Amanda Kulati: Consider Skills Development for your career, it makes good business and personal sense
Amanda is a Social Scientist and a business woman with a passion for leadership development. Amanda believes that leadership is not confined to the highest level in the organogram- but leadership fostered from bottom up is good for sustainability. When an Enterprise Development Organisation that she was working for, as the National Training Manager, undertook to retrench all staff in 2012, she was affected. Curious about change development and what makes an organization more effective, she ventured into business and registered LOCD. Leverage Organisation and Change Development (Pty) LTD is a 100% Black Female owned Consulting and Skills Development Firm. [bctt tweet=”Fostering an attitude of appreciation for lifelong learning is the key to workplace success” username=”SheLeadsAfrica”] Tell us about LOCD. Leverage Organisation and Change Development (Pty) LTD is a 100% black female owned Consulting and Skills Development firm. LOCD offers Organization Effectiveness and Skills Development solutions including: Business Transformation Planning and Execution; Change Management; Enterprise/Supplier Development as well as pure skills training facilitation to both the public and private sector, (across the African continent). LOCD also offers Leadership, Self Mastery Coaching and Mentoring services, Instructional Design according to SAQA standards, Conference Speaking/Panel discussions and MC service’s. What inspired you to create this business? Skills development means developing competencies and skill sets to add value in your organization and for your own career development. Fostering an attitude of entrepreneurship and leadership for lifelong learning is the key to workplace success. As such, I am an accredited facilitator/moderator and assessor. LOCD collaborates with SETA accredited partners on a need-to basis. Why does skills development make good business and personal sense? History and research tell us that we have high levels of illiteracy. This not only refers to basic reading and writing but, also competencies to build and sustain governments/ministries and businesses. A skilled workforce is a motivated workforce and a motivated workforce produces quality end products/services. Good talented people naturally want to advance, and appreciate meaningful support in the process. Ambitious young employees want training, mentoring and coaching. They want to gain skills, relevant skills, fast. They want to become more versatile and valuable to an organization so they can quickly advance their careers Increased employment opportunities: Without a doubt training provides increased employment opportunities. Today, even entry level roles in many industries require base level qualifications. By completing a training course, your employment opportunities become wider. Another reason for adding to your skill set is to be able to win new types of work, which may be more interesting or lucrative. Increased career development opportunities: Developing a career in a chosen field is something many of us aspire to. Experience alone, in many cases, does not suffice when employers are seeking to promote their staff. By undertaking further training, the opportunity to develop your career is enhanced. Personal growth. Training not only provides you with the skills in a particular area. By undertaking further training you build your networking, time management, communication and negotiation skills. Increased knowledge and understanding of your local industry: Interskills trainers are experts in their fields – they are closely connected within their industry. This provides you with local industry knowledge to supplement your growing skills. You’re the driver! It’s worth remembering you are your own mentor, HR department and boss. Nobody else is going to be looking after your career development except you. Therefore, you need to be the instigator of change. Ensure that you are moving forward to ensure you don’t get stuck in a rut. Play catch-up and stay knowledgeable: Many professions require you to keep on top of new developments, which may be moving rapidly. For instance if there is a new software release, or a dynamic new design trend, you may need to have that knowledge under your belt, so that you’re better equipped to compete on your next job interview. Stand out from the crowd by combining skills: Over the next few years the world of contract work is undoubtedly going to get more competitive. You many need something extra to really stand out. Sometimes unusual combinations of skills can result in you having a unique selling point. Merge your talent and your passions to find creative combinations that make you more marketable. Reap the personal rewards: The most important part of learning a new skill or undergoing training is the sense of achievement you will feel when you move forward. Moreover, the whole process of learning is rewarding and interesting, and you can gain insights into your own capabilities and character. Who are any 3 African women or mentors that inspire you and why? Belinda Knight: Director at Duke Corporate Education and my previous manager. I used to hate it when she would say- when I was an office administrator- I must chair meetings where I was the only ‘junior support staff member’. But, I learnt over the years that she was developing a well rounded leader and forced me to step up.Not only that, she kept on involving me in her role. I owe who I am today, to her. Daisy Malele: Founder and Director of Dees Training. She is resilient and humble. I admire her from a distance. Through her training company she gave me tools to launch my career – Facilitator/Assessor and Moderator training, as well as my first registration with the SETA. I owe my knowledge of the SETAs and Recognition of Prior Learning (RPL) to her. My mother of course: she instilled a sense of responsibility, humility and putting others first. I used to observe her generosity. Leadership is about having a cause that is beyond you and your immediate family. Through LOCD I believe I am living my purpose. Some people are looking to start up their own businesses, not necessarily in the skills and development sector, but other industries as well. What advice would you give them? BE HUMBLE… learn from those who walked the path before you- ask for help. Partner- up when required to do so- sharing is caring. The whole is better recognized than its
