5 tips on how to handle difficult clients as a startup business owner
As someone in the business of cloth making and operating a business which is barely a year old, I have had to deal with some clients who are the human versions of ‘bitter pills’. If I did not absolutely love my business, I would have closed shop the first time a client made me cry. Yes cry. And I know that a lot of us as start-up business owners can actually relate (if you can’t, then I hail you). The good thing about having difficult clients, as a start-up business, is that they toughen you up. They teach you lessons and help you create boundaries and principles. Here are some tips that have helped me deal with difficult clients as a start-up business. 1. Understand your clients Your business will attract different personas with different values and backgrounds, and all of this will play a part in their business interaction with you. At your first meeting or consultation try getting a feel of your client, they are most likely there to try/ figure you out as well. Your first job for them might not turn out right, but the feeling they have around you might bring them back for a second try. 2. It is not worth the effort. I am talking about screaming. Sometimes I think the bane of the cloth making business is when styles are being referenced in pictures. When your client has made a request, which you then try your best to fulfill, it can be pretty frustrating when they begin to have an attitude. The worst is when the client says “this isn’t what I wanted”. Oh boy! There are so many sides to this particular story and so many ways this can go. But, despite the strong need to defend yourself and react in like manner, don’t. Yelling right back at them will solve nothing and frankly is not worth it. 3. An apology does not make you foolish Even if you are right, a riled up client is not going to listen to your explanation and definitely not to excuses. Apologise and apologise again. Eventually they will calm down (even if it takes days) and may realize their mistake. Don’t hold your breath though. 4. Agree to disagree. Sometimes we come across clients who seem to block out all explanations and suggestions. Agreeing with them in the moment will save you the headache. You can drive your point home, later, with facts. 5. Be honest no matter what It can be difficult sticking with the good side when your client acts like ‘the boss of the underworld’. But, I have had really annoying clients come back and say they appreciate my honesty. In spite of who your client is, compromising on morals is never the best route to take, for any business. P.S: Remember: your client is your boss! What are your top tips on how to handle difficult clients? Let us know here.
Eva Tito Biyela: Separate yourself form the negativity that life brings
Eva Tito Biyela, is a business woman who has created over 10 businesses since she was in her youth. Eva runs a travel agency, IT and electric business. She also runs businesses in the hospitality industry. In addition to that, Eva is known for her philanthropy work. She has been involved in charity work for many years and has found herself assisting in housing, feeding, building, offering and volunteering. Many call her Eva, mother of many. What inspired you to get into business? After I matriculated I went straight into business. I was already seeing various opportunities which I could provide solutions to, and needs/gaps which I could fulfill. I discovered early on that I am the type of person who gets tired or easily bored when I have to keep doing the same work. So it became a habit for me to venture into something else while I keep another business running. Over the years I tried many different things as a passionate entrepreneur. I was always finding ways to resolve challenges and find solutions to societal needs. My life revolved around business. I have been in business for the past 26 years. Where did you grow up? I grew up in Tanzania. In my book I speak a lot about my experience growing up caught in-between my mother who was a Muslim, and my father who was a Christian. My brother, sister and I were raised to adopt and to practice both religions, and it worked very well. We were happy even whilst experiencing poverty and various challenges. One of my favourite experiences growing up, which I mention briefly in my book, is the relationship between my brother and I. What were the challenges you faced as a young business woman and mother? When I began in business I faced a lot of stress. But, the hardships I went through growing up and being a young entrepreneur lead me to this understanding: Don’t let the stress of life take away the joy of your day Tell the truth always about your situation Be real to yourself Separate yourself form the negativity that life brings I learnt not to take business too seriously, to take things as they come, and to work hard, yet not to try change things I cannot change. Tell us about your family I have four beautiful children, a girl, 24; twins (a girls and a boy) 22; and my youngest girl, 21. They are much like their mother, full of life, business driven, and very much involved in community building and charity work. Two of my children have already taken after me. When they completed varsity they wanted to get straight into business, so that they took over the managing of my IT and electricity business. What led you to talking and writing about your life and business experiences? I have failed many times in my life. I’ve failed in business and in resolving some life issues, but, I wouldn’t change any of that, because it gave me the life experience I have; and I have no problem sharing my experiences. Over the years it has become easier to open up to people and share my story. Through my sharing, I have assisted people to resolve their own issues. From sharing my story with people, I would find myself addressing groups of people, and in turn being asked to speak at church events. As my business grew, this demand followed me everywhere. Eventually I had to answer that call. What led you to write a book? Besides being asked many times by various people to write a book, I never thought I would actually write a book. During my encounters with people, especially woman in conferences and during projects I have been involved in, I would be asked to have on record what I speak about or to package it in a book. Then unexpectedly, the time came when I felt the conviction and urge to write, and that is how the book came together. What is the book about? The book is about the harsh challenges people face, and the how to exercise faith during these challenges. I reference a lot of my own journey and the experiences of getting to a point where all I had was faith to get through my challenges. This faith has been all I have been talking and teaching about the past few years. What projects are you currently working on? Luxury and leisure vacations and cruise ship packages Continuing with my charity work with different organisation; and also my office supports various initiatives Being a speaker at various events and outreach programs Finding solutions and assisting in programs which help women to rise above their challenges and beyond victimization We will soon be launching a magazine for woman in the African continent What did you love about Eva’s story? Let us know more here.
