Kuwala: The African continent isn’t simply inspiration for Western designers
It’s never easy connecting with emerging businesses half way across the world but Malawians Freeda and Veronica, founders of Kuwala, make it look simple as cake. Both women want to share their connection with Africa through heritage and fashion. Their brand, Kuwala focuses on vibrant African prints like the chitenge and their goal is to encourage ethical production methods. Kuwala achieves this by partnering with select fashion brands and designers that have unique messages to share. We had a chat with the friends turned business partners on how they promote high-quality fashion designed in Africa and they promote high-quality fashion designed in Africa and about how Africa can be more than just an inspiration for Western designers, but a fashion hub for creativity and manufacturing. Who are Freeda and Veronica? How did you both decide to start Kuwala? We are Malawian women who share a strong connection with the African continent through our heritage and fashion. Both our families had been close friends for some years. When Veronica moved to Toronto, the same city as Freeda, we further connected as friends. Interestingly, while discussing our life and career goals, we realized we had similar goals for business, fashion and staying connected to Africa. After months of researching and planning, Kuwala was launched in January 2014 and the rest is history. How do you identify socially responsible fashion brands for Kuwala? First, before agreeing to partner with brands, we consider their online presence and the message they share on their website and social media. Today, it’s almost impossible to have a business without some sort of online presence. From there, we email people we intend establishing a partnership with and negotiate terms that are mutually beneficial. Also, when we can, we also travel to the countries where the designers are based to further connect and review their operations. We think Africa has the potential to become a fashion manufacturing hub. In summary, through Kuwala partnerships, we want to encourage and promote ethical production methods across Africa. Who is the ideal Kuwala shopper? Simply, our ideal shopper is a woman that’s interested in rocking African inspired fashion in her everyday life. She understands Kuwala’s mission and is interested in spreading the stories of the brands we work with. Typically, her wardrobe is full of vibrant colors and unique prints. She simply enjoys standing out in a crowd and not conforming to trends. Most people are familiar with the wax prints of West Africa or the Ghanaian kente cloth. Do you work with Malawian fabrics? Of course, the most commonly worn fabric in Malawi is the chitenge. This cotton cloth comes in a variety of vibrant prints and patterns. It is also known as ankara or kitenge and is most popularly worn in Southern and West African countries. Most of the clothing on kuwala.co is made from this print. How is Kuwala redefining African fashion abroad? Tell us about your new model to connect fashion designers in the Diaspora. Basically, through Kuwala, we aim to promote the idea that beautiful and high-quality fashion can be designed and made in Africa. We want to dispel the idea that the African continent is simply an inspiration for Western designers. Whether it’s in-person or on our website, we try sharing stories of the designers and brands we work with. Also, with our new model, we’re working on facilitating partnerships with designers in the Diaspora. Kuwala works in Canada, Kenya, Malawi, Ghana and the United Kingdom, how do you manage this? Have you started manufacturing on the African continent? We manage everything through technology. From social media to emails and phone calls, technology has really helped us to better manage Kuwala effectively. In the past, it’s never been this easy to connect with emerging businesses half way across the world. We manufacture in Africa through the brands we partner with that are based on the continent. Also, like with most businesses, running Kuwala has had its share of ups and downs. However, this whole process has been a learning experience and we learn from the past mistakes made. You and Freeda have visited many African countries, what is your top advice on travelling the continent? Veronica: My advice for travelling in Africa is eat everything! No matter how different or “strange” it is. Be open to tasting the many delicious dishes that are available across the continent. It’s okay to not like it, but at least you’ll be able to say you tried something your friends back home haven’t eaten. Freeda: I am not as adventurous as Veronica in the food department. I would say, be prepared to have some of your preconceived ideas and assumptions about Africa dispelled. In addition, remember to also appreciate the beauty and diversity because that narrative of Africa is often overshadowed. Interested in collaborating with Veronica & Freeda? Reach out to the dynamic duo at hello@kuwala.co. To stay up-to-date with what’s going on at Kuwala, follow them on Instagram, Facebook and Twitter. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Mallah Tabot: Openness around sexuality is still lacking
Imagine your parents talking to you about sex. Awkward right? Mallah Tabot believes the world will be a better place if parents start having open and honest conversations about sexuality with their children. We’re inclined to agree with her. Since 2012, Mallah has been working very hard to improve the lives of many young Cameroonian women, including those at risk of early and forced marriages. As a reproductive health activist and CEO of an NGO in Cameroon- United Vision, she fights against trends and tendencies that relegate women and girls to the background. SLA contributor Marriane spoke to Mallah on her recently launched sexual education app called Ndolo360, her challenges, and dream for an Africa where women, especially young girls can talk about sex without stigma. Sex is not something we talk about in Africa. Why the passion for a topic like that? I agree, sex is a sensitive topic in the African socio-cultural environment. This is as a result of a void in comprehensive sexual