Evita Joseph Asare: Being a mechanical engineer gave me the confidence to start a makeup business
[bctt tweet=”The story of Evita Joseph Beauty Store begins with the story of Evita a mechanical engineer” via=”no”] Having received two awards as a pacesetter in online retailing of makeup products, the Evita Joseph Beauty Store continues to gain recognition in the Ghanaian beauty industry. The story of the brand begins with the story of Evita Joseph Asare, an erstwhile mechanical engineer whose one visit to Paris changed the course of her life. Starting from an engineering class of only 4 women in a class size of 126, Evita has channeled her passion for designing and building machinery to designing and producing makeup products to enhance the modern woman. SLA contributor, Emma Kwenu Smith, caught up with the CEO of EJ Makeup, Evita Joseph Asare, to share her business journey and some of the significant milestones all SLAyers can learn from. Mixing Mechanical Engineering and Makeup – how did the journey begin? As an active member of Women in Engineering (WINE), I got the opportunity to attend a 6 weeks course in France. There, I got indoctrinated into the world of beauty and makeup. My first experience with makeup was in a MAC Store where I was told I needed a concealer. Upon arrival to Ghana, I jokingly told all my colleagues in the office they needed concealers too. That trip gave me access to products and since, I have always been complimented on how I wear my makeup. Gradually, it dawned on me that this was a good opportunity to challenge myself to create a sustainable business in the beauty industry. I got some books from Bobbi Brown and Kevin Aucoin and I enrolled in a beauty school during my maternity leave. Right after, EJ Makeup was born. Additionally, what would you say is the innovative idea behind Evita Joseph Makeup? Our vision is to provide world-class beauty and makeup product that flatters the women of color, boosting their confidence to stand up and stand out. I started a blog to share my looks, products review and others. Through my blog, I was able to establish trust among my readers. Many people asked for product recommendation and these products were difficult to find locally, so I started my online beauty store – EJ Beauty Store. We focus on products that flatter skin tones and yet, are basic to work with. Most of the products are made for professionals, so we make sure that our products are easily available, are of good quality and also are competitively priced. [bctt tweet=”In 2014 and in 2016, we won the Best Beauty Retail Store in Ghana- Evita Joseph Asare” username=”SheLeadsAfrica”] How has your engineering background played a part in managing the Evita Joseph business? Engineering has dared me to be stronger– it gave me the confidence to try new things outside my scope. Looking at our past, engineering was not the forte of women. Gradually, we are bridging that disparity, but for a woman like me who found herself then in a male dominated industry, I was inspired and challenged to do more. And that has not changed. Through engineering, I have learnt to take up the daunting duties and I’m able to contextualize the tools of my profession. From conceptual product development stages to the production stage, I now understand the process of building and re-engineering concepts to meet customer needs. What skills do you draw from your background as useful in managing the EJ business? Critical thinking and analysis are the bedrock of every engineer. Since starting EJ Makeup, it has proved to be a very relevant skill. Also, contrary to popular opinion, engineers are also tasked with marketing their design ideas to stakeholders. With this background, my marketing, communication and networking skills have been honed since I have to convince others that EJ Store is the go-to place for all your makeup needs. How has the makeup space transformed over the years and what is the future of makeup and the beauty industry in Ghana and also globally? Globally, makeup is booming and Ghana is no exception. Every day, I wake up to a new social media page for a makeup artist in Ghana. The industry is growing and getting more competitive. MUAs of today are highly educated individuals -some having BSc and Masters degrees. The industry is no more for the less educated as it used to be. The future of makeup in Ghana is both promising and threatening. It provides a market for beauty brands like Evita Joseph who retail original local brands globally and strategically research, design and manufacture suitable products. Conversely, the challenge that we face is in controlling the influx of fake beauty products on the market aimed at taking advantage of vulnerable and unsuspecting users. The beauty industry is thriving, and many are being enticed to jump in and make money off this trend. What pointers will you give anyone who also wants to enter the industry? Well, start by having a mission and vision– it gives you a direction. Also, too many of us jump into a business without doing due diligence, so do your market research and do it well. This can be as simple as knowing your targeted clients or as complicated as understanding the very ingredients that are not suitable for specific skin types- the last thing you would want on your hands is using ingredients that are damaging to people’s faces. Remember to always leave room for feedback, this is how you will grow. [bctt tweet=”Finally, do not worry about starting small- good things take time- Evita Joseph Asare” username=”SheLeadsAfrica”] If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Master the art of the side hustle in school
