Lukunse Betty Paulls: I want to create awareness about the history and culture of Africa
[bctt tweet=” There is nothing as satisfying as watching a seed you have planted grow @LukunseBettyPaulls” username=”SheLeadsAfrica”] At 21, Lukunse Betty Paulls has already accomplished more than most women her age could even dream of. The Kampala native who is currently working towards her degree in Business Administration at Ashesi University in Ghana, is also a model, blogger and writer. Most recently, she added the title of social/cultural ambassador to her resume. What began as a simple idea to find a way to showcase the richness and diversity of African culture has turned into Mutima_Wangu, an online platform that seeks to create awareness about the history and culture of Africa in different settings. Over the past year, Lukunse has directed a lot of effort towards growing the platform. She’s orchestrated everything from picking the concept, finding models and photographers and even doing a bit of creative directing herself. In her own words “Africa is rich (in culture), let us never forget that”. For someone so young, you already have quite a list of accomplishments under your belt. Could you share with our readers your story so they understand your journey and how you have managed to take on all these roles successfully? I don’t see them as many achievements but thank you. To be honest, I still feel like my journey has only just begun. I started writing at fourteen, even though my writing still hasn’t garnered much publicity. I self-published my first poetry collection in early 2015, and the other two books shortly after joining Ashesi. As for modelling, I had my first photoshoot ever in June 2015. It was a great experience and the support I received from my manager and the filmmakers at the Uganda National Theatre was overwhelming. I’ve done a bit of modelling and had a few photo-shoots since moving to Ghana as well. I started blogging on and off since January 2015 and have only recently decided to start blogging more consistently and using that as a platform to share my voice and my work. And finally, about being a cultural ambassador, I guess that came about when I realized I could not focus on modelling without combining it with something else. For me, that something was art. I have no intentions of being a runway model. I have always focused more on the more commercial aspect of modelling than the typical struggle of making it as a runway Queen. And I decided that if I was going to take the commercial route, I wanted to do it in a way that would be beneficial to society. Bearing all this in mind, I went through a period of soul-searching and consulting with my mentors Kobby Graham and Dean TK, and through this the idea for Mutima_Wangu was born. I checked out the website for Mutima_Wangu and I think it’s really impressive how you are working to develop a platform that not only showcases but celebrates the diversity of African cultures. How did you come up with the concept and what are you hoping to accomplish through this platform? The idea for Mutima_Wangu first came to me in my philosophy class. I’m a firm believer in acting on an idea the moment it is conceived and so I knew I had to do something about it. But I also realized that I could not do it on my own, so I started looking for photographers on campus and sharing my idea with them until I found one who was willing to work with me. Next, I scouted potential models for the project. For Mutima_Wangu, it was never about finding the girl or boy who was perfect for the runway, it was more about finding the person whose composure suited the craft. Through this project, we are teaching people what being African means to us and we demand to be heard. Our ultimate goal is to create awareness about the history and culture of Africa in different settings. [bctt tweet=”Our goal is to create awareness about African history and culture @LukunseBettyPaulls” username=”SheLeadsAfrica”] What is the process like for curating the content on the platform? How do you identify the topics that are discussed, what is the research process like and how do you decide on what aspects of the topic are important enough to be showcased and how? To be honest, the process is not hard. I personally think that there is a lot of content to choose from. I also believe that I am naturally creative. So when an idea pops up into my mind, I note it down. I also get ideas from my sketches, from lectures I attend, from the literature I read and the images I see, from conversations with my neighbors and from observing people I meet. My sources of inspiration are limitless and once an idea is conceived, I work on expanding it and bringing it to life. Throughout this process of creation, I remind myself that there must be story, a lesson, a history, a piece of information that the idea delivers to the intended audience. In the end, it must be art. What have been some of the biggest challenges you have faced in running this social enterprise? So far the biggest challenge has been sourcing funds for the project. We are in the process of devising the best strategy to get sponsorship to drive Mutima_Wangu forward. I did not realize how expensive this project would be when I started it. But after completing our first shoot, and seeing the number of people who would like to be part of this project, especially those who would feature as models, I quickly realized that it was going to cost more than I had expected. It takes a lot of time and effort to come up with a concept and implement it, it takes time to style all the models, to bring the concept to life the way I envision. There are costs involved in shooting, directing the project and securing the
Biabu Shaffi: The difference in winning and losing is most often, not quitting! So, don’t quit.
