Kene Rapu: Find something that makes your brand different from everyone else
Kene Rapu is the founder and CEO of ‘Kene Rapu’, the No.1 Nigerian footwear brand championing local production, established in 2011. Her brand has played a significant role in changing the face of ‘Made in Nigeria’ footwear. Kene is a fully qualified lawyer with an LLB law degree from the University of Bristol, UK and a Masters Degree in Fashion Entrepreneurship from the London College of Fashion, UK. In 2016 she was selected by the Tony Elumelu Foundation as one of 1000 African Entrepreneurs who’s idea could “change Africa”, in 2017 as one of 100 ‘Most Influential’ women in Nigeria by Leading Ladies Africa and most recently listed in the prestigious Forbes Africa ’30 under 30’ class of 2018, in the business category. All Kene Rapu slippers are proudly made in Nigeria for the global community. [bctt tweet=”Dream big but start small, grow as organically as possible – @KeneRapu ” username=”SheLeadsAfrica”] What vision did you have when you started out, is it different from what you are experiencing now? Our vision was to be the No.1 Nigerian footwear brand championing local production, and it has remained the same. We are excited about the progress we have made so far, and are looking forward to getting the nations wearing KR. What is it like making it to Forbes 30 under 30 lists? The journey so far makes me more excited for the road ahead. I’m passionate about what I do, and it is humbling and encouraging to know that something I started 7 years ago, has morphed into a business that is recognized globally. How has this exposure impacted your brand? Having a world renown brand highlight your business as one of 30 emerging brands in Africa, is definitely gratifying for a business owner, increases consumer trust and opens you up to a new network of professionals and investors. How can an entrepreneur build a solid brand? In whatever area you want to go into, do your market research. Find a unique selling point, find something that makes your brand different from everyone else in that market. Know your customer, define him or her, have a clear vision of where you want your brand to go; stay focused and remember why you started. Having come this far starting out in 2011, what important lesson can aspiring entrepreneurs take from your journey? Dream big but start small, grow as organically as possible. Understand that there is no such thing as an overnight success. Hard work pays. Consistency and integrity are important. Provide value; a quality product will market itself. How do you deal with gender biases you encounter as a woman running an enterprise? As a female in business, sometimes there are unnecessary issues you have to deal with, that should not be the case. However, challenges make you stronger, whether gender-related or otherwise; deal with them head on and move on. When you jump past hurdles, it is a testament that indeed you are a survivor. I also believe surrounding yourself with the right company is helpful. I have female friends in the business, and we spend time discussing how to resolve our common challenges. Having strong ladies in your corner certainly makes the journey easier. What message do you have for women who need the courage to follow their passion? Go for it. The road is not easy, in fact, it is difficult, but it is certainly gratifying when you begin to break through. Seize the moment and start now. If you’d like to get featured on our Facebook page, click here to share your story with us.
10 lessons I have learned since quitting my job to start a business
It’s been almost two years since I officially resigned from my job at a top consulting firm to start a business. For the last 20 months, I have been filled with either extreme anxiety or euphoria and sometimes, both feelings have coexisted from running my own business(es). It has been an experience like none I had had before, extremely excruciating, but also immensely fulfilling. Taking the leap to quit a comfortable job with potential for growth was not a difficult decision for me to make. I grew up believing I had the “Midas” touch — that everything I touched would turn to gold. I was optimistic. The prospect of extreme success was very exciting. I wanted to build the next Bloomberg or the next Warby Parker, in fact, I was like a child on their first day to school. And interestingly — my entrepreneurship journey has been more of a school than anything I had imagined. Here are just a few of the lessons I have learned and feel anyone planning on quitting their job to start a business should know. [bctt tweet=”About to quit your job to start a business? Here are 10 lessons you should learn from @Kazville ” username=”SheLeadsAfrica”] 1. Do not quit your job unless you have actually started your business Yes. They say no one wants to work for a part-time CEO. But no one wants to work for a broke business either. If I could do it again, I would wait till my business has clear-cut cash flows before I take the leap. Sometimes strategy works easier and more efficiently than hustle. 2. Have enough savings to last you at least a year Nothing sucks like having to invest in a business and worry about your house rent at the same time. Stowaway enough cash for yourself to survive for at least a year before taking the leap. And by “survive” I mean your budget should also have an entertainment budget line — to fund those business coffee meetings and social gatherings. Do not start a business thinking your business will feed you from Day 1 because the reality is that it won’t. And yes, some people will argue that you can never save enough. I disagree! 