education in the educational curriculum. Also, most parents do not discuss sexuality with their children. Many of the kids resort to the Internet for pornography as opposed to educative sexual information. When these young ones don’t get the right information from the right sources, they tend to make wrong decisions. This has often resulted in unplanned pregnancies, STIs/HIV, unsafe abortion, and more. That is why I am interested in creating a platform where we can address this. I believe parents need to start having open and honest sexual talks with their kids. What challenges did you face while starting out? How did you overcome them? Initially, very few people believed in my idea and its potential to work. People questioned my judgement for choosing to tow this path as opposed to finding something more “stable” like a full-time job where my financial security would be guaranteed. With a clear sense of purpose, I’ve been able to deal with that. As a young woman, it was hard. You have to make the strategic calls and connections in a sub-environment dominated by men. We had to deal with not being taken seriously or being courted 9 out of 10 times. I think it was even more difficult, given that our area of expertise is sexual health. Men didn’t take us seriously but assumed we would be comfortable listening to their sexual fantasies of us and other women. Unfortunately, that’s the unfair world we live in. We’ve strategically dealt with it and we are succeeding. The pressure also continues to diminish as I gain more confidence and skills in my area of work. I now face such situations with strength as I grow older. Also, I had challenges with building personal capacity to raise funds, running our programs and convincing outsiders to have a vested interest in what we do. Every day remains a challenge, but I’m happy that with time, they feel less like challenges and more like opportunities for personal and organizational growth. You recently launched an app, Ndolo360. Tell us about it. In Cameroon, like in most of Africa, sex is a very difficult and sacred topic. Young people grow up knowing nothing about their own bodies and end up getting the wrong information from the wrong sources. This has resulted in them making uninformed decisions. Teenage pregnancy rates are up and 141 out of 1000 girls aged 15-19 in this country have been pregnant, at least once. I found this despicable and started thinking of ways to address this problem, using technology. Ndolo360 is the first ever mobile application in Cameroon to provide judgement-free education, information and services on sexual and reproductive health for teenagers, adolescents and young people. The app is available on Google Play and is free of charge. It comes with several amazing features which will transform young people’s knowledge about sexuality and sexual health. What do you plan on achieving by launching this app? A few days ago, a father emailed us to say he had asked his 16-year-old to download Ndolo360 to serve as a starting point to openly discussing sexual health. This is exactly one of the many results we aim to achieve. Teenagers are expected to guess issues concerning their sexuality and act accordingly. In fact, parents don’t even have the confidence to mention the word ‘sex’ to their kids. If this app can at least be a starting point for sex education between parents and their kids, the impact will be tremendous. Also, this would help curb the high rate of unsafe abortions and other dangerous practices. It would lower the risks of teenage pregnancy, create more awareness on safe sex and lower HIV infection rates among young people. More importantly, it would encourage a culture of openness when it comes to discussions around sexuality and sex. Young people should use the app for self-education and group discussions about the issues that affect them. What advice would you give young African women looking to make a change in their communities like you? I have learned to believe in myself and my capacity. Most importantly, to surround myself with people who love and believe in me. That’s how I’ve been able to carry on with all I’ve had to do. And trust me, it’s a lot and can be burdensome. I’m happy to have made the decision to cut off toxic people. This has helped me focus on my goals and remain positive. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Oby Igodan: I’m teased for all the business ideas I come up with
If you’re a #MotherlandMogul and a mom, you know the struggle of finding the right kind of daycare facility for your young kids while you hustle. For Oby Igodan, what disturbed her was that the facilities she came across did not feel like home. Running a daycare can be a profitable business but as a mom, your child’s development is of utmost importance. Looking to start a crèche and daycare that’s a home away from home, Oby launched Home Also Crèche & Daycare. She runs this while also working as a Managing Partner at VIL Consulting. As the children in her crèche grow, she is looking at expanding into a preschool to cater to our older kids who love it at the crèche. Oby spoke to us on the challenges, joys, and satisfaction of providing children with a secure and stimulating experience in a comfortable and relaxed setting. Why start a crèche? While raising my own children as a career woman, I realized something interesting. The facilities I took them to in their early years didn’t really provide the feel of a home environment or afford them the gradual transitioning into the academic arena. A lot of those outfits were run purely for business with little or no consideration for the unique developmental needs of each child. I set up Home Also to identify every child’s uniqueness and help foster proper development. What challenges did you face starting your business and how have you overcome them? Majorly, it took some convincing to get my family to surrender the living room space. In fact, I wanted the entire ground floor of our home to run the crèche. It sounded ludicrous. With persuasion and the knowledge that this was my dream upon retirement, they agreed to let me use the space. Secondly, finding the right staff that has been difficult. My staff has to be well-trained to