How to use media platforms to grow your business
[bctt tweet=”Build your public presence and reach new customers with these tips” username=”SheLeadsAfrica”] Public relations can be used to protect, enhance or build reputations through the media. The world of business is characterised by fierce competition. In order to win new customers and retain the existing ones, companies not only have to distinguish themselves from […]
6 ways to improve your stakeholder relationships
[bctt tweet=”In business you need more allies than adversaries, keep your allies happy with these tips” via=”no”] For any business to succeed, stakeholders must be well taken care of. These are your clients, suppliers, partners, investors, employees and the broad community who have an interest in your business. When a stakeholder is not taken care […]
Isis Nyong’o Madison: The journey has to be worth it
[bctt tweet=”African founders have to actively create the environment needed for success – Isis Nyong’o Madison” username=”SheLeadsAfrica”] Isis Nyong’o Madison is a well-known media and technology leader in Africa who has held leadership roles at Asphalt & Ink, InMobi, Google and MTV. Over the past decade, she has made her mark scaling media and digital […]
Degree in view: Five things you must start now
[bctt tweet=”Don’t pause your life in university, you can’t expect to play it back after your degree” username=”SheLeadsAfrica”] Shout out to those of us that are yet to officially stop getting monthly allowances and still basking in the euphoria of the school life freedom. Undergraduate life can be amazing, and besides attending lectures (and partying […]
5 things you must know before starting a business with your husband
[bctt tweet=”What could possibly go wrong when you start a business with your husband? Everything!” username=”SheLeadsAfrica”] Relationships have a lot of milestones, and one you could add to your cherished-memory collection could be of starting a business with your husband. You may be thinking, “We’ve been married for five years now”. You’ve obviously thought of […]
Monalisa Molefe: Buy into a business that you can connect your passion to
[bctt tweet=”@Lisa_Molefe bought a 17 year old business rather than start her own from scratch” username=”SheLeadsAfrica”] In an era where the media has ramped up the encouragement directed towards the young entrepreneurs, one millennial, Monalisa Molefe, found herself in largely uncharted territory when she made the decision to buy a business. In September 2016, Monalisa […]
5 steps to developing business systems that work for start-ups
[bctt tweet=”@jeanette_nk summarises the lessons she learned building business systems for her start-up” username=”SheLeadsAfrica”] So, you finally have a concept and business plan finalised. You’re ready to begin operating but don’t know where to start? This is usually where consulting firms sweep in and offer help for a fee. Although outsourcing usually benefits most small […]
Leslie Ossete: Improving lives through better transportation
If your mission is improving the lives of millions, you’ll find some similarity with Leslie Ossete. She is one of four co-founders of Magic Bus Ticketing, an offline SMS based ticketing system. Magic Bus Ticketing aims to improved lives by simplifying how they interact with transportation. It’s a student start-up that lets bus commuters know […]
How to beat the rewards system
As someone who has been working in this crowdfunding space for quite some time, I have had the opportunity to have incredible conversations with people who run crowdfunding platforms and people who run campaigns on crowdfunding platforms. As you can imagine, the information you gain from both sides of the coin, while different, is necessary […]
5 ways to keep your clients coming back to you
I love writing, writing my plans, thoughts and even notes to God. Interestingly, most times it leads to me asking Him questions and of course getting answers…some of which I’d like to share with you today. This is a world of similarities. Multiple businesses offering pretty much the same product or service. Several businesses all […]