[bctt tweet=”If you have identified a problem, look for a solution & turn it into a business @BiabuShaffi” username=”SheLeadsAfrica”] From the coastal part of Kenya, Biabu Shaffi is among many things a passionate baker and a cooking enthusiast, always looking to try new recipes. For the past 3 years, she has been baking cakes, cookies, and other pastries to earn an extra shilling which she has used to fund her degree in Business Management. After being approached by several family members and friends looking to find suitable housekeepers, Biabu realized that there was a gap in the market and she decided to fill that gap by launching Pristine Housekeeping Agency. Through Pristine, Biabu hopes to establish a one-stop shop that Kenyans can look to for all their household needs: cleaning, babysitting, shopping…you name it, Pristine will offer it. What’s her mantra? Biabu believes that if you have a passion, you should pursue it. What was the inspiration behind the birth of Pristine Housekeeping Agency? The idea of running a housekeeping agency came from a comedy series entitled “Devious Maids” lol. There is this character called Marisol Suarez, who started an agency for maids. People go to her to look for maids. Initially, I thought I could do the same but after some consideration, I decided not to –I didn’t see the need then. But then one day, it happened that my cousin, my sister, and aunt were looking for house-helps and they just couldn’t find one that would fit their need(s). And there I was, again, thinking, if I start a housekeeping agency, train the ladies/gents on the basics, like how to clean the house, do laundry, cooking etc. I would really be making money. Then I remembered that people here travel to other countries, especially the Middle East, to clean houses for money and some end up getting hurt, others even get killed. So, Pristine will also be creating/providing employment to the unskilled, jobless youths and women and in the long run, grow a skilled community, end crime and poverty. What was the need you saw lacking in the Kenyan housekeeping industry that made you want to pursue this idea? In your view, what is it about Pristine that sets it apart from other similar ventures? First the Kenyan housekeeping industry only concentrates on commercial buildings –like offices, malls and supermarkets, hospitals, and hotels. Not one person has thought of venturing into house cleaning services, NONE! Pristine will do the household chores for you. From cleaning, cooking, shopping to babysitting. Lots of people look for professional house-helps –one that can do the house chores without needing someone breathing down their neck. I haven’t seen any agency like Pristine except when seeking employment in the Middle East. Pristine’s vision is to be the best housekeeping agency in Africa by 2030. How far have you gotten with the development of your idea into a fully functioning agency? What would you say have been some of the biggest challenges that you have faced along the way? Winding up on the proposal, working on the logo and registration. I am done with the name search so I am waiting for the response. So far, the challenge I have faced is time. I must juggle in between my full-time employment, cake orders, school, volunteering and researching on Pristine. It has been and is still is a very big challenge. Finances too have been a challenge as I use my savings to get things done, so hopefully, I will get some funding or someone with a good deal to invest in my business. When it comes to opening a business, where/who would you say you have received the most support from? How have you been able to capitalize on that? I have a colleague, who is also my mentor, who said that gone are the days when people started businesses just to make a profit and become wealthy. These days it is more about “what problem are you solving?” or “what are you doing for the society?”. I saw a need in my community, the need for good and professional help, and I believe that we, at Pristine, are going to satisfy that need. [bctt tweet=”Challenges are opportunities in disguise @BiabuShaffi” username=”SheLeadsAfrica”] Starting a business can be a daunting process for many young women. As someone who is currently going through the process, what would be your advice to other young women in your shoes looking to embark on a similar adventure and become business owners? Yes, it is a daunting process. Especially if you have a full-time job and other things running. What I can just tell other women out there is; Never give up! Challenges are there to make us stronger. In fact, challenges are opportunities in disguise –grab them and face them head on. You know why you started, and what you are looking at achieving in the short and long run. And always remember that the difference in winning and losing is most often, not quitting! So, don’t. With regards to Pristine Housekeeping, what would you say are your top three goals for 2017 and how are you planning to accomplish them? Get registered as a limited liability company by March – I have started on the registration process and I am at least half way. Recruitment and placement of at least 20 youth and women – I will be training them at my home before I secure a perfect place for this –I am also working on the plan. Funding/Donors/Investors – This is in order to be financially stable and/or get an investor. You are also in the process of completing your degree, how are you managing to handle it all, finishing school, starting a business and presumably trying to have a social life and pursue your other passions. I am a very good multitasker and all this is because I am self-motivated. In other words, my passion drives me to work harder and move, despite loving my nap times,
Patience Nkosi: I’m obsessed with making women look extraordinary
