6 Characteristics Exhibited By Exceptional Business People
[bctt tweet=”Great people are willing to do what a majority of people are not most likely to do” username=”SheLeadsAfrica”] Great people are willing to do what a majority of people are not most likely to do. Every great achievement in history came from exceptional thinking and perseverance. Every start up to ever rise to the pinnacle of the business world exhibited some exceptional qualities that propelled them to where they are. To attain such heights of glory and acclaim, there are certain characteristics you may want to consider adopting straight away. Say good bye to the old days of laxity, procrastination and disorganization, its time to embrace focus, doggedness and persistence. Without further ceremony, here are 6 qualities you should exhibit if you want to see your nameplate next to Mark Zuckerberg’s and Dangote’s. Self-Respect Outstanding business people do not rely on others for their drive for success. They continue to operate with a sense of composure and self-confidence when tough challenges spring up, they are willing to take calculated risks. That’s because they believe in their worth, their objectives and never they forget the importance of their business quest. Self-Control Outstanding business people are self-driven, confident and in control of their emotions. To them rejection is an opportunity to be better and view risk as a rewarding attempt. Therefore they don’t back down in any difficult situation. They remain sanguine about prospects of their nation’s economy and are passionate about their dreams in the business realm. Discernment Great business persons are conscious of the company they keep and try to shrug off any form of negativity. They surround themselves with positive and forward thinking minds and only associate with those who build them up. And create time for leisure, exercise and fun. These people have a mindset development routine and maintain personal relationships to achieve their business pursuits. Simplicity According to Ward Cunningham (2004), “Simplicity is the shortest path to a solution”. This denotes that outstanding business people find straightforward means of solving problems, by creating products and rendering services which would seem understandable to nearer society. There is beauty in simplifying innovative ideas. Sometimes, its not about providing multiple solutions, it could just be about providing “the” solution to a “specific” but “nagging” problem. Giving Generous business people do whatever it takes to rise in the morning to feed and nurture their children, pets, partners, career and themselves. They display the great power of giving and always carry out giving-oriented CSR in some communities. Giving back to the public is of utmost importance to them. Determination Interview 5 successful people and they would all tell you the same thing – They kept at it. It’s not about how many times you got turned back, but more about how many more doors you knocked on. Powerful business people are sharp-witted, focused and determined. They keep their eyes on the prize regardless of the competition and distance required to travel to fulfill them. Feeling inspired already? then get cracking. No one says the change is going to take place over night, it could take quite some time. Like the saying goes, “make a conscious decision to be that change you wish to see.” Do you have any more tips about being an exceptional business person? let us know more here.
From MIT to Harvard to McKinsey, Carolyne Njeri Gathinji Credits Her Success to God and to Going after her Goals with Undivided Attention
“God’s fingerprints are evident in the people He put on my path” says Carolyne Njeri Gathinji. Carolyne is an MIT and Harvard graduate who currently works at McKinsey & Company. Njeri has excelled through life, whether it was at the Alliance High School in Kenya, a prestigious all-women boarding school, or at UBS after MIT. She is a consultant who loves traveling the world. Her best self-care tips? Same as Kerry Washington’s: getting her nails did. No wonder she is such a gladiator! Who is Carolyne Njeri Gathinji and what gets you out of bed every day? Give us a brief tour of your life. She is a simple, light hearted lady who is living a life she had never envisioned for herself. An optimist with a disproportionate share of joy, seeking positivity and positive energy. She is an extroverted introvert who enjoys bringing people together and forging connections. She is a Kenyan (from Nakuru) living in Boston and working as a management consultant. Many people have been part of my journey. I could not get to where I am by walking alone. I am motivated by their belief in my strengths, their support along the way and the ability to inspire others. Secondly, my job gives me the opportunity to work with brilliant, ambitious and interesting people to solve clients’ problems. Getting to the solution becomes fun when surrounded by great teammates and clients. I spend most of my time in Boston with one or two trips to Kenya every year