Sharon Moatshe: A PR Business Must Not Over-Promise and Under-Deliver
From the dusty streets of Kagiso township in Gauteng, South Africa, Sharon Moatshe has tapped into the world of entrepreneurship at a young age, and believes that she can create whatever door she wants to open. After many months of looking for a job after graduating, the solution was simple, start a business with the limited resources that she had and survive. Currently, she is the Director and Co-founder( along with Unathi Dingiswayo) at PR House of Creatives, a motivational speaker, wife and mother. In her words: she didn’t believe she would end up so great; but here we are. Take a walk with us in this interview as we look into Sharon’s amazing work, and how she’s helping startups thrive in South Africa. Take us on a walk through PR House of Creatives PR House Of Creatives was co-founded by Sharon Moatshe and Unathi Dingiswayo after a long time spent job searching, and the resultant unhappiness of not seeing the change we wanted to see in our lives for ourselves. We were then able to identify the necessity of PR and marketing, pertaining to brand management for SME’s within our community. What support systems are critical to companies like yours? Financial backing to ensure that costs are covered for: the technology used in ensuring we deliver real-time results, keeping up with current news & trends, graphics for content. As well as for our PR travels. Another important thing is mentorship from big PR Firms and structures. PR is not an easy industry for businesses to remain sustainable, your business many come and go because of lack of mentorship. What innovations have helped your business stand out from competitors? For a previous client of ours, Distinkt Vodka, we made media kits with vodka bottles and we had packaged these in potato bags, because the primary ingredient of vodka is potatoes. We draw our inspiration from client products/ services, and conceptualise from that point. What challenges have helped your company grow over the years? We have had challenges with regards to what we charge our clients. We have had to learn that SME’s are still growing and not making much money, but ,we must still charge a price that allows us to grow and sustain our business. [bctt tweet=”Know your WHY, your business exists as a solution to a problem ” username=”SheLeadsAfrica”] What values are critical for success in the PR business? Intergrity. A PR business must not over promise and under deliver! Always be a person of your word. Execute and do your very best to match the concept you sold your client. What is your greatest success story thus far? Our greatest success story has to be TG Foods and Events! We started with the team in the township when they were starting out, we poured our hearts into our work with TG. After a few months of working together the team got their own shop which they cater food from in an uptown busy market! The place is big and beautiful. The teams understands the importance of their brand, even when they keep growing they continued using our services! It’s been beautiful watching them grow from strength to strength and knowing our creative team is a part of this journey. [bctt tweet=”Always be a person of your word” username=”SheLeadsAfrica”] What’s the next step for your company? Any plans to help small businesses outside the shores of South Africa? We would love to first help small businesses in South Africa grow and sustain that growth, then certainly the rest of Africa will have a piece of our goodness! The first thing businesses cut-out when they sinking/struggling is marketing and PR, which is more like stopping the clock to save time. We want to re-introduce to Africa what amazing impact PR can have for a business. [bctt tweet=”We want to re-introduce to Africa what amazing impact PR can have for a business.” username=”SheLeadsAfrica”] One phrase that resonates with your business strategy? Creative team of all trades and master of all! Do you run a PR company? Let us know more about you and your story here.
