Adedoyin Jaiyesimi: People tend to trivialise the writing process
Adedoyin Jaiyesimi writes and edits books, manages blogs and creates content for websites. Through her coaching and training platform, The Sparkle Writers Hub, she is helping other writers achieve their writing dreams. So far, some of her trainees have moved on to start successful blogs while others have been able to gain access to platforms to showcase their work. Adedoyin fills SLA in on not just the excitement of writing, but what she is doing about it, for herself and other writers. How can a writer turn her craft into a profitable business? Turning your writing craft into a business starts with having a plan. What kind of writer do you want to be? What range of services do you want to offer? Do your research and find the niche you can excel in. There are people who stop at editing and proof-reading while others take it further by writing web copy and coaching other writers. Once you identify the services you are able to offer, you should talk to an intellectual property lawyer to know the steps to take to protect the content you produce. You also need to think about how you will publicize yourself and your work in order to build your client base. Build the right structure and most importantly, get people to work with you. As you get more clients you will discover that you can’t do it all by yourself, especially if you want your business to grow. What are the right principles to turn a small idea into a profitable business? I would say the number one principle is passion. You need to be passionate about what you are doing otherwise, the business will fizzle out. Then there’s the part of creating value. For any business to be profitable there has to be some value that is being added. This is essentially the ‘why’ of your business and it goes beyond money. What need is the business meeting? How does it improve the lives of people? One thing I have learnt over the years is the importance of building a brand and not just a business. You must be able to connect with your clients and deliver on your brand promise. This involves going the extra mile. It also involves making the choice to be excellent in your delivery of service and be innovative. Have you faced any challenges that are unique to your trade as a writer? How did you overcome them? Yes, I have. They are so many, to be honest. One of the challenges writers face is managing writer’s block. When I first started out, I was a lazy writer and I used to write only when I was inspired. You can’t run a profitable business as a writer if you only write when you are inspired. So I had to discipline myself and learn how to come up with creative content whether I am inspired or not. It was tough, but I’m glad I went through that process. Another challenge I faced was putting the right price to the services that I offer. Something that I used to hear a lot when I started was, “Is it not just to edit the content on my website? Why are you charging this amount?” There is a way people tend to trivialize the writing process especially when you are able to deliver quickly. I did a lot of trial and error before I could find the price that I was comfortable with charging because there is no industry standard. Now, I have set prices for every service I offer. I’ll add one more because like I said, they are many. Putting the right structures in my business was challenging. Creative people don’t like structure. We just go with the flow. This will hinder the growth of your business. So I had to take the time to put the right structures in place. I registered my business name, Content Craft, opened a business account, set up a proper accounting system and so on. It’s not perfect yet but we have a process for most of the operations we carry out. Realistically, in what ways can an African woman live off writing? There are many ways an African woman can live off writing. Like I tell the writers that I coach, you just need to be creative and be able to identify the gaps that exist. When I started out, what I knew how to do best was to write articles and edit magazines. Now my expertise has grown to creating and editing books, managing blogs, writing web/ social media copy and creating content for social media. So the possibilities are endless. If you want to live off writing, you can become an editor, you can be a content creator, you can be a copywriter, you can write voice over scripts, you can write content for training materials and so on. As you improve your skill, you can also earn money from coaching other writers and organizing training sessions for businesses and individuals. How do you help other writers achieve their dreams? Is it through mentorship or any other means? I created a platform called The Sparkle Writers Hub and our main aim is to help everyone who has a desire to write to achieve their writing dreams. We work with all kinds of writers; the ones who have a nudging in their heart and those who have started writing but want to take their work to the next level. We offer a basic training program where we teach writers the basics of writing and how to attract readers. We also offer a more intensive coaching program where we work one on one with writers to achieve their goals. Since we started, some of our trainees have moved on to start successful blogs while others have been able to gain access to platforms to showcase their work. What will be the name of your first book and what will it be about? The
Rutendo Chilenge: Our relationship with clients goes beyond the economic
