iDare.NotDread is a social Enterprise promoting innovation, creativity, and enterprise in Nigeria. Our focus is primarily to build women communities and empower them with creative and innovative skills for business growth. What’s one business tip you wish most business owners knew and could wield to their advantage? Network. Meet people. That money you want is in someone’s account. That unspoken challenge can be solved by someone. Attend workshops, events, and meet people. Most people don’t bite. How can entrepreneurs begin to understand the power of conducting market validation, and collaboration with other SMEs? I believe in collaboration. This is why I try to build communities. We started the Abuja food community in May, and its amazing to see how much collaboration has happened in a group full of women. Yet, we probably thought women prefer to fight. No. The moment businesses understand that collaboration first means ‘here is what I can give you’, before ‘give me what I want’, they will lead better businesses. With a lot of fake business coaches around, what makes your brand different? We didn’t just arrive. We’ve been here a while. In 2013 we started with creating a platform for entrepreneurs to share their stories and inspire others. Over time, we realized stories weren’t enough. Capacities needed to be built. So we went all in to try to understand the real needs of the entrepreneurs we wished to serve, and since 2016, we started contributing to conversations around digital technology and creating a good impact in the digital space. Since then, our efforts have birthed super brands. In the past 3 years we have successfully trained 4,000 entrepreneurs on digital strategies as well as provided opportunities for business visibility. Many thanks to the opportunity Google granted us through the Digital Skills for Africa programme and a host of other partners who have trusted us to work with them. Why should SMEs understand their target markets before making an entrance into the market? Because if we don’t, we would be hitting our heads on rocks. Hard rocks. You can’t sell to everyone, and this is why research is key to identifying who your market is. Tell us about your Ebook Challenge Its amazing! I launched my first ever ebook on March 2019, titled ‘How to write your first eBook‘ and that’s where the ebook challenge began. We are currently on our 3rd cohort and it’s been amazing!!! Every 2 months we launch a new set of authors who are super proud of their achievements. It feels great to empower people to create wealth with their knowledge. We are looking to expand the community beyond eBooks to help more women create diverse digital products and generate more income. How does the “Do It Afraid” catchphrase relate to entrepreneurs who don’t like taking risks? We all have fear in us. It’s an emotion. I am still learning to tame my fears. And we all should. The best way to go about it is to go ahead and do that very thing you fear. I have coached a number of businesses and one of the areas I tend to focus on is to help them fight those limitations – the little voices and beliefs that make them feel less of themselves and limited. It’s important we act despite fear. Accept your fears but act. What’s the worst that could happen? Failure? Then show me one person who NEVER failed.
YALI taught me not to limit myself: Sthabile
Sithabile seeks to impact her community by fulfilling her dreams and goals. She has managed to do so by establishing several projects such as..Langa – for rabbit and chicken rearing, Buffy Bakery – for commercial baking and currently working on an initiative called “Women in Wildlife Conservation”. Her main interest in impacting communities is through mentoring youths and helping them in achieving personal goals for their lives and their contribution to social development. In this article, Sthabile highlights how she’s developed herself personally and professionally, through leadership programs. As an entrepreneur, what key strategies do you think are vital to running a sustainable business? I founded ‘Langa Farm Produce’ after more than a month of always running to the banks looking for a start-up loan to start raising rabbits and free-range chickens. The terms and conditions for that time to get the loan were unfavorable. I remember some words from one wise lady who said: “You need to start small and build from there, and have a small project on the side as well that will enable you to get a $1 a day to inject into the bigger project”. This is how I started baking commercially (start of Buffy Bakery) and with the profits made, Langa was started with just 3 rabbits and 20 free-range chickens. To-date we have managed to supply city butcheries and Langa has become self-sustainable. The initial bigger project was Langa because the aim was to go international with the rabbit products. But Buffy Bakery got bigger as well through an increased clientele and high demands hence the need to also start mentoring and training young ladies and interested personnel. It was through these projects that I realized that there is no such thing called a ‘small project’ but it’s up to you to view it as small or big. To remain competitive in whatever industry they decide to venture in, be creative and innovative in your work. Don’t just do it for money. What made you apply for the YALI leadership program? I knew YALI to be a professional platform where individuals are able to mature, develop and acquire skills that will benefit them in skilfully contributing towards the development of their communities, nations, and Africa as a whole. By continuously following their programs on social media, I was keen to be part of their program and learn more about how best I can impact my community and network. So I applied for the Cohort 17 program under Civic Leadership track. What skills did you learn there and how will they help you? I was under the Civic Leadership track – a program on how to impact our communities by being the change we want to see. It focuses on improving the quality of life in our communities by identifying gaps and problems already there and using skill, knowledge, and values in tackling them and making a difference. I obtained vast knowledge on the establishment of civil society organizations; proposal writing for projects and grant funding obtaining. Two major things I learned were: 1. How to run a business YALI taught me the power of networking and partnerships. In all that you do; you need people to work with; you can never work alone. A business is not for me nor my family but my community. For me to be successful in whatever business I want to venture or I am in; the first question I should ask myself is how best will my community; a nation and Africa as a whole benefit from it and does it address the gaps that already exist in my community. And to change our communities we need to share our skills and knowledge; build partnerships and network. The depth of the knowledge I gained will allow me to achieve one of my goals I have had establishing a wildlife program mainly focused on resuscitation of idle parks and involving women in wildlife conservation. As one of my previous challenges was obtaining funding for these projects; through YALI. I also learned the proper way of writing Grant/Fund request proposal. 