[bctt tweet=”In business, one needs to do thorough research and have a plan before executing their idea – Patience Nkosi” via=”no”] Patience Nkosi, makeup artist and founder of PashyN, affectionately known as Pashy, is a small town girl with an unstoppable passion for transforming and enhancing how women look and feel through makeup. Pashy is obsessed with making woman look extraordinary by eliminating self-consciousness in young women one brush stroke at a time. She believes that if you look good, ultimately, you do better. After completing her BSc in Computer Science, Pashy found that her true calling was in makeup. SLA contributor Jeanette Nkwana talked all things beauty, business, and PashyN with her. Have you always wanted to go into the beauty industry? It is true when they say that certain situations only happen because they are all part of the process of leading you to your true path. Being in the beauty industry was never really my plan. I somewhat “stumbled” upon an opportunity which led me to my destiny, a founder of a beauty brand & makeup artist at PashyN. What challenges did you face going into a market (that you have previously worked in) as an entrepreneur? Starting a company isn’t as easy as it may seem. One needs to do thorough research and have a good plan before they execute. One major challenge I came across amongst many others was acquiring startup capital, a setback which delayed my progress. Who do you look up to in the industry and how do you identify with him/her? I’m such a groupie of so many of international makeup artists. I follow them on Instagram, some have worked with famous international celebrities. Makeup artists like Jack Emory, Alexandra Annele, Sonja Deluxe to name but a few inspire me. I draw my inspiration from them and try to incorporate that in my own craft. Literally, I’d spend hours and hours on YouTube checking out their stuff. They pretty amazing. What is the biggest misconception people have about what you do and how do you address it? [bctt tweet=”Beauty is NOT standard, it moves, transforms and differs from person to person -Patience Nkosi (PashyN)” via=”no”] Society has placed us with the burden of enormous expectations of what beauty seemingly is or should be. The popular phrase, “true beauty lies in the eyes of the beholder” speaks to me in volumes. To my understanding, this implies that beauty is NOT standard. It moves, transforms and differs from person to person. Therefore no woman needs to be validated by society norms. Makeup is not a way to hide a woman’s beauty but rather to enhance the beauty that already lies in her. Many women that had never had a single touch of makeup applied on their faces today wear makeup simply because I had taught and made them understand this phrase. You are now an official ambassador for Elizabeth Arden, how did this come about? My first ever job was in retail where I found myself working as a cosmetics generic. Five months in the field, I worked for one of the world’s leading prestigious brands, Elizabeth Arden. Today I am proud to say, in a period of just over a year, I became an award winning Elizabeth Arden Brand Ambassador. This was after long hours of hard work and determination. I set goals and I achieved them, being a go-getter worked in my favour. In our field of work, we are given sales targets which we are expected to meet on a monthly basis. Targets set according to how the counter would’ve performed in the previous year ultimately rounding off to a yearly target. In my first year of being with Elizabeth Arden, my sales performance skyrocketed and I had grown the counter just over and above 60% from the previous year. My performance led me to where I currently am, an Elizabeth Arden Ambassador. What did you do to become a makeup artist? I’ve been trained under Elizabeth Arden as a beauty advisor with the right skills set for a clear understanding of skincare and makeup. However, most of the advanced makeup I practice was self-taught. I believe one can never stop learning therefore, I do dream of someday enrolling in an international makeup institution where I can further my skills. [bctt tweet=”I believe one can never stop learning. – Patience Nkosi (PashyN)” via=”no”] What is the most fulfilling aspect of what you do? Too often we find that we women tend to have a low self-esteem. This may be due to events from their past or present that make us forget to look after the one thing that speaks volumes when we walk through the door, our canvas, the face. A person buys your face before they buy you. It is the reaction a woman shows when she finally get to realises how beautiful she is through my art that’s most fulfilling when it comes to my work. Knowing that I’ve changed one’s perspective about themselves and giving them a dose of confidence in their looks makes my heart complete. It drives me to reach my absolute potential with each client. If you had a time machine and could travel back in time, what would you do differently and what would you do the same? If I had a time machine and could travel back I’d probably believe in and trust myself a little more. I’d use my God-given talents to my advantage as opposed to shying away from them. My teen years were probably the best times of my life and I wouldn’t exchange that for anything, I would relive that time of my life any day. What can we expect from PashyN three years from now? Expect the unexpected. Our ultimate goal at PashyN is to be amongst one of the best leading brands, and with time we can only believe that shall come to pass. Three years, I believe, gives us enough time to build a solid
Tindi Nancy: I am looking forward to promoting self employment among women
[bctt tweet=”Once in a while, a ‘wrong turn’ can end up as a new design – Tindi Nancy” username=”SheLeadsAfrica”] Tindi Nancy was born in the agricultural town of Eldoret, Kenya. Growing up, Tindi craved for independence and life away from home, so she jumped at the first chance to go to Nairobi for university. It is at Jomo Kenyatta University of Agriculture and Technology that she developed an interest in African jewelry and it turned into a side hustle. After graduating, Tindi was not so lucky in getting a job and because she was just sick of the whole job search she decided to grow her side gig into an actual business. It’s been three years since Tindi went full time and she says she has no regrets. Being an entrepreneur has made her grow in a lot of ways and she has also invested in meaningful relationships along the way. You create and supply Maasai tribe jewellery. Can you brief us on the Maasai culture and why jewellery is important to them? The Maasai are found in Kenya and Tanzania. They are known for their colorful beaded jewelry and clothes. Although the world around them have been westernized, they have refused to be influenced. They have stayed true to their traditional beliefs and customs. Women are the ones who make the jewellery and colors used represent something in the community How do you decide what you want to create? It’s all a process of demand and supply. I am always watching out for new trends and l work with my tools to create something similar. Once in a while, a “wrong turn” can end up as a new design. Another way is through customised jewellery, some of our customer’s ideas contribute