There can never be enough events management companies as we Africans love our events. Motherland Moguls in events management have added little bits to differentiate their brand. Take incorporating floristry and gardening into events, for example. Rutendo Chilenge is the founder of Majestic Gardens, a registered events company in Zambia. She is also the woman behind Chitenge and Wine, a chill picnic and live performance that has become a platform for indie artists and musicians. Rutendo shares with SLA contributor Itumeleng, her other ventures and how she got her start as a florist. Tell us, what business ventures have you gone into? For the past 6 years I have been running an events company which is legally registered in Zambia called Majestic Gardens. Majestic Gardens is an outdoor event venue hosting weddings, bridal parties, wedding photography, music video shoots and any events that require an outdoor venue. What was the attraction for you? Why go into events management? Majestic Garden’s first event was in 2012. At that time I was unemployed and took this as an entrepreneurial opportunity to change my life. For a long time in Zambia, halls -a more expensive option- were the only outdoor events venues available. At first, the attraction to entering events management for me was the love of gardening. I inherited this gift from my mother. Majestic Gardens has only grown and grown since I started it. Now, our venues have the capacity for between 250 to 400 people. What is the one thing that makes your events special? We get to know who the clients are, get one-on-one interactions which the clients and give a personal touch to the events. We build relationships based on trust and understanding with clients. This goes beyond the economical aspect of the business. Beyond the service, Majestic Gardens is also a memory. I try to give my clients the best regardless of who much they can afford. What is the most memorable event you have hosted? A bridesmaid was proposed to at a pre-wedding photo-shoot held in our gardens. She was not expecting her fiancé to sneak up on her from behind flowers. I love that I was a part of their happiness! Tell us about Chitenge and Wine. How did it come about? Chitenge and Wine is an Afrocentric picnic idea that my late brother and I adopted from Nairobi’s Blanket and Wine event. It was a novel idea in Zambia and so we grabbed it. It is centered around the Chitenge cloth and for every ticket, our guests get a bottle of wine and a chitenge. The concept is to encourage the combination of passion and the African spirit in young people. Our focus is to help young people, especially artists understand that they can reach any height even as Africans. Interestingly, most of our guests are budding artists and we provide a platform for their talent and passion. What’s the long term goals for your businesses? For Chitenge and Wine, I would like to see it go to different towns in Zambia. This is so that we can learn about different cultures in the country. I would like it to be a major tourist event, so that tourists coming to Zambia do not only visit Livingston. I see Chitenge and Wine as one of the events listed on tourist brochures in Zambia. I would like to see Majestic Gardens grow so big that it is moved to a larger venue that is able to host multiple events at the same time. I would also like to see Majestic Gardens grow into a floral culture resource centre that trains people on gardening. Gardening goes beyond sweeping. What is the biggest lesson that you have learned from being an entrepreneur? I have learned hard work and discipline. There are times that money does not come in and the only thing that propels you to continue is your passion. What drives you? I love to positively impact people in whatever it is I’m involved. And that’s a whole lot, you know. You currently live in Addis Ababa, Ethiopia, what is the one thing you appreciate about this country? It rains a lot in Addis. I love the potential that the country has to expand its floral culture. Ethiopia can grow and export so many exotic flowers that cannot be grown in other regions of Africa due to the climate. It is flora that we can only imagine in my home country. If you were to be given super powers, which powers would you want and why? I have lost loved ones to sickness and conflicts. So it’s definitely going to be healing powers. Also, If I could, I would help people through the pain and devastation of conflicts. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
How smart women multi-task
The idea that women-led or owned businesses are usually on a small-scale basis, run out of homes and often have less than five employees, is old. We have outgrown the ‘cookies and crafts’ stereotype and have our sights set on bigger goals now. In case you haven’t noticed, we now manage boardrooms while keeping things in check at the home-front. As women, we are wired to multi-task, whether as mothers, professionals, athletes, students, entrepreneurs or any of the other limitless titles we take on. It’s no wonder we are superwomen – efficient multi-tasking demands a lot of discipline! If you’re still trying to uncover your super-powers, this article will help. Practice how to multi-task Practice is essential to mastering any skill. Take a look at all you need to do in a day and pick a few routine tasks to start with. Begin with carrying out few routine tasks, then move on to slightly more difficult ones. Introducing a routine involves doing specific tasks at the same time, the same way, every day. Once something becomes routine, it gets easier, even if you’re not totally focused on it. Make a to-do list At the close of every work day, make a list of tasks for the next day. This will help you both prioritize and plan for the next day, while ensuring that you address the most important tasks first. Pay attention to the task at hand Steer clear of distractions; be wary of emails, chats, and other interference. If working