How to build a team for your business
A lot of things compete for an entrepreneur’s time, especially during the early stage of business. Therefore, it is important to make sure that you have an ‘A- team’ working in your business. As such, as an entrepreneur knowing how to build a team for your business is of the utmost importance. Building a business with the wrong set of people can cause major setbacks for the business. You need to ensure that you select members of your team carefully; be thorough with the hiring process. Here are tips to guide entrepreneurs through the process of how to build a team for your business. Have a strategic vision for your business Have clear objectives on why you need a team and what you expect from each member of the team. This gives you a clear idea of what to look out for when building a team. Startups are hardly ever the first choice for job applicants The pay and job security in startups is low compared to corporate institutions, this further narrows down the talent pool available for small businesses to hire from. Locate communities (online and offline) where potential members of your team hang out; social media, networking events or your personal network. This can help you easily find people with a passion for what you do, such people can be easily trained to get the job done. Clearly communicate your vision to team members Get them to buy into it. This draws commitment and builds passion in them to drive the vision. The aim should always be to build a single unit Each individual on the team should be dedicated to not only accomplishing their own tasks but that of their team mates. Team members should be able to wear multiple hats and adapt to the ever dynamic nature of startups. Introduce them to online tools for better organization and efficient communication internally and externally. Team members should go beyond people on your payroll Build your team to include people that provide you with support – advisory, investment, emotional (family and friends), vendors and a customer network. Put together trainings and team bonding sessions Create a work environment that rewards creativity and nurtures resourcefulness. Do a thorough background check On social media as well as google. This gives you an insight on what kind of team player they will be. It lets you in on what their views on life might be, as well as their character and moral conduct. Take this seriously as character/attitude is an important factor to consider when hiring as a startup. Show optimism The kind of positive energy members of your team can draw from. Be an exemplary leader In character and excellence. Trust your instincts If you don’t feel good about hiring a particular person on your team, don’t! If a candidate has all it takes for the role, but you feel off about him or her, let the person go. You always have to be on the same page with members of your team. Do you have any tips on how to build an A- Team? Let us know here.
Kagiso Legodi: the little that I have to give means everything to me
“Whatever my mind can comprehend, I can achieve” these words are from 22 year old Kagiso Legodi, born and bred in the dusty roads of Gamashashane Limpopo, a rural Village tucked away from Polokwane CBD, South Africa. A Social Entrepreneur,Writer and Founder of ‘I am She’; a women empowerment initiative that aims to address and redress the social gender inequalities of the past. Kagiso studied Accounting at Tshwane University of Technology; is a certified Emotion coach from MHI leadership firm; and recently she wrote a book, ‘Flooded But Not Drowned’. Tell us about ”I am She”. What inspired you to start the organisation? The reason why I started I am She is because I saw how as women we are still told of things that we cannot do. Some of us dream of only being housewives and most men still see us as objects. Therefore, I wanted to inspire women and to remind them that they are capable of achieving anything, beyond the stereotypes and labels. Why women? I am passionate about women and their well-being. We are living in a developing country whereby a lot of people still go to bed on an empty stomach. Why was it important for you to create and run an organisation like this? I know that I cannot help everyone( I cannot feed every hungry child) but, the little that I have to give means everything to me. My hope is that those who I have helped, will one day go out and help other people too. What are the challenges you face when running your organisation and how do you overcome these challenges? Not having the finances to fund all my ideas. Sometimes people say things like, ‘she thinks she can change the world’. But, I never listen to negative talk and I don’t entertain it. I overcome my challenges because I believe that whatever my mind can comprehend, I can achieve. [bctt tweet=”I never listen to negative talk and I don’t entertain it.” username=”SheLeadsAfrica”] What are your words of encouragement to young people out there who would like to be a helping hand? Be in it for the people you are helping, not for yourself . Be selfless and true. Things will not be a walk in the park, but, remember your ‘why’- why are you in it? Is it fame, recognition or your love of people? You recently wrote a book “Flooded But Not Drowned”, please tell us a bit about it. Flooded But Not Drowned is a collection of real life stories by women. These are women who came out strong and victorious from the many storms they encountered. I have featured 7 different women who have been through child molestation, rape, rejection and low self esteem. I want this book to touch lives, bring hope to the lost and heal the broken hearted. I call it ‘a book for the nations’ because of how it will change lives in Africa and beyond. This means you will be playing a huge role in the media and people’s hearts . How do you plan on using this platform? I plan to use this platform to groom myself into the woman I am destined to be. To create a positive name for myself in the media, and most importantly, to encourage other women to work on their dreams and transform their lives. Where would you like the organization to be in the next five years? My vision for I am She is beyond myself and beyond Africa. I see it as an international women’s empowerment platform. A platform addressing and redressing all the social gender inequalities of the past. I want it to teach women to embrace and inspire one another. Facebook: Kagiso Princess Legodi Instagram: KagisoPrincessLegodi Email: legodiprincess@gmail.com Are you involved in a women’s empowerment initiative? Let us know about you and your story here.
