Women at Afroes: Anne and Gathoni are Leading the Mobile Gamification Path
Afroes , short for ‘African heroes’, is a mobile-first enterprise. They’re on a mission to position African youth for productive futures by, innovating in skills acquisition, engagement and connecting to opportunity. Anne Githuku-Shongwe is a Social Entrepreneur, Social Innovator, a Development Professional and a thought leader on digital and social innovation. Anne founded Afroes in 2010, as a digital enterprise. Creating gamified learning solutions designed to reach, teach and connect Africa’s young women and men to life skills, through their mobile phones. Her vision is to revolutionise learning in Africa, with a focus on delivering positive, Africa-focused mobile phone entertainment to the youth market across the continent. Anne and Afroes have received multiple awards including, the prestigious Schwab Foundation/World Economic Forum Social Entrepreneur of the Year 2013. Gathoni Mwai is a Sustainable Development professional. She has over 7 years experience working on social development issues in Africa, and on the use of data, technology and innovation for development. Having been brought up in Kenya she is passionate about the country, its people and seeing them all thrive. Gathoni joined Afroes as project manager for the development of the PeaceApp award winning Haki II: Chaguo Ni Lako, ,a mobile game that was used for peace building in Kenya, in the run up to the 2013 elections following the post election violence experienced in 2007-8. She recently completed her Masters in Sustainable Development Corporate Responsibility. Currently, she takes on the role of Kenya programme manager, where she is tasked with scaling the Afroes product range and developing partnerships. Join us on this inspiring journey as we share the stories of these two front-running African women in tech. Tell us the story behind Afroes Afroes (the name comes from a play on the words African Heroes and Heroines) was inspired by conversations with my children. I was worried that they weren’t being exposed to any positive African media content; and that their ideas and aspirations for Africa were being influenced by the Western media’s pervasively negative messages about the continent. I wanted to do something to change that. But it was whilst I observed my son excitedly relating things he’d learned while playing the computer game, Civilisations, that I realised that, children who play computer games are a captive audience for anything you want to teach them. I knew from that point onwards that I needed to harness the power of computer games, to deliver positive messages to African children. Given the growth of mobile phone usage and ownership across Africa the idea of computer games evolved to mobile phone games. How effective has the Afroes’ strategy been, in achieving its set goals and what successes have you recorded in recent times? The Afroes strategy has had to be very adaptable to the changing times, technology and issues that affect African youth. At our core ,our main goal has been to inspire and empower young Africans with 21st Century skills, which will help them transform their lives and the lives of people in their communities. We have set out to build partnerships with like-minded organisations that see mobile phone technology as a medium to change mindsets and positively impact young Africans. In the last 3 years we have been lucky enough to receive the following awards: Winner of PeaceApp – promote digital games and gamified apps as venues for cultural dialogue and conflict management, 2014; Winner, Gender Mainstreaming Awards, Empowerment Initiatives, South Africa, 2014; Winner, ICT Innovation Award for Gender Youth and Vulnerable Groups, Kenya, 2014; To date we have had over 800,000 users download our games and 100,000s more through offline activations. [bctt tweet=”Our core our main goal has been to inspire and empower young Africans with 21st Century skills” username=”SheLeadsAfrica”] What challenges have you faced in the course of running your business and how have you been able to walk through them? Sustainable financing has been a major challenge. We have been lucky enough to have our games fully funded by our project partners, but this has been quite limiting. Another challenge we have had is convincing programme/ solution stakeholders to adopt an alternative media/ mediums, strategy and methodology to reach and engage their traditional intended audience; as well as appeal to a new demographic of social issue based content advocates, stakeholders and consumers. How important is technology for Africa’s future and how well has the African market tapped into it? Technology is important on a global scale. What is more important for Africa is appropriate technology to enable sustainable growth and livelihood development for all. The African markets have not only tapped into the technology, but are leading the charge in technological innovation. From Mpesa (mobile money), to the use of drones to transfer essential goods. Recent statistics have showed that 2/3 of young people own a smart phone, giving them access to a world of information, allowing them to tap into new ideas and adapting it for themselves. [bctt tweet=”Technology is important on a global scale” username=”SheLeadsAfrica”] If you had to binge watch any movie series, which would it be? The Wire – because it’s on my watch list but I’ve never watched it. Tell us about the Job Hunt game launching soon and the concept behind it JobHunt is a mobile game designed to simulate the online/ digital work experience. The concept of this game is to create awareness on digital jobs and the opportunities to earn an income for young people. In the game you bid for jobs, improve skills and ultimately build the skills required to win jobs in this space. What is the greatest lesson you’ve learnt on your entrepreneurial journey so far and how has it helped you in the course of your work at Afroes? Being an entrepreneur is not an easy life, very often you need to be motivated even when things may not be working in your favour. There is this image of a man digging in a cave with a huge diamond just a few digs
Chika Ilang: You Need A Clearly Defined Life Vision
