Email course: 3 secrets to #SLAYing2017
Happy New Year! If you’re like us, you’re sick and tired of hearing “New Year, New Me!” and seeing zero changes. So how do you move from simply speaking what you want into the universe to actually moving things? We hereby introduce SLA’s exclusive email course: 3 Secrets to #SLAYing2017. How does it work? It’s simple Sign up to join our list and receive lessons directly to your email (scroll to the bottom for the form). Each lesson will come with practical advice and assignments. Yes, homework! We’re absolutely serious about making sure you really achieve those goals you’re aiming for. Do your homework, follow our candid advice and SLAY 2017 like the Motherland Mogul we know you are. When we say secret, we mean secret. So even if you’re part of our community, you still need to sign up to receive this email course. Help us spread the word: Help us spread the word about this event and you could win a Motherland Mogul or Boss T-Shirt! To qualify for this, you must be based in Lagos. Sorry, shipping’s expensive! Not in Lagos? Still spread the word & win SLA brownie points! [bctt tweet=”@SheLeadsAfrica is hosting an email course on making and achieving goals #SLAYing2017 Sign up here ” via=”no”] Not sure this course is for you? Here’s what to expect: Why New Year’s Resolutions fail. The differences between resolutions and goals and why goals are better. How to set SMART goals that you’ll work on achieving throughout the year. How to find an accountability partner. Why it’s okay to procrastinate (within reason). Worksheets to help you complete each assignment. This course won’t be available anywhere else outside your inbox. So sign up below to start #SLAYing2017 and join our community. [ninja_form id=76]
Career insights from Mo Abudu
[bctt tweet=”To be an entrepreneur, know that bright ideas are great & more wisdom from Mo Abudu” username=”SheLeadsAfrica”] I believe Africa is blessed with many talented women from different industries and each has managed to carve a niche in their respected fields. Mo Abudu is one of those women who has broken the “glass ceiling” concept and risen above the perception that just because you are a woman you can’t advance higher. Mosunmola “Mo” Abudu is a 50 year old successful Entrepreneur, Media Personality, Talk Show Host, TV producer, Human Resource Consultant and founder of EbonyLife TV. She is described by Forbes as one of “Africa’s most successful women” and by CNN as the “African Oprah.” She was born in the UK and holds a Master’s degree in Human Resource Management from the University of Westminster, London. Her career started in 1987 when she worked as a Recruitment Officer. Since then she has worked with companies like Starform Group and Exxon Mobil (formerly known as Esso Exploration and Production Nigeria). In 2000, she started a privately owned HR development company called Vic Lawrence & Associates Limited (VLA). Mo Abudu is the executive producer and host of TV show Moments with Mo. She is the creator and executive producer of The Debates —a reality TV show with the aim of giving Africa a voice and is also the founder of The Inspire Africa Foundation. Mo has managed to create an image for herself in the media industry; she is known as the leader in the television industry. With all these appellations and accolades, African ladies sure have a lot to learn from her. Every lady envisions success. You grow up striving to be successful not just in your career but in your family and relationships. But success isn’t something that comes from sitting down all day doing nothing. It doesn’t come from lazing around and daydreaming either. [bctt tweet=”Execution is everything, amazing career insight from Mo Abudu” username=”SheLeadsAfrica”] Rather it’s the combined effort of hard work and determination that sets the motion for success. Shonda Rhimes said, “Dreams are lovely. But they are just dreams. Fleeting, ephemeral, pretty. But dreams do not come true because you dream them. It is hard work that makes things happen. It’s hard work that creates change.” 1. Execution “Anyone who wishes to be an entrepreneur must know that bright ideas are great, however, that is not even half of the work; execution is everything.” – Mo Abudu Mo does not joke with any one of her projects; whenever an idea comes to mind, she puts her all in order to bring it to fruition. Her advice to upcoming entrepreneurs is to be ready to do twice the work for half the usual reward. 2. Having the right information It goes without saying that “knowledge is power.” How much info do you have on your chosen career path? Do you have adequate info or are you still going around in circles? It’s necessary that you garner as much information as possible before venturing into any career. 3. Age is just a number Mo Abudu said “I’ve been a brand ambassador for Nigeria since I was age 11. Growing up in the U.K, I’ve had to defend Nigeria and when I was 40, I finally woke up and decided to do something, and that’s how the talk show came about.” We’re all familiar with the saying “age is just a number” but often times this applies to marriages. George Eliot said it is never too late to be what you might have been. With Mo Abudu age is definitely nothing but a number. At 52, she’s still letting the world know that she’s got a lot to offer Africa and that age doesn’t stand as a barrier. 4. Drive and Passion If there’s one thing that makes Mo stand out, it is her passion for giving Africa a voice. For aspiring entrepreneurs, it’s good to be passionate about your career because that will motivate you even when you don’t feel like working. In an interview with Variety Mo said, “I don’t really see my work as work…I just love what I do.” So ladies, there you have it, some of Mo’s career insights into being successful. It’s good to dream but it’s much better if you work your way into achieving them.