to visit my family. I love traveling so I’ve also established a tradition for a week-long summer vacation trip. During the rest of the year when I am at work, Monday – Thursday are spent at the client site, working with them to solve the problem. Given most of my clients are not in Boston, I find myself away from home most of the week. I get back to Boston most weekends and spend the weekend relaxing and catching up with friends. I am also currently helping a local Boston business think about its growth strategy. You are incredibly achieved – Alliance, MIT, UBS, Harvard, McKinsey- what’s your secret? Is there really a secret? If someone has discovered one please share… As I said earlier, it really has taken a village! I wish I could say all this was part of a master plan that I worked on, crossing one thing off the list after another. The only one of these institutions I really thought of for years was probably Alliance. I had that dream growing up, probably from the age of seven; given the caliber of strong women I knew who had attended the school. MIT only became an option in 12th grade when my physics teacher prompted me to apply to American colleges, and about a year later, I was packing my bags and leaving my family at 18 and taking my first flight of the country to Cambridge. Having said that, when I decided to go for any of the opportunities, I worked with undivided attention on the goals I had set and tried to leave no stone unturned. In the moment, it was a lot of hard work and a matter of sacrifice, but if your eyes are on the prize, you barely feel it. In The Alchemist, Paulo Coelho talks about the fact that when you want something so bad, the universe conspires to make it happen. I believe this, but for me, it misses one crucial piece – the work you and the universe have to put in. What I have found is that if you decide you will pursue something and put in the work, and make sure the relevant people in the universe are aware, they will work with you to make it come true. Of course, this presupposes that these relevant people are bought into your success and want to be helpful. Although, I didn’t have the master plan, I believe someone did, and if I reflect on my entire journey, God’s fingerprints are evident in the people he put on my path, the strength and resources He provided and the favor upon my life. Steve Jobs said you can only connect the dots looking backwards, and even in my short life so far, I have had to trust that the dots will connect in the future and given my all to what is happening in the moment. You travel a lot. What’s the best place you’ve ever visited? Each place is different and I find that there are always unique experiences to enjoy and cultures to learn from. If forced to pick, I would say Thailand is at the top, because of the breadth of experiences it offers. You studied Mathematics and Management Science in undergrad, do you apply what you learned in Math in consulting? Any advice for younger women looking to study in the field? Even though I do not use most of the complex Math that I learned, logical and critical thinking skills gained are very applicable in consulting. Inherently, we are solving a client’s problem, which is what a Math major does daily. You need to break the problem into structured bit-sized pieces that lead to the final answer. You need to apply certain known theorems and assumptions along the way. That is what consulting is about. Additionally, we do a lot of quantitative analyses for which a love for manipulation of numbers fits well. Advice: First, let no one tell you that you cannot pursue or do math…refer them to Hidden Figures! Secondly, think of how you want to use your Math degree. There are many ways you could directly use it; as a professor, statistician, actuary etc. However, there are many other professions that would value a math degree and you have to figure out if you need to pair the degree with another to pursue a career in that field. I combined my Math degree with
Oluwaseyitan Awojobi: I am motivated when I see people growing

[bctt tweet=”Skill empowerment has become the best way to thrive as an individual” username=”SheLeadsAfrica”] Oluwaseyitan Awojobi is the founder of Developing Afrika. Developing Afrika is an initiative set up to empower young people with skills needed to become an entrepreneur at little or no fee, thrive as entrepreneurs and establish a sustainable business. Using social media she has raised an army of goal-oriented youth a and has succeeded in helping so many others reach their goal through free training. What was your motivation in creating Developing Afrika? In an environment where there are lots of unemployed yet talented youths, the crime rate has surged. There is also a decrease in proper jobs. Skill empowerment has become the best way to thrive as an individual whether male or female. I came up with this idea in 2013 as a fresh graduate with the aim to target young secondary school students. However, due to limited resources and knowledge, I decided to put it on hold. What has helped you to carry