That money you want is in someone’s account: Amba Eyang – Ajakaye
Not every “celebrity” is known. There are powerful women who are not just breaking glass ceilings, but also impacting the lives of people they meet. One of such extraordinary women is Amba Eyang-Ajakaiye, a Brand Storyteller and Business Strategist. She is the founder of iDare.NotDread Nigeria, a social engineering platform promoting innovation, creativity, and enterprise through storytelling and value sharing. She is also team lead of the Build My Business initiative born out of iDare.NotDread’s enterprise. Centered on building skills and capacities for young people in the business. This project launched grand ideas such as the BMB Expo and BMB Training school (online) in 2017. Amba has gone from transforming ordinary people who would have never thought of writing their own books, to making them authors. She’s also supporting small businesses to achieve scalability and growth especially, by helping them identify and understand the importance of “target markets” and “market validation”. In this interview with SLA contributor – Wuraola, Amba Eyang-Ajakaiye bares it all about IDare.NotDread and highlights why small business owners should “do it afraid”. Tell us about your company – IDare.NotDread iDare.NotDread is a social Enterprise promoting innovation, creativity, and enterprise in Nigeria. Our focus is primarily to build women communities and empower them with creative and innovative skills for business growth. What’s one business tip you wish most business owners knew and could wield to their advantage? Network. Meet people. That money you want is in someone’s account. That unspoken challenge can be solved by someone. Attend workshops, events, and meet people. Most people don’t bite. How can entrepreneurs begin to understand the power of conducting market validation, and collaboration with other SMEs? I believe in collaboration. This is why I try to build communities. We started the Abuja food community in May, and its amazing to see how much collaboration has happened in a group full of women. Yet, we probably thought women prefer to fight. No. The moment businesses understand that collaboration first means ‘here is what I can give you’, before ‘give me what I want’, they will lead better businesses. With a lot of fake business coaches around, what makes your brand different? We didn’t just arrive. We’ve been here a while. In 2013 we started with creating a platform for entrepreneurs to share their stories and inspire others. Over time, we realized stories weren’t enough. Capacities needed to be built. So we went all in to try to understand the real needs of the entrepreneurs we wished to serve, and since 2016, we started contributing to conversations around digital technology and creating a good impact in the digital space. Since then, our efforts have birthed super brands. In the past 3 years we have successfully trained 4,000 entrepreneurs on digital strategies as well as provided opportunities for business visibility. Many thanks to the opportunity Google granted us through the Digital Skills for Africa programme and a host of other partners who have trusted us to work with them. Why should SMEs understand their target markets before making an entrance into the market? Because if we don’t, we would be hitting our heads on rocks. Hard rocks. You can’t sell to everyone, and this is why research is key to identifying who your market is. Tell us about your Ebook Challenge Its amazing! I launched my first ever ebook on March 2019, titled ‘How to write your first eBook‘ and that’s where the ebook challenge began. We are currently on our 3rd cohort and it’s been amazing!!! Every 2 months we launch a new set of authors who are super proud of their achievements. It feels great to empower people to create wealth with their knowledge. We are looking to expand the community beyond eBooks to help more women create diverse digital products and generate more income. How does the “Do It Afraid” catchphrase relate to entrepreneurs who don’t like taking risks? We all have fear in us. It’s an emotion. I am still learning to tame my fears. And we all should. The best way to go about it is to go ahead and do that very thing you fear. I have coached a number of businesses and one of the areas I tend to focus on is to help them fight those limitations – the little voices and beliefs that make them feel less of themselves and limited. It’s important we act despite fear. Accept your fears but act. What’s the worst that could happen? Failure? Then show me one person who NEVER failed.