Tafadzwa Bete Sasa: I wanted to get more things done and be a GoalGetter
[bctt tweet=”Tafadzwa Bete Sasa wanted to be one of those people who kick butt with their goals” username=”SheLeadsAfrica”] Tafadzwa Bete Sasa is an admirable achiever who has navigated the professional world mostly as a learning and development professional. She has several accolades under her name and has also been name a Global Shaper by the Lusaka Hub —an initiative of the World Economic Forum. Tafadzwa also recently started her own line of planners called GoalGetter Planners which are customized organizers to help individuals set and track goals. SLA contributor Kudakwashe Mulenga sat down with Tafadzwa to get insight into her start-up. She discovered how Tafadzwa Bete Sasa has navigated her career to get where she is. Where did you get the inspiration to start the GoalGetter planners? The GoalGetter planner was born out of frustrations with my year, in year out recycling of New Years resolutions and being at the same place come year end. This frustration grew as I began meeting other young people who were my age. We all had the same 24 hour days but were just not getting more things done and being GoalGetters. You know the people who just hit the ground running and are already ticking off milestones and kicking butt whilst the rest of us are reeling in January blues. I got tired of being in the latter group and decided I wanted in on the Goal Getter life. As part of that process I started asking questions, observing, studying and listening to the Goal Getters to understand what helped them get things done. I noticed a common thread of behaviours and patterns. This was further confirmed by the insights some GoalGetters shared in a series of interviews I ran for my blog called The Process. It is these mindsets and habits that became what I call The GoalGetters seven winning ways to getting things done. I combined those with my favourite goal setting and goal tracking tools to create the GoalGetter Planner. What difficulties did you face producing your own planner, how did you find a client base? I first thought of designing a planner several years ago but sat on it for the longest time because I just was not sure how to go about it. I was confused about the design, content, production, branding, marketing, distribution, financing. In addition, I was convinced it would just not work out until I had a certain level of expertise, money and influence. However, I mentioned the idea to some friends and my coach who have always encouraged and nagged me to get it done already. I decided I would produce the first samples of the planner for two friends, have them use it for a year give me feedback before rolling it out to everyone else. I had my friends Moreblessing, Glen and Epi review the raw versions of the planner then paid for a professional designer and editor. By the time I submitted the final content to the printers I was a bit more confident to sell to more people. Now, when I decided to sell the planner, I dared to set a Big Hairy Ambitious Goal of selling 20 planners within the first year. On the 14th of November, I shared the planner on my Facebook page. You can only imagine my shock when within the first two weeks more than 75 people had placed orders. As the early adopter friends started sharing pictures of their purchased planners, their friends also wanted in. This way the GoalGetter planner customer base continues to grow. I get a bit overwhelmed keeping up with orders as I am running the project as a lean start-up. I produce the planners to order, receive feedback from one batch and try to improve within the next. It has been an awesome start but we are definitely still learning. I am grateful for my friends and their friends who are willing to navigate the learning curve with me. [bctt tweet=”African society has many expectations and limitations on the young woman – Tafadzwa Bete Sasa ” username=”SheLeadsAfrica”] What advice would you give to young professional women across Africa? The African society has many expectations and limitations on the young woman that contradict the reality of the global village the world has become. This places young professional African women in a great predicament; trying to balance these expectation with their own growing ambitions. We are becoming more and more exposed to what other Motherland Moguls are up to. As such, the professional African young woman has to decide what races to run and which medals they are chasing. We can’t have it all and to be honest I do not think we want it all. Sometimes, ‘all’ involves things we don’t really aspire towards but that have been prescribed by society. The disappointment of not getting what we may have wanted is compounded by the fear of society’s disapproval of us for not having it all. African young professional women must decide what they want for themselves. They must then pursue that whilst gracefully accepting whatever life may bring them; without the extra burden of fearing to disappoint. You have taken on many responsibilities career wise in recent years including becoming a Global Shaper and serving as JCI president. How did you realize your ability for greatness and what was your journey like? When I started off I would never have imagined I would be here today. But as a principle when I commit to something, I fully plug in to ensure I learn as much as I can. I always step up to a challenge or opportunity. As such in the several organizations I have been over the years, I have refined various skills which are all coming together to create different opportunities. If I were to give examples, I would start at BancABC Zimbabwe where I had my first job as an HR intern. I arrived raw as they come and left with a good understanding of