[bctt tweet=”If you are an active person in school you probably have 2-3 things going on at the same time” via=”no”] In university, it becomes important to effectively balance the primary purpose of being on campus (school) with every (and I mean every) other activity you have going on. From my first year in school, I was always involved in multiple activities. I worked at the school’s radio as an OAP, I worked as an event host within and outside the school and the state. I worked with several magazines, writing for them, raising funds, planning events etc. I had obligations in church…phew! In my final year, there was the main school project, several committees, freelance writing jobs, a sewing and a buying and selling business, a costume creative group, and of course church. For a student, this is equivalent to having side jobs and a main job. In this case, the main job is school and that is your starting point. How do you juggle all of this? 1. Your primary focus will determine the spare time you have Like it or not, love the school (course) or not, you are bound by your academic schedule. That is your 9-5. (Or 6.30-5 in some cases ). When you have your school schedule (timetable ) down to a pat, then you can begin to fix other pieces in place. 2. Work smart,not hard. Cliché but true. And no, I am not advocating for class skipping. It will go a long way to help balance your multitasking if you quickly figure out which classes are necessary, important, compulsory and useful. I have seen students wait around for the next class, staying on in spite of there being no classes. They just hang around. Except when you are networking or gathering information, you don’t have that luxury. 3. Every second of the day counts. Tick tock. You work with time. 30 minutes is ample time to fix one or two things within a given period. You might end up wasting time if you have no idea how to effectively use the free moments you have. 4. Know those who can help you ease your burden. In this case, the “who” will be your class representative. A cordial relationship with your class representative puts you in a position of information. A typical day for me starts the night before. I call my class representative to ask for shifting class schedules, classes most likely not to hold, vital information and anything that will save me from making an unnecessary trip inside school. A good school squad (if your squad is not in your class), is needed to cover up lapses in the case you get stuck conducting other business. They are your support team. 5. Follow a daily plan My planning culture from school has helped me till this moment. I make a weekly plan, a very big one. It is colour coded to accommodate classes, meetings, jobs, church obligations, business and whatever I might have going on, including fun time (totally needed). Then I break them into smaller blocks by the days. I then proceed to pen into my mini planner (small enough to fit into an average clutch purse) the activities that are high on the priority list outside school, because that is a constant. The list in my mini planner are the things I must complete. These are the jobs, clothes to sew, meetings, assignments, etc. You consult this planner like an Oracle on an hourly basis. Ticking off one completed task after the other can be fulfilling. Finally getting yourself into a good head space each morning will go a long way to prepare you for your almost topsy-turvy day. Personally, for me to start a productive day, I need the following; prayer, exercise, a glass of water and a good breakfast. NB: Priscilla’s all important bag contents for a work day 1. A tote bag (to carry everything!) 2. Bottled water 3. A fruit/chocolate bar 4. Bubblegum 5.Sunglasses 6. Slippers (for when I wear heels or loafers) 7. My planner 8. Any work related items 9. Earphones 10. Hand lotion 11. Lip gloss 12. Wipes and mini tissues 13. Pens 14. A cabman. He won’t fit into a bag but is necessary for mobility.
Joyce Muthoni: Starting entrepreneurship at a young age has given me time to make mistakes
[bctt tweet=”The name Viral Gorrrila came from a need to have our audience be curious about what we do ” via=”no”] She calls herself a spirited individual and she has accomplished a lot in a short span of time. Joyce Muthoni is the founder of Viral Gorrrila and has worked in her first business for 6 years. She started her first business Proteque Consulting while still on campus, just before she graduated. After six years of running it, Joyce started a balloon business, retailing helium balloons. In under two years, her balloon business is now getting into retail stores and expanding into other regions in Kenya, after successfully setting up the Nairobi and Mombasa offices. The balloon business led to the founding of Viral Gorrrila, a digital marketing agency. It was because of digital marketing activities that her balloon business grew its client base. Joyce quickly saw an opportunity to venture into an untapped industry and help companies gain more market share through digital activities. Tell us why you choose the name Viral Gorrrila for your business. Viral Gorrrila is a digital marketing company that deals with a number of things including website design, Google analytics, Google ads, social media marketing and advertising, and content development. I believe that content is king and conversion is queen. the coining of the name Viral Gorrrila came from a need to have our audience be intrigued, attracted and curious about what we do. The essence of our work is to ensure that as many people as possible get to learn about our clients’ brands and services. The ‘viral’ bit is coined from this while ‘gorrrila’ came from the word guerilla in guerilla marketing. The goal of the company is to develop creative, captivating and memorable content for our clients and this is what guerilla marketing is about. Our creative content seeks to fulfill this and create advocates out of the audience. The Viral Gorrrila term in its self-symbolizes disruption, doing things differently, changing the way digital marketing has been done in our country and helping our clients and other brands see the value of change. The “rrr” in Gorrrila reflects this. Why do you say you’re a new kind of