To succeed in business, you need Self-Awareness, Client Awareness & Market Awareness – Nnanke Essien
Nnanke Essien is a HR professional and a business consultant. Her experience in business began when she was 14 years and helping her mom with her crayfish business. Since then she has been a business partner to many business owners leveraging on her experience in providing strategy and human resource solutions for diverse industries including manufacturing, oil, and gas, consulting, communications, retail, energy, education, etc. Her core is transformation, (people, process and culture integration) and her superpower is helping businesses with interventions for value-based/profitable visibility, resonance, growth, and sustainability. In this interview, Nnanke Essien talks about her introduction to business consultancy and her just-concluded event for fashion entrepreneurs. You recently organized an event for fashion entrepreneurs. What triggered it? The dream began for me in December 2017, when I began to observe the behavior of attendees at a goal setting hangout. It was fascinating watching folks create their vision board by tearing pictures from magazines and posting them on cardboards. My analytic head kept wondering if this was just a fun activity or it made sense to them. I knew something had to prepare them for this experience to be worthwhile and useful and that thing was beyond the five-hour business lecture they had just received. Fast forward to March 2018, one of the participants at the event sent me a lengthy message beginning with “coach how can I be visible? I have tried everything and nothing seems to work”. I immediately put on my business growth doctor hat and began to teach. I spoke to her about the psychology of her business, her products, her promise, the right platforms for her, promotion style etc Alas! her reaction simply showed that what I was saying didn’t sound like the solution she wanted, she just wanted a quick solution to help her be visible. How can fashion business owners optimize their businesses? While growing up, my church used to be in a location where spare part dealers were dominant. I used to marvel at the apprenticeship structure, a young boy will learn and aspire to be like or even greater than his master. Likewise, new fashion designers should take time to learn under someone they aspire to be like not for three months but for an extended period, where they can gain mastery. There are a lot of advantages to this model. They gain undisputed mastery and get leverage riding on the positioning of that person they learned from. The market also trusts them faster and they have a reference point and a benchmark for success. They exhibit great business success skills because of their learning process. You are guaranteed to get results. Don’t be in a hurry to get on the gram and then begin to run helter-skelter with the excuse that the fashion industry is over saturated Know what you want to be visible for, find out what the leaders in your space have done to get to their positions, mirror them especially those that align with your values, get results and remain on top. The biggest question for me was “how can we be a part of the solution?” So in 2019, we began planning in earnest, The business leaders breakfast meeting, a platform where we bring the best minds (leaders) in business to share insights and experiences as well as to equip business owners with knowledge that will prepare them for the massive opportunities in these industries. The mandate for us was simply to create a market space that encourages inclusive growth especially in a challenging operating environment like Nigeria. We positioned our platform as a catalyst (incubator) to help entrepreneurs have access to market, access to untapped opportunities, access to financial services, to even just dream big, know that their dreams are possible and position their brands for global leverage. For us, It is our utmost desire to see SME’s go from struggling businesses to growing businesses, from no systems to systems of optimal productivity, from business underdogs to business leaders, from zero productivity to optimal productivity and finally, businesses that contribute strongly to the local and national economy. We wanted to bridge the huge divide between business leaders and business freshers. To build an ecosystem of support, collaborations, and access to opportunities within and outside Africa. We had Mai Atafo, Valentine Ozigbo, Joycee Awosika and Adaora Mbelu headlining our first event What key lessons do you wish more fashion business owners knew based on what was learned at the event? Tie your fashion business to a bigger vision Be an endless learner Seek continuous improvement Focus on excellence and excellent service delivery Understanding your business model and reviewing it consistently is key..I can’t even stress this enough Stay on top of industry changes, be aware of global trends that impacts your business locally and adapt accordingly Network more Don’t be afraid to express your creativity because you assume the market won’t respond Don’t be afraid of collaboration and scale Keep your promise to your tribe, never compromise The value pyramid is divided into three: the bottom 30% (no go area) the middle 70% (the average, normal space where most people play) and the top 10% (where the leaders play). What’s your advice to a struggling fashion business You don’t need more visibility or brand awareness storms (with loud music and an open truck) to build a profitable and sustainable business, what you need is people who can’t stop raving about what you do… I call it “raveonance” rave+resonance. You can’t achieve this without self-awareness (understanding why), client awareness (understanding the who) and market awareness (understanding the what and how). The best place to start is to understand whom you do what you do best for, why you do it, know yourself and these people like the back of your palm and —then start creating something those people love.
