Nomthandazo Tsembeni: I was given a gift to pass unto others
Nomthandazo Tsembeni does not call herself a musician or a poet but an artist. She does not classify herself in one basket, her talent allows her to explore each and every artistic bone in her body. She speaks very passionately of her talent and gift which allows her to be who she wants to be. Nomthandazo doesn’t have any limitations and for her, the sky is not even the limit. She wears so many hats one will start to wonder about their own journey. SLA contributor, Lerato recently got an opportunity to speak to this vibrant woman. Nomthandazo shared many gems on being a performer while working a full-time job and gave us a glimpse of her award-winning poetry. You are a performing artist and an award winning one for that matter, what is your genre of music? I have been exposed to a lot of genres. Commercial house music is what a lot of people know me for although I love music without any boundaries. I do afro-pop, afro-jazz and soul music because it connects me to my first love, poetry. You don’t have your own album as yet. Where have you been featured and how was the experience? I have been featured on DJ Nova and Tapes song called “Ndihoye”, “Heal Your Heart” by Tapes and “George” which was a remix by Rabs Vhafuwi who is known for “Count Your Blessings”. Working with different artists has helped learn to appreciate the gift of others and the learning is limitless. It is not about what you want but what needs to be given or done to produce results. I was given a gift to pass unto others, to heal and mend broken souls. It is God-given, something I had to obey and not because I want to appear in magazines and billboards but it is my calling. I never compare myself with others. Art is a spirit, you can not create art but can transform from one level to another. You seem to be an artist of many forms, do you regard yourself as a singer or poet? I regard myself as an artist, I define myself as God’s best Stanza. I can sing, write music, stories, come up with a script for a play, play drums and I am still learning how to play a guitar. If one classifies oneself according to one discipline then there are limits to what one can do. Trying to define myself in a specific form will confine me. I am not an ideal woman but a woman in reality. A woman in reality can have it all and do anything they want to and are comfortable without limits because they define their own beauty and success with no pressure to be perfect. Tell me about your awards, what were they for? I have three awards, two online international poetry awards which I received in 2012 and 2013 and one from Moduwane District Arts Festival in 2012. The first international one from AllPoetry was in 2012 from a poem I wrote for a general category called “The Hardest Part”. “The hardest part About having both feet is that We are unable to jump a certain step in life. In order to be successful, You need to work hard. For you to be wealthy, You need to have some knowledge about poverty And for you to be somewhere, You have to start somewhere…” It defines the limitations of one’s body parts through defining each part, its function and where it is limited to do certain things. Another award I won in 2012 —Moduwane District Arts Festival— was with a poem was called “Mmabotle” which speaks of the beauty of a woman. I got the first price. “Side by side, she would move her hips. On her head, she put nkgo alokga metsi. She left me drooling as she licked her back lips. That woman left me choking on my own saliva. This chick makes the traffic stand still tsi…” I was again awarded by AllPoetry in 2013 for a general category for a poem called “Reality shaded in 3D pencil”. “What if Our bodies are graves of dead emotions? What if We think we are over certain people, Yet we carry the corpses of their deceased images deep within us? What if Our faces are tombstones of pain and unhappiness And the smile we wear is just a marble stone making the whole womb luxurious?….” AllPoetry is an online platform where various poets from all over the world submit their poems and the best poem is selected. It gives global poets a stage to get to know one another and to introduce themselves in the industry. Growing up in a small town of Welkom, do you think you are getting enough exposure? I grew up in a location called Thabong and yes, I am getting enough exposure. It is not about where you come from but about the work you do and where you see yourself in the future by associating yourself with the relevant people that are in the same field of your expertise. Coming from a small town must not limit or be in a definition of who you are, it is about exposing yourself to things that will assist you to succeed in life. Yes we have limited access to resources but that is not an excuse to not try. It is about how you present yourself, the love and respect for your art or whatever that you specialize in. I have had the honor to work with the likes of Jerry Mofokeng, Tina Mnumzana, Tinah Mnumzana, Ntsiki Mazwai and Wilson B Nkosi among others. I have been featured in local newspapers like Express and have been on the finals of Welkom’s Got Talent 2014. I have performed at the State Theatre in Pretoria and the MACUFE Annual Festival in Bloemfontein and have recently been on the cover of Carob Magazine for their Woman’s month issue. I have also been
Sharon Adeleke: I may be Davido’s sister but I make my own money
