Rinae Sikhwari: I want to be a change driver
Meet Rinae Sikhwari, a 26-year-old young woman from Tshikwarani Village in South Africa. She currently resides in Polokwane finishing off her BCom Economics and Business Management from UNISA whilst working at New Leaders Foundation. She is a fan of reading African literature books, watching series, traveling and discovering new places. Her favorite pastimes include going to food markets, organizing activities for the children in her home church, as well as watching TED Talks and writing. Rinae describes herself as a change driver and a learner at heart. She is an advocate for providing quality education, especially for children in disadvantaged communities. Education has always been one of Rinae`s biggest passions and she strives to gain a stronger understanding of the complexities, challenges, and milestones of the South African Education System. Part of this is to not only be a solutions bringer but also a change agent to see the education system transformed to cater to the needs of all the children across the country. The South African Education Government spends 6.4% of its GDP on education, however, performance levels are lower than many other countries in the region. Not all children have access to the same quality of education, a legacy left behind by the apartheid government. Rinae is a consultant at New Leaders Foundation, a non- profit organization that is committed to transforming South African Education. The Organisation founded the Data Driven Districts Dashboard Programme, an approachable, highly intuitive dashboard that displays appropriate education-related information to education officials at all levels in the South African Schooling system. She emphasizes the importance of data – “Having accurate data ensures that informed decisions are being made, data determines all the decisions and interventions that need to be undertaken.” Her work involves a lot of interaction with stakeholders from the department of education in driving data-driven conversations and decisions. Engagement with these stakeholders is based on data attained from schools through the South African School Management System. “I’ve learned to understand how essential it is to have people skills and managing working relations with officials of different levels and rankings”. Her work ranges from assisting Department of Education officials from district directors to curriculum advisors and school principals attain data that will assist them to make informed decisions.Her work also takes her into the field where she can see firsthand how the policies of the Department of Education affect local communities. “Working in the field has offered me the context to understand the data we extract from schools on a daily basis.” This has brought visibility of complexities of the department and an understanding of the massive gaps and inequalities in the education sector. Central to her beliefs is the importance of advocating for the education of young women especially those that are growing up in areas where they are faced with so many socio-economic issues, who face so many challenges and a lot of the times education becomes a pillar and an enabler for them to defy the odds against them. Her own upbringing in a rural village made her understand that it is through education that a woman becomes independent and attains opportunities. “I am still such a firm believer that not only does education enable one to critically think and analyse but also education gives one the opportunity to be inquisitive, seek to explore and know more and the more you can do better, a learned/well-read/educated woman is able to challenge the status quo, I believe being educated gives one option and looking at how marginalized women are in society particularly black women it is imperative and essential for women to be educated.” Rinae established a reading club in the township of Seshego in 2015 for children aged between 4-14 years old, currently, the club has over 50 children and has strong support from the parents. She describes the reading club as a platform for children to learn to read and write for enjoyment, it’s a space in which children learn mathematical, social and literacy skills. “I’ve just observed how children enjoy our sessions and most of them have become avid readers, I love how they speak their minds and express their opinions that is actually what’s important for me.” Rinae has always wanted to do work that has a meaning to her and her development as someone aspiring to be a change driver. What does this mean? Being a change driver means doing more to better her community whether it be through mentoring and tutoring or supporting community development initiatives started by her peers or young people from her village. It also means giving a voice and a platform to those who need the change most- raising awareness about initiatives and shinning the spotlight on the developments in the community. Know of anyone impacting your community? Share their story with us here.