on so far? Starting the journey now has been the most fulfilling thing I believe I have done. I am motivated seeing people grow, seeing people achieve their dreams. It hurts to hear that people who want to achieve certain things are unable to due to financial restraints or finding the right mentors. Being able to create that solution makes the difference to me. When I tell people what I do, the first reaction I get is, “What’s in it for you, what’s your financial gain?” When I say nothing they go, “There has to be something you are gaining. What kind of business model is that.” I have learned to look beyond the snide comments and focus on the goal which is to reduce unemployment and help people achieve their dreams. I believe we can make Africa a continent to be reckoned with in the world. [bctt tweet=”It hurts to hear that people who want to achieve certain things are unable to due to financial restraints” via=”no”] How did your growing up shape who you are today? I wasn’t born with a silver spoon, neither was I born poor. I didn’t have all I wanted, I still do not. However, I learnt to see opportunities in every situation. I have had disappointments just like everyone else but I have also learned to rise above them and see the beauty in life. Life is beautiful to everyone who chooses to see it so. What are your thoughts on women-owned enterprises? I believe very much in women in enterprise. I support women working for themselves, being independent, and supporting people around them. Also, I believe that irrespective of the girl power, all women must respect their husbands or partners as it has been commanded by God. Women can only learn this by learning to support themselves in their actions first not just by words. What does your average day look like? On an average day, when I’m not on the move, I’m in my shorts and top, exchanging emails and closing deals. I also spend time running my business and praising God. I try to watch interesting movies too when time permits. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Being your own boss as a freelancer

[bctt tweet=”You need to fully get your hustle on and sell yourself whenever you get the chance.” via=”no”] Welcome to the freelance life. First off, I’ve noticed a Nigerian trend where too many young people are obsessed with the title of CEO on their name cards, and less committed to undertaking the hard work that comes with working for oneself. In an economy that may or may not be in a recession, the conventional employment sector is overburdened as too many people clamor for scarce resources. For some others, the strings of a 9-to-5 or round-the-clock job working for someone else is just not appealing. Let’s be straight up, here. Freelancing is not an easy path to navigate but there are serious perks to it if you’re actually good at what you do, and if you’re prepared to put yourself out there. There is such a wide range of freelance occupations which includes writers, graphic designers, animators, accountants, MUAs, hair stylists, recruiters, lawyers, models, real estate agents and more. Statistics tell us that about a third of all working Americans are freelancers. In several parts of Africa, we can expect that more people are also taking up freelance work. There are several perks to working as a freelancer: Your time is flexible You’re your own boss You get to select the projects that interest you All that sounds super great, so let’s balance it out. There is a downside…there is no guaranteed income stream. This is true especially when you’re just starting out. It means you need to fully get your hustle on and sell, sell, sell yourself whenever you get the chance. Some periods may be a lot better than others. Sometimes, you’re absolutely swamped with work and at other times, you’re almost begging for work. How to boss it? Network! Whenever you meet new people or talk to old friends, tell them about what you do. People are always looking for freelancers but you wouldn’t know if you don’t spark up the conversation. Be super organized It’s important to respond to clients in a timely manner and to keep adequate records. It helps to have a to-do list and to set hours when you must get things done. Brand yourself online and offline Use social media to showcase your skills and highlight your personal brand. Work on a splendid offline portfolio too, get all your marketing tools in check. Look for opportunities on social media Forget looking only at the traditional sources! I personally have been exposed to more opportunities on social media. Twitter is a great tool to find work and engage with other freelancers as yourself. I personally love the freedom that comes with being able to plan around my own time, to travel while I work, to work at odd hours. Just remember, you need to be practical about your goals and expectations, and you need to put considerable time and effort in to get to your ideal place. Kindly share your tips and experiences from working as a freelancer with us.
Overachiever, are you going somewhere? Or are you stuck in the same place?