While some may know her first as superstar Davido’s sister, Sharon Ademefun (nee Adeleke) is a #MotherlandMogul in her own right. She is the brains behind Rona Wigs Studio, a business that makes hairpieces and extensions. Sharon taught herself how to make wigs by watching YouTube videos. She is extremely focused on her business, busting the myth that coming from a wealthy home means a woman doesn’t have to work. Sharon shares her business and life experiences with SLA contributor Priscilla. She offered advice for anyone looking to start up something, as well as single ladies working their hustle. Sharon also lets us know why by the third year, your business should be able to stand on its feet. Let’s meet the Sharon that won’t pop up in a Google search I watch a lot of TV. I love watching TV when I am home. Secondly, you won’t find my kids on the net, I don’t put them on the net. I also love staying at home, I don’t go out much. If I do go out, it must be very important. I love to cook a lot even though I don’t have much time for it. What are your hobbies and how do they influence your business? My hobbies are wig-making (laughs) and sleeping. Truly, making wigs is my hobby and my passion. It was a prayer point for me that I do something I love and be able to feed myself with it. I would say that I am lucky, because I wake up each morning with excitement about my work, and it is great. Why and how did you get into wig-making? When I had my first child, I was on a lot of bed rest and I needed to make my hair. I found this lady on YouTube and I asked her to make my hair and it was really good. She used closures and they came out nice. When I had to go back to the States and needed to do another, she suggested I make a wig. But later on, I needed her to do more and she was not coming through so I just told myself, “What is in wig-making?” I got on YouTube and watched videos of wig-making and pretty much taught myself to make wigs. I made for myself at first, and my friends wanted me to make for them. That was how I got into making wigs. In the States, I started seriously going to wig-making workshops. The day I had my son, there was this big wig maker, Tokyo Stylez holding a training. Tokyo Stylez makes wigs for the Kardashians, and when I heard about his training, I literally got off my bed to attend it. I had to ask my aunt to handle things at home. What was it like at the beginning and which moments have defined your business? When I started, I was working from home. I had clients and they loved my wigs and its quality. I went for several trainings but even then, they don’t tell you everything. My friend who used to make wigs for me back then even gave me some tips. At a point, I had taken over my house and my husband basically said, “We have to move you out“. That was how I moved into the shop. Some of the defining moments of my business have been the times when I wanted to quit and then, I get a flood of orders. I have had other businesses. Right before I started Rona Wigs, I had just shut down one business. But with Rona Wigs, I find myself coming back when I almost want to leave. It’s God who has been making it all happen. From one person, my staff has grown to seven people. And by November/December this year, we will be two and a half years old. Another defining moment for me was a time when I had about 150 orders waiting for me and they had all paid 100%. What was nice was that they waited, considering the Nigerian instant gratification thing. How has your husband influenced your business and how do you balance both work and family? It has not been easy, especially at the beginning. Most times, I will be gone from about 8am till about 11pm or 12 midnight. Initially, he complained because of the times I was gone. Sometimes, I didn’t get to see my kids. I had to do a lot of placating, but he picked up the slack at home while I was gone then. He also did the entire work at the new studio for me as he is into interior development. My husband has always been supportive and that is important. Now, I have learnt to cut back and delegate work. After all the time spent at the beginning training my girls, now I know they can work without me looking over their shoulders. Although, with the upcoming new project, I know it might be like the beginning again. Now I think my husband knows that it is only for a while till things are on their feet. I don’t believe you should be a slave to your business. The first 1 or 2 years after take off will be tough. But if by the third year, you still have to always be there, then maybe your success model is not right. Your personal happiness matters because when you are happy, everything around you goes fine. It’s also important that you have someone who supports your dreams. Many women do not reach their full potentials because they are somewhat hindered by their husbands. So for single entrepreneurs, it is important you marry someone who is aligned with your dream and will help you achieve them. How has been an Adeleke influenced your business? It has its advantage and its disadvantage. For starters, people are curious and they want to see Davido’s sister working. So curiosity brings them in first. While that helps in a way, I don’t use that as a base. I treat all customers alike and while they might not buy something that first day, they usually return another day due to the warm
Juanita Abrahams: Set yourself apart & stay true to yourself
Blogging has taken the world by storm, whether it’s done as a hobby or as a job, some are creating careers out of it! When fashion bloggers first hit our screens on E! Entertainment, it gave some of us a little insight into what fashion bloggers actually do. We now know a bit of how they work with various clients and create an income through doing something they love. So, still on my quest to explore various fashion-related careers, I got chatting with Juanita Abrahams, the Creative Director of Juan Leo. Juanita is a BCom Accounting student, who is currently completing her under grad, in pursuit of the esteemed CA (SA) designation. She is also a SAICA articled clerk and trainee accountant. Please tell us a little more about yourself I am also a SAICA articled clerk and trainee accountant, currently completing my third year of articles in pursuit of the esteemed CA (SA) designation. From an early age, my hobbies included; design, art, photography and dance —and I dabbled in all of these for many years and often still do. So let’s fast-forward to 2016, where that interest in design, art and photography has fully formed into what we know as Juan Leo Lifestyle, your blog, please tell us a little more about it I’ve always loved fashion and design, and became quite involved in creative arts from an early age so the next befitting step after being exposed to so many opportunities within the industry and similar industries was to start a blog, which