She Means Business 2019

She Means Business is back for the 2nd year in a row! And we are super excited and pumped because this year, we are doing it bigger and better!

Wondering what we’re on about?

#SheMeansBusiness is a FREE Digital Marketing training offered in partnership with Facebook. This training will teach you how to utilize digital resources to help you take your business online and compete in a global marketplace.

So what are we doing differently this year? In addition to training our boss ladies (female entrepreneurs), we will be bringing the training to some campuses all around Nigeria!

University Tour

The She Means Business training will kick off with the campus tour starting from The University of Lagos on Thursday May 16th!

What To Expect…

  • High-level digital marketing and business strategy skills training to get your current side hustle to the next level.
  • Energetic training from our seasoned trainers to get you thinking about launching your business while in school.
  • A day to hang out and network with your fellow schoolmates and the SLA Team
  • A chance to win some Facebook swag souvenirs
  • Light lunch
  • A certificate of attendance distributed post training… and so much more!

Check out the FULL schedule of the #SMBCampusTour & the list of Universities we’ll be visiting…

Thu, May 16University of Lagos
Sat, May 18Obafemi Awolowo University
Mon, May 20University of Ilorin
Wed, May 22University of Port Harcourt
Thu, May 23University of Nigeria
Sat, May 25University of Abuja
Mon, May 27Kaduna State University
Tue, May 28
Ahmadu Bello University
Thu, May 30University of Ibadan

Spot your Uni above? CLICK HERE to sign up.

The training is completely FREE but you must sign up to secure a spot!

Entrepreneurship Trainings

Motherland Moguls get in here! We’re kicking off our nationwide entrepreneur trainings in Lagos on Jun 1st.

What To Expect…

  • Learn new ways to use Facebook tools to either start that dream business or take your current business to the next level
  • A breakdown of online marketing, content creation, social media hacks for business and much more!
  • Your fav business moguls and guest speakers sharing their journey to building their existing businesses using these tools
  • A day to hang out and network with fellow boss ladies
  • A chance to win some Facebook swag souvenirs
  • A certificate of attendance distributed post training… and so much more!

Check out the FULL schedule for the #SMBEntrepreneur & the dates we’ll be in your city…

  • Abuja – Jun 14, Jun 15, Jul 4, Jul 27
  • Abeokuta- Jun 29, Jul 26
  • Benin – Jul 6, Jul 27
  • Calabar – Jun 21, Jun 22, Jul 24
  • Enugu – Jun 19, Jun 21, Jul 5, Jul 13
  • Ibadan – Jun 27, Jun 28, Jul 19
  • Jos – Jul 13
  • Kaduna – Jun 29, Jul 19
  • Kano – Jul 6
  • Katsina – Jul 20
  • Lagos – Jun 1, Jun 17, Jul 11, Jul 27
  • Port Harcourt – Jun 7, Jun 8, Jul 17

CLICK HERE to sign up to save your spot.

** Please note that dates on the sign-up form will include later dates as we cross cities off our list.

The training is completely FREE but you must sign up to be admitted! Make sure you sign up today so you do not miss out on this opportunity!

FAQs:

What are the venues for the training?

You will receive a reminder email the week before your selected training date asking you to RSVP to confirm your spot. The first 150 people to RSVP will receive an email with details including location, time and what to bring.

What if I am not one of the first 150 people to RSVP for training?

If you are not one of the first 150 people to RSVP, we will ask you to please re-register for another available date. We are doing our best to accommodate absolutely everyone who wants to participate, but due to high demand, spaces on a first come first serve basis.

What time will the training start?

Training will take place from 9:00am-5: 00 pm.

Why can’t I see previously listed dates for my city?

While we’re doing the best we can to accommodate everyone who would like to participate, unfortunately, spaces at each training are limited and sign-ups are therefore first come first serve. The dates you see on the form above are those that still have space.

Will there be more dates added to the registration form?

We will inform you if that happens. Watch your mailbox and keep checking back.

How much is training?

Training is FREE!

Is there anything given to me as proof that I attended the training?

Yes, you will receive a certificate of attendance after you’ve completed the participant survey post training.