Here are 5 reasons why you need a personal website
Have you ever seen a myname.com website and thought “oh that’s so cool but it’s not for me?” Well let me shock you, if you want to stand out online whether in the corporate or business world as a slay queen in the 21st century, then you best believe it’s for you. Still in doubt, let me give you 5 reasons why you need to grab your domain name and have a beautiful website designed to suit your goals and personality. 1. Your paper resume is about to go extinct! A recent study by OfficeTeam shows that more than one-third of companies feel that resumes will be replaced by profiles on social networks. What this means is that prospective employers and clients are and will be searching for you online. 2. You get a home for all your online activities It means that even if all social media platforms crash, there’s still something to your name on the web. It also means that there’s something to link to when people mention you on the web. 3. Worldwide exposure Having a personal website allows you to be able to express yourself, your gifts and your thoughts online thereby building thought leadership in your areas of experience and expertise. This makes you more attractive to people seeking to work with you. 4. Make digital sales “I don’t want another source of income,” said NO ONE EVER! Having a personal website makes it easy for you to create and sell virtual products without messing with your job or business. You can host products such as ebooks, online courses, pre-recorded songs and albums, webinars and so much more on your personal website and make passive income from them. 5. Build your personal brand Having a personal website helps you get conscious about building your personal brand. You can retire or resign from a job or business, but you can never resign or retire from being you. So don’t build your career or business and forget to build your personal brand. If you’d like to learn more about building thought leadership and online visibility for your personal or business brand, please click here to get access to my FREE online visibility checklist on my “personal” website ?.
Dear Entrepreneur. It’s time to develop a Global Perspective
I’ve called 2019 the year of global distinction, and I believe we are in the most exciting period in recent history. In fact, I’ve called this the era of creative distinction knowing to birth and leading with your innovation is a key to global distinction. One of the things which distinguish the likes of Apple, Amazon, and Facebook is their local influence and global impact. So, as an entrepreneur, leader or employee who now has to be entrepreneurial minded, how can your distinction be felt locally as well as globally? [bctt tweet=”Dear entrepreneur, start local, think global and constantly raise the bar of excellence – @Onyianyado777″ username=”SheLeadsAfrica”] From my message of Cutting Edge Distinction, I combined excellence and branding then created my 3 V’s of branding. So from now, anytime you see the word excellence, it actually represents your vision, your values, and your voice. What are you going to do in the next seven days that will cause your vision to be recognized, respected and regarded locally and globally? “Dear Entrepreneur. With the growth of social media and the global market now local, now is the time to grow your leadership brand. ~ Onyi Anyado” In this era of creative distinction, social media now represents your personal brand, your CV, your business card, your website, and résumé too. So, with this truth, if I went to your Twitter account, do your last 20 tweets represent cutting edge leadership or blunt ended leaderSLIP? One of the things which distinguish the likes of Apple, Amazon, and Facebook is the constant sharing of their vision, values and voice across social media knowing if they’re not doing that, their competitors definitely are. It is estimated that there are 7.7 billion people on planet earth. The components include different races, languages, cultures, and religions. But, isn’t it fascinating that an entrepreneur in Madagascar and an employee in Malawi both have to use their iPhone to login to Facebook to discuss why there’s such an issue of ordering products from Amazon. (Did you catch the irony?) [bctt tweet=”Dear entrepreneur, the world is now a global village, and your vision has to transcend different races with different faces in different places around the world – @Onyianyado777″ username=”SheLeadsAfrica”] So there you have it, we are now in the era of creative distinction, the global market is now local so, with this truth, how are you going to serve your vision, values, and voice with a global perspective? As a leadership speaker and workshop facilitator, there’s no way I’m not going to practice what I preach, speak and teach. “Dear Entrepreneur, it’s time to wave goodbye to average and say hello to a new wave of distinction. ~ Onyi Anyado”. Got a story to share with the world? Click here to share with us.