looked much easier at first. We started out as “Faith, Fashion & Living Fabulously” which encompassed everything I believed in and loved. But my real goal was to build a different type of fashion community —one which isn’t focused solely on looking or feeling good, but one that focuses on others as well. And naturally, the brand progressed and we underwent some rebranding of sorts and landed up as Juan Leo Lifestyle. It hasn’t lost the meaning or purpose of the brand —focusing on faith and fashion with a greater purpose. It basically refers to not competing, but offering something more to the world and distinguishing ourselves from everyone else. I must say, that’s rather unique, combining fashion and faith, so how do you marry the two? Through networking and building relationships with businesses, companies and local entrepreneurs. It’s about ensuring the cycle of giving back never stops. Although, we do focus on fashion and lifestyle aspects, we retain being a platform for a purpose and our current focus is on being a support to local designers, entrepreneurs and start-up businesses, and not just in Cape Town. We’ve identified gaps in the market and I think it’s quite obvious that many individuals have the dream and the talent, but lack knowledge in terms of social media and marketing themselves and that’s why they struggle or they become stagnant in the growth of their business. And that’s where we come in. I think that’s quite important, considering I’ve come across many companies that position themselves as ‘being there for the small businesses’ but when it comes to working with them, they shy away. How do you help small business? We’ve also recently started Pedro by Juan Leo —a menswear fashion and styling division aimed at the modern man. I have wanted to branch out for a while and we’ve finally found the perfect team for this. This allows us to reach even more start-up companies and brands, and also impact a greater audience. So on one end, you’re driving traffic to smaller brands and business, how does the other end work? How does a blogger create income through blogging? I would say I wouldn’t know because this isn’t our first priority but bloggers do charge per post, or per Instagram photograph posted and this is dependent on your followings. This is by means of sponsored posts primarily. Many bloggers with a huge influence can be seen being hired for commercials/advertising, campaigns with big retailers and the likes —there’s opportunity everywhere if done right. I’m sure bloggers get paid for every little thing under the sun that you haven’t even imagined yet —from public appearances to promoting garments at an event and online and everywhere in between and I’m not too sure how I feel about it. I believe you should stand by your brand and quality requires payment. Juan Leo’s main income would be from; Brand photography Content creation Fashion photography for other bloggers (and it’s my favourite! Passion drives everything) Would you say that blogging is a viable career choice? Career? Perhaps. Viable —I’m not sure. Blogging itself can become a full-time job if you’re prepared to make a few huge sacrifices in the beginning and are also prepared to stand your ground when it comes to payment. Your following and content quality play a huge role in securing work —real work. I’ve watched many bloggers or creatives evolve and boom straight to the top without realizing it. Once you reach a certain point, managing a full time job and a blog is quite time-consuming and if blogging is your passion, it will eventually pay the bills while you’re having fun and doing what you love. Would I do it? Yes and no. ‘Yes’, because I love it, and ‘no’, because there’s more to blogging than just looking good and showing off a lifestyle. I’ll blog and do everything else that isn’t shown online —that makes me happy. Bloggers move through ranks in my opinion (and if no one has noticed). It starts off as a blogger, and evolves into everything from a digital or fashion influencer to a brand ambassador, social media marketers and eventually lands positions on radio or TV. It’s amazing how the ripple effect just takes over. With such opportunities that can come from being a blogger, I can imagine that there would be an influx of new bloggers —and with so many, there would surely be some common traits
Sade Salami: Trying to beat personal best is a factor in growth
Anyone who knows even a little about Dyslexia knows the journey isn’t without certain challenges but Sade Salami overcame it and excelled in her studies. The Media Arts, Music & Sound Recording graduate and Founder, Fresh Strawberry Management is committed to taking control of her own destiny. Fresh Strawberry, an events company has worked with reputable names in the media, fashion and entertainment industries. We caught up with a brave and passionate Sade to get the scoop on some invaluable business advice, her mentoring activities, other projects and plans for the future. Leaving home with no plan or money at the age of 16 is a brave choice, how did you survive? It definitely wasn’t easy and was a major challenge, so I had to take it one day at a time. Back then making sure my basic needs (such as food and shelter) were taken care of, was my main and sometimes my only concern. As I got older, I survived by setting goals and planning. This kept me ready and focused at all time. What’s the secret behind Fresh Strawberry’s growth? I would say knowing when to adapt and move in our market and being consistently good, has been a major key to Fresh Strawberry’s growth. Trying to beat one’s personal best, is also another factor in our growth. We always push ourselves to do the best we can. Another contributing factor to our growth, would be that we have had good people working in our team over the years, people who buy into the vision and who have drive. I don’t think we could have done it all without them. I’ll also add that it’s very important to be prepared. Opportunity happens all the time, however the difference in being successful and not, is being prepared and knowing how and when to maneuver in all situations. Tell us about Status London, why did