digital marketing agency? What makes you different? There are a lot of agencies in the country, some with a wealth of experience and others starting out and learning the ropes as they go along. We have a strong team that is conversant with Google advertising and social media advertising. We also have a deep focus on creative content development and we have ventured into animated productions in 2D and 3D for our clients and are pursuing a digital channel that will air only animated content made in Kenya. This will, later on, open up to airing content from the rest of Africa. What exciting projects are you working on lately that you can share with us? My work and keen interest in the animation field has led me to work with a local gaming and animation company that is making great strides in the market. I was approached by the Director of ISHAKA LLC, Mr. Sagwa Chabeda, to assist in the project concept and fundraising. We are currently working on a gaming, animation and manga franchise that is set to take the African, European and American markets by storm. It is a bold statement to make but it is a viable endeavor. We have attracted interest from some international production and distribution companies who are looking for new content to market to the world. The ball is in our court and we want to tell our African stories and help the world understand who we are, our cultures, traditions, and heritage. We want to give our viewers an authentic display of the different countries in Africa, one story at a time. [bctt tweet=”My keen interest in animation has led me to work with ISHAKA a local gaming & animation company” via=”no”] You started your business while in school, what was your experience being a student entrepreneur? I started my business in my final year of campus. I had some work experience previously in my father’s company and it was here that I made the decision not to pursue employment after my education. Understanding my personality and passion, I knew what my dreams were and I didn’t want to wait to pursue them. The great thing about starting my business while I was still on campus was that I got business referrals from my fellow classmates who were older and already running their own businesses. I also received advice from them on business planning and execution. On the other hand, I was inexperienced in many things and my lack of experience cost me a lot of money and brought a lot of tears. I had no HR, finance or management skills. My background was in marketing. I had to quickly learn the ropes and continue to keep an open mind, learning attitude, build tough skin and pursue continuous development. Starting entrepreneurship at a young age has given me time to make mistakes, understand my strengths and grow into the business woman I am today. I am now very clear on what I can and cannot do and this has helped me to avoid taking up projects that I know I will not be able to adequately serve. Starting early has also been beneficial in giving me time to grow my network and I can confidently say I am a very resourceful person. I have come to appreciate the pains and pleasures of entrepreneurship and I have a big heart for those who want to venture into business. I appreciated the assistance I got when I was on campus as I started out and I would not hesitate to help anyone seeking advice as an entrepreneur. You have to tell us about your balloon business, how did the idea to run this come up? How exactly did you use digital marketing to grow it?
Twitter Chat with Shade Ladipo: How consistent career development helped me become a better leader (Aug. 9)
In case you missed this Twitter chat, see the oh- so-good moments below! Have you ever thought of starting a management company and growing it into a profitable business? Or becoming that Motherland Mogul in management with a six digit salary? If you think it, act on it! As young African women, you need to equip yourselves, plan for your future, and prepare to scale up that ladder of success, even when you’re starting from the bottom. Join us on Wednesday, Aug. 9th for a Twitter chat with travel/media entrepreneur & the country director for WEConnect International – Shade Ladipo, as she enlightens young African women interested in management, on how consistent career development has helped her grow and become a better leader. Shade who founded a destination management company from nothing at age 25, believes that education and career development is the most important driving force for every aspiring Motherland Mogul. Follow She Leads Africa on twitter and use the hashtag #SLAChats to ask your questions and participate in the discussion. Topics that we’ll cover: Why women in management need education and career development Gender bias, feminism and gender roles in today’s society 5 reasons why consistent career development is critical to leadership Twitter chat details Date: Wednesday 9th August Time: 12 pm NYC // 5 pm Lagos // 6 pm Joburg Location: Follow She Leads Africa on twitter and use the hashtag #SLAChats Here are some moments from the chat: About Shade Shade Ladipo is the Executive Director of WEConnect International , a travel and media entrepreneur and a social activist. At the age of 25, Shade founded Avienti Limited – a Destination Management company with three offices in Nigeria. She has also worked with the United Nations Volunteers Nigeria and several advertising agencies where she specialized in event management, account management, and client services and strategy. Shade has been recognized by several platforms for her work as a change agent and businesswoman. She has been nominated for the Future Awards Africa Awards, chosen as 101 Young Achievers at the African Business Forum in Accra Ghana in 2008, and selected as a Goldman Sachs fellow. Shade regularly appears on radio programs and at live events to talk about everything she is passionate about, including leading a successful business in Nigeria.