3 ways to network in the diaspora
With the current online social media landscape, there is no excuse for not having a social network of people that you interact with and get inspiration from. It is becoming increasingly important to have a social network of people who you can get feedback from, especially if you are an entrepreneur or are running a business in the African diaspora. Understand that it is important to keep the contacts in your network up to date because people often move from place to place. There is a myriad of social media networks that can be used to build your network of potential business partners or mentors that you may need to get to the next level of success. On the other hand, there is always the old school method of going to workshops or conferences to build that network of support as well. Attend Local Conferences & Networking Events One of the ways for creating a networking relationship in the diaspora is by attending conferences or workshops where people who are interested in similar things as you are meeting. For example, there are Black Hair Expos that meet annually for people who are interested in all things concerning black hair. These expos and conventions make it easier to start networking with people who have similar interests and helps in keep that connection going by attending those conventions annually. Having a business card that you can exchange with people at these gatherings can be useful and a quick way to exchange contacts. Although it may be more difficult for people who live in the diaspora to attend such workshops and conventions, there are other ways of creating and building your network for potential future partnerships. Use the Social Media Toolbox Social media is now one of the most utilized tools for building a network. It is a crucial tool for keeping your network organized and up to date. One of the more popular networks, Facebook, offers the convenience of having both a personal profile and a business page. With this feature, you can separate your more casual social media network from your business and professional network. Other social media networks such as LinkedIn are tailored for business networking. This makes it easier to navigate your network of people who are connected to you in a more business relationship or partnership. For people like me in the diaspora, social media is vital in helping us to connect with people who far from us in distance. The opportunity to have a webinar or a “Google Hangout” to share ideas and discuss issues makes social media a handy tool. Keep Up with your Network In the diaspora, people in your network are prone to change location frequently. This can often make it hard to keep up with people and plan meetups. The challenge in keeping up with people in the diaspora is that people are not always online at the same time due to time zone differences and other factors. This becomes a challenge especially when you need to communicate or discuss a potential future partnership or need confirmation on a business deal in an instant. A good way to combat this challenge is by having a set time or schedule of contacting your network online and being consistent with it. Most people check their messages after work or early in the mornings. By sending messages or jumping on a call with your network of people at a certain time every week. This makes it easier to keep up with the network. Overall it is important to have an active social network while living in the diaspora. It can be helpful for building a business and having a network of mentors to communicate with What do you love the most about your country? Click here to share.
3 ways to boost your likeability in business
Every person struggles with how to deal with people better. In business especially, the struggle is even more challenging as you not only need to win customers over but also make profits. Dale Carnegie observes in his book How to win friends and influence people that… “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.” This is to mean that we are more likely to win people over by treating them better. Instead of criticizing, the legendary writer, Carnegie, says that the only way to get people to do anything is by giving them what they want. With this background, business people should thus ensure they provide what their clients and employees need. Here are three ways to increase your likability among your employees and clients. Don’t kick over the beehive Do not be obsessed with getting what only benefits you alone. As an entrepreneur, it is very rewarding if you shift out of focusing absorbedly on yourself and what you can gain from others. Instead, be genuinely concerned about those you are in contact with irrespective of their rank or background. Be open to other people and listen to what they say keenly and with curiosity. To be a good listener, try slowing down and look into your employees or colleagues eyes, and be truly concerned about them and what they are saying. It will not do you any good if you are the kind of person who only focuses on the goal without paying attention to the process of goal achievement. As a leader, drop the ‘just get it done’ approach. It leaves those you socialize with feeling drained and used. Additionally, the ‘expert’ role among entrepreneurs breaks the line of communication between them and their employees/colleagues. Playing an expert makes you big headed and closed minded to other people’s opinions, thereby stealing from you the opportunity to grow your business to the next level. [bctt tweet=”How to boost your likability in business: 1. If you want to gather honey, don’t kick over the beehive. Learn more…” username=”SheLeadsAfrica”] Diversity is a blessing We cannot all be the same. It would be unexciting to work or socialize with clones of yourself. Embrace diversity and differences, as it is through them that you learn who you are and what you want to become in the future. Engaging with those that are different from you sets you to becoming a better person, stronger and richer in knowledge and skills. By being open to diversity, business owners can be more tolerant, understanding and respectful of other people’s perceptions, practices and who they are. [bctt tweet=”To be a good listener, try slowing down and look into your employees or colleagues eyes, and be truly concerned about them and what they are saying.” username=”SheLeadsAfrica”] Listen and learn It is not enough to listen with an open mind and heart. Using the information you get to grow yourself and the business is even a greater gift. By being curious to listen to other people and show affection towards them, you get to understand their world, and thus opening up yourself to other perspectives on life and work. Such knowledge is not only good for business but also for your well-being as a social human that needs genuine connection with those around you. Dealing with people is difficult. Learning the art of increasing your likability among people can increase your chances of becoming a better entrepreneur and a better person among your social circles. How are you growing and glowing this month? We want to share your story! Click here to share.