Yukabeth Kidenda: I Want To Celebrate And Dignify The Teaching Profession
Teach For Kenya is one of many independent chapters of the Teach For All Non-Profit organization, that is currently being set up in Nairobi, Kenya by Yukabeth Kidenda who is both its CEO and founder. Passionate about education and mentorship, Yukabeth is on a mission to build a movement of ethical leaders to drive reforms in Kenya’s education ecosystem. In this article, Yukabeth talks about her passion for teaching and her dream for education in Kenya. What inspired the Teach For Kenya initiative? Teach for Kenya is not the first of its kind, there are actually 50 other partner networks that exist all over the world. Teach For All was started by Wendy Kopp, an American who actually started it as Teach For America initially. Her inspiration came from coming face to face with the inequities in education in her hometown and feeling a burden in her heart to help bridge those gaps. From the success of that, she decided to replicate the model across other countries. When I was done with college, I decided to take a gap year and went to serve as a teacher in Honduras, Central America. That entire year was 365 of the happiest days of my life. I came back home, but for one and a half years, I couldn’t find a job. That really made me question everything that I had believed. For a long time, I had this belief that education was what gets you to be successful. I questioned that notion a lot and began to think – How come the education that I received didn’t prepare me for this slump on the road? How come this great education made me sit at home for over a year jobless? Why didn’t it help me sell myself to a potential employer? That is when things in my mind changed, I don’t want to just help people get access to education, I want to help them get access to QUALITY education that will enable them to thrive in this 21st century. That’s why I dedicated my life to working in educational organizations. I started with adult learning and corporate training, then worked with Microsoft with their education team to push ICT training and certification. Thereafter I joined Metis where I was running a fellowship program for educators across all sectors and went on to work with the African Leadership Group as a leadership facilitator and now getting ready to launch Teach For Kenya. I had been mulling over this with one of my mentors, Kennedy Odede for about one and a half years and by the beginning of 2019, I just decided to get on with it and actually do something. I think right now the country is ripe for such a great innovation and I’m glad to be at the forefront of it. Why is education important to you? I have a vast background in education, all the way back to my time in high school when my mother was diagnosed with cancer. My parents really valued education a lot and still do, my siblings and I all went to very good schools. My mother’s illness did take a financial toll on the family but one thing I took note of, was that my father did not make us switch schools at any point. We could have saved so much money by going to other schools that were not as costly and I could not understand why he chose to make that sacrifice. As I got older I realized the kind of doors that getting a good education and being exposed to that kind of learning could open for me. During my university years, I approached my dad and told him that I want to support other people who don’t have people rooting for them the way he rooted for us. My dad and I soon started doing a lot of projects in the community, going out to various areas, providing books, toiletries, things that just make the learning environment more habitable and more comfortable for the students. That really generated the passion I have had since then to do more in the education field. 3. How is it going with putting together the launch? It’s been a scary, engaging, challenging but exciting process all the same. One thing that has worked in my favor, is that this is my dream job. I’ve always wanted to work with people who don’t have anybody cheering them on and supporting them. Teach For Kenya puts me in that unique position where I have basically taken the responsibility to run this organization that will help mentor recent graduates and put them in a position where they come face to face with the challenges facing their community, transitioning them on to the alumni face of the program and watching them go out into the world to impact and join initiatives that are seeking to address these challenges. So I’d say right now that the education space in Kenya is very ripe. There are so many people who are very receptive to the idea of Teach For Kenya, and think it’s been a long time coming so the support has been overwhelming in a good way. I plan to pilot this program with our first 20 fellows in January 2021 so what I’m focusing on right now is doing community research and going out into the areas where we will potentially get to speak to the communities, the teachers, students, and parents and find out what their needs are and how our skills can best match those needs. It’s a lot of work but I feel like all of us as citizens of this country and this continent needs to do our part, this is me right now choosing to do my part. I hope this encourages anyone who may think that their part may be too small – we’re all pieces in a puzzle of a beautiful bigger picture and by doing our part, we
ILHAN OMAR: From Refugee camp to US Congress
When I think of a Boss in 2020, I think of Ilhan Omar. Omar echoes Lupita Nyongo’s Oscar speech when she said “No matter where you come from your dreams are valid”. Ilhan Omar took this to heart as she began her campaign to the House of Representatives in the US Congress. She is now known as Representative Ilhan Omar of Minnesota, but her journey to Congress has been something of a dream. Omar is a Somali native, who was a refugee in Kenya before she relocated to the United States. She was recently elected to the US Congress in a historic fashion. She is the first East African (Somali) woman as well as the first of two Muslim women elected to the House. The US House of Representatives today is comprised of Boss Ladies who have worked their way to the top. Ilhan Omar’s story stands out because of her resilience and compassion as she introduces new bills on the US House floor. THE BEGINNING Ilhan Omar was born in Mogadishu, Somalia in October 1982. She grew up in Somalia until the civil war when she and her family were forced to flee the ongoing civil unrest. Omar spent four years living in extreme poverty at the Dadaab refugee camp in Garissa, Kenya. She and her family overcame obstacles and were able to relocate to the US after securing asylum in 1995. She was raised in the United States from the age of 12. Her upbringing in the United States sparked her interest in politics. Omar shares stories of her youth when she went to political meetings with her father and saw the lack of female leaders in the political sphere. She went on to study political science at North Dakota State University. Her studies of politics gave her the tools needed to embark on the journey to becoming a political pioneer in 2019. THE BUILD UP If you have been following Ilhan Omar’s story, you will quickly realize that she is an outspoken politician. Her journey to the US Congress is a buildup of courage in the face of opposition to anything that goes against the status quo. Omar’s political stance on many issues, especially immigration comes from her experience as an immigrant. She once said in an interview… “For me as an immigrant, who didn’t speak the language, when I had struggled as a kid, my dad would say: Once you are able to communicate with people, they are able to connect with you beyond your otherness…” Omar’s ability to connect with the fellow immigrant who may be struggling with their new environment struck me as a compassionate quality. She understands the immigration issues and can give a voice to the concerns of the immigrant population in the national conversations happening in the US Congress. BOSSING UP She was the Director of Policy Initiatives for the Women Organizing Women Network, based in Minnesota USA, where she was advocating for East African women to take initiative in civic and political leadership roles. According to the WOWN website, the purpose of the organization is to “Empower all women, particularly first and second-generation immigrants to become engaged citizens and community leaders regardless of political affiliation”. The WOW Network seeks to encourage Diaspora women to engage in civic conversations that bring light to the issues that immigrants face in the United States. From the role as director of this network, she was able to gain the confidence to launch her campaign for office in the United States Congress. The boss lady emerged as she fought hard to win a seat in the House of Representatives. She was elected to the US Congress in 2018 and re-elected in 2020 . If you’d like to see more content like this, please join our community. It’ll only take 2 seconds.