Chika Ilang is a civil servant during the day and the founder of Chika Ilang International; a personal development hub, with an interest in helping women build a life and career they truly love. A lot of young people feel dissatisfied when working with government agencies. What is your winning tip to stay motivated? Most young people may not like it here. But if you have a clearly defined life vision, I believe you can succeed in any type of job. For instance,some people might not like their current job, but cannot make the move as yet, for financial or other reasons. I would advise that, you have no choice but to try love that job, because it brings in the money ( resources), so you can use it to fund your dream. Now, not liking your job doesn’t mean that you should do shabby work, no, you should be your best at it, gather experience, and move when the time is right. So for me, I’d say my winning tip is, my clearly defined life vision. I don’t see my job as a setback, because through it, I’m moving forward to where I want to be in life. [bctt tweet=”if you have a clearly defined life vision, I believe you can succeed in any type of job” username=”SheLeadsAfrica”] What would you suggest to a young woman who wants to build a viable business while still holding down this career path? Entrepreneurship isn’t a fashion trend. Don’t jump on it because everyone seems to be on it. Have a clearly defined vision. Set a target for yourself; a business target you can meet, before you can comfortably take a bow out of your job, if you’d ever want to. It’s dangerous to get a business idea and “sack your boss” tomorrow, because of this idea. Test it, ensure it’s profitable, then create a game plan that you’ll follow through as you progress. Don’t move blindly. There are certain perceived limitations about working in government agencies. How can young career women strive to get quality work done? I believe in giving my best wherever I am. If you’re there, be all there. I wouldn’t do this because of XYZ, I’d rather do it so it represents Chika, because that’s all that matters to me. So, be intentional about being an awesome employee. What you wouldn’t want another to do with your own business, don’t do it to your boss as an employee. [bctt tweet=”Be unforgettable. Be the light in that space. It is the era of woman rising.” username=”SheLeadsAfrica”] What can women who want to work for government agencies do to stand out? Be unforgettable. Be the light in that space. It is the era of woman rising. Remember, you’re already expected to perform poorly at work because you’re a woman- disappoint everyone and be exceptional, just because you are a woman! What would you like to be remembered for in your work? At work, I’d like to be remembered as that Chika that led others to do right. The one that shone her light on everyone. That one that led a good life, which inspired others directly or indirectly to do good. The game changer that always asks others the way forward. The bubbly foodie that doesn’t joke with her lunch. Are you a civil servant? We’d love to hear your story and career tips. If you’d like to share your story with She Leads Africa, let us know more here.
6 Characteristics Exhibited By Exceptional Business People
[bctt tweet=”Great people are willing to do what a majority of people are not most likely to do” username=”SheLeadsAfrica”] Great people are willing to do what a majority of people are not most likely to do. Every great achievement in history came from exceptional thinking and perseverance. Every start up to ever rise to the pinnacle of the business world exhibited some exceptional qualities that propelled them to where they are. To attain such heights of glory and acclaim, there are certain characteristics you may want to consider adopting straight away. Say good bye to the old days of laxity, procrastination and disorganization, its time to embrace focus, doggedness and persistence. Without further ceremony, here are 6 qualities you should exhibit if you want to see your nameplate next to Mark Zuckerberg’s and Dangote’s. Self-Respect Outstanding business people do not rely on others for their drive for success. They continue to operate with a sense of composure and self-confidence when tough challenges spring up, they are willing to take calculated risks. That’s because they believe in their worth, their objectives and never they forget the importance of their business quest. Self-Control Outstanding business people are self-driven, confident and in control of their emotions. To them rejection is an opportunity to be better and view risk as a rewarding attempt. Therefore they don’t back down in any difficult situation. They remain sanguine about prospects of their nation’s economy and are passionate about their dreams in the business realm. Discernment Great business persons are conscious of the company they keep and try to shrug off any form of negativity. They surround themselves with positive and forward thinking minds and only associate with those who build them up. And create time for leisure, exercise and fun. These people have a mindset development routine and maintain personal relationships to achieve their business pursuits. Simplicity According to Ward Cunningham (2004), “Simplicity is the shortest path to a solution”. This denotes that outstanding business people find straightforward means of solving problems, by creating products and rendering services which would seem understandable to nearer society. There is beauty in simplifying innovative ideas. Sometimes, its not about providing multiple solutions, it could just be about providing “the” solution to a “specific” but “nagging” problem. Giving Generous business people do whatever it takes to rise in the morning to feed and nurture their children, pets, partners, career and themselves. They display the great power of giving and always carry out giving-oriented CSR in some communities. Giving back to the public is of utmost importance to them. Determination Interview 5 successful people and they would all tell you the same thing – They kept at it. It’s not about how many times you got turned back, but more about how many more doors you knocked on. Powerful business people are sharp-witted, focused and determined. They keep their eyes on the prize regardless of the competition and distance required to travel to fulfill them. Feeling inspired already? then get cracking. No one says the change is going to take place over night, it could take quite some time. Like the saying goes, “make a conscious decision to be that change you wish to see.” Do you have any more tips about being an exceptional business person? let us know more here.