3. Your 9–5 job is just as important to your dream as your dream itself I have read a lot of social media articles bashing employed people for building other people’s dreams instead of their own and I feel that these “motivational” quotes and articles are in such bad taste. A lot of my progress and support have come from connections I made while at my job. My job taught me so much about managing my business and through it, I interfaced with top CEOs and management people that have since become personal friends and supported my business. My first client came from my former employer. I am mentored by my former boss. The beautiful people modeling Wazi glasses on our website are my former workmates. If I had not had that job, I would not have much mileage today. [bctt tweet=”Sometimes strategy works easier and more efficiently than hustle – @Kazville ” username=”SheLeadsAfrica”] 4. Start a business you understand Nothing takes longer and costs more than a business you have no experience in or understand. I cannot begin to count how much money I wasted paying ‘experts’ to make me furnaces that did not even work or molds that were defective. Don’t even get me started on how much time I wasted back and forth with excuses from the said experts as to why work was not getting delivered on time. Although I eventually pulled the business model off and actually started to make revenue, I think it gets any entrepreneur more mileage, success, and fun doing something they actually know and understand. 5. Get a mentor or two I have been lucky to have mentors throughout my entrepreneurship journey. They have not only offered me invaluable entrepreneurship advice but have also opened up their networks and shared their skills. They keep me accountable and on my toes every time I slack. 6. Keep your business simple Always keep your core business simple. Simple to implement. Simple to understand. Simple to pitch. Simple to share. Simple to scale. Innovation does not always equate complexity and just because your concept is complex does not mean it will be profitable. 7. Do not stop learning The best investment you can make is an investment in yourself as an individual. Of course, we have heard success stories of people who have made lots of money with no education. But education and business success are not mutually exclusive. As long as you have the opportunity, learn as much as you can. Do that online course. Take part in that workshop. Do that masters. Do that professional course. Granted, you may not need the degrees and certifications in the short run, but they will come in handy later and add to your credibility. [bctt tweet=”Just because your business concept is complex does not mean it will be profitable – @Kazville ” username=”SheLeadsAfrica”] 8. Beware of the busy bee syndrome Many times entrepreneurs get busy with everything. Busy driving to meetings to discuss new ideas or running up and down to make meetings that add no value to their business. They are always busy trying one idea after another day after day and applying to every startup competition. Busy busy busy busy. Busy does not always equal efficiency and entrepreneurs need to treat their time like they treat their money. 9. Grow some thick skin If anyone had told me entrepreneurship would make me lose sleep in the middle of every night for a week straight, I would probably not have started. I have wanted to give up an average of twice a day over the last one year alone. As an entrepreneur, something will hit you so hard you will want to close shop and with your tail between your legs,
Career and Business advice For the Young Black Woman
In the wake of women’s month, it is so important to use our platform to always uplift young women so that they can reach their full potential in whichever career path they choose. As a young black woman, especially as one starting out in her career, the work place can be a challenging space to navigate through. Gender pay gap, sexual harassment and racial discrimination are our biggest issues and play a pivotal role in how fast or slowly we climb up the career ladder. This constantly leaves us questioning where we fit, add value and what kind of impact we are going to make in our chosen fields. Keep reading, because below, we have asked 3 young and incredibly talented women to speak to us about the 3 key lessons they have learnt to push past the career challenges of the young black woman. [bctt tweet=”3 young women share the 3 key lessons they have learnt to push past business and career challenges of the young woman.” username=”SheLeadsAfrica”] BE YOURSELF Be you. Most of us don’t know how to naturally be ourselves but once you are able to simply show your personality, you become impressionable to your peers. Be curious, read and ask questions. Not just on your job but on those related to yours. Understand the business’ big picture and where you fall in so you are better able to plan your own path of success. Get a sponsor or mentor to understand what value you wish to extract from the relationship. [bctt tweet=”“Once you are able to simply show your personality, you become impressionable to your peers.” – Priscilla Menoe” username=”SheLeadsAfrica”] Lastly, try be sociable. Comes easier to others but people promote and hire those they like. Go to the work drinks, go to the charity event and talk about things that are not work related to understand fully people’s characters and where your personalities get along. Above all, remember you are magic. INVEST IN YOURSELF I think we’re all familiar with the fact that corporate South Africa continues to be largely white and male. The secret is to invest in