2. Personal development YALI taught me not to limit myself. To think of what happens when the vision and the goals are fulfilled; to ask myself “so do I just stop there because it has been fulfilled?” I used to think maybe I am just doing a lot of projects at the same time and there is no way I will be able to tackle them all. But through YALI I learned the power of building a team that shares the same vision with you; that will enable you to build the foundation and the groundwork that is needed and move on to the next thing that needs to be done. I learned to be confident not only in myself but my work as well so as to be able to present and articulate it well to interested groups. My advice to other aspiring game changers… Decide to start and stand with your decision because the environment will never be conducive for you to do so. Put your all into it; it doesn’t matter how many times you fall; rise up, dust yourself, learn from your mistakes and move forward. Build before you can start putting profits in your own pocket but above all; give back to your community. What challenges have you faced and how have you tackled them? But we didn’t let that be a hindrance in achieving our goal. For these two projects, we had to start with what was in our pockets and a few resources. Every profit we made was put towards building these projects and seeing them come to life. Right now Buffy boasts of having a vast number of equipment attained through profits, and some of its profits were put toward Langa till it became self-sustainable. For Langa, our greatest challenge was a continuous price hike of feed for both chickens and rabbits. With the realization that the expenses were now
8 Essential Skills Every Business Owner Needs to Learn
As an entrepreneur, I make sure to educate other ladypreneurs about the importance of investing in themselves. While investing in yourself and business might cost you a lot of money, it gives you long-term benefits such as the advantage of building valuable skills that would benefit your business and improving your strengths over time. Let’s face the truth- the business world has changed from the way it was operated 20 years ago. Running a business on just sheer instinct isn’t enough anymore. You have to stay on top of growing trends if you want your business to survive and succeed. And that’s why I have put together this list of business skills and resources that every business owner needs to boost their business. 1. Relationship Building Building great relationships especially with customers/clients is one of the ways to differentiate your business from competitors. As a business owner, your relationships will take various forms, as you’ll meet different people; and need to wear different hats to maintain a good relationship. I’d advise that the major categories of relationships you need to build are with: Customers/Clients; Business connections/ fellow entrepreneurs who can grow and support your business; and Mentors 2. Storytelling Let’s face it! Everyone loves stories, no matter the age or economic status. Incorporating storytelling into your business infuses a human touch customers can’t resist. It helps customers establish a human connection with your business. Some of the advantages of using storytelling for your business include: It captivates your customers; It makes your business relatable and approachable; and It makes your business credible and trust-worthy. 3. Content Creation Content is king! Yes, that might sound cliché, but it’s true. Please note that content doesn’t have to be restricted to words alone. It could come in other forms such as videos, infographics, pictures, podcasts, whitepapers, case studies, etc. Don’t just display the products or services you’re offering. Go a step ahead by also offering value to your customers. For example, do you sell fashion items? Spice up your brand by posting style inspirations, care of the items you sell, how to rock that item for different occasions, etc. By providing good content, you not only let your customers know that you have their best interests at heart but also assert that buying from your business is the best decision they could ever make. 4. Customer Service How many of you never returned to buy from a brand just because of poor customer experience? Lots of you, right? The same principle applies to your customers too. As business owners, you have to realize that your customers are king, and so, must be treated like royalty. Providing excellent customer experience is one of the easiest ways to make your business stand out from other businesses. It’s also one of the easiest ways to retain customers and get referrals. Therefore, ensure you develop your customer skills and treat your customers with respect. 5. Financial Literacy/Management This means having an understanding of how much you can spend and how you should spend it. Every cent you spend and generate must be accounted for. If you don’t know how to calculate your expenditure and revenue, it’s definitely time to become financially literate. 6. Management When your business begins to grow, it will require expansion. And expansion translates to hiring more people to support you. Once you do this, you need to ensure that the people on your team are doing what they are supposed to do and that they’re are doing it efficiently. Therefore, don’t be just a business owner. 7. Leadership A good business owner needs to have good leadership skills to run a team of other people. When you are a good leader, it becomes easy to motivate and inspire greatness in your employees. With proper leadership, employees, contractors, and even customers will respect you. Please note that to be a leader isn’t to be bossy to inspire fear. Rather, a good leader brings the best out of people, listens to other people, shows them respect and showing them that you’re capable of leading them to achieve victory. 8. Hiring I see a lot of business owners make the mistake of hiring the first person that shows an interest in working with/for them or has the qualifications they are looking for. Unfortunately, that isn’t enough. While hiring a person with an exemplary portfolio and good work history is good, you have to consider other variables such as their personality, beliefs and whether they are a perfect fit for your business’ culture. Running a business is very demanding. Identify your weaknesses and invest in skills that that will provide your business with solid foundations.