Carol Motolo: I want to be remembered as the person who helped others restore their faith in the Lord and themselves
Carol Natasha Motolo is a young dynamic visionary who has a soft heart for young girls who have been raped, molested or assaulted. She is an author, motivational speaker, entrepreneur and a student of life. She is the founder of the Carol Motolo Foundation a non- profit, faith based, community developmental organization. Which aims to create a safe environment where rape, injustice and other societal ills against women will be a thing of the past. Carol spent years battling depression, abuse, making wrong decisions, and a preference for chaos and disaster. She did not have any tools to help her deal with her own emotions. But, a turning point in her life came when a few years ago she was able to let go of someone she thought she wouldn’t be able to live without. As a form of catharsis, Carol has been using a journaling technique since she was 10 years old. This inspired her to write a book came after living with the depression, being physically and emotionally abused,homeless, penniless, hopeless and giving birth to a premature baby. This was the ultimate test of her faith, but somehow, she Lived in Faith and overcame her battles, this led her to publish a self-help, personal development and motivational book titled Living in Faith. [bctt tweet=”It doesn’t matter who you used to be. All that matters is who you are willing to become” username=”SheLeadsAfrica”] Tell us about Carol Motolo Carol Motolo is an author, mother, photographer, entrepreneur and founder of the Carol Motolo Foundation. What were you working on before starting your brand? I was a full time mom and blogger. What are two breakthroughs that lead you to transform your life? My son getting out of hospital after being born premature and overcoming the trauma of being raped. What are three things you gained and lost in the process of creating Living in Faith? I lost a lot of friends. But i gained God’s love, grace, wisdom and to trust in God at all times. [bctt tweet=”I will walk by faith even when I can not see.” username=”SheLeadsAfrica”] What lead you to write Living in Faith? I went through a lot when my son was born premature. At that point I turned to God for help and as a result my faith grew and i was brought closer to God. When my son finally became well I felt it was time to combine all i had written ; including how i overcame being abused and raped. After these kind of incidents a lot of women struggle to overcome and fully live their lives. I therefore felt that God was using me as a tool to assist those that have walked the same path as I have. How did your journaling technique begin? There comes a time in ones life when you just want to let go of the pain and resentment. I had reached that stage . So I began to write my experiences down and gradually found ways to let go and be a better person each day. Thank God because as time went by the process became easier and easier. What keeps you going every day? God ‘s presence in my life and my family; their support and faith in me really keeps me going, even in the hardest of times. What projects are you currently working on under the Carol Motolo Foundation? We are currently seeking donations and sponsors for our programme: Pens for a girl child. We’re also in talks with the Ministry of Health to assist us with more access to health care practitioners for our rape and abuse victims. What was your inspiration to empower young girls? I was born in a country where a girl child is not regarded useful or important. Therefore, I felt the need to change that mentality and educate a girl child; to show her that through education she can be anything and everything she wants to be.We have the power to work hard and prepare for a better future. The girl child needs to know that they can be better, without relying on a man for their needs and a better future. What are your current career goals? I want to be one of the best authors and to change lives with my book. In addition to that I want to own a fragrance line. By God’s grace it will be out before end of the year. [bctt tweet=”Those who live passionately teach us how to love.Those who love passionately teach us how to live” username=”SheLeadsAfrica”] What’s the creative process like for you? Where do you go, and what do you Inspiration comes easy for me. My room is mostly the best place for me to go if I want to be in a creative space. My kids are also my inspiration. In one sentence, how would you like to be remembered? I want to be remembered as the person who helped others restore their faith in the Lord and themselves. Want to learn more about Carol Motolo’s journey? Buy Carol’s book here: http://www.carolnatashamotolo.com/ The book is also available for purchase on Amazon Facebook: Tasha Motolo Instagram: @Sj_motolo
Would you move abroad in pursuit of the career of your dreams?