How to land a legal job: The dream cover letter for the future attorney
[bctt tweet=”Don’t expect anything if you don’t work for it” username=”SheLeadsAfrica”] It seems obvious but a lot of the time we wish for things and then wait around for them to happen to us. This as opposed to grabbing opportunities and making things happen for ourselves. Particularly when it comes to seeking employment in the legal profession, competition is unavoidable. You need to differentiate yourself and be proactive in getting yourself that job of your dreams. Your first shot to get through those doors is just two pieces of paper, your CV, and your cover letter. What is it for? There is a common misconception that the cover letter is redundant and the magic is in the CV. However, if we analyse the objectives of these two documents, it becomes clear that the CV is a list of information. Important information, yes, but not necessarily relaying your personality and charisma. The cover letter should be just that, your emotive selling point and the document that can push you over the edge when the employer is stuck with a pool full of like-minded CVs. It, therefore, has the power to be a critical document in your pursuit of employment. You can take your list of achievements and translate them into relevant skills that your prospective employer is looking for. [bctt tweet=”The CV has important information but not it doesn’t relay your personality & charisma” username=”SheLeadsAfrica”] The law degree will see everyone in much of the same position in terms of subjects. So the extracurricular activities and interest areas will be what makes you stand out – it is important to highlight this and make it clear in your cover letter. What should I include? The contents of the cover letter are dependent on what you are applying for. So before you jump into writing, take a few steps back and spend some time engaging with the requirements of the position you are applying for. Is it a position at a big corporate law firm? Then your cover letter should focus on your ability to work long hours and maintain attention to detail; your ability to translate constructive criticism to a change in your work product and motivated attitude (to name a few). If it is a position at a human rights non-government organization, then the cover letter will be completely different to the aforementioned. Mention motivated attitude again but now link it to previous experience highlighting your passion for the cause; determination to work regardless of the barriers and interest in following court decisions in this area and the trends you have seen. Don’t make your cover letter another list of skills in a different order. Take that vacation work experience and make it work for you! Highlight how you learnt the value of networking and even though it was a long work day, you are excited at the prospect of challenging yourself and learning more. [bctt tweet=”Don’t make your cover letter another list of skills in a different order ” username=”SheLeadsAfrica”] Should someone else read through it? It can be nerve-wracking once you have poured your heart into this document to then expose yourself to a third party prior to sending it on to your prospective employer. However, there is a lot of value in getting insight as to whether you have sufficiently sold yourself for the position you are applying for. It is important for a third party to read your cover letter together with your CV to assess whether there are any achievements or skills that you have missed out on including or whether something else could be more relevant to include. Am I going to use this again? I think it is helpful to start off with a generic cover letter that covers some of the transferable skills that will be relevant regardless of the position. Then working off this, tweak the original to suit the specific position. Of course this means that your base cover letter needs to be cracker, and by cracker I mean a strong reflection of some of your core skills that differentiate you from the masses. Then for each new position you are applying for, go through the same process of analyzing the position and your suitability to it and amend your base cover letter accordingly. Selling yourself is never a bad thing [bctt tweet=”You are amazing, you just need your prospective employer to see that” username=”SheLeadsAfrica”] You are amazing, you just need your prospective employer to see that. The benefit in taking the time to reflect on the position and your ability to fulfil the position can result in you realizing that perhaps you are not suited to being a corporate law associate because you don’t like working long hours and you have not really had an interest in corporate law given your previous experience. Through spending more time and effort on the cover letter process, hopefully you manage to match yourself to position that will fulfil you and to which you are happily suited – it shouldn’t be a strain to sell yourself for a position.