5 ways to become intentional about your love life this year
So what really happened in your love life cycle in the past year? Did you do a proper observation on what has worked or what needs adjustment? This write up would be useful to you if you are currently: Single (searching or not) In a relationship. Engaged In a situationship (what does that even mean?) I know that a lot of people like cutting off certain friends they consider toxic in the first quarter of the year, well, that is not the focus here. The focus is on YOU. If you are going to get any different result this year in your love life, it would start from doing something different this season. There are two sides of the coin, the positive or the negative or what worked and what didn’t work. [bctt tweet=”@NikeFolagbade shares 5 tips to help you build more intentional and healthy relationships this year.” username=”SheLeadsAfrica”] Look into these 5 tips I’ll be sharing below, and seek ways to implement and change your love cycle. 1. Don’t start a relationship until you understand its purpose In this era where people are moved more by the butterflies in their tummy when they meet a person, it is easy to lose the essence of your season and flow with the tide. If you are one of those who judges a man first by his physical looks, you may miss the real meat when it comes along. So why do you want to date? Is it because your friends are all in a relationship or because you want to add value to another person? But how can you add value if you haven’t also recognized your value? A relationship is about two people who have great values to feed themselves, not one-sided but mutual. Even before you start a business partnership, you would have done a proper investigation into what you’re getting into. Lack of proper caution can lead you to a wrong contractual relationship. You need to understand the WHY, WHAT, AND WHO. So sit down, relax and answer the following questions: What kind of relationship/marriage do I really want not just need? What kind of woman do I need to become to create such a relationship? This could mean dealing with some inner battles like fear, insecurity or unrealistic expectations. What kind of man can fit into the values I want in my marriage? How would I know when I meet such a man? What patterns not words or actions (because this can be acted) would I see? 2. Work on yourself and seek to know YOU more One question I ask a lot of singles is if they know their values since a relationship is also about being with someone who shares deep values with you. Exposing yourself to personal development is the first way to expose your mind and make you become self-aware. Self-awareness leads to self-mastery hence how much do you know about yourself before growing (not falling) in love? Sometimes what you need is a friend who you can both grow together to achieve greater things, not just an intimate relationship. If you are trying to work on yourself, find like minds and smash goals together instead of seeking for a man that cannot mend your broken state. 3. Learn about what a healthy relationship really looks like If you’ve not been exposed to a healthy lifestyle especially if you grew up witnessing an unhealthy model of marriage, it may be difficult to adequately discern one. For instance, it is necessary for you to know your deal breakers, deal makers and resolve on how to handle it when you spot one in a potential partner. [bctt tweet=”Exposing yourself to personal development is the first way to expose your mind and make you become self-aware – @NikeFolagbade ” username=”SheLeadsAfrica”] If you are not clear on this, you may start defending your partner when the red flags are up. How do you learn about how to build healthy relationships? Read more books from credible authors and go for training that increases your mental, spiritual and emotional capacity. Learn from people who have built great marriages and find out their ultimate secrets. You need to be able to differentiate between love and lust. Love is selfless, not selfish. Love is patient, not desperate in nature. Love is gentle, not harsh about decisions. Love pays attention to your needs and not force needs and goals on you. This is the time to also understand and create proper boundaries for yourself. The reason why it’s easier for some people to invade your heart and hurt you is that you haven’t recognized your boundaries and created a line around it. If you meet a new person and he starts to invade into your emotional boundaries, then you’ll know that something is wrong. For instance, if you meet a new guy who begins to blackmail you to prove your love or go to certain places when you suspect that something is fishy, you may not know how to say NO without feeling guilty because you think he owns a part of you. 4. Enjoy your life and explore Sometimes you may think you are missing out in life until you travel to new places or expose yourself to new kinds of people. Some ladies get married and discovered that they never had the time to explore the world or their own personal world. Learn a new language or skill if you want but make sure you spend your single years acquiring knowledge that your current freedom can permit. That doesn’t mean that marriage won’t allow you to explore but that will be a time where you need to balance your life well before starting new developments. 5. Be open up to new opportunities to make friends and build committed relationships Fear can limit you from trying again if you’ve been jilted in the past. Understand that life is a journey to learn and grow, be more open to solid friendships and