Increasing your target audience
Although there are countless ways of achieving business success, I will focus on one specific element. The process of increasing your target audience. This process requires regular and continuous management and review. Here are a few guidelines to grow your target audience as an organisation: Studying- as a foundation for increasing your target audience Knowledge of the current audience is essential as it will serve as a starting point for where you intend to be. The success of growing your target audience will be determined by your knowledge of the current audience. I like the way Peter Drucker put it by saying “what gets measured, gets managed”. Once you know, in terms of the services or products you provide, which one most people are interested in, and which one resonates the least with people, you will be able to set a clear target market strategy. It is important to find out why your audience does or does not have a specific preference. Build relationships not clients On the basis of what is known about the current audience, the focus must be on building relationships rather than clients. Establishing a meaningful relationship with the current audience will build their trust. It will be of great benefit to you to if once in a while you have a small chat, to review. This can be achieved by follow-up informal interviews . It is import to be able to show that you are not only concerned about what you receive from them, but also the quality you give to them. Be SMART in order to achieve results The difference between people who say something and the one’s who actually DO IT is one word, “action”. SMART (specific, measurable, achievable, and realistic and time bound) goals are essential in increasing your target audience. Position yourself for the intended targeted audience Look at what you are contributing now and ask yourself what will be needed, in order to achieve the intended target audience numbers? Like Serena Williams, you need to position yourself during the’ game’, in order to ensure that the intended target is achieved. Summary, By taking the above steps, you will be able to assess where you stand with your current target audience and which direction you ought to take. Do you have any tips on how to growing a target audience? Let us know here.
TV Role Models Every Motherland Mogul Needs
T.V. has become more than a pastime after work, recently shows have moved from solely entertaining to also providing commentary on key social issues. Shows that are brave enough to address race, gender, family and relationship issues have sparked conversation that we so need in today’s society. Women are leading more t.v. shows, especially women of colour which is so important for representation. So here’s my list of T.V Role Models who inspire me to be a flawsome, hardworking and yet still witty Motherland Mogul. Oprah Winfrey, the Oprah Winfrey Show and her own television network HARPO We all grew up watching Oprah. Seeing her ask the hard questions, share her story and watch her rise as one of the most powerful figures in television history. When in doubt, I always ask myself ‘What would Oprah do?’ If there is any inspirational figure to look up to, it’s her. She shows the power of determination, hardwork and most importantly not leaving anyone behind. Her dedication to telling the stories of the marginalized and giving back shows that no matter how high you rise, you don’t have to do it alone. Gina Torres, Jessica Pearson in Suits Where do we even start: her impeccable dressing, her sharp one liners, or maybe the fact that Jessica was the managing partner of her own law firm. Her confidence is calm and elegant, with a sharp sting when she is tested. Feel inspired by her ability to always be calm even when things are unraveling and how she always manages to rise above the mess. Tracee Ellis Ross, Rainbow Johnson in Blackish I consider Rainbow the coolest and funniest mom on t.v. Blackish is one of the most intelligent shows, that deals with the dynamics of race, politics and society, in a way that isn’t lecturing but, rather starting the necessary conversations. She balances her work and home life, showing us that sometimes doing things the unconventional way may at times be the best way. Yvonne Orji, Molly in Insecure Now listen up, Motherland Moguls, if you have not watched Insecure you will be disowned. My love for this show aside, Molly is one of characters on t.v who is career driven and won’t let her hard work go unrecognised. When her bosses fail to show appreciation for her abilities, she doesn’t sit in a corner complaining, but instead, shows initiative by taking up more responsibilities; and when that still even is not enough, she seeks to have her talents appreciated elsewhere. She pushes her own career boundaries and so should you. Don’t be afraid to ask for that raise or promotion when you know you deserve it. It also doesn’t