you decide to venture into reality TV? Status London came to fruition from a conversation I had with my younger brother. We noticed that there are not many UK-based reality shows, which focus on black people. I also felt it was important to tell a different story, as to what is already out there and to show the range of personalities in our community. I’ll also be honest in saying that reality TV is a guilty pleasure of mine. So I wanted to see if this is something my production team could do, if so let’s do it. As a mentor, what are four things you look for in young people before mentoring them? The first thing would be see if they are willing to help themselves, you have to have self motivation. Secondly all my mentee have been curious about life, and have a strong passion for finding their place in the world. All of my mentees have also been open to trying different things. And lastly a positive attitude is a must, if they can teach me something too I also appreciate that. It not just about me showing or advising them, as I like to learn too. What other steps will you take to inspire the next generation and change the negative perception of black people in the media? Keep doing what I do, as I can’t say right now what’s my next steps are. I’m passionate about black people in the media, so I believe my products and businesses will always be in line with trying to change the negative, singular stereotypes and narratives that currently exist of black people. What can we expect from Fresh Strawberry and Sade in the next year? For Fresh Strawberry, you can expect expansion. We know there will be huge growth within the company and with regards to our presence within the events industry. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Laurie Frempong: Why I self-manage my modeling career
When it comes to the modelling industry, Ghanaian model and fashion blogger Laurie Frempong is her own boss. She manages her career, finds her own jobs, negotiates payments and acts as her own PR. This model has been self–managing since she was discovered at a casting for Project Walkway Ghana nearly four years ago. Over the years, Laurie has secured editorial, swimwear, print, runway and commercial modelling contracts without a manager or an agency. She would be first to admit that balancing self-management and a modelling can be very tough but with determination, one can achieve anything. What led you to self-manage your modelling career? After being discovered and gaining exposure at the Project Walkway Ghana, I went into full-time modelling but in Ghana, there are no real modelling agencies and models signed under agencies had to go out and search for jobs. There was no need having a manager who would not assist me in anyway, yet expect to be paid. So I chose to manage my own career. This was not easy especially since I had to combine management with modelling. Both jobs are full-time so there are days my management skills would be lacking and there are days my modelling skills would be lacking. This was at the very beginning though, now I have developed a skill to balance both jobs so as to not lack in both areas. As a self-managed model, how do you find work? What jobs have you done over the years? Well in order to find work, I had to build a brand and that was what I did. I am identified with my natural hair and my colourfulness. After this, I found work through recommendations; attending castings —which are very few in the country, and via social media. I take my work very seriously and always give my best on the job so people contact me for a job knowing they are getting nothing but the best. I have worked many brands and shows like Afua Biney, Kiki Clothing, Woodin, Lema Press, Ernest Chemist, Zedi & Cross Alikoto Clothing, Nallem Clothing, Papa Oppong, Steve French, Wusuwa’s Diary, RIP Runway, Legon Fashion week, Catwalk for Orphans among others. What are the challenges you face as a self-managing model in the industry? How do you overcome these challenges? When I chose this path, I knew it was not going to be easy. Given the fact that Ghanaians are still warming up to modelling as a career, I knew I would face challenges. But I was still hopeful and determined to go through with my choices no matter what. Challenges I face include; – Non-payment for jobs well done. – Getting paid less than what was negotiated. – Missing out on castings because these opportunities are communicated directly to modelling agencies. For the payment challenges, I have rectified it by using a rate card. The rate card has details of how much a model charges depending on the type of job wanted. This card takes into consideration the number of hours involved, etc. This way when I am approached by a client, they know exactly what to expect. With the issue about the castings, there is nothing I can do about it other than investing in myself, updating my portfolio and branding myself so well that I will not depend on these castings. Would you say self-management is better than having another person manage you? Well, there is nothing like being your own boss but to some extent I will say having a manager has its pros. For instance, if I had a manager, I will have more time to focus on becoming the best model since I would not have to worry about the negotiating of contracts and payments. Are there many self-managing models in the industry? What advice would you give to a self-managing model? There are as many freelance models as there those who are under management in the industry. The advice I would give to a self-managing model like me is – self-management is not easy but nothing good comes easy. So stay focused; build your brand and portfolio, set goals and work towards them and most importantly learn to use social media to market your brand. Also when starting out, many people would try to take advantage of you so build your negotiation skills and be firm at all times. What do you enjoy most about what you do? Every single thing. This career allows me to express myself in so many ways and be true to myself. I also love seeing the product of my hard work. After all the stress, when I see the final work and it looks amazing, I am happy. What’s the strangest thing you’ve ever done as a model? Recently, I had to do a runway for a fashion graduate, Steve French. The concept was to act like a mad person on the runway. It was one of the most creative shows ever. Which international brand would you like to model for and which concept would it be? Vlisco. An editorial spread and a fashion film. The fashion film will tell a story about the history of African Prints. And I would be the model styled in some iconic Vlisco designs since its inception. I also dream of being a Victoria’s Secret model. That will be a dream come true for me. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Gabby Malope: I have a life toolbox for every challenge