5 #MotherlandMogul characteristic’s when it comes to relationships
When was the last time that a song took you to church like this? Or this? For me, it was yesterday. The song? “Add To Me” by Ledisi. I identified with this song on such a deep and personal level because, it perfectly outlines some of the thought patterns that I have as a #MotherlandMogul when it comes to dating and entering into relationships. Like… I seriously considered playing it to the next nosey aunty to ask me why I’m not married yet. Heck, it made such an impact that I was inspired to write a little ode to it! As such, here are 5 characteristics of Motherland Moguls, regarding relationships (as told through Ledisi’s “Add To Me” lyrics). I’m sure you, as a member of the SLA community, will be able to identify with these too. So, without any further ado… #1 They are self-sufficient “I can be good on my own (can you add to me?) But I don’t want to be alone (can you add to me?) Paying all my bills on my own (can you handle me?)” As these lyrics show, Motherland Moguls are the epitome of the old adage “she wants you but she doesn’t need you” because they are independent and able to cope with or without a man in their lives. To summarise the late, great Dr. Myles Munroe, this is because they understand that singleness is not the same as incompleteness. Understanding this, Motherland Moguls can, indeed, “be good on [their] own”. #2 They prioritise their needs and practice self-care “I’ve been in a spiritual place; so when it gets hard I don’t break” Boss women have worked hard to become [spiritually, mentally, financially] self-sufficient. They are not interested in being destroyed by the wrong choice of relationship. As such, they may actually elect to remain single in order to maintain their “good” status. They also recognise that if they: Don’t have a healthy relationship with themselves, they will never be able to have a healthy relationship with another person. Are not happy or fulfilled within themselves, nobody else will be able to draw these things out of them or place them inside. In addition, they recognise that these qualities come from a strong relationship with God, as well as a positive intrapersonal relationship (relationship with themselves). #3 They have goals “Made a lot of money last year (can you handle me?) Plan to make more this year (can you handle me?)” Not only have they worked hard to become the person that they are now, they have clear goals for the future. Boss ladies are not stagnant ladies; so they don’t want to be with anybody who is going to stand in the way of their progress or the fulfilment of their goals. They want someone who truly has their best interests at heart and is not a distraction because, as Cindy Trimm once said: “Everything in your life rises and falls on a relationship. If you have the wrong relationships, you are going to end up in the wrong place” and vice versa. This means that positive relationships can advance us and move us forward , whereas negative relationships can stagnate us and cause us to regress. Bosses understand and apply this wisdom, knowing that the person that they are with can determine whether they get to their destiny or not. #4 They are not easily impressed “Took a lot now you’ve got my attention… But I’m the type that needs a little more” Because Motherland Moguls are so self-sufficient and focused on building their empires, they are not easily wooed or impressed. With all that they want to accomplish, they also don’t have time for games. This may earn them the reputation of being “cold,” “too picky” or even “a man hater” but, that’s not the case at all. They simply are not looking for a savior or to be in a relationship for relationship’s sake. #5 They are looking for a partner “But you got to have it all together (can you add to me?) So we can be stronger together (can you add to me?)” One of my favourite personal development books is “The Wisdom of Andrew Carnegie” by Napoleon Hill. In it, Carnegie advised that two of the steps to major achievement are: definiteness of purpose (a goal) and choosing a master mind team so that those in it can experience the benefits of synergy. This, in a nutshell, means that when two (or more) individuals unite and join forces in order to achieve a given purpose, they will be able to produce something that is exponentially greater than they ever could have done by themselves. Most people tend to understand this concept of “teamwork making the dream work” from a business point of view, but what sets #MotherlandMoguls apart is that they are also seeking this in their romantic relationships. As Ledisi quite rightly put it- they want someone in their life who they can build with; who can and will “add to [them]” and who they can add to in return. What other #MotherlandMogul characteristic’s would you add to this list? Let us know here.
