She Leads Africa

Facebook Live with Adepeju Jaiyeoba: Finding a purpose and choosing a career path (May. 19)

Have you been asked many times what you want to be, or do with your life, and every time, your answer has been different, or you stutter? When it comes to deciding on what career to face, some people get it right the first time, while others find themselves twirling and spinning, until they find a rhythm. Join us for a Facebook Live session on Friday 19th May, with Adepeju Jaiyeoba – White House Emerging Global Entrepreneur and Founder of Mother’s Delivery Kit  and Brown Button Foundation. She’ll be talking extensively about finding your purpose and choosing a career path.  Adepeju will be answering individual questions during the Facebook Live, so register below and ask your questions. [bctt tweet=”Join @pjlalah to discuss finding your purpose and choosing a career path on Facebook Live (19 May)” username=”SheLeadsAfrica”] Some of the topics we’ll cover Life after university: Your next steps 7 ways to finding your purpose Making the right professional and career decisions Facebook Live Details: Date: Friday 19th May 2017 Time: 1pm Lagos// 2pm Joburg// 3pm Nairobi Where:  facebook.com/sheleadsafrica/ Watch video here: https://www.facebook.com/sheleadsafrica/videos/1885847208305257/ About Adepeju Adepeju Jaiyeoba is the Founder of ‘ Mother’s Delivery Kit ’ social venture which provides ultra affordable sterile supplies for women to use at childbirth while also increasing access to quality healthcare services, as well as Brown Button Foundation, an NGO which trains traditional birth attendants that takes more than 55% of child delivery in Nigeria. Although she’s a graduate of Law, she has a strong background experience in global health with the United Nations Foundation and background knowledge in Business from the University of Texas, Austin USA. Adepeju is a White House Emerging Global Entrepreneur honoured by President Barack Obama, and has been mentioned in the 2017 100 Most inspiring Women in Nigeria, She Leads Africa’s top 10 female entrepreneur for Diaspora Demo day, 2017 ONE African Champion, 2015 YNaija top 10 most influential Nigerians under 40 (Advocacy), and an acknowledged Global Change Leader by the Coady International Institute, Canada.