***If your question is not answered above, please email ore@sheleadsafrica.org.

How to Create a Slaying Social Media Strategy

Social media has become the next big thing. One can’t deny the relevance of social media marketing in driving website traffic, creating brand awareness and generating leads. 

Statistics show around 90 percent of adults aged 18-29 are on social media. Most people mention social media as their preferred source of communication with businesses.

After reading this, you may consider creating a social media strategy and want to start straight away. However, there are a few things to consider before creating a social media strategy. These pointers ensure you don’t mess up your campaign.


Define Goals and Objectives

The first thing you want to do before coming up with a social media strategy is to have a clearly defined set of goals. You need to ask yourself, ‘what do you want to achieve out of your efforts?’. Social media marketing isn’t about flipping a switch and calling it a day.

So to start, it is important to set SMART goals. These are goals that are specific, measurable, attainable, realistic and time-bound. Your goals will not only determine how much effort you put but also what type of resources you will need to invest in to get certain results. Some social media goals you can consider include:

  • Increase brand awareness
  • Higher quality of sales
  • Improve ROI (return on investment)
  • Create a loyal fan base

Target Audience

Where are your customers likely to be found? Approximately 70 percent of adults use Facebook but that doesn’t mean your customers are actively engaging with your brand there.

When you target your audience, you get to understand things like who buys your products, their age groups, and income level. It’s important you understand demographics such as age, location, job title, and income level. What are their pain points? Their challenges and needs?

All these are necessary as they inform the type of content to use. But more so, you also need to determine what social media channel will be most effective towards achieving your goals. You can learn more about this through researching essential demographic data for each social media platform. This will help you determine what tactics to employ.

Source: Sprout Social

Track, Measure and Improve

Remember those goals you set out to achieve? You will need to find a way of measuring your work to ensure that you are meeting your goals. Metrics are important in social media marketing as they help you understand how your business is doing out in the public.

To select metrics, you ask yourself, ‘what social media metrics are associated with my overall goals?’ Vanity metrics such as likes and followers will not be enough to tell the full story of how well your brand is doing on social media. There are 4 main ways you can measure metrics – reach, engagement, clicks and hashtag performance.

Finally, it is important to often and always check up on how your social media strategy is doing. Change is constant. Platforms such as Facebook change their algorithms all the time. Therefore, there is a need for you to continuously track and measure your online activities to see which areas need improvement. 

Investigate your competitors

This is an important step to an effective social media strategy. It’s important you investigate your competitors to see what they’re doing. In doing this, you learn from their failures and successes.

Now, don’t get me wrong, I’m not telling you to copy exactly what they’re doing. No! Researching your competitors lets you know what’s working for them so you can adjust and incorporate it into yours. Before creating content, it’s good you investigate what others are doing. You often find new ways to look at the content by analyzing what’s making your competitors successful. 

Create engaging content

No one maintains interest in content that is not engaging. Therefore, it is very important to always try and create content that is engaging, but that it also aligned with your brand’s identity. So you need to ask questions such as what type of content should be posted? What about time and frequency? In doing all these things, you will be able to have a successful social media strategy.

Jobs – Digital content associate

She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world.

Our #MotherlandMoguls, as we affectionately call them, are the reason we exist and expanding – to provide them with more inspiring and educational content to help them live their best lives.
We’re looking for a digital content expert who’d like to join our dream team in building She Leads Africa into the number one destination for smart and ambitious African women.
This role is only open in Lagos, Nigeria and Cape Town, South Africa only.

Reporting Structure: The Digital Content Associate will report to the Head of Content. They will also be responsible for managing a team of 2-3 fellows and additional staff related to large events or campaigns.

Responsibilities:

  • Be proactive about ensuring that SLA is a part of important conversations related to African women, business, career, and life
  • Grow the number of Facebook and Twitter followers, and page engagement
  • Lead weekly strategic meetings on content direction on SLA’s social media platforms
  • Establish and deliver community engagement goals on a weekly and monthly basis
  • Utilize data and analytics to drive decision making and advise social content and editorial decisions
  • Oversee social content production and editing every week
  • Develop new concepts and series for the community and seek out contributors
  • Listen to our users and encouraging dialogue on our platforms

Requirements:

The ideal candidates will have an interest in building, growing and scaling communities. You don’t have to have official work experience doing this kind of work but we want someone who is passionate about digital content and can learn quickly.
If this role is for you, you’ll be excited to work in a fast-paced environment and committed to working until the job is done.