To succeed in business, you need Self-Awareness, Client Awareness & Market Awareness – Nnanke Essien
Nnanke Essien is a HR professional and a business consultant. Her experience in business began when she was 14 years and helping her mom with her crayfish business. Since then she has been a business partner to many business owners leveraging on her experience in providing strategy and human resource solutions for diverse industries including manufacturing, oil, and gas, consulting, communications, retail, energy, education, etc. Her core is transformation, (people, process and culture integration) and her superpower is helping businesses with interventions for value-based/profitable visibility, resonance, growth, and sustainability. In this interview, Nnanke Essien talks about her introduction to business consultancy and her just-concluded event for fashion entrepreneurs. You recently organized an event for fashion entrepreneurs. What triggered it? The dream began for me in December 2017, when I began to observe the behavior of attendees at a goal setting hangout. It was fascinating watching folks create their vision board by tearing pictures from magazines and posting them on cardboards. My analytic head kept wondering if this was just a fun activity or it made sense to them. I knew something had to prepare them for this experience to be worthwhile and useful and that thing was beyond the five-hour business lecture they had just received. Fast forward to March 2018, one of the participants at the event sent me a lengthy message beginning with “coach how can I be visible? I have tried everything and nothing seems to work”. I immediately put on my business growth doctor hat and began to teach. I spoke to her about the psychology of her business, her products, her promise, the right platforms for her, promotion style etc Alas! her reaction simply showed that what I was saying didn’t sound like the solution she wanted, she just wanted a quick solution to help her be visible. How can fashion business owners optimize their businesses? While growing up, my church used to be in a location where spare part dealers were dominant. I used to marvel at the apprenticeship structure, a young boy will learn and aspire to be like or even greater than his master. Likewise, new fashion designers should take time to learn under someone they aspire to be like not for three months but for an extended period, where they can gain mastery. There are a lot of advantages to this model. They gain undisputed mastery and get leverage riding on the positioning of that person they learned from. The market also trusts them faster and they have a reference point and a benchmark for success. They exhibit great business success skills because of their learning process. You are guaranteed to get results. Don’t be in a hurry to get on the gram and then begin to run helter-skelter with the excuse that the fashion industry is over saturated Know what you want to be visible for, find out what the leaders in your space have done to get to their positions, mirror them especially those that align with your values, get results and remain on top. The biggest question for me was “how can we be a part of the solution?” So in 2019, we began planning in earnest, The business leaders breakfast meeting, a platform where we bring the best minds (leaders) in business to share insights and experiences as well as to equip business owners with knowledge that will prepare them for the massive opportunities in these industries. The mandate for us was simply to create a market space that encourages inclusive growth especially in a challenging operating environment like Nigeria. We positioned our platform as a catalyst (incubator) to help entrepreneurs have access to market, access to untapped opportunities, access to financial services, to even just dream big, know that their dreams are possible and position their brands for global leverage. For us, It is our utmost desire to see SME’s go from struggling businesses to growing businesses, from no systems to systems of optimal productivity, from business underdogs to business leaders, from zero productivity to optimal productivity and finally, businesses that contribute strongly to the local and national economy. We wanted to bridge the huge divide between business leaders and business freshers. To build an ecosystem of support, collaborations, and access to opportunities within and outside Africa. We had Mai Atafo, Valentine Ozigbo, Joycee Awosika and Adaora Mbelu headlining our first event What key lessons do you wish more fashion business owners knew based on what was learned at the event? Tie your fashion business to a bigger vision Be an endless learner Seek continuous improvement Focus on excellence and excellent service delivery Understanding your business model and reviewing it consistently is key..I can’t even stress this enough Stay on top of industry changes, be aware of global trends that impacts your business locally and adapt accordingly Network more Don’t be afraid to express your creativity because you assume the market won’t respond Don’t be afraid of collaboration and scale Keep your promise to your tribe, never compromise The value pyramid is divided into three: the bottom 30% (no go area) the middle 70% (the average, normal space where most people play) and the top 10% (where the leaders play). What’s your advice to a struggling fashion business You don’t need more visibility or brand awareness storms (with loud music and an open truck) to build a profitable and sustainable business, what you need is people who can’t stop raving about what you do… I call it “raveonance” rave+resonance. You can’t achieve this without self-awareness (understanding why), client awareness (understanding the who) and market awareness (understanding the what and how). The best place to start is to understand whom you do what you do best for, why you do it, know yourself and these people like the back of your palm and —then start creating something those people love.