From regaining the ability to walk after an accident left her in a wheelchair to training subsistence farmers in agriculture, Gabby Malope has a lot of life and business experience under her belt. When she spoke with SLA contributor Makalela, Gabby spared no details on how she found her way to becoming a facilitator, her foray into counselling and how she believes she’s walking the footsteps of her role model. Tell us about yourself. I am very bubbly by nature, I love traveling a lot and meeting new people. As a child, I never got opportunities to express myself so growing up, I couldn’t wait to experience life’s challenges and battles. I was always protected by my twin brother. His passing away left me broken and very sensitive. In 2007, we were both involved in a car accident that took his life and left me disabled. My life took a downturn due to the accident. I was declared unfit to work or function in any corporate environment. People always told me I should stay in faith and that I will be all right. I never took them serious until in 2010 when a huge miracle happened. One night, I was sleeping and woke up to go to the bathroom. When I stepped out of bed, I fell to the ground. I was so happy, I screamed with joy because I could walk again. I shouted so loud, neighbours came running in thinking something terrible happened. That was the day I found my favour with God. Since then, I live my life like tomorrow will never come, each day is a gift for me. How did you get into being a facilitator and what has been your experience running a business? In 2006, I was working for an NGO called Siyaphila Youth Support Services. It was led by young people under the leadership of Mrs. Nondumiso Phaahla. The main focus was dealing with HIV and poverty alleviation projects. My strength was with peer education, I just loved talking to my peers because I knew the peer pressure we were facing at that time. Even after the accident, I still went to work while on a wheelchair. That was until 2012 when I was invited to come do some motivational speaking in one of the City of Tshwane Events. Someone after speaking asked me if I had ever thought of being a facilitator because he saw that in me. One day, I decided to register a company that will help me be eligible to offer my facilitation skills. Then I realized that I needed to get trained to be a better facilitator so I shopped around for companies that offer that. I found one, then I enrolled. Shortly after finishing the training, a lady called me to ask if I could speak isiZulu. She was looking for people who can train 500 people in KwaZuluNatal in isiZulu languages. The phone call changed my life for good. Ever since, I have been a training specialist in farming while managing the farm I produce crops from. As for my experience, I had to get equipped to be able to deliver quality work. So I took agriculture courses to be prepared for any challenges. I currently run a training academy of agriculture in Vastfontein in pyramid Hammanskraal. I always have to be on top of the production because if you take your eyes off, you lose a lot. The farm has to produce more and more every year and the training centre has to grow every year. So far, the journey has been quite exciting. Why did you decide to go into counselling ? It was after the ordeals that I went through. When people hear my testimony, they often ask me how I managed to pull through. Mostly, these people were ladies who were troubled by their daughters who were in my age group. They needed answers and I would always counsel them before going to my peers. That grew even more when I joined the Hatfield Christian church to study at the Life Training School (LTS). A few of the courses that I did helped me to grow in the field of couselling. This was combined with the training I got from the Foundation for Professional Development (FPD) and the Department of Health. How do you determine which products to grow on your farm? The market and consumer always guides us on what to produce more than anything. We produce cash crops because as a farm, we must produce what will be able to carry daily running costs of the farm. The farm workers also need to be able to earn a living. We produce big crops such as green peppers, cabbages, onions, chillies, beetroot and potatoes, which takes more time that spinach. The response to market makes it easy for us to farm a lot of produce. Other crops are seasonal and that makes it hard to produce them every season. We also donate some of our products to the care homes and orphanages. That’s more like our corporate social responsibility within our area. What is your greatest strength? I have a toolbox of my life for every challenge. I have a tool that fixes any specific challenge. Also, I grow from the challenges that I come across so I never run. When the beast is in my yard, I stand and carry my cross. Who would you say is your role model? My uncle Mula Peter Malope. He worked for few years then, he took his savings and bought a combie. Ever since, he has been running his business. He has even opened a shop. He never worked but made his dreams come true. To this day, he is still running the taxi business. Most of us in the family no longer have mothers and fathers. Our parents were never there so he had to care for our livelihood. My uncle stood by his words when he said we will never be
Ellen Vannessa Chironga: Look past the fact that you don’t have enough money