yourself not only intellectually or professionally but mentally and spiritually. My experience has taught me that as a young black woman, I have always felt that I needed to be exceptional to be given the same respect as my white, male or white male peers. I have found myself going over and above what was required only to be overlooked. [bctt tweet=”“Be clear about what you need from a business or career. How will it align to your own personal ambitions? Who can support you in your growth?” – Liziwe Ntshweza” username=”SheLeadsAfrica”] I have come to learn what it is that I bring to the table and ensuring that at every point, at least one person at the table is clear about what that is. Find allies in the workplace and use them for guidance as well as to off-load because there will be days when you need to vent before you can continue. More than anything else, build a strong support system outside of the office and take care of yourself. Be deliberate about taking care of yourself and try to enjoy it by celebrating your victories, big and small. MAINTAIN YOUR CONFIDENCE In my profession where knowledge is everything, I have learnt that one must never stop working on their emotional intelligence. I think that’s so important in the workplace. Always be your own biggest fan, and don’t expect others to pat your back. Know that you are enough, know that whatever is thrown at you, you can handle. Trust yourself, fight for yourself, and never lose sight of who you are. [bctt tweet=”“Know that you are enough, know that whatever is thrown at you, you can handle.” – Thina Zulu” username=”SheLeadsAfrica”] If you’d like to get featured on our Facebook page, click here to share your story with us.
Fatou Wurie: Using innovation as a tool to deal with Psycho-social development
Fatou Wurie is the founder of (SDP). She is also an AWDF 2015 African Women Writers Workshop for Social Change participant, an Imperial NEXTe Award Recipient for ‘Young Professional of the year 2015’ and Illumessence Women’s National Award Honoree 2016. Her work has been featured on the Huffington Post, Forbes, MamaYe Campaign, UNICEF Innovations Blog, Amnesty International Digital Blog, The Journalist, and others. She is a passion-driven social activist, public speaker, and storyteller. Fatou is committed to project design that employs creativity and advocacy for policy impact which is influenced by her background in strategic communications for development. [bctt tweet=”During the Ebola crisis, I started an NGO that focused on looking at centralizing psycho-social health – @thefatoublog ” username=”SheLeadsAfrica”] Tell us more about yourself I’m from Sierra Leone. I have been working on different projects in general health, women’s health, and women activism. During the Ebola crisis, I started an NGO that focused on looking at centralizing psycho-social health, women’s health, mental health as an intricate part of public health. We keep talking about service delivery and about fixing social institutions such as health care, but we don’t look at the fact that the country is in a constant state of crisis, and trauma. We need to create safe spaces where people can access mental health services to be able to ensure that we can increase the efficacy of service delivery. So, I did. I look at innovation and use it as a tool to deal with issues in health, education, and in gender issues through artistic means. So, I look at how we use tools to power our lives, especially African women’s lives and I try to broaden how we conceptualize and think about innovation. I guess I am not a business women in the traditional sense of the term. What inspired you to start the Survivor Dream project? SDB was born out of complete frustration. I worked in the development space for about five years, mainly in the sector of regional health and reproductive health. At that time, I was working as the gender and communication advisor for UNMEER. It was a very difficult time in Sierra Leone and I was frustrated with the development space. During the Ebola crisis and we were so overwhelmed that we were only focusing on breaking the transmission of the disease and getting more people to survive. We really didn’t focus as much on what happened to them after they had survived. We would give them fifty dollars, a mattress, and a certificate saying: “you are a survivor”, meaning that people would now be able to interact with them. I was interested in what happened after people had survived. We started the survivor dream project because we saw two gaps. First, we saw that, due to their role as caregiver, women were disproportionately affected by the crisis and disproportionately unsupported when they survived the disease, so we wanted to focus women and young. The second gap we identified was that apart from the people at the front line of the response, there wasn’t an actual national space for psycho-social support. People were surviving but they had no way to process what had happened to them. They had no means of dealing with internal trauma, PTSD, and anxiety. That’s how the project was born. I do not come from that background, I just saw a need and I was frustrated. I talked about it with a friend and two weeks later we had found a space. At the time, survivor conferences were held where they would provide food, give great speeches, do some artwork, and they would call it a day, which I thought was ridiculous. So, we just took twenty women we saw that was continuously going to the survivor conferences, and through a friend of mine, we gathered them and started working with them. What we initially offered that was revolutionary was space for women, who had lost