What comes to mind when you hear the term ‘personal branding’? A perception of oneself? A unique identity?

No matter the thought, your personal brand reflects your reputation, your legacy, the people you surround yourself with, your authenticity…the list is endless!

Having a well-defined personal brand requires you to be proactive about how you manage it. This starts with thinking about what you want to be known for and then taking purposeful action to ensure that’s the image you’re creating.

So, what does it mean to have a ‘purposeful personal brand’? How can it earn you top dollar without blowing lots of schmoney on stuff that won’t even do justice to your brand?

Join Yetunde Shorters, on Thursday, 19th July, as she shares secrets that will earn you multi-six figures without spending a dime on advertising or marketing through purposeful personal branding.

Yetunde Shorters helps the inspired go-getter create an authentic, purposeful and fun personal brand that helps you do what you love while helping others, in a way that creates financial freedom for you and your family. 

Discover the #power of purposeful personal branding with @Yetunde on July 19th at 12PM EST! Register here: bit.ly/yetundes Click To Tweet

Some of the topics we’ll cover

  • Identifying where your purpose comes from and get clear on it
  • Ways to elevate your personal brand
  • How to develop a brand statement that represents you best
  • Secrets that will earn you multi-six figures without spending a dime on advertising or marketing

Register below to get access to this opportunity and submit questions you would like Yetunde to answer.

Webinar details:

Date: Thursday, July 19th, 2018

Time: 12PM Miami // 5PM Lagos // 6PM Johannesburg

Watch Part 1 below:

Watch Part 2 below:


About Yetunde

Yetunde Shorters is an international publicist and an industry leader in helping women entrepreneurs discover their purpose and provide value to the right people to make profits. She is also the creator of ICY PR, the Afropolitan Chef and Founder of ICY ACADEMY and a 4-time Amazon best-selling author. 

With over 15 years of experience working and securing publicity for multiple Grammy Award Winning Artists, International Celebrities and Entrepreneurs, Yetunde has been featured in Elle, CBS, Zen Magazine, Tropics and more.

She is masterful at connecting her client’s sense of purpose to prosperity. She also uses her skills to help emerging entrepreneurs create value, save time and increase productivity.

In partnership with She Leads Africa, Yetunde is launching A Purpose Breakthrough 101 session, a 90 minutes intensive brand clarity session, where she delves deep into your purpose to connect it to profits.

She also runs the ICY ACADEMY PERSONAL BRANDING MASTERCLASS, where you learn strategies that get results, techniques that save you time and access to a powerful network of go-getters who provide the support you need to thrive in your purpose.


Hello, millennials!

You’ve probably received advice on how you can “build a more successful career” from a handful of people. However, very few people give a break down of how you can advance yourself, or what to do when you face a challenge, like when your boss is not paying you what you’re worth – sounds familiar?

Designing a career you’re passionate about or deciding on a career path can be challenging, and the chances of getting a good class that can really teach you how to do that are slim.

Well, with a few career hacks, you can take small steps every day that will bring you success in the long run and that’s why you don’t want to miss this discussion!

Join us on Tuesday, June 26th, for a Facebook Live chat with Añuli Ola-Olaniyi, founder of HEIR Women Development, who will be giving advice on how to achieve the ultimate career for yourself.

Añuli believes women are strategizing to become empowered and rule the world alongside men. She has effectively delivered cutting edge training that has elevated people both in their professional and personal life.

Design the ultimate career with @anuliolaolaniyi, founder of @heirwoman on June 26th at 1PM WAT! Click here for more: bit.ly/AnuliOla Click To Tweet

Some of the topics we’ll cover

  • So you got the job, now what?
  • Career habits to avoid
  • How to maintain career capacity
  • How to handle job rejection

Facebook LIVE details:

Date: Tuesday, June 26th, 2018

Time: 1PM Lagos // 2PM Joburg// 3PM Nairobi

Watch Facebook Live with Anuli:

She Leads Africa Facebook Live with Anuli Ola-Olaniyi, founder of @heirwoman, discussing career hack for millenials. Join the She Leads Africa community by visiting SheLeadsAfrica.org/join!