Fatima Babakura: Social Media Made Our First Collection Successful
Fatima Babakura is a 21-year-old final year student at McMaster University and the founder and creative director of Timabee, a luxury accessory brand which she created out of her passion for sketching designs. Within 3 years of starting the business, Timabee has won a best fashion brand of the year award. Fatima has also been listed among 22 women redefining luxury in Africa by the Lionesses of Africa group, and has also received the WEF “Iconic Woman” award in 2017. Her passion for women and girls has inspired her to continue to grow Timabee, as well as start other businesses that would create job opportunities, especially in Africa. She is also the co- founder of Signature Boutique in Canada, a multi-brand boutique that aims to showcase the works of African based designers to the world. Fatima enjoys cooking, traveling and sharing her success story. [bctt tweet=”I have always loved accessories and handbags” username=”SheLeadsAfrica”] What inspired the Timabee brand? I have always loved accessories and handbags. Growing up, I remember being called “mummy’s handbag”, not because I followed her everywhere as that title would suggest, but because I was always holding my mother’s handbag when we went out together. I guess it was only natural that after I sketched a handbag, I became very curious to see it come to life. That is how Timabee started. What other services do you offer? Timabee currently has a bespoke section that allows the client to be a part of the design team for their handbag. You get to pick your leather, style and a whole lot more. I think it’s really cool. Do your services include any form of offline transactions or are they strictly online? Kindly tell us how the sales chain works. Being a full-time student and juggling a business doesn’t allow much time for offline interactions but I find ways to work around it.We have events from time to time and I also offer one on one bespoke sessions, depending on my availability. I am responsible for the bespoke side of design, amongst other things, so my schedule definitely affects those sessions. [bctt tweet=”With everyone being on social media these days, it is the best way to connect to a wider audience” username=”SheLeadsAfrica”] What are the major social media channels you make use of? Instagram and Twitter. Instagram is our first love. It made our very first collection a success. What has been the most challenging moment on social media so far? So far we haven’t had any challenge’s with social media, thankfully. What would your response be to someone who is contemplating whether or not to use social media as a marketing tool? I think it is a very great tool and it is inexpensive too. With everyone being on social media these days, it is the best way to connect to a wider audience. I would definitely say do it! Are you in the fashion accessories industry? Share your story with us, let us know more about you and your story here.
From MIT to Harvard to McKinsey, Carolyne Njeri Gathinji Credits Her Success to God and to Going after her Goals with Undivided Attention
“God’s fingerprints are evident in the people He put on my path” says Carolyne Njeri Gathinji. Carolyne is an MIT and Harvard graduate who currently works at McKinsey & Company. Njeri has excelled through life, whether it was at the Alliance High School in Kenya, a prestigious all-women boarding school, or at UBS after MIT. She is a consultant who loves traveling the world. Her best self-care tips? Same as Kerry Washington’s: getting her nails did. No wonder she is such a gladiator! Who is Carolyne Njeri Gathinji and what gets you out of bed every day? Give us a brief tour of your life. She is a simple, light hearted lady who is living a life she had never envisioned for herself. An optimist with a disproportionate share of joy, seeking positivity and positive energy. She is an extroverted introvert who enjoys bringing people together and forging connections. She is a Kenyan (from Nakuru) living in Boston and working as a management consultant. Many people have been part of my journey. I could not get to where I am by walking alone. I am motivated by their belief in my strengths, their support along the way and the ability to inspire others. Secondly, my job gives me the opportunity to work with brilliant, ambitious and interesting people to solve clients’ problems. Getting to the solution becomes fun when surrounded by great teammates and clients. I spend most of my time in Boston with one or two trips to Kenya every year to visit my family. I love traveling so I’ve also established a tradition for a week-long summer vacation trip. During the rest of the year when I am at work, Monday – Thursday are spent at the client site, working with them to solve the problem. Given most of my clients are not in Boston, I find myself away from home most of the week. I get back to Boston most weekends and spend the weekend relaxing and catching up with friends. I am also currently helping a local Boston business think about its growth strategy. You are incredibly achieved – Alliance, MIT, UBS, Harvard, McKinsey- what’s your secret? Is there really a secret? If someone has discovered one please share… As I said earlier, it really has taken a village! I wish I could say all this was part of a master plan that I worked on, crossing one thing off the list after another. The only one of these institutions I really thought of for years was probably Alliance. I had that dream growing up, probably from the age of seven; given the caliber