Are you a woman who wants to ensure that her family and community is well looked after? Are you passionate enough to sacrifice time and energy? Do you have some basic administrative, managerial or business skills? Maybe you’re thinking none of these requirements apply to you, but are you ready to be spat on, clean washbowls or change thousands of soiled diapers? Then the caregiving industry might just be the revolutionary business idea that you have been seeking.
Mind you, it’s painstakingly hard but it is one way to give back to society whilst paying the bills. Interestingly, a famous African saying says, regardless the source of the income, money is money. I am sure that at this point your heart might be doing cartwheels at the thought of the coolest business idea ever. The fact is that home care is one of the fastest-growing businesses in the world. You can be rest assured that without a large capital and clients, you can feed your passion by starting a daycare for children or a nursing home for the aged.
If you have a roof over your head, then you have the space to start and work with. Is your child in preschool? Are you a divorcee living alone? Or are you an elderly couple with kids off to university? You can always make space with what’s available.
It could be a nursery turned into storage, a den that no one sits in anymore, an empty garage or a basement without piles of laundry. It will surprise you just how well, using the right colours, textiles, paint and partitioning can transform a space.
Furniture and equipment
Getting your initial set up furniture and equipment can be as easy as reaching out to friends and family, A lot of times, families hoard furniture in the hope of re-using them, but most times, they don’t.
If you have a network that is accommodating, reach out to them for their old stuff. Most of these items are barely used and have minimal damage. They can be repaired at little cost.
Hire retired nursing aides, nurses, and early-year teachers because, with their experience, they are typically patient, may have less responsibility or financial needs and will be willing to help you grow your business.
Recruit young people who are willing to work as volunteers for the first couple of months till you settle your financials.
The worldwide web has a multitude of free resources and courses for business owners in the caregiving industry. Sign up for these courses as often as you can, acquire knowledge on creating a business plan, new trends and best practices in the caregiving industry.
Research successful businesses in the industry, you can target studying one business a day. Learn new skills to minimize calls to experts for help with things as basic as installing a nursing station. Train your staff on acquired skills. Create a dynamic team. Give yourself space to grow!
Your clients are right here
Your clients are never in space or in the next city. They are the people you meet within the marketplace, at the hospital and at your place of worship. Familiar people will feel more relaxed because they think they know your story and can relate to it. They will feel safer around you than some savvy business owner who launches a similar start up in your area. These are your clients; be sure to invite them to your open house. Seek their ideas before implementation.
Also, find out what their immediate needs are. Would they work full time or would they prefer a full day care? Are they more focused on the social interaction a group setting will offer?
Furthermore, the elderly might just need to be tended to at different times or a group where they meet and discuss. That cozy setting might be your house. You can set up games and make homemade goodies, to create the perfect setting for old stories of love and war.
Marketing and advertisement
Design and print catchy flyers. Distribute them at supermarkets, playgrounds, schools, and hospitals. Also, volunteer for community engagements. These will increase your visibility and increase your trustworthiness.
Remember that your most valuable marketing tool is word of mouth communication. This will get people talking positively about what you do.
Registration and legal requirements
Always ensure that you do a research on the requirements of registering a business in your country. You would want to create an atmosphere that is loving and devoid of stress.
Seek advice within your network. You might just know a lawyer willing to assist with the registration procedures at a discounted value.