Here are 5 reasons why you need a personal website
Have you ever seen a myname.com website and thought “oh that’s so cool but it’s not for me?” Well let me shock you, if you want to stand out online whether in the corporate or business world as a slay queen in the 21st century, then you best believe it’s for you. Still in doubt, let me give you 5 reasons why you need to grab your domain name and have a beautiful website designed to suit your goals and personality. 1. Your paper resume is about to go extinct! A recent study by OfficeTeam shows that more than one-third of companies feel that resumes will be replaced by profiles on social networks. What this means is that prospective employers and clients are and will be searching for you online. 2. You get a home for all your online activities It means that even if all social media platforms crash, there’s still something to your name on the web. It also means that there’s something to link to when people mention you on the web. 3. Worldwide exposure Having a personal website allows you to be able to express yourself, your gifts and your thoughts online thereby building thought leadership in your areas of experience and expertise. This makes you more attractive to people seeking to work with you. 4. Make digital sales “I don’t want another source of income,” said NO ONE EVER! Having a personal website makes it easy for you to create and sell virtual products without messing with your job or business. You can host products such as ebooks, online courses, pre-recorded songs and albums, webinars and so much more on your personal website and make passive income from them. 5. Build your personal brand Having a personal website helps you get conscious about building your personal brand. You can retire or resign from a job or business, but you can never resign or retire from being you. So don’t build your career or business and forget to build your personal brand. If you’d like to learn more about building thought leadership and online visibility for your personal or business brand, please click here to get access to my FREE online visibility checklist on my “personal” website ?.
Annesophie Achera: Bringing African fashion to the forefront of the retail industry
Annesophie Achera is the founder and creative director of AAchera Designs, a chic African fashion brand born in Nairobi, Kenya in 2011. She created the unique clothing line for women to feel bold, vibrant and confident and has since taken her brand across the region to Rwanda, Ghana and across the pond to the US and the UK. Annesophie takes pride in her designs as they show her love for the African print and African culture unabashedly. A fashion force to reckon with, Annesophie has had quite the journey and in this article, she shares her eagerness to do a lot more for the burgeoning fashion industry in Kenya. On how my career in fashion began… A few years back, I would make my own clothes to wear to family functions, and would always get positive responses about the clothes I designed. People always wanted to know where I got this dress or that top and it became so frequent that I started getting a few orders here and there and with the constant push from my family, I decided to start my own line. Being in the company of my cousin Liz Ogumbo, a well-known fashion designer based in South Africa and my mentor also got me very interested in the fashion industry. Having worked with True Love magazine as a stylist also helped me learn my ways around styling people from all walks of life. What inspired my fashion line – AACHERA… I’m very passionate about fashion and style and I personally like dressing for occasions – every day is my runway. That is what inspired me to create a line for both myself and for people out there who love fashion and want to look and feel confident in what they wear. I currently have two fashion lines. One is a luxury line which mainly has stock for occasions – this was inspired by wanting and appreciating the finer things in life. I recently rebranded the line and what inspired that was the need to have local fashion businesses in the retail space, I felt the need to fill that gap and bring African fashion to the forefront of the retail industry. My thoughts on the fashion scene in Africa… I think the fashion scene on the continent is doing quite well. I always say Africa is the new luxury at large as a brand in itself. The industry is really thriving in West and Southern Africa and it is picking up quite fast in East Africa as well. I have done business in Kenya, Ghana, Rwanda, and the US and England – so as a designer in Africa, you have quite a big market, especially in the diaspora because they tend to prefer locally made clothes to support their own. The African Development Bank (AFDB) stated that fashion in Africa is sustainable mainly just by the virtue of creating employment opportunities for our own here, especially for a lot of women and creating a positive working environment. How I think the fashion scene in Africa can improve… One challenge I think we face a lot is the challenge of production, and this is something I am constantly working on and gradually overcoming. It is a case of either growing your in-house production team or taking your designs to the factories and that is always a