of strong women I knew who had attended the school. MIT only became an option in 12th grade when my physics teacher prompted me to apply to American colleges, and about a year later, I was packing my bags and leaving my family at 18 and taking my first flight of the country to Cambridge. Having said that, when I decided to go for any of the opportunities, I worked with undivided attention on the goals I had set and tried to leave no stone unturned. In the moment, it was a lot of hard work and a matter of sacrifice, but if your eyes are on the prize, you barely feel it. In The Alchemist, Paulo Coelho talks about the fact that when you want something so bad, the universe conspires to make it happen. I believe this, but for me, it misses one crucial piece – the work you and the universe have to put in. What I have found is that if you decide you will pursue something and put in the work, and make sure the relevant people in the universe are aware, they will work with you to make it come true. Of course, this presupposes that these relevant people are bought into your success and want to be helpful. Although, I didn’t have the master plan, I believe someone did, and if I reflect on my entire journey, God’s fingerprints are evident in the people he put on my path, the strength and resources He provided and the favor upon my life. Steve Jobs said you can only connect the dots looking backwards, and even in my short life so far, I have had to trust that the dots will connect in the future and given my all to what is happening in the moment. You travel a lot. What’s the best place you’ve ever visited? Each place is different and I find that there are always unique experiences to enjoy and cultures to learn from. If forced to pick, I would say Thailand is at the top, because of the breadth of experiences it offers. You studied Mathematics and Management Science in undergrad, do you apply what you learned in Math in consulting? Any advice for younger women looking to study in the field? Even though I do not use most of the complex Math that I learned, logical and critical thinking skills gained are very applicable in consulting. Inherently, we are solving a client’s problem, which is what a Math major does daily. You need to break the problem into structured bit-sized pieces that lead to the final answer. You need to apply certain known theorems and assumptions along the way. That is what consulting is about. Additionally, we do a lot of quantitative analyses for which a love for manipulation of numbers fits well. Advice: First, let no one tell you that you cannot pursue or do math…refer them to Hidden Figures! Secondly, think of how you want to use your Math degree. There are many ways you could directly use it; as a professor, statistician, actuary etc. However, there are many other professions that would value a math degree and you have to figure out if you need to pair the degree with another to pursue a career in that field. I combined my Math degree with
5 tips to starting a side hustle whilst working at your 9-5
When people consider launching a new business, most imagine quitting their jobs and risking it all. However, aspiring entrepreneurs should stick with traditional jobs, rather than take a complete leap of faith by quitting their jobs. This is to ensure they can take the necessary time to grow their brands whilst earning multiple streams of income. A side hustle is a business you run in your free time, which allows you to pursue what you are most interested in. It is a chance to delve into different areas such as fashion, food, hair ,the not- for- profit world or whatever you are passionate about- whilst keeping your day job. Yes we love working our 9-5’s! But, extra cash from something we really love is vital. The good thing about having a side hustle is that you can make extra money and use talents that are dormant in your 9-5 day job. Starting a business whilst employed gives you the opportunity to make a meaningful impact in the world, doing work that you love on your own terms. It is not easy as you’ll have to share and balance your time between your day job and business. However, it is possible. Here are some tips for starting a side hustle: Pinpoint your passion – choose something you are really enjoy, which people need and are willing to pay for. E.g. Event planning, logo illustrator etc. Use your network – don’t be afraid to let your contacts know that you are open for business. Post it on social media, send emails, make phone calls get the word out! Stick to the schedule – set time aside for your business periodically, like an appointment. Have a specific time during the day to work on your side hustle. It is important. Collaborate/Network – the bigger your community, the more potential opportunities you have. Also, always make time to meet with new people. Hire an assistant – remember, you have a day job, and most of the time you won’t be able to have meetings with clients or customers. Hire someone who can help with the work while you’re at your job. Starting a side hustle is not easy and you probably won’t get it right the first time. Just be patient, focus and plan and it will happen! Do you have side hustle? How do you balance your side hustle and 9-5? If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Mmabatho Mokgadi: I want to see Colorsofthearth among the list of top tea brands across Africa