How to be a BAWSE: Lily Singh’s best tips on how to conquer life
Lily Singh is best known for her Youtube channel Superwoman which has over 1 billion views and has featured guests ranging from Michelle Obama to Zendaya. Her book, How to Be a Bawse: A Guide to Conquering Life describes a BAWSE as a`a person who exudes confidence, reaches goals, gets hurt efficiently, and smiles genuinely because they’ve fought through it all and made it out the other side`. She emphasizes that life is not about surviving but rather taking the decisive steps to have more effective control over your life, choices, and actions. Here are some of our favorite tips from the book to get you started on your ride to be a BAWSE. Conquer your thoughts We are the products of our thoughts, what we think affects how we treat others and allow others to treat us. Conquering your thoughts put you in charge of yourself. It means being accountable for the things you say and do. So when you find yourself in a situation that challenges you or makes you feel a certain way ask yourself WHY you feel a certain way, WHAT made you perform a certain action, and HOW you could do things differently. The information you discover is powerful because it helps you to discover patterns and in turn use your mind productively and efficiently. Words lie, actions lie too, but consistency speaks the truth Now if that line doesn’t speak truth to you, I don`t know what will! Consistency is key: people determine who you are depending on what you do. If you are always late to meet that deadline or never do that task you said you would do, people will come to know you as the unreliable person. That is not the reputation you want to have. Consistency and habits breed good behavior, you begin to create patterns that show people that they can trust, rely and count on you. If you want to be taken seriously, you need to show people who you are and then keep showing them. Seek out situations that make you uncomfortable Comfort Zones: we love them, they make us feel happy and safe. When we are in a situation that we do not feel is tailored from us we tend to panic and act out. We basically do not cope because it is not the reality we know or are used to. Use an uncomfortable moment as a learning tool, what does it say about you, what are you doing to address this uncomfortable situation. What can you learn? Being uncomfortable does not mean sit back and refuse to do anything, just because its no longer the norm for you. You have to be proactive, take matters into your hands, see what difference can come out of this experience. If you want to stay in the league, keep up to date on the game Learning is a lifetime process. There is always room to further your education and skills, no matter how high up the career ladder you get. Do not become too self-assured that you do not think you have any more lessons to learn. Learning more about advances in your field can help you shape your goals, enhance your career and keep you above the rest. Do not presume you know it all or that you have become an expert whose opinion is the only one that matters. Take time to refine your skills and competencies. This does not just refer only to taking short or online courses to nurture and grow your skills, it also refers to the lessons you can learn from others around you. A brilliant quote from the book is “Being the dumbest person on your team doesn’t make you a stupid person; it means you are smart enough to select people to work with you can learn from”. This means surround yourself with people you can learn from. Asking questions when you don`t know is not a shortfall, it is dedicating yourself to learning something new. Don’t be afraid to ask for things. The worst that will happen is that you’ll be told no! Too often than not, we tell ourselves `no` before we even do what we wanted to achieve. We become the roadblocks to our own goals. But, what if you denied yourself a yes, an upgrade or a promotion? ASK AND YOU SHALL RECEIVE. It is a famous line for a reason. If you do not ask, you will never get what you want. You do not even open yourself up to the option of getting it. Do not be afraid to put yourself out there, to request for more when you know you deserve it. Sure, we are all scared of rejection but that allows us to adjust and try again with something better that works. A Motherland Mogul knows her worth and when to ask for it to be respected. Do not talk yourself out of asking for that raise, state your case and demand your prize. You may just surprise yourself by getting exactly what you asked for. Got an article you’d like to share with us? Share your story with us here.
Vulnerability: Your key to smashing goals this year
[bctt tweet=”To be Vulnerable means to be open to all of life’s experiences ” username=”SheLeadsAfrica”] Ours is a generation of people striving to make their lives look perfect all the time. We post pictures, we update our statuses, we buy new things with the idea that maybe if it looks perfect enough, it will start to feel perfect. We don’t know how to handle feelings of uncertainty, unworthiness, loss, heartbreak; so we post more pictures and look even more perfect…sounds familiar right? Our inability to accept the messiness of life, the ‘imperfection in ourselves’ and the fact that sometimes we’re all just little kids trying to make friends on the playground has affected our quality of life and our ability to truly engage with each other. The average 20-something- year- old knows exactly how much money they want to earn, by what age they should be married, how many kids they intend to have, where those kids will go to school…all this with a flat tummy, gorgeous skin and long natural hair! It’s a lot on any one’s plate and has made life this series of ‘check-list moments’. It’s no wonder new year’s resolutions have been given a bad rap over the years, it stopped being about ‘the magic of new beginnings, the chance to hit the refresh button and start all over again’, and instead started being about self-reprimand, self-hate, and comparison to others. In her brilliant book, “Daring Greatly”, Brene’ Brown explores how striving to achieve your goals requires an openness to being vulnerable. The ability to stand up and say, “January hit me hard, I wasn’t prepared for some of the things life threw at me, I missed the mark and now, I must start afresh”, can affect your quality of life and ability to truly engage with other people. Our generation is afraid of vulnerability, and for good reason, we’ve all been told we are too much of something to achieve something bigger than ourselves; too short, too fat, too loud, too broke, etc, and as a result, more and more people are afraid to even try, and those that do, are afraid to try at things that really matter- those big hairy audacious goals. According to Brene’, “Only when we’re brave enough to explore the darkness, will we be closer to the infinite power of our light”. To be Vulnerable means to be open to all of life’s experiences from a place of worthiness and self-love, not self-hate. [bctt tweet=”You are enough!” username=”SheLeadsAfrica”] Vulnerability is: Starting over after that first business failed. Speaking up about your relationships so that every abuse you experienced is never repeated. Asking for more money, time, attention…if it is what will fulfill your needs. Saying no to anyone who crosses the boundaries set in your relationship. Committing to going to the gym after having fallen off your ideal weight. Asking for help. Presenting your product to the world and getting no response. Having faith. Saying ‘yes’ to love after a major heartbreak. Admitting you do not know what to do, and then looking for the answer. Letting go of some people because your business cannot afford it. Allowing yourself to be vulnerable is about acknowledging discomfort and then using it in a positive way to enhance your life experience. A few keys to enhancing your ability to manage vulnerability and therefore better able to live a wholehearted life are; 1. Be open Sometimes the goals you want to achieve won’t be achieved in the exact path you expected, but it will always be worth it. You have to keep your heart and mind open to new ideas, a new career, new employers etc when it’s required. 