Why Your Business Ideas Aren’t Working
By ensuring that your goals are S.M.A.R.T, you set yourself up to experience the thrill of an achievement that will become a motivation for future successes. Did you know that you can give 110% effort and fail miserably, even with a good business idea? I’ve seen it more times than I can count. An eager entrepreneur has a brilliant idea and quickly forges ahead, only to come back disappointed that things did not work out. By the time they come to that realization, they have likely invested a lot of money, energy and time that they will never get back. Entrepreneurs going through this experience usually assume that they are simply not cut out for entrepreneurship. It is at this point that I dig a little deeper into their execution process and I find that the real problem was that the idea or goal was underdeveloped, leading to poor execution. It was a set-up for failure from the start. I then have the task of talking the entrepreneur off the ledge by explaining that there may have been nothing wrong with their effort, resources or intentions. The reason for the apparent failure was likely that the goal was an inherently bad goal. When it comes to execution in business, a good goal is not just noble in its intention, but it also S.M.A.R.T. It is specific, measurable, attainable, realistic, and timely. Ensuring that your goal meets these criteria increases the likelihood of success. It eliminates wasted time and hones in on the best strategy for success. Specific goals break down your general goals into manageable pieces so that they are easier to achieve. A great example of this might be to increase your annual revenue. “Increase revenue in 2019” is a noble general goal. An even better goal is to “increase revenue in 2019 by identifying profit leaks and creating monthly marketing campaigns in order to obtain new clients.” Using that example, it’s easy to see how an entrepreneur can go from casting a wide net and taking a chance on what sticks, to identifying a specific strategy for success. Even that specific goal can be further developed as you think about other factors that will affect the outcome. By adding metrics and changing the goal to “increase revenue by 40% in 2019, by identifying profit leaks and creating monthly marketing campaigns in order to obtain new clients,” the direction and initial action steps are even clearer. This way, there is little room for wasted resources and time. The attainable and realistic factors in the S.M.A.R.T. formula are subjective factors determined by the individual’s readiness to start working on their goals. An entrepreneur who does not have a marketing budget needs to first raise the money or create a budget for marketing before embarking on the goal above. It seems obvious enough, but many entrepreneurs still do not count the cost before they set their foot on the pavement. The last piece of the formula is timeliness. This ensures that the person setting the goal has a sense of urgency and can fend off complacency when working toward their goal. It is easy to overlook this final piece, but it is just as critical as the others because it has two extremes: too much time allotted for the goal, and not enough time. When there is too much time, it is easy to fall into traps of procrastination and complacency. These are traps that force individuals to believe they have more time to do the work than they actually do. They lose their sense of urgency, which opens the door for others to leverage their ideas, or for a competitor to get to a product launch before they do. The other extreme is not to give yourself enough time. By rushing toward the goal, entrepreneurs stand the risk of sabotaging by not properly assessing the risks and all of the factors necessary for success. After all, there’s value for the entrepreneur in trial and error and even failure. However, by ensuring that your goals are S.M.A.R.T., you set yourself up to experience the thrill of achievement that will become a motivation for future successes.