everything, to come to cry to think, and to deal with trauma. A space that has the tools to manage their PTSD, their anxiety, and their depression. A space where we could bring in professionals to facilitate workshops and to link them with the resources available at the time. We tried to figure out the women and understand their issues. Their wants, their needs, and their demands are dictating what we offer while remaining as ethical as possible. These are people minds, spirits, and hearts we are dealing with. We are not dealing with building hospitals. We are dealing with people’s core so we must be careful about how we went about creating and maintaining that space. This period must have been very hard emotionally and physically. How did you survive it? I always feel that during these types of conversations I have to take a step back and check myself. Many people were playing their part and we were all so depressed. Unless you were in Sierra Leone, you wouldn’t understand. The entire country was in a state of shock. It was such a dark part of our reality, of our history. We had just come out of a cholera outbreak and a war. There were so many series of shocks that had daunted our community. And then the Ebola crisis came. People at first were not believing it, until their aunts, their cousins, and doctors started dying. And we were wondering how we could this. How do you tell someone who lives in a small room with ten other people not to touch them? How do you tell a woman whose mother is sick not to touch her? That is her mother, that is her husband, that is her daughter. You have to understand that this is a poverty-driven disease and it is poor people that are dying. For me, it was a duty. I wasn’t there during the war, I am very privileged, so I live in a very different kind of Sierra Leone. There is no way I cannot give back
Video: Koleka Putuma sends a Love Letter to Africa
South African slam poet Koleka Putuma delivers a powerful recitation of the poem she authored, entitled – “Love Letter to Africa.” Putuma uses the medium of the spoken word to express her love for Africa and to highlight the unique traditions, legacies, and culture of the African continent. Her words are carefully chosen and beautifully penned, but to see her speak the words that she has written is a spellbinding experience. Every part of her body speaks to her audience, from the top of her head to the tips of her toes. Watch her love letter to Africa here: https://youtube.com/watch?v=IXiuCPvJvMc Putuma earned a degree in Theatre and Performance at the University of Cape Town, and she has traveled the globe delivering these mesmerizing performances in places as far afield as Glasgow, Scotland, and New York, USA. She was recognized on the Forbes Africa Under 30s list of creatives making waves for 2018. Other works by Putuma address important social issues facing African women, including health and education. Standard Bank Group is the largest African banking group by assets, with a market cap of approximately R317 billion (USD28 billion), offering a range of banking and related financial services across sub-Saharan Africa. Their strategy is to be an African focused, client-centered, digitally enabled universal financial services organization, which drives Africa’s growth and creates value for all our stakeholders. Our clients are at the center of everything they do. Standard Bank Group has a 155-year history in South Africa and started building a franchise in sub-Saharan Africa almost 30 years ago. They have an on-the-ground presence in 20 countries on the African continent, and solid local knowledge required to operate a successful business in Africa. Sponsored post.
Must Watch Television Shows On Your Radar
You consider yourself an empowered and independent woman, yes? But what media are you consuming? Series can be argued to be more effective than movies. Given the generally shorter length of time and ability to watch more often and more accessible. This is your guide to a few television series that you need to make time for as soon as possible. [bctt tweet=”Thinking of what TV you should be watching? We’ve got a few recommendations for you…” username=”SheLeadsAfrica”] Chewing Gum If you haven’t heard of Michaela Cole prior to reading this, you’re welcome. Your life is about to become dramatically more colorful and interesting. This show will have you laughing out loud, no doubt. It isn’t exactly new, as the second season was released in 2017. The third season is expected to go into production later this year so you have to catch up before that airs! This female-centric show follows Michaela Cole as the lead in her daily life with her religious mother and sister and her job as a check out girl. Things get interesting when she decides she is serious about losing her virginity and loosening those religious reins. Cole deals with sex and friendship in a relatable and humorous way. I found that as season one progressed, it just got better and richer as the characters developed. Cole’s sister on the show, Susie Wokoma, is an absolute treat in the second season. I won’t delve into too much detail about the specifics of her character development but it is so wonderfully worthwhile to watch. Mood? If you need a pick-me-up and want to laugh almost non-stop, then this is it. [bctt tweet=”Mood? If you need a pick-me-up and want to laugh almost non-stop, then watch this TV series” username=”SheLeadsAfrica”] Good Girls Netflix can be quite lovely with the recommendations based on previous shows you have watched. This is how I was lucky enough to find this. I managed to finish the first season consisting of 10 episodes