Asanda Gcoyi: Talent on its own will never be enough
[bctt tweet=”Many people are talented in something but don’t invest time in becoming the best – Asanda Gcoyi” username=”SheLeadsAfrica”] It’s time again for you to meet one of the people that make the SLA website run smoothly. We’re talking about our contributor family who SLAY with their writing. Asanda Gcoyi is a talent hunter, she’s the CEO of CB Talent, an empowerment hub dedicated to all things talent development. Through her passion, Asanda works with entrepreneurs and highly successful people in order to help them take their success to a higher level. We’re all lucky that she shares some of this wisdom in the articles she writes for SLA. A certified master coach, Asanda Gcoyi is the boss of turning talent into something more powerful. What defines talent to you? I think it is ones’ ability to showcase what you can contribute in any given context. Talent has to be pegged to passion for it to be meaningful. Further, talent requires hard work to be of any use. Many people out there are talented in something. Quite a few take joy in just being talented in whatever they may be talented in; yet they do not invest the time required to become the best at what they are talented in. As such, talent on its own will never be enough. Think of any successful footballer and imagine their work schedules. You will find hours and hours of hard work behind that success; not only god-given talent. [bctt tweet=”You will find hours of hard work behind success; not only god-given talent @Coachasanda” username=”SheLeadsAfrica”] What goes into starting a talent development firm? It is one of those businesses that stem purely out of passion. You must understand people, and what motivates them and be able to ascertain how this all fits into the overall business imperatives. Luckily, you don’t need much in terms of start-up capital, so bootstrapping does the trick for the first six months or so. Tell us about being the Chairperson of the Ethics Portfolio Committee (EPC) at Coaches and Mentors South Africa (COMENSA). How did you find yourself in this role? When I returned from Beijing, China in December 2014, I was actively looking for ways to reintegrate myself into the South African business landscape having been away for over four years. As a qualified coach with a keen interest in understanding the professional from a South African point of view, I thought the best thing to do would be to find opportunities to get involved. Luckily for me around mid 2015, the committee had an opening, I applied and I was invited to join. Less than a year into it (around 6 months), I was asked to take over as chairperson. It was an excellent opportunity for me to develop professionally in the important area of ethics and conduct of the profession. I really enjoy working as part of the ethics portfolio and I am often challenged out of my comfort zone, which is very important for me. If it is not a challenge, I lose interest. You studied in China’s Peking University; can you share more about your experiences as an African woman in China? Peking University and Tshingua University are the top two universities in China so you can imagine the competition! I had no doubt in my ability to get admitted because they too take into account your GMAT scores for business school studies. As the only and first African woman at a Chinese top institution, it was both an honour and a testing time for me. There was still a ‘curiosity’ on Africa and Africans so in a way I was representing more than just my race and gender but the entire continent! I have never been one to be meek so my time at Peking was characterised by involvement both in academia and the social space. I was voted into the class committee a month into the studies and I was responsible for the events portfolio. That tells you a lot about my ability to be me irrespective of where I plant myself. [bctt tweet=”Asanda Gcoyi’s experiences in China gave her the background to be a multicultural specialist” username=”SheLeadsAfrica”] What four skills would you say is needed for someone to be a multicultural specialist? To be a multicultural specialist, I would say one needs; Advanced self-awareness; Exposure to diverse environments is key; Actual experience working in cross cultural environments and Areputation (track record) of successful multicultural engagements. How is your understanding of the East and West behind your “developing the leader in you, to impact business” idea? The East and the West are so different in many respects and understanding these differences is key in this day and age. Taking these two and infusing local perspectives (read African) is what I believe can set one apart in business, and professionally. For the longest time, we were concerned about the ways of the West and didn’t pay much attention to the east until China became the powerhouse it is today. I think that to really be a global citizen/leader, you can’t not understand these two within your local context. Are there any particular things you look out for in finding people to support? I look for a can-do positive attitude. What will be your New Year resolutions? I have three New Year resolutions Take CB Talent to the next phase —accelerate growth! To be kinder to self. Grow spiritually! We want to know your stories! Tell us what amazing things women are doing in your communities here.