8 money tips from African finance experts
[bctt tweet=”We share inspirational finance tips from 8 African finance experts to get you going” username=”SheLeadsAfrica”] Where has all the money disappeared to? This is the age where financial literacy for women is needed more than ever! Whether you are just starting out in your journey to be financially savvy or already an expert, these tips from African finance experts can be a quick reminder and will also inspire you to continue on the journey to financial freedom. Take control “…don’t relinquish the financial health of your life or home to your partner; always give your input and direction. Single ladies don’t postpone your wealth creation activities until after you are married (which is not guaranteed) or have kids (which is also not guaranteed). Start creating a legacy NOW. Set up your own family trust, establish and define your own investment philosophies. Every individual is ultimately responsible for his or her financial health and outcome. You can’t blame anyone else later in life if you are in financial distress”. – Samke Mhlongo-Ngwenya, Founder Justsamke.com The time to start is now! “Lots of people in their 20s don’t save or invest because they are waiting to get a better job or start a business to earn more money but the truth is most millennials spend 30-50 percent of their paycheck on entertainment while they claim they are too poor or too young to save and invest but the reality is by the time you get to your 30s you realize you wasted a golden opportunity… time! It’s better to start putting a little aside when you have minimal responsibilities and take advantage of the power of compounding interest. You have to find a balance between having fun and having funds. Sometimes It’s okay to miss out to stack up”. –Arese Ugwu, Author “Smart Money Woman” Take responsibility “You worked so hard for your money; you owe it to yourself to ensure you protect it”. –Nimi Akinkugbe, Author “A-Z of Personal Finance” Say no to overspending “In order to build wealth and actually accomplish your money goals, you have to keep your spending under control. Start by tracking your spending in a detailed way – one way to do this is by keeping spending journals where you write down every transaction you make every day for 30 days (reviewing your spending each evening). This exercise will not only show you trends of where your money is going but it will keep you conscious of how and when you are spending”. –Bola Onada Sukonbi, Certified Financial Education Instructor [bctt tweet=”Being financially conscious is not easy, it is hard work, but it can be done – Mapolu Makhou” username=”SheLeadsAfrica”] Be a budget freak “A useful tool is to budget. Create a budget and live on a budget”. – Omilola Oshikoya, Life and Finance coach Know The Difference “…there is a huge difference between savings accounts and investment accounts. Knowing this will help you plan better for the future, help you choose the correct financial products and set you on your way to financial freedom”. –Nicolette Mashile, Founder Financial Literacy with Nicolette Mashile Don’t do it alone, seek professional help “…use an experienced fund manager, portfolio advisor, investment advisor or whatever you call it to manage your entire equities. They have access to tons of historical data. And with their skills coupled with advanced analytical tools, they are able to advise on rates and purchase of equities to maximise the full potential of your returns. Also note that, the experienced middleman will advise you on risks and diversification plans.” –Abeena Brigidi, Investment Analyst Finally, I leave you with the words of Mapolu Makhou, Founder Woman and Finance, “being financially conscious is not easy, it is hard work, but it can be done. Nothing good ever comes easy! Stay committed”.
Zizipho Dyubeni: I understood the struggle of having inconsistent income
[bctt tweet=”Zizipho Dyubeni is behind an agency built on the premise of heightening the voice of creative Africa” via=”no”] Zizipho Dyubeni is a communications specialist and entrepreneur from Cape Town, South Africa. She uses her creativity to promote and uplift fellow entrepreneurs in the township areas where she grew up. Through her company Blue Apple Concepts, Zizipho curates and organises bespoke events aimed at entertaining and empowering the youth, especially those interested in entrepreneurship. One such event is the popular GlamHour, which serves as a platform for fledgling entrepreneurs in the beauty industry to showcase their work, network and gain new clients. The events also offer pampering massage sessions, facials, nail therapy and fresh delicacies for women who want to unwind in style- a rare and novel treat to the township areas of Khayelitsha. Then there’s the Lingerie Fair, aimed at encouraging young women from disadvantaged areas to openly talk about sex and practice healthy lifestyles. Apart from the pioneering strides, she’s made in the entertainment industry, Zizipho is also a speaker, entrepreneur, event coordinator, concept developer, a freelance communications specialist, content producer and a much-loved radio personality for 2OceansVibe, an online streaming radio station. Being such an inspiration, we just had to share her amazing story with you, our SLAy community, and find out what makes this ambitious creative tick. Tell us about yourself. Who is Zizipho Dyubeni? I am a young 27-year-old mom to 8-year-old Storm. I grew up in Milnerton where I went to high school. With a passionate love for all things creative, I furthered my studies at the University of the Western Cape where I later dropped out due to financial constraints. Fast forward nearly 8 years later I have created a creative agency built on the premise of heightening the voice of creative Africa, work in media. I enjoy a life wonderous and eventful! I am also an events coordinator with a specific interest in women related lifestyle eventing. What inspired you to start BlueAppleEye Concepts and where do you get the inspiration for all these innovative event concepts that you’ve come up with? I was and still am a freelancer, I understood the struggle and pain of having inconsistent income. The main idea behind the Creative Corner is to regulate work activity for creative freelancers and in doing so creating a solid creative e-commerce. What challenges have you had to overcome on your journey in the entertainment and communications industries? I would be lying if I said I have overcome a lot of the challenges, the creative industry is one that requires resilience. Right now our biggest struggle is merging business rationale with the creative concept. Tell us about your other