in 2 days because I was that blown away. The show is centered on 3 mothers – Christina Hendricks of Mad Men, Retta of Parks and Recreation (I love her!) and Mae Whitman of Parenthood. It introduces their characters as hardworking but struggling to support their families financially given their minimum wage jobs. As viewers, you understand quickly that they’re in trouble and something desperate is about to happen as their respective expenses start to skyrocket. What I loved about the show was how it managed to successfully combine humor and drama so effortlessly. You connect with these women immediately and emphasize with them. They are presented as strong and willing to do anything for their families. Their growth throughout the episodes is brilliant to witness as they take control of their situations while supporting and uplifting each other through tough circumstances. Mood? A darker comedy and more dramatic, to be watched when you are feeling a bit broody. Easy This breaks the trend of the female-centered shows I’ve recommended thus far, but it is worthy of inclusion in the list. This content covers – relationships, dating, and gender roles. What makes it interesting is that each episode follows different characters and issues, there will be some links between characters across episodes but the show isn’t continuous. So each episode almost feels like a mini-movie which is highly satisfying. Topics covered in the first season (there are two seasons out) include a stay at home dad and a working mom and the impact of this change in the stereotypical gender roles on their sex lives (at a dinner party that they attend it is discussed that couples who follow the stereotypical gender roles have more sex). The issues are current and the episodes unfold in a manner that makes you think about your own opinion and wants to discuss it. Mood? Watch with a company so you can evaluate your opinions together. Also, some famous bodies pop up – you can’t drool over Orlando Bloom as a personal trainer alone. If you’d like to get featured on our Facebook page, click here to share your story with us.
Tiyani Majoko shares her 5 Ways To Cheat The Hustle
We often hear it said “the dream is free but the hustle is sold separately”, but what if the hustle didn’t have to be so expensive? It has been a dream of mine to visit Lagos, Nigeria for a very long time. I am happy to share that I recently visited Lagos, Nigeria to explore opportunities that may be available for Lawgistics Legal Consultants. A legal consultancy that I run based in Johannesburg. Also, I had to keep a promise I made to myself and very publicly in my last post on What To Do When You Hit A Wall. Nothing can replace hard work, commitment, and sacrifice in order to be successful but I want to explore other practical measures I took to make my Lagos dream come true so that you also can Cheat The Hustle. [bctt tweet=”In order to Cheat The Hustle, you have to hustle! – @TeyAni” username=”SheLeadsAfrica”] Here are 5 effective ways to Cheat the Hustle: 1. Network In May 2018 I had a coffee meeting with Moyo, she was visiting Johannesburg for her brother’s graduation and a mutual friend put us in touch. She is a content creator and PR genius that is based in Lagos and we spoke about all the ways I could expand my brand. Moyo also invited me to the Flourish Africa conference that was happening in July 2018. I previously did not know anyone in Lagos, but after 1 coffee meeting and a loose invite to Lagos, I started planning and a few weeks later I was on the ground. Meeting Moyo helped me Cheat The Hustle because I now had a contact and she organized several meetings for me in Lagos with people in positions I could barely imagine connecting with. The Flourish Africa conference is the brainchild of Mrs. Folorunsho Alakija, who needs no further introduction and by virtue of the one person in my network, I was able to personally meet Mrs. Alakija and even appear on Channels TV station. Build your networks to help you Cheat The Hustle and this is a 2-way street, you also have to be willing to help others in their feat to Cheat The Hustle. Being part of the She Leads Africa community is a killer way to Cheat The Hustle because you get access to a great network of women and events around you. [bctt tweet=”To Cheat the hustle, you need Value, Visibility, and a Voice – @TeyAni” username=”SheLeadsAfrica”] 2. Partnership When I did my research on accommodation in Lagos, the places I would have liked to stay at were out of my price range so I decided to approach South African brands that have a presence in Nigeria. The first on my list was Tsogo Sun which owns Southern Sun Ikoyi and I asked them for sponsored accommodation – to my shock and pleasure they said yes! Working with a big partner can give you leverage so that you don’t have to hustle too much to make your dreams come true. The key is that you show them value! When you send that cold email to make your ask, study what they do and how it can tie in your message. Brands want to work with someone that shows them Value (by understanding their value), someone who can create Visibility for their brand (this doesn’t necessarily mean you have 100k followers on Instagram but that when you tell your 1000 followers something they engage) and someone with an authentic Voice! The value I showed to Southern Sun Ikoyi, with the help of Moyo, I was able to secure a spot on Bella Naija to invite entrepreneurs to a Cheat The Hustle Brunch. I created visibility. I also had several meetings which I shared online to showcase the venue as Southern Sun Ikoyi has private meeting rooms that can be used for presentations, meetings, small