to a new design. Beyond applying basic techniques, how do you evoke an emotional response to your work? By establishing a relationship with a client. Listening to them and making sure I deliver beyond their expectations. [bctt tweet=”You need to come up with new provocative designs – Tindi Nancy” username=”SheLeadsAfrica”] I reckon jewellery making requires patience especially when you are making a piece with small beads. What other attributes are important for a jewellery maker? Creativity and artistry. You need to come up with provocative new designs. As a jewelry artisan, you should also pay attention to detail because you work with small pieces and it’s those small items that affect the whole design or quality. What’s the most valuable lesson you have learnt? Consistency. It takes time to grow and be the best in something. Every failure or trip along the way is an opportunity to improve your skills. You build your network with time, and through your network, you learn the ins and outs of the business, you get to learn from their mistakes and improve their shortcomings. What materials and techniques do you favour? I enjoy working with beads, l love being surrounded by vibrant colors. It is versatile, and I get to put it on almost everything from bags to shoes as well as other accessories. How often do you release new collections? At least four times in a year. What’s your favourite solo outing? I enjoy reading every morning, I spend at least thirty minutes reading. Once in a while, I come across books that make me struggle with the choice of finishing the read or working. It’s always a tough choice. I just finished Trevor Noah’s “Born A Crime” and it was excellent. Every book gives me a new perspective of the world and because l love diversity, I struggle to answer what my favourite genre is. [bctt tweet=”Tindi Nancy’s aim is to give talented Africans a more dignified way of earning money” username=”SheLeadsAfrica”] You are launching an online marketplace in May, what are your expectations? I am looking forward to promoting self-employment among women and young people by providing them with marketing services as well as a global platform to sell their handmade products. The aim is to give talented Africans in marginalised areas a more dignified way of earning rather than for them to rely on handouts. They know how to fish, all they need is the hook! On the other hand, this will give consumers a wide range of unique handmade products from across the continent. I am also expecting Africans to support local economies by buying locally made products. When supplying crafts to boutiques, what attributes do you look for? How do you choose which boutiques to supply? The boutiques should be keen on ethical practices and it’s very important that they uphold fair trade values and value the uniqueness of every product. Mostly, they are the ones who come after me, but I have to make sure they are an ethical business and will pay on time and as agreed for the products received. Businesses need to receive their orders on time, on specification and also enjoy profitable price margins. [bctt tweet=”I make sure the price point is profitable both for the business and the artisans – Tindi Nancy” username=”SheLeadsAfrica”] As a supplier and artisan, I am very conscious about pricing. I know how it feels when a customer makes an awful offer for an item that took three days to make (earning $5 for a three-day work is insulting) so I make sure the price point is profitable both for the business and the artisans. l also make sure that l supply quality products that are worth more so I take the time to go through the products. My customers have come to terms with that side of me, so when I place an order they go the extra mile of perfecting everything. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Kagiso Madibana: Believe in your product, Create your own hype
[bctt tweet=”Kagiso Madibana driving the change she wants to see with social entrepreneurship” username=”SheLeadsAfrica”] Kagiso Madibana is a social entrepreneur and a former Chevening Scholar. She was selected as a participant from Botswana for the African Union’s Youth & Gender summit. In September 2016, Mail & Guardian Africa and Gabz FM named her as one of the 50 Batswana Change-makers under 40. Kagiso is a founder/chairperson of Nayang Association. Nayang aids and empowers the underprivileged, in remote areas through a school clothing, shoes, food, and sanitary pad drive. With an MA in Communications and Media from Cardiff University, she has also worked as a Lead Researcher for Botswana with Global Integrity/Mo Ibrahim for their Africa Integrity Indicators study. Before that, Kagiso had worked as a print journalist since 2008, during that time she was selected to join the International Journalist Programme(IJP)and was placed with the Deutsche Welle in Germany. Kagiso was also a part of the Women In News Programme from WAN-IFRA. She owns a small communications company called MD Africa Communications which offers editing and proof-reading services for companies amongst other things. Last year, she self-published a fiction book, “Tales from the Heart of Botswana: Baareng’s Journey” which is available on Amazon and select stores in Botswana. What would you say is the innovative idea behind Nayang Association and starting MD Communications? Nayang and MD Communications were birthed from youth driving the change they wanted to see in their communities. In my case, spearheading the initiative was a chance to get young people involved in contributing to their communities through social work. I also wanted to inspire young people to tell their stories. I wanted us to tell stories that any Motswana or African can relate to. How did you go about growing your “brand” and impact to run a social enterprise and become self-sustaining? At the beginning, Nayang Association was dependent on donations and membership fees for us to meet our mandate. We have since moved from that to intensive fund-raising strategies which require innovative thinking and new approaches to show our growth. [bctt tweet=”Using innovative thinking & new approaches Kagiso Madibana shows the growth of her projects” username=”SheLeadsAfrica”] We organize yoga sessions, workshops and hiking sessions in the country’s hottest tourist attractions. We also collaborate with other organisations and youth ventures that want to make a difference in the community. Our biggest challenge in the first few months was consistency, something we could not have due to a shortage of funds but we worked