from home, try isolating yourself from family-related intrusions, if at all possible. Minimizing distractions allow for undivided concentration. Schedule tasks and set time frames. Schedule everything breaks, eating, workouts -even showers. Have a deadline or a short turn-around time for tasks, and you’ll surpass your expectations. Through trials and errors, you learn how best and fast to complete tasks. Also, avoid the tendency to take on more than you can handle. Prioritize. You need to have a clear understanding of what tasks are more important. That way, you are able to give more attention to high-yielding tasks. The low payoff items should be at the bottom. Following up on clients, returning calls and generating new leads should be at the top, but emailing a friend to tell them about your date doesn’t fall into that category. Take Note: If you have 10 or 20 priorities, you don’t really have priorities. Know when you work best I work in consultancy, and more often than not, my work can be done at any time of day. However, I work better in the mornings, so I try scheduling work for that time when I am the most productive. Each person has a best time for work. Discover yours by monitoring your productivity on a daily basis, then learn to dedicate your best time of the day for your most important work. Group similar tasks Activities that are similar, are easier to work on at the same time. Consider setting specific times for checking emails during the day instead of checking every other time. When organizing priorities, try grouping similar tasks, as focusing on similar activities, maximizes effectiveness. Delegate Everyone talks about how awesome it is to multi-task, but let’s be honest, you can accomplish much more with extra hands! Some people are of the belief that multitasking is all theory, and so, impossible. But, tasks still have to get done in the shortest time possible. Assess the tasks you are personally able to, and the ones good enough for delegation. For example, writing social media updates and having someone else edit them for posting. Use waiting time efficiently Always take along some work, especially if you have to be in places like the airport, bank, or doctor’s office, where waiting is inevitable. Take time out Allow yourself some needed rest. Take a break when you can, take walks around the building or just meditate. If you feel overwhelmed, to improve concentration, replenish your body with water or a snack. Learn to say NO Know your limitations, so you aren’t biting off more than you can chew.
Adomaa Music: Dare to be different and unapologetically you
Adomaa is a Ghanaian fast rising afro-jazz singer who is known for her distinctive style of singing, insightful messages, and creative video concepts. This sensational artiste who believes that music is her drug has chosen to pursue a genre which is totally different from what people are used to. Though she faces disapproval from people who do not relate to her style of music, Adomaa still holds on to what she loves and believes afro-jazz is the next big thing. Judging from the recent Vodafone Ghana Music Awards show where she won the 2016 Unsung Artiste of the year, we believe Adomaa is underway to success. Why did you choose the afro-jazz music genre? I wouldn’t exactly say I chose the genre. It’s who I am and how I know best to express myself. I grew up on a lot of jazz, blues, and soul till it became part of me. When the decision came to pursue music as a career, it’s what came instinctively. Still staying true to my love for jazz, I wanted my Africanism to be represented in my music as well. So, I decided to fuse the Jazz sound with African rhythm, hence the name: Afro-jazz! What makes you think this genre is here to stay? When I started, I was truly stunned by the overwhelming response from the public. I didn’t think anyone cared about the type of music I did because it isn’t mainstream. The feedback though made me realize that there’s a huge market for Afro-jazz here! It’s still in its beginning stages but it’s catching on. It will soon become a staple! What would you do if this genre does not get and hold the attention and crowd you expect? I don’t think that will happen because like I said so far, the feedback has been massive. It can only grow and it is growing. Nonetheless, even if no one was ever interested, it’s still where I will be because quite frankly, it’s who I am. I can’t change who I am. How is Afro-jazz different from the other music genres? Why should we look out for this genre? Afro-jazz is simply a unique blend of jazz, blues, soul (basically vintage music) with an African rhythm or flavor to it. Jazz is not a popular genre of music in these parts and even outside, it’s still somewhat low key. The fusion is very different from what we are used to hearing. It’s music like you haven’t heard before. It’s a refreshing, fresh and unique. Who doesn’t want all that? Which other musicians are taking or have already taken the Afro-jazz route? It’s still fairly early days to say any artiste, in particular, has taken this route. But there’s this super talented singer, Cina Soul that has released some music along those lines. Also, I haven’t heard of anyone before me doing what I do. It’s a new wave of music that I’m proud to say I’m pioneering. Tell us Adomaa, is your type of music for everybody? What’s your target audience? Music is universal and Afro-jazz is no different but for now, I think it boils down to preferences. It will take sometime for some people to warm up to it but it will catch on eventually. A classic example is dancehall. Who ever thought it would be the most popular genre in Ghana? My target is everyone! For now, though, I’d say the people who appreciate it the most are the middle