book launches, etc. During my time in Lagos, I had a radio interview with Tunji Andrews on Nigerian Info FM. We spoke about ways in which entrepreneurs can Cheat The Hustle because entrepreneurship is not just a passion- for me, it’s my lifestyle so I use for voice to speak on it! How can you put these 3 V’s in place for you to partner with a big brand? [bctt tweet=”You cannot Cheat The Hustle with a helter-skelter mentality – @TeyAni” username=”SheLeadsAfrica”] 3. Being Organised My new saying is “What you don’t have in intelligence, make up for in being organized.” If you are organized and plan well, it can make look really smart. I learned the hard way that the yellow fever vaccine must be taken 10 days before you travel. Fortunately for me, I got my shot the day before my trip. It could have been easy to blame my travel agent or other friends who travel to West Africa for not telling me earlier- but this could have been avoided by a simple Google search. You cannot Cheat The Hustle with a helter-skelter mentality. I am still learning this one because I suffer severely from procrastination, general disarray and doing things “on the fly”. Being organized may not sound sexy because its so basic- but the results of an organized life are very attractive! 4. Mentorship I swear by mentorship and currently have 3 mentors who have been fundamental to help me Cheat The Hustle. Mentorship can be so misunderstood and this affects its impact. If done right, your mentors can help you see opportunities and overcome obstacles. Mentors serve in the space of the tension between “running a business for the present and building a business for the future.” I recently read a great article by Dr. Ola Brown, who I met at the Flourish Africa conference, where she talks about the difference between a mentor and political godfather. She also highlighted something to me- that I can help my mentors! They are human too, and still, have their own goals they want to accomplish. However, I
How to overcome the fright of starting a business
If you have decided to ignore all the advice of well-meaning individuals and friends and have still gone ahead to start a business this year, you must have some real guts. Starting a business is no easy task. There are endless challenges that often discourage you from even starting. When looking at all the challenges entrepreneurs face, it’s easy to question how your business would thrive. If your business was a soft, supple, newborn baby, your goals as a business owner is to see that this business survives its first years. But how do you achieve this and start your business like a boss? 1. Face your fears Spending nights rolling on your bed, worrying about your business goals won’t make you cause you to achieve them. Unfortunately just thinking about your business will not turn it into reality. You may have several doubts about the likelihood of people getting your products and services, but until you put your business out there you won’t know for sure. Start by creating your sample products, sell them to family and friends and get feedback about them. With every action, you take you to become less and less afraid. Every action you accomplish will help your confidence grow and you’ll begin to see your fear diminish. 2. Surround yourself with positive people Surrounding yourself with positive people can make a huge difference on the success of your business. There are people who would do nothing to encourage you and will not give any positive feedback. If you stay close to such people, you will begin to doubt your ability to reach your business goals. The truth is, the people closest to you may be more susceptible about your business than strangers. Expect it. They may not believe in your ability to drive your business to fruition, you shouldn’t make it your aim to prove that point to them. On the other hand, having a supportive people chip in a suggestion or two will stir your faith in your business, you’d start to believe in this brand becoming tangible as you hear them talk about it like it already exists. 3. Be Patient If there is one thing you will most likely encounter, is roadblocks! And when you do, you will need lots of patience. When things get tough, don’t through your hands in the air and shout “I don’t have time for this”. Firstly, try and understand that the problem you face is not always your fault. If you cannot go through the problem, find a way to go around it. Do not compare yourself with what you see on the news and social media. Seeing everyone move on a much faster pace may be discouraging. When you do his a roadblock on your journey, figure out how to deal with it while putting other aspects of your business in track. You should always be ready to take off when the roadblock is removed. 4. Dance upon disappointment As an entrepreneur, managing disappointment is a skill you can’t afford to live without. So what if things do not work out as you plan? What if a key team member decides to leave at the last minute, or a trusted supplier fails to supply your ingredients on time? What would you do when people fail you? You cannot always control all circumstances when working with people. When things go wrong, you shouldn’t beat yourself over. Try and come up with new alternatives. Though this may be tough, it will become a lot easier if you stay positive about it. Take a break, play some music and dance away your disappointments. You can also create a warm environment where everyone can come together and decide on the next steps for the business will be. If you’d like to get featured on our Facebook page, click here to share your start up story with us.