on that and we are trying to find ways of becoming a sustainable entity. What four skills have you found yourself learning frequently since starting your social enterprise and publishing a book? I am learning to become more assertive about public speaking. Also, I am learning how to network strategically and make the right connections for any project that I am undertaking. I have accepted that I don’t know everything and I listen more, especially to people who are in the same industry. I always pick up valuable lessons on how to best improve our everyday operations at Nayang. Finally, I have learnt that delegating tasks and commending the people you work with is important for the growth of your organisation. What challenges have you faced that are unique to your business and writing a book? We had to start our project from scratch with nothing and ask the public to get involved. People are skeptical because we have had scams and a lot of community-based projects have failed due to mismanagement. So initially, it was tough to get the support and have people believe in what we wanted to do. We had to prove ourselves first so that required a great deal of financial sacrifices. [bctt tweet=”We had to start our project with nothing and ask the public to get involved @otwngal” username=”SheLeadsAfrica”] As a self-published author, I struggled to get my books into an already fraught reading nation. The reading demographic, especially for fiction books, has changed and I had to adapt. Instead of the traditional bookstores which are only available in towns and cities, I had to take my books to Choppies, a chain store that has a presence in most areas of Botswana. This of course also comes at a cost. In what ways have you diversified your product to suit your market? Especially considering the Botswana context? Nayang plans activities across Botswana as we want to bring attention to the beauty of the country. We use hashtags such as #VisitBotswana #HikeBotswana #Buildingcommunities on social media platforms because we want the average Motswana to know that they are not only contributing to a great cause but also that they are developing a sense of pride about being a Motswana. My book, “Tales from the Heart of Botswana: Baareng’s Journey” is a book of untold stories of hope. Any Motswana who grew up in Botswana is able to relate to the stories and feel a sense of belonging. My intention with the book was to inspire through fiction. Ensuring that the book is available for any Motswana to access, whether you are in Mochudi or Shorobe has been my biggest priority. In both areas, social media and traditional media have been a great platform for me and the team to reach out to the community. This is the main reason why I started the MD Africa Communications company which deals with everything from social media management to Media relations and CSR project management. With running so many projects, what do you do to unwind? I watch Isibaya and every TV show known to man, I see myself as a Shonda Rhimes someday. I look up to Ferguson Films productions as well. Reading is obviously a hobby! I also love travelling, hiking and adventure sports. Some people want to write a book or start-up social enterprises, how would you advise them? Believe in your product and create your own hype! Start, that’s always the hardest part. Funding should never be a
Tanaka Nombulelo Mandidi: My spirit is awakened with every opportunity to remind someone what their beautiful is
[bctt tweet=”From plaiting hair in high school to celebrating African beauty, Tanaka Nombulelo Mandidi” username=”SheLeadsAfrica”] Tanaka Nombulelo Mandidi is the creative mind behind the Cape Town-based Slay Studios, which is building its reputation in providing quality affordable products and service offerings that celebrate African beauty and heritage. She is driven by helping people take their dreams and turn them into business concepts. She is a makeup and hair enthusiast who loves to team her passions with social entrepreneurship. Tanaka considers wine her first love (apart from her husband), hates hiking and loves having a good laugh. What was the spark that led you to start Slay Studios Cape Town? I’ve always loved hair. I’ve been plaiting hair since high school and as time went on (through Youtube gurus) I taught myself more intricate styles and methods. In 2015, I had a near death experience that made me reflect on how I was spending my time. I had a successful career, was married to the love of my life and adulting was finally making sense. Yet something in the deepest depth of my core was missing. I felt a joy in my heart every time someone asked me about hair, makeup or self-awareness. And before I knew it, I had resigned from my job and stepped into what I believe God was calling me to. Society has taught us that different is not ok. That there’s a standard of beauty we should all aspire to. That #proAfro means #Antiweave. There are so many distorted truths that have been sold to women of colour and its time those truths are unravelled. That’s what Slay Studios is. A place where who you are is perfect. [bctt tweet=”Tanaka Nombuleleo Mandidi’s Slay Studios is a place where who you are is perfect” username=”SheLeadsAfrica”] What services do you offer your clients? At the Weave Bar, we specialise in all things lace -closures, frontals, wigs and customisation. We talk through exactly what the client wants so everyone walks away from the experience satisfied. Our premium virgin hair is sourced directly from India and undergoes a UV treatment before being retailed to our customers as Slay, our hairline. Currently, our services include bridal makeup or special event makeovers. Our Designer Accesories include our #eyecandy, #armcandy, #scentcandy and #clutchcandy collections. At the heart of what we do is the Slay Foundation. 