10 MUST HAVE ITEMS FOR A YOUNG PROFESSIONAL’S CLOSET
In 2016 I moved back to my home country, Sierra Leone. Yes, sis— that tiny country on the coast of West Africa, no one knows much about. Sierra Leone has a population of approximately 7 million people, we have government institutions, a growing and healthy private sector dominated by the mining, agriculture, hospitality, and the FMCG industry— as well as a large NGO presence. With a range of middle-management and administrative job options so close, yet so far out of the reach of Sierra Leoneans. None-the-less I was determined to learn the political, economic and social landscape of the country, work for NGO’s whose mission statements I believe in, and start my own business! The only problem was that, at my big age of 24, I had no young professional wear! I was coming out of a two-year job in a tech start-up where we wore jeans to work every day. I quickly learned that to go on job interviews, or meetings with potential investors and clients for my own start-up, I needed affordable yet good quality business casual items in my closet. Below I will share with you my the top 10 items that saved my interview and client meetings game for two years of freelance consulting and building a start-up. Illustrating each item is the fabulous and unparalleled stylings by Fatouma Haidara, also known on the gram as @the_fashionartist_. 1. The high-waisted paper bag trouser A good quality high-wasted trouser in black or dark/navy blue goes with almost every professional shirt and even casual shirts. This piece changes any outfit from the casual to – “I’m fresh out of an important meeting” look. The tip here is that it cannot be a tight fit or fitted trouser. The slightly loose wear allows you to run around flexible all day from meeting to meeting as most bosses do. 2. The cotton poplin shirt Every woman needs this in every color! Start with the basic office blue and work your way from grey to every color under the sun! Even a basic office blue with different patterns like stripes and polka dots works. You can collect these over time. But if you find a store where they’re on sale, stock up! 3. The flounced/satin/silk blouse There are a million and one materials, cuts, colors, and designs to buy this in. Essentially, what’s great here is that its a stylish yet comfortable shirt that can be worn with many different kinds of bottoms while maintaining a professional/work-based air about your outfit. 4. The black ballet shoe Practical, comfortable and transferable! This is best for work when fully covered (no peep toes— most offices and interview spaces have either a written or non-explicit policy against this anyway). It is best to get this shoe in good quality leather (or good enough quality) so that it lasts long. I had an all-black one from Aldo with an alligator texture and a small gold zipper in the back, and it lasted me 3 years of daily wear! 5. Closed-toe low-heeled pumps Neutral colors like black, beige and nude are a good place to start. This has the same appeal as the black ballet shoe, however, I recommend having at least one or two of these because some offices require them for meetings. I find pumps most essential for networking events and conferences, they add an extra layer to my self-esteem for some reason. 6. The non-fitted high-waisted knee-length (or below) pencil skirt Yes oh, this one is mad specific because I find that if just one part of it is off, it doesn’t hold the professional gaze that I’m going for. Pairing this with any kind of top or a classic round neck jewelry piece is a quick and easy young professional look for your more relaxed days. 7. The blazer You may not work at a bank or in a law firm— but trust me, a blazer always comes in handy one day or another! 8. The Longchamps Pliage This one is a bit of a splurge and a luxury I know! But if you have something similar then go for it! What you truly need here is a black medium to a large sized handbag that is light even before you fill it with your planner, your lunch and your laptop! Carrying bags all day can be heavy, you want something easy on the shoulders. The pliage is also waterproof for those Harmattan/rainy season days. But if you don’t have access to one, then any good leather bag should do. Black is a practical color because it goes with every outfit. 9. The Pleated Skirt I could go on and on, but the skirt speaks for itself. This is my favorite piece for a work presentation, networking events and lazy days when I don’t want to be confined by more fitted clothing. It’s such an elegant piece, without even trying. 10. Your business card You know how they say “you’re never fully dressed without a smile”? Well for a young professional— you’re never fully dressed without your card! Not only does it allow potential employers to easily contact you but it’s a great avenue to use to ask people for their own business card in exchange for yours— so that you can send that follow up email and call later! Haidara is the Malian founder and CEO of the interior design firm Haii Designs and her work can be found on Instagram at – @haiidesigns_interior. In all aspects, Haii Designs, blends the traditional and modern birthing innovative and “never seen before” designs. Along with her clean, modern, and lively spatial designs, I have long been drawn to Haidara’s grown and #BossLady fashions! If you’re looking to purchase your next office ruling inspiration piece and jewellery after this article, explore tribia-by-hd.afrikea.com or @tribia.by.hd on Instagram.