Thirty-year-old Ellen Vannessa Chironga, already has an interesting trail of business ventures. One would think with her own designer handbags (LGS bags), lingerie (Peep Collection) and a day-care center for children (Aayah’s Play Centre in Waterfalls, a suburb of Harare), Chironga has her hands full. But, the young Zimbabwean entrepreneur is also the beautiful brains behind the natural skincare product NaturElle, specifically made for people who suffer from acne. Vannessa, who refers to herself as a skin specialist, is daughter to the prominent business man, Phillip Chiyangwa. Contrary to popular belief, things were not handed to her on a silver platter and her business was not a hand me down from her father. We caught up with Vannessa in Harare to hear about NaturElle. Tell me about NaturElle NaturElle is a skincare product made from natural ingredients, which I started from my kitchen after my battle with acne. It is one of the few products that I have used which has shown results in a short time. Not only does it target acne, it targets other skin conditions like eczema and over time evens out the skin tone. I started making the product at the end of November (2015) and because it was Christmas time, we packaged it as a soap ball in wrapping paper. I started advertising my product and found out that people received it very well and so I officially started distributing in 2016. My target market is mainly teenagers, but I have other clients in their late 20’s and mid to late 30’s who also suffer from adult acne. To date, I can say I have seen 90% positive results from my clients and only 10% were not satisfied, or they were not patient enough to wait for their results. It’s heart-breaking when you have someone tell you that your product is not working. Currently, NaturElle has at least one distributor in the cities and towns of Bulawayo, Kwekwe, Gweru. Harare, the capital city, has two including myself. We have other distributors in South Africa and the UK. NaturElle is the best way to make money on the side as a distributor. What inspired you to start NaturElle? I was going through an acne phase and had resorted to using natural-based products on my face, mixing up things in my kitchen and trying to make something that worked for me. So I bumped into a locally produced ingredient (my secret ingredient) which worked really great on my skin but was too harsh. I decided to create a milder version of it by adding a little bit of aloe vera, honey, and cocoa to the special ingredient and that’s how NaturElle was born. I tried the mixture for two months and I saw a great improvement in my skins texture and appearance. It’s important to understand that we all have different skin types and results differ from one person to the other. Why did you decide to set up in Zimbabwe? I came back from the UK three years ago. I thought about the next best thing and how I can maximise on the environment I was in. So after my wedding, and having quit my job, I decided to go for it. I have always dreamt of working for myself and being successful. Working for my dad was a pivotal foundation for me. I learnt a lot from him about business and life in general. We all can’t run away from Zimbabwe, someone has to stay and make things right. I would consider leaving only for the kids, and because I want the best for them. But if and when things get better, I will definitely be the pioneer of whatever it is that is to come. What is your business day like? Well, we all know that in Zimbabwe you cannot afford to sleep, you always have to think of ways of being innovative. I am always thinking of new ways of being creative. On a typical day, I look at trends, social media and ways of diversifying my product. Especially since I also recently launched the day moisturiser. I introduced this product after noticing that a lot of my clients always asked me what they could apply after using the face wash. Is there anything in your educational background that helps you in managing your business? Definitely. I did a double Major in Drama Theory and Business Management at Bath Spa University and a Masters in Marketing and Advertising at Coventry University both in the UK. These have helped me greatly in doing my business. I believe in quality and producing something fresh. One area that we lack in Zimbabwe is advertising. It’s still very expensive, because not many people do it. One can get a ridiculous price such as $25 per second for adverts in the broadcast media. How do you keep Vannessa grounded? I have an outspoken personality and a drive like my dad, so I need my family to keep me in check. Mostly, my husband reigns me in and he is super humble. Most of all, I remember that God is my source and strength. I realise that without Him, I am nothing and would never have come up with these ideas on my own. What are the challenges of running your own company at such a young age in Zimbabwe? It’s been a long journey and a lot of hard work. People assume that the journey was easy for me because my father is Philip Chiyangwa. But not at all. As soon as I started my own family, I became a woman and had to hustle my way through. There was no backing of finances for me to start the business, I just had to think outside the box. What lessons or advice would you give to other young women wanting to start their business in a difficult economic context like Zimbabwe? Look past the fact that you do not have enough money. Not having starting capital always demotivates people and makes them
Regina Opondo: The Kenyan civil society sector is very exciting