challenge if you are a small business. I wish we could have more people taking in small – scale orders so that the businesses that are just starting out can still get the same quality of clothing. My fashion do’s and don’ts… Don’t – wear clothes that do not fit. They give the impression that you’re either not too confident with yourself and it kind of reflects badly on you as a person. What you wear says a lot about you without you having to say anything at all. Do – have a good base/foundation to your dressing. By this, I mean what you wear inside your clothes should also be as good as what you wear outside. Wearing the right size bra, good clean underwear, provides a positive base for what you will wear on top of all that. Your style should be a reflection of who you are. Lousy foundations = a lousy fit = lousy confidence. Don’t – rush into trends I prefer to make classic pieces that can be worn for a long period of time. Trends tend to die out quick and you end up wasting money and time on pieces that won’t serve you a long time. Buy clothes that you intend to keep forever. Quality over quantity any day. Do – have a signature style. Be known for something. You don’t need to be a fashion designer or a stylist to be known for that particular style. How does one get to know their signature style? One should ask themselves various questions like who are you really? What do you like to do? What do you stand for? My top 3 fashion icons, locally and internationally… Asiyami Gold Elie Saab Michelle Obama What motivates me to create and develop new designs… My motivation comes from different things. I look to different cultures, I try to learn and understand them to appreciate what they offer in terms of creativity. When I travel I take time to engage with different people from different parts of the world and get to learn the history of the place and the people and understand why certain things are done in a certain way. All this inspires my designs in one way or another. Some of my collections stem from a personal story that I’m relaying in my work. AAchera is basically made to incorporate African cultures into the design and telling an African story through our textiles and collections. When it comes to designing, I look a lot to the seasons we experience. I use different colors according to the season and pick small elements fro what is
Joanna Steele: 2019, my year of return – from London to Equatorial Guinea
I was born in London in the 80s to Jamaican immigrants who arrived in the UK as young children in the 1950s. My mum studied and worked as a nurse for the NHS (UK’s national health service) specializing as a midwife before becoming a health visitor. My dad was a Ph.D. educated engineer, physicist, and researcher working for MI5 (the UK government security and intelligence agency). He was also an Open University lecturer. My early ambition was to be a lawyer. I began a Law degree at London Metropolitan University but discovered pretty early on that it wasn’t for me. I changed to Marketing and Spanish with the ultimate aim of working internationally. After university, I worked in a number of traditional PR and marketing roles and in the early 2000s, transitioned to a more digital focus. More recently I have been making my mark within the UK digital retail space leading award-winning teams, projects, and campaigns. I developed the content for the Mothercare (UK Mother & Baby Retailer) app – Winner of Best App at Paypal E-tail Awards – 2013 & 2014. I managed the social media team shortlisted for Best Social Media. In 2017, I was a Tech50 Women award nominee which acknowledges emerging UK female tech talent. “But I’m leaving London for Equatorial Guinea”. Why Leave? In 2014, I met my now fiancée – a self-taught digital designer and animator who had worked for companies including Google and Amazon. We would often get requests to design leaflets and websites – many from DRC and Angola where my partner originates. There was a clear demand for digital and design services but no-one local to fulfill. My partner went to DRC to explore the market and landed an opportunity in Equatorial Guinea where he teaches animation at a local school, has built their website and is working on other marketing collateral. Africa’s potential as a global leader in the world’s digital economy grows significantly every year. A growing population, increasing internet penetration and mobile adoption, already goes a long way towards overcoming infrastructural barriers to digital transformation and connecting people and services online. That’s why we’ve created Dimax – a digital agency helping businesses in Western Africa become more digitally focused to drive growth. [bctt tweet=”Relocating and establishing a business is exciting, but it is hard work – @MissSteele” username=”SheLeadsAfrica”] How am I preparing for such a big transition? Here are my top 5 ways to prepare for a huge transition such as this… 1. Visit the region multiple times. Read, research and understand the cultural and business landscape. Upskill if necessary. Current reads: “How We Made it In Africa” – compiled by Jaco Maritz & “Africa’s Business Revolution – How to succeed in the world’s next big growth market” by Acha Leke, Mutsa Chironga and Georges Desvaux. I’m also a student at the Oxford University Fintech Programme learning about how technology is disrupting financial markets. 