Kuwala: The African continent isn’t simply inspiration for Western designers
It’s never easy connecting with emerging businesses half way across the world but Malawians Freeda and Veronica, founders of Kuwala, make it look simple as cake. Both women want to share their connection with Africa through heritage and fashion. Their brand, Kuwala focuses on vibrant African prints like the chitenge and their goal is to encourage ethical production methods. Kuwala achieves this by partnering with select fashion brands and designers that have unique messages to share. We had a chat with the friends turned business partners on how they promote high-quality fashion designed in Africa and they promote high-quality fashion designed in Africa and about how Africa can be more than just an inspiration for Western designers, but a fashion hub for creativity and manufacturing. Who are Freeda and Veronica? How did you both decide to start Kuwala? We are Malawian women who share a strong connection with the African continent through our heritage and fashion. Both our families had been close friends for some years. When Veronica moved to Toronto, the same city as Freeda, we further connected as friends. Interestingly, while discussing our life and career goals, we realized we had similar goals for business, fashion and staying connected to Africa. After months of researching and planning, Kuwala was launched in January 2014 and the rest is history. How do you identify socially responsible fashion brands for Kuwala? First, before agreeing to partner with brands, we consider their online presence and the message they share on their website and social media. Today, it’s almost impossible to have a business without some sort of online presence. From there, we email people we intend establishing a partnership with and negotiate terms that are mutually beneficial. Also, when we can, we also travel to the countries where the designers are based to further connect and review their operations. We think Africa has the potential to become a fashion manufacturing hub. In summary, through Kuwala partnerships, we want to encourage and promote ethical production methods across Africa. Who is the ideal Kuwala shopper? Simply, our ideal shopper is a woman that’s interested in rocking African inspired fashion in her everyday life. She understands Kuwala’s mission and is interested in spreading the stories of the brands we work with. Typically, her wardrobe is full of vibrant colors and unique prints. She simply enjoys standing out in a crowd and not conforming to trends. Most people are familiar with the wax prints of West Africa or the Ghanaian kente cloth. Do you work with Malawian fabrics? Of course, the most commonly worn fabric in Malawi is the chitenge. This cotton cloth comes in a variety of vibrant prints and patterns. It is also known as ankara or kitenge and is most popularly worn in Southern and West African countries. Most of the clothing on kuwala.co is made from this print. How is Kuwala redefining African fashion abroad? Tell us about your new model to connect fashion designers in the Diaspora. Basically, through Kuwala, we aim to promote the idea that beautiful and high-quality fashion can be designed and made in Africa. We want to dispel the idea that the African continent is simply an inspiration for Western designers. Whether it’s in-person or on our website, we try sharing stories of the designers and brands we work with. Also, with our new model, we’re working on facilitating partnerships with designers in the Diaspora. Kuwala works in Canada, Kenya, Malawi, Ghana and the United Kingdom, how do you manage this? Have you started manufacturing on the African continent? We manage everything through technology. From social media to emails and phone calls, technology has really helped us to better manage Kuwala effectively. In the past, it’s never been this easy to connect with emerging businesses half way across the world. We manufacture in Africa through the brands we partner with that are based on the continent. Also, like with most businesses, running Kuwala has had its share of ups and downs. However, this whole process has been a learning experience and we learn from the past mistakes made. You and Freeda have visited many African countries, what is your top advice on travelling the continent? Veronica: My advice for travelling in Africa is eat everything! No matter how different or “strange” it is. Be open to tasting the many delicious dishes that are available across the continent. It’s okay to not like it, but at least you’ll be able to say you tried something your friends back home haven’t eaten. Freeda: I am not as adventurous as Veronica in the food department. I would say, be prepared to have some of your preconceived ideas and assumptions about Africa dispelled. In addition, remember to also appreciate the beauty and diversity because that narrative of Africa is often overshadowed. Interested in collaborating with Veronica & Freeda? Reach out to the dynamic duo at hello@kuwala.co. To stay up-to-date with what’s going on at Kuwala, follow them on Instagram, Facebook and Twitter. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Mallah Tabot: Openness around sexuality is still lacking