Amarachi Attamah: It hasn’t been easy, but we have succeeded

Sometimes it takes another eye to see and encourage you for you to know that what you are doing really makes sense! Amarachi Attamah is just a young simple Igbo girl. She is someone who scribbles some lines and calls them poetry. Amarachi, by career is a broadcaster and she has worked with different radio and television stations. As a young woman who loves who she is, Amarachi’s career draws from her identity, her roots and her cultural heritage. “My father would always say, ‘When you go out, remember that you have roots, so don’t go out and get lost’”, she says. Today, Amarachi is a performing poet specifically in Igbo language, and a writer. She has four published titles which include, “My Broad Daydream”, “Tomorrow’s Twist”, “Making a Difference” and her first Igbo collection, ‘’Akuko Ifo Nnem ochie koro m” (Folktales my Grandmother Told Me). SLA contributor Onyekachukwu Asadu met Amarachi in Enugu to find out more about what she does and how it is contributing to the growth of her community. Do you think you are making a difference? If yes, how are you making a difference in your community? Of course, I think I am making a difference. If I am not, I wouldn’t have continued what I am doing. However, the encouragement comes from seeing that what you do, actually makes a difference, even if it seems so stupid sometimes or unrealistic. I was born in Northern Nigeria and I grew up amongst a people that know who they are and are proud of it. As a child in that environment, I would tell you that I never saw a northern child that couldn’t speak their indigenous language; be it Hausa, Gwari, Nupe or whatever. They speak their language. They were always proud of their local food, or dressing. However, coming back to the east, I noticed that it was different; we were not even proud of our names. This got me worried and I made a resolve that the negative trend of denying our culture had to stop. I am proud of my identity and culture, and I have to make others see the same. So I thought to myself, ‘perhaps I should bring in this consciousness’. Honestly, I can’t tell when it started. When I was doing my NYSC, I wasn’t quite fluent in Igbo language but in my local dialect (Nsukka). I had published my first Igbo collection in 2007 and it was during that time that I met the literary icon, Professor Anezi Okoro. Despite my challenges at speaking and writing the Igbo language (I had failed Igbo language in my Senior School certificate examinations!) he encouraged me to do something in Igbo. I remained resilient and kept learning. I decided to dress in Igbo attires, making Igbo hairstyles. During that time, I started thinking of how to present my poetry and when I started displaying my craft on stage, I got a good response! So I continued, I never planned it but I saw the opportunity and so I started creating awareness about Igbo language and culture. I went to secondary schools, talking to students and teachers and parents; persuading them to speak the Igbo language. From there, we got the inspiration to organize festivals where schools make presentations and cultural displays in the Igbo language, then we published a collection of poems rendered by students. Gradually, people started coming around and getting involved with what we do. We have not gotten there yet but we have engaged the community, we have increased their consciousness and we are restoring the dignity of the Igbo race. Tell us about OJA Cultural Development Initiative. What plans are you making to reach and impact a global audience? OJA is ‘Odinala na omenala jikoro anyi’, which implies the culture and traditions that bind us together. It is an NGO created out of my passion to unite people. As a broadcaster working in the civil service, I discovered that even with most employees coming from Enugu State, there was still discrimination and segregation along village and local government lines. This did not sit well with me. I also realized that at the village level, certain positive elements/practices of our culture that united us was no longer there. For example, the women associations that changed the communities, the kinsmen and age grade meetings were no longer as strong and edifying as they used to be. This is because we accepted/adopted the foreign individualistic style of living that is not our cultural heritage. In as much as culture can be modified, we should not destroy our culture or lose the major ingredients that bind us together. This is why OJA is working with the younger generation because they are the ones that are mostly affected by this. To achieve this, we introduce regular festivals to bring these kids together and remind them of who they are. We go around reviving positive cultural practices that are going down. We don’t promote clandestine practices, after all, beyond Nigeria; there are cultures that are repugnant to natural existence. In addition to OJA, we also have a cultural outfit, Nwadioranma (The child that puts smiles on people’s faces) outfit. It is into cultural performances and all creative enterprise promoting our culture. People call us to perform at their events for entertainment. We also train young and consenting adults to work with us there to raise funds and further support our work. [bctt tweet=”Amarachi Attamah’s passion to unite young people and preserve Igbo culture with the OJA Cultural Development Initiative” via=”no”] You once worked with a Broadcasting house. As a Mass communication graduate, tell us how you perceived it was time to leave paid employment to becoming the one calling the shots? As you know, world changers are not regular employees. The world needs people with passion to drive a cause. To drive a cause, you must be creative. People will say you are crazy, they will assume you are not well.