class to elite groups of people. Since you started singing, what has been your major challenge and how did you handle it? My biggest challenge since I started has definitely got to be my stage fright. I used to dread live performances and would have panic attacks and meltdowns but the best way to overcome an obstacle is to face it. There’s been a tremendous improvement over the months and it can only get better in the years to come. I love being on stage now. What is the worst thing anybody has said about your type of music? It’s boring and for old people. Oh, but that’s about to change. There were some rumours about how you did not deserve to win the Vodafone Ghana Music Awards unsung artiste of the year, how did you handle this issue? What provoked this rumour? Ha! This issue… Well, you know I started out with doing covers and recreating other people’s songs. It’s what put the spotlight on me and probably what most people still know me for. In the category I was in, the other nominees (Feli Nuna, Wan-O, Ebony, Nii Funny and Perez) were more deserving because they have put out original content. I have original content out as well but I guess the covers are more popular. Some people didn’t even know I had my own songs out there so there were questions about why I was nominated in the first place. For me, negative comments fuel me. It made me want to challenge myself even more to sell the genre till it becomes a household name. It’s my main goal now. How do you react and respond to criticisms? I listen, sieve through to see if there’s anything to learn, take the constructive ones, discard the chaff and move on with my life. Why do you think your type of music is critiqued? It’s different. It’s a change from the normal. People don’t welcome change easily. That’s normal. It takes a while to embrace what you don’t understand. The criticisms are to be expected when you decide to break away from the norm. Have you ever considered switching to another genre? I’ve explored a little. My EP, Afraba was solely for that. I tried pop, rock, highlife, classical music, etc. but my heart still belongs to Afro-jazz. Of course moving forward, I’ll still venture out some more but at the core, Afro-jazz is who I am and who I’ll always be. For our readers who have never heard
Planner, actor or innovator? Which public health role is for you?
Health improvement and making health better for all, is public health. Simple. But…we bet you knew that already. The first thing that came to mind when you heard ”public health” may have been masked figures a la the Ebola outbreak, but there’s much more to public health than just epidemics and diseases. Having established that, do you think a public health career is for you? Read on to find out more. Okay, imagine public health from the perspective of three groups. I call them, the planners, the actors, and the innovators. The Planners – Behind the scene Do you keep daily planners in your wallets or purses for your ”to-do” shopping lists? You do? Then, that suggests you have the ability to develop layouts on how to carry out activities! If you’re passionate about formulating and writing proposals, no matter how small, you are a planner. Oh yeah, it’s that simple. Do you enjoy working with numbers? Well, knowledge in statistics, data analysis, data management and business intelligence expertise is all you need to collect and analyze health information. It goes without say that without numbers or data, there would be no health intervention. More young women in industries that offer these skills set and expertise should consider taking their career prospects a notch higher within the public health arena. The Actors – Get on stage! Just like in every script, someone has to get on stage and act! Prevention and treatment as major tenets of public health offer a wide range of opportunities to allow for this. Okay, picture this, the hand-wash adverts on TV with the proud mother ensuring that her children’s hands are squeaky clean after a hard day’s job. This is public health too. Are you championing hand-washing and basic hygiene in your community? Or are you engaging with other young women on sexual and reproductive rights? Look no further, you are one of the ACTORS! If you love field work or outdoor activities, get on stage. Just remember that it doesn’t always come with the perks we read about in books or see in movies…but you may finally get that opportunity to travel and meet new people, as you literally try to save the world. The Innovators – Seize the opportunity I should say this is an exciting class to fall into, particularly, with the latest craze in I-TECH initiatives. Tech business is now a part of the world of health. Think of the mobile phone application that takes your heart rate and the menstrual cycle calendar on your device. And I can’t forget my personal favorite, the ‘calories burnt calculator’. Did you ever guess they were public health innovative tools? Well, they are. Take the drones now used in transporting medications. Think of entrepreneurial activities such as designing of health promotion wellness kits, including mother and baby care products and sanitary towels as practical tools in health promotion. The list is endless. Prepare to think outside the box! Be an innovator! Create! Public health is so not limited to those in the health field. It offers wonderful opportunities to everyone in their various chosen career paths. I believe there is a potential public health specialist in every young woman. And hey girl, if you’re a part of the public health sector, I’d love to hear about your experience and how you are changing healthcare in your country! Join us next week on the SLA platform for tips for graduates and young women joining the public health sector.