[bctt tweet=”My intense focus was exhausting to me & to my family who became casualties in my drive for success” via=”no”] Goals are meant to fulfill the purpose of helping us feel as if our actions are leading us towards something –whatever we have decided that to be. Worst case scenario? Without goals, you become a wandering nothing with no purpose and no happiness and maybe no friends. This is probably a tad dramatic but this was definitely how I felt until fairly recently. Seeing the goal as the be all, end all I’ve always been a textbook overachiever, in goal setting overdrive. From as early on as primary school I was ready and waiting to climb “that” ladder to the top. I remember in grade 7, my dad was helping me put the finishing touches on my economics and management studies project and we were having a printing mishap. The colours on the cover page were not coming out right, despite multiple attempts and shaking of the printer cartridge. After the fourth attempt failed, according to my standards, I burst into tears. My dad tried to console me by (rightly) suggesting that no one knew what the cover was meant to look like so it didn’t really matter how the colours printed. But I was inconsolable. And I cried for what felt like forever, real time 35 minutes. It really mattered to me what colour my cover page was. The colour of my cover page was linked to the success of this project, this subject, this grade, getting into high school. Life. I think at this point we can all agree that I was having an unhealthy relationship with my goals. Allowing a minor mishap to be equivalent to not meeting the goal could surely not be sustainable. Failure providing perspective Despite the cover page saga, I got into the high school I wanted and continued to pressurize myself to achieve – now focusing on university. My intense focus was exhausting, not only to me but also to my parents and sister who became casualties in my drive for success. I don’t think I fully realised my capacity to be crazy until university came and things seemed to slow down a bit. I tasted failure and it wasn’t all that bad. I failed my first economics test in my first semester of my commerce degree and you know what? I still passed the course. And got the degree. I started understanding that failing at things did not mean that failure was all you could taste. Rather failure can help you realise that things don’t fall apart if everything doesn’t go according to plan. The freedom of letting go I realised (very slowly I might add) that blind fixation to my goals was not necessary. Failure didn’t mean that everything was going to fall to the wayside. Rather, I learnt that if I wanted something there was more than one way to get it. More importantly, I realised that everything doesn’t need to always work out. Having the goal can be important but not having it can be just as valuable. [bctt tweet=”Failure isn’t the end, I learnt that if I wanted something there was more than one way to get it” username=”SheLeadsAfrica”] Because of my unhealthy relationship with goals, it felt so good to let go of always focusing on the next step. We tend to always be driven to keep moving forward but sometimes it is really nice to stand still and just take it all in. Open your mind I have learnt that sometimes not having a plan is a plan in and of itself. Things work out and you have to just trust that and you will be surprised by the opportunities that arise. Be open minded to it rather than having your head so tucked into your goal book that you miss something potentially greater. Through being more open I have found that there are wonderful memories and days that await me. And a lot less tears and self-imposed pressure. I’m not saying don’t have goals. Have them and dream a big dream! But don’t blindly follow them. Be aware of other things going on and maybe you’ll go down an unexpected but also very happy path. [bctt tweet=”Maybe everything will not come crumbling down if you don’t know the next step” username=”SheLeadsAfrica”] Ah, I still panic! I still have moments of panic when I realise I don’t have my next step concreted. But I also have days of absolute freedom when I think that anything could happen. Maybe everything will not come crumbling down if you don’t know the next step. And even if it does, I think you are stronger than you think. You can withstand a little bit of crumbling. You are strong.
6 revolutionary resolutions from 2016 that’ll have 2017 smiling at you

[bctt tweet=”We know resolutions may be tired and old-fashioned but stick with us here” username=”SheLeadsAfrica”] So maybe 2016 didn’t turn out to be the year you have been waiting and hoping for. However, I’m sure a lot of us will agree that it feels good to still be standing. Especially after all the shots 2016 gave us. I know resolutions may be tired and old-fashioned. Nobody really does them any more and most of those who still do, hardly ever stick to them. Whatever your view, we can all agree that if properly followed through, they can make a positive change. As a child, I thought resolutions were only concerned with changing bad habits. With time, I began learning that changing the way you think can very well be a resolution. Just because you pen them down at the beginning of a certain year doesn’t mean you haven’t been doing it. It serves as a reminder for you to keep on doing the damn thing! [bctt tweet=”Resolutions serve as a reminder for you to keep on doing the damn thing” username=”SheLeadsAfrica”] Most of us would say we went through the most last year, and we probably have (I know I have!) I also found, however, that I learnt more about myself than I ever did before, and those very lessons are the resolutions I’d like me and you to carry into 2017. 