Imagine your parents talking to you about sex. Awkward right? Mallah Tabot believes the world will be a better place if parents start having open and honest conversations about sexuality with their children. We’re inclined to agree with her. Since 2012, Mallah has been working very hard to improve the lives of many young Cameroonian women, including those at risk of early and forced marriages. As a reproductive health activist and CEO of an NGO in Cameroon- United Vision, she fights against trends and tendencies that relegate women and girls to the background. SLA contributor Marriane spoke to Mallah on her recently launched sexual education app called Ndolo360, her challenges, and dream for an Africa where women, especially young girls can talk about sex without stigma. Sex is not something we talk about in Africa. Why the passion for a topic like that? I agree, sex is a sensitive topic in the African socio-cultural environment. This is as a result of a void in comprehensive sexual education in the educational curriculum. Also, most parents do not discuss sexuality with their children. Many of the kids resort to the Internet for pornography as opposed to educative sexual information. When these young ones don’t get the right information from the right sources, they tend to make wrong decisions. This has often resulted in unplanned pregnancies, STIs/HIV, unsafe abortion, and more. That is why I am interested in creating a platform where we can address this. I believe parents need to start having open and honest sexual talks with their kids. What challenges did you face while starting out? How did you overcome them? Initially, very few people believed in my idea and its potential to work. People questioned my judgement for choosing to tow this path as opposed to finding something more “stable” like a full-time job where my financial security would be guaranteed. With a clear sense of purpose, I’ve been able to deal with that. As a young woman, it was hard. You have to make the strategic calls and connections in a sub-environment dominated by men. We had to deal with not being taken seriously or being courted 9 out of 10 times. I think it was even more difficult, given that our area of expertise is sexual health. Men didn’t take us seriously but assumed we would be comfortable listening to their sexual fantasies of us and other women. Unfortunately, that’s the unfair world we live in. We’ve strategically dealt with it and we are succeeding. The pressure also continues to diminish as I gain more confidence and skills in my area of work. I now face such situations with strength as I grow older. Also, I had challenges with building personal capacity to raise funds, running our programs and convincing outsiders to have a vested interest in what we do. Every day remains a challenge, but I’m happy that with time, they feel less like challenges and more like opportunities for personal and organizational growth. You recently launched an app, Ndolo360. Tell us about it. In Cameroon, like in most of Africa, sex is a very difficult and sacred topic. Young people grow up knowing nothing about their own bodies and end up getting the wrong information from the wrong sources. This has resulted in them making uninformed decisions. Teenage pregnancy rates are up and 141 out of 1000 girls aged 15-19 in this country have been pregnant, at least once. I found this despicable and started thinking of ways to address this problem, using technology. Ndolo360 is the first ever mobile application in Cameroon to provide judgement-free education, information and services on sexual and reproductive health for teenagers, adolescents and young people. The app is available on Google Play and is free of charge. It comes with several amazing features which will transform young people’s knowledge about sexuality and sexual health. What do you plan on achieving by launching this app? A few days ago, a father emailed us to say he had asked his 16-year-old to download Ndolo360 to serve as a starting point to openly discussing sexual health. This is exactly one of the many results we aim to achieve. Teenagers are expected to guess issues concerning their sexuality and act accordingly. In fact, parents don’t even have the confidence to mention the word ‘sex’ to their kids. If this app can at least be a starting point for sex education between parents and their kids, the impact will be tremendous. Also, this would help curb the high rate of unsafe abortions and other dangerous practices. It would lower the risks of teenage pregnancy, create more awareness on safe sex and lower HIV infection rates among young people. More importantly, it would encourage a culture of openness when it comes to discussions around sexuality and sex. Young people should use the app for self-education and group discussions about the issues that affect them. What advice would you give young African women looking to make a change in their communities like you? I have learned to believe in myself and my capacity. Most importantly, to surround myself with people who love and believe in me. That’s how I’ve been able to carry on with all I’ve had to do. And trust me, it’s a lot and can be burdensome. I’m happy to have made the decision to cut off toxic people. This has helped me focus on my goals and remain positive. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Pricing as a start-up: Where do you begin?