creative and business pursuits… I am an influencer, MC, vocalist and radio DJ outside of running a small business. [bctt tweet=”Zizipho Dyubeni: The creative industry is one that requires resilience ” username=”SheLeadsAfrica”] How do you manage to remain focused and disciplined to keep up with such a packed schedule? My work does not feel like work. I am passionately living out my dream every day, on hard days I cry and pray. My family, friends and business partner keep me grounded. What are your plans for the future? For my business to grow into the biggest service agent in Africa housing plus 200 000 or more freelancers with sufficient work monthly. That is the biggest dream. [bctt tweet=”My work does not feel like work. I am passionately living out my dream every day” username=”SheLeadsAfrica”] What do you do for fun and relaxation? I party, read, listen to jazz and spend time with my loved ones. What are the 4 skills you had to learn/use when entering the entertainment and communications industries? Listening Collaborating Paying attention to detail Concept development If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Elsie Mutsaka: You must do what sets your heart on fire
[bctt tweet=”I realised that my brand and I are one and so my blog should be the same @ElsieMuts” username=”SheLeadsAfrica”] Elsie Mutsaka is an up and coming PR dynamo, social media marketer and blogger from Zimbabwe based in Port Elizabeth, South Africa. Her accessible fashion aesthetic is inspiring women from all walks of life to be confident in their style. After discovering her personal style, Elsie started getting questions about her outfits and where she gets pieces. That encouraged her to start blogging and share her style with a wider range of people. SLA contributor Anelisa Nokoyo had a chat with Elzie to find out what inspired her quirky fashion blog, and what she has in store for the future. When did you start blogging? Initially, I started blogging last year, April 2016 under the name differentlyconfident. Then this year I changed my domain name to my full name. I realised that my brand and I are one and so my blog should be the same. What would you like to achieve with your blog? I have always wanted to share my style with people and through this blog, I manage to do just that. Most importantly I wanted to bring about the idea that style is not about the price tag or label, and that you can look perfectly chic while still living within your means. Growing up I had times when I was not as confident about how I looked, but as I grew older I became comfortable in my skin, looks, and style. That’s the exact same message that I would like the people that read my site to get each time they read my posts. It’s basically a site for any type of woman to visit and get outfit inspiration, love the skin they’re in and know that they can create their own unique style. Also, while people shy away from thrifting, I find that it’s one of my favourite things to do with my sister each holiday, as you get stuff that nobody else has. So I always mention where I get my clothes for each blog post and I’m not embarrassed that I shopped a SALE or that I thrifted. Ultimately, I intend on building a brand that inspires and speaks to women who fully know and understand themselves or who at least aspire to. What do you enjoy most about blogging, and what are some of the challenges? I really enjoy putting outfits together and reading comments from people who read the posts. Most of the time I really appreciate it when people give their honest opinion and usually, my family and friends do the most. I think one of the challenges is when the writer’s block strikes. Sometimes you really have good photography but you are just not satisfied with your writing, but when I eventually get it together it’s amazing because I get to think out loud. What are some of the wardrobe essentials that you think each woman should have? Well, personally I believe everyone should have a really good quality blazer, a good pair of denim jeans, black pair of heels, very good quality handbag and at least one vintage or pop of colour item. I could go on and on, but those are my faves, just that I own more than one of each. Whenever I am asked to, I style people or help them create their dream wardrobe so the essentials differ sometimes depending on your style. Besides fashion, what else do you write about? Besides fashion sometimes I write about things that matter to me like issues that women face, but I do this as a contributor for other platforms. Other times on my blog I share about my beauty routines which are quite simple. What are some of the lessons you’ve learnt since delving into the world of blogging? I have learnt that you must do what sets your heart on fire, sometimes trends in the blogging sphere are awesome but they are not always your thing. It’s okay to do what you feel comfortable in. Also, there are so many bloggers out there and everyone has a niche and something unique they bring to the table, so it’s good to celebrate others. I enjoy commenting on other people’s blogs. It does not take anything away from me when their work and skill grows, and if you appreciate other people’s work oftentimes the favour is returned. [bctt tweet=”If you appreciate other people’s work oftentimes the favour is returned” username=”SheLeadsAfrica”] What else do you do besides blogging and how do you blend the two occupations together? So, besides this blog, I do public relations, which means I spend my days working as a social media marketer for an online store and managing other platforms for clients. Because the social media thing is my 9-5, I usually blog in the evenings and do shoots on Saturday mornings. It’s all about organising your very little time well. The two also blend well because it’s all use of the digital media, so sometimes I reply to comments on the job. bcct You need to use what you have and what’s around you Give us your top three tips that you’d give to anyone who wants to start blogging… Once you figure that you want to blog GO FOR IT! I mean just do it. Secondly, just trust the process and even if like 3 people read your blog that’s okay, it takes time to grow an audience. When I first started blogging a close friend of mine offered to take pictures of me, she had no camera experience whatsoever but as my blogging got better, her photography did as well and because she believed in me so much I gained confidence. What I am trying to say is you need to use what you have and what’s around you. I did not have a professional photographer but I had a friend and that helped me grow, and here
#BossLadies: Are women in tech finally starting to bridge the gender gap?