Specific requirements include:

  • Intellectual curiosity and an interest in learning new skills
  • Excellent English writing skills and the ability to adopt and change your style of writing
  • Experience in building and growing communities across markets using a variety of content, marketing, and partnership strategies
  • Knowledge of digital marketing strategies
  • Social media savvy and being up to date on current trends
  • Able to deliver on metrics-driven results and an understanding of analytics
  • Graphic design and video editing skills are a major plus

Benefits:

  • Entry level salary with commission
  • Opportunity to travel across Africa and interact with Africa’s leading voices and entrepreneurs
  • Work with a moderately fun team who’s just tryna change lives and help women get that schmoney.

Applications close on December 10, 2017.

Submit your application materials here:

Unfortunately due to the number of applications we receive, we will not be able to contact everyone who applies. We will not be able to answer additional questions via email.

Facebook Live chat with Anita Ottenhof: How I built a world class hospitality business(Aug 23)

It’s certain that one thing that can make or break your business, is your approach to customer service.

Gone are the days of saying “This is Africa” as an excuse to mediocre and bad service delivery. It’s all over Jackie.

 Join us for a Facebook Live discussion on Wednesday, Aug 23rd, with hospitality and customer service expert –  Anita Ottenhof, who will teach you how excellent customer service can help you build a world class hospitality business.

Learn how to build a world class hospitality business with excellent customer service(Aug. 23) Click To Tweet

Anita Ottenhof operates a luxury boutique hotel in Ghana –  Villa Monticello which has a 100% female management team and has recently been nominated by the World Travel Awards in the category of Africa’s Leading Boutique Hotel.

Being in operation for  6 six years now, Anita wants to prove to the world that excellence can be achieved in Africa by an African woman.

Register below to join this session and ask Anita all your pressing questions.

Some of the topics we’ll cover

  • Breaking into the Hospitality Industry
  • How customer service can make or break your business
  • Training your staff to be customer service champions
  • 5 steps to having a customer service focused culture

Facebook Live Details:

Date: Wednesday, August 23rd, 2017

Time: Accra 1 pm // Lagos 2 pm // Joburg 3 pm

Where: facebook.com/sheleadsafrica/

Watch video here:

How excellent customer service can help you build a world clas…

She Leads Africa Facebook Live with Anita Ottenhof ( Senior Guest Relations Manager) – Villa Monticello. How I build a world class hospitality business. Join the She Leads Africa community by visiting SheLeadsAfrica.org/join

Posted by She Leads Africa on Wednesday, August 23, 2017

About Anita

With almost ten years of extensive experience in the hospitality and travel industry within Europe and Africa,  beginning  her career in Amsterdam with KLM, Flying Blue, Anita Ottenhof has a natural flair and passion for exceptional customer service, and for the past three years has been a part of the management team at Ghana’s premier luxury boutique hotel Villa Monticello.

Stemming from a credible background, she holds a degree in Travel and Hospitality Management from ROC College Leiden- Netherlands and a certificate for strategic marketing for hotels and restaurants from the Cornell Hospitality School in Ithaca, New York.

Having completed first class training at Africa’s leading boutique hotel – “The Saxon” and various hotels within the continent, Anita is well equipped to take on a challenge.  She is an innovative and versatile professional with excellent interpersonal skills and a drive for consistency with an eye for detail.

With a profound understanding of the hospitality industry, Anita foresees the need and acquirement for quality-trained hospitality personnel’s within Africa.

She is currently studying a HR course at the International Hotel School in Johannesburg, which will enable her to facilitate programs that will support the Human Resource division in her industry.

Facebook Live with Ink Eze: How I grew AsoEbiBella to one million followers(June 21)

Whatever it is you do, or services you provide, you need social media and digital marketing to grow and boost your business.