Posted by She Leads Africa on Tuesday, June 26, 2018

About Anuli

Añuli Ola-Olaniyi is the founder of HEIR Women Development, an enterprise created to support young women in capacity and skills building in a career.

Prior to this, Anuli began her career at John Lewis Partnership UK and she is currently the Deputy Managing Director of HM Ltd, ED of DV Solutions NG and an Advisory Board Member of the Women in Leadership Institute (WLI).

With a wide range of experience across a number of different sectors and having completed tasks for high profile companies, Anuli graduated from the University of Ibadan with a BSc in Psychology and holds a Masters in Human Resource Management from Middlesex University UK.

A believer in continuous professional and personal development, Anuli is a CIPD certified Human Resource Professional as well as a qualified Prince2 Practitioner in Project Management. She also holds certifications for Gender studies from the UN Women Training Centre.

PMP trained, Anuli is currently working towards her certification from PMI Institute.



For as long as we’ve known, politics has been viewed as ‘a big boys thing’ and not for women. Well, guess what world? It’s time to take a step back because ladies wanna play too!

From leading political organisations to being at the centre of political movements across the continent, women are increasingly taking charge of the political platform.

Admirable examples of #MotherlandMoguls in politics include Bostwana’s 29- year old, Bogolo Joy Kenewendo, who was recently appointed as Minister of Investment, Trade and Industry and Nigeria’s Ms. Rinsola Abiola, President of the APC Young Women Forum (amongst other titles) – the list goes on!

But let’s be honest! Even though there has been a rise in the number of women in legislatures across the continent, more work still needs to be done to integrate women into ‘political governance’.

That being said, ladies get in formation…let’s talk about building a fulfilling political career!!

To learn more, join us on Wednesday, May 30th for a webinar with Abosede George – Ogan, who is the Chief Facilitator of Women In Politics NG, as well as the Director, Strategy, Partnerships and Stakeholder Management at the Lagos State Employment Trust Fund. Abosede will be sharing useful nuggets on what it takes to build a successful career in politics.

Kick start your career in politics with @abosedea on May 30th at 11 AM WAT! Click here for more: http://bit.ly/BoseOgan #WomenInPolitics Click To Tweet

Some of the topics we’ll cover:

  • Why you should be interested in politics
  • The building blocks to pursuing a career in politics
  • Types of jobs available in the field of politics
  • Advice on how to build a successful political career

Webinar Details:

  • Date: Wednesday, May 30th, 2018
  • Time: 11AM Lagos // 12PM Johannesburg // 1PM Nairobi
  • Location: Register below to get access to this opportunity

Watch here:

About Adebose

Abosede George-Ogan is a tri-sector leader with over 14 years’ experience working across the non-profit, private and public sector as a development professional.

She is the Chief Facilitator at Women In Politics NG, an online platform that seeks to engage, encourage, equip and empower women especially young women to get involved and participate in politics in Nigeria. In addition to this, Abosede is currently the Director, Strategy, Partnerships and Stakeholder Management at the Lagos State Employment Trust Fund.

Abosede began her career in development over a decade ago with ActionAid International Nigeria. From here, she moved on to lead Corporate Social Responsibility and Corporate Citizenship for Keystone Bank, FirstBank and Samsung Electronics West Africa respectively.

Likewise, Ms. George-Ogan has a degree in Political Science/Public Administration from Igbinedion University and an MSc in Communication for Innovation and Development from the University of Reading.  

She is also the author of the recently launched book, “Building a Conscious Career: How to build a fulfilling and financially rewarding career”. For more information about the book, you can visit www.consciouscareer.com.ng.


The Queen Bee Syndrome: When women put other women down in the workplace

With the steady increase and calls for equality in the workplace, some questions have been raised. Does the so-called “Queen Bee Syndrome” really exist? Or are we simply so predisposed, we make assumptions on women not working together as harmoniously as men?