offer young children —from 12 weeks to 3 years— a fun and educational experience. And of course, there was raising the required capital to start paying staff without having a single child enrolled. Then, paying for staff training while anticipating that it would translate to enrollment. I will say that God has been gracious to me and I give Him all the credit for helping me overcome these challenges. Has it been any difficult working with other people’s children? Actually, it’s been really rewarding and thrilling to have these little angels kept in our care. We feel that their parents trust us and we must guard that trust jealously. We’re grateful that they trust us enough to leave us their babies at such tender ages. Some are as young as 3 months. It’s a vote of confidence that we uphold. From your experience, what does one need to have covered to open a crèche in Nigeria? First, ensure you have the passion and the required aptitude for the business. Then, good, knowledgeable and experienced staff. A safe, secure and hygienic environment is also very important. Be sure to meet the requirements of regulatory bodies. And of course, there’s the all-important start-up capital. What keeps you inspired in hard times? My life has been dotted with ups and downs. Through it all, God has helped me. The knowledge that I have a father who loves me gives me inner strength to weather storms. His mercy and grace have brought me this far and will see me through the years ahead. When it looks like there is no way out, the voice inside will read out relevant scriptures to give me confidence and hope. That’s just it. On occasion, I’m inspired by stories of people I admire. People like Joyce Meyer, Stormie Omartian, and Oprah Winfrey. If you weren’t running a crèche, what would you be doing? If I wasn’t running a crèche, I would be working full-time running a consulting firm. This is something I am engaged in at the moment, but on a part-time basis. It’s called VIL Consulting and it’s a homegrown management consulting firm set up by a team of experienced professionals. We have the best from businesses and institutions who help to provide expert advice and assistance to clients. I participate as a managing partner, providing the required strategic direction for my partners. My daughters always tease me about all the business ideas I constantly go on about. So, if I didn’t have my hands full with two start-ups at the moment, I’d be working on starting another. You see, I need to prove to them that mummy’s not all talk! If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Andrena Sawyer: Flexibility is key to increasing your business lifespan
Start-ups sometimes need miracles to survive. Luckily there are superheroes who rise up to the challenge. Take Andrena Sawyer for example, she runs P.E.R.K. consulting an advisory firm that provides quality and affordable services for small to mid-sized nonprofits and businesses. Andrena is so effective at ensuring SMEs survive that in 2015, P.E.R.K. consulting, placed 1st in the AccelerateUp Business Growth Competition presented by the Maryland Small Business Development Center and Capital One Bank. This basically means that P.E.R.K consulting can serve as great model to new startups. When Andrena offered to share her story with SLA, we jumped at the opportunity. Get ready for actionable advice on overcoming funding challenges, lengthening your organisation’s lifespan and increasing revenue. Firstly how can SMEs overcome the juggernaut that is funding? Importantly, SMEs need to create effective business models that include strategies for cash flow management if they’re to navigate funding challenges. Cash flow challenges are inevitable for most start-ups, and many wait until a seeming crisis to develop a management plan. Creating a strategy before the need arises is essential for survival. In addition, it is important that SMEs have a compelling value proposition. As a Small Business Consultant, I meet passionate entrepreneurs with brilliant ideas, but the value ends at their passion. To survive the initial start-up years, the problem that a business solves should be clear to customers, investors, and partners. I firmly believe that the more informed stakeholders are, the more engaged they will be. How can organizations lengthen their lifespan? Simply, flexibility and innovation are the keys to organizations lengthening their lifespan. With the advent and increased use of social media, industries and consumers are rapidly changing. It has become more important now that founders remain flexible and informed of how their customers’ needs are changing. The focus should be on creating a culture where change is encouraged. Doing this can take an organization from a reactive to a proactive stance in marketing, capacity building, and revenue generation. How did you manage to increase P.E.R.K.’s revenue by 72.3% in one year? Primarily, the reason for the increase in revenue is that we identified our niche. When P.E.R.K. launched in 2013, I envisioned being all things to all clients. I desperately wanted my passion for community development to translate quickly to meet the needs of anyone that was interested. The challenge was that our customers were confused about our expertise, experience, and scope of work. Also, in our second year of operations, we started to refine our offerings to three key services. They include entity formation, business development, and capacity building support. This created a more targeted marketing approach, which allowed us to focus our efforts and ultimately bolster our credibility. Understanding our market also allowed us to conduct more accurate research. This helped to set competitive rates and create strategic partnerships with other key players in our industry. What advice will you give other startups looking to use P.E.R.K. as a model? There are two things I would say to startups looking to use us as a model: Be persistent. As cliché as it sounds, do not give up. Entrepreneurship can be extremely stressful, and founders may find that they initially encounter a lot of rejection. My advice is to do your due diligence by ensuring the idea is viable. Get the support of trusted mentors and advisors, and push