hurt to take on more tasks and various projects, as this indicates you are a team player. The biggest lesson we can learn from Molly? Your career is in your hands, the choices you make, and how you react to adverse situations will determine how you’ll move forward and succeed in your journey to the top. Naomi Campbell, The Face, Empire, Star Naomi is well known for being one of the world’s most famous supermodels. So having her on this list may be confusing but, she’s also a t.v. diva. Naomi has an attitude and she owns it. A lot of people may see this as a questionable trait, but I believe that a little attitude ‘ain’t never hurt nobody’. Naomi is inspirational to the Motherland Mogul who is told her brazenness is intimidating or unfriendly. She also doesn’t sleep on herself; know your worth and make it work. Kerry Washington, Olivia Pope in Scandal This one is for the entrepreneurial Motherland Moguls because: let’s admire Olivia’s business acumen; she is smart, outspoken and when push comes to shove, she stands firm. Her loyalty to her team is admirable, the gladiators stick together and they know they can rely on Olivia. Questionable life choices aside, her white coat and hat are untouchable; her clients come first and she always goes the extra mile to get things done. Plus we all want a piece from her enviable wardrobe. Gabrielle Union, Mary Jane Paul in Being Mary Jane I think anyone who watches the show has a love hate relationship with Mary Jane. She tests our patience often but you cannot fault her ambition or her confidence. The show does not gloss over her complex relationships and friendships and navigates around the ideas of suicide, infidelity and infertility, topics that are taboo in black communities. So how is Mary Jane inspirational? She takes risks at work showing that sometimes to propel yourself forward, you have to throw caution to the wind. It is completely okay to be invested to your career, set goals and be determined to make it work. Your professional ambitions are a character strength, and you have the right to make them your focus. Who are your T.V Role Models and why? Let us know here.
Women at Wave: Empowering Young Africans Beyond the Limits
Wave Academies is a vocational training platform which aims to empower millions of disadvantaged West African youth. With skills that transform their mindset and employment opportunities that enhance their social mobility. Misan Rewan is the founder of WAVE Academy. Born and raised in Nigeria, Misan plays a vital role in the transformation of Nigeria’s education and skill development sectors. She has worked in management consulting with The Monitor Group on a wide spectrum of projects in both the private and public sector. She also supported aspiring Ivoirian entrepreneurs through, TechnoServe’s Business Plan Competition; and developed a scholarship administration model as a consultant with the Center for Public Policy Alternatives in Nigeria. Misan supported Bridge International Academies’ international expansion strategy, and is a Draper Richards Kaplan Social Entrepreneur. Noella Moshi is the Programs Lead at WAVE. She was on the founding team of African Leadership University (ALU) Education where she directed Marketing, and worked on the curriculum. Noella co-developed Goodbye Malaria, a social impact venture that works with private and non-profit organisations to eliminate malaria. She is a Mandela-Rhodes scholar, and a Praxis Fellow. Ifeanyi Okafor grew up in Lagos, Nigeria. She is passionate about helping young people discover themselves. Aissatou Gaye is a Senegalese citizen who works as a Finance Coordinator at WAVE. She is currently helping the organization draft its way towards financial sustainability through various revenue diversification and cost reduction strategies. Aissatou is also the co-founder of YAWcamp, a summer camp that focuses on developing critical, creative and proactive thinking among Senegalese youth. Amina Lawal is the training operations coordinator at WAVE. She is skilled in communication, research and creative writing. She firmly believes that having the balanced 360 degrees life is possible and steadily strives to have such balance. When she is not working, Amina writes for various blogs. We share the amazing story of these great women and how their awesome work at WAVE is creating the next generation of change drivers. What was the driving force that lead to creating WAVE? Lifting John Stott’s definition of vision as: a deep dissatisfaction with what is and a clear grasp of what could be, I’d say the driving force behind starting WAVE was a deep dissatisfaction with the state of affairs for West African youth. There are over 40 million unemployed youth in West Africa, but beyond the statistics are real faces, people like you and I, whose reality is chronic unemployment, disillusioned poverty and a loss of dignity that leads to growing levels of frustration across