Stressed? 4 ingenuous habits that will make all the difference
Your head is aching, too many things to do in so little time… You had so much work at your desk and had to skip lunch… You can’t remember if you had water to drink all day… It’s Friday but you can’t say TGIF because your side hustle for the weekend still has some loose ends to be tied up. Therefore, no gym this weekend… Whew! So much stress, so little rest… Hey Motherland Mogul! We are all about your business and career success but we do not want you to pass out in the process…or develop poor health conditions. The beauty of your hard work today is being able to inspire the younger generation years down the line when you’re grey. If you’re not here or in good health, who will? We want to be a part of your success story and as such, your overall well-being is important to us. If you’re stressed, these daily habits could help. Your health doesn’t have to be a barrier to reaching that business goal. Always have breakfast no matter how little. Research has shown that breakfast is the most important meal of the day and prevents unnecessary snacking. Also, avoid skipping meals and eat right. Take it easy on the carbs whilst increasing fruit and vegetable intake. Then make sure you drink water, lots of it. Manage your time properly at work to boost effectiveness and reduce being stressed. This helps to boost effectiveness and reduce being stressed. Work time isn’t the time to engage in office gossip or be on social media so be warned. You should also always ensure that you finish one task before engaging in another All work and no play makes Jill a dull girl Engage in relaxing activities after work and during the weekend. Reading SLA articles perform the dual function of educating and entertaining you. Otherwise, you could go swimming, dancing, travelling or any other thing to take the edge off. Exercise regularly It does not have to be too intense, regular walks are good for reducing cholesterol levels. Take the stairs more and get involved in outdoor activities.
Aysha Tofa: No business idea scares me
Aysha Tofa is a 24-year-old entrepreneur who is not afraid to try her hands on several, diverse business ideas. She discovered her passion for business as a young girl in college and even now, is an inspiration to many young women in Northern Nigeria, where she resides. Aysha shares with SLA her experience and the driving force behind her entrepreneurship. How did you become an entrepreneur? My first brush with the business world was in my 3rd year in college. I often bought clothes to sell to other students and my friends. However, my biggest and scariest opportunity was when a friend was getting married. I had assured her I could supply 400 pieces of fabric for family and friends even though I had no idea how. Fortunately, things panned out; I made good of my word and some good money too. That first big opportunity opened up more business doors as I invested the profit in other ventures. At the time I was done with school, I was already a known name -an entrepreneur in her own right! You are an entrepreneur involved in a lot of things. Tell us about them. Yes, I am involved in a lot of businesses. My scope covers just about everything – textiles, traditional caps, electronics, properties, food, fashion, etc. I also own an advertising company called Waves Advertising Limited. I am, in fact what they call a hustler in the Nigerian parlance. I believe that for any business idea, no matter how novel, a detailed research would tell me exactly what to do. Away from business now, we understand you had a project called Pink Waves. Tell us about it. Pink Waves was another of my many projects. Our focus was on creating awareness on the cancer scourge, starting with northern Nigeria. Twice, we were on Voice Of America’s radio show, Yau da Gobe, to discuss the project. We reached out to influential people, government agencies and organizations soliciting support and sponsorship, but that never came through. It was a good project but sadly, it had to be put on hold. How are you inspired? I have a solid support system. My parents believe in me and that alone keeps me going. I want to keep making them proud. How do you keep yourself going as an entrepreneur? I read books on both successful and failed businesses. Through them, I have learned and mastered the act of taking risks. For someone who has tried her hands on many things, I believe failure in business can be a learning curve. The entrepreneurial route can be tough, but I try to be as focused and patient as possible. What is the business climate like in Northern Nigeria where you live? Are there challenges? How are you overcoming them? Around here, people are more amenable if you are able to convince them of a product’s usefulness. But of course, a prevalent preference for quantity over quality negatively affects sales. Also, due to religious and cultural beliefs, there’s the erroneous belief that successful women tend to be arrogant and may never find husbands. Notwithstanding, I never let these things stop me from reaching my dreams. I believe an empowered woman is not only a gift to her family but the society at large. What is your driving force? Through my various ventures, I want to inspire other women to reach heights they never thought possible. The ultimate goal is to add value to my society and I am taking it, one day at a time. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
What do stakeholders look for in an investment?