2. Dare to show up No matter how uncomfortable, unqualified or unprepared you might think you are, always show up. Your current life isn’t a dress rehearsal for your next life! If it’s important to you, you must show up. 3. Set and respect your boundaries Set boundaries for your time, space and relationships, and after you’ve set your boundaries, respect them. Your goals this year are yours to achieve. Vulnerability is being able to let other people know when they have crossed boundaries that you never intended to be crossed. 4. Wholehearted living According to Brene’ Brown, wholehearted living is about engaging in our lives from a place of worthiness. Too many people don’t think they are worthy of love, attention, support, promotion etc. This lack of self-love manifests itself in a myriad of ways that lead to people sabotaging the great things in their lives. As you go about the business of achieving your goals this year, you must believe that you are worthy of all you are striving for. You are enough. You are enough. You are enough. For the times when being vulnerable seems like the hardest thing to do, turn to the immortal words of Theodore Roosevelt: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood. Who strives valiantly; who errs, who comes up short again and again, because there is no effort without error or shortcoming; but who does actually strive to do the deeds, who knows great enthusiasms, the great devotions; who spends himself in a worthy cause. Who at best knows, in the end, the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly…” Got an article you’d like to share with us? Share your story with us here.
The tales of a disgruntled miss Independent
My friend is going through that phase where she is panicking about whether she will ever find the man of her dreams. I keep telling her “Girl, chill out, the sea is not empty yet”. She recently went on a date with this new guy she is seeing, and now she knows what she wants in life, and I admire her so much for that. Before she even goes on a date with a guy, she has to have conversated with him for a while and after the first date, if she is not feeling it, she is not the “Let’s see where it can go” type of girl. Maybe that’s why she is not married yet. Anyway, I asked her, “How did this one go? Do you think he is the one?”, she stared into space and after a while replied, “Yea he might be, but he asked me if we should do Dutch”. I also paused and stared into space, what does that mean, I thought. “So, for the rest of the date, we ended up talking about doing Dutch and women becoming more independent.” So, “do Dutch”, basically means splitting the bill. This made me ponder about a statement I once read which said – “These days women are now becoming the men they once dreamt of marrying”. Unfortunately, I can’t help but feel like that’s somewhat true. Why is it that many women don’t rely on men as much anymore, is it because we don’t need them, is it because they are not providing what we are seeking? Is a man no longer a man if he can’t provide? Should women turn down their independence just to maintain the man’s ego? [bctt tweet=”Women are now becoming the men they once dreamt of marrying” username=”SheLeadsAfrica”] That’s a flat out, big NO for me. Women have been oppressed and have had their rights suppressed for a long time. Now that we have more privileges and equal opportunities, some men and women are slightly uncomfortable with our liberation. So much so that some women feel the need to hide their ambition. There is something endearing about being humble, but there is a difference in taming yourself down because some people are uncomfortable with your star qualities. [bctt tweet=”You don’t win by playing small” username=”SheLeadsAfrica”] There are men out there who feel threatened if their woman is earning more than them and they feel like they are not enough. If a man feels threatened by your independence, then those are his insecurities he needs to work on, not yours. You shouldn’t have to pretend to be less just to please him. The independence of a woman can often destroy a man’s masculinity. There is absolutely nothing wrong in building together with your man, he makes his own money and you make your own too. There is also nothing wrong with sitting back and letting your man treat you and you doing the same for him. As long as the woman is not putting down her man because she is richer or more powerful than him, a happy, balanced, healthy relationship can be boded. These are just some of the things you suss out when you begin dating someone, are they comfortable with you being the bomb ass woman that you are, can they handle you, what does their ego say about you being this boss chick? It is as simple as asking your potential suitor those direct questions. Society depicts that the man should be the main provider of a family. As women, we should allow the man to be who he is and who he is destined to be. Our life’s purpose does not take priority over his your opinions don’t matter more because you have more money or are more powerful than he is. In relationships, you often have to compromise yourself and compromising is not betrayal. When you find yourself having to kill your true, authentic, hardworking, go-getter self, its yourself you’re betraying. You don’t have to kill who you are to please your counterpart. Independent women are often deemed as high maintenance, sometimes greedy and their standards are too high. Well if you don’t set boundaries or standards you will settle for whatever is handed to you in life and you will never be fulfilled. Having said all this not all men think the same. Sometimes men want more than just an independent successful woman with her own money. Hopefully, there is more to you than just your successes. What are your family values, what are you like as a person without all your accomplishments? Are you really this well rounded independent successful woman in all areas of your life. It may not be your independence and success that’s putting men off you. It’s a matter of looking inwardly, are you really this gracious, strong Queen you say you are? [bctt tweet=”Standards only scare off people who are not willing to make an effort with you.” username=”SheLeadsAfrica”] We were all put on this earth for a different purpose and we each have a duty to fulfill our purposes before we die, whether we become richer or more powerful than our male counterpart and vice versa. You never need to tone down your ambition. Some men will take pride in having a woman who works for her own because even an independent successful woman still has her vulnerabilities. After all, she is human. Got an article you’d like to share with us? Share your story with us here.