[bctt tweet=”Adulting is a journey of OMG laced with moments of YAAAAAAS and degrees of ‘I can do the thing’” username=”SheLeadsAfrica”] I’m pretty sure many of us reach a point in our lives where we reevaluate some of our life choices. We finish high school and get accepted into tertiary institutions and study what we think we would like to be for the rest of our lives. But who knows what they really want to become when they’re a teen choosing their core subjects whilst dealing with puberty, boy drama and growing pains? Adulting and its woes Adulting and traversing the world of work is a journey of OMG laced with moments of YAAAAAAS and varying degrees of ‘I can do the thing’. So when the going gets tough and mind starts racing, one does consider that the grass may be greener on the other side. Releasing guilt and embracing our efforts as enough, and mistakes as lessons is often our biggest challenge and triumph. If I was granted the opportunity to go abroad in pursuit of a career that I want, well… Bye Felicia We have all at some point felt like everything is working against us and not with us. A lot of us align ourselves to the internalized propaganda that exists in order make us doubt our intuition and the choices which we dare to make. We can no longer silence the need for new and greater possibilities that exist outside of our paradigm. Presented with the opportunity to go abroad I would defs jump onto that bandwagon. [bctt tweet=”Presented with the opportunity to go abroad I would defs jump onto that bandwagon.” username=”SheLeadsAfrica”] Don’t need no hateration, holleration There is absolutely no place for nursing prolonged feelings of doubt in this vocation dancery. For the longest time, women have continuously denied themselves the opportunity to flourish because they can. There has almost always been a reason why one should think things through and why one ought not to go ahead and flex on that new portfolio. We need to block out the negativity and the trolls that continue with the ‘pull her down’ syndrome. For this reason, we also ought to take time for small consistent acts of self-care and self-kindness which will grant us the daily ability to can. When one has opened oneself to the endless growth opportunities at their disposal there are a few things one needs to look into. These include what is more pivotal between a remuneration structure and job satisfaction? What are you willing to do regarding the roles and responsibilities which may come with the position? Will you be able to handle the responsibilities which come with the chosen career path? [bctt tweet=”We need to block out the negativity and the trolls” username=”SheLeadsAfrica”] We are reminded over and over again, the importance of setting boundaries and respecting our limits. But sometimes we ought to push just a little harder, for a bit longer. Sometimes we must just be strong and pull ourselves towards ourselves until we conquer the proverbial Mount Frustration-Doubt-Anxiety. ‘J’ is for job; but also for jet setter So if I were offered the opportunity to go work abroad and pursue an accolade-worthy career, I would not think it through twice! Even if there may lie challenges ahead and irrespective of the adjustments I would have to make and despite any reservations; I am sure of one thing. It. Gets. Better. This doesn’t even warrant an explanation. Then the only thing left to do would be to… WERQ! [bctt tweet=”I am sure of one thing. It. Gets. Better. Then the only thing left to do would be to… WERQ! ” username=”SheLeadsAfrica”] Conscious growth and dedication to a cause may require all of the patience, trusting the process and effort 100%, all the damn time! The understanding that sometimes we may not feel like doing the work, but we will anyway and the effort will be worth it —tenfold! At the end of it all; we will feel more enriched and empowered than we ever thought we might be. So, if you have a chance to move abroad don’t even think twice. Go get that career of your dreams!