1. Yes, I can and I will! Just a few months ago, a 7-year old princess published her very first book, need I say more? Never stop reaching, Mamelodi Sundowns reached for the stars and caught one! 2. I will show up and stand up where I can The girls at Pretoria Girls’ High showed up together and stood up for their right to wear their crowns freely. The women who remembered Khwezi and the thousands of fed-up girls who spoke up and stood against rape culture across tertiary campuses knew they had to show up and stand up. The hundreds of women and men that run pad, clothing and food drives continue to tirelessly show up for society where no system does. And, it’s not even about that alone. It’s you refusing to be quiet about topics society won’t touch and linking people who need help with those who can assist. It’s you following your dream and teaching the sisters back in the hood how they can make it too. Sometimes, it’s really just the retweet, share, compliment and advice that matters most. We need to remember that sometimes, however unfortunately, the people that need help won’t ask for it because of what they’ve been through before. So this coming year, show up for those with no hope, it might change their lives. [bctt tweet=”The trick is to keep learning, no matter who bad things may seem, you learn!” username=”SheLeadsAfrica”] 3. I will choose love You must have seen this one on Instagram pics and Twitter throughout 2016 but I promise you it’s worth it. The best kind of love is self-love, the rest of it will translate outward to others. I know women who battle to find this love after bad relationships and maybe self-disappointment. It breaks my heart knowing I can’t love them where they need to love themselves, the best I can do is tell them they are worth it and hope they believe me. Every day of 2017, love yourself. That worth you seek in others can only be found in yourself, everyone else can only appreciate it. 4. Some people know better than you, learn from them Being a ‘new’ entrepreneur myself, I found that there are lessons I can only learn from people who have walked this journey before. I started following and reading about this special group of people and without even asking any questions, their stories taught me a lot of what I know about entrepreneurship today. MotherlandMogul Tip: While you ask for help, pointers or advice, don’t forget that no one can walk this journey for you, no one at all. You must be prepared to put in the work and research. 5. 2017 isn’t my year either Yes, 2017 isn’t your year either, but when last was any year for you anyway? We will still lose loved ones and great figures in society, fail, get hurt, worry, fight and cry in 2017. But just like in 2016, there will be jokes and stories that we think will never get old. We will achieve things we didn’t think we could, we will still regret watching ‘one more episode’. Twitter still won’t rest, there will still be too much sauce, we will discover a meme almost as great as baby Jake. She Leads Africa will continue to make us great (yay!) and you will smile again. So yes, 2017 isn’t your year, you and your choices are. If you plan on losing, make sure you learn, otherwise, win with positivity and inner peace. [bctt tweet=”2017 isn’t your year either, but when last was any year for you?” username=”SheLeadsAfrica”] 6. I will celebrate myself and others Absolutely, clap for yourself and all the black girls breaking ground around you! There is nothing quite like seeing girls celebrate other girls and themselves —treating the next woman like the queen they are themselves. Sometime in December last year, the hashtag #TheGirlsAreAlright was trending and in all honesty, this one is right up there as one of my absolute favourites. The reason for the trend was a thread that was tweeted by a queen herself, @SilindileM_, celebrating beautiful, no problem African queens! So for 2017, learn to clap when a fellow queen makes it, even if it is before you. You will be where you want to be someday, and until then, celebrate yourself for the small progress you make each and every day. Look yourself in the mirror and tell yourself YOU ARE ALRIGHT because you are a queen! Above all, teach the young princesses to do it too, tell them
10 reasons you should be your own #MotherlandMogul before and after marriage

I remember the day it dawned on me that my husband would have his own income. After a long day on campus, I got home tired and needing a long hot shower but feeling so fulfilled. It was in this long shower that I suddenly had this thought, “Somewhere across the world my husband is coming home from a long day of grinding too”. This was the first time that I realized that I could one day enjoy the fruits of my husband’s labor. I have thought of how tall I want him to be, how I want him to be chocolate like Idris Elba and intellectual like Nate Parker but I had never thought of the kind of money he would make. I guess I have never really felt like I was entitled to his labor. I have always thought; I can’t change my own tire or kill a roach on my own but darn it I can make my own money. Too many of our African movies depict the man leaving for work while the woman stays at home wearing her perfectly ironed dress (because we all wake up excited to wear a head wrap and make breakfast). It’s either that or my personal favorite, the scene where the girl’s best friend —or better yet her mother— tells her she is stupid for not liking the rich business man who likes her. Because God forbid we love a man for other things besides his money. I think we can do better. Here are my 10 reasons why you should want to be a #MotherlandMogul before and after marriage. Because Beyoncé said so Nuff’ said. So that you can treat your man When you can say to your man, “Babe lets go out, my treat”…The only words sweeter to a man’s ear is “the jollof is ready”. So that you can treat yourself Retail therapy is a real thing. No one would argue with you for buying 4 pairs of designer shoes in one shopping trip if you used your own money. Because you don’t want to be stuck like Melania Trump Hopefully the whole world would not be stuck with Trump as the President of the United States. Because men are great…but they are not everything. *Musters up the courage to repeat Rihanna’s words to every aunt who asks when I am getting married.