In the South African context, the Queen Bee Syndrome describes a woman in a position of authority who views or treats her female subordinates more critically than their male counterparts. You know who we’re talking about. That boss who is extra strict with her employees…but only if they are women. The one who bypasses qualified women to give the lucrative positions to men. She is basically the workplace equivalent of the woman who says, “I don’t have girl friends, women are too much stress.”

Academics weigh in on the Queen Bee Syndrome

According to Dr Babitha Mathur-Helm of the University of Stellenbosch Business School, who lectures in diversity management, leadership and gender studies defines the Queen Bee Syndrome as women executives’ reluctance to promote women. Dr Babitha further goes on to explain that the Queen Bee Syndrome is a way in which women in executive positions actively alienate and prevent the promotion of their female subordinates.

Grant Thorton’s 2016 Women in Business Report shows that gender advancement in the South African workplace has slowed down in the past decade. Can we really attribute this recorded decline entirely to the Queen Bee Syndrome? Of course not. There is no direct correlative data which would support such an assertion. Furthermore there are other challenges which women face in the workplace. Despite this, we cannot shy away from the existence of the Queen Bee Syndrome and its impact on the advancement of gender equality in the workplace.

Is it a form of discrimination?

There has been much debate about whether the Queen Bee Syndrome is a form of gender discrimination. It could merely be the effect of gender discrimination in the workplace. More often than not, in an effort to be more socially acceptable within authoritative positions in the workplace, women tend to exhibit “masculine” traits of leadership. As we live in a world where “feminine” traits are viewed as a weakness, that women executives react this way is not surprising.

If the Queen Bee Syndrome does exists and women find themselves having to strip themselves of their femininity in order to not only climb up the corporate ladder, but to stay there, is there a solution in sight?

I say yes. In a corporate world which continues to push for equality, women who are vying for leadership positions need to learn how to compete in a healthy fashion. This concept can be a very foreign to us, when we have been taught to be “nice girls” from childhood.  The implication for most of us is that competition is bad. Competition makes us mean as it is not perceived as nice.

Healthy competition

However in order for healthy competition to thrive, we need to create an environment that cultivates it. If there are no workplace policies to this effect, the only viable solution is to start living it out in the workplace. Are you a woman in a senior position who gets to sit at the table? Try inclusive leadership with your women subordinates. Are you helping them navigate the corporate world? Are you mentoring them? Are you championing for policy development and execution that speaks to the development of women in your organization?

If you are a subordinate, stop being scared. Continue to push yourself and test your limits. You should work towards developing yourself so that you become a feasible candidate for career advancement. Are you taking the initiative to work with women in senior positions? If there are no women in positions of authority where you work, how about looking outside?

Our challenges as women remain the same whether we are in the same workplace or not.

You don’t have a career strategy? Seriously?

I completed another course in leadership & management earlier this year (boooyar!) Much of the work involved researching and understanding the purpose of business and decision-making strategies. I won’t lie, some of it was boring as hell and I found myself browsing Facebook when my assignments were due in. But in true fashion, I slayed that course! Whilst busy slaying, the course reminded me of the importance of strategies in our lives overall.

The word ‘strategy’ sounds so serious. It sounds like something connected to business plans, maybe world domination, but let’s break it down and keep it real. A strategy is a plan or path as to how a certain goal or objective will be fulfilled.  It’s a plan that takes you from A-Z.

What is a career strategy?

Your career strategy outlines the steps that you’ll take in order to achieve your career goals. Simple!

It starts with your vision

A career strategy starts with what you see yourself doing in x number of years. It then goes on to outline the steps that you’ll take in order to realise your vision. These steps may involve practical things such as gaining relevant qualifications. It can also cover intangible areas such as, dealing with any negative beliefs you hold about your progression and re-evaluating your values.

Your strategy doesn’t have to be perfect

You might not know each and every step that’ll get you from your current role to the one you desire. Yet, as you begin to pull it together, you’ll see where there are gaps, which are areas where you may need to call on others for support.