#BossingFromBirth: Lessons you can learn for your career/entrepreneurial journeys from #SheHiveJoburg
[bctt tweet=”Lessons on #BossingFromBirth from Linda Mabhena-Olagunji and Vere Shaba #SheHiveJoburg” username=”SheLeadsAfrica”] The final #SheHive tour was in Joburg this November. The Motherland Moguls in Joburg got a chance to hear inspirational talks from women making strides in their respective industries, giving us lessons on #BossingFromBirth. Two of the women were Vere Shaba of Shaba and Linda Mabhena-Olagunju of DLO Energy Resources Group. One of the many valuable lessons we took from Linda and Vere was their entrepreneurial drive from an early age. Both women started in the corporate sector. Linda started off as a lawyer at one of the top five firms (Bowman Gilfillan) and Vere started off as a Mechanical Engineering at WSP Group but both left to start their own companies. The aim of only making money is not a good idea to get into business For some people, the driving force to starting their own businesses is to only make money. If you get into a business base with the intention of only making money, people will definitely see through that. Vere pointed out that what helps in getting into business is having the passion for it. This is an important lesson because the passion is what will drive you to make your business and career path work. [bctt tweet=”In business/career failure will happen but it’s all about having a good comeback” username=”SheLeadsAfrica”] Make sure you always have a comeback Whether you’re in building your business or building yourself in your career, failure will happen but as Linda had pointed out, it’s about having a good comeback. It’s about continuing even after the failures and making sure you fail upwards and keep moving. You need to be resilient. As with any business or career path you choose, things probably won’t go as planned or what you have wished for, so you need to ensure you have a strong support system. A support system could be your colleagues, family and close friends. Have those people around you who will encourage you to keep moving. Most importantly, you need to have a extraordinary confidence and belief in yourself, Motherland Moguls! Value networking Every person that you meet could be your potential client or business partner, therefore creating networks and maintaining those relationships is key. Always make sure that you leave a good impression on people. This should not business or career wise but also all aspects in your life where you’re constantly meeting and working with people. [bctt tweet=”Planning is key! & other advice on #BossingfromBirth from Linda Mabhena-Olagunji & Vere Shaba” username=”SheLeadsAfrica”] Commit your dreams and thoughts into writing Planning is key! It’s also important to commit everything into writing. Once you commit a thought to writing or once you tell someone about a dream or thought, you should hold yourself accountable. Ensure that you execute on those dreams and thoughts that are on paper. Linda pointed out that: Your word is your bond. Making plans is important, and plans change but as a chaser of your dreams, learn to be adaptable. With all the changes happening, always make sure you know what your end goal is and whatever you do aligns with that end goal. Put in the hard work With growth, comes more learning. Learn and master your craft. It’s very easy to see through you if you don’t know your craft and you can easily lose credibility for that. Know that you are on a consistent journey of learning. You never really arrive at a destination of learning and once you feel that you know it all, then it’s probably time to check-out. This doesn’t mean stop learning, but it means find something that challenges you and continue the journey of learning everyday. #MotherlandMogul tip from Linda: Make a plan, and know that your plan might deviate. Know and write down your short, medium and long term goals and execute on them. [bctt tweet=”You need to be clear on who your client base are and understand them to be a boss from birth” username=”SheLeadsAfrica”] Understand your client base To understand your client base, ensure that you surround yourself with them. You need to be clear on who your client base are and understand them. This will help in you better positioning yourself based on who your client base is. Everything about you and your brand and how you carry yourself, should align with your brand. #MotherlandMogul tip from Vere: Have a clear plan about what you want, your client base, your brand and Live Your Brand! Know when to continue or give up In some cases, the breakthrough happens just when you’re about to quit. Stick through it during the hard times. Yes, it won’t be easy but it is so fruitful to work hard to make your own dreams a reality than to work hard towards making other people’s dreams a reality. When you know that this is your passion, continue until the breakthrough.
4 life lessons you can learn from Kanye West
This is a women-focused platform, right? Now I’m pro-women, so I won’t pretend that the unfortunate misogynistic way Kanye West sometimes refers to women in his music doesn’t make me squirm. Still, I can say that Kanye is one of my favourite public personalities. Now, usually, when I tell people this, I immediately drop a bit on their respectability scale. I’m surprisingly okay with this. His creativity is the stuff of legends, and having watched him over the years, this visionary artist has given me a few good ideas about life. “Don’t tell me about being likeable” When this modern day philosopher appeared on The Ellen Show , he came ready to inspire. Kanye started off by lamenting the fact that so many great innovators are dead. Then he challenged the fascination people have with being ‘likeable’, as opposed to being great. Firstly let me say; I do believe that you should be able to read your audience. Not everyday do ‘The Most’. The message is just as important as the delivery. One of my favourites, Melody Hobson calls the art of doing this ‘making yourself small to win’. However, the way that my personality is set up…in my experience, assertive and aggressive are sometimes used interchangeably when describing women leaders. It’s an unfortunate way that my cultural context, personality, and #MotherlandMogul goals intersect. While some celebrate assertiveness in women, others are quick to throw out labels like ‘bossy’, ‘pushy’ and others that we probably can’t put up here. Sheryl