[bctt tweet=”Slowly but surely, ladies are taking the tech space by storm in Africa” username=”SheLeadsAfrica”] This former man’s world is about to be shaken. Slowly but surely, ladies are taking the tech space by storm in Africa and continuing to build that proverbial bridge over what is still one of the widest gender gaps on the planet. Some of the most promising software startups coming out of Africa today boast female founders that have faced the tech boys’ club head on, and they’re not backing down. The women of the Meltwater Entrepreneurial School of Technology (MEST) are speaking out about their experience as software startup founders and voicing the need for more women in STEM fields. MEST is a training program, seed fund, and incubator for aspiring tech entrepreneurs in Africa and is headquartered in Ghana. From just 10% women in its first class in 2008, MEST now boasts 30%, and it wants to see even more. The ratio of women to men in tech isn’t where it should be Head of Recruitment at MEST, Amma Baffoe, notes that though on the rise in Africa, the ratio of women to men in the tech sector is not nearly where it should be. The team is now on the hunt for even more driven, ambitious ladies to show the world how it’s done. “We collectively need to ensure that as tech continues to thrive, we also take the necessary steps required to bring our women along with us by actively seeking to identify, recruit and mentor more African women into tech. This has enormous potential to empower families and create new opportunities for generations to come.” Communications Director, co-founder of startup Skrife and former MEST student Kelechi Udoagwu feels the bridge is already getting stronger: “These are exciting times for women in tech – in Africa and all over the world. We are increasingly becoming visible and accepted in the tech industry, and this gives us to room to innovate and be creative in creating solutions for problems that are peculiar to females alone.” Of course, visibility isn’t nearly enough – but it’s a pretty promising first step. A number of successful female-led startups Female-led startups coming out of MEST have been blowing up over the past few years. Tress, the African woman’s go-to app on hair trends, styles, products, and stylists, was recently selected for the prestigious Y Combinator accelerator program in Silicon Valley, an honor founders Priscilla Hazel, Esther Olatunde and Cassandra Sarfo don’t take for granted. “It’s been a great experience…I learned that what I’m going through in my startup is the same thing someone in another country is going through – bootstrapping, looking for money, trying to get users, or coming up with value for your users. It’s the same issues that many startups around the world face…And now I have a network of people to ask for support,” says CEO Priscilla Hazel. [bctt tweet=”Of course, visibility isn’t nearly enough – but it’s a pretty promising first step ” username=”SheLeadsAfrica”] “I love the fact that by working on something that we are passionate about and is at the same time very personal to us as cofounders, we are creating value for black women all over the world.” Current MEST student Stella Ngugi notes how influential it’s been to work with changemakers and tech stars like Priscilla: “Sometimes you don’t know what you’re missing until you get it. I didn’t know the true value of women tech makers until I came to MEST. There’s no denying the snowball that is women tech makers; we are driving change throughout Africa, moving fast and paving a way with no boundaries.” Encouraging others Outside of their startups, the MEST ladies are going even further to encourage more to follow in their footsteps. Former Entrepreneurs in Training (EITs) Linda Ansong, Angela Koranteng and Lady-Omega Hammond have been leading the way in STEM subjects since university. After swapping stories about the incredible gender division they saw in school, they decided to get serious. It was exposure to strong, successful women in STEM that encouraged these ladies to pursue their passions from the start, and they wanted to ensure the next generation of African women could find the same exposure. They hunkered down in a MEST classroom to decide how best to approach the issue, and very quickly, STEMBees was born. This non-profit is now filled with smart, successful, buzz-worthy women who offer computer literacy training and career exploration for future female changemakers in Ghana. Lady-Omega, who is also the CEO of Ampersand Technologies Ltd, believes that change is already happening. “I believe awareness around the potential of a woman being maximized outside the home is growing more each day. It’s encouraging to see men around us becoming more supportive and women being role models and actively engaging with other women, young or old. This changes mindsets and gives us women the opportunity to grow to our fullest potential.” [bctt tweet=”Lady-Omega: ‘It’s encouraging to see men around us becoming more supportive’ ” username=”SheLeadsAfrica”] Breaking barriers with force These female tech entrepreneurs are breaking barriers with force. But so are many of our male colleagues. According to Cassandra and Priscilla, it’s important that we don’t attribute too much of our success to gender alone. “Everyone can go into the technology field, whether female or male,” Cassandra says. “It’s just about your drive, your passion. If you have a passion for something, you can achieve it. It doesn’t matter your sex – everyone can do it. I’m doing it, so believe it.” After all, the keyword here really is equality. Thanks to these #MotherlandMoguls in Ghana, general interest in technology from young girls has drastically increased since the program was founded in 2008. Girls from the community are seeing the number of African female founders from MEST being recognized globally, and as a result are seeking some of that tech startup glory for themselves. Here are some #humblebrags from the women of MEST: Anne Amuzu,