Regina Opondo wears so many hats in the Kenyan civil society sector. She is the Executive Secretary of CRECO, a consortium of 23 civil society organisations in Kenya, Co-Convener for the ‘Kura Yangu Sauti Yangu movement, a platform for political dialogue around Kenyan elections, a Deputy Convener for the Civil Society reference group in Kenya, among others. Regina believes that women work best together and dismisses the saying the women are their own worst enemies. She also says women tend to do very well in civil society as compared to other sectors. If you’ve ever considered starting a career in civil society, this one has lots of gems for you. Why civil society and not a different sector? I always knew that I wanted to help people especially on human rights issues, and for me the civil society was the only way. The civil society sector is also very exciting. There is always something new every day, and there is a feeling of family as we all work together towards specific good. Do you think are the barriers to women’s progress in the sector? I would say there is minimal barrier as women with technical expertise in the sector tend do very well as compared to other sectors like the government and the cooperates. To some extent though, there is the social barrier. I think it is sometimes quite a challenge balancing between work, family and the civil society work. The sector is quite demanding as it requires more hours at work, traveling now and then, active activism and advocacy. Most women with families in the sector have had to tone down after on active participation in their work and are not as active as they were before. They are forced to take less work and take care of other social responsibilities. Does being a woman-led organization give leverage in winning donor funds? I would say yes and no. Yes, because it makes it easier when one is dealing with women-led donor organisations. I have always believed that fundraising is about building relationships and how you relate. You see for women, there are so many things to share. We talk about challenges and how to handle them and freely give advice when needed. Hence, it is easier to pitch agendas and ideas to women for funding. With men on the other hand, it is hard to build relations as relating with some can be quite a challenge. No, because the playing field is the same and the quality of work is what matters. What are your views on the relationship between civil society organisations and the government? There is a general feeling of mistrust and open hostility that manifests itself differently in many African countries, and in Kenya to be specific. The current government has not allowed the civil society organisations (CSOs) to operate freely and there is the new bill in parliament to amend the Public Benefit Organisations Act. The PBO Act aims at protecting freedom of association and allows civil society organisations doing public benefit work to operate under one single Act. The Kenyan government though, has refused to put a commencement date on it. Has your ethnicity ever affected your advocacy work? To some extent it has, as others always believe that since one comes from a specific ethnic community, they are automatically inclined to a specific political party. Hence, they do not tend to be keen on important issues raised but judge your actions, as genuine as they are. What do you do in your free time I love art and craft, watching movies, reading fiction and swimming. I have to try keep fit you know 😉 Any advice to upcoming women leaders? I would say, look for good mentors to serve different purposes in life whether career, spiritual, family and even technical. After you succeed, remember to give back that which has been given to you. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Sherifah Tumusiime: I love betting on women
Sometimes, the best reason to start a store is because you’re a shopaholic. At least that’s what Sherifah Tumusiime says. Computer scientist turned entrepreneur, Sherifah’s Baby Store UG is the first specialty retail e-commerce website for baby products and apparel in Uganda. In addition to this hustle, Sherifah is also the CEO of Zimba Group, an AdTech company that provides technical and software solutions for SMEs. When SLA caught up with Sherifah, we learned what skills multi-taskers need to thrive and what retirement looks like for the Motherland Mogul. How did you find your way into entrepreneurship? I’ve always had an affinity for entrepreneurship I think. My first ever venture was selling breakfast waffles to people in my mum’s office. I was 16 at the time. I’d asked her for an increase in my allowance and she challenged me to think of a way to use whatever I had at my disposal in the house to make money. We had an idle waffle maker so I got cooking and she got selling. Tell us more about Baby Store UG. Why start a store selling baby products and apparel? I started the Baby Store in 2012, I have always wanted to have a store —I am a shopaholic. I love shopping. Having a baby informed the decision to make it a baby store. I started out selling on Facebook and delivering out of the boot of my car in 2012, but that got hectic. I was overwhelmed by orders, so I set up a physical store in a mall in the middle of town. I was still fully employed as well. Then the overhead costs of the physical location got too high, I was hardly available, and the shop wasn’t really making money. I closed it and moved everything to storage but orders still came in, so I went back to delivering. Then I had the brilliant idea to move from Facebook to a space I could control, my own website. Why do you think the shop wasn’t making money even as orders still came in? It was a problem of mismanagement. I didn’t have enough time to do things like stock taking and inventory sourcing since I was still working full time. How do you manage running all your hustles? Honestly, extreme multitasking. I am always doing many things at a go. It also helps that most of them are aligned in a way and that I am extremely passionate about them. I believe that if you have the will, there is always a way. What three skills does a woman need to be an extreme multitasker? Time management and punctuality. That is really key. If you are not in charge of your time then everything will fall apart easily. Discipline, ensure that you complete a task when you set out to do it. Attitude, which is not a skill per say but one needs to maintain a positive disposition always. Otherwise, it’s easy to get bogged down by everything that will come your way. What cheers you up during the days when you’re down? That’s a no-brainer. My daughter. As Zimba Women provides business capacity for women entrepreneurs, what have you found women entrepreneurs get wrong when