“If you invest nothing, the reward is worth little.” – Richelle E. Goodrich Presenting your idea to stakeholders and asking them to make an investment in your business is not an easy task. Good news is, the answer to this is being prepared. The first step to preparation is trying to see things from your stakeholders’ perspective. There’s more and we’ve got you covered. Here are the five most important things that any stakeholder wants to know before making the decision to invest in your idea. Is your idea profitable? Stakeholders’ main concern will be whether or not they can get back their investment with a profit. You need to approach investors with a sound financial plan that proves that your idea has excellent financial prospects. What are your potential sources of revenue? What other investors have shown interest in your idea? Do you have the numbers to back you up when you say that your business can generate the kind of returns you are proposing? If you can convince stakeholders that you have done your homework and present an airtight financial plan, they will be more willing to invest in your idea. Do you have the right background and experience? Personally, I would feel much more comfortable entrusting my money to someone who has shown me their expertise. Stakeholders think the same. You should be able to prove to stakeholders that your odds of success are high because you have the right background and necessary experience. Have you overcome many obstacles and challenges to get to where you are today? Has overcoming those challenges made you a better leader and entrepreneur? These are the kind of stories you need to be prepared to share with potential investors. When pitching your idea, your passion and commitment should be evident. This inspires confidence that you have what it takes to breathe life into your ideas and stay on track even when things get tough. Is your idea unique? You’re part of a stream of people trying to convince stakeholders to buy into your ideas and invest in your business. Every one of these entrepreneurs believes that their idea is worth the investment. To really capture the attention of stakeholders you must come to them with an idea that they have not encountered before. Even if the idea itself isn’t unique, your approach to it must be. Think about Uber and Airbnb. Their ideas aren’t so unique, people have always needed taxi and hotel services, but they turned the market upside down by coming up with innovative strategies. By being unique, you can prove to your stakeholders that your idea or business strategy will make their investment worthwhile. Do you have a sound business model? Your business will start to display its strategic value as soon as it begins to generate profit. When engaging with your stakeholders you must be able to present an innovative business model. This is what will guide you towards making your business profitable. To design a sound business model, think about what it is that you bring to the market and how you can do it in a way that is unique and will set you apart from the competition. Think about what kind of model you should employ to ensure that your business remains sustainable. It is important to note that different stakeholders will be drawn to different attributes of your business plan. So, do your homework first. Study your stakeholders and then customise your business plan to show how you plan to address the issues that are most important to them. Is there a sizeable market for your idea? At the end of the day, whatever your idea is, you must be able to prove to your stakeholders that there are people on the other end that are willing to pay for it. Your market research should show your stakeholders that the customer base for your business is not only significant but will remain stable or grow, over time. Stability and potential for growth are two key characteristics that stakeholders look for when deciding on what ideas to invest in. Show your investors that you know who your customers are, and that you know how to engage with them consistently and effectively. We really hope that with this information helps you prepare a successful pitch for potential investors. Are there any other tips you would like to share with your fellow Motherland Moguls? We would be happy to receive and share your feedback and comments on this article.
