She Leads Africa

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5 things you need to start doing to grow your business online in 2019!

When Yasmin Belo-Osagie and I decided to start She Leads Africa in 2012, we had no office, no team, just a shared vision. We didn’t have fixed plans, but we both had a strong passion to help young women do better in their careers and businesses. Since then we’ve built an amazing team, grown a […]

Entrepreneurs…Take care of your mental health: Here’s why

I remember the first time I met him at a friend’s house. He was incredibly smart, charismatic and passionate—all the things I believed it took to own a successful business. As the night when on, I realized my original assumption was correct. I pulled out my phone and did a quick search of the guy […]

Social Media: The Future of Customer Service?

It’s 6 am on a Tuesday and your alarm goes off for work. You leisurely roll over to grab your phone to stop the bothersome ringing. Yawn, stretch, scroll through your social media feed. Sounds about right? Our daily lives are deeply intertwined with technology, from the moment we wake up, to the time we go […]

Side hustle 2.0: Tips for starting a side hustle in South Africa

With the way the economy is (well in South Africa), it is getting tougher to make ends meet. So, much like my last article, some turn to a second income in the form of a side hustle or business, while others, run their side businesses out of passion and enjoyment and not necessarily for the […]

How to Create a Slaying Social Media Strategy

Social media has become the next big thing. One can’t deny the relevance of social media marketing in driving website traffic, creating brand awareness and generating leads.  Statistics show around 90 percent of adults aged 18-29 are on social media. Most people mention social media as their preferred source of communication with businesses. After reading […]

Nnanke Essien: The Visibility Expert

Nnanke Essien is a visibility strategist and business transformation coach. She helps individuals with awesome ideas, products and services to get seen and found by their ideal clients. She does this using a 5 step visibility building process to build an effective and efficient visibility roadmap. Nnanke believes that the path to success is littered […]

Joy Eneghalu: Using Strategy to Conquer Social Media

Joy Eneghalu is a social media strategist. She helps businesses and teaches individuals how to leverage social media to boost their brand awareness, increase their sphere of influence and make a profit. She is also the founder of the Influencer Marketing platform called Influensah. Can one thrive in today’s marketplace without social media? Social media […]

4 simple steps for developing a marketing strategy for your Small Business

It’s common to see many small business owners unintentionally ignore marketing, as in this digital age, a lot of SME’s interchange ‘marketing’ with ‘social media’ and ‘advertising’. This article aims to get small business owners to think about marketing holistically and systematically. Marketing is definitely not a few social media posts with a few Instagram […]

Setting your business up for success – 5 things you must do

It’s a New Year and everyone seems busy penning down their New Year Resolutions. Business owners are also devising strategic means to boost sales and make more profit. It’s a time to sit and reflect on the past year and see what can be done to make the present year a success. As a business […]