Mmabatho Mokgadi from Soweto, Johannesburg, South Africa, Is the founder of Colorsofthearth. An organic loose leaf tea company specializing in herbal and fruit blends. Currently she is also a full- time student at the University of South Africa, completing her second year towards a Bachelor of Arts degree in Human Science and Social Services. Mmabatho loves yoga and is passionate about tea, particularly the medicinal components of herbal plants. When she is not reading on community psychology and the functioning of public services in South Africa, she is running her business from home. [bctt tweet=”I have a good support system from friends and family who encourage me” username=”SheLeadsAfrica”] Who is Mmabatho? I am the founder and tea tailor of Colorsofthearth. Currently I’m studying full-time at the University of South Africa, doing my second year towards a Bachelor of Arts degree in Human Science and Social Services. I’m passionate about tea, particularly the medicinal components of herbal plants. My current read is on Prof Maurice M. Iwu’s “handbook of African medicinal plants”. I enjoy yoga, great food and I’m always up for an adventure. What is Colorsofthearth? Colorsofthearth is an organic loose leaf tea company, with teas sourced locally and internationally. I specialise in handcrafted fruit tea blends (using spices, herbs and dried fruits) and herbal tea. How did you find a gap in the market for your business? When I established Colorsofthearth in 2015, all I knew was that I loved tea. As a result I had lost weight drinking yerba mate, white tea and green tea and my skin was looking healthier. I wanted to share this insight with people. I have extensive knowledge of the product because I used to work for one of South Africa’s leading tea franchises, The Tea Merchant. During this time I grew to learn that tea repairs and builds from the inside out. Even after I left The Tea Merchant the love for the tradition of tea continued. Soon I began making my own blends, playing around with herbs and dried fruits. When friends came over I would serve them the tea I made and they liked it a lot. A close friend of mine encouraged me to start my own business, saying that I’m “the tea person” because there’s nothing I didn’t know about tea. The tea industry is growing rapidly and I want to see Colorsofthearth among the list of top tea brands across Africa. How has the market responded to Colorsofthearth? In February 2017 I took Colorsofthearth to the South African Broadcasting Company canteen and the response was positive, there was a lot of interest and support. I have also exhibited at Market Esque in Soweto, but this crowd was different because most people were not interested in tea. I’m aware that people still have a certain stereotype about tea, which is: it is boring and should be consumed only if you are sick. But, I can say though that the response has been more positive than it has been negative and there is ample room for improvement and growth. What are three key business lessons you have learnt since running Colorsofthearth? Persistence How to manage finances The importance of market research. How do you balance your studies and running Colorsofthearth? I write out weekly and daily schedules which help me distribute time evenly. Although at times I give more attention to school work when I have assignments due or i’m preparing for exams. In addition to that, I use resources on SLA’s website regarding balancing studies and running a business. Overall I have a good support system from friends and family who encourage me and keep up to date with my progress. What are two challenges you have faced and overcome as Colorsofthearth? In 2016 I lost all hope and drive to keep Colorsofthearth running after my contract ended as a sales assistant at a kids clothing store. This happened a few months after I established Colorsofthearth. I could not afford the apartment I was staying in and had to move back home. The move did not make it easy. I was back home, no call backs for interviews and a failing business. It was challenging financially to keep Colorsofthearth running. But, In January of 2017 I decided to step out of my “hopelessness” mode and took it upon myself to finish the things I had started. Firstly, complete my undergraduate; I registered with UNISA and applied for funding, which was approved. I remember the excitement that came with the prospect of finally getting my degree! Secondly, I needed to pick my business up again. I had to go back to the drawing board and determine why I registered my business in the first place. I soon realised it was because of my passion for tea and the desire to create and provide a product that is healthy, sourced locally and refreshing. Communities like She Leads Africa helped me gain my self confidence and purpose again. [bctt tweet=”Feel the fear and do it anyway”, a mantra I live by daily. It’s also the title of Susan Jeffers’ book” username=”SheLeadsAfrica”] What keeps you inspired to run your business each day? My mother, my vision board and prayer. What is your three year growth plan for Colorsofthearth? My plan in the next three years is to supply hotels, restaurants and delis around Johannesburg and across South Africa. Either employ one person or find a partner that I can work with in running the business. Have an iced tea range. Build an online store with worldwide shipping. Travel and form relationships with tea plantation farmers in Africa: Kericho Kenya, Satemwa Malawi and Tanzania. In one sentence, how will you like to be remembered? A holistic wellness brand. Instagram: @colorsofthearth Facebook: colorsofthearth Twitter: @colorsofthearth Are you in the tea business or aspire to be? Let us know more about you and your story here.