Bilikiss Adebiyi- Abiola: I chose waste for impact

[bctt tweet=”Bilikiss Adebiyi-Abiola – I like that my work makes me live a life of purpose” username=”SheLeadsAfrica”] Bilikiss Adebiyi-Abiola developed the idea for Wecyclers while she was a student in the US. She wanted to address two major challenges of waste management and unemployment by offering recycling services to low/middle-income households. Once she returned to Nigeria, Wecyclers Nigeria Limited was born. Wecyclers is now an award-winning company and as its Co-Founder and CEO, Bilikiss’ work is well recognised. She is a Carroll Wilson Fellow, an Echoing Green Fellow and a 2013 recipient of the Cartier Women’s Initiative Awards. She is also a member of the Lagos State Employment Trust Fund, founded by the Lagos state government. SLA contributor Olayemi Olajide recently caught up with Bilikiss to find out more about her journey….. Kindly tell us about Wecyclers? What made you return to Nigeria to start this company? Wecyclers is an award-winning company that is committed to improving recycling in Nigeria. We address the challenge of waste management and unemployment by offering sustainable and convenient recycling services to low/middle-income households and businesses while creating grassroots jobs and economic partnerships. The idea for Wecyclers was developed while I was in the US as a student at the MIT Sloan School of Management. Following a five-year career as a corporate software engineer at IBM. I was assigned to a study project to help people at the bottom of the pyramid (people living on less than $2 a day). I decided to work on waste with a focus on its uses, collection, and processing. After the project was completed, we (the project team) did some research and saw the huge potential in the waste recycling sector in Nigeria. Especially among the manufacturing plants who are hungry for a cheaper and easily available source of raw materials due to local and foreign demand for end products. I then decided to move the idea forward and Wecyclers was born. What do you enjoy the most about doing business in Nigeria? I like that my work makes me live a life of purpose and that it is having a positive effect on my country and my children. Wecyclers turns waste into wealth and supplements the income of thousands of households. Since August 2012, Wecyclers has registered over 15,000 households for our collection service in 3 Lagos neighborhoods, collected over 3,000 metric tons of recyclable materials, created over 100 jobs and rewarded our subscribers with over $75,000 worth of gifts and cash prizes. Since August 2012, Wecyclers has registered over 15,000 households for our collection service in three Lagos neighborhoods, collected over 3,000 metric tons of recyclable materials, created over 100 jobs and rewarded our subscribers with over $75,000 worth of gifts and cash prizes. [bctt tweet=”@wecyclers @realwecyclers @bilikiss are demonstrating that waste can be a source of wealth” username=”SheLeadsAfrica”] How has your experience working and living outside the continent helped you shape Wecyclers into what it is today? I think my educational experiences and starting my career as a software engineer in the United States provided me the toolkit with which to solve the kind of large-scale problems we are tackling at Wecyclers. It also provided opportunities to build an international network that has helped to guide and support our work. It also provided opportunities to build an international network that has helped to guide and support our work. [bctt tweet=”@bilikiss @wecyclers We have benefited greatly from the Lagos State Government’s progressiveness” username=”SheLeadsAfrica”] How has your partnership with Lagos State Government and other organizations contributed to building Wecyclers? Can you tell us names of organizations you have partnered with? Our partnerships with Lagos State Government and organizations has been a critical part of Wecyclers’ development. We have benefitted greatly from the Lagos State Government’s progressiveness and openness to working with organizations that provide solutions to Lagosians’ challenges. Wecyclers recently received a grant from the Lagos State Government to expand our collection and processing services into two new local government areas, create 120 jobs and 8 micro enterprises and reach an addition 68,000 Lagosians. Our partners also include FCMB, DHL, Unilever, Oracle, the Nigerian Bottling Company, MIT Sloan School of Management, and others listed on our webpage. Our partnerships have helped to improve our visibility, enabled large-scale programs like clean-up days, and enhanced our management operations. What are the constant challenges you face running Wecyclers? What’s next for Wecyclers? A major challenge is funding. We are a social enterprise, so we are more focused on having a positive impact on communities than generating profit. We are always looking for companies and foundations that are willing to support our efforts. Another constant challenge has been ensuring the supply of electricity to our hubs, which is essential for processing the recycled material we collect. We also have to deal with the negative perception that some people have of working in waste recycling as a dirty job. We are demonstrating that waste can be a source of wealth and that handling it well is good for our communities and the environment. Our plan is to continue expanding our operations and reach, encourage more communities to get involved in recycling. My plan is for Wecyclers to operate all across Nigeria and my long-term goal is to be the largest recycling company in Africa. [bctt tweet=”Bilikiss Adebiyi Abiola – My long-term goal is to be the largest recycling company in Africa. ” username=”SheLeadsAfrica”] 5 things you do to relax when you are not working. Listen to music, work out, cook, travel and read books. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.