When to ask for a raise and how to actually get it
[bctt tweet=”Everyone with your same title is ballin’ and 5 other ways to know it’s time for a raise” username=”SheLeadsAfrica”] We’ve all been there. Working a job where your hours are 9-5 but you end up putting in 9-10 to show your commitment. After several months of putting in extra hours, covering for your absent coworker, or simply realizing your value, you’ve decided your wallet deserves some growth. If you’re on the fence about asking for a salary increase, do a little self evaluation to determine if now is the right time to ask. 1. You’re in good standing with your boss A couple of weeks ago my friend told me a horror story about someone who asked for a raise. This guy showed up to work late, took excessive time off, and wasn’t even with the company a year! That is a prime example of when not to ask for a raise. However, if you and your boss are close, why not capitalize on your positive relationship? If you’ve noticed some extra pep in your boss’s step or she’s treating everyone to lunch, this might be a good time to jump on the opportunity and talk money. 2. You’ve done your research Perhaps you’ve stumbled upon an article while reading through Forbes or LinkedIn —because you stay knowledgeable on workplace trends like any smart professional. If you came across this Forbes article about the fastest growing jobs in America, then you’ve most likely already started calculating the zeroes into your paycheck. Also, Glassdoor also has a new function that allows you to determine whether you’re being paid sufficiently. So if you feel you’re being under-paid, this will do the work for you and determine how much professionals in your field are making. 3. You just took on a new project that’s above your pay grade If you’ve been going above and beyond by taking on extra work, exceeding your goals, staying late, or covering for your “sick” coworker, it’s a good time to speak to your boss. Not only will this highlight your value to the organization, but you’ll also let them know you’re no fool and you want your money. 4. The company is expanding This means that not only will positions be opening up for promotions, but your company clearly has the budget to pay you more. If your company is opening a new branch or creating a new department, this is your chance to showcase your skill set. 6. Everyone with your same title is ballin’ I’m not saying to compare yourself to others, but, if your accountant salary leads you to order malt liquor while your fellow accountants are sippin’ on Dom Perignon; it might be negotiation time. Now that you’ve decided you need that paper, here’s how to successfully ask your boss for a raise: Ask around Nothing compares to information from the source. Talk to people who have successfully been promoted within their companies. This is also a good time to reach out to a professional mentor. If you don’t have a mentor yet, don’t worry, there’s an app for that! The Grip app gives smartphone users an easy way to network. It’s like Tinder for networking. Make a list It’s important to keep track of what you’ve accomplished. After all, they need proof that you deserve to be making more! When my mom (who is a CFO for a non-profit in Los Angeles) asked for a raise at a previous job, she decided to ask after taking on an advanced project. She wrote down her accomplishments from the project and used that to back up her proposal for a raise. Your accomplishments should be specific and measurable. For example, at my current position I publish our office’s first eNewsletter. If I was proposing a raise, I would say, “I have contributed to the design and production of our office’s first online newsletter. In the first six months the newsletter was distributed to over 3,000 contacts monthly and maintained an open and click-through rate of 20% and 250% higher than our industry average.” [bctt tweet=”Before you ask your boss for a raise, make a list and write everything down!” username=”SheLeadsAfrica”] Write it down Going in to sit down with your boss can be anxiety inducing. Therefore, plan out what you’re going to say and give yourself action items so you don’t sound rehearsed and stay on track. Try saying something like; “I’ve been with this company for X amount of time and have accomplished A, B, and C. Seeing that I have reached these benchmarks I would like to discuss a salary that reflects my accomplishments with this organization.” Now go forth and get that money!