7 Ways to Inspire your Team this Year
As a Boss Lady, I happen to have a lot of mentees and team members look up to me. And by all means, I want to inspire my team and bring out the best in them. For one, I want to inspire them to keep putting out great work, and secondly, I want to remember that they are not tools for work but human beings. I have to be sensitive to them. In my Boss Lady life, I have taken a few notes that I will like to share with other Boss Ladies to help them serve their team better. Here are seven ways to inspire your team this year. ?? Don’t Talk Down On Your Team So, remember we are raising leaders – people who can stand tall with us. The word superior mustn’t necessarily be taken literally in a way that it makes those who work with us feel the exact opposite of that word. You always want to make your team feel respected as humans with differences. Don’t display any character that puts down people. For example; Don’t make a joke about a team member’s religion. Everything is about inspiring confidence. Language tops it. Always be polite even when you are giving criticism. Ever heard of commend and recommend? (Ask a Toastmaster ?). Christine Porath in her TEDx presentation on incivility in the workplace says, “How you show up and treat people means everything. Either you lift people up by respecting them, making them feel valued, appreciated, and heard or you hold people down by making them feel small, insulted, disregarded or excluded. And who you choose to mean everything”. Show That You Want Them To Succeed I know we say professionally, “don’t refer to yourselves in the workplace as a family” but to get people to grow an organization with you. You have to be all about the people who are all about your work. The CEO of House of Tara – Tara Durotoye said she learned very early as an entrepreneur, that for the people who leave their homes every day to come to a workplace there has to be more. She learned to stop referring to the company as ‘my company’ but ‘our company’. You have to make people see a greater reason for coming to work. Make them buy into the vision, and show them that you care about their personal affairs. Ever heard of Linkedin’s Tour of Duty? Where employees are moved up the ranks periodically depending on their career goals. That’s a way to identify with the needs of the team. Learn more in The Startup of You by Reid Hoffman. Sir Richard Branson says, “Train people well enough so they can leave. Treat them well enough so they don’t want to”. Always find ways to add value to your team. Constantly Give Kudos For A Job Well Done I read the One-minute Manager many years ago, about effective people management. How the one-minute-manager was able to, in one minute dish out praises, and just in the same vein dish out reprimands, – an intentional leadership style. Team Leaders have to praise team members as a habit, not only reprimand them. It creates conditioning – that they are appreciated and valued, and reinforces learning. Many times I have realized I hold the keys to many team members happiness and self-esteem, and the worst thing to do is abuse that privilege. Many people are going through stuff or trying to believe in themselves. Realize they could use some hope from you. The toastmaster’s sandwich method of ‘Commend and Recommend’ is the recommended feedback standard, especially when there’s a reprimand coming. You have to always find the good in a team member’s work first, and commend it before reprimanding. Commend their good intentions, or make reference to their usual good works. There has to be something to commend. Then move unto how they can do better. Notice I said ‘how they can do better’ not necessarily focusing on what they did wrong. Remember they have to feel good about themselves at all times. Set High Standards For People Experience I worked with a friend last year and was so impressed by her high standard of people experience. It inspires loyalty, as even I look forward to working with her again and again. I like it that House of Tara refers to her HR Department as the People Experience Team because this aptly puts their job. In fact, I was so impressed by this that at a Managers’ Training on Empathy and Emotional Intelligence I used HOT as a case study. Now that we have established that incivility is a no-no! And that this whole article is about inspiring team members. We are well on our way to implementing a culture. How do you mark the workers’ special days? What are the benefits put in place? Do you show interest in their work process or just the end result? How do you react at a failed expectation? Do they feel anxiety or inspiration towards work? Do they feel treated better by other work teams/workplaces? Do you deliberately paint them in a bad light before people? It is when we can genuinely answer these questions as boss ladies, and take action to get our people to experience right, then we will be doing right by the people who work with us. Don’t Set Unreasonable Goals Ahan! So, there’s this impossibility fairy who told us doing the impossible means setting unreasonable goals. The truth is being Miranda Priestly is no longer cool. Of course, it turned Emily into a go-getter but wasn’t Miranda only trying to get Emily fired at first by driving her nuts with unbearable tasks? Oh! look at me talking to only those who have seen ‘The Devil Wears Prada’ While we want to keep team members challenged, there is a difference between being motivated and being anxious. You want people to go out of their way but within reason. Don’t push people. Don’t set