2. Network. Get yourself known. I attend at least 2 networking events per month and am working on elevating my online personal brand 3. Get your finances in order. Reduce expenditure, increase passive income and have a plan for how your assets will be managed whilst you’re away 4. De-clutter – I didn’t realize how much stuff I had – most of which I don’t need or won’t be able to take with me 5. Focus on your physical and spiritual health. Your mind and body will be tested with all that you have to do, so step up your exercise and healthy eating regime. What am I looking forward to? Playing my part in Africapitalism. Driving financial returns and long term sustainable economic growth with social and environmental responsibility, education and community enrichment at the core. Living and working side by side with my partner in life and business Sounds cliché, but the weather – anyone who has ever lived in London knows the struggle! I will however definitely miss my family, friends and the fast-pace of London. Looking to make a similar transition? Follow these steps… Preparation is key. I’ve hired a business coach to help me plan and prioritize which has been so helpful because at times I get overwhelmed with what I need to do including holding down my day job whilst I’m still in the UK! Be patient. You’re going to want everything to happen quickly – know that everything will happen when it’s meant to. Allow yourself to be vulnerable: No need to always know your next move. Whilst we have short, mid and long-term goals, we still don’t have everything figured out. It helps not to overthink things. Once we made the decision to make the big move, things just started to fall in place. Tell people about your plans: you’ll be surprised how many people are willing to help you or connect you with someone that can. Be flexible: Whilst I aim to be in Equatorial Guinea by the end of 2019, nothing happens before its time. Following my most recent visit, I have been invited back to host a workshop and participate on a panel at TegCampus – an annual tech initiative for young people organized by telecommunications company GITGE in May. So, I will be back sooner than I had anticipated. Watch this space! Follow my journey on Instagram and read more about Dimax here: www.dimaxdigital.com Got a story to share with us? Click here to share.
Dear Entrepreneur. It’s time to develop a Global Perspective
I’ve called 2019 the year of global distinction, and I believe we are in the most exciting period in recent history. In fact, I’ve called this the era of creative distinction knowing to birth and leading with your innovation is a key to global distinction. One of the things which distinguish the likes of Apple, Amazon, and Facebook is their local influence and global impact. So, as an entrepreneur, leader or employee who now has to be entrepreneurial minded, how can your distinction be felt locally as well as globally? [bctt tweet=”Dear entrepreneur, start local, think global and constantly raise the bar of excellence – @Onyianyado777″ username=”SheLeadsAfrica”] From my message of Cutting Edge Distinction, I combined excellence and branding then created my 3 V’s of branding. So from now, anytime you see the word excellence, it actually represents your vision, your values, and your voice. What are you going to do in the next seven days that will cause your vision to be recognized, respected and regarded locally and globally? “Dear Entrepreneur. With the growth of social media and the global market now local, now is the time to grow your leadership brand. ~ Onyi Anyado” In this era of creative distinction, social media now represents your personal brand, your CV, your business card, your website, and résumé too. So, with this truth, if I went to your Twitter account, do your last 20 tweets represent cutting edge leadership or blunt ended leaderSLIP? One of the things which distinguish the likes of Apple, Amazon, and Facebook is the constant sharing of their vision, values and voice across social media knowing if they’re not doing that, their competitors definitely are. It is estimated that there are 7.7 billion people on planet earth. The components include different races, languages, cultures, and religions. But, isn’t it fascinating that an entrepreneur in Madagascar and an employee in Malawi both have to use their iPhone to login to Facebook to discuss why there’s such an issue of ordering products from Amazon. (Did you catch the irony?) [bctt tweet=”Dear entrepreneur, the world is now a global village, and your vision has to transcend different races with different faces in different places around the world – @Onyianyado777″ username=”SheLeadsAfrica”] So there you have it, we are now in the era of creative distinction, the global market is now local so, with this truth, how are you going to serve your vision, values, and voice with a global perspective? As a leadership speaker and workshop facilitator, there’s no way I’m not going to practice what I preach, speak and teach. “Dear Entrepreneur, it’s time to wave goodbye to average and say hello to a new wave of distinction. ~ Onyi Anyado”. Got a story to share with the world? Click here to share with us.