Key steps to Maximizing Your next Cash Bonus
Everyone can relate to that feeling of excitement when receiving a bonus and all of a sudden, you feel that your financial problems have come to an end. However, after a month or two, not many can account for how the money was spent, it seems to disappear with every other money that comes into the bank account (i.e. regular earnings). It’s that time of the year again when most companies will soon start announcing their financial results and employees can expect to receive communication on bonuses. Most bonus payments these days are performance related so if you receive one, it comes with a feeling of success and fulfillment that your hard work is finally being recognized. Regardless of how much you are expecting to receive, it is important to carefully plan how you’ll spend it so that you can receive the most value out of it. Proper planning will ensure that you are able to account for every penny that comes in and motivate you to work even harder towards the next bonus. So how can you really maximize your bonus? First and foremost, you need to reward yourself for all the hard work. You have worked hard all year, dedicated your time and talent towards your company, and fully earned the bonus so you deserve to celebrate and treat yourself. Splurge on that expensive item that you’ve always wanted to buy or indulge in your guilty pleasure without feeling guilty for once. However, keep this to 10% – 15% of your bonus earning and try not to go over the threshold in order to fully maximize the amount. If you are a parent or working mother, you might feel the need to also spoil your family. Why not? They have supported you all year and been patient with you on those days when you’ve had to work late nights or work away from home so they also deserve to be rewarded. Spend about 5% to 10% on the family and kids and buy everyone lovely gifts to appreciate them for their support towards your achievement. Consider allocating the remaining 80% of your bonus in the following order: 1. Pay off any debts that you owe The cost of servicing debts is going to be higher than any income you are likely to receive on savings or investments. Except if your debts are non-interest bearing with no repayment commitments, it is more effective to pay off your all your debts before you think of saving or investing your bonus earnings. [bctt tweet=”Treat your bonus differently from your regular earnings” username=”SheLeadsAfrica”] 2. Put money into long-term savings or investments Any money left after you have cleared your debts should go into your long-term savings or investments. On average you should be putting 10% to 20% of your normal earnings into long-term (or retirement) savings or investments options on a monthly basis, so if you can, try to spend at least 10% to 20% of your bonus earnings in the same manner. The money can go towards your pensions, ISAs, other long-term investments products or even your personal business venture. This money is important for securing your future in the days when you don’t have the energy to work as hard as you are working now. Just as the saying goes to ‘make hay while the sun is shining’. If you have not already started saving and investing towards your future, then maybe you can start with your bonus this year. It’s never too late to start and $1 invested today can go a long way in the future with compound interest. 3. Top up your short-term savings or emergency fund If you still have money left after saving for the future, then you can use it to top up your short-term savings. This is the money you put aside for the short term emergency spend that you don’t plan for (i.e. unforeseen events) or the rainy day. Naturally, you should already be putting aside at least 10% of your regular earnings towards this account to cater for the unexpected spending commitment. The recommended practice is to have about three months of income in your emergency account as a minimum. Anything left can go into your miscellaneous account towards your next holiday or luxury spend savings (to fulfill your ‘wants’). To conclude, the bonus is a special earning that you’ve worked for and it’s important to treat it differently from your regular earnings. A fully maximized bonus is more memorable and being able to account for every amount makes it feel even more rewarding. A financial planner can assist you with savings and investments options that suit your goals, life commitments and risk profile (capital at risk). Good luck with the announcements. Hope you smile to the bank by getting a bonus payment that rewards all your hard work over the last year. Got a story you’d like to share with us? Share their story with us here.