6 ways to work towards your BIG dreams: DIANA MGENI
They call me a dreamer as I live in the world of fantasy, devoid of impossibilities. Several ideas that constantly run in my mind have not always matured to fruition, and for this reason, they have constantly reminded me to re-evaluate my view regarding the dreams and come back to what they consider as reality. They laugh at me and talk behind my back that one day I will get tired of dreaming and stick to the fact that I can never make it out. With all these hindrances trying to make me give up. I never stopped dreaming. So I decided to do something about it. Here is my strategy… List down my dreams I will come up with a table that will contain my dreams, how I intend to work towards accomplishing them, the benefits and the challenges that I would face and how am going to overcome them. I stand to derive from doing them, complete with the targeted start and end time for each of them. Tell my friends how I feel My friends are not going to stop me from achieving my dreams. I will tell them this in no uncertain terms that I am tired of their mimics and nothing will stop me from dreaming big. I wouldn’t care if I lose them as friends or not because I believe real friends are supposed to give you support or encourage you in what you do. I’d rather walk alone believing in myself than walking with people who discourage and see failure you in whatever you do or want to do. Attribute myself Going forward, I will put more emphasis on the below attributes as the guiding principles towards achieving my dreams: Believe – I’ve to make the decision to start believing in myself that my dreams will come true no matter how long it will take all I need is to give out my best with full of optimism. Trust – It’s written in the good book of life that we need to trust in the Lord with all your heart and soul and He shall make our paths straight! I have to always put lots of trust in Him and include him in each and every step that I take knowing that God helps those who help themselves. Focused – I am going to remain focused on the task at hand towards achieving my dreams and take each step with positivism without wavering. Am never going to stand or turn around and listen to the barking dogs to disrupt my mission to remain focus in what am doing. Competitiveness -The current world is very competitive. I am going to remain a life to the challenges that come with it while at the same time be ready to be challenged. The need to rise with every fall, learn from my mistakes and those of others and be ready to change in doing good is also going to be key to ensure my dreams succeed. Perseverance – Success does not come overnight and neither is the road to it straight. I need to be able to withstand each storm that comes my way and overcomes it with full of confidence and never accepts to remain down since every successful person has a story to tell. Research Constant research on the subject of my dreams is now going to become an integral part of what I do towards achieving my dreams. [bctt tweet=”The current world is very competitive.” username=”Diana Mgeni”] Reading how the people who had the same dreams as mine how they were able to manage to get through their storm and be able to succeed in what they do. I will seek to find out the best way to actualize my dream and build an understanding of the same with the interested parties. Ask for help This help can take the shape of; financial, knowledge base and social input. I wouldn’t be shy to try to ask for any assistance from the people around me or my role model. This is from the realization that there are other interested parties to the success of my dreams whose input will always remain valuable to me. A step in the dark As I embark on the tasks towards achieving my dreams, I need not to be scared of the outcome provided that it has come from my very best of input. I must be prepared to showcase to everyone my work and be ready to accept both the critics and compliments from them full of positivism bearing in mind that you need them to grow since not everyone will like or support you in whatever you need. Even if my crowd is small those that will listen to me; it is an achievement and will always appreciate them. With all these, I believe that I can make my dreams come true! So let’s keep dreaming! This article was written by DIANA MGENI. Interested in contributing for She Leads Africa? Click here.