Ehime Akindele: Be fearless in the pursuit of whatever sets your soul on fire
[bctt tweet=”We should all aim to live a life dedicated to service to one another – Ehime Akindele ” username=”SheLeadsAfrica”] Ehime Akindele founded Your Way Foods, —which is made up of Sweet Kiwi Yogurt Cafe, Beet Root food bar and a soon to come Mongolian self serve bar— under the age of 30. A huge believer in healthy foods, Ehime actually started her career with Amnesty International. From then, she moved to Citigroup in Dallas, Texas where she worked in their legal banking group. All that time, Ehime Akindele wanted to start her own business back in Nigeria. She has received training certifications in restaurant management and dessert manufacturing and eventually started with Sweet Kiwi. Ehime will be celebrating the 5th year anniversary of Sweet Kiwi. While meandering the challenges of running a start-up in Nigeria, Ehime Akindele has found time to work in not-for-profit as she wants to foster the spirit of volunteerism in Nigeria. Can you tell us about opening Sweet Kiwi? Were there any particular challenges to opening a frozen yogurt store in Lagos that you did not expect? There were several challenges as we were the first frozen yogurt company in Nigeria. There were no existing format for operations so we had to learn a lot along the way. Still, we keep working at it. Power was a major issue as the soft serve machines are heavy duty and are quite delicate. A lot of times, the lack of power puts us in very stressful situations. I remember the day of our Lekki store launch, we had all 5 machine fuses blow. This was literally 10 minutes before the opening speech began. [bctt tweet=”Power was a major issue in running a frozen yogurt store in Nigeria – Ehime Akindele ” username=”SheLeadsAfrica”] I just prayed inside; we were about to open a yogurt store and the yogurt dispensing machines just stopped working! I had to think quickly so we had a team working behind the scenes while we lengthened the speeches and prayers. I remember Mrs. Fela- Durotoye telling me to be calm, and trying to delay the first product sample. She suggested I give a full breakdown of every item in the store. I don’t remember breathing the whole time, but we overcame it and we are now 3 years in. When did you decide to diversify your projects with the Beet Root healthy food bar? Why did you decide to? From the start, my plan was to have a group of companies dedicated to healthy food. I started off my actual entrepreneur career training on how to build and manage a Mongolian grill. Beet Root was always part of the plan, we just decided to put our Sweet Kiwi first. [bctt tweet=”Ehime Akindele founder of @sweetkiwie is promoting healthy food in Nigeria with her companies” username=”SheLeadsAfrica”] Any advice to women looking to expand their businesses? What three skills do they need to master before going this route? I believe the foundation of the business has to be solid before you consider expansion. So what you’ll need to do is perfect your operations and pay attention to economical forecasts. The three skill I would say young women need to master before expanding their businesses are; Patience, Resilience and Tenacity. Do you still work a 9-5 while managing your entrepreneurial projects? I have never worked while running my business, I quit before I began. Why do you believe Nigeria should foster the spirit of volunteerism? We should all aim to live a life dedicated to service to one another. I believe volunteering builds better and stronger communities. It is an opportunity to make a difference in another persons life and truly you never know what you might learn, sometimes it is as little as learning to appreciate your own situation. What’s your favourite fro-yo flavour? Why? This is a hard question as I have so many favourites. For right now and the key word is now, my favourite is the Strawberry Greek Yogurt. Any motivational last words for our readers? Be fearless in the pursuit of whatever sets your soul on fire. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Case study: How your business can stand out from the competition
[bctt tweet=”Competition is a “necessary evil” of doing business, here’s how to make yours stand out” username=”SheLeadsAfrica”] If you’re in business, competition is something you can’t do without. In other words, competition is a “necessary evil” of doing business. It does not, however, mean that competition in your business area is a bad thing. On the contrary, when there are several competitors in your niche, it shows that you’re on the right track and that there’s money to be made there. What you must do, as a business owner, innovator and Motherland Mogul, is figure out how you can stand out from your competition. You need to ask yourself: “If I must have competitors, how do I make sure I’m able to stand out? How can I be visible to my potential customers and clients? How can I meet my revenue expectations?” In this article, I’m going to share with you a quick way to combat that. I’ll be sharing two case studies of how companies were able to stand out from the competition by thinking out of the box. [bctt tweet=”Ask yourself the following questions if you want to stand out from the competition” username=”SheLeadsAfrica”] Guideline: How to stand out from the competition First things first, look at the top 10 companies/competition in your industry. Make sure you take note of the following: What are they offering? How do they offer it? What are their price points? How is their customer service? What is their packaging like? Then, ask yourself: What are their strengths? What are they doing that you should emulate? Do they have any weak spots? Is there something they are doing that you can do better? Finally, determine how you can leverage all this information to be different. Ask yourself: How can you do things differently without undermining the value of the products and services you sell? #MotherlandMogul tip: Sometimes, all it takes is improving the experience your customers and clients get doing business with you. Got it? Alright, now to the Case studies. Case Study #1: Rebecca Minkoff Stores I stumbled across an article about Rebecca Minkoff in Inc. Magazine. If you prefer the tl:dr version, here’s the story in a nutshell. Rebecca Minkoff