through the challenges. Be creative. I once read that the average millionaire has about seven streams of income. There is a lesson to be learned there. If those who are thriving financially are always looking for ways to earn more, I believe that businesses can thrive in much the same way. For example, P.E.R.K. primarily provides consulting services. However, there are several other ways that we generate revenue including trainings and seminars, publications, and referrals through partnerships. As long as it is consistent with the business’ value proposition, there is no limit to how creative founders can get in generating revenue or reaching their audience. As a Sierra Leonean, are you engaged in any initiatives back home? Interestingly, even though I am not directly engaged in any initiatives in Sierra Leone, P.E.R.K. maintains a partnership with several organizations. These organizations help to mobilize young Sierra Leonean professionals in the United States and within the diaspora. In 2013, we helped launch the Sierra Leonean Empowerment Network. The network has since grown to include thousands of young professionals, many of whom are now working in Sierra Leone. Who will you say is the greatest African woman to have ever lived? Fortunately, there have been many great African women who have impacted the continent and the world. Women like Nana Yaa Asantewaa, Winnie Mandela, and Miriam Makeba immediately come to mind. However, I have been personally impacted by Leymah Gbowee’s story. As someone whose life was altered by the Liberian/Sierra Leone civil war, her story narrated in the documentary Pray the Devil Back to Hell reignited my passion for community work. Studying her work as a peacemaker who mobilized thousands of people in Liberia to put an end to the war compelled me to launch P.E.R.K. Consulting as a platform to support other change agents. Surprisingly, women like her are often thought of as just extraordinary. But her story challenged me to believe that any woman with a conviction and commitment can inspire a community to effect change. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Helen Dausen: If used well, fear can be your propeller
There was a time when it wasn’t easy for Tanzanian women to find a skincare product that was 100% natural and meant for the African skin. That was before Tanzanian-made African beauty brand, Nuya’s Essence came along. Nuya’s Essence is a natural bath and body care brand that handcrafts natural products from botanical oils, butter, and herbs. The product is made from the purest botanical and non-toxic ingredients there is. Largely, the ingredients are sourced locally and from South Africa, Ghana, India, and Morocco. Njeri Meja, our SLA contributor spoke to former beauty queen and formulator of Nuya’s Essence, Helen Dausen. She found out more about how Helen’s beauty queen past helped her business and the steps Helen takes to improve her hustle. What motivated you to start Nuya’s Essence? I have always been so careful about how I nourish my skin. I think I got it from my mother. As a young girl, she would apply olive oil and pure coconut oil on my sisters and I. I had also been unemployed and needed to do something about my life. While in college, I wondered if I could get a quality soap to complement my beauty care routine. So I went looking and found some DIY ideas for soap. I started mixing stuff at home and sharing recipes with friends. I would also tell them what to apply or what food to eat and the like. The idea of Nuya’s Essence first gained root in my heart in April 2013. However, we didn’t start marketing it publicly until in June 2014. How did you start? I started small with support from my parents. I began with making handmade skincare products from the backyard at home. I sold to my mom’s salon, farmers market, pop-up shops, and friends. Did being a beauty queen help your business in any way? Yes, it did. As the crowned Miss Universe Tanzania 2010, people often asked about my skin and hair-care routines. That also fueled my decision to build a skincare brand. Who is your target audience? Actually, everyone can use my products. The marketplace is saturated with products made with harmful chemicals patronized by unsuspecting African women. I wanted to create something great enough to be an option to the mainstream skincare products. Nuya’s Essence is for women looking to go all natural and adopt a healthy lifestyle. Tell us more about your range of products Our natural skincare range is formulated to work with all skin types. The ingredients are carefully selected and suited for everyone. We do not add fillers, toxic chemicals or test them on animals. Our products are recyclable, bio-degradable, eco-friendly and safe enough to be used by kids. It can be used on sensitive skin, very sensitive and mature skin. We produce them in small batches with our customers’ satisfaction in mind and they do serve the purpose. Did I tell you that they also smell amazing? Oh yes, they do! Currently, our product range includes natural handmade soaps, body oil, body butter, body scrub, 100% pure coconut oil, and raw shea butter. However, we keep working at developing new products. How have you improved yourself as an entrepreneur? I just completed a Mandela Washington Fellowship program for Young African Leaders. The intense 6-week-long program ended on the 4th of August 2016. I worked hard at it and formed great partnerships and friendships. It was a great experience and boost for my personal and business growth. I look forward to better opportunities. I have also done some training in natural/organic skincare formulation in Johor Bahru, Malaysia. There, I learnt the basics of formulating a perfect product. I still study online, read lots of books on the subject and strive to improve my beauty range or create new ones. Any challenges? How do you mitigate them? My biggest challenge so far is getting customers to believe in our products, especially women. I started using my products long before I sold them. This made me more comfortable and confident to tell other women about them. Personally, I have experienced the healing powers of plants and I have been able to achieve youthful, flawless, glowing and evenly-toned