Erika Atienza: From solo backpacking through Africa to becoming a Digital Entrepreneur
This is not a success story of a freelance solo backpacker who became a digital entrepreneur. Not a story of someone who went from nobody to become somebody. This is a story of someone who used to live life passively, without a purpose other than to make it through the day okay, until finally realizing a dream, then realizing she can fulfill that dream, and eventually going after it. This is a story of how I finally came to understand a lesson I’ve heard many times over – That there is nothing in this world we cannot accomplish if we really put our heart’s desire into it. And it all started in Africa. [bctt tweet=”Erika shares how she became a digital entrepreneur and founded @whileinafrica by moving from the Philippines to backpack and volunteer through Africa. Read more…” username=”SheLeadsAfrica”] First, the Travel Bug… I had a typical life with an 8-5 job and everything about my life was “okay”. It’s not bad at all. I was fortunate but I was definitely not living life on the edge. But after being able to travel to a foreign country alone for the first time, I had an epiphany that I wanted to see the world. Since that trip, it was just never the same for me. That night, I finally understood what passion meant. And mine was to see the world. And so after 2 yrs of over-planning and some modest savings that were definitely not enough, off I went. I left despite the doubts because if I waited for the “right time”, I was afraid it wouldn’t come. Why Africa?… I was choosing between South America and Africa and somewhere along my research, I found cheaper flights to Tanzania. And that was really the main reason why Africa ended up becoming my first solo backpacking destination. Also, I thought it was exotic and I wanted to prove to myself that I can pull it off. Indeed, I was able to visit other African countries as well for the next few months. Budget Problem. No Problem… A few months before my flight, I looked for volunteering opportunities and ways to travel cheaply. I searched workaway for hosts but there’s really nothing in there that I found interesting. Couch surfing community in the cities I wanted to visit seemed dodgy and everywhere else, there was only voluntourism. A little deeper into my research and I had an “AHA” moment. I learned that safari tourism is big in Tanzania. In fact, all over East and Southern Africa. I did marketing in my previous job so I’m familiar with the whole concept of “Ex-Deal”. Hence, I emailed every one of them in a personalized manner, introduced myself like a pro, and offered to help in their marketing in exchange for food and accommodation. A few days later, I received another milestone in my backpacking career, someone actually replied and took me in. And so, with my heart full, I went to Tanzania and for the next few weeks, I was staying at their office helping them out with marketing while combining it with tours here and there. It was the perfect way to get to know the culture and experience the local life, just my kind of travel! I worked with Gosheni Safaris in Tanzania and experienced the local life From Freelancer to a business owner… After I left, my “boss” kept emailing and texting me about the things I have started while working for him. I carried on to politely help them and after some time of consistent demands, I had another “AHA” moment. I presented the best opportunity they can ever imagine… that I work for them remotely. They were thrilled with the idea and we came up with a fair price that later on increased to a modest amount that funded most of my travels. This idea fired me up and I basically traveled for the next 2 months in Africa, either looking for volunteering opportunities or trading off my skills. I continued to travel for a couple of years more doing the same thing until I finally decided to slow down a bit. As I had a lot of free time now that I wasn’t all over everywhere, I decided to take it up a notch and find a few more clients by emailing them and advertising myself. Eventually, in 2018, I took another major step and built my own website, made everything official, and registered my humble digital marketing service. It’s worth mentioning that until this time, the same company in Africa where I first volunteered is still a client and they have passed on a lot of referrals to me ever since. Looking back, I think the thing that made all the difference is that I always did my best while serving my volunteering time. Even though I was not getting paid, even though I know I wasn’t going to work-volunteer for that company for long, I gave it my best shot and I always try to have fun. And it paid off in better ways I can imagine. So always, always do your best. This is how you make impressions and build connections. A lot of opportunities can open by simply putting your best foot forward at all times. Here are some lessons you can learn from my experience… 1. There’s no one right way to do things You don’t need to have a big capital to start your own business. Especially in this day and age, even a kid can become an entrepreneur, all you need is creativity and courage. In my case, the right dose of luck and creativity allowed me to build a modest lifestyle of being able to work from anywhere in the world and where I was able to combine my skills and passion. But there is no one way right way to do things. The first things to ask yourself are: What am I passionate about? What am I good
Meet The Motherland Moguls Shattering Glass Ceilings at Filmhouse cinemas