* Because we have every right to dream bigger and aim higher than men. Auntie Chimamanda summed it up nicely. You shouldn’t hold back for fear that you’ll threaten a man. All women should dream bigger and aim higher. So that you can leave when you want to (or need to) Aren’t we all tired of the narrative where a wife stays with an abusive husband because he is her bread and butter and she has no other option? Motherland Moguls can leave when they need to. Because a #MotherlandMogul is her own rich man. Studies have shown that parents will give their children more freedom to be single if their child is financially stable on their own. Ok that study is my own personal wishful thinking. Also if your parent is African, it doesn’t work. Because feeling your self feels better on your own dime I bet you Beyoncé and Nicki did not have that much fun on set because Jay Z and Meek Mill are rich. It’s because they know they will be completely fine without their men. Because a #MotherlandMogul’s best position is CEO *Makes mental note to say this to every guy who asks what my favorite position is*
Dealing with small minds around you

We all have small minds around us. I mean let’s face it, not everybody can be an out-of-the-box thinker. Now, picture this. You’re seated, excitedly sharing your dreams with a friend or a family member and the next thing you hear is, “Why?” Confused you ask, “Why what?” And they launch into an almost rehearsed tearing down of your dreams. Oh boy! You get questions like; “Why do you need to go to a fashion school, why don’t you just do what every other person is doing ?” “Everybody is doing it, so why should your own be different or better.” The really mean ones will go all out and tell you, “It will not work.” “Better just keep it small and forget about all that big dream.” Then they will call you names like, “I too know” or “over sabi.” If you’re someone really nice, you’ll probably spend time trying to explain to people who cannot see beyond the small scale. These people can’t see why your dream is not only feasible but a sure thing. The ones that sadden me the most are those who hide their disbelief small minds and even jealousy behind religious excuses. I’ve heard them all, “Money is evil, your plans are not ‘godly’” “Christians cannot go into fashion, or cosmetics or modelling.” As entrepreneurs and ladies, we sometimes have to battle negative feedback from those around us. Those who project their fear of taking the risks on us. Don’t get me wrong, not all of them mean harm. For some, it’s just they way they are, the way they have always thought. They can’t see outside the box. Evidently, that is not you, you see beyond that. You have probably gone through the SLA website and have seen what young African women are doing and you get ‘gingered’. Your dreams are forming, you’re redefining your plans, you expand your horizons, you go back to the board and re-evaluate. Oh, the excitement. You want to share the good news! But it’s straight back to the earth when somebody hits you with the dead weight of their own reality. You are shaken, you take a critical look at the economy and, uh oh, doubts are creeping in. Listen you don’t need all that. What you need to do is… Change your sounding boards Don’t worry, they will come around later. For now, at the early, fragile state of your dreams, you need a support team of like-minded peers, people who can see from your point of view and push you along. Know that that you’re not the only one Nothing is new under the sun. Everyday, someone gets a new idea, (well not entirely new but you get the gist). And each day, someone gives up on their dreams. Probably because somebody, anybody around them just couldn’t believe in the dream to be supportive enough. Don’t be that one who gives up at the end of the day. Don’t explain your self Popular Nigerian artiste, Olamide sang, “who you epp?”. I think that’s self-explanatory. Let the dissuasion push you There are several versions of this statement but grow with the adversity, anyway. Learn to use the attacks or negative words to grow. Remember the story of the donkey? Yeah. Be wise and picky The only consideration I take into account is from the Holy Spirit. Others, even my mum’s, are subject to scrutiny and probable discard. As much as I love my family and friends, we’re not all on the same wavelength. Realize that it will be hard And don’t let it discourage you or make you believe your small-minded crew. Initially, it’ll be hard and for some, harder than others. On some days, there may be virtually no results and you may run at a loss. But your first victory is always sweet. Be convinced They are your dreams, yeah? Good. Then be convinced about them. It will take all the conviction you have to stay on track and not veer off when those around you are taking apart your well-laid plans with their words. You will second-guess yourself, you will be tempted to concur. You might just as well throw up your hands and give up. Nah, that’s not an option. Be centered Focus. Centered. Same thing. Keep your eyes on the goal. Don’t reduce your goal down to your power. Instead, match up your goal with your faith. Think up. The best athletes know not to look at the other athletes when running. But to keep their eyes on the finish line. It’s all for the love Remember, it may all be for the love. Those that care about you, don’t want you making mistakes. Still, you should filter. While I am tempted to say zone out, I’ve come to realise that sometimes listening to the not-so-toxic criticisms can inspire you to tweak your plans. It can also open your eyes to loopholes. Above all, start on the dream and keep going forward. Nothing ventured, nothing gained.