DAISY ADUL: CEO Kenya’s first cloud-based salon software shares her takeaways from the SLA x Dark and Lovely Accelerator residency
Daisy Adul is an experienced professional in marketing and client relations. She is also the founder of Uneeq Salon software, Kenya’s first cloud-based salon software. With a demonstrated history of running sales and operations for several organizations, Daisy has built a team that prides itself in offering a unique and customized experience for customers while guiding them to achieve their maximum potential.additionally has a track record of exceeding targets. Having worked within the Logistics industry with multinationals such as FedEx Express, Bollore Logistics for over a decade, inherently understanding how vital customer service, marketing, strategic planning, and implementation is to a business. Daisy is one of the top 5 She Leads Africa x Dark and Lovely Beauty Accelerator, finalists. In November 2018, she attended the accelerator residency boot camp at the L’Oréal HQ in Johannesburg, and she shares her experience in this article. Tell us about your business Uneeq is a software company providing affordable and convenient cloud-based business solutions such as inventory management, customer data collection, invoicing, payroll, financial reports, branch management, appointment scheduling and so much more within the beauty and wellness industry. [bctt tweet=”I am highly driven by what the world has to offer and hope to leave it better than I found it – @daisy_adul ” username=”SheLeadsAfrica”] How did you hear about the SLA x Dark and Lovely Beauty Accelerator Being a follower of She Leads Africa on social media, I have always followed the remarkable work they do with women across Africa. I receive their monthly newsletter, and so this is how I found out. At the time I didn’t think much about it, but after watching Accelerator programs held in the past, I was sure this is exactly what myself and the business needed. Talk about perfect timing. What are your 5 key tips for submitting a winning application? The first thing which you cannot stress enough is your story. [bctt tweet=”Anyone can come up with a great idea, and anyone can be an entrepreneur but what sets you apart and what exactly is it that makes your business a need rather than a want.” username=””] Secondly, it’s your pitch deck which is basically a layout of key information about your business that aims to attract potential investors. Your pitch deck should be captivating enough. Keep it short and simple but highlight key points such as what problem it is your trying to solve and the solution. Know your market, your competitors, challenges you face and some of the steps you have taken to overcome these challenges. [bctt tweet=”Be real. As simple as that. Do not oversell your business at the same time do not sell yourself short.” username=””] Highlight your milestones or personal success within your business or as an entrepreneur. Nobody wants to be associated with a boring brand. Tell us about your experience during the SLA x Dark and Lovely Beauty Accelerator residency. In one word, eye-opening. When I first came to the program, I thought I knew exactly what I was doing regarding my business and its structure. It gives you clarity on some key things we usually tend to overlook in our businesses. Meeting other fabulous boss ladies doing phenomenal things within their space and realizing that I am not alone in this was cool. The assurance that in one way or another, we all face challenges in our businesses, but we can’t give up. After all, the motherland needs more women in leadership positions. Support from the entire team at SLA and experts from Dark and Lovely also made the week bearable. Moments of self-doubt became winning moments, and courage to speak up about my business is something I take home with me. What was your highlight of the residency program Definitely learning how to create an excellent pitch deck. As a business owner, what would you say is your unique selling proposition? Being the first Salon software within the Kenyan market and across East Africa is something we pride ourselves in. But that isn’t enough, ensuring that this software is integrated for the African market through understanding the missing value chain from 3 fronts that are salon owners, customers and technicians are the extra miles we have gone. What’s the most important thing the SLA Accelerator residency has taught you? Tomorrow is always a better day. During the week we all had low moments, and at some point, I wanted to give up. But surprisingly enough on the last day when presenting our pitch decks, I was not the same person who had walked into L’OREAL office on Monday. I was bold, confident and passed on the exact message I had been struggling with which is simply how brilliant my business is. I learned how to stop selling myself and my business shortly. One of your exercises during the residency was to create a vision board for 2019. What’s that one goal you MUST achieve in 2019? What is most important to me currently is self-development in all areas of my life. And so the one thing I intend to accomplish in my 2019 is to get recognition for my business in various platforms for women in business through growth and restructure. What’s your secret sauce? How do you get your glow up? Staying Authentic and being unapologetic about wanting more. Are you a Tea or coffee gal? Definitely a coffee girl. “Behind every successful woman is a substantial amount of coffee” –Stephanie Piro, Interested in contributing for She Leads Africa? Click here.