If you’re thinking you can only reach young people on social media, you’re wrong. Even our yummy mummies and daddies are online ready to patronize you and your product.

This is 2017, there’s no time for dulling. Its about time you master the tools and strategies of online marketing, to enable you reach your target audience.

As part of our Boost Your Business digital marketing training series, we are bringing you a Facebook Live session on Wednesday June 21st with Ink Eze.

Ink is the founder and brains behind the famous African fashion online community, AsoEbiBella.com . She’ll be sharing with us some of the tools she’s used to grow the AsoEbiBella platform, and get over 1 million followers on Instagram.

Ask Ink any questions about how to grow your audience with social media. Facebook Live( June 20) Click To Tweet

Register below to get the exclusive link to join this session

Some of the topics we’ll cover

  • Best practices to generate brand awareness and reach your target audience
  • How you can leverage Facebook, Instagram and other social and digital platforms to           market your business.
  • Key digital marketing lessons Ink has learned since founding AsoEbiBella
  • Must-know social media and digital marketing techniques and tools to drive traffic   and generate revenue

Facebook Live Details:

Date: Wednesday June 21st 2017

Time: 2pm Lagos// 3pm Johannesburg// 4pm Nairobi

Where: facebook.com/sheleadsafrica/

Watch here:

Facebook Live with Ink Eze, Founder of AsoEbiBella – How to Grow an Audience using Social Media Tools.Join the She Leads Africa community by visiting SheLeadsAfrica.org/join !

Posted by She Leads Africa on Wednesday, June 21, 2017

About Ink

Ink Eze is the Founder of AsoEbiBella.com, a platform for sharing African traditional styles.

She became BellaNaija Weddings editor in 2013, and Assistant Editor of BellaNaija, heading the lifestyle section – style, beauty and living until January 2017.

In her early years, she was head girl of her secondary school. Ink attended the prestigious United World College of the Adriatic, then studied modern culture and media at the Ivy League Brown University.

Under her leadership, BN Weddings gained international prominence and became Africa’s foremost wedding media brand with millions of followers across several platforms and coverage on BuzzFeed, BBC & more.

She’s conceived of BBN Wonderland, Nigeria’s top bridal event since 2015 with Baileys Nigeria.

Now she spends her time on AsoEbiBella and sharing her insights with the world. For more Ink, join her on @Ink.Eze | @AsoEbiBella

 

Boost your business with Morin Oluwole: How to market your business on Instagram (May 23)

Now that Instagram has over 300 million daily active users, true Motherland Moguls are leveraging on this huge market to boost their businesses.

Social media is the new marketplace for anything, and Instagram is taking the lead, become the most popular platform.

So why are you not selling on Instagram? 

As part of our Boost Your Business digital marketing training series, we are bringing you a Facebook Live session on Tuesday May 23rd with Morin Oluwole.

Morin will be showing us how luxury brands sell their products on Facebook and Instagram and how you can do the same for your products.

Morin is now Head of luxury at Facebook,  and was formerly Chief of Staff to the VP, Global Marketing Solutions at Facebook where she developed business strategies for global brand partners.

Register below to get the exclusive link to join this session

Some of the topics we’ll cover

  • How you can leverage Facebook and Instagram to get clients
  • Key digital marketing lessons learned while working with global luxury brands
  • Best practices of selling fashion on Instagram and Facebook
  • Social and digital strategies to market online

Facebook Live Details:

Date: Tuesday May 23rd 2017

Time: 3pm Lagos// 4pm Paris// 5pm Nairobi

Where: facebook.com/sheleadsafrica/

Watch video here:

Facebook Live with Morin Oluwole, Head of Luxury for Facebook …

Facebook Live with Morin Oluwole, Head of Luxury for Facebook and Instagram sharing insights on best practices for marketing your business online.Join the She Leads Africa community by visiting SheLeadsAfrica.org/join and you can get more practice and information by visiting FB.me/SLABlueprint

Posted by She Leads Africa on Tuesday, May 23, 2017

About Morin

Morin Oluwole is an expert in positioning brands on social media. With more than 10 years of experience at Facebook, she knows what works and how to best maximize it. 