How to gain global work experience as an International Student
Having the opportunity to pursue your studies abroad affords you many advantages. In addition to the fun of being able to explore a different environment and culture, you can also build your CV. This is vital because the work experience you gain will help you after graduation. It helps you to set yourself up to have options for employment. Here are some of the ways you can do that: [bctt tweet=”The best way to start building your work experience while studying is to take internships – @isireflectdaily ” username=”SheLeadsAfrica”] Visit the College/University Career Center It’s important you endeavor to visit your college’s career center in order to be informed and equipped about opportunities you can explore not just as a student but specifically, opportunities and resources for international students. Any information you receive from your college career center will help you to make the right decision on how to proceed to start building your CV. Take Internships that Are Related To Your Field The best way to start building your work experience while studying is to take internships. Even though you are an international student, you can still apply for and have paid internships while studying. This is truly necessary as it helps you build experience, learn and develop skills needed for the workforce. Also, it will help you confirm if what you’re studying resonates with the work you want to do because you will be in the environment to access things for yourself. Also, even after you graduate, for international students in the U.S. you can continue to build up work experience through applying for Optional Practical Training (OPT). This will enable you to extend your visa for a year in order to work. The OPT visa is not as complicated as the U.S. H1-B work visa process. Therefore, it is easily obtained after studying for students that want to work for a year. Volunteer For Causes You Care About Volunteering goes hand in hand with internships. Though you might not be getting paid to volunteer, you are still building your experience through it. This is because volunteering requires you to use your skills to make an impact. [bctt tweet=”You can put your volunteer causes in your CV as it will help future employers to know what causes you care about and how you want to make an impact – @isireflectdaily ” username=”SheLeadsAfrica”] Build Your Online Portfolio While Abroad While studying abroad, it’s not only about taking fun pictures of parties, selfies with roommates and pictures of events happening on campus. You can start building a professional online portfolio while studying. You can create a LinkedIn profile and a website where future employers know who you are and what you offer. Post things that pertain to the skills you have. You can discuss the networking events and conferences you attended. Building an online portfolio will help you build your work experience because employers can reach out to you through your website and LinkedIn for internships, part-time/freelance work. If you’re set to travel abroad for studies, make sure you make the most of it by utilizing the vast resources and opportunities you have to build your work experience. Got a story to share with us? Click here to share.
Here’s how you can jumpstart your career and business in 2019!
New year, new you right? 2019 is all about turning ideas into goals and turning concrete goals into actual results whether it’s in your career or business. Here are 5 ways you can jumpstart your 2019 and keep winning all year long! Set goals! I love setting goals at the beginning of the year because it’s a wonderful opportunity to take a break, think about what you’ve accomplished so far and where you want to go in the future. This SLA article gives you a step by step guide to setting goals in 2019. Look the part I remember in one of my first jobs after school, there was a colleague who never wore makeup and people definitely clowned her. They would say she didn’t look professional or always looked tired. Hate it or love it, in the professional world, how you present yourself can be the difference between you getting that opportunity to shine and people overlooking you for not looking the part. Makeup is not compulsory to look the part but looking neat, clean and pleasant will. This Forbes article explains how savvy business women should dress for success. [bctt tweet=”Jumpstart your career and business this year with 5 tips from She Leads Africa’s co-founder @helloafua! More in this article.” username=”SheLeadsAfrica”] Fail forward Failures and setbacks in life are inevitable! Even the most successful people have failed at something. To fail forward means to become better because of your mistakes, you can only do this by acknowledging your mistakes, and learning from them. Here’s a great article by a Google employee, Tanuja Ramchal on how to fail fast and fail forward. Be accountable! The key to achieving your goals is ACCOUNTABILITY. This can be in the form of a Vision Board that you check every week or in a club where you share your goals out loud. However you choose to do it, accountability can make or break whether you see real progress in your goals this year. The SLA team has pulled together resources to help you set and achieve your goals in 2018. Visit sheleadsafrica.org/2019 to find out more and jumpstart your 2019. Don’t forget to take out some time for yourself Don’t forget to take out some time for yourself! When it comes to self-care; the main lesson I’ve learned is that you have to control your life so that you don’t wake up one day and not recognize the person you’ve become. Be mindful. Be thoughtful. Be present so that you enjoy every single experience on your journey to becoming a better you. As Nigerians say, I can’t come and kill myself! In this article, Arianna Huffington, the founder of the Huffington Post makes the argument that you should sleep your way to the top! She means sleep, catch actual zzzz’s. Here’s wishing you an amazing 2019! See you at the top. Visit SheLeadsAfrica.org/NewYearGoals or OkadaBooks.com to learn how to jumpstart your 2019. She Leads Africa is a social enterprise dedicated to supporting young African women and their journey towards professional success. The organization has been featured on CNN, CNBC Africa, Black Enterprise and Fox Business and has more than 600,000 community members across Africa and the diaspora.