5 Simple Steps to finally launching your business idea
Was one of your new year’s resolutions to finally get that blog, podcast or business idea off the ground? Well, if so, I’ve got great news for you! I recently sat down with the amazing Tobi Olujumni who shared 5 simple steps that you can take to turn this dream into a reality. For anyone unfamiliar with her, Tobi is the founder of the WTALK, a Multiplatform Entertainment & Faith Network which empowers Women to explore Faith via entertainment. W360 is the membership streaming service of WTALK set to redefine Faith within global entertainment. She is a powerful communicator and sought after preacher of the Word of God. You can read the tips that she shared in our interview below: 1. Start small but do something First of all, I would say, start small. Start small but do something. I think that in the day and the society and the culture in which we live now, everyone expects you to have ten thousand followers or a hundred thousand followers, or what have you. And you’re almost deemed unsuccessful if you haven’t attained that. All of these things are just massive distractions. If you have something on your heart to create, I would say start small. If you want to start a blog, start writing. Start writing on your notepad. For example, it’s so funny because someone asked me about how I do status updates. Well actually, some of my status updates come on the train and I put it in my notepad. Then I get a kind of a nudge a few weeks later and I think “Oh, that’s for this time!” and I post it. So first, I would say, start small but do something. That’s big! Because, you know, I have a lot of people that come to me and they’re like “how?” or “what should I do” and I’m like “just do something!” It doesn’t have to be fantastic. I am a perfectionist but sometimes that can work against me because sometimes some things need to go out. Some things need to resonate. It’s not about the camera angles, it’s the message that needs to reach the person who needs it most. So that’s why I would encourage whoever it is to start and do something. 2. Be consistent And then I would say, be consistent. Be consistent because people like to trust that you’re going to be around. That’s how you build a community. That’s how you build a following- if people trust you; that you’re going to be around. And, if you think about it, if we look at any of the big, massive brands, we trust that they’re going to work. For example, if I log onto Netflix, I trust that the shows are going to be there. That’s because of their consistency and I think, as you show up and you’re consistent, people will build a trust towards you. People will build a trust towards your voice. 3. Know your voice The third one I would say to everyone is, what’s your voice? It’s incredibly crowded. It’s incredibly noisy. People are getting notifications left, right and center. So, what is your voice? It goes back to knowing your identity because I think your voice flows from your being. For example, I’m not creating anything today that doesn’t flow organically from who I am. You only have got to spend about an hour with me and you’ll know that’s true. So, I would say, what’s your voice? I hear people say they want to be the next Oprah. Good for you but Oprah exists and she doesn’t look like she’s going anywhere for now. What’s your voice? Because your voice will resonate to the place it’s supposed to be sent. 4. Be persistent and be determined And, after consistency and knowing your voice, be persistent and be determined. Your idea is not going to grow overnight. If you get it overnight, you’ll probably lose it overnight. It’s about legacy. It’s about building deep roots. Like at this moment, I’m not overly concerned with having millions of followers but what I am concerned about because we’re in our infancy at this stage (we’re under 5 years as a company), is building deep roots. Roots that are so deep our infrastructure is laid and it’s tight so we can build upon that. If your infrastructure’s dodgy, if the foundation’s dodgy and you’re trying to get to 100 followers, the whole thing’s going to collapse. The fact is, if you don’t want the long endgame, I would challenge you to question why? What is your why? If you just want to make a little bit of money- you can do something else that is less stressful. If you want it now, I would challenge you to question your why. If you get your why, then you’ll know it’s definitely a long run. 5. Be passionate You must be passionate about what you’re doing because you have great wins and you have days where you’re just like “oh my goodness!” And I just think, the thing that keeps me going is my why and my passion. It’s the passion- seeing who you’re hoping to help or who you’re hoping to bless or who you’re hoping to communicate with, it’s those things. Having a little reminder on your phone is really helpful too. Got an article you’d like to share with us? Share your story with us here.