Sandberg dedicated a whole chapter in her book Lean In to the negative association between success and likeability. Don’t let likeability be a millstone around your neck. Work on what needs to be worked on, but don’t fixate on what is outside of your control. Continuously seek growth like Kanye When the iconic Rockerfeller Records split, this maverick musician had to make a tough choice. Kanye had to decide whether he should continue working with either Jay-Z or Damon Dash, and he opted for the former. Why? Simple, he chose growth. Admitting that he related more to Damon Dash than he did to Jay-Z, he decided that he would stick with Mr. Beyonce because they were so different. I’ve learnt that comfort is the enemy of growth. Karin Sebelin says; “People who agree boost our confidence, but they don’t give us stuff to think about and to grow…We need healthy conflicts and differing perspectives to really become thoughtful and get seduced to think in a deeper way.” Be deliberate about finding people and spaces that help you grow. Conviction is King This is embodied by the hook from his song ‘Can’t Tell Me Nothing’. The rebel rapper sings; “Excuse me, is you saying something? Uh-uh you can’t tell me nothing!” This line highlights what we already know; Kanye West is not someone who is easily swayed. My journey so far has not been linear, and in order to survive periods of uncertainty I have had to learn how toxic doubt can be. I believe we all innately know the way to our own greatness. The key is trusting yourself enough to navigate toward it. Criticism and doubt from ourselves and others stifles this. Tech Entrepreneur Rapelang Rabana shares how her journey required her to have the utmost faith in her conviction. She says; “I had made the decision to start my business despite the confusion, turbulent thoughts and emotions, not knowing what life would hold. Now, the trust I placed in myself to chart my own path has reaped rewards I never could have conceived, all because I dared to listen to myself. Knowing the value of that choice 10 years on gave me great peace.” Learn to reflect and celebrate When I first heard the song ‘Last Call’ I really didn’t get why Kanye would spend over six minutes on an outro that just recounted his rise to success. SIX minutes fam? I now realise how crucial taking a second to remember and honour your journey is. It is about maintaining perspective: the more you are deliberate about keeping it, the more of it you will have. Let me let Oprah say it: “The more you praise and celebrate your life, the more there is in life to celebrate.” What would we do without Kanye West?!
Celebrating small time business women: 5 lessons for the #MotherlandMogul
“Buy tomatoes!” “Buy your frozen fish!” Where I come from, the voices of women calling out to customers can be heard as early as 7 am. I believe that the local, small scale business woman has a lot to teach young women in cities looking to startup their businesses. Growing up, I took note of how these local business women conduct their businesses, and noticed some habits. Forget stereotypes, they are not weak, they do not whimper and they do not wait for men to feed or clothe them. These women have pull and sway and most of all, they do it to provide education for their children. Here are some of them that have sustained local business women over the years and that you can learn from. 1. Consistency and persistence At many warehouses, vegetable markets or cold rooms, it is not unusual to see women exhibiting highly skilled bargaining powers over produce to purchase at 5 am. Growing up, I had a neighbor who cooked food daily to sell to the early morning crowd. She was always up before 3:30 am. I am amazed at the tenacity, determination and savvy displayed by these small time business women, many of whom are uneducated. The “local” business woman, over the years, builds her customer base by being consistent and persistent even in the face of bad sales and weather. She is there, in the rain and in the sun. Small time business women never take holidays or breaks, even at Christmas! For those who trade in seasonal goods like green vegetables, they go far and wide to source for their goods off season, albeit at a higher cost. I’m not saying you don’t deserve a vacation, but you can learn to be as focused on your trade as the fruit seller at your local market. 2. Trustworthiness My grandmother never heard of a business plan or proposal. Yet, till her death at the ripe age of 103, people gave her money for safekeeping. What’s more, she sent my mother and her sisters to school up to university from the money she made selling farm produce. People came from far to trade with my grandmother asserting her honest dealings as reason. My mom followed in her foot steps, selling garri at the next village and buying dried fish from that village to sell in hers. During her diploma days in school, my mom would fly to Lagos and buy clothes and sell them at the secondary school where she worked. She is still running her business. Now she distributes well refined palm oil. My mom practices the honest business ethic of her mother. Even after changing businesses, she still retained the patronage of her clients. The most popular words about her are “Miss no dey cheat person and she no dey sell fake things”. That’s Nigerian pidgin for, “Miss is honest and sells high quality products.” 3. Customer care With sweet words, smiles and cajoling, local business women can change the minds of their customers. Talk about the art of seduction! (In a non-sexual context of course). Ladies, I am describing a specific woman here, delete the idea of the “market woman” you have in your mind and instead picture this woman. These women start out with greetings, calling the customers either “auntie”, “uncle” or by their names or children’s names and asking them personal questions based on details garnered over time from previous discussions. They listen and file away information for future use. This gives the customer a sense of importance. Some go as far as having the customer’s personal number and calling to just say “hi”. Imagine the lady that sells roasted plantains calling to check in on her customer. It happens! Some women even go out of their way to serve as personal shoppers for the customer if the need arises. Talk about diversification. The local business woma may have never read a book on the art of marketing, but she could probably sell ice to an Eskimo. They probably never heard of customer care, but the have loyal customers spanning years. 