You finally registered that business or online store, and already considering setting up packaging. Or maybe your website is up and running and you’re ready to pull out all stops to get your marketing underway. But there’s just one thing missing, how much should your products or services cost? Pricing isn’t easy; there are several factors to consider. You don’t want to seem too expensive and therefore alienate your target market. But you also don’t want to price it so low that it connotes less quality or cheapness. So what’s a girl to do? We all know that end at the end of the day, you’d want to cover your production costs and still make a profit. Because we all know those red bottoms won’t buy themselves. However, pricing has to be based on the value transferred to customers for using your product or service. Consider the cost of production and make comparisons between your prices and that of competitors. A general rule of thumb is to use the 10% rule by using the customer’s derived value and adding 10% to it. Got it? Good. Let’s explore some more. Know your customers/clients The better you understand your customers’ needs, the more accurate your pricing will be. Looking to your competitors for a pricing comparison should be based on the assumption that their pricing is ideal. Your competitors may be over or even under charging. So it’s still important to do a personal cost analysis and figure out the pricing that works best for you. Is your pricing above or below theirs? Does location, staff, size of the company, quantity, and quality of the products come into play? These are all worthwhile questions you should ask when looking to your for answers. “Profit is not something to add on in the end, it’s something to plan for in the beginning” – Megan Auman Price sensitivity It is important to note that clients and customers will only pay more if they have the assurance of value. So don’t be scared to test out several different prices at the beginning. It’s the same when you walk into a boutique, see a dress and instantly know it would be far cheaper at a regular clothing store. But because it’s an exotic brand, you believe it is of better quality and therefore, worth the high price. This is where price sensitivity comes into play. Price sensitivity is the degree to which the price of a dress in this analogy, affects the customers’ willingness to buy it. I like to call it the fine line between “too good to be true” and “dirt cheap” and therefore a bargain. You do this by offering a different price, typically with a 5% difference, to individual customers for the same service or product. The general idea is that if you aren’t getting pushback from at least 20% of your customers, then you’re on the right track. Also, it is important to note that there is less price sensitivity when the product is unique and hard to find. So make sure to distinguish yourself from competitors in a big way. The price would be worth it if the boutique is making just one dress per size. The exclusivity is almost like getting a custom-made dress. “The reason it seems as though price is all your customers care about, is because you haven’t given them anything else to care about”- Seth Godin Smaller versus bigger Giving customers a choice between several tiers in pricing helps establish how well your products/services are priced. Have you ever come across the low, middle, and high price offerings? This is called ‘Goldilocks Pricing’. With this, you get to choose between the inexpensive but not ideal and the expensive but full package. You then end up with the pricing that is just the right fit, like your very own Cinderella shoe. It typically has just enough features to get you started and is often the bestseller. More often than not, it’s a few steps away from that ‘premium’ package which you can upgrade to anytime. For instance, if you sell an 80-gram tub of shea butter for R60, then a 160-gram tub would cost 10% less than buying two 80-gram tubs. Chances are, the customer will go for the bigger tub which means more money for you, provided the production cost is not higher. Similarly, a “buy 3 products and get the cheapest one free” sale in a specific high-end product range/ service market will ensure that you still get your money’s worth. Make sure that you always capitalise on these opportunities by offering any extra features that come with the package. For example, 10% to upgrade to the premium package from a 7-day free trial. In summary, if your product or service is amazing, of standard quality and worth the price, customers will come flocking. Good luck!
Unleashing the phenomenal woman in YOU!