Positioning Your Brand Strategy for The Nigerian Market
Brand strategy is the process of positioning your brand in the mind of your target market. The goal of every brand should be to be top of mind in their customers’ heads – that is whenever a customer thinks of your product, your brand should be the first name that pops in their head. For instance, whenever you think of ordering a cab, the first name that comes to mind is usually Uber, or, if you want a cold, non-alcoholic drink, Coca-Cola comes straight to mind. The aim is to be the top of the market niche of your brand, the customer needs to specifically identify your brand as distinct from others in the market. Brand positioning occurs whether or not a company develops a brand strategy, for every market, there is a market leader and less recognized brands. Every company has to craft a brilliant and progressive approach to positively position its brand to grab the attention of its target audience constantly. Basics of Brand Positioning The basic four elements of brand positioning are: Target market: Who are your customers? What is the major demographic constitution of consumers that your brand appeals to? Market definition: What level is your brand competing for? How is your brand relevant to customers? Brand promise: What is the most convincing, logical or emotional benefit to your target market that your brand has over your competitors? Legitimacy: What is the most credible evidence you can present to confirm that your brand would deliver on its promise? Brand strategy styles There are four branding styles prevalent in Nigeria, choose the ideal strategy for your brand and implement. The big bosses battle This branding style is usually for brands that are in a prominent market category with the market leadership margins within fringes of each other. Examples of these are Coca-Cola versus Pepsi and Jumia versus Konga. These two categories of brands are very similar and are constantly competing to gain market share. It is honestly a battle for the big bosses due to the amount of money and time it takes to successfully attempt this strategy. Big Fish, Smaller Pond This idea is the basis of most specialist and personalized brands. It is based on the idea of creating a niche within an underserved market, which is basically identifying a sector of an existing market whose needs have not been met by market leaders and positioning your brand as the solution to this market gap. For instance, there are several platforms that cater to needs of career women and female professionals, however not a lot are youth-focused, which is where She Leads Africa comes in. Fundamentally, this style avoids going head-on with the market leader but focuses on a specific niche. Game changer This brand positioning reframes an existing market in new ways. It gives customers new and innovative benefits that make market leaders and your competitors so irrelevant that your brand becomes the new market leader. If the needs or expectations of your customers change, you differentiate your brand from competitors by highlighting its distinctiveness or marketing your brand in a revolutionary way. Take Jameson’s foray into the Nigerian market, for instance, other drink companies brand their product as aspirational lifestyle brands or luxury brands, to be honest, aspirational branding is the de-factor brand strategy for products similar to Jameson. However, Jameson took the alternative route and branded as an artsy, cool kids brand, which has sporadically fast-tracked its market penetration in Nigeria. Another example is Wanneka Hair, the hair extension retailer that achieved Instagram fame by using unique brand storytelling, unique content, influencer marketing and several other techniques to achieve market leader status in a saturated market. This branding strategy will highlight your distinctiveness and help you beat the market leader, however, your strength must be backed by good quality product and service. This style gives a feel of exclusivity, community and a unique experience for its customers. First mover When there is no other product or service like yours and you are the first of your kind, you have first mover advantage and you get to invent your market. This strategy is for brands that do not fit into any existing market. Examples of this strategy are Uber and Printivo. The taxi-hailing app market did not exist before Uber created it, so also a Nigerian online DIY print provider had not been invented before Printivo. The benefit of this strategy is that your brand would be the default market leader because you literally created this market. However, this strategy can be risky because you might not find the right product-market fit simply because the market does not exist because there is no need for it. There are several brands that flopped in an attempt to fill a need that doesn’t exist, don’t join them. This strategy comes with several copy-cats, nonetheless, patents and trademarking might help, but if your product can be easily imitated, ensure you get enough head start to gain as much market share as possible. Got an article you’d like to share with us? Share your story with us here.
Effective ways to ensure a successful job interview
You have managed to leap off the pages of your curriculum vitae and cover letter and have been invited to a job interview for a prospective job role. Of course, you are stressing out, yes you are one step closer to grabbing that dream but the pressure is mounting and you have to prove yourself one more time (and now there is no paper to hide behind!). How do you ensure that you are successful in your next job interview? Prepare and prepare and prepare Preparation is your friend and is going to ensure your success. One of the first steps should be to find out from your future employer if there is anything you can prepare ahead of the interview. If they are obliging, you could go further to find out the format of the interview and who will be on the interview panel. This is something you can (and should) also find out from current employees. Read over your curriculum vitae and cover letter, be familiar enough with them so that you can address any questions on them. Know why you included specific details – what were you trying to get across about yourself? If this is the first time you are applying for a job, make sure you are able to highlight how your background has equipped you for this position. The same goes for a position you are applying for within the same sector as you are currently employed. If you are looking at branching out from what you have previously done then it is necessary to be able to illustrate how your skills are transferable. For example, if you all your experience is limited to corporate and now you intend on moving to a government department, detail skills you acquired during your corporate experience and how these could be applied in your