Third Stop on the Delicious Naija Food Tour? Daura, Katsina

Katsina is claimed to be the home of heritage and hospitality, so Delicious Naija went to go see what that was all about. A trip to the history-heavy Kusugu Well solidifies Bunmi’s place as a tourist and her ride on the significant horse had her feeling a little like royalty. Then it was food time! The real reason we’re here… Lucky Bunmi got to share a meal of Tuwo Shinkafa & Miyan Kuka with the famous Northern musician, Sani Danja (Man, you should see that plate of Tuwo – salivating galore!) And then she was off to Hajara Sanni Lawal’s home, a young wife, mother, civil servant, teacher, MAGGI Star and all-round boss! She taught Bunmi how to make millet-based Fura & Nunu and a local cous cous based meal called Brabisco. So, if you’re on that healthy train, this Katsina episode was totally for you! Hajara Sanni’s husband says he rushes home everyday and hardly eats outside… that’s #goals and we knew the recipe was going to be lit! Definitely going to get the family to eat dinner Daura-style soon. We really enjoyed this episode and you should catch up on Delicious Naija episodes on the Maggi YouTube channel. The food journeys of Delicious Naija can always be watched at 7:30pm Saturday on Africa Magic (Family), at 5pm Sunday on NTA and at 5:30pm Friday on Arewa24. But if you can’t get to these, that’s okay – there’s  Facebook, Instagram & Youtube to keep you updated! Go watch!   Sponsored post

Second Stop on the Delicious Naija Food Tour? Ibadan

Delicious Naija is back with a trip to Ibadan, ‘the city at the edge of the savannah’ – capital of Oyo State. After a visit to Mapo Hall for a good dose of history, Bunmi is off to visit with her good friend Saka. Yes the very same warm and funny Nollywood actor & comedian Saka is Bunmi’s first host. They visit the lush Agodi Park & Garden and then move on to have a meal that is always in the same sentence with Ibadan. You guessed right: Amala! But the trip isn’t complete without making a meal traditional to Ibadan and so the MAGGI Star of this episode, Grace Obagunwa, teaches us how to make the local Ishapa soup. This mother, wife and teacher tells us the perks of being on good terms with your mother-in-law, one of which is learning traditional recipes like Pounded Yam and Ishapa Soup! The food journeys of Delicious Naija can always be watched at 7:30pm Saturday on Africa Magic (Family), at 5pm Sunday on NTA and at 5:30pm Friday on Arewa24. But if you can’t get to these, that’s okay – there’s  Facebook, Instagram & Youtube to keep you updated! Go watch!   Sponsored post

First Stop on the Delicious Naija Tour? Port Harcourt

Food is never just food. Our food represents generations of knowledge, health choices, livelihoods and culture! Delicious Naija is a new series from MAGGI that’s exploring food and culture from all parts of Nigeria; right from the Tuwo-eating North to the Periwinkle-crushing South. Everyone from the foodie to the lover of cooking to instagram hashtagger will enjoy this series. Bunmi will take us on a taste adventure to meet the women and men who are making a difference with their cooking in their families and communities. Sandra Ekweseli of Cool FM Port-Harcourt gives Bunmi the best Rivers State welcome possible: Bole & Fish. Watching them eat the Port-Harcourt specialty from Bole King is enough to make your mouth water. After a visit to Isaac Boro Memorial Park, Bunmi goes on to learn how to make the local dish, Onunu & Fresh Fish Peppersoup, from our MAGGI Star – Judith Udala. The warmth in this family is beautiful to watch and we can’t wait to try our hands at making this Port-Harcourt favourite!      The food journeys of Delicious Naija can always be watched at 7:30pm Saturday on Africa Magic (Family), at 5pm Sunday on NTA and at 5:30pm Friday on Arewa24. But if you can’t get to these, that’s okay – there’s  Facebook, Instagram & Youtube to keep you updated! Go watch!   Sponsored post

Union Bank celebrates its rich heritage of women in banking at International Women’s Day 2017