Mamy Tall – The Young Architect putting Senegal on the Map through Art and Design
Mamy Tall is a 26-year-old Senegalese powerhouse, architect and art director. Over the past 3 years, her work has not only catapulted and heightened Senegal’s global artistic merit and tourism, but it has also created trends in Senegalese and African art direction outside of the white gaze— a sort of ode to “our art, for us and by us”. In 2014 Tall co-founded the social media platform, Dakar Lives, that has won third place at the Linguere Digital Challenge. It has been recognized by CNN, Konbini, OkayAfrica, Hypebeast etc. It has also been classed in the top ten best digital platforms promoting African destinations, by numerous websites like Trace, Le Petit Journal and Tech in Africa. In 2018, she worked as the artistic director on projects like; the launch campaign of Selly Raby Kane’s Pichkari collection; the Sidy collection by L’Artisane; the music video to Nix’s Highlander; and the photo-booth of the Afrodysee Festival in Geneva. As an architect, Tall has worked on awareness campaigns about the use of local materials in African cities and the necessity of the rehabilitation of Saint-Louis (the ancient Senegalese Island recognized by Unesco World Heritage). She has also worked with architectural teams designing public buildings in Dakar such as the Ministerial Spheres and the United Nations Headquarters, in Senegal’s newest city: Diamniadio. She is currently finishing her first solo project, The Slim Villa. Rather than a “Jack of all trades, and master of none”— Tall is a clear “Jane of all trades and mistress of all”. Mamy Tall is also a celebrated photographer whose work has been featured in Elle South Africa x Cote d’Ivoire, Elle Decoration, the Afrourban exhibition in Montreal and Toronto, OkayAfrica, and on the accounts of Africa’s top Instagram influencers. Mamy Tall’s aesthetic across her IG platforms @mamytall and @mamymaliste echoes the clean and futuristic feel of African millennials fusing innovative local designs and Global South inspired art for projects that represent the third culture kid who speaks their native language like they never left ‘le bled’. SLA contributor Mariama Wurie caught up with Mamy Tall, to find out what it takes to be so young, yet a leading figure and force for culture, architecture, and innovation in one’s hometown— making waves across Africa! What’s it like as a young Senegalese woman, fiercely pursuing a career in this field? Tell us about your journey to becoming an architect? It’s true that the field of architecture is perceived to be a male-dominated one in our society. What’s funny is that during my studies in Montreal, there were more women than men in my faculty. I knew I wanted to be an architect since I was 8 years old. I know that’s an early age, and I don’t even know if I can say where it came from… maybe because I love sketching, imagining, tinkering with stuff and above all— I have a lot of energy. My parents really pushed me in this direction, not to mention meeting Atepa Goudiably (a famous Senegalese architect) at the of 12, was a determining point in my life. Becoming an architect allowed me to discover who I was, what I wanted, what I don’t believe in, and what I support— it’s been a rediscovery of my sense of vision (through an architectural lens)! It’s this experience that today allows me to assert myself as a woman architect with convictions. As architects, our common mission is to constantly solve problems posed by the environment and society, we must never let misogynistic remarks hold us back. What was your favorite project you worked on in Dakar? What was your motivation for this project and how did you accomplish the project’s goal(s)? I have been back home in Dakar since May 2017 and I must say that I have had a lot of stimulating creative experiences. However, to date, my favorite experience has been working on the music video for Highlander (April 2018). The reasons that motivated me, the building featured in the video, the people I worked with— everything was in perfect symbiosis. I had already been contacted by the Nix team for the art direction/realization of the video, but it happened a month or two later— Nix called me one Tuesday saying “Mamy! We need to shoot this weekend, I’m going on tour next Monday”. We had to mobilize and manage all the logistics in 5 days— the equipment, the mirrors, the choir, etc. And on Saturday, everything went perfectly! I think one of the strengths of this project was the synergy that was on the set and the fact that almost all of us knew each other! The shooting was top, editing with Moshady (the director) even more top. The day of the release, we had so much encouragement that it was really validating… and a few months later, the clip won the Best Music Video of The Year at the Galsen Hip-hop Awards— even more rewarding for us. [bctt tweet=”Becoming an architect allowed me to discover who I was, what I wanted, what I don’t believe in, and what I support – Mamy Tall” username=”SheLeadsAfrica”] Your designs are strikingly original. How do you get inspiration? I’m inspired by everything! Everything inspires me here (in Dakar). From— the most insignificant scenes that I see on the street, to the daily inspiration of the African creative scene on social media— which I am quite fond of and close to. I’m also inspired by the daily struggles that our society faces. One of my challenges is to make these problems that may seem trivial, “visual” to the as many people as possible— today’s digital generation. I don’t limit myself in my creativity, I think that trying to go find inspiration is a very difficult/limiting thing. What advice would you give to African women in architecture and creative/design roles for finding inspiration? The most important thing is to develop your vision of things, your capacity to rediscover banal things. In general, we look at things on a shallow level— except