Morin holds a BA and MA from Stanford University in Human Biology and Sociology and an MA in Management from Columbia University. She was a Bill Gates Millennium Scholar and received the Dean’s award for academic excellence – both for 5 consecutive years.

Morin who has lived on three continents and currently resides in Paris, has been featured in the New York Times, Black Enterprise, Movelifestyle.com, and Alder Social Media Report. She speaks four languages (English, Yoruba, Spanish, and French).

 

Facebook Live with Adepeju Jaiyeoba: Finding a purpose and choosing a career path (May. 19)

Have you been asked many times what you want to be, or do with your life, and every time, your answer has been different, or you stutter?

When it comes to deciding on what career to face, some people get it right the first time, while others find themselves twirling and spinning, until they find a rhythm.

Join us for a Facebook Live session on Friday 19th May, with Adepeju Jaiyeoba – White House Emerging Global Entrepreneur and Founder of Mother’s Delivery Kit  and Brown Button Foundation. She’ll be talking extensively about finding your purpose and choosing a career path.

 Adepeju will be answering individual questions during the Facebook Live, so register below and ask your questions.

Join @pjlalah to discuss finding your purpose and choosing a career path on Facebook Live (19 May) Click To Tweet

Some of the topics we’ll cover

  • Life after university: Your next steps
  • 7 ways to finding your purpose
  • Making the right professional and career decisions

Facebook Live Details:

Date: Friday 19th May 2017

Time: 1pm Lagos// 2pm Joburg// 3pm Nairobi

Where:  facebook.com/sheleadsafrica/

Watch video here:

She Leads Africa Facebook Live with Adepeju Jaiyeoba :Finding a purpose and choosing a career path (May 19).

Posted by She Leads Africa on Friday, May 19, 2017

About Adepeju

Adepeju Jaiyeoba is the Founder of ‘ Mother’s Delivery Kit ’ social venture which provides ultra affordable sterile supplies for women to use at childbirth while also increasing access to quality healthcare services, as well as Brown Button Foundation, an NGO which trains traditional birth attendants that takes more than 55% of child delivery in Nigeria.

Although she’s a graduate of Law, she has a strong background experience in global health with the United Nations Foundation and background knowledge in Business from the University of Texas, Austin USA.

Adepeju is a White House Emerging Global Entrepreneur honoured by President Barack Obama, and has been mentioned in the 2017 100 Most inspiring Women in Nigeria, She Leads Africa’s top 10 female entrepreneur for Diaspora Demo day, 2017 ONE African Champion, 2015 YNaija top 10 most influential Nigerians under 40 (Advocacy), and an acknowledged Global Change Leader by the Coady International Institute, Canada.

Become a #SheMeansBusiness Trainer!

How do you feel about dropping bombs of knowledge and helping empower your fellow #MotherlandMoguls?

If this was your reaction, we’ve got a program for you to consider. In 2018, because this is the year we live our best lives, we’re continuing our digital marketing training with support from Facebook! We’re going to be delivering free training to 4000 women across six different cities in Nigeria. 

To do this we’ll be recruiting 24 rock stars who’ll become SLA certified – #SheMeansBusiness trainers who’ll work with us to deliver an exceptional training program. Interested?

Here’s the process

  1.     Send in your application – the link is at the bottom of this page
  2.     If selected, you’ll be invited for an intensive 1-day training courtesy of She Leads Africa and Facebook on March 27. You’ll be trained on:

– How to use Facebook products to grow a business

– Finding your presentation style

– Business strategy frameworks

  1.     Now you’ll be ready to spread your knowledge and help people do amazing things. And we’re gonna put you straight to work helping us train 4000+ entrepreneurs and professionals.

4.     The SLA team will organize most of the logistics behind the trainings. We’ll find the space, make sure there are chairs and pray the folks at NEPA come through. We’ll work with you to spread the word, make sure the training is well attended and have someone there on the day to help you set up. And then it’s over to you to wow the audiences with your expertise.

Why would you do this?

If some of the traits below sound like you, then apply now now.