For example, if your main goal is to progress into a management role within your organisation, your initial strategy may look something like this:

  • Pick up a current job description for the role or similar.
  • Carry out a self-assessment of where you are right now, in relation to the requirements of the role. Recognise your strengths and be honest with yourself around areas you need to develop.
  • Identify your transferable skills. Check this article to learn how to do this if you’re unsure.
  • Discuss your career progression goals with your manager to identify potential ways that you can develop any skills that may be weaknesses right now. This may include on the job training, taking on additional responsibilities or other development opportunities. Consider external influences that may have an impact on your career, e.g developments in industry standard qualifications.
  • Consider realistic timelines for reaching your goal.
  • Invest in yourself. Hire a career coach or mentor who can support you in your development & help you stay on track. Why go it alone when you can make progress far quicker with someone unbiased, who’s 100% in your corner?
  • Find opportunities that will enable you to develop supervisory/management skills, such as leading a team. Learn about different management styles and motivating others.
  • Review your progress within a realistic timescale.
  • Seek feedback from those around you, especially your manager.
  • When you feel you’re ready, apply for supervisory/management roles.
  • If opportunities for progression within your organisation are scarce, look at other employers in your field.
  • Be proactive in seeking feedback on your applications.

It can be this simple.

As with business, your strategy may change as things change unexpectedly. Life happens. The main thing is not losing sight of your overall vision as this will inform just about everything that you do, work-wise.

Why you need one

It can be so easy to get caught up in the day to day routine of going to work and trying to have a life outside of work, that time just passes you by. Before you know it, a year has passed and you’re exactly where you were 365 days ago.

Having a career strategy helps you:

  • To focus on your end goal
  • To get through those trying days where you wonder why you bother
  • To recognise just how much progress you’re making
  • To actually fulfill the vision you have!

Having just one of these benefits is great but create your own career strategy and you can have them all.

Go ahead and be the CEO of your career.

Bob Collymore, CEO Safaricom: Women are high achievers

bob collymore she hive nairobi

Bob Collymore is a man many people admire. It’s in the simplicity and efficiency with which he runs the fastest growing telecommunications firm in East Africa that draws people’s attention. But just what is his secret in running such an organisation in East Africa? At the recently concluded SheHive Nairobi, Bob dished out some of his secrets.

– I pay attention to the micro-inequities to make a significant impact in my organisation by articulating and ensuring that diversity and inclusion is acclimatized for by the organisation. Sadly, after years in the corporate industry I have noticed that women don’t step up for gender roles. The African culture plays a gender bias in the African work place. It’s not that women are few; there is significant gender balance at the workplace. It’s just sad that women didn’t vote for other women. Is it because we don’t trust other women with leadership? I don’t know.

– Currently in Africa there are few women in the tech space and in leadership. Imagine you were challenged to list the top 100 women in leadership you know of within five minutes. You would probably start by churning out names fast but by the 25th name, I bet you start scratching your heads. It’s not so obvious.

– My disappointment with women in leadership is that the more they ascend the ladder; they tend to adapt masculine behaviour. I already have men around me. I certainly don’t need women acting out as men. I would appreciate women being women. They should maintain their femininity when they hold these positions.

– The company’s advertising strategies are geared towards diversity and inclusion. Nowadays we have Kenyans of Indian, Asian, European and American decent in our ads. Unfortunately we have live in a misogynistic society and it’s a shame that in 2016 we still thrive on the same. Women should stop playing the victim game. The society is harsh towards women but the best women can do is to always win.

– Safaricom thrives in East Africa by empowering women in all frontiers. We have a nursing home that caters for children of our staff between ages of one and fourteen. Women at Safaricom get more leave days and they get less hours of work after the leave is over.

– I am happy that when one of our regions was facing stiffer competition for a fierce competitor, I appointed a lady to head the region. So far she managed to turn things around and that’s the best performing region in the entire organization. I am proud of what she has been able to achieve and if she could do it better than the men then it’s a validation to you women that you are high achievers. My advice to everyone is that you find your purpose and you won’t have to work forth rest of your life. Also acknowledge that where you come from doesn’t define where you will end up in. What drives you?