skin. However, getting clients to believe in you is hard. To tackle this, I give free samples for trials and this has worked. They usually return with their friends and this time, they actually buy. Word goes round and we’ve done well so far. How would you advice a woman looking starting something like Nuya’s Essence? Fear will always be a constant factor but if used well, can be your propeller. You may never enjoy absolute support. Money may never be enough. But girl, you can rise above it all. The trick is to start with what you have at the moment and then grow in small paces. Last words? One of my favorite successful businessmen said, “The harder you work, the luckier you get.” I believe there are so many opportunities out there. You just have to be ready to take them. Be willing to take risks and accept failure as a learning curve. The only real failure is not trying at all. After all, what’s the worse that can happen? Always believe in something. Personally, my hope and faith are in God. I am at peace with myself, my work and the people around me and that helps. I set out to glorify Him in everything I do as a person or business woman. Always have something or someone to fall back on for support. You can never go wrong with this. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Connecting the African Diaspora through fashion and entrepreneurship
As an undergraduate at University of Pennsylvania, I was blessed with the opportunity to study abroad twice in Ghana. This was the first time that anyone in my family, since we were brought to the USA as slaves, had the chance to return to our ancestral land. While in Ghana, I was exposed to the vibrant and stunning Ankara fabrics and traditional Kente cloth. I instantly fell in love with the fashion there and it’s potential to grow beyond the shores of West Africa and take root and blossom around the globe. I was also intrigued by the prospective economic impact that fashion could contribute to the households of Ghanaian artisans. Then LaBré was born Over the past year I’ve been vigorously working to realize my goals of creating and launching an African inspired fashion line, LaBré. LaBré exists to increase economic growth in Ghana through job creation. It also aims to provide Ghanaian artisans and their products with access and exposure to the international market. LaBré primarily employs women, a population that is often the most disenfranchised. We just recently led a Kickstarter campaign which culminated into a little under $11,000 to employ more Ghanaian artisans with our company. I am proud of the fact that all of our items are handmade in Ghana by Ghanaian artisans. My inspiration comes from my ancestors At the end of the Civil War, most southern African Americans who didn’t migrate to the North made a living through sharecropping which replaced plantation slavery. This is also known as tenant farming. These systems required farmers to plant and grow crops for the owner of the land in exchange for a portion of the crop. Sometimes, it required farmers to use their labor as rent to reside on the owner’s land. Sharecropping and tenant farming has persisted in my family to my grandmother’s generation. As a result of having to be self-reliant, my grandmother grew up knowing how to plant cotton. Through sewing, she also knew how to turn the raw material into cloth. My passion and dedication to create LaBré has culminated into the inter-generational exchange of technical skills. Not only that, it continues to build upon the legacy of self-empowerment, ingenuity, and tenacity. The power of Diasporic connections Learning to deal with the challenges that come with running a business overseas, has made me appreciate the diligence of Ghanaian entrepreneurs. I’ve had to work with electric cuts, language barrier and a lack of efficient telecommunication. Add to that the fact that I’m not physically present. The networks I’ve made have been helpful. Particularly with entrepreneur Peter Paul Akanko, CEO of Kente Masters. Paul helps coordinate and implement LaBré logistical operations on the ground such as shipping, inventory, and photoshoots. In February 2016, the unemployment rate for Black American ages 16-24 was 14.5%. This is similar to the situation in Ghana. Young people aged 24 and under make up 57% of the Ghanaian population. According to the World Bank’s “The Landscape of Jobs in Ghana” report, 48% of Ghanaians between the ages of 15-24 don’t have jobs. My friendship with Peter is a great example of what collaboration throughout the Diaspora and youth entrepreneurship can produce. Telling history through fashion When you wear LaBré you aren’t just wearing beautiful clothes, you are showcasing your resistance.You’re showing that you are critical of where you invest your money, from who and where you buy, and in what you wear. The common narrative is the extraction of wealth and resources from Africa. Through LaBré I am seeking to invest in the Ghanaian economy by providing supply for the rapidly growing demand for African inspired fashion. As an African American, many of us desire to reconnect with our place of origin in meaningful ways. Through LaBré I am telling history through fashion. Our men and women summer collections are both named after Ghanaian liberation leaders, Queen Mother Yaa Asantewaa and King Badu Bonsu II. These are people who we in America grow up with no knowledge of. LaBré is committed to promoting heritage and traditional fabrics through modern design by producing a compelling fashion-forward aesthetic. I plan to build LaBré into a global Diasporic community connecting people through fashion, art, history, and culture. I am currently creating an online platform with Andre Glover of Indsic. The platform will allow Ghanaian artisans mass market and showcase their designs to a global audience and customer base. This is a grassroots effort that will work with local artisans. From the Kente weaving villages of Andanwomase and Bowire to market women in Kejetia and Tamale. I didn’t realize I would be using my International Relations and African Studies degree to create LaBré. If I could go back and give myself advice before starting my company it would be to “trust God and do it now.”