  1.  You’re interested in digital media and want to share your expertise and experience with entrepreneurs and professionals who are eager to learn
  2. You’ve always been interested in mentoring and helping people develop new skills
  3. You’d like to build your brand as a business strategy expert
  4. Money may not be your motivation but the extra pocket money of N20,000 per training you host would be a nice addition

Any restrictions..?

Unfortunately …. Yes.

  1.     You need to have at least 2 preferably 5+ years of work experience to qualify
  2.     You need to be based in one of these cities: Aba, Lagos, Abuja, Kaduna, Ibadan, Port Harcourt.
  3.     You need to have the time to lead 1-3 trainings per month (6hrs per training). Training will most likely take place on Fridays and Saturdays. 

FAQs

Do I need to be a digital marketing expert to apply?

No. We’ll be delivering business as well as digital marketing training so we’re excited to have trainers from a range of backgrounds.

I don’t live in one of your target cities, can I still apply?

Unfortunately not. We hope to expand to other cities and countries soon but for now you must reside in Aba, Lagos, Ibadan, Abuja, Kaduna or Port Harcourt City in Nigeria.

 

I’m not a woman, can I still apply?

Of course! This opportunity is open to everyone though the majority of people being trained will be women.

 

What will my schedule look like?

After we get you trained, you’ll work out a schedule with the SLA program coordinator. Trainings will run between the April  7th and Sept 29 (~6 months). You’ll be required to lead 1 – 4 trainings during this period.

 

How many entrepreneurs will I train?

Initially, you’ll lead a training with about 50 -100 entrepreneurs. Based on your performance and feedback from trainees, you’ll be called to lead follow on trainings.

 

Will I be able to host training outside of the ones you organise for me?

If you’d like to host trainings outside of this program, you’ll need to get permission from the SLA team if you’re using content from the program.

Facebook Live with Mapalo Makhu: Planning your personal finance and investments (Mar. 28)

Are your expenses greater than your revenue? You may have all the designer cloths and bags right now, but if your bank account balance is flashing red, then now is the time for you to start investing and planning towards your future.

Join us for a Facebook Live session on Tuesday 28th March, with one of South Africa’s  finance experts – Mapalo Makhu, founder of Woman & Finance. She’ll be talking extensively about planning your personal finance and investments.

Join @WomanAndFinance to discuss personal finance and investments on Facebook Live (28 Mar) Click To Tweet

Some of the the topics we’ll cover:

  •  What you need to understand about investments
  • 3 financial questions every woman should ask herself
  • Planning a budget
  • Top 3 things to look out for when selecting an investment advisor
  • Identifying your investment goals (safety, income and growth)

Date: Tuesday 28th March 2017

Time: 1pm Lagos// 2pm Joburg// 3pm Nairobi

Where: facebook.com/sheleadsafrica/

 

About Mapalo

Mapalo is a financial planner, wealth coach and founder of Woman&Finance , a platform that empowers and educates women to make the best financial decisions for their current and future selves.

Having completed a Bcom finance degree from the University of Johannesburg and recently obtaining her post graduate diploma in financial planning, Mapalo created Woman&Finance to educate and inspire women to take charge of their finances and make the best financial decisions for their current and future selves.

Woman&Finance was established with the goal of giving power back to women and showing them how to have control when it comes to managing their personal finances.

Growing and marketing your brand via social media – The tale of 5 #MotherlandMoguls

When used right, digital media can be harnessed to make a direct impact in the society Click To Tweet

It is not often that one catches five aspiring women in the same spot. Well, maybe it’s often, but what are the chances of finding them engaged in a fashion project to raise awareness and funds for charity?

These five #MotherlandMoguls are part of the ongoing Romperade Campaign, an online fashion charity event to raise funds for Living for the Needy Foundation. SLA contributor Emma Kwenu Smith caught up with the five who have successfully grown their brands online, to ask them quick questions about the impact of social media marketing on their businesses.

What’s the role of social media in charity organizations and specifically for your brand? How has social media given you exposure as a brand/charity foundation?

Caritas Aryee, Founder, Tatas and Friends Foundation.

IMG-20170209-WA0006

You would notice that, largely, Ghanaian charity foundations have always run on traditional media. It’s easier to hear a radio ad calling for donations for the Osu Children’s home etc. rather than a social media campaign for funds.