“A woman is the full circle. Within her is the power to create, nurture and transform”. Although each woman has the power inside her to be able to achieve all these things, they can also be dependent on her environment. Filmhouse cinemas creates the environment to allow women to easily create, be able to nurture and to transform into the best we can be, and not see our gender as an impediment…but rather as an advantage. At Filmhouse cinemas, women are equally positioned for opportunities, growth, all-round progress and each of them plays crucial parts in driving the success of the business. Therefore, celebrating women goes beyond just a day earmarked to celebrate women. However, International Women’s Day is the day to crown all our women who are visionaries, dogged, ambitious and would not settle for less. With phenomenal women maintaining the helms of leadership at various levels of the business, to working countless times with female movie executives, it is impossible to overlook how impactful the women are in spearheading groundbreaking movie marketing campaigns, to co-producing box office hits, human resource management and guest services to match international standards, the Filmhouse woman is able to manage personal life and work is able to “Balance for Better”. In celebration of International Women’s day, the ladies of Filmhouse share their experiences and advice for women looking to dive into the movie marketing industry. Lolu Desalu – Head of Marketing “I serve a team of 17 people within 6 spheres of the marketing department of Filmhouse Cinemas. The design, sales, digital marketing, brand marketing, media marketing, and events management teams. The most interesting part of my work is… Working closely in partnership with some of the biggest and best companies in the world and brainstorming with my amazing team members. If you’ve seen marketing teams in films/sitcoms during their brainstorm sessions, that is just a tip of an iceberg in comparison to ours. It’s seriously one of the best parts of my week. Ladun Awobokun – Co-Head, Theatrical Distribution “We’re shifting a mindset, and that, no matter how you think about it, is revolutionary. However, that is our superpower – the fact that we as women, can actually work ten times harder, twenty times smarter, and multi-task through it all, in sky-high heels. It doesn’t matter what industry you want to work in or how many caps you want to wear. You can do it all”. How I promote the brand with my role… One of the key focus areas in my role is empowerment and mentorship. The Filmhouse Group is known for its people. Without people, there is no brand. In addition, critical to my role is managing and growing our existing relationship with industry stakeholders; in particular, our licensors Warner Bros & Fox. The opportunity of partnering with these parties on such a broad scale provides much value exposure to the brand, and in turn, strengthens our offering and ensures a service that is based on trust, reliability, and excellence. Mimi Bartels – Head of Accounts, Nollywood & Independent Films “My job is really not about the glam. Do I meet amazing celebrities? Yes. Do I go to premieres? Double Yes! But the amount of work that goes behind the business of film is NOT glamorous at all”. One interesting fact about me, and my job role… Most people see me and don’t know I handle a One Billion Naira generating account or handled 70-90% of Nollywood’s most successful films of 2016-2018 and such films like – Wedding Party 1/2, Chief Daddy, Merry Men, King of Boys. All these films were under my account and my job was to make sure we hit those targets”. This job has taught me to be humble, to be diplomatic, to be fierce, to be honest, and most importantly to be me. I have the best and most supportive line managers and the best team. Ozioma Sammie-Okposo – HR Manager “We cannot talk about strategy at Filmhouse without delving into our values which are – Trust, Passion, Ownership, and Innovation. These are the guiding principle that has helped my department in shaping the Filmhouse limited and pushing the brand”. How my work impacts society at large… My work does have a rippling effect because we help create jobs and reduce unemployment in the society as we have sites in Lagos, Akure, Dugbe, Samonda, Benin, Port-Harcourt and Kano. Also, our team across the site helps with guests and giving guests good services. We are also driven by the need to continue discovering new and innovative ways of creating inspiring experiences, delivering world-class service and bringing the magic of cinema to life. Tolu Senbore – Branch Manager at Filmhouse Cinemas, Lekki “I don’t think the reason I need to work harder in the industry is based on my gender. It’s not even a criteria for me. I only want to work harder because there is relevance that my person and role as a business manager requires and must communicate and it is one of the ways I appraise myself”. My one advice to females who hope to start a career in the cinema industry… Behind the lights, cameras, glitz, and glam lies HARD WORK! Be open to all the opportunities and do not be afraid to ask for help. Tomilola Bukola Ayeni – Legal Officer “There is pressure coming from all sides to be the best you can be, both at home and in the corporate world, this is why women should celebrate themselves and society should also celebrate them as well. “Pop that champagne girl, you deserve it”. The most interesting part of my work… Every day I am faced with a new set of challenges I think I cannot overcome. But when members of my team push me to act on those things, and I eventually overcome them it gives me an abundant sense of accomplishment which is so fantastic. The free tickets to shows and movies do not hurt either LOL. Osho Vivian