launched her brand of ready-to-wear accessories, handbags, and footwear in 2005. From the start, she knew it won’t survive as a regular store. So, she set out to create the perfect shopper experience. When shoppers enter flagship stores, they are greeted by a digital touchscreen wall that displays the latest runway selections, offers style suggestions from Rebecca Minkoff herself and can even take drink orders. Then, each item contains an RFID tag that detects when a shopper enters a dressing room. When the tag is scanned, an image pops up on a mirror with suggestions for complementary accessories. Talk about innovative. Rebecca Minkoff really did create a unique shopping experience. [bctt tweet=”How to be innovative and come up with new ways to stand out from the competition” username=”SheLeadsAfrica”] Case Study #2: The Trunk Club The Trunk Club is a subscription service for male fashion. Here’s how it works. When you subscribe, a consultant gives you a call and talks with you to find out your “style”. Then, each month, you get a trunk box (miniature size, of course) containing selections for the month. Each item is packed attractively and have price tags on. As the consumer, you have the choice to take what you want and return the rest. Whatever you don’t return, they bill to you. If you can’t imagine how this would work, check out this guy here as he receives his first trunk box. Bottom line is this. The Trunk Club is another innovative way of standing out from the numerous online shopping sites out there. That’s it. Go through the guideline above again and begin to come up with new ways to stand out from the competition. One last thing. The two examples I gave happen to be in the fashion industry, but there are many companies out there in various industries being innovative and coming up with new ways to stand out from the competition. Now, it’s your turn to think outside the box. Go on, I know you can do it! #MotherlandMogul tip: What cool innovative ways have you seen companies use to stand out from the competition? How can you replicate them?
4 reasons you should be proud of what you do
I have had some weird conversations and some downright crazy ones but the ones that strike me the most are business conversations. Be it my business or other’s. I have heard people say, “They are selling a packaged lie”, about an amazing idea. I just smile and concur but deep inside I just say to myself, “You can’t fool me” The drive behind that talk is usually just pure surprise that you managed to pull that one off. Now here are some reasons you shouldn’t let haters or literally anyone talk smack about your gig and why you should be damn proud of what you do. 1. It is YOUR idea. Whether it’s an original idea or a modification of an already existing one. It is YOUR idea. You probably sat down for hours or days building on that initial eureka or tinkering out a solution to a problem. This is your brainchild! I have had sleepless nights restructuring an idea and I spend days, zoning out, calculating, researching, trying to find the problem to which I have the solution. Motherland Moguls with start up businesses know this phase. It’s the Eureka phase. Even when you drew the idea from something already existing; you spent so much time turning it this way and that way, doubting the whole thing, coming back to it and doing it all over again. Frankly even before you invest a dime into it, you have invested your brain power. That costs a lot. This alone is more than enough reason for you to take a step back and appreciate what you have built with your hands and your mind. 2. So they call it packaging… Honey, so you know it’s called BRANDING! When people accuse you of overpricing your goods or ‘feeling’ yourself just smile and say; “This is a brand and we are unlimited”… Or say something polite but true. Every business man or woman knows that what sells is your packaging. So if competitors criticise your packaging, don’t worry. As long as your customers love it, you are on the right track. Don’t be afraid to do things your way. Your product/service just has to be worth it and your brand has to be attractive. Let your packaging sell something awesome that people will fall in love with . 3. You took the step Give yourself a pat on the back love. A lot of people would have been successful today if they weren’t too scared to take the first step. You did. That fear of potential losses, bad reaction from target market, lack of support or funds or whatever issues you had, you still took the risk and you conquered. That alone is good enough reason for you to be proud of yourself. Ain’t nobody gonna tell you otherwise. And when you look back (hopefully, your business is doing good. Amen), you will probably laugh at all the hysterical and hilarious moves you pulled at the beginning! You did good. 4. You are still there And not going anywhere. Yea? So what we broke even this month or didn’t even get to? We are going forward. Take a huge gulp of coffee and pedal on. Honey you are already on the bike, a lot of people haven’t even climbed on and some have stepped off. Yet you are there, pedalling, eating up miles and going forward. Each day brings a new challenge and for the record you’re not just surviving. No ways, girl you are thriving! Going strong. Look up at your name in gold letters. Be proud of you. 5. Attitude? What is that? I only speak BOSSlese (the Boss Lady Language). I laugh when people want to smear strong, hard working Motherland Moguls out there by saying they have “attitude”. Frankly, they are scared you are getting too big, and they can’t get to the level you are going to. they want you earth bound like them so they throw shade! Let it go baby! Dust it off. Check yourself, then go on. Your slayage watt should pop every time you check it. A lot of people will try to put you down when they see you climbing up, doing things and breaking grounds. Turn that shade to BOSSlese, why? Because you are the boss and nothing is changing that! This is my go to mindset. I am proud of what I do. I have my hands in so many pies. I strive each day to get my brand right. So even when it is not going as planned, hold your head up, be proud of what you have achieved so far. Bask in the euphoria of your success. “I am a Motherland Mogul , and I am damn proud”.