Union Bank, one of Nigeria’s longest standing and innovative banks, celebrated International Women’s Day 2017 themed Be Bold for Change, with an event held at the bank’s Head Office in Marina, Lagos. The event featured a panel discussion which was moderated by Dr. Anino Emuwa, with participants such as Ifeoma Fafunwa, Chief Creative Director, iOpenEye Ltd., Achenyo Adachaba, Head, MitiMeth, Tayo Oviosu, Founder, Paga, Temie Giwa-Tubosun, Founder, Life Bank and Adenrele Sonariwo, Director, Rele Gallery. Union Bank celebrates its 100th year anniversary this year and this was for them a celebration of all the women who have contributed to its rich heritage in banking in Nigeria, and all the women building the legacy for the next 100. Other guests were Emeka Emuwa, CEO, Union Bank, Simi Nwogugu, Executive Director, Junior Achievement Nigeria, Oyinkan Adewale, Chief Financial Officer, Union Bank, Bikiye Graham Douglas, Spoken Word Artist, Lola Cardoso, Head, Group Corporate Strategy, Ogochukwu Ekezie-Ekaidem, Head, Corporate Affairs and Corporate Communication, Omotola Oyebanjo, Head Communications and Media, Union Bank among others. The event was also held to commemorate the first-year anniversary of the Women Empowerment Hub (WEHUB) an initiative created by Union Bank to motivate, connect and provide support to its women. The initiative was born out of specific internal needs identified which include mentoring and networking opportunities. Sponsored post

Nkem Okocha: I started Mamamoni because of my experience as a young girl

Nkem Okocha

[bctt tweet=”@mobilewomenbiz brings investment to Nigerian women residing in urban and rural slums” username=”SheLeadsAfrica”] Nkem Okocha is the founder of Mamamoni, a social enterprise that empowers poor rural and urban slum women with free vocational/financial skills and micro-loans. She is very passionate about lifting women out of poverty and her company aims to break the cycle of poverty in Nigeria. Since 2013, she has impacted and empowered over 4000 women in several rural/urban slum communities and given out over 100 micro-loans. Nkem Okocha is a Tony Elumelu foundation Entrepreneurship Programme Alumna, a Young African Leaders Initiative Alumna and LEAP Africa 2016 Social Innovator. Can you tell us about Mamamoni? Mamamoni was born out of my experience. As a young girl with a widowed mother who had no skill and no source of income to take care of her four children, feeding and going to school was a challenge for the family. I wanted to empower the poor women I saw in my community and other communities I visited. Mamamoni’s aim is to help poor women generate livelihood income and also provide capital for those who cannot access finance from commercial banks because of barriers like collateral, transaction history etc. Mamamoni’s web platform enables socially conscious individuals to invest in low-income women by lending to them to fund their businesses. [bctt tweet=”@nkemokocha started Mamamoni to break the cycle of poverty in Nigeria” username=”SheLeadsAfrica”]   How were you able to get partners and supporters for Mamamoni? I was able to get partners and supporters for Mamamoni when people saw our genuine commitment to lifting of low-income women in different communities. How do you identify women and children to assist? What is the process of getting help though Mamamoni? We identify low-income, rural or urban slum communities through our website and networks then go empower the women in that community. Growing up was tough for you, what advice would you give to anyone going through challenges be it financially, emotionally or physically? I will tell them to stay strong and commit to a purpose that brings joy to them. Regardless of what challenges you may be facing, stay focused and be determined to succeed. Where do you see Mamamoni in the next 10 years? We hope to have empowered over 10,000 low-income women across 20 states in Nigeria through our FinTech platform. If you were made Minister of Women Affairs for a day, what are the two things you would do? One thing will be to ensure every Nigerian woman no matter their economic status has easy access to credit to help them start or scale their business. The second thing will be to ensure all Nigerian girls goes to school and gets an education. [bctt tweet=”Every Nigerian woman should have easy access to credit to help them start/scale their business” username=”SheLeadsAfrica”] What is the one thing that will always make you smile? The expression of joy in the face of an economically empowered poor woman. If you’d like to share your story with She Leads Africa, let us know more about you and your story here. 