Oluwaseyi Bank-Oni: Digital Marketing Is Taking Over Rapidly
[bctt tweet=”Everyone can afford to take advantage of digital marketing services.- Oluwaseyi Bank-Oni” username=”SheLeadsAfrica”] Oluwaseyi Bank-Oni is currently the Senior Account Manager at Nigeria’s foremost digital marketing agency, Webcoupers. She has successfully worked with several brands and has helped them achieve digital footprints on the web. In this interview, Oluwaseyi gives us exclusive insights into why small business owners need to incorporate digital marketing services into their sales strategy. Tell us a bit about yourself & your background I’m a 25 year old branding powerhouse! A slightly eccentric creative genius, obsessed with the color pink and a Nigerian woman on the rise. I spent my childhood and high school years in Nigeria after which I moved to the States for the first half of my undergrad. I then moved to Canada where I completed my Bachelor’s degree in Economics as well as a certification in Business Analysis. Followed by a few years of work in the financial sector. Eventually I became quite jaded, packed my bags, and moved to France last year to attend Business School where I received my MBA with a specialization in Marketing & Brand Management. I just relocated to Nigeria a few months ago, and I am currently the Senior Account Manager at Nigeria’s foremost digital marketing agency, Webcoupers. Why did you decide to come back to Nigeria? I never wanted to leave in the first place! Nigeria has been experiencing a brain drain for a while now but all we do is complain. Those abroad refuse to return while those on the ground want to flee! So who is left? A lot of people don’t see the digital landscape in Africa as viable and I knew I had to play a role in changing that narrative in my own little way. You are either a part of the problem or a part of the solution. I decided it was time to become a part of the solution. That being said, having 24/7 access to pounded yam may or may not have played a role in my decision. Having worked on several marketing campaigns for major brands, what would you say to those who are yet to optimize digital marketing to grow their businesses? It’s 2017 and there is a 99.99% chance that your target market is online, what are you doing? From personal experience, I find a lot of key decision makers in Nigerian businesses are not as open minded as they would like to think. They would rather play it safe and splurge on traditional modes of advertising which don’t even produce trackable results, while neglecting the digital side. That’s not to downplay the importance of non-digital mediums but can you tell me how many people viewed a particular physical billboard yesterday? Probably not. But I can tell you how many people viewed an online ad banner, clicked on it and made a purchase after seeing it! That’s the power of digital. Businesses are literally stagnating their growth by refusing to key into digital marketing vehicles. [bctt tweet=”Digital Marketing is scalable to fit any budget. – Oluwaseyi Bank-Oni” username=”SheLeadsAfrica”] What are the various aspects of digital marketing services that small business owners can leverage on? The wonderful thing about digital marketing is that it is scalable to fit any budget. From the frugal university student selling jewelry on the side to earn extra income, to the massive multinational firm spending the big bucks to drive sales, everyone can afford to take advantage of digital marketing services. Social media Without getting too technical, I’ll discuss a few simple ways SMEs can utilize digital marketing to drive sales. It goes without saying that establishing a social media presence and providing engaging content is imperative. Word of mouth We all know of “Word of Mouth”, but what needs to be leveraged is “Word of Mouse”. This is essentially free advertising by connecting with and building a network of brand loyalists who will help spread the word about their products or services online. With over 70 million Nigerians using the internet, the click of a mouse on social media can get you in front of your target consumer faster than any mouth can. Targeted ad’s Another way is by running targeted ads on social media platforms. You don’t need a big budget or a formal education to get these up and running. Most social media platforms offer a lot of free learning resources to assist you in getting your campaigns up and running. Easy-to-use tools like canva can aid you on your creative journey where you can design colorful engaging ads to appeal to prospective clients. SEO Ensure your website is SEO optimized. SEO stands for Search Engine Optimization, and what that means is you want to boost the visibility of your brand when words relating to it (keywords) are searched for. There’s a popular saying that the best place to hide a dead body is the 2nd page of Google. Seriously, no one checks there. It is estimated that 75% of users never scroll past first page results; The first page is where all the action is and this is where your business needs to be. This does not happen overnight and takes a bit of dedication. But, by using relevant keywords, consistently churning out pertinent content and also having links to your website shared on other sites, small businesses can boost their SEO ranking to drive traffic and sales. If you’re not too keen on trying these out yourself, enlist the services of a digital agency and get on it fast! Some people think digital marketing is expensive. What is the average amount that a small business owner needs to run a digital marketing campaign? There are so many myths surrounding digital marketing. I frequently ponder on where they emanate from. There is no “average” amount as strategies and requirements vary from business to business and campaign to campaign. For example, you can run online ads for various types of campaigns for less