4. Sound investments These small time business women may not know of investments but they have savings and assets. They invest their money wisely, from saving in various forms of local thrift savings scheme to buying real gold with resale values. They are also usually involved in property, building and leasing out houses. Better still, majority of them own several houses which they rent out. And all this to ensure that they are investing in something more precious, their children’s education. It is not strange to see a woman whose children are engineers now based abroad, thanks to the money she made from selling akara (Bean cakes) every morning. 5. Information Any local business woman has her ears always open for news concerning her business. Whether it is increase in wholesale prices, new products in the market, fall in prices, customer’s most popular demand, etc. They make sure they’re always in the know. They form tight bonds with their wholesale traders who in turn keep them in the loop. In summary, the small scale business women are the women we should not forget to celebrate today. They are the women on whose backbones some of us have grown and excelled, whose examples we have unconsciously followed. These Motherland Moguls didn’t care to sit down and twiddle their thumbs. They did not let their degrees —or lack thereof, or their social standings or background hinder them. These women who have defined “The African Woman”. I personally celebrate my mother, wife, friend, sister and multi-entrepreneur Patience Irene Omoruyi. Who do you celebrate?
4 reasons you should start that business
[bctt tweet=”There is never a perfect time to start a business and you may never have enough capital” username=”SheLeadsAfrica”] Traditional career paths aren’t just for everyone, neither is entrepreneurship. And you know what? That’s totally okay. Some are destined to be entrepreneurs but for others, it’s scary, intimidating and too demanding. It can be a terrifying journey but can also be fulfilling and rewarding. All it takes is preparation and a significant amount of effort to start that business. Mind you, there is never a perfect time to start a business. You may never have enough capital, enough experience or zero risks. And there are no guarantees that your business will either fail or succeed. But hopefully, the reasons below are enough to make you want to start that business you have been meaning to. Here are 4 reasons why you should start that business. 1. Flexibility in hours You are able to do whatever you want, spend more time with family and friends. And even get involved in your community. You can work from anywhere too. How cool is that! However, running your own business requires some serious organizational skills or else you may end up with a lot of wasted, unaccounted hours. 2. Creating your own environment You get to set the formality and culture of your organization or business. Everyday, new challenges will bring you new experiences and perspectives. This is not as easy as it sounds but these three points can assist you in creating that environment: Develop an individual and business strategic plan: The process of developing a strategic plan is a reflective process. It is as energizing as it is interesting. Linking your individual goal with your business plans works extraordinarily well. The effect ensures a cohesion of values and aspirations. Have a business personality: Write a concept note that aptly highlights the personality of your business. This is important because it summarizes what your business is all about and what it does. It is also a great way of sharpening fundraising skills as well as communicating why your business exists. Enroll in a class or online course: This will help to facilitate your personal and professional growth while strengthening your analytical skills. This can amazingly help you in articulating your business’s strategies. [bctt tweet=”Start your business if you want to create your own working environment, and more” username=”SheLeadsAfrica”] 3. Pursuing your passion You can do what makes you happy by creating something from scratch while learning the ropes of your industry. First-hand experiences and exposure to new cultures are great for business growth. 4. Creating jobs Improve the economy with new job opportunities and use your products and services to improve people’s lives.
Help! I don’t have a mentor
If you’ve read articles and stories of successful entrepreneurs, the word ‘mentor’ must have stood out. Even the established entrepreneurs still have mentors. And you wonder, what more do they still need to learn? Successful entrepreneurs know the benefits of having a mentor and one of those benefits is the opportunities for learning. So what happens if you don’t have a mentor? Relax, it’s not the end of the world. However, here are a few things you should do: Read books What do you need a mentor for? Do you need a guide or someone to share their business journey with you? Do you need to learn from their mistakes? Do you want to learn how to manage time, make a sales pitch or form partnerships? What better way to learn all that than reading books written by successful entrepreneurs? Reading is the way, ladies! It can’t be that hard. Try peer-to-peer mentorship When founders talk about mentors, they refer to business owners who have had about fifteen years or so of business experience. Unfortunately, very few of these business owners have time to dedicate to mentoring startups. Now, you could consider being mentored by a founder within your age group. The good thing about this is that being in the same business environment, you can relate with this mentor. He or she can prove the best person to bounce off ideas with as they’re probably also among your target clients. Quit with the attitude One thing that can put your mentors off is the I-know-it-all attitude. As an entrepreneur, be prepared to be criticized, shaken and moulded. Keep in touch with your mentor(s) and update them on your progress. You would need to be that proactive. Leave the sour attitude at the door and be ready to be guided. Unfortunately, most entrepreneurs give up along the way, and complain about their mentor not making time for them and criticizing them too much. Well, guess what, it’s all part of the learning process. In conclusion, to be mentored, you’d need an open mind and a teachable attitude.