Life Hacks you must Master to Help you Grow and Glow in Life
Life nowadays is more hectic, busy and can be downright overwhelming at times. A lot of us, if not all are itching for a time out or a method to handle the numerous demands life brings our way. We need to be okay within yourselves and with those around us if we are to navigate this thing called life in a fulfilling and positive way. A few life hacks I have come to find useful are listed below in no particular order – try to incorporate them in your own way and life as you know it may be a little easier to get through. Network/Socialise more I know, I know… an article like this, you’d think I’d be advocating for more alone time and silence, BUT more people time is actually not such a bad thing. The reason I say this is because you never know who you could meet out there who could easily be the missing link you needed for a job you were looking for, a position you were looking to fill, a service you needed, a friend you never thought you needed, and possibly a life partner who would never be if you hadn’t gone to that event, that meeting or that party. Growing your network is never going to be a bad thing and the more often you put yourself out there, you learn to network smartly. Socialising more also helps develop your people skills, boosts your confidence and self-esteem and it helps you grow as a person. There’s a reason the saying ‘no man is an island’ exists. Humans are co-dependent, we require interaction, connection, and engagement with others like us… Get out more, interact more, connect more with like-minded people – it can be a literal lifesaver. Functional Eating We want to make 2019 our best year yet yes? So why not incorporate better eating habits to our lifestyle? It’s much easier said than done for sure but there are simple hacks that can help you achieve a perfectly balanced diet on a daily basis. First – Control your portions Using your hands will help you manage the number of carbs, veggies and protein and fats you ingest. The rule is usually, a palm of proteins with each meal, a fistful of veggies, a cupped hand of carbs and one thumb length of fatty foods if you are adding fats to your meal. It may read like a lot but if you think about it, it actually fills your plate with proper portions and you don’t miss out on the essentials. Second – Drink your greens Drinking your greens has got to be one of the easiest ways to get all the veggies you need into your system. Celery juice is all the rage right now and for good reason – a hydrating juice with vitamin K, potassium and antioxidants that relieves bloating, helps with digestion and gives me an energy boost as well, where can I get one now?? It’s a perfect pick-me-up first thing in the morning, pushing the Apple cider vinegar phenomenon aside for a bit (not saying that it doesn’t have its benefits). Green juices, especially those made at home with no artificial additives are great for you and fill you up, leaving no room for indulging in cravings. They give you all the nutritious elements you need and keeps your skin popping all day every day too, who doesn’t want that? Put down the sugar-laden latte sometimes and pick up a green juice, or better yet a green smoothie that will keep you fuller for longer. Third – Manage your eating schedule Most of us have a 9 to 5 job which means we have to actively make time for meals – do it in a way that doesn’t add to your waistline but still fits in your schedule. Never ever miss breakfast. Eat a healthy filling breakfast, be it at home or at work to avoid snacking badly throughout the morning hours. Carry packed lunches more often – this helps you avoid eating out and saves that coin as well as your diet. Drink more herbal teas instead of copious amounts of coffee. Green tea, for example, is great because it keeps your metabolism going and still has a substantial amount of caffeine to keep you going for the day. When you get home, have an early dinner, around 6 if you have a 10/11pm bedtime and a dinner devoid of starch if you can if you can’t – try to apply the hand portion control rule mentioned above. Create Boundaries As much as people time is necessary, protecting your space is also very key in getting through life. Creating boundaries with your friends, colleagues, family and everybody else you interact with is important as it keeps your sanity and lets others know you’re not one to be messed with. Some people detect a weakness in someone and immediately use it to their advantage, therefore, making that person feel disrespected and defeated. Boundaries at work help keep your working relationships strictly professional and keep your mind clear of any drama thus helping you focus on the task at hand. Boundaries with family members protect your peace, some relatives can be toxic and if you aren’t careful, it can put you in a negative space that doesn’t end well for either of person. [bctt tweet=”Create boundaries. Letting friends know the non-negotiables with you, and vice versa keeps you both accountable to the friendship.” username=”SheLeadsAfrica”] You love your family definitely but you also have a life to live and sustain, if someone is actively coming in between that in ways you cannot handle, it is okay to love them from a distance. Friends are great and we all need that tight-knit squad we can always count on and trust. But we also need to make it clear when friends have crossed the line with us. It’s never easy but some people can get too comfortable in your