As a young girl I grew up around a family of strong, opinionated, yet very respectful women. I always saw my mother, aunts and grandmothers exhibit everything I wanted to be. They are pillars of strength in the family, they are wise and always have a comforting word. But one thing that stood out most was their resounding support for one another. This is a character trait they have passed down to all the girls in the family. It always bothered me that I could never fit in with most of the girls at school. I thought it was because I was not cool enough. I was too much of a nerd, I was too interested in sports, certainly something was wrong with me. Finding the right community That was until I started interacting with a group of “different” girls. Our conversations were never about another girl’s flaws. We were all about encouraging each other to study, helping one another with school work and constantly supporting each other. This was when I realised that what my mother always wanted for me was to be part of a group of girls who love each other and ultimately grow up to be part of a society of strong, independent women. When I started my company, Ziphora Events, I always knew it would be my platform to help women and the youth to realise and maximise their full potential. I am a strong believer in women working together to create a society of inspiring and driven individuals. For young people, I have done this by hosting a Young Leaders Dialogue in 2014 and a Game Changers Dialogue in 2016. Using Ziphora to spread my vision of community The main aim of these events was to bring ordinary young professionals in conversations with individuals who are striving in their industries. The result was idea sharing, collaborations & building a network of people who are also interested in making South Africa a better place. In July 2016, I hosted a Women in Lead High Tea in partnership with Divine Women Empowerment. The aim of the event was to bring women together in a relaxed environment, to discuss issues affecting us and contribute positively to society. Our speakers spoke about personal branding, seeking greatness, emotional de-cluttering and beauty. These are some of the things that make up a well-rounded woman. I believe that before we can even begin to influence society, we need to work on ourselves first. Soon, Ziphora Events will be launching The Phenomenal Women’s Dialogue. The theme will be “Unleashing the Phenomenal Woman in YOU.” The purpose of the Phenomenal Women’s Dialogue is to uplift and build a generation of vibrant women. These are women who know what they want in life and are able to position themselves for greatness. At each stage of life, women have a rich perspective and wealth of experience to share with one another. The Phenomenal Women’s Dialogue will give women a platform to share these experiences and perspectives. Ziphora Events is committed to the valuable leadership of women in every aspect of life. The Phenomenal Women’s Dialogue is one way in which we support that. This vision is aligned to one of the Africa 2063 Agenda aspirations, which is “an Africa whose development is people-driven, relying on the potential of African people, especially its women and youth.” What does a phenomenal woman look like to you? For me personally, a phenomenal woman is the ordinary woman we meet in our communities every day. From that working mother juggling building a career with building a loving home, to the housewife who puts her energy in taking care of her husband and kids. The local Pastor’s wife, the granny who the entire community looks to for advise, these are all phenomenal woman who play a big part in building our communities. As often as I can, I ask myself, “What am I doing to help someone realise and maximise their potential?” I am always honoured when after an event I have hosted, women come to me and tell me how attending the event turned out to be the most important thing they did on that day. It is an even greater honour when after some time, they contact me saying they are still working on themselves and have invited another lady in the journey of seeking greatness. This is indeed how we will build a society of phenomenal women and it is the legacy I want to leave behind. What will be your legacy?
May the odds be in your favour, financially
Fans of the Hunger Games series will be familiar with the phrase, “May the odds be ever in your favour”. While most people may understand odds to mean luck, in truth, odds have nothing to do with luck. And not only can they be applied to a game of war, they can also be applied to real life. You see in mathematics, odds = probability and what is life but a sequence of numbers. Everything that exists is literally a number. From statistics which study behavioral patterns, population, litres, volume, distance, percentages, angles, probabilities, averages, binaries used in coding and so on. In the grand scheme of things, we’re all numbers, 1 in 5 million, 1 in 7 billion (you get the gist) and finance is the ultimate game of numbers. I’m neither a scientist or billionaire, but it’s pretty evident that those who acquire financial success aren’t necessarily the most cunning. They’re not the most brilliant or hardworking people on the planet either. Rather, they’re those who realized early the math of financial success and tilted the odds in their favor. So briefly, let us look at the basic advantages of the world’s richest: Born with great socioeconomic bearing Better looking or smarter than the average Attended good schools Charted their career according to the predicted needs Remained consistent Number 1 already rules out 90% of the world’s population. You see, according to UNICEF, only 10% of the world’s population fall into the category of being above average socioeconomically. Number 2 cancels out 75% of the world population. Only roughly about 25% or less of the world’s population are deemed to be above average intellectually and physically. Number 3 is more within your control. But it is linked to your socioeconomic bearing, intellectual abilities, and decisions made by your parents and guardians. That leaves number 4 & 5 which are actually 96% within your control. So forget what you think you’re good at (technology proves that the world is constantly changing) and what everyone is doing. Instead, look into what the future looks like. Think, what are the strongest sectors that will stand the test of time? What are the most financially sustainable sectors? And similar questions. Once you have figured what this is to you, factor in the skills that you possess. At this point, you’re probably saying “Wait! You said forget what you think you’re good at!” Yes, I meant like knowing how to make good hair or being great at drawing. Innate skills such as creativity, musical talent, numbers, patience, social skills and others are inherent and not easily learned. They are your talents. Now, with these points in mind, chart a future for yourself with timelines and remain consistent. Let’s face it, without the advantages above, the odds of you cashing out big time before 30 are a lot slimmer. So ladies, let’s manage our expectations and never give up!