5 things every startup should do to gain traction and attract customers
My parents always taught me that I have no limitations in life. Despite growing up in a society that tends to favour boys over girls, I grew up believing that everything I do will turn out well. And I always act out my belief everywhere I find. You can call me “Miss Optimistic”. In line with my “no limitations” mentality, I started Onpoint Success. I’m digressing but at heart, I’ve always been an entrepreneur. My first venture was at age 10 while planning my 10th birthday. I came up with the idea of custom-made invitations and was actively involved in every detail, from planning to music. Most people who attended were thrilled that a girl so young could pull such a feat. Soon, I was the go-to person for custom- made invites and party planning. In my middle, high school and college days, I was that girl offering to teach, share knowledge and empower others. An attitude that earned me the name “Mother Hen”. I found joy in helping others tap into their potentials and build something out of nothing. I didn’t really think much of it. After I graduated from college, I got married, relocated to the United States and started working as an environmentalist. Then, I made the decision to launch my events planning business on the side. However, something interesting happened. While minding my business, I started receiving messages from friends and strangers alike. They wanted me to share with them, tips on how to start and grow a small business. Being the “Mother Hen” I was, I spent the bulk of my time helping others build a better life for themselves. That was when I decided to launch Onpoint Success. I’ve been optimistic about getting it right from the very first day. But it didn’t take long for me to realize that thinking about a thing is very different from actually doing it. It was an uphill battle attracting customers who were willing to pay for my services. I had to wait fourteen long and excruciating months before the first customer paid me. I remember dancing when I got paid doing what I love and it felt so good! Today, even though I’m still working my way to the top, I teach, mentor and inspire other women entrepreneurs. I help them attract customers and get paid doing what they love. The only difference is —they do not have to wait as long as I did. Attracting customers All businesses need customers to survive. Unless your startup is a charity organization, the only way to prove your idea is viable is by getting willing people to pay for it. In my case, like I stated earlier, it was an uphill battle despite knowing that I had something valuable to offer. If you are a retailer, attracting customers might be easier, depending on what you sell. But even at that, prospects usually don’t like to be the first to pay you! As a startup, what then can you do to gain traction and attract the type of customers you’ve always dreamt of? Give freely “Touch the heart before asking for a hand” – John Maxwell I never gave thought to this quote by John Maxwell but once I started Onpoint Success, it all made sense to me. As a startup, one of the fastest ways to gain traction and make people believe in your brand is by giving things out for free. Most prospects may not want to pay for something that has not been “tested and proven”. To help people minimize their risk and open up the barrier of entry, consider giving things out for free. That’s what I did at Onpoint Success and it worked. I consulted for free with those who were trying to grow their business. I shared my expertise with those who were willing to listen. I consistently did this anytime I had the opportunity. This, in turn, helped me gain credibility and trust which then led to my first transaction and many more after that. Make your business presentable People send me emails to say how impressed they are with the way I presented my business. It’s all about being intentional and paying attention to details others might overlook. Simple things like having a blog, a company email address, and even a business card communicates to others that you are ready for business. In a mall the other day, I just couldn’t resist stopping by a cupcake vendor stand even though I had no plans to buy. Oh, how good looking and attractive it was! The cakes were well arranged on the stand, the decor matched the icing on the cake and the samples were strategically placed at the edge of the table. Eventually, I made a purchase. I have learnt and always shared with others that first impression really does go a long way. Yes, you might be a startup but presenting your goods/services to the best of your ability is a great way to gain traction and attract customers. Target audience One of the struggles I had was defining my target audience. And even when I knew exactly who they were, I was too scared to limit myself to those group of people. This made me stretch my resources too thin. It was almost like maxing out trying to reach those who barely cared about what I had to offer. The result? Wasted effort! The truth is, the marketplace is a jungle. Running to every tree in the jungle or telling every tree in the jungle to come to you is not the fastest way to attract customers or build a successful enterprise. The best way to go about this, is by identifying and deciding the specific species of trees that NEED your services. There goes your magic formula. Build your business focusing on specific customers. Make effort satisfying the needs of these customers and watch them begin to flock to you. Technical know-how I believe every business owner should strive for excellence. As a business strategist, I committed myself to learning as much as I could. So, when I met with prospects, I created an impression. Also, it’s better