it comes to technology? It is not what women get wrong but rather a lack of awareness. Most women just simply do not know how technology can be used to better their businesses and I’m not talking about complex things. For example, just using excel for your book keeping. There are even templates for all sorts of businesses but few people know this and this is an issue that cuts across both sexes but more so for women. There is also a fear of tech. We are afraid of what we do not understand so most women who don’t understand technology are inherently afraid of it. I think because tech is still a mystery to most. There’s a lot of work to be done demystifying technology and it’s workings to women. When do you see yourself retiring? I don’t think I can “retire” or at least, not in the way most people do it. There’s still so much work to be done. Especially uplifting the women on this continent. I see myself still working with women entrepreneurs. At the end of it all, I’ll probably end up as a Venture Capitalist, investing in women-owned businesses. I love betting on women. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Emma Maame Efua Tandoh: Our business only exists because of those we serve
The coolest startups are those that offer services particularly targeted to other startups. Emma Maame Efua Tandoh started Outspoken Edge in 2015 to offer digital marketing services for entrepreneurs looking to scale up their businesses. It gets even better, Outspoken Edge focuses on women-led businesses. Say yes to girl power! Since it’s inception, Emma has guided Outspoken Edge to new heights which she credits to what she learned at SheHive Accra earlier this year. Outspoken Edge has also been part of the Tony Elumelu Entrepreneurship Programme. We learned about digital marketing in Ghana and what proud moments feel like when you’ve achieved a lot. What’s the digital marketing scene like in Ghana? How does Outspoken Edge fit in (or not)? The digital marketing scene has undergone a transformation in Ghana. Over the years, it’s seeing a lot of new players, including Outspoken Edge, which I founded in May 2015. What differentiates us from the others is our focus on startups and SMEs. We realized that a lot of our competitors were focused on providing services for big businesses and multi-nationals. There was an opportunity for us to make an impact because there are a growing number of burgeoning entrepreneurs who had great ideas and would need help scaling their business. As a entrepreneur myself, I had a first-hand experience of how hard it is to want to stay lean but also market and scale your business as quickly as possible. So, its always easy to understand the peculiar needs of the brands and businesses we manage. Why did you decide to focus on providing services for women-led businesses? Let’s face it, over the last year, we’re hearing a lot about women in agriculture, women in tech, women in business. Clearly, a lot more women have taken up the challenge and are ready to lead in their respective fields and charter their own courses through entrepreneurship. Over the last few years, economists and academics have trumpeted and continue to agree that women entrepreneurs are an under-tapped force that can rekindle economic expansion. So, the question is, why not women-led businesses? At Outspoken Edge, we simply saw a gap in the market and seized an opportunity to make impact. We (women) are the future of business, we’re the future of our respective economies. We believe if we can help one woman effectively scale their business online using digital tools, then that’s progress. If we can help more, that’s success. Why do you think you were chosen to be part of the Tony Elumelu Entrepreneurship Programme? The 2016 cohort of the Tony Elumelu Entrepreneurship Programme is made up of men and women from diverse backgrounds in Africa. These are entrepreneurs who are challenging the status-quo and with their exploits, products and services. They are leading a new generation of Africans who have the grit, tenacity and attitude to transform their continent. Outspoken Edge is no different from these businesses. What helps us stand tall is our passion and commitment to our work. Also, our resolve to leave a legacy and inspire others on the same journey to be great and make an impact in our communities and in the world. You mentioned that SheHive Accra helped grow your business. Tell us how SheHive Accra was really a turning point in my career, I must say. I had Outspoken Edge registered in May of 2015 but for several months, I was afraid to take the plunge into full-time entrepreneurship. I knew this was definitely what I wanted to dedicate my life to but there were questions and concerns, lots of them. In January, when I heard She Leads Africa was going to be in Accra, I quickly applied. Over a week, armed myself with so much practical and useful business development, financial and marketing knowledge. It was exhilarating. I met other women entrepreneurs from Ghana and other countries and we shared our experiences and challenges. One of my biggest takeaways was a session on marketing where we were taught how to put together a marketing research survey. We worked in groups and were asked to put our questions to the test by going out individually to speak to potential businesses and clients. This wasn’t just a great way to test the knowledge that had been imparted but also to reach out and speak to real people and with my survey questions. I was able to sign up a new client for Outspoken Edge after just 40 minutes of interviewing a shop manager in one of the malls in Accra. SheHive Accra was that jolt I need to get my business off the ground. The experience was one of my best this year and I’m most grateful for the new opportunities and partnerships. Having achieved quite a lot already, what would you say you’re most proud of when it comes to your work? Proud moments for me are when I get great feedback from clients. Our business only exists because of those we serve. So, it’s always great to receive great testimonials and feedback from the brands we work with. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.