How a slash can transform your answer to the dreaded question; “What do you do?”

Before I delve into the slash, let me start with a question…When people ask you, “What do you do?” Does a one word answer come to mind? Or, is there a bit of mumbling, as you try to find the best way to describe what it is you do in a way that this person might understand.
This one is for all my fellow Motherland Moguls who explain what they do by referencing one thing and then feel like they have left out a huge part of what they actually do.

I used to just give up and say the title of my job, but since finding out about the slash effect by Marci Alobher (from her bestseller “One Person/Multiple Careers”) has helped me understand that we can create very interesting dynamics in our lives when we combine all our gifts and talents into our ‘what you do’! It is all a matter or being strategic and adding a simple “/”.

According to Gail Sheehy, “a single fixed identity is a liability today”. She was totally right then, and is definitely right now. In this challenging economic climate, we have to be flexible and creative! So, what is the slash effect? In very simple terms, it is multiple identities, managed simultaneously! If someone asks me what I do? I’ll say I work in finance/life-coaching. I am a SLASH and that is totally okay.

The thing is so many people already have the slash effect, but because the role on the other side might not make money, they disregard it and think of it as a side-gig only. That may be so, I mean we all have our side hustles, but embracing your slash just might be the extra step you need to make it profitable. Let’s look at some basic questions: Why? What? and When?

So, why SLASH?

  • Having a slash in your back pocket can be a wonderful luxury if your primary vocation turns out to be anything less than what you hoped for.
  • Taking on a hobby as a full time career puts a lot of pressure on it to succeed. Instead, if you take it on as a slash, the pressure to succeed is off. You already have a career so there is a lot less to lose.
  • Taking on slashes is a personal challenge that shows you just what you are made of!

So, what do you actually SLASH?

Like many things in life the answer here is: whatever. The slash life is not exclusive to certain type of passions or jobs; it is completely inclusive as long as it is an investment in something that is in line with who you are. The ‘what’ in this case depends on two key things: creativity and discipline.

I will use myself as an example here. No one ever gave me permission to call myself a full blown life-coach. I constantly found myself advising people on life issues spanning form careers to relationships. With encouragement from good friends I realised that inspiring people either through speaking or writing was something I wanted to be more intentional about so I created my website.

Another route in developing a slash based on talent and gifts is to see a need and fill it. This is how my friends and I gathered to form a foundation focused specially on educating girls in our home town Nigeria. None of us had any experience, but we have passion, dedication and a willingness to fail and learn along the way. We also have a lot of help, which is crucial as well.

My work slash is my biggest slash, it’s the most for me. The other slashes are a lot about pouring out, whereas work is for my personal development and financial stability. All these aspects form my answer to the question, “What do you do?”

Key points in slashing

You may be wondering, how do I decide what my slash is? Some key points ladies!

  • Choose anything, but be clear on the reason. Is it a raw talent? Meeting a need? A niche service? It needs to come from YOU.
  • Make sure there is a balance between things you spend your energy on and things you can gain energy from. Life is all about balance, even in a busy slash life.
  • Think about the whole picture, and not just the parts. If you work 16 hour days, and are thinking of slashing by running a website that requires 10 hours of reading and writing weekly, think Again sister! Clearly those are not compatible slashes. You will be exhausted. A slash is meant to elevate you, not cripple you with unattainable obligations.
  • Know your limits and create a platter of slashes that makes you full enough to be satisfied. Not overwhelmed because you’ve eaten too much, or snacking because you are hungry. You know that feeling you get when the food was just enough to fully satisfy you? That nice and easy feeling? Yep…that’s the one you need here. A slash should bring balance and fullness to your life, not stress and angst.
  • Slash something you are proud of! If you can’t sing your praises, no one else will! Say it loud and proud! I am a banker/dancer or I am a lawyer/blogger. Own who you are and enjoy the ride!

For the third question, ‘when to slash’, look out for the next post. Before that get in formation ladies! Start thinking about your slash and when next you are asked, “What do you do?” Like a badass include that slash. Girl, Show them!