Meet our Accelerator Moguls: Koko’s Kitchen
As you know the first ever She Leads Africa Accelerator Program is currently ongoing. Out of the 120 startups from across Nigeria who applied for the program, we identified 10 as the next generation of Nigeria’s brightest female entrepreneurs. These 10 selected businesses are now benefitting from our intense accelerator training. One of them is Koko’s Kitchen, a brand that makes baking easier for Nigerians. From cakes to cookies, Koko’s Kitchen answers the demand for locally made easy-to-bake mixes. Sifa Asani Gowon and Oluwatosin Olaseinde started the brand to build an indigenous brand within Nigeria. They hope the Accelerator program will help take them there. Why did you decide to apply to the SLA Accelerator program? While I, Sifa Asani, was busy fiddling with cake mix formula, trying to tweak it to perfection, Tosin was working tirelessly to build a strong foundation for the business in terms of accounting, mentoring and the like. Tosin has been tracking the She Leads Africa voraciously and when the accelerator opportunity came up, we seized the opportunity. We decided to apply for it because we know it will help us to strategise and position the company to achieve critical pace. It would also help us to network and expose Koko’s Kitchen to potential investors. What do you intend to take back home after the Accelerator program? As a preamble, let me say that I had actually attended a SheLeads program earlier this year, in April: SheHive Abuja. I really liked what I saw and was so impressed with the organization, the speakers and the overall ambience. There were women from all over the nation with one thing in common; ambitious dreams and the drive to succeed while adding to their communities and families. I liked that women were being encouraged to bring out the best in themselves as well as be considerate and help other business women when and how they could. When we applied for the Accelerator program I expected no less from SheLeads. I anticipated a learning environment especially suited to African female entrepreneurs in terms of advice, tools and mentoring. We intend to take back home a stronger company in terms of controls achieving KPIs and also a stronger network that we can leverage on. How do you intend to stand out and improve your business after the mentorship programme? Considering Koko’s Kitchen is a really young company, we have been fortunate to have reliable collaborations. This ranges from that of the co-founders to the ecosystem such as She Leads Africa, amongst others. We plan to execute all the key decisions that we have taken from to SLA accelerator programme. To glean knowledge from the outstanding entrepreneurs who have walked the road before us and have shared their stories and give us advice. We’ve been taught the value of time and of discipline. We are also accountable to our SheLeads mentors, which goes a long way in keeping us in line and focused. After this program, we intend to take all we have learned and all the contacts we have made and utilize it to our advantage. We intend to streamline and stretch our ideas to build a strong and reliable business that is here to stand the test of time.