This is the exact reason why Tatas and Friends Foundation has been a game changer in the industry. We started with social media and still the story has not changed. It has been a huge boost for us, and we encourage others to do same. First off, our publicity is done via social media. It is easy to get Kenkey for the Needy, (which is our major fundraising project) trending on platforms such as twitter and IG.

Since we are a charity organization, we are unable to invest in traditional media for publicity. However, through social media, we receive access to grant interviews on TV and radio. In doing so, we have been profiled alongside other solid brands on platforms such as Starr Woman Project, TedX campus, Reach for Change and many others. And to think this publicity is free! We just had to capitalize.

The second bit of using social media is that we are able to reach out to people both locally and internationally to raise money. People we do not even know, reach out to us so that they can donate to the cause. It is amazing!

Social media is a powerful tool, it has shaped the Living for the Needy brand and has given us a lot of exposure.

How do influencers promote a brand and how rewarding is it to include them when building your brand online?

Jessica Naa Adjeley Konney, Fashion Blogger, Trends&Blendsgh.

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Influencers have become the new voices of brands —they are already largely recognized on social media for carving a niche. At this point, they have grown an audience that is interested in every content they churn out which is great for people who would like to patronize their services.

If you'd like to speed up the process of advertising a new brand, influencers are the way to go Click To Tweet

Being an influencer myself and having featured influencers as well, I can say that the exposure they give to a brand is immense.

Featuring an influencer takes many forms —you can have them use and review your products and put up posts on social media. They can also be included in events and can feature in huge campaigns so that it gains traction.

How do you know which digital audience to engage with for your brand and how do you decide which social media platform to use?

Constance Efua Mensah, Creative Director, EfuaStanzz Fashion.

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It starts with knowing the general audience target for my brand. We are more skewed towards women’s clothing but basically, all our marketing is geared towards the confident woman. In that light, it is important that we build an identity that resonates with our targeted audience.

Choosing one social media platform starts with knowing & understanding your audience Click To Tweet

Images are essential for my fashion brand —it helps clients (both potential and existing) know what my brand is capable of providing. After all, to be comfortable enough to purchase a dress, you need to see it and assess it from all angles. As such, I mostly use Instagram and Facebook as a means of communicating to my audience.

Facebook has a wider reach, meaning more people see our posts and it also allows for effective picture/video sharing. Instagram also has a beautiful and simple approach to marketing. Content, particularly on Instagram, is simply more shareable, easier to understand, and far more universal than other types of content. Also, it is full of people eager to connect with a brand on a more intimate and tangible level.

Does social media directly affect your client base?

Lamisi, MakeUp Artist, Lamisi Artistry.

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Truth is, I do get over 80% of my clients via social media. The rest is through word of mouth.

MUAs need social media, people need to see your work before trusting you with their faces Click To Tweet

I leverage heavily on Instagram particularly so that people see the images —it is an excellent platform for sharing all my works. However, the industry is very competitive, as such, it is important to make sure that your images are of good quality. Else, how will you stand out and win potential clients over?

For brands like Coca Cola, Vodafone etc. there may not be a very direct correlation between the sales you make and your social media investment. However, for us in the beauty industry, it’s very plain.

Social media dictates our potential client base and ultimately, it is where we get our clients Click To Tweet

The more posts on your social media pages, the better? Why?

Maud Mensah, CEO, WigClub

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That statement is indisputable. The more you post and engage your audience, the more visible you are. However, you do not want to share too much information that it suffocates them and drives them away, and you also don’t want to share so little that they become disinterested. It is important to find the right balance for your brand. As a rule of thumb, we at WigClub post often but at least twice in a day.

As they say, when it comes to social media, learn to flirt with the fine art of frequency Click To Tweet

But you see, even in every conversation, it’s not enough to just talk. It’s more important to listen. Likewise, it’s not enough to just post. It’s more important to also engage and listen to your audience. This way you will know if your posts are resonating well or if you need to change anything to make your brand well liked among your audience.

While this wraps it up, we will be glad to have additional input on using social media as a marketing tool. If you have some tips and insights, please share. What say you?