She Leads Africa

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Nnanke Essien: The Visibility Expert

Nnanke Essien is a visibility strategist and business transformation coach. She helps individuals with awesome ideas, products and services to get seen and found by their ideal clients. She does this using a 5 step visibility building process to build an effective and efficient visibility roadmap. Nnanke believes that the path to success is littered […]

Jobs – Digital content associate

She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our #MotherlandMoguls, as we affectionately call them, are the reason we exist and expanding – to provide them with more inspiring and educational content to help them live […]

Blogger’s delight: Lee Litumbe of Spirited Pursuit

Lee Litumbe Spirited Pursuit

As the face and voice behind the popular travel and lifestyle website Spirited Pursuit, Lee Litumbe’s mission is simple: she is in spirited pursuit of travel, adventure, and new cultural experiences. Founded in 2014, Spirited Pursuit showcases dynamic travel stories, captivating photography, and curated city guides from culturally rich destinations. Geared towards curious and adventurous individuals […]

Beginner’s guide to marketing to an African audience

marketing in africa

Now is a good time to become a game changer. Social media has allowed the world to get a cultural peak into the diversity of African culture. From Azonto music to African films, many African media outlets are re-branding Africa’s image to the world. Social media has given us the global platform to have unfiltered […]

4 simple ways to keep up on the digital inbound marketing trend

digital marketing trends

Are you interrupting your customers this year or are they on the hunt for you like a daily vitamin? As you are trying to peacefully creep through the pages of Bella Naija, I mean do important research on the latest happenings around your entrepreneurial purists, the last thing you need are those pesky ads interrupting […]

Don’t vex: 10 must do’s for using social media for business

There is so much hype on using social media for business. Yet, many brands are not using it at all or many of those who are, are not getting it right. We’ve complied the basic must dos for all of us to revisit once more. Thousands of businesses have taken to platforms such as Instagram, […]