Nkem Offonabo: I visualize the woman I want to become

[bctt tweet=”Creating beautiful & functional spaces come easy for Nkem Offonabo founder of HomeWorth Interiors” username=”SheLeadsAfrica”] Nkem Offonabo is a seasoned banker, youth empowerment advocate, humanitarian, content manager and ultimately an entrepreneur who believes that passion can thrive into a great business. She is passionate about décor, personal development and wealth creation. With an innate love for aesthetics, creating beautiful and functional spaces comes so easy for Nkem. This was the drive for starting her company HomeWorth Interiors, a business she gradually is turning to an empire. She hopes to have a home gallery filled with all things luxury living, fashion accessories and collection of arts. Nkem Offonabo is making the world more beautiful one room at a time. Please tell us about your company and how it all began HomeWorth Interiors Concept Limited is a registered company that specializes in Interior Design, Furniture and Furnishing. Our unique product assortment ranges from custom-made furniture, upholstery, window and floor treatment, lighting, soft furnishings to exquisite bedding ensemble. We also offer bespoke home improvement advisory services to meet the needs of our clients. It was born out of an innate passion to create beautiful and functional spaces that reflect individual taste and style. Over the years, this passion has thrived into a business and was later incorporated in 2016. We recently launched HomeWorth Cleaners to the already existing business line, commercial cleaning services for both residential and corporate organizations. [bctt tweet=”Nkem Offonabo: I believe that one’s home or office space is a reflection of their personality & lifestyle” username=”SheLeadsAfrica”] How do you ensure you deliver excellent service to customers? I relate with my customers on a personal ground. I believe that one’s home or office space is a reflection of their personality and lifestyle. For us, design or business consultation starts with a preliminary meeting with the client, to understand their design preferences, through the life of each project. They’re carried along to ensure that our collective ideas are translated into the final outcome. What’s your source of inspiration for your designs? It most times feels innate but I get inspiration from places and spaces, colors and patterns. A pattern in a fabric shop could spark an inspiration for a design. I am constantly saving images online and in magazines for color and design inspiration. For most minimalist projects, the client and I come up with an idea from personal choices which will be developed to a final outcome. [bctt tweet=”HomeWorth Interiors aims to work on job and wealth creation for Nigerians and African beyond” username=”SheLeadsAfrica”] You run a multi-service company, what other services are you likely to add on in the nearest future? We want to be a full-fledged home services provider. We plan in addition to home decor and cleaning services, to include home moving services where we help people moving houses to carefully transport their items or belongings to their new homes or offices. Our long-term strategy is to establish a factory, where home furnishing accessories and related products (like bedding, mattresses, etc) will be manufactured locally in Nigeria. This is working in line with the Federal Government local content mandate which will help in job and wealth creation for Nigerians and Africa beyond. What is your golden rule in business? You win. I win. We all win.  Can you tell us more about your CSR initiative, Energizing Lives Foundation? Energizing Lives Foundation for the less privileged is a non-profit organization focused on youth between the ages of 12 to 25 years old. It empowers youth with the mission of raising global influencers through an academic, capacity building and community based projects. Our three major platforms are: Project Decorate, Project Save2School, Project Acquire. In June, 2016, we partnered with Heritage Home Orphanage, Ikota, Lagos for our flagship project tagged “Project Decorate”. We decorated the living room of the orphanage home, to create a conducive ambience for recreation and learning. We intend to replicate this project in more orphanage homes and schools as part of our community-based projects. Our next project is centered on academic empowerment of the young adults. We intend to partner with another orphanage home(s) to sponsor some orphaned youths through school (from secondary to tertiary institution), provide them with job opportunities or skill acquisition, and monitor their progress until they are well able to contribute and positively impact the society. We are looking to partner with The Living Fountain orphanage, Oniru, Lagos on this project. It is a combination of two of our platforms, Project Save2School and Project Acquire. We have more details on this on our Facebook page. How will a typical day with Nkem be like? I start each day with some quiet time with God, a review of my daily to-do’s and a lot of multitasking between my day job and my hustles; engaging clients, organizing the vendors to ensure delivery of design projects and writing on my blog crownmusings. What is your favorite piece of house furniture? My all-time favorite piece of home furniture would be a mirror. Besides being a tool of admiration, a mirror acts as a reflective tool to question and evaluate oneself. In my mirror, I see the reflection of a woman crafted in the image of God, beautiful in His eyes and visualize the woman I want to become. If you’d like to share your story with She Leads Africa, let us know more about you and your story here. 