Sonia Mugabo: Emerging markets, like Rwanda, are centers of innovation
[bctt tweet=”@soniamugabo is setting the standard for Rwandan fashion in global and local markets” username=”SheLeadsAfrica”] Sonia Mugabo is the founder of Sonia Mugabo (“SM”), a Rwandan-based fashion brand offering an eclectic mix of African trends and contemporary style. SM offers both bespoke as well as ready to wear designs. A pioneer of Rwanda’s fashion industry, Sonia is setting the standard for Rwandan fashion in global and local markets. Since its start three years ago, SM has cultivated a loyal following of customers who value the brand’s innovative and high-quality designs. Rwanda’s fashion industry is nascent. What impact has that had on Sonia Mugabo and other fashion businesses in Rwanda? Most people in Rwanda wear second-hand clothes imported from Western countries, which basically means Rwanda’s local talent is largely ignored. Luckily, with the aim to encourage consumption of local products, the Rwandan government is putting a stop to the importation of second clothes. As such, local designers are seizing the opportunity to build brands with a strong Rwandan heritage as well as creating jobs and inspiring young talent to pursue fashion careers. I believe emerging markets, like Rwanda, are centres of innovation since they’re compelled to innovate to solve unique challenges. You interned at Teen Vogue in New York. What are some of the things you learned there that helped you navigate the Rwandan fashion scene and those you’ve had to discard? Teen Vogue New York was a fast moving and fashionable environment. The behind-the-scenes of the fashion world intrigued me. I learned about clothing brands while observing talented fashion editors define the next season’s trends. I got a sense of how the business of fashion functions and the hard work involved to remain at the top in a highly competitive industry. In Rwanda, I’ve had to follow my gut, work hard and just do everything possible to make my brand stand out. Also, since we’re in an age where we can market freely on social media, I’ve leveraged that platform to create brand awareness and reach a diverse audience. You said your best work is created in New York, a city that’s been branded a fashion haven by fashion aficionados. Why did you choose to move to Rwanda to open Sonia Mugabo? When I realized I wanted to pursue a fashion designer career, I discovered starting in New York was almost impossible without having gone to fashion school. However, in Rwanda, there’s a lot of incentives by the Rwanda Business Development (RDB) for companies and individuals wishing to do business in the country. That encouraged me to return home after I graduated college to launch my brand, Sonia Mugabo. What’s your advice to women considering a career in fashion but can’t access a fashion magazine internship or fashion school? I’d say educate yourself as much as possible about the industry. Research how your favourite brands became fashion powerhouses. Most importantly, if you want to start your own brand know that there is a whole other aspect of just making beautiful clothes. There’s the business side of fashion, so make sure you understand the 5 Ps of marketing [product, price, place, people and promotion]. Another key to note is, though the fashion industry might appear glamorous from the outside, a lot of work takes place behind the scenes. It isn’t an overnight success story so don’t expect to bear fruits right away. Sometimes, you even have to plant fresh seeds. Lastly, I’d say set up a 5 to 10 year plan for yourself, set milestones and try to achieve them one step at a time. If there was something you could change about the Rwandan fashion industry, what would it be? I would encourage people to support local businesses as much as they support foreign ones. I’d change the mindset that “Made in Rwanda” is of lower quality than something sold in Nordstorm. Support your own. [bctt tweet=”Opportunities in Rwanda encouraged Sonia Mugabo to return home and launch her brand @soniamugabo” username=”SheLeadsAfrica”] What’s next for Sonia Mugabo the brand and the person? We’re excited about launching our second store at Kigali Marriott in Kigali, which will carry our up-scale collection inspired by timeless fashion. We plan to continue creating strong fashion pieces that celebrate and capture the essence of global trends with an edge that is purely African, and will be distributing SM products around Africa, North America and Europe through e-commerce, retail stores, stockists and stores across major fashion cities in 2017. We also hope to present seasonal collections in New York, London, Paris and Milan fashion weeks. Personally, since I’m self-taught, I would like to take fashion courses to enhance my craftsmanship. I’m excited about the future. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
