Zizipho Dyubeni is behind an agency built on the premise of heightening the voice of creative Africa Click To Tweet

Zizipho Dyubeni is a communications specialist and entrepreneur from Cape Town, South Africa. She uses her creativity to promote and uplift fellow entrepreneurs in the township areas where she grew up. Through her company Blue Apple Concepts, Zizipho curates and organises bespoke events aimed at entertaining and empowering the youth, especially those interested in entrepreneurship.

One such event is the popular GlamHour, which serves as a platform for fledgling entrepreneurs in the beauty industry to showcase their work, network and gain new clients. The events also offer pampering massage sessions, facials, nail therapy and fresh delicacies for women who want to unwind in style- a rare and novel treat to the township areas of Khayelitsha. Then there’s the Lingerie Fair, aimed at encouraging young women from disadvantaged areas to openly talk about sex and practice healthy lifestyles.

Apart from the pioneering strides, she’s made in the entertainment industry, Zizipho is also a speaker, entrepreneur, event coordinator, concept developer, a freelance communications specialist, content producer and a much-loved radio personality for 2OceansVibe, an online streaming radio station.

Being such an inspiration, we just had to share her amazing story with you, our SLAy community, and find out what makes this ambitious creative tick.


Tell us about yourself. Who is Zizipho Dyubeni?

I am a young 27-year-old mom to 8-year-old Storm. I grew up in Milnerton where I went to high school. With a passionate love for all things creative, I furthered my studies at the University of the Western Cape where I later dropped out due to financial constraints.

Fast forward nearly 8 years later I have created a creative agency built on the premise of heightening the voice of creative Africa, work in media. I enjoy a life wonderous and eventful! I am also an events coordinator with a specific interest in women related lifestyle eventing.

What inspired you to start BlueAppleEye Concepts and where do you get the inspiration for all these innovative event concepts that you’ve come up with?

I was and still am a freelancer, I understood the struggle and pain of having inconsistent income.

The main idea behind the Creative Corner is to regulate work activity for creative freelancers and in doing so creating a solid creative e-commerce.

What challenges have you had to overcome on your journey in the entertainment and communications industries?

I would be lying if I said I have overcome a lot of the challenges, the creative industry is one that requires resilience. Right now our biggest struggle is merging business rationale with the creative concept.

Tell us about your other creative and business pursuits…

I am an influencer, MC, vocalist and radio DJ outside of running a small business.

Zizipho Dyubeni: The creative industry is one that requires resilience Click To Tweet

How do you manage to remain focused and disciplined to keep up with such a packed schedule?

My work does not feel like work. I am passionately living out my dream every day, on hard days I cry and pray. My family, friends and business partner keep me grounded.

What are your plans for the future?

For my business to grow into the biggest service agent in Africa housing plus 200 000 or more freelancers with sufficient work monthly.

That is the biggest dream.

My work does not feel like work. I am passionately living out my dream every day Click To Tweet

What do you do for fun and relaxation?

I party, read, listen to jazz and spend time with my loved ones.

What are the 4 skills you had to learn/use when entering the entertainment and communications industries?

  1. Listening
  2. Collaborating
  3. Paying attention to detail
  4. Concept development

If you’d like to share your story with She Leads Africa, let us know more about you and your story here

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