YETUNDE TAIWO-SHORTERS: 7 POWERFUL WAYS TO LEVEL UP YOUR PERSONAL BRAND IN 2019
It’s Yetunde Shorters here, chiming in sharing with you, as we plan for the New Year, seven powerful ways to level up your personal brand in 2019. This year flew by so quickly that we couldn’t even catch a breath, but it’s never too late. You can start now and start today, and let’s plan for manifestations in 2019. Below are my suggestions of 7 powerful ways to level up your purposeful personal brand in 2019. PLAN AHEAD Planning means take the time one of these days before the year is over and sit down and plan for the things you want for your brand or your business. Plan what your social media would look like, what each quarter would look like, and what products you’re going to launch. Write it out. You have plenty of time to do that this year so that you can be prepared and schedule things for next year. That way, you save yourself some time. [bctt tweet=”You can start now and start today, and let’s plan for manifestations in 2019 – @Yetunde .” username=”SheLeadsAfrica”] MANAGE YOUR TIME Manage your time like a boss. We all have 24 hours in the day. If you’re a solopreneur or you have a small team, you have 24 hours a day. You have a lot to do. What that means is you need to be conscientious of how you spend your time. What are you doing with your mornings? Do you find yourself on Facebook or Instagram immediately? STOP IT!!! The first 90 minutes set the tone. Be intentional about those 90 minutes. CONNECT, BETTER That means online and offline. Sometimes we get caught up in posting, and we forget that we have to engage other people, so dedicate 20 to 30 minutes of your time per week and go back to the people that follow and engage on their pages. Like the comments, like their pictures, read stuff, and leave your thoughtful feedback. Also, do this in live events. That means go out more, look for networking or marketing events that you can be a part of. MAP OUT YOUR SYSTEMS If you are going to be doing events, a photo shoot or consulting with clients, write out what that looks like. For example, when a client inboxes you, what is your response? Or when a client responds to you. What do you reply to that? Write it out step-by-step. Having automated content helps in a way that when anything happens, you’re literally just cutting and pasting again saving you time. Or you can use e-services to create an auto send out. DOCUMENT IT This is one of the things that were actually in the recent book I had with the Better Business book. I shared the 10 things I’ve learned from my 10 years in business. If I knew then, I would have documented any good thing that happened in my business. When you’re going to do a review of the year or an analysis to a client, you can go back and have documentation. [bctt tweet=”Documenting things is a great way to track your progress – @yetunde” username=”SheLeadsAfrica”] So, at the end of the year, if you have to do a year in review, you have all your ducks in a row. You have content for your portfolio. You have content for testimonials. It’s a great way to track your progress. TRACK AND ANALYZE This often depends on how engaged you are on social media or your newsletter or in person, to see what’s working. Test it out and then come back and take off the things that are not working. Tracking and analyzing helps you see that your efforts are being put to good use. That way, you will get into the quality of what works for your brand, and so you just rinse and repeat and use the things that work over and over again. AUTOMATE YOUR PROCESSES Create your automation systems. What does it look like when someone signs up for your newsletter or signs up for talking to you, what is that process? If there’s anything you can automate, which means use a mailing service where something is automatically sent to them without you, your business can function without you; you automatically automate all the stuff that you want your customers or potential clients to know. Again, you have a plan ahead, manage your time like a boss, map out your systems, connect better and more, document the milestones, track and analyze often, automate, engage, and convert. These 7 steps are what you need to level up for your brand in 2019. Interested in contributing for She Leads Africa? Click here.