Fatima Zahra Nassik: Treat your business like a rollercoaster
There’s nothing as inspiring to us as seeing students getting their hustle on. Talk about getting into things early. Fatima Zahra Nassik is a bomb-ass social entrepreneur from Morocco. While pursuing her studies, Fatima co-founded Enactus ENA, a platform for student and business leaders, with her friend. Fatima didn’t stop at Enactus ENA though, she also started Laymouna with Fatima-Azzahra Benfares. Laymouna is an initiative that brings fruits and healthy snacks to busy students and working people. She’s also involved in starting other ventures and still interns at the same time! Read on to find out how Fatima brings her academic savvy into her entrepreneurial life. Tell us about your organization, Enactus ENA. Why enter into social ventures? Through Enactus ENA, the idea was to show that architecture students can also have an entrepreneurial mindset. In our first year, this was basically our goal. We started organizing conferences and events like, ‘Find the leader in you’. At this event, we had interesting leaders and speakers give inspiring speeches. We also had the first edition of the Enactus Regional Summit. It gathered 8 teams from the region to share experience, knowledge and especially communicate on their projects. Through workshops where business tools and team building activities were taught, we had several on-field types of research where we spotted different needs. After many interactions on ideas that responded to those needs, Laymouna, TownOut and C-Home were founded. Tell us about your social ventures. How do you ensure that they achieve success? Laymouna is an enterprise that aims to make fruits and healthy snacks readily available to students and working people. The idea of Laymouna really came from a need that we, as students, faced in university. We decided to do something about it. We do this through innovative vending machines and stands that provide fresh and accessible choices for people who want to eat healthily. On a more ambitious level, we want to improve the food culture in Morocco. Then through TownOut, we organize trips to remote areas in Morocco. We promote them as new tourist destinations and therefore empower them economically. Finally, C-Home is an alternative construction method where we use lightweight cardboard for homeless people. The idea is to build at a lower cost and quickly too. To ensure our ventures achieve success, we give presentations of our project’s progression to an advisory board formed by many professionals and business leaders. We organize this approximately every two to three months. We also ensure our projects participate in as many competitions as possible to maximize feedbacks and improvement. Most importantly, we have Enactus Morocco as a constant counsel. What difficulty have you faced in founding and co-founding? What advice will you give other women looking to start a project together? Concerning founding and co-founding the venture, we discuss and respect each other’s opinion at every single step. Of course, final decisions are made by the CEO if a mutual agreement takes too long. I would advise women planning on starting a project together to view their ventures as rollercoasters. Ups and downs would be a recurrent feature. Aspiring entrepreneurs must see them as necessary challenges to reaching goals. Instead of being discouraged, see them as opportunities to show that things can be different and especially like you imagined. At the end of the day, you are here to create impact and value to the world. How has your organization grown since you started on it? What steps have you taken to get it to where you want it to be? The organization is growing pretty fast. Actually, we come top to mind when it comes to entrepreneurship in our university. We are looking forward to gaining more impact in the next year and to give birth to other projects. Professors and trainers have shown interest in coaching us. We’ve been contacted by many foreign partners interested in not only our events, but also our projects. For this year, we aspire also to have more projects in the field of architecture or urbanism, a domain that we master. Tell me about your experience at the Henry Ford Academy. What steps did you take to ensure that your project won the best pitch prize? My experience in the Henry Ford Academy (in partnership with IIHEM) was rewarding. Several entrepreneurs and business leaders came and we heard their inspiring stories. We had many courses from shaping the idea of a project to how to pitch it. And finally, how to finance a business venture. For three different prizes, a presentation of our project was to be made in just one minute. Since the training was in French and English, my colleague and I decided to pitch Laymouna in both languages in exactly one minute. I think the originality of the pitch is what made us win this prize as we caught the attention of the audience. Furthermore, Laymouna was the startup selected for the HFEA ICP program for a two-week consulting with IIHEM alongside VCU students who came from the US. As a freelancer and businesswoman, how do you manage all these projects? What do you do to unwind and relax? I think the answer to this question is actually passion. I am a super active person. I really believe that my actions can give a positive impact in this world. Freelancing is most of all, a way to help me gain experience in the professional field beside my studies. My passion has helped me find a way to manage these projects. It’s my strength especially in my lowest moments (rollercoaster, remember…). Personally, I believe travelling for a few days or spending time with family is the best way to unwind and relax. It helps me achieve a broader vision of where I’m going and how. Lately, I’ve started working on starting some dancing classes. I want a physical activity that includes fun. Are you still a student? Yes! I’m in my fifth year. Of course, this means I’m basically focused on internships.
Nnenna Kalu Makanjuola: I was tired of waiting for someone else to do it
This is the age of wellness and African women won’t be left behind when it comes to health and well-being. Fed up with the lack of healthy living content geared towards African women, Nnenna Kalu Makanjuola knew she had to do something about it. So she started Radiant Health, Nigeria’s first women’s health magazine. Available on Apple and Google Play, Radiant Health is a complete guide to healthy living for today’s African woman. Currently, it is the only global African-owned health magazine focused on bringing all aspects of health and wellness under one title. The magazine also focuses in-depth on socio-cultural issues that are relevant to the well-being of every African woman or girl. We spoke to Nnenna Kalu Makanjuola to find out how African women move towards living healthy. She was graceful enough to share her favourite smoothie recipe too. Why did you feel like now was the right time for you to start Radiant Health and why you are the right person to do it? Radiant Health, quite frankly, is the magazine and health platform that I was searching for to meet my own healthy living needs as an African woman. I was constantly surprised each time I googled African or Nigerian health magazine. I found there wasn’t much in that space. This is a search I had done periodically from the time I was a student and well into my career. But somehow, it never quite occurred to me to start one…until three years ago. I was out for a long run one early morning and thinking about health care in Nigeria, as I often do. And the idea just very clearly came to me to start a health magazine. I didn’t feel the least bit qualified to publish a magazine. But by the end of that run, I had my mind made up to go for it. I thought, “why not me?” It’s fair to say I was tired of waiting for someone else to do it. Why do you think many professional African women struggle with living a healthy lifestyle? I’m reminded of a quote attributed to Chimamanda Adichie, that says “We have taken over our father’s job while retaining our mother’s responsibilities.” In talking to so many of my peers and Radiant Health readers, lack of time brought on by our increased responsibilities is a big issue. Even when the partner/spouse