When Yasmin Belo-Osagie and I decided to start She Leads Africa in 2012, we had no office, no team, just a shared vision. We didn’t have fixed plans, but we both had a strong passion to help young women do better in their careers and businesses.
Since then we’ve built an amazing team, grown a community to more than 500,000 women across 135 countries, been featured in international media like Forbes, CNN and CNBC, generated hundreds of thousands of dollars through partnerships with global brands like Facebook, Samsung and Google, and was even invited to ring the Closing Bell at the New York Stock Exchange!
Here are 5 lessons I have learned along the way:
At She Leads Africa, our goal has always been to create a platform to help millennial women create their own version of success so it’s exciting to be able to design experiences and opportunities to help them get closer to it.
This goal is broken down into many smaller goals and tasks that help us achieve this overarching goal.
Create content that stands out
There is such a significant need for interesting and creative content from diverse voices that there is no niche that has been overdone.
Those who want to be successful must move beyond creating content and discover how they can create community, experiences, and commerce to build a sustainable business. Develop a brand layout or creative guidelines so your content looks consistent over time.5 things you need to start doing to grow your business online in 2019 from She Leads Africa's co-founder, @helloafua. Learn more. Click To Tweet
Think beyond social media
Make sure you’re creating a brand that goes beyond social media and these algorithm changes. Be able to connect directly with your customers, fans and industry decision makers without relying on someone else’s shine.
One of the ways you can do this is by growing a mailing list.
Help your team members develop through feedback
As an entrepreneur, one of the most important responsibilities to your team members is to give them feedback.
When your budget is tight, you can’t always afford to hire people with the most experience so you and your team will need to learn and grow together. Honest and consistent feedback is the way to make that happen.
Find like-minded people in your community who can help you grow, and who you can help. Business relationships should always be symbiotic. Go to networking events. As an introvert, my go-to method before any networking opportunity: Breath. Research. Practice.
The digital economy provides one of the most significant opportunities for young women to generate their own independent income and monetize their skills and personality to a global audience. Previous economic transformations required significant capital or permission from gatekeepers. That is no longer the case.
The SLA team has pulled together resources to help you set and achieve your goals in 2019.
Visit SheLeadsAfrica.org/NewYearGoals or OkadaBooks.com to learn how to jumpstart your 2019.
She Leads Africa is a social enterprise dedicated to supporting young African women and their journey towards professional success. The organization has been featured on CNN, CNBC Africa, Black Enterprise and Fox Business and has more than 600,000 community members across Africa and the diaspora.