How to start/run a fashion label with no money and no clients
[bctt tweet=”No money or client at the outset poses a challenge but doesn’t render the situation hopeless” via=”no”] No money? No Clients? …No Problem! In business as in love, it is not always the individual with the ‘deepest pockets’ and the best connections that wins. In most cases, it’s the individual who applies their imagination and creativity that wins the deal or the girl. Starting a creative business of any kind with no money can seem like a daunting task, regardless of what industry you might be trying to break into. Despite the challenges you will have to face on this journey, a lack of money or a lack or clients need not be an impediment to your pursuit of this lofty goal. With these five essentials in mind, you should be well on your way to securing your first client with absolutely no money in the bank! Label DNA Before you call all your friends and family to tell them you are finally starting your very own fashion label, you need to understand your label’s DNA. What kind of clothes will you make? What type of clients will you cater to? What is your style? What sets you apart from other fashion labels…what is your DNA? Many aspiring entrepreneurs do not figure this out at the very beginning and then find themselves swept from corner to corner by the various fashion trends constantly emerging. Your label DNA lets the world know what you are about. Are you an eco-friendly fashion band? Do you specialize in street wear? Are your clothes only meant for A-list Africans or are they meant to make the hard working career woman feel powerful as she chases her dreams? Your label DNA tells you and all your potential clients what your brand actually stands for, thereby setting the tone for the type of clients you are likely to attract. [bctt tweet=”Your label DNA tells you and all your potential clients what your brand actually stands for” via=”no”] Chutzpah The fashion industry is cut-throat, with more and more brands coming into the industry, not just in your country, not just in Africa…in the world! With all this competition, an entrepreneur must have what the Jews call ‘chutzpah’, which roughly translates to audacity, nerve, supreme confidence. You must be able to stand by your choices- especially your creative choices- even when only one person gets it. The biggest fashion trends were not started by shy and timid people or the companies they run. The world’s trends are started by those that a willing to tap into the very core of their beings and dig out bold ideas, radical ideas, ideas that the rest of the world has to catch up to. Think Levi’s denim jeans, Chanel’s ‘little black dress’ and others that gave those then tiny brands, the chance to truly contribute to the world. With no money and no clients, a brand with a little chutzpah can go a long way in carving out its very own piece of the delicious fashion pie that is up for grabs. [bctt tweet=”You must be able to stand by your creative choices even when only one person gets it” username=”SheLeadsAfrica”] Guerilla marketing The concept was first promoted in 1984 and has never had more significance than in the 21st century with all our smart phones and social media platforms. Never has there been a time where the small, barely recognized fashion label can give huge and well-established brands a run for their money. Guerilla marketing is suited to small brands that do not have the financial resources to create expensive advertisements for their products. Guerilla marketing is all about creatively gaining the attention of your target audience with bold and most times unconventional marketing strategies that cost close to nothing. This will mean going against the grain and catching your target market by surprise through your clever marketing. It might cause you to step on a few toes, maybe a few people will instantly dislike it. One thing for sure though is, you will become the talk of the town which will eventually ring the cash register. Like Oscar Wilde once wrote, “There is only one thing in world worse than being talked about, and that is not being talked about.” The recipe for a perfect guerilla marketing strategy; little or no money, a fresh target market and a tonne of creativity and imagination. Social media The age of social media platforms is upon us and it would be remiss to ignore what a great impact setting up a social media page for your fashion label can have on your growing business. However, a note of caution must be given at this point; when setting up and running a social media page for your fashion label, it is very important that you have a clearly defined strategy. Your social media strategy includes all the things you will ‘post’,’ like’ or ‘reblog’ as well as those that you will not include on your professional pages. Your fashion label’s social media pages are an extension of your brand DNA, in fact, they help communicate your brand DNA more effectively, they re-enforce the lifestyle and mindset that your fashion label promotes through the clothes and accessories you create. With a lot of creativity and no money, you can set up a page for your fashion label that will see you rise from zero followers to thousands, or even millions of followers by staying true to your brand DNA and being creative with the content that you put up on the page. No money down and yet you can be assured of scoring a few great clients if this responsibility is handled with care and precision. Skills The lack of financial resources or clients at the outset poses a challenge but doesn’t render the situation hopeless by any means. The lack of the required skill set, however, can mean that even if an individual found themselves with a huge reserve of financial