10% of sales from our services and accessories go into the foundation. Sometimes we makeover young girls, or wash and care for a homeless mother’s hair. Our mission is to make a difference in one person’s life a day. Why Cape Town? It’s very hard to find a clean, modern space where African people can get their hair done without compromise. We’re so used to bad service that its normal to not like your hair when you leave. Cape Town has so much room for improvement in services provided to young, modern black women. [bctt tweet=”Tanaka Mandidi: Cape Town can improve in services provided to young, modern black women” username=”SheLeadsAfrica”] Our next target cities are Johannesburg and Harare in Zimbabwe -the latter being our attempt to staying close to home and bringing change in our home community. How has the journey been from when you decided to open up shop to now? Start up a business they said. It will be a walk in the park they said. THEY LIED. When you work for a company you’re hired to perform a specific task. With a start up, you are EVERYTHING to your business. You are the accountant, marketing director, lawyer, and stylist. Your business requires you to fulfill all those roles (or hire someone who will) for the cogs to move. And that’s where its so easy to drop the ball. It took about a year for me to figure out what I was doing and a good 5 months after resigning for me to open up the storefront. Some days are amazing. Some days aren’t. Those amazing days keep me going. Planning and vision are also very important. The details? – not so much. When the small stuff faces you, you make a quick decision and move on. The key word there is moving on. Where do you see Slay in the future? My dream is for Slay to grow, influencing fashion, beauty and having an impact on social issues. Our *top secret* in-house makeup line for women of colour is under construction. We plan to expand into the African accessories platform and exclusive virgin hair extensions line. My hopes are to interact with different women and inspire them to own their identity. [bctt tweet=”My hopes are to interact with different women and inspire them to own their identity” username=”SheLeadsAfrica”] We’re hoping to grow our team and move into a bigger space to allow for content production, hosting makeup workshops and development classes. With growing sales, we’ll have more contributions to our social impact ventures and be able to bring beauty to more women in the Western Cape and one day, all over Africa. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Shamiso Ruzvidzo: Kusika Design Centre was born from pivoting my other businesses
[bctt tweet=”Kusika means to create. We go beyond that, we design, create & develop @ShamisoRuze” username=”SheLeadsAfrica”] Thirty-four-year-old change practitioner, traveller, and foodie, Shamiso Catherine Ruzvidzo, relocated from Australia back to Zimbabwe in 2012. She had been in Australia for 12 years, where she did her degree in Information Technology and worked for Rio Tinto before finding her love and passion for the fashion and design sector. She is the founder of Catherine Ruze, a boutique modelling agency which was first set up in Australia and later on moved to Zimbabwe. Catherine is also the founder of Fashion Weekend Zimbabwe and now Kusika Design Centre which is based in Doon Estate, the design district in Harare. Kusika is a hub that supports the economic development of small businesses in the fashion and design sector. As if that is not enough, Catherine is the regional director of programs for a local NGO. She juggles these two passions with her everyday life. From IT to fashion, why fashion? I started in the fashion industry when I was 16. My mom sent me to Medusa, a modelling agency in Harare, where I did a modelling course and ended up modelling for them. That is how I plunged into fashion. [bctt tweet=”@ShamisoRuze started in the fashion industry when she was 16 at a modelling agency in Harare” username=”SheLeadsAfrica”] Fast forward years later, I was doing freelance work with photographers in Australia and I got introduced to local designers who I started working with. Australia really lifts up its local talent and this is where my love for local design and supporting local designers came from. I produced my first fashion show for Betty Tran, then Betty Sugar. I just brought together a pool of models and publicists I was working with and we made it work. I realised that there are many designers wanting to see progress in their businesses but as start-ups, they normally don’t have the resources to hire models, or even create a full fashion show because they are putting all that they have into their collections. This idea gave birth to the Catherine Ruze modelling agency. When was Kusika birthed? Kusika is a new initiative which was born from pivoting my other businesses; Catherine Ruze Modelling Agency and Fashion Weekend Zimbabwe (FWZ). It was officially birthed in July 2015. As an entrepreneur, you are always pivoting until you kind of get to that place where you feel like you have finally found the right model. We had outgrown what we thought we wanted to do with FWZ and therefore took a step back. We then decided to slowly transition into Kusika using FWZ as the face. Fashion Weekend Zimbabwe paved way for Kusika; we will not be doing annual events anymore but we will be doing pop-up shops instead. We have hosted a variety already, both in and outside Zimbabwe. In 2016 we did four pop-up shops and this year we are looking at six. Why Kusika as a name? Kusika means to create so it’s all about creation. But there is more to creating and creations. People can create, then what? We go beyond that, we design, create and develop. When one looks around Zimbabwe, everyone is creating something but a lot of people are copying creations that have been done by various other people. So what does Kusika do? We are pretty much a design incubator. By design I mean if you use your hands to create something, then you definitely fall under our mandate. We are trying to support the economic development of designers and artisans in Zimbabwe. It’s a 50/50 partnership where we put our resources to get the product line going. We work with them on three levels: Production/development of their collections, be it clothing, home décor, bags, and accessories. We provide artisans with access to information on what’s trending, how the market is like etc. Training- on product quality and how to run a business. We want Kusika to be a design hub where people come to learn new skills and get inspired to use their hands for livelihood. One may have had skills in the past but times and people’s needs change. So we are bringing in new skills and ways to develop these old skills. Currently, the products we have been exposed to are not very impressive and therefore we saw a huge gap on quality assurance. Marketing, the final level is taking the products to markets. At the moment Zimbabwe is lacking a market. There is not enough local consumption for someone to live off their talent but we are trying to change that narrative, to say to them, no you can use design to pay your children school fees, to put food on the table. So Kusika is a place you come to create and we help you to take it a step further. How have people