The Empretec program is in Kenya. Here’s what you need to know
By now, it is no secret that the prestigious program, Empretec is now in Kenya. This came about after an intense week of the United Nations Conference on Trade and Development (UNCTAD) in Nairobi last month. After the formalities, it was announced that the Kenyan National Chamber of Commerce and Industry would be partnering with […]
Christine Kanana Mukira: Passion, the secret ingredient for a yogurt-making startup
Christine Kanana Mukira is a young entrepreneur with an academic background in law, business administration, and office management. Kanana quit her NGO job to start a yogurt-making business in Nairobi, Kenya. Maureen Murori, our SLA contributor paid a visit to an enthusiastic Kanana who shared her dream of having a one-stop shop for fresh, natural, products straight from […]
Negotiating your way to financial success: 4 essential steps to effective negotiation
Women often shy away from negotiations for fear of being perceived as aggressive or of losing the offer. However, we tend to forget that the people we negotiate with are, sometimes, merely doing what they are hired to do – secure a deal at the best price possible! Indeed, at other times, the negotiator may […]
The why and how to being an inspirational leader
Let me start by telling you about Julia. After eight years of operations and more than 25 members of staff, Julia was frustrated and exasperation. She deemed that the business was just not viable and decided it was finally time to shut things down. Dwindling revenues and consistently spiraling costs were largely to blame. But […]
How to start a media company with no money and no clients
If you’re ready to take the leap and start your own media and communications company, there’s no reason not to! Sometimes life requires you to take just jump and make your idea a reality. There must be some method to the madness though especially when you’re on a budget and have no clients upfront. We […]
How to succeed as an event planner
So, you’ve set up your events planning company but have hit a few snags along the way. You thought everything was in order and progressing well and aren’t sure why you’re not as successful as you projected. Don’t panic yet. Shit happens, don’t let that stop you from achieving your dreams though we’ve got your […]
You’re now a Motherland Mogul, have you thought about safety?
A light bulb just came on and you’re already smiling at the money you’d be making from the business idea… You just slammed a pitch and you’re already practicing the speech you’ll be giving other young people on how you made it… You’ve launched your website and have snagged a client or two, business is […]
Debunking the “Marketing is Advertising” myth
Advertising is not marketing. As a marketing professional I encounter clients who usually do not understand that although all advertising is marketing, not all marketing is advertising. Marketing is an all-encompassing practice, made up of various elements such as strategy, customer research, trend investigation, public relations, social media promotion, product design, pricing techniques, promotional campaign […]
The 4 minute guide to SME marketing
The average human’s attention span is… oh look, a notification on my cell phone! According to scientists, the age of smartphones has left humans with such a short attention span even a goldfish can hold a thought for longer. As such it is no longer surprising when people complain that a 1000 or 2000 words […]
Seapei Mafoyane: Fill yourself up with hope, belief and pure audacity
Small business is seen by many in South Africa as the saving grace in the fight against unemployment and with the track record of small business success, measured interventions to bolster this sector receive a lot of attention. One such intervention is Shanduka Black Umbrellas (SBU), a business incubation programme in South Africa that is […]