new setting. Preparing for this pre-empts the inevitable question about why you are making a change and goes one step further in showing that you have thought about how your past experience, although different, translates. Practice You could go about practicing by either going through a mock interview or even more informally just chatting through some questions. This is a must in ensuring that the actual interview is not daunting. Work through some basic questions such as personal background to start off with. Then move on to specific experience and education. Make sure you can also address questions about the new position and company. Would you be able to answer why you are leaving your current position? Or some of the more sticky questions such as what makes you different; what is the biggest challenge you have faced and what is one quality you would change about yourself. Make sure that you do not over-practice, you do not want to come across as rehearsed during the actual interview. So walk that fine line between practicing and coming across as rehearsed! Questions During the latter part of an interview, it is inevitable that you will be asked whether you have any questions for your prospective employers. It is imperative to ask questions and in order to be able to do so, you need to factor this into your preparation. Questions can relate to the working environment; the type of clients and if you are aware of who the interview panel will be ahead of time – questions can then be addressed to specific people. For example, if you know the head of the department will be part of the interview, try to research some of the work she or he has recently been a part of so you can ask a more detailed question. Remember, inasmuch as an interview is about you being judged, it is also your opportunity to assess whether this position is the best fit for you. So if work/life balance is integral to your happiness then be sure to ask about this in the interview. Current Employees Try to connect with current employees. They can assist in shedding light on what the work environment is like and what the position you are applying for entails. A good starting point for connecting is LinkedIn. More often than not you will have connections in common, which makes connecting a lot easier. They can also help you figure out if the position advertised is really what is described or in substance is something else. Current employees can be a great resource for understanding our potential work environment and role. Outcome of the Interview Before you leave the interview, be sure to find out how the communication following the interview will go and who you can contact if you would like feedback. Whether you secure the position or not, feedback is key. You have an idea of how you would like to come across but did that materialize and is there anything you could have done better? Of course, these are more critical to know if you did not secure the position. So often when we fail we want to forget about the experience entirely. But knowing what did not work will put you one step ahead in terms of preparing for the next interview. Do not read notes up until the last moment before you enter the interview. Take some time before to try to relax! It is really difficult to do, especially when you know you need to ace the interview, but having that sense of calm will translate when you go into the interview. Small things like speaking slowly are also important and are sure to ask for a minute to think something over if you are unsure – there is no need to answer immediately! And lastly but most importantly, be yourself and do your best. Got an article you’d like to share with us? Share your story with us here.
10 easy ways to maximize Valentine’s Day sales
Valentine season can be a really busy for retail businesses, it is therefore important that business owners maximize the opportunity to increase sales at times like this. If you have been in business for up to 2 years or more, you might want to refer to sales data from previous years. This sales data can be used to prepare and determine ways to increase sales volume. Having the right products is good but promoting what your business is offering just in time for valentines to build up sales is even better. To achieve this, use the right communication channels to reach your target audience. Get as much exposure as you can, reach out to past customers as well as potential ones. Here are general tips you can apply to drive up sales this coming Valentine. Curate gift combinations (gift baskets/boxes) Put related products together. Be creative with your ideas, make the combinations simple and appealing. Make sure you consider your target audience and whom they will be buying the gift for. Create an experience with service combinations Valentine’s Day is mostly about pampering loved ones. Depending on your target audience, put together indulgent packages. If your business is in beauty and hospitality, this is something to consider. For instance, if you own a spa, you can combine various treatments and offer as one package for valentine. Create a bundle comprising the range of products you offer. Make sure the products are related and make them available as readymade options so buyers can simply grab and go. An example of such bundle is a Perfume gift set by Victoria’s secret containing a shower gel, body cream, and perfume. When you can, offer to wrap gifts for free or include it as a service to provide convenience to your customers. Partner up Collaboration during peak seasons can be at an advantage for you and your business. You can team up with reputable local businesses to create joint packages. For instance, if you’re a florist, team up with a baker to create a package for valentine. Create a buzz Hold a fun contest to engage your followers on social media and create a buzz around your business. Make sure you are well aware of rules/restrictions associated with putting up contests on various social media platforms. Make sure you time your promotions to capture early and late shoppers. Get the word out and announce your last minute gift deals. Make gift card options available Most last-minute shoppers are usually open to this, usually because most times they do not have a clear idea of what to buy. Design a gift card that’s appealing and gives a good impression of your business, be sure to include terms and conditions when issuing these gift cards. Think beyond valentine’s day Take advantage of valentine’s day rush to build a database your business can use in the future. You can present visiting customers an option to sign up / subscribe to your business website, app or whatever platform your business operates. [bctt tweet=”Prepare your staff to deal with the pressure of increased sales a peak seasons.” username=”SheLeadsAfrica”] Most importantly, remember to have fun even as you help others express love this season.