5 unsexy business ideas to get you started
Quirky title, hey? You see, when many of us ladies venture into business, we often look for the cleanest, neatest and safest sort of ideas. However, on the flip side, the dirty, messy, riskier ventures have a tale of profit to tell. Consider some of the ones below. Farming Many young people are dropping suits and ties for muddy boots. Guess what, turns out farming is feeding the nation while raking in returns. You can consider mass farming of basic food like onions, tomatoes, fruits. You can also venture into unique vegetables especially with the current eating-healthy movement. If those options don’t rock your boat, consider growing fruit and flowers to export to Europe. A business that provides basic needs, that is food, shelter, clothing has a higher retention rate in the market. You can lease land next to a good source of water, hire a few hands to help and get a truck to take the produce to the market. Better still, you can make friends with a broker who would charge reasonable rates. Just as with all businesses, ensure the market is ready for you. Do your homework and talk to a few farmers to get a sense of the industry. Interesting enough, ventures such as pig farming, snail farming, and even maggot rearing have found their place. Definitely not an idea you probably had but for the record, it’s working. Here’s more proof that farming is the new cool. Running a school This is another brilliant idea that works due to the rising population. There’s already a gap, just bridge it. It could be in extra curriculum activities or mode of delivery. You could start off with a day care or kindergarten program and keep working on the next grades/classes as you go along. Most schools started off like this. Worth noting though, is that the running expenses of a school are high, especially once it grows full-blown. Whether with the little ones in nursery school, pre-teens or teens, some chaos is bound to happen. Also, be ready to deal with the parents. Still, the returns are good and with consistency, it’s worth a try. Recycling/waste management Most countries in Africa seem to have a garbage collection problem. Of course, except Rwanda (we’ve got a national cleaning day, so don’t crucify me yet!), Johannesburg and Mauritius. Generally, waste isn’t managed properly and the rising population in major cities can attest to this. This thought lends itself as a business opportunity for an entrepreneur thinking of a practical and profitable solution. When it comes to business, other than maximizing profit, solving a need creates further sustainability and passion for the business. If you are sick of all the littering and dirty neighbourhoods, then piece that plan together. Plus, you don’t need to roll out in the city only. Consider smaller towns with bustling activity. You may need to talk to local authorities such as city or town councils, negotiate landfill rates and invest in trucks, rolling carts, incinerators and casual labour. One word of caution though, a research on existing cartels involved in this job is advisable. This will give you an edge and help you avoid being maliciously ousted from the business. Manufacturing or importing human hair wigs and extensions Everyone I know who ventured into this business with a passion is smiling at the profits. You just need to identify the source of the hair, which could be India or China. For the record, Brazilian or Peruvian hair is just branded as such but most of it is from China. Read more about this here. There are several varieties but once you find a reliable source, especially a manufacturer with ready-made hair, all you’ll need is some branding. You can actually do this locally and place your product in the market. Engage in some rigorous advertising online, in beauty shops or salons and there goes another (hairy) business idea! Running a funeral home I’m not going to risk sounding morbid, so this point is going to be brief. This may not need much explanation. With life, comes the inevitable end. You’ll definitely need to be tough to do this as you’ll have to deal with emotional families and friends still coming to terms with the death of a loved one. Undoubtedly, you’ll need ample space to accommodate an embalming room disconnected from the main home. You’ll also need a storage room for client files, a meeting room and possibly a room displaying options of caskets. You’ll need qualified professionals, dressing tables and materials and recommended chemicals, powders, and creams to preserve the body. It is estimated that one can break even in two years in this kind of business.