The Empretec program is in Kenya. Here’s what you need to know
By now, it is no secret that the prestigious program, Empretec is now in Kenya. This came about after an intense week of the United Nations Conference on Trade and Development (UNCTAD) in Nairobi last month. After the formalities, it was announced that the Kenyan National Chamber of Commerce and Industry would be partnering with UNCTAD on this program. Mary Muthoni is the chairperson of the Women In Business committee at the Kenya National Chamber of Commerce. Empretec will mean a lot to Kenyan women as they get to benefit from the perks that come with being a part of the program. Some of these benefits are already being enjoyed by women in other African countries, like Zimbabwe. This will bring many benefits too Kenyan Motherland Moguls and we share some of them below. Capacity building Empretec offers a rich training program with a pool of 64 international trainers and 160 trained local trainers. These trainers are all about impacting personal development and business skills to participants who include women from the formal, informal and the employment sectors. Their curriculum is also tailored to international standards. Creating of life bonds amongst Empretec trainees Once a part of Empretec, you’re in it for life. The program follows up on its participants even after training as part of a lifelong relationship. Empretec sponsors follow up to see how the lessons learnt impacts the businesses of participants. It gets even better because you can always find a shoulder to lean on in the Empretec family. Networking and mentorship Ladies love conversations and it’s never a dull moment you can open up and create bonds. Empretec takes in women of all ages and orientation. So hanging out with other women in the program will always mean something new will be learnt. Also, Empretec has trained a large pool of women over the years since its establishment in 1988. Empretec’s presence in 37 countries means that when you join this community, you get to build a network with women from not only your home country. You’re part of a network of women from the rest of the thirty-six countries including Ethiopia, Ghana, Jordan, Botswana, Argentina, and Algeria. Smart girls know that their network is their net worth. Here you’ll need to be ready to establish contact with people from all walks of life. Be it the Motherland Moguls who have already established their businesses and are looking to offer seed funding for great business ideas or intelligent young women with brilliant ideas and that are looking for persons with expertise to partner with. Empretec is a well that keeps giving but never runs dry. Here, you get everything you need and all that’s required of you is to make it work. You’ll get to see that women from various developing countries face the same difficulties as you. And that the only way to emancipation is in finding long-term solutions for entrepreneurs. Locally certified trainers The availability of local trainers certified by the UN body means that members have access to the very best. With Empretec, you can have access to trainers with the know-how to get you through business challenges. This will help you confidently experiment with new ways of doing business . Obviously, the business field can be tricky, filled with uncertainties and other stress. You will need to have your hand held by the right people to navigate through these scenes and come out successful. Identifies and enhances personal opportunities Empretec’s training is personalized and depends on what stage you’re at in the business world. There will be people looking to venture into business for the first time and those with great business ideas needing guidance on breaking even. In addition, there are others already in the business scene and seeking to expand their visibility. Empretec will be a great space for Kenyan women to get answers and to learn how they can use their talent to make money . Eradication of poverty and social problems. Empretec encourages women to be social entrepreneurs. This means establishing businesses that seek to solve social, cultural and environmental problems. The purpose of these businesses is not just to make money but to also leave a positive mark on the society. Empretec encourages entrepreneurs to work towards achieving sustainable development goals even as they make their money. Awards and recognition Empretec honors her alumni at the Women in Business Awards. A Vietnamese lady, Tran Thi Viet won gold at this year’s awards for her company, Viet Trang Handicraft. Her company makes basket-woven goods from banana leaves, water hyacinth, corn leaves and bamboo. The company had a humble beginning but now exports goods worth $1000 million to the European Union. Viet Trang Handicraft went on to create employment for 250 weavers. This is the spirit of Empretec, to solve societal problems in our countries and at the same time make money for the entrepreneur. In summary, Empretec is the place to be for any woman seeking to make it in the business arena. The opportunities here are immense and ladies up for first dibs will definitely have more than enough to carry home. With all this said, it’s time for Motherland Moguls in Kenya to grab this opportunity!