Who you’ll meet at SheHive London – Lausanne Kimbidima
As we continue our countdown to SheHive London, we talked with Lausanne Kimbidima, globe-trotter, all-round travel enthusiast and founder of Good Africa. Lausanne shared a bit about her initiative and why she’ll be attending SheHive London. Thanks for speaking with us. Can you please introduce yourself, tell us who you are and what you do? My name is Lausanne Kimbidima – my family is originally from Brazzaville, Congo, from which my parents moved to Paris in their twenties. I have always loved travel. I first left France at age 8 when my family decided to leave our small town, which was about a 45 minute drive from Paris. We moved to London, where I learnt English within 6 months, and years later, ended up studying for a Communications degree in the West Midlands. Is this where you thought you would end up? Growing up over 300 miles from the majority of my family, led me to travel often. I would train-travel on my own when I was as young as 15 years old. Later I travelled Europe with friends but I became mostly curious about experiencing Africa. Although I was working towards a career in Media & Communication (I had worked on projects for Disney, and British cinema film releases), I pursued my travel ambitions. Prior to my first trip to Senegal, people told me to observe and take notes so I could brainstorm enterprising initiatives to boost the economy. However, when I got there and submerged myself in the diverse city lifestyles, the wealth of culture was undeniable. So upon my return, I launched an Instagram page called @wearegoodafrica, to share this vision of contemporary Africa, and we now have over 3,000 followers. What’s your big idea that you’re looking to achieve in the next 5 years? We are building a curated platform dedicated to African lifestyle which will provide insight into the new travel habits of millennials, as well as the everyday lives of the locals. Good Africa will feature tips, guides and reviews from travellers worldwide. As Good Africa was born due to a lack of resources on authentic 360 African lifestyle —work, and travel included— we are also developing an inclusive programme, where travellers will be invited to a transformative travel experience. Good Africa is an advocate for freedom. We believe every moment you wake up and decide that you want to experience work and lifestyle anywhere else in the world, this should be possible. This is what drives our mission. What professional organisations are you associated with and in what ways? I am a School of Media, Birmingham City University Alumni, and a proud Good Africa ambassador! What made you want to attend SheHive London? Prior to moving into the next phase of Good Africa, I am excited to connect with other individuals in the travel sector and just anyone determined making their mark on the world. Who are you looking to network with and meet at SheHive London? I am 100% open to what this experience will bring – and look forward to insightful conversations with business owners to investors and travel enthusiasts. What skill are you most proud of that you believe can add value to another attendee at the event? I am bilingual! I’m also an eternal optimist. I hope to motivate and inspire other attendees to start their journey, and add value to others. Meet Lausanne at SheHive London! Buy your pass here!
We need to start teaching women about entrepreneurship early
As young girls, we may have thought that that success in the real world means success at a corporate job. Working towards this goal, you start first by making sure you do well in school, entering into a good university, passing at university and ultimately finding a prestigious job in the corporate world. It really is tempting to believe that success in the corporate world is the only success that matters. But when you get get exposed to different kinds of people and career paths, you realise it’s not. Especially when you encounter entrepreneurship, where one can control their own destiny. Then you realise that corporate is not the be all and end all, and there’s far more available to you than climbing the corporate ladder. In my own life, I’ve come to see that there’s a huge misconception about entrepreneurship among women and I’d like to debunk some myths. It’s not as daunting as you think To some women, just the thought of struggling or having to put their lives into something that isn’t guaranteed to last, can be daunting. There is more focus on the negative rather than the possibilities of making entrepreneurship work for you. It’s true that we all fear of the unknown. When you add unforeseen risk to that, staying in your comfort zone seems easier. But staying in comfort zones implies that you’re scared of what starting your own business might bring. Yet there’s always hope. I’ve learn a few things in the past two years. It comes from being exposed to what entrepreneurship is and meeting various people that have found their passion here. Most important to me is, the advantages of being familiar with entrepreneurship from an early age. Start young Girls graduating high school need to know that entrepreneurship is an option when it comes to career paths. Once girls understand what it is, and what they can contribute to this exciting career path, self-doubt will vanish. Here’s how it works. High School No, I’m not saying young girls need to start hustling from high school. I mean that the knowledge needs to be instilled from there. This way when girls head to university, they know have an option to study entrepreneurship further. During school career fairs, the concept of what entrepreneurship is and what it offers should be shared. The onus is also on the high schools to make entrepreneurship knowledge more reachable to students. University and onwards Though Africa has many good universities, we have limited options for entrepreneurship as a degree. I didn’t even know that you could study entrepreneurship formally. I recently found this out when my colleague told me about her daughter studying entrepreneurship in one of the universities in SA. I can’t lie, I was shocked. Most universities don’t offer a degree that isn’t related to a corporate field. Still, it makes sense when you consider that pursuing entrepreneurship doesn’t necessarily mean you are saying goodbye to the corporate world. There are many #MotherlandMoguls who are successfully climbing the corporate ladder, while running their own businesses. In my opinion, if you have the opportunity of doing both, then you should take it. Juggling the work load might be too much, but at the end of the day the results will be fruitful and worth it. Find a community This is not as easy as you may think. It may be hard finding a community of like minds at first but more women are creating organisations that allow women to come together. With these groups, you can freely share interests, passions and ideas. I think such communities should become available for young women from high school onwards. (Imagine entrepreneurship clubs in high school). This helps so young women won’t feel isolated in choosing this path. I’d like to see more communities for young women become a safe haven. This will help us relate to one another and create a trusted and supportive community.