African Women Entrepreneurs – A Different Perspective
I recently came across a TED talk by Natalie Case and Freya Estreller. They are co-founders of CoolHaus, a company that creates architecturally designed Ice cream in the U.S.A I found their passion and drive for their business fascinating. They started their business with an old postal van, which they converted to an Ice cream truck. In less than a decade, CoolHaus has grown into a multi-million dollar enterprise. It now has over ten trucks, two scoop shops and is being distributed in over four thousand groceries stores across the U.S. They currently oversee seventy employees and they plan to broaden CoolHaus to the number 1 recognized Ice cream brand in the world. Bringing this home to Africa, with the entrepreneurship buzz going on right now, I began to look at the reasons for the springing startups we have right now, especially the businesses founded by women. Why do women want to be their own bosses? What makes entrepreneurship exciting and interesting right now? I asked around and found answers like: I. More income will help me take care of myself and my family II. A business will help to beat the recession crunch III. It will enable me to be independent of my spouse/ partner IV. No one wants to be a stay-at-home mom anymore V. I want to be respected and admired as a capable leader All of these are great motivating factors but are these all there is to entrepreneurship? These do not have the ability to project a business to global standards. It is important we know the motive for creating a business because of this, in most cases, determines how far a business will grow. A woman may want to augment her spouse’s income. She may start a business to achieve this and this will determine the kind of business she goes for and what her vision for her business will be. If her trade achieves that goal in a few years there might not be a need to expand the business any further. While earning enough to cater for her family is important, having this mentality about the business may stifle it. If we survey all outstanding businesses, we would discover they were created by people who had a vision of making their companies prominent in the world. This factor may be deficient in Africa’s startups. It is imperative that African women entrepreneurs must first begin to develop a different orientation towards startups. [bctt tweet=”As entrepreneurs, we have to begin to look upward toward progress and acceleration” username=”SheLeadsAfrica”] Building the right business starts from the core, but the right questions need to be asked. Why is it being started? What motivates an individual to start a business? If these questions are answered correctly, this would change the way African women entrepreneurs approach their businesses. Sadly many entrepreneurs do not know the ‘WHY’of their business. This crucial step is neglected AND camouflaged with reasons like “Everyone swears by it on Instagram“, “It’s what brings in the cash” and “It just seems like the best thing to do now” The ‘why’ of a business also establishes if a business is the right thing to do. Does it really meet a need? Does it emerge from an undeniable conviction in the entrepreneur’s heart? Listen. There are two ways to go about it. 1. Find a passion to turn to a business or find a business to turn to a passion While a business is something entrepreneurs should be passionate about they shouldn’t be delusional about the relevance of their business. Every business should satisfy the needs of people while accruing profit. 2. Striving onwards While being financially liberated may be a reason a business is started it should not be the sole reason a business continues. 50% of the United States GDP comes from small businesses employing less than 500 people. African women entrepreneurs should seek ways to come together and build a conglomerate enterprise that can employ young people from every scope and status in Africa thus helping young entrepreneurs off the streets. Women should be encouraged to dream big and start businesses that can grow into mega-corporations in their lifetime. This indeed is possible. [bctt tweet=”Entrepreneurs should understand that within them lies the capacity to create a lasting legacy ” username=”SheLeadsAfrica”] African women entrepreneurs shouldn’t be constricted to starting businesses that are short termed, escape routes to financial challenges. Entrepreneurs should be made to understand that within them lies the capacity to create a lasting legacy and they should regard their business as legacies. They should be encouraged to have prospects and plans for expansion into the future. Therefore partnership and public corporation are the way to go if these businesses would outlive their founders. All of these start with a different perspective and a clear vision of what entrepreneurship means and what African female entrepreneurs can do. Some of which include: Influence the decision making in a nation if they drive its economy in a significant way. Sponsors lawyers, activists and projects that will push the goal for women rights and achieve gender equality faster. Reducing the risk of young girls being raped by removing them from the streets through the provision of jobs. Put communities in Africa in the spotlight, they can influence global decisions and drive Africa’s economy. Create brands that outlive them and change the world. If you’d like to get featured on our Facebook page, click here to share your story with us.