received this type of business in Zimbabwe? Kusika is a medium scale business and our target market is not local. Our customers are people outside Zimbabwe who currently have lesser problems than we do and have a different appreciation of the product. Zimbabweans have bigger problems at the moment and furnishing their homes and themselves is not one of them. How big is the team? We have four local people working at Kusika and other external contractors including one buying agent who is based in France. She is the one who helps source out the buyers. What are some of the challenges of running a business in Zimbabwe? Remaining inspired in present day Zimbabwe is a challenge, it’s very easy to be stagnant. The world is moving so fast right now in terms of innovation, and unfortunately, we are being left behind. It’s important to step out of Zimbabwe from a leadership point of view to get inspirations, new ideas, and concepts. [bctt tweet=”Remaining inspired in Zimbabwe is a challenge, it’s very easy to be stagnant @ShamisoRuze” username=”SheLeadsAfrica”] The hijacking of concepts or business ideas
Kundai Chiyanika: Not every job will be for you, bloom where you are planted
[bctt tweet=”Entertainment in Zimbabwe is hard, you need to become visible to build your brand” username=”SheLeadsAfrica”] Kundai Chiyanika is a Zimbabwean television and radio host. She is fun loving and always keen for an adventure. An explorer at heart, she loves new places and new people. A proud mommy of two, Kundai is building a name for herself in the entertainment industry. Her life motto is ‘Be happy and stay happy’ and she’s focusing on building her brand around that. SLA contributor Ruva Samkange recently caught up with Kundai to learn more about her brand. You recently moved back to Zimbabwe, what did you want to do when you came back? I had lived in Cape Town for a long time and had some personal issues so I felt that it was time to move back home to be with family and regroup. At first, I really didn’t have an idea of what I wanted to do. I had enjoyed baking so I started a small baking business in my hometown. The market was not sustainable and I felt like it wasn’t what I really wanted to do. [bctt tweet=”@KundaiChiyanika wanted to make sure she was not just working because she had to” username=”SheLeadsAfrica”] Even though I struggled with what I what wanted to do, I always knew I wanted to work actively with people and that an office job wasn’t for me. I wanted to make sure I did something that suited my personality and was not just working because I had to. You ultimately went into radio at ZiFM. What made you go into radio? Well, radio found me. A friend of mine sent me a flyer about an entertainment company that was looking for a female co-host for a radio slot. I shared it with another friend and she asked me why I wasn’t trying out. I was scared but she encouraged me. The experience has been amazing, I never thought I would love it so much. My co-presenter Dannythatguy and I get along like a house on fire, we present The Switch and Fire Friday. Our show is the pre-party, helping people get ready for a Friday night. You now work on Kwese Sports, what made you venture into television? I’ve secretly always wanted to be an actress since I was a child. So television has always been something I would jump at the chance for. I think it is a natural progression. A lot of people I work with did radio. I get to diversify my portfolio through television with exposure to different mediums, Kwese Sports is a Pan- African channel. Even though I’m a couple of months in I have traveled and will continue to travel between across Africa and I can’t wait to get more African stamps in my passport. How hard has getting into media been? I have been very fortunate that an opportunity became available when I was not looking. But the industry is so competitive. Once you are in, the pressure is on to produce a quality product because there are 10,000 people behind you hungry for your job. I have learnt that passion is not enough. You have to keep chasing the dream. Fight for it and keep trying to improve. There is always room for more. [bctt tweet=”You have to keep chasing the dream. Fight for it & keep trying to improve – Kundai Chiyanika” username=”SheLeadsAfrica”] How different are radio and television? With radio, my personality comes out a whole lot more because my show allows that. Television is a whole different beast. If you are nervous people can see it a mile away and there is more pressure to be perfect. Like I said its a very natural progression. Television is the next step for a lot of radio personalities. Once you conquer one, you’re hungry for the next challenge. I am lucky I still get to do both. What advice would you give to someone looking to get involved in television and radio? Don’t copy anyone. Be inspired but always be yourself. Also, keep making demos and keep sending them. Try to make those contacts. Entertainment in Zimbabwe is hard, you need to become visible to build your brand. Do promos, host events, be relevant. [bctt tweet=”Be inspired but always be yourself if you’re looking to get in TV and radio @KundaiChiyanika” username=”SheLeadsAfrica”] I’m not a social media person but I had to open myself up and become active online. Having updated Twitter, Facebook and Instagram accounts will let people know who you are. Make sure your name comes up when people are are looking for an entertainment personality to host events or when job opportunities arise. What are the most important lessons you’ve learnt on your journey? Try not to compare your journey to someone else. Unfortunately, this industry is about comparisons and people’s preferences so you have to sometimes put blinders on and focus on what you need to do. Not every job will be for you. Try not to dwell too much. The hustle never stops. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Fatuma Abdullah: I am motivated by wanting to do better and making an impact
