The 4 minute guide to SME marketing: Everything na packaging
This article in the on-going series was largely borne out of a personal experience. Did I mention that I am testing the entrepreneurship waters myself? To digress a little, I think there is a side-gigging bug making the rounds, especially in the city of Lagos. Let’s do a quick poll if you currently work a […]
Negotiating your way to financial success: 4 essential steps to effective negotiation
Women often shy away from negotiations for fear of being perceived as aggressive or of losing the offer. However, we tend to forget that the people we negotiate with are, sometimes, merely doing what they are hired to do – secure a deal at the best price possible! Indeed, at other times, the negotiator may […]
We need to start teaching women about entrepreneurship early
As young girls, we may have thought that that success in the real world means success at a corporate job. Working towards this goal, you start first by making sure you do well in school, entering into a good university, passing at university and ultimately finding a prestigious job in the corporate world. It really […]
So, you want to start a career in education
When I was younger, the word education for me meant receiving instruction and strict teachers who I call, ‘madams’. In my naïve little world then, I equated education to the tutelage received from angry looking madams that always dressed appropriately. It was these madams that instilled the pride associated with accomplishing basic goals in reading […]
Key steps to finding your voice
Like many girls and young women growing up in a patriarchal culture, I embodied this “less than” attitude as I grew up. While women are leaders in many regards, there is still a shadow that we live under. Women may have the education, the experience and the drive to successfully guide a team of people […]
5 things you should be doing after work hours to be successful
If you don’t know that the time you spend outside the office has a big impact on your career, you really need to. When you return home after closing at work, the first thing on your mind may be rest, food or curling on the couch to watch reruns of “Grey’s Anatomy”. Don’t do it. […]
What you need to get the most out of your mentor
Behind every successful woman, is a mentor. Someone who, at some point in their lives, helped guide them in achieving their own goals and dreams. Have you ever wondered how most world-leading entrepreneurs or business women became successful? The common myth is always that it was effortless –involving the least amount of struggle. That myth […]
4 things you can learn about branding from Yemi Alade
Yemi Alade does not need any introduction. Raise your hand if you start singing the words to “Johnny” anytime you meet someone called John. For some of us, it is difficult to remember how Yemi Alade was before the Johnny era. The mere mention of her name conjures up a certain image. That is her […]
Yasmin Says: How to make your network your net worth
We’ve all heard the phrase “Your network is your net worth.” And though, it may seem like one of those cheesy phrases that’s only appropriate for fridge door magnets and tacky self-help books, its 100% true. For young entrepreneurs like us, networking is especially important for a couple of reasons: As you grow your network, […]
How to spot a swag assist
You want to be a boss. You dream of being the type of woman who is on her grind, building an empire and taking no prisoners. Chairman by M.I, I’m a Boss by Rick Ross, and Looku Looku by The Mavins are key songs in the playlist of your life. There’s only one big problem […]