Ekemini Dan Abia: I decided to help people identify potential abusers through Abuse survivor
Ekemini Dan Abia is a legal practitioner who got inspired by her work in the criminal justice system to create a community which supports and educates victims of domestic abuse through her Instagram page, Abuse Survivor. Abuse survivor aims to create awareness of the damaging effects of domestic abuse by educating members of the public, using Narcissism as a subject. She believes that helping individuals understand narcissism can greatly reduce domestic abuse in the home and its result in the larger society. Through Abuse Survivor, she identifies potential abusers and identifies abuse dynamics. She also provides materials and support for the recovery of survivors and counsels victims of all forms of abuse. What has been your biggest achievement as a prosecutor? Watching adults, children, as well as pre-teens who are victims of sex offenses, look their abuser in the eye and testify against him or her in open court. I am filled with a sense of accomplishment because I know that the person is taking back his or her power and getting out of the abuser’s control. What prompted you to start the platform Abuse Survivor? I was deeply shaken by the death of Ronke Shonde in 2016, who was allegedly murdered by her abusive husband. Reports of spousal abuse/homicides seemed to increase in 2017, and I recall asking myself “why couldn’t they heed the red flags before walking down the aisle”? So I decided to help people identify potential abusers and also highlight the long-term effects of remaining in abusive relationships on adults and children. I came to realize that a large percentage of those convicted for violent crimes are products of dysfunctional home environments and are people with unresolved childhood trauma. The pain and anger they carry around makes them gravitate towards crime or other anti-social behaviors. Knowledge of the above facts propelled me to create Abuse Survivor. Are you an abuse survivor yourself? Yes. I have been a victim of malignant narcissistic abuse. How do you vet the authenticity of the stories people send to you since its all done virtually? Most stories sent to us are accompanied by imageries which are very compelling with the victims pleading for their anonymity. I ask certain question which aims to validate their assertions without leaving them feeling we disbelieve them. It calls for tact and sensitivity, else we could leave a victim of abuse with invalidated feelings which is against everything we stand for. Would you consider yourself to be a social entrepreneur and if so, what would you say is the most challenging part of this role? Yes, I do. We live in a society where an in-depth discussion of abuse is given a passing interest, thus accessing funds to have more impact has been really challenging. Like most start-ups, this is the biggest challenge I have faced so far. You use NARCISSISM as a subject to educate your community. How has this impacted them positively? Lots of people have undergone narcissistic abuse without knowing it. As a result, they lived in utter confusion, depression and other health complications which is characteristic of victims of narcissistic abuse. Watching some members of our community gain clarity, stop blaming themselves and take control of their lives has been very fulfilling. Since starting the platform ‘Abuse Survivor’, have you had any support from anyone? And how has this contributed towards your success? A survivor of narcissistic abuse, who is also a member of our community reached out to me sometime in February 2018. Although living in the UK, she volunteered to build a website for our community. I am very grateful for this gesture. She has also become one of our resource persons. She is always on standby with brilliant and innovative suggestions. Having her as a support system right now propels me to keep doing what I do. What is the one motivation that gets you up every morning? I wake up every morning with the zeal to put out more information in order to reach more people. The knowledge that far too many people in our society are ignorant about narcissism motivates me. What is one piece of advice you would give to a woman suffering from domestic abuse? I would tell her that she is stronger than her abuser is trying to make her feel. All she needs to do is to see herself the way God sees her and learn to love herself. Only then will she have the strength to walk away for herself and to provide a better environment for her children (if she is a mother). How do you juggle your full-time job with managing your platform? To be candid, it is very tasking. However, it is easier because I am passionate about this topic and my full-time job inspires me too. I make time in the early hours of the day from 4 am to 6 am to plan my content. That way, members of our community never experience content drought. You currently run Abuse Survivor solely on Instagram. Any plans to move it to another platform? (Website, blog etc). Right now, we are working on our official website. We plan to make use of other social media platforms while retaining Instagram as our primary means of reaching out to members of our community. Do you ever meet with the women whose stories you share? The vast majority of those who share their stories in our community are impossible to meet geographically because they do so from all over the world. However, I have met a handful of them and they are the most resilient women I have ever met. What future plans do you have for ‘Abuse Survivor’? My vision is for Abuse Survivor to become the number one support system and resource outfit for victims of any form of abuse in Africa. We plan to innovate along the way. What’s your favorite book / Ted Talk of all time? My favorite book is Chimamanda Adichie’s ‘Purple Hibiscus’. I think that is where my interest in domestic abuse was