Osayi Emokpae Lasisi: I desire freedom and confidence for young moms

Osayi Emokpae Lasisi

[bctt tweet=”MoneyMaking Mommies creates online courses to help moms get comfortable with technology” username=”SheLeadsAfrica”] Osayi Emokpae Lasisi is the self-proclaimed queen of helping you get attention and make money online. She is the convener of the MoneyMaking Transition Online Conference and host of the MoneyMaking at Home podcast, where she interviews experts from all over the world and helps moms with online business skills. Osayi is also the author of the “Billionaire Mindset (for MoneyMaking Mommies)”, and “7 Days to the MoneyMaking Good Life”. As founder of the MoneyMaking Mommies Academy -now with over 2000 members, Osayi helps women to develop online products that make money. In this chat with SLA, Osayi takes us behind her MoneyMaking brand and shares tips based on her experience. As a business largely based online, what tools have you employed to grow your numbers? I do speaking engagements, and social media marketing. In my experience, speaking engagements have been amazing. Whenever I’m invited to speak, I’m able to share my love for what I do with the audience. It also gives me an opportunity to connect with people, and to invite them to work with me. I’ve always been a great speaker. I enjoyed being part of the debate team at Temple University, and for many years since relocating back to Nigeria people have told me that I need to go on the radio. So when I got opportunities to speak I knew that I needed to take advantage of it and use it to grow my business. From your experience, what’s one way Motherland Moguls can get attention online? Social media marketing is the best way to engage with fans and get attention online. Social media is amazing because you can segment people and send targeted messages to those that are interested in what I have to offer. Not only is social media marketing more precise than ever, it is also extremely affordable. Find the best option that suits your business and roll with it. [bctt tweet=”Osayi Emokpae Lasisi is teaching young Nigerian moms how to generate income online” username=”SheLeadsAfrica”] Tell us more about the MoneyMaking Transition Virtual Summit. The MoneyMaking Transition Virtual Summit was the first of its kind in Nigeria. It was a 6-day online conference targeted at helping moms transition from employees to business owners so that they can spend more time with their family. Some of our speakers were Dr. Godwin Ehigiamusoe, of LAPO Microfinance Bank, Mrs. Tewa Onasanya of Exquisite Magazine, Stephanie Obi, Bankole Williams. We had over 1400 people register, and between 400-600 people participated online every single day. My approach to the virtual summit is not very different from the norm. The main thing is that I enjoy interviewing people, so those who are invited guest experts enjoy the interview and are willing to also invite their friends. Those who participate and attend the event learn from the interviews as well, without having to spend an arm and a foot. Participants were thankful for the opportunity to learn, and their hope was resurrected, during a time in Nigeria when many people were discouraged. I’ll be having another virtual summit in April. In what ways do you generate revenue from your MoneyMaking venture? We create online courses to help women (moms specifically) get comfortable with technology (using the internet etc.). These virtual summits help us to get the message out there and to help bring knowledge from all over the world to women here in Nigeria. [bctt tweet=”Being comfortable with creating websites spells freedom to Osayi Emokpae Lasisi” username=”SheLeadsAfrica”] Why did you think it was important to teach moms how to create online stores and get comfortable with the internet? Not so long ago I was asked to resign from my job, and it was challenging. But after I got over being hurt I went and created a website and started selling a product. That helped me to regain my confidence and make some money while I figured out what I wanted to do next. Being comfortable with creating websites and using the internet spells freedom to me -I can be anywhere making money, just because I have the ability to create a website and sell my goods and services. That’s the kind of freedom and confidence I desire for young moms like me. What was surprisingly easy about hosting a virtual summit from Nigeria? I was surprised that people were willing to use their limited internet access (data) to watch these videos. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.