is supportive (and many of them are), African women still bear a heavy share of home, child rearing or other imposed traditional responsibilities. Many try to create a balance with careers and/or side businesses. Often time, it’s the health that gives, if we’re to keep up with these expectations. Equally challenging is the dearth of credible, African-tailored health content we can rely on. No matter where in the world we live, our African sensibilities, consciously or unconsciously, influence nearly everything we do including our health-seeking behaviors. But when it seems everything out there is telling you your culture is incompatible with healthy living (think food for instance), we need a platform that not only counteracts this message but guides us to live a healthy lifestyle that embraces our African essence. And that’s what Radiant Health brings to the table. What makes Radiant Health different from the other health and wellness platforms that exist on the market? I like to think of Radiant Health as a complete guide to healthy living for today’s African woman. We recognize that health is not just the absence of disease and encompasses the whole self. So in addition to health, wellness, fitness, and nutrition we also focus on the mind, spirituality, style, beauty, culture and life. We began as Nigeria’s first women’s health magazine and we’re now the only global African-owned health magazine focused on bringing all these aspects of health and wellness under one title. Our content is well researched, fact-checked and written by experts in their respective fields. We are also very driven by the social issues that impact African women. Every single Radiant Health magazine issue focuses on an in-depth socio-cultural issue that is relevant to the wellbeing African woman or girl. I’m also committed to dedicating a portion of our revenue to support well-organized local, homegrown organizations that are working on alleviating some of the most egregious social injustices faced by the African woman. Finally, we believe strongly in aligning only with advertising partners whose products are not in direct conflict with health promotion. For a startup, it hasn’t always been easy to turn down tempting offers but this is something I feel very strongly about. For your business to get to the next level, would you prefer funding or a high value mentor? Which one would you choose and why? High value mentor. There’s nothing quite like mentorship from someone who has walked the path you are trying to walk on. I don’t want to give the impression that capital is not critical to growth. It is. But even those with deep pockets still need high value mentorship to succeed. I believe with the right mentorship, the funding will always follow. I’ve been fortunate to have encountered some great mentors along the way. I should also add that a high value mentor could be a business coach or strategist that you pay for. You don’t have to wait for someone to freely take you under their wing to benefit from high value mentorship. What can we expect to see from Radiant Health over the next 6 months? Currently, our quarterly issues are published digitally and sold via in-app subscription purchase on Apple and Google Play app stores (news stands). Plans are now underway to add limited print issues in the coming months. We’ve also begun the first launch of a series of our Radiant Body Reboot fitness and nutrition program that have only been available to a select group until now. By the end of the year, we would have rolled out the complete 90-day Reboot program, which includes a done-for-you 21-day clean eating
Patricia Kihoro: Create the work you want!
Patricia Kihoro needs no introduction. The multi-talented Kenyan singer and actress has only grown since becoming a finalist at Tusker Project Fame 3 (TPF) in 2009. Now, Patricia has produced her own musical stage show, worked with a variety of renowned musicians and performed across Europe. Through all this, what matters most to Patricia is harnessing positivity and creating a great product. “As people in the creative industry, we are always tarmacking. I got to a place in life where I decided I wasn’t going to stay in the house waiting for work so I created the work I wanted ”, Patricia says. Obviously, music is not all there is to you. Tell us about the other things you do. As an entertainer, my interest spans singing, acting, writing, stage performances and photography. In the spirit of creating work for myself, I wrote, directed and produced my own stage show, Life in the Single Lane, a narrative involving interactive storytelling, acting and singing. The name was inspired by my then single status. In this show, I had put in all my savings and was a bit nervous. The play sold out, reaffirming my belief in authenticity. Life in the Single Lane was not fiction, I was not acting, I was being me. I wanted to create a product that was original and authentic. It ended up being something that people were comfortable bringing their friends, parents and even their teenage children to watch. Evidently, the love bug bit again and it’s a wrap for Life in the Single Lane, literally. So, how much of our personal issues should we let into our businesses? When creating a product, say a play or music, my current state of mind matters a lot. I know I am my greatest enemy. But the good thing is, I was able to harness into my heartbreak positively and create a great product. You were in the Because You Said So stage show. How was it? In 2014, along with a group of friends led by Jason Runo, we staged an improv comedy show dubbed ‘Because You Said So’, a hilarious comedy improvisation stage show. Improv comedy is a form of live standup comedy that is unscripted and entails off the cuff responses to scenarios created by a host. The show has gone on to enjoy tremendous success over the past 2 years. Do you worry about everyday things other entrepreneurs worry about? I mean issues like paying bills or paying late. As a creative especially, I worry that my product may not be good enough. Tell us about your radio show. What kind of music do you play? My radio job at HBR 103.5 is something I take pride in. My show Afrocentral showcases urban and contemporary music from across Africa. I also host creatives making waves on the continent. There’s a lot of good music out there, songs that don’t enjoy any or enough airplay. This is the kind of music I play. Africans are so talented. My greatest joy is when I receive feedback from delighted listeners who call in asking more about the music or the artist. This sounds like a fun and easy job. Is it? I sometimes have to turn the internet upside down looking for music on YouTube and even reaching out to artists directly. Before HBR, I worked at 1 FM radio as a News Presenter. I would say persistence and networking have helped a lot. You’re also an actress. Tell us about it. I was cast on MNET’s production Changes (my first TV gig), Sauti and Rush TV pilots and the 1st & 2nd season of Groove Theory (Africa’s first ever musical TV series). These were not roles that were handed to me. I had to rigorously audition for each and every one of them. I have even had to audition for a role in my best friend’s production. You’re multi-talented but do you ever suffer indecisiveness, especially with what project to do and when? Unfortunately, I can never choose music over my acting, radio or vice versa. These are all abilities that make up who I am as a creative person. Of course, I become indecisive at times. Some friends have advised me to concentrate on one thing, say music. But if I did that I feel I would be selling myself short. Are you involved in other ventures outside the creative industry? Besides being involved in the creative industry, I am one of the mentors at Blaze. Blaze is a recently launched platform that empowers youths to be in control of their careers and future while helping them succeed in their specific chosen fields. It is a sub-brand of Safaricom, a leading mobile service provider in Kenya. I also mentor in media, arts, and journalism. How are you inspired? I keep a group of close-knit friends who inspire, build and challenge me to grow in my career. We want your stories! Tell us what amazing things women are doing in your communities here.