Nobuntu Webster: I let go of the parts of my business that were not aligned with my purpose and values
Nobuntu Webster is Director of African Pursuit, a social enterprise using media and story for economic and social development and Avad Media, a content production, content distribution, and content marketing company. She has extensive leadership experience in development organizations such as the International Women’s Forum, Businesswomen’s Association of SA and KZN Youth Chamber of Commerce. She holds a BPhil Honours degree and postgraduate qualifications in Strategic Leadership and International Trade Management. Nobuntu Webster expresses her joy of living out her purpose through her business and career and contributing to meaningful work on the continent. In this interview, we asked her how other aspiring Motherland Moguls can use their businesses and careers to do work that fulfills them and impacts lives. What is your purpose and how are you using your career and business to fulfill it? I’m a storyteller and I am moved by injustice. I want to see economic justice, economic equality, and social justice. You’ll find me using stories to create narratives for justice and to bring in new thinking and ideas. I develop Media strategies and content for social justice and economic inclusion through African Pursuit. I am also perturbed by distorted narratives. With Avad Media, we create content that challenges people to question the narratives that we have been taught. My heart is for Africa, so we create platforms and content to engage, grow and build Africa. [bctt tweet=”We are building towards an Africa that has enough for its people – @NobuntuSA” username=”SheLeadsAfrica”] What steps did you take to turn your career and business to fulfill a purpose? My faith drove me to pursue purpose. The first step was looking to God and growing my faith. The second step was to sacrifice. I had to let go of the parts of my business that were not aligned with my purpose and values. The next step was going for it! I discovered that where my purpose would be fulfilled is in Media. I had to make the bold, courageous steps towards Media. Go boldly into what and where your purpose is. Be humble and willing to learn from others if you’re getting into a new craft. Learn the technicalities of the craft, and know what your specialty is. Also, know what the business model looks like in that craft and then think about how you turn that craft into a profitable business. Using business for a purpose is a long journey, you have to be willing to be in it for the long-haul. It is going to unravel layer by layer, you just have to keep taking the steps as you discover them. [bctt tweet=”Learn the technicalities of your craft, and know what your specialty is – @NobuntuSA” username=”SheLeadsAfrica”] What meaningful work on the continent have you been able to contribute to and which have you found most fulfilling? One of the projects I am working on currently is Abundant Africa. We are building a narrative for a restorative economy in Africa; saying, ‘how do we create an economy that is influenced by our own unique African values? How do we go back to Ubuntu and create an economy that is good for people; to making sure that the poor are given opportunities to pull out of poverty?’ I am part of building teams that create content that moves from policy ideas to stories that people can relate to. We are building towards an Africa that has enough for its people and that protects its environment. How does one discover their purpose and identify meaningful work they can contribute to, as a business? The clues to knowing your purpose are in the things that you do without trying hard; things that you would be willing to do for free. To identify meaningful work you can contribute to, you have to know your calling. Ask yourself, ‘what moves me?’ What can you not ignore? What do you want to change? [bctt tweet=”There is so much need on the continent and that need is an opportunity – @NobuntuSA” username=”SheLeadsAfrica”] How do we grow from a survival and profit mindset to a service and purpose mindset? There is so much need on the continent and that need is an opportunity, and you can still have a profitable business. Every entrepreneur should have a service and purpose mindset. As Africans, we are people of ‘Ubuntu’. If we go back to who we are and we go back to the need around us, we easily move to a service and purpose mindset and build sustainable businesses that contribute to the continent. How do you turn your business to fulfill purpose without losing profitability and your current clients? I had to let go of clients whose work did not align with my values. There is always a risk in these kinds of bold and courageous steps. The greatest rewards in life come with sacrifice. There are things that you are likely to lose. How do you secure your team’s buy-in into the new purpose and vision of your business? A great leader is someone who is able to bring the people that they lead with them on the journey and get them to buy into the vision and own it. People though are also on their own journey. Give them the option to come along on the journey or not. The new direction of the business might not feed into their purpose and career. I had to relocate anyway so I had to start new teams that are passionate and that buy into the new vision. [bctt tweet=”Go boldly into what and where your purpose is – @NobuntuSA” username=”SheLeadsAfrica”] “I have the blessing of living my childhood dream… It looks completely different than I thought it would but it is so much more meaningful!” – Nobuntu Webster How are you growing and glowing this month? We want to share your story! Click here to share.