How Joselyn Dumas inspires you to achieve your career goals
[bctt tweet=”@Joselyn_Dumas inspires herself and people like me every day. Be like Joselyn!” username=”SheLeadsAfrica”] When I was tasked to write an article on how Joselyn Dumas inspires us to achieve our career goals, I was stumped. Simply because of all the Ghanaian celebrities (most of whose lives I do not give much thought to or follow on a regular basis, for that matter), Joselyn Dumas was part of my B-listed celebrities. Honestly. But research and knowledge always changes perspective and perception, and after reading and reading all the savoury and unsavoury articles alike, I am delighted to announce that if you were like me, you can be a changed girl now. Unlike what others may think, Joselyn Dumas can actually inspire you to achieve it all. Here is how: 1. Guts She had the guts to quit her job as a paralegal in London to pursue her dream of being a TV personality in Ghana. So how do you contextualize this? It’s simple. Are you stuck in that dead end job, unhappy with your life and atrophied dreams? Leave and don’t look back…with caution please. Follow your passion. Go to your Ghana to be what you want to be. Be like Joselyn Dumas. 2. Body positivity As a woman, Joselyn is endowed —she is all sorts of curvy and beautiful. Unfortunately, some people in the public refuse to stop staring at those hips and start focusing on what she does instead. She has been at the centre of media attention because men won’t stop gawking and ladies will not stop hating because their men are gawking! In spite of this, Joselyn keeps a calm, unruffled demeanour and unashamedly wears clothes that flatters her —not caring what anyone thinks. So for you reader, wear what you want to and do not be ashamed of that body. On a deeper level, this goes to say that you should be true to yourself. It is the first wise step which when taken, will resonate positively in your career goals. [bctt tweet=”Leave and don’t look back…with caution please. Follow your passion. ” username=”SheLeadsAfrica”] 3. Wellness Although the cynical Ghanaian public have accused Joselyn of passing off a gastric by-pass as a weight loss plan to justify her figure today, I choose to remain oblivious and believing. Of course, Joselyn knew then that the Ghanaian public can be unforgiving when it comes to overweight TV personalities, so she made the move to join the Weight Watchers’ Club. She had a career goal in mind, and made physical preparations to be suitable for that role. You also have that career goal in mind? Are you reading, learning or losing weight to make the move easier? Consider doing what it takes to get where you want to be. [bctt tweet=”There is a place for a social work. Not every day, yourself. Sometimes, others.” username=”SheLeadsAfrica”] 4. Giving back Being a believer in social action, Joselyn volunteered alongside Lucy Quist, MD of Airtel Ghana to participate in a STEM (Science, Technology, Engineering and Mathematics) initiative. Aside that, she has the Joselyn Canfor-Dumas Foundation which focuses on social issues such as providing for children, widows etc. What should this mean to you? It simply means that there is a place for a social work. Not every day, yourself. Sometimes, others. “A noble leader answers not to the trumpet calls of self-promotion, but to the hushed whispers of necessity.” ―Mollie Marti 4. Sharing your passion Forget that Joselyn is brand ambassador of Range Rover Evoque and Jobberman Ghana. Forget that she was the host of “The One Show”. What does Joselyn have to call her own? There is a crop of entrepreneurs sweeping across the African continent and Joselyn is one of them. She is following her passion to make sure those who share in it also have jobs to do. Joselyn is the founder of Virgo Sun Production Company Limited. What about you? Will you feed the entrepreneur in you? Will you allow others to share in your passion? [bctt tweet=”Are you acting professionally in any role you are playing like @Joselyn_Dumas?” username=”SheLeadsAfrica”] 5. Perfecting your profession Finally, you remember the movies “Perfect Picture” or better still, how about “Love or Something Like That”? You don’t? That’s fine. But you cannot tell me that you do not remember the sensational “Adams Apple” which featured Joselyn as leading cast member, Jennifer Adams. Due to this and other appearances, Joselyn has been branded as part of the professional actresses who are glamorous and best dressed. I did not make this up. Nkonkonsa.com did. So my question is this: Are you acting professionally in any role you are playing? Are you executing that role to perfection? I wish I had a slick conclusion. But this cuts it for me- Above lies the story of Joselyn Dumas. She inspires herself and people like me every day. Be like Joselyn. She can inspire you too!