[bctt tweet=”Fatuma Abdullah: My business is special because it contributes to raising confident African children” username=”SheLeadsAfrica”] We all know and probably owned at least two of the famous blonde doll in the world, Barbie. It has been an important part of the toy fashion doll market for over 50 years and it doesn’t seem to lose its popularity. A Kenyan-born entrepreneur wanted African girls to embrace their ethnic diversity and allow them to celebrate their uniqueness and thus Akiki Distributors was founded. Fatuma Abdullah is the founder and owner of Akiki Distributors (Pty) Ltd, which manufactures and distributes Akiki Dolls. “Akiki’s Short Stories”, is her first self-published book. The Johannesburg-based entrepreneur has worked in Banking and NGO sectors delivering on development projects across Africa. We had the pleasure of interviewing Fatuma and this is what we learnt from her… Why Akiki Dolls? Akiki Dolls is about affirming the African girls’ confidence. Seeing themselves in a positive light translates to a positive self-image and a healthy self-esteem. I want African children to experience and to grow in love with an Afro-centric 5-year-old girl who they can identify with. I chose the name Akiki, which in Swahili means ruby (the precious stone). A stone associated with nobility, high energy, courage and confidence. Where do you get your inspiration from? I am inspired by my children’s laughter, Akiki’s stories are structured around that happiness. Also, I am motivated by wanting to do better and making an impact. I love reading books on people’s purpose and life lessons, it is stimulating to see we have the power to choose how our story will turn out and the impact we have on others. It gives me the positivity which I carry through Akiki’s ventures. How do you market the dolls you create? And what has been the most successful form of marketing to date? Mostly it has been online. Social media is a good channel for creating product awareness and the reach is global. We are on Facebook, we have an Instagram account and we also market through our website. Word of mouth and online marketing have been very successful for us. What are your responsibilities as the business owner that have been unique to your business? As the business owner, I am the author and Akiki’s dress designer. I envision the illustrations in the books and I also do the marketing of our products. However, with the growth I am looking to delegate some of the responsibilities. Did you have a blueprint/business plan before you started Akiki Dolls? I had a blueprint in my head to begin with but it has evolved since. I was eager to get Akiki into momentum and was working on incremental activities. How closely have you stuck to this initial plan? I have since made the time and gone through the valuable exercise of developing a business plan and having it documented. It’s not vastly different but it puts things into perspective and makes it easier to articulate the specifics. [bctt tweet=”Our children need to see more positive illustrations about themselves & their countries” username=”SheLeadsAfrica”] What makes the Akiki doll unique? My business is special because it contributes to raising confident African children, by providing them with the play tools and literature that teach and reinforce positive perceptions of black Africans. Our children need to see more positive illustrations about themselves and their countries, they need to read books where they are the stars. Akiki storybooks are concept themed stories all children can relate to and learn from. Did you write Akiki’s short stories, if so, what will the next book be about? If not what would you write about? Yes I did. It was my first self-published book. I have Akiki’s travel series coming up, I am very excited about that and the other stories I am working on. I want to write short stories of African women and men. Everyone has their own magic and it would be interesting to capture that. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Nkem Okocha: I started Mamamoni because of my experience as a young girl
[bctt tweet=”@mobilewomenbiz brings investment to Nigerian women residing in urban and rural slums” username=”SheLeadsAfrica”] Nkem Okocha is the founder of Mamamoni, a social enterprise that empowers poor rural and urban slum women with free vocational/financial skills and micro-loans. She is very passionate about lifting women out of poverty and her company aims to break the cycle of poverty in Nigeria. Since 2013, she has impacted and empowered over 4000 women in several rural/urban slum communities and given out over 100 micro-loans. Nkem Okocha is a Tony Elumelu foundation Entrepreneurship Programme Alumna, a Young African Leaders Initiative Alumna and LEAP Africa 2016 Social Innovator. Can you tell us about Mamamoni? Mamamoni was born out of my experience. As a young girl with a widowed mother who had no skill and no source of income to take care of her four children, feeding and going to school was a challenge for the family. I wanted to empower the poor women I saw in my community and other communities I visited. Mamamoni’s aim is to help poor women generate livelihood income and also provide capital for those who cannot access finance from commercial banks because of barriers like collateral, transaction history etc. Mamamoni’s web platform enables socially conscious individuals to invest in low-income women by lending to them to fund their businesses. [bctt tweet=”@nkemokocha started Mamamoni to break the cycle of poverty in Nigeria” username=”SheLeadsAfrica”] How were you able to get partners and supporters for Mamamoni? I was able to get partners and supporters for Mamamoni when people saw our genuine commitment to lifting of low-income women in different communities. How do you identify women and children to assist? What is the process of getting help though Mamamoni? We identify low-income, rural or urban slum communities through our website and networks then go empower the women in that community. Growing up was tough for you, what advice would you give to anyone going through challenges be it financially, emotionally or physically? I will tell them to stay strong and commit to a purpose that brings joy to them. Regardless of what challenges you may be facing, stay focused and be determined to succeed. Where do you see Mamamoni in the next 10 years? We hope to have empowered over 10,000 low-income women across 20 states in Nigeria through our FinTech platform. If you were made Minister of Women Affairs for a day, what are the two things you would do? One thing will be to ensure every Nigerian woman no matter their economic status has easy access to credit to help them start or scale their business. The second thing will be to ensure all Nigerian girls goes to school and gets an education. [bctt tweet=”Every Nigerian woman should have easy access to credit to help them start/scale their business” username=”SheLeadsAfrica”] What is the one thing that will always make you smile? The expression of joy in the face of an economically empowered poor woman. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.