Oby Igodan: I’m teased for all the business ideas I come up with
If you’re a #MotherlandMogul and a mom, you know the struggle of finding the right kind of daycare facility for your young kids while you hustle. For Oby Igodan, what disturbed her was that the facilities she came across did not feel like home. Running a daycare can be a profitable business but as a mom, your child’s development is of utmost importance. Looking to start a crèche and daycare that’s a home away from home, Oby launched Home Also Crèche & Daycare. She runs this while also working as a Managing Partner at VIL Consulting. As the children in her crèche grow, she is looking at expanding into a preschool to cater to our older kids who love it at the crèche. Oby spoke to us on the challenges, joys, and satisfaction of providing children with a secure and stimulating experience in a comfortable and relaxed setting. Why start a crèche? While raising my own children as a career woman, I realized something interesting. The facilities I took them to in their early years didn’t really provide the feel of a home environment or afford them the gradual transitioning into the academic arena. A lot of those outfits were run purely for business with little or no consideration for the unique developmental needs of each child. I set up Home Also to identify every child’s uniqueness and help foster proper development. What challenges did you face starting your business and how have you overcome them? Majorly, it took some convincing to get my family to surrender the living room space. In fact, I wanted the entire ground floor of our home to run the crèche. It sounded ludicrous. With persuasion and the knowledge that this was my dream upon retirement, they agreed to let me use the space. Secondly, finding the right staff that has been difficult. My staff has to be well-trained to offer young children —from 12 weeks to 3 years— a fun and educational experience. And of course, there was raising the required capital to start paying staff without having a single child enrolled. Then, paying for staff training while anticipating that it would translate to enrollment. I will say that God has been gracious to me and I give Him all the credit for helping me overcome these challenges. Has it been any difficult working with other people’s children? Actually, it’s been really rewarding and thrilling to have these little angels kept in our care. We feel that their parents trust us and we must guard that trust jealously. We’re grateful that they trust us enough to leave us their babies at such tender ages. Some are as young as 3 months. It’s a vote of confidence that we uphold. From your experience, what does one need to have covered to open a crèche in Nigeria? First, ensure you have the passion and the required aptitude for the business. Then, good, knowledgeable and experienced staff. A safe, secure and hygienic environment is also very important. Be sure to meet the requirements of regulatory bodies. And of course, there’s the all-important start-up capital. What keeps you inspired in hard times? My life has been dotted with ups and downs. Through it all, God has helped me. The knowledge that I have a father who loves me gives me inner strength to weather storms. His mercy and grace have brought me this far and will see me through the years ahead. When it looks like there is no way out, the voice inside will read out relevant scriptures to give me confidence and hope. That’s just it. On occasion, I’m inspired by stories of people I admire. People like Joyce Meyer, Stormie Omartian, and Oprah Winfrey. If you weren’t running a crèche, what would you be doing? If I wasn’t running a crèche, I would be working full-time running a consulting firm. This is something I am engaged in at the moment, but on a part-time basis. It’s called VIL Consulting and it’s a homegrown management consulting firm set up by a team of experienced professionals. We have the best from businesses and institutions who help to provide expert advice and assistance to clients. I participate as a managing partner, providing the required strategic direction for my partners. My daughters always tease me about all the business ideas I constantly go on about. So, if I didn’t have my hands full with two start-ups at the moment, I’d be working on starting another. You see, I need to prove to them that mummy’s not all talk! If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
5 business lessons we can learn from Gabrielle Godwin
Gabrielle Godwin is the 9 year old CEO and president of Gabby Bows. She also hosts “Gabby Play Dates” for young girls in shelters where she teaches them about entrepreneurship. Imagine that! I know most of us weren’t thinking about entrepreneurship when we were in primary school. Gabrielle is in the fourth grade and recently raised $28,000 to fund her accessories business. I say she has quite a few things to teach us, like… 1. Age is only a number Gabrielle started the hair accessories business at the tender age of 7 with her mother. Having always had trouble finding hair accessories that would work for natural hair, she came up with the idea of “Gabby’s double-face double-snap barrette”. Most entrepreneurs use age as an excuse, claiming that it hinders them from making the necessary moves. Think of Gabrielle next time you think you’re too old or too young to get started in business. You’re not. 2. Crowd funding The need for better designed barrettes with wide colour ranges, as well as more products to meet rising demands, prompted Gabrielle to use crowd funding. The young business woman received support from numerous backers and raised $28,000 using Kickstarter. Her business idea raised a lot of interested backers who were ready to fund the project, not just based on her age but also on the viability of the business. 3. Identify a need Gabrielle’s own personal experience with the inadequacy of the available accessories for natural hair led her to think up a design the will solve the problem. Statistics show the the feedback on the product —which provides services in over 48 states in the U.S. and 8 countries worldwide— are encouraging. Gabrielle tapped into this gap and made some serious business out of it. With the rising awareness of natural hair, more families are on the look out for products designed specifically to suit our hair. 4. The importance of support Gabrielle constantly gushes over the support she receives from her family and others. This has enabled her to grow her business. She has indicated that the fact that her family believe in her business going to the next level has been very encouraging. The need for a strong support team cannot be overemphasised in business. Family members, friends and peers make for a good support. 5. Giving back Heard of writing personal thank you notes to clients? This helps to keep the clients happy and make them feel special. It’s also one way of giving back to the people who have helped your business. Gabby gives back to the community by teaching young girls in shelters about entrepreneurship. She encourages them on starting easy by using herself as an example. Since launching her business, Gabrielle has had the opportunity to speak at business events and was awarded the South Carolina Young Entrepreneur award in 2015. It is really never too early to start!