5 tips on how to talk your way into a promotion at work
Do you feel like you are stuck in a rut in your current position? Is the thrill of having a challenge long gone ? Are you having a hard time connecting the dots between how your current position will lead you to the position you aspire to be in some day? If you’re feeling any of the above, the obvious choice might be to move on from your current job, to “greener pastures”. However, there is another alternative. Maybe all you need is a “current job makeover”. I applied the 5 tips below when I found myself in a similar situation and the result was that I got a promotion, a significant salary increase and renewed passion and excitement for my job. [bctt tweet=”In the end, facts win over feelings when it comes to your professional life” username=”SheLeadsAfrica”] Make yourself indispensable From day 1 when I started my current job, I was eager to prove that I could do the job better than anyone else who had come before me. I came in early and left late. I often took work home in the evenings and on weekends (I had just moved to a new city in a new country so, in a way, work was also my solitude). I asked lots of questions. Read as much as I could to help me understand the new industry I was working in. When the opportunity to do tasks outside of my job description came up, I jumped at them immediately. Soon I started to see that my boss was getting more comfortable letting me do things that were technically above my pay grade. Work hard to make yourself indispensable. Figure out what you still have left to learn In the early days, I would sit in meetings with my boss and the higher ups, and realized that half of what they were saying was Greek to me. Granted, I was doing a kick ass job in my little corner, but there was so much about the work that I had no clue about. I made it my personal mission to learn from every member of the team, by offering to help them out with various assignments. The more I learned, the more I realized that the higher ups in my team started to pull me into the inner circle. Eventually, they even started asking for my opinion about things. Pitch a new position which reflects where you are trying to go Realizing that I could do so much more in this field was probably what brought on the itch to leave in the first place. Suddenly my role became too small and too confining. On one hand, I wanted to grow and take on even more responsibility. Bur on the other hand I knew that I did not have the over 10 years experience the colleague next in line had. What to do? I drew up a list of the things in my current job description that I wanted to keep doing; the things outside of my job description that I wanted to do more of; and the things that I wanted to learn to do. In doing this exercise I came up with a whole new job description. I pitched this idea to my boss. She took my proposition seriously and brought this to the attention of the higher ups. After some deliberation and modification; they agreed to create this new position for me. Back up your request with facts I didn’t just rock up into this meeting and demand to have them switch things up for me for no good reason. I took the time to document every single thing that I had done on the job, including the things that were outside my role. From the big things where I’d helped out with projects in other countries, to the little things like the new initiatives I’d spearheaded within our country team. For every new task and responsibility, I included in my new job description, I backed it up with examples that showed that I was up to the task. In the end, facts win over feelings when it comes to your professional life. No one is going to hand you something just because you ask for it. People are never going to pay you what you think you’re worth. You’re going to have to get in there and show yourself as worthy and then claim what is yours. Keep your cool and be prepared to walk I remember walking out of the meeting thinking “What if my boss takes this to the higher ups and they say no? Then what?” I knew that if it came to that then I would have to make a decision to leave. If you realize that you are in an environment that is not invested in your growth and is not helping you actualize your full potential, then I think that is always the best time to walk away. Luckily for me, I didn’t have to. A week later, they came back with an offer that was even better than I could have imagined. So I stayed, and I’m committed to growing but also contributing to the growth of my team; and doing my part to help them achieve their objectives. Have you been in a similar situation at work? Let us know your story here.