Delphine Groot: Your success as an entrepreneur is determined by your willingness to work hard
Delphine Groot had her big breakthrough into the African-inspired fashion scene in the Netherlands in 2015. That was when she had the opportunity to showcase her collection at the Locked & Loose event in Amsterdam in the summer of 2015. Organized by The Natural Hair Club, the event exposed her unique collection to a crowd of entrepreneurs, designers, sponsors, and consumers. Many of whom were impressed and this eventually generated publicity and sales for her brand, Bobo Couture. SLA contributor Uloma Ogba, spoke with Delphine on seeking alternatives to follow her passion and being a cultural ambassador for Africa in the Netherlands. How did you decide on the name “Bobo Couture”? I belong to the Bobo ethnic group, native to Mali and Burkina Faso. The Bobo people have a thousand-year-old tradition of handicrafts and textiles. When choosing a name for my fashion brand, I felt that Bobo was fitting. Bobo captures who I am and what I want to bring to the fashion industry. I bring with me well-designed and crafted clothing, and jewelry inspired by my rich African heritage. What was your motivation for starting your own business? I was born in Mali but grew up in the Netherlands and in several other African countries. So, I have seen a fair bit of the world and absorbed parts of the different cultures I have been exposed to. In university, I studied Human Geography and International Development because I wanted to understand the role of cultural exchange in global development. However, after graduation, I quickly realized that I was not suited for office work. And so, I decided to seek alternatives to follow my passion. I came up with the idea of starting my own business. I wanted to find a way to apply my studies to something that I find both practical and engaging. Through Bobo Couture, I am able to participate in the cultural exchange process. I do this by creating access in the West to the creations of local people in various African communities. For every item I sell and when I get a chance to tell the story behind its creation, I see myself playing a role as a cultural ambassador for Africa. What is the process like for you as a designer and an entrepreneur? First, I must give credit to my mother who is my business partner and provides a lot of creative input. Together, we decide on the right fabrics and designs for each collection. The goal is to showcase different aspects of our African culture that our customer base in the Netherlands can relate to and appreciate. My culture is very vibrant, colourful, exciting, playful at times, and very focused on community. I try to make sure each collection represents that in varying degrees. From reviews I have read and from your own accounts, your brand Bobo Couture is doing really well, exceeding even your expectations. How do you think you are contributing to the development of Africa as you say? All the fabrics and textiles that we work with, for the clothing and jewelry, are sourced locally. We also employ tailors and craftsmen in Mali, Togo, Kenya, and Ghana. By providing them with work on a consistent and growing basis, we contribute to their economic development and professional growth. We want our workers to take pride in the things that they produce. We also want them to know that our goal is to ensure that their work and the meaning behind it, reaches a wider audience. You recently expanded your business to set up a physical location. In addition you manage the online store and travel back and forth between the Netherlands and Kenya to import the clothes. How are you able to find balance in your life? To be honest, these days it seems like all I do is work. But I love seeing the efforts of my hard work come to fruition. In the first year of Bobo Couture, I had to give up my personal life. No going out with friends or going on vacation. Since we opened the store, even though we employ some local girls to help out, I still have to be present most of the time. The only things that keep me sane are using what little time I have to keep up with the gym and talking to my family. These provide me with the physical and moral support I need. Given your experiences, what would be your advice to aspiring entrepreneurs? If I could give one piece of advice it would be that hard work is the most important key to your success. There are going to be many challenging times ahead. But you have to try to view failures as part of the learning process to reaching your goal. Set big goals and dare to achieve them. When I started, a lot of people tried to discourage me. I heard the market was already saturated and it would be hard to stand out. Before I got an assistant, I had to transport all my clothes to and from events by myself. But I always believed in myself and in my ideas and that is what got me here today. Any final thoughts? I think a big part of why my designs sell so well is because they are a true reflection of who I am. I would never sell anything that I wouldn’t proudly wear myself. Whatever brand you choose, if it reflects you, then selling it to the public will never feel like hard work. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.