Nse Ikpe-Etime: 5 things to learn from the actress’ beauty startup
Last month, award-winning Nollywood actress, Nse Ikpe-Etim started her own beauty line, Eden’s Theory. She liaised with a UK-based company to launch a homemade beauty product line and founded it with Victoria Thomas, an award-winning filmmaker. Nse is following the footsteps of several other famous actresses and singers who’ve made the move into the beauty industry, including Queen Bey herself. Now, you may be asking, why is Nse or all other enterprising celebrities taking this leap? Here are a few things to learn from her wise business venture. Play on your strengths Being an actress, Nse is automatically in the beauty industry. Her celebrity status thrusts her with responsibility and women on the continent look up to her. Photo shoots, films, award ceremonies, you name it, she’s probably been to dozens of these and for each event, she has to step out looking her best. The beauty industry was a shoo-in for her in this sense. She’s already probably used several products to maintain her glamorous appearance and therefore understands what works and what doesn’t. In an interview, she said: “People always ask about my skin and hair. Many of them assume that I use very expensive products, but I have actually always used natural oils and butters. With Eden’s Theory, you get to retain the best bits of African butters while oozing some of your personality into a product of your choice.” She already knew she had a ready market waiting and so she took the bull by the horn. It’s best to venture into areas where we have some experience. Sure, challenging yourself is fine, but, especially in business, it’s best to get into an area where you have experience and passion. Don’t be a one-trick pony By venturing into this business, Nse is distinguishing herself as a #MotherlandMogul who can do more than just act. This is a bonus as it sets her a bar above her current occupation. In this century, career and occupation are not set in stone. What Nse is showing us is that you can follow several passions —all at once. She also has a family, so #MotherlandMoguls that’s clearly not a reason for us not to pursue our dreams anymore. Business is for everyone I think most of us grew up with the notion that certain people were made for certain things. Not being ‘good in math’ is hogwash. Business is something that everyone can succeed in, as long as you venture into an area you have a passion for. As an actress, Nse did not limit herself to the entertainment world. In fact, she leveraged her popularity to get press coverage for the launch and to advertise her products. Beauty and brains are virtues we can all have. They are not mutually exclusive concepts. And in the business world, what will ensure your success is not whether or not you remember what logarithm is. It’s whether you are willing to put in the effort, blood and sweat to see your venture grow. Your past builds you Before becoming an actress, Nse was in the broadcasting, banking and retailing industries. She took some time to find her niche as an actress. Evidently, this has proven to be an advantage for her. Her experience in broadcasting has given her some needed PR knowledge to showcase her product to her audience in the best way possible. Her stint in retailing gave her some business know-how on business. I guess that’s not something she learnt as a Theatre Arts student at the University of Calabar. Whatever your side hustle or full-time job, as you climb the ladder to self-discovery, never dismiss the process. It may very well be what defines you in the future. Your friends are your greatest strength Nse co-founded her beauty line with a friend, Victoria Thomas, a successful filmmaker in her own right. These ties were probably made in their mutual stake holdings in the film industry. This goes to show that as #MotherlandMoguls, we really ought to pull each other up. Partnering in business is a very good way of doing. Different personalities tend to bring in different strengths into the overall success of a business. As you contemplate that business idea and start work on your business plan, keep these lessons from Nse in mind. They might give you more ideas on how to become that big shot CEO of a business empire.