Emeline Nsingi Nkosi: Never sell yourself out – stand up for what you believe in
Emeline Nsingi Nkosi is a confident and experienced bi-lingual actor and presenter based Accra, Ghana presenting for GHOne TV. She is currently presenting and producing a lifestyle and entertainment show called ‘The Core’. She has interviewed the likes of Asamoah Gyan, Ozwald Boateng, Abedi Pele, Azumah Nelson, Sarkodie, M.Anifest and many others. Emeline has a background in Fashion Textiles. She was named Hilary Alexander’s “Secret Seven to Watch” and nominated for the Ethical Award at Graduate Fashion Week 2012. During her final year in the university, she created a visual dissertation on natural hair which awakened her love for presenting and producing. Emeline founded M about Town, a London based Lifestyle show in 2015. Highlights include interviewing Rosario Dawson, Ian Taylor and documenting the Ethical Fashion Forum Summit and Fashion Africa Conference 2015. Emeline has been writing and interviewing celebrities for ThandieKay.com since early2016, concentrating mostly on inspiring individuals, she has interviewed Angela Bassett, Ade Hassan, and Zuriel Oduwole. She has joined Alexander Amosu’s prestigious LuxAfrique and covers Art exhibitions, Luxury Travel, Restaurants and Fashion in London and internationally. Emeline Nsingi Nkosi makes us proud to spell our name W-O-M-A-N! [bctt tweet=” Pace is better than haste – @emelinenn ” username=”SheLeadsAfrica”] What things have you learned about life from being a media personality? Everything is about great PR and image, it’s no coincidence when you see more of an artist or actor in the media, it’s all carefully curated, and nothing is random. Your mood can really impact your work, if I have an argument with someone I care about, I can’t leave it to linger, otherwise, my day just feels dark and negative and you need to able to put on a happy face for TV. Life can sometimes feel lonely especially when knowing who to trust, surround yourself with people who really have your best interest at heart. Tell us about an interview you conducted that taught you the most? My interview with the boxing legend Azumah Nelson. He shared that his ill wife had found out that she wouldn’t survive just before he was about to have one of the biggest fights of his life. Although he didn’t want to fight, he felt he couldn’t cancel it as it was sold out. It taught me that sometimes you have to put your work before your own needs but also that at the end of the day, what really matters the most is those you care about, without them life feels meaningless. What’s the one question you wish you’d asked someone you’ve interviewed but never did? When I meet key personalities I have an idea of what I would like to ask but if it’s not possible, I tend not to dwell on it. The only person I wish I could have probably gone for a coffee, drink or dinner or maybe all three was Angela Bassett. I interviewed her for ThandieKay at a beauty brand launch that she had collaborated with. When I went to sit next to her, I felt such warmth and love. We spoke skincare and American Horror Story. What should every woman try at least once in her life? Travelling alone. It gives you such self-confidence and belief in your strengths. Before visiting my cousin in the US, I spent the first 7 days alone in New York and at a Yoga ashram in Monroe. It was both thrilling and petrifying. I’ve never relied on my senses and my gut as much as when traveling alone to various places. Advice for aspiring media entrepreneurs? Start: What can you do today that will impact your career positively? Look at how your favorite media entrepreneurs started and how can you replicate that for you? Get onto casting websites such as Starnow and look for opportunities if you want to get into presenting. Head to relevant networking events Get onto Linkedin, build your network. Hone your skills, can you do a part-time course? Check out Coursera or Masterclass What app do you most often use? Sleep Cycle. I’ve used it for around 983 nights as of today, I’m obsessed with my sleep and getting enough of it. What can you not miss on TV? I don’t watch TV at home but when I’m traveling I’ll put on the TV to see which channels are in that country and which programmes they watch. At home, I’m more of a Netflix chick, I’m currently waiting for the new season of The 100. What is the best advice you have ever been given? One of my uni teachers told me to slow down and remember that I have a long career ahead of me. For one project, I must have put about 5 different design ideas into one and she reminded me that if I am to have a long career ahead, then why use up all of my ideas in one go. I want to achieve everything yesterday but actually, there is no need, pace is better than haste. What’s the key to developing a successful personal brand? 1. Being authentic to yourself and your audience, I’m really not good at lying and then remembering that lie, so I can’t pretend to be something I’m not or will be found out. At the end of the day, there is only one you and those that like you will stick with you. 2. Knowing what you stand up for, so when opportunities arise you know if they fit. For example, although I love red wine, I’m not a big drinker, so an alcohol brand sponsoring one of my shows wouldn’t really fit, it’s not me and I can’t stand there pretending to like something that I don’t. 3. Never sell yourself out – stand up for what you believe in, don’t be swayed easily but be flexible. Rooted in a tree but flexible like the branches. What brings you the greatest joy? Simple things in life, the sun, warmth, my partner, mum, brother, those close to me being happy and fulfilled. When I see a project