5 lessons I learnt about navigating the entrepreneurial roadmap with Nieros Oyegun

At SheHive London, Nieros Oyegun, principal and head of Corporate and Financial Advisory at W8 ADVISORY gave an insightful talk about navigating the entrepreneurial roadmap. Here are five things I learned that I’m sure will be useful to you too. 1. It starts with an idea For any entrepreneur out there, the first step they took towards starting their business is coming up with an idea. This may seem like the most basic step but thinking about a product that is marketable is key to overcoming the hurdles that will come in the future when it comes to financing and growth. So to start off, you need to figure out what you are going to be selling, how you will be selling it and who your target market will constitute of. 2. Understand the environment It is important to understand the environment you will be doing business in. Ask yourself, whose market share are you taking up with your startup and what are the opportunity costs. You need to pick out your competitors and understand their habits, they are factors that could contribute to determining your growth rate and customer base. 3. Approach investors Cold-calling investors is not the way to go. Try and build your contacts and get someone to introduce you to potential investors. When pitching to investors, keep your pitch skeletal and to the point. Try and demonstrate why you think your product is marketable and how it can make your way to profitability. In essence try and think like an investor and understand the risk-investor matrix of your business. Also, make sure that when you leave investor meetings, you clearly understand expectations from both sides and where you stand. This is because there is always the risk of buyer’s remorse with the investor, they may decide not to go ahead with funding the business. So do not relax until the money is in your account! 4. Find a partner A one person startup usually hinders investment opportunities. This is because it is difficult for one person to take on all the roles in a company. Therefore investors are more skeptical of putting resources into such a business. Finding the right partner and their potential long term contribution to your business can aid you in getting investors. 5. Consider self-funding When it comes to funding your business, look into self-funding through your savings, applying for grants and accelerator programs first. If you bring in a partner, you should be cautious of how much equity in your business they control. It is sometimes the case with start-up businesses that at the early stages, the partner is active in helping set up but once the business is up and running, their role is limited so having a huge percentage of equity is disadvantageous to you. Institutional investors are the later options to look into for funding.
3 reasons you are your only competition
Every day, we are surrounded by images and individuals that remind us that we need more, need to have more and do more. In business, this pressure often comes from our competition. Sometimes our competition can be intimidating. They can make us feel as though our ideas are too small or that we will never be as good. However, it is not really our competition that is the issue here. It is our fear of reaching heights of greatness that we never thought of as possible. Over-analyzing our competition can distract us from what we should be doing and where we should be going. We become accustomed to the falsehood that because someone else is winning, we must be losing. Use competition to inspire and enlighten rather than disenchant yourself. Often those who see the most successful competitors in their industries as inspiration strive to do better in their own businesses. Use your competitors as catalysts for change and sources of motivation. They are not there to limit your success. There are enough opportunities to succeed for all of us. At the end of the day, you need to compete with yourself and here are three reasons why it’s important. 1. It will stop you from comparing yourself to others I think sometimes the anxiety that comes from seeing your competitors excel makes you question whether you are doing better than other people or not. What really matters is that you’re doing what’s best for you. Do you feel like you are succeeding? Have you determined what success means to you? 2. It will keep you focused on your goals If you stay focused on what you are doing, and your own journey, you will inevitably keep improving. Focus on your business goals will result in growing success. The minute you take your eyes off your goal, you lose sight of why you started it all in the first place! 3. It will give your business the attention it deserves Your competitors can be a great source of information. You can learn from them, but limit the time spent researching their movements and give your business your full attention. Treat it as you would a romantic partner. If you give it all your love and attention, you will reap the rewards of a great business life! Stay focused on what you want to accomplish in life, and strive to do better than the goals you have set for yourself. Be your own best competition.