the region. WAVE was an attempt to stop complaining and to do something about it. So a few friends got together in a room and started designing a solution. Enter WAVE – an attempt to level the playing field for hardworking young people by teaching them the skills required to get a good job, increase their incomes and build a brighter future What has been the biggest challenge(s) you’ve faced and how have you crossed each hurdle? Biggest challenge faced has probably just been me dealing with my own insecurities (imagined and real) and coaching has been helpful in crossing the hurdle. I don’t hear enough leaders in this part of the world talk about their shortcomings and how they’ve built support networks to deal with them, and I’m no different. So overcoming has been through everything, from having a coach who helps bring self-awareness to my “automaticities” (my default way of responding) and helps me generate my best self, to family and friends who “hold the space” for me to JUST BE (rather than DO), to the serenity prayer that helps me discern where to focus my brain cells, effort and anxiety. I could give you a laundry list of other challenges faced but the critical challenge/hurdle is dealing with me first so I can see most other challenges as opportunities for learning and growth. [bctt tweet=”I see most challenges as an opportunity to learn and grow” username=”SheLeadsAfrica”] What values have been crucial to your success in the business world? Inclusiveness – Most of what drives me comes from a simple notion I’ve had since I was a kid, of not wanting poor people to be poor. At WAVE today, this value translates as “Putting People First” – from the people we exist to serve, to our team who does the serving to our partners who support our service. Our clients see how we have designed our model, service delivery and feedback culture to put them first and so are able to be very forgiving when we slip up, give us feedback and grant us a second chance to make it right. What principles and skills are necessary for young people to possess in order to excel in today’s world? There are three things I think are important for success: Knowing your “why”: Understand what motivates you, and connect it to whatever work you are doing. For example, I care about learning for the sake of personal growth. That’s my “why”. As long as I am doing work that pushes me to stretch beyond my current capabilities, my “why” is being fulfilled. Learning from everyone: Everyone has something to teach us, and if at any point we aren’t learning, then we need to look harder for the lessons. One of my favourite things about working at WAVE is that each person brings insights from their unique experiences; from the driver to an intern, to the people we serve. Trusting yourself. No one knows you better than you know yourself. Take advice from everyone, but at the end of the day, whatever decision you make must come from you, so that you can stand by it. That way you avoid regret, and you avoid living someone else’s life. What innovations have helped in achieving the set goal at WAVE, and how exciting is it to train young people of diverse background and see them become more equipped Africans? Our goal at WAVE is to increase income for unemployed youth. We do
Why Sustainability Makes Good Business Sense
You’ve likely heard of business “going green.” From installing solar panels on rooftops, utilising recycling bins, and switching off lights after hours, there are a number of ways both employers and employees can adjust their behaviour to operate in an environmentally responsible way. But that’s just one part of building a sustainable business. Along with environmental well-being, it’s also about social impact and economic viability. This could include skills training for employees, and improving the quality of life in the communities in which you operate in. Sustainability at What Cost? There’s often a misconception that sustainability initiatives are expensive and will erode profits. On the contrary, it has shown to be beneficial for business owners from the bottom-line up. Using the example of Egyptian agri-business SEKEM, that used biodynamic agricultural methods to start Egypt’s first organic farm in the middle of the desert forty years ago, a Harvard Business Review article titled ‘Making Sustainability Profitable’ offers three approaches for companies to ensure their environmental efforts pay off financially: Many, like Sekem, took a long-term view, investing in initially more-expensive methods of sustainable operation that eventually led to dramatically lower costs and higher yields. Others have taken a ‘bootstrap’ approach to conservation: they started with small changes to their processes that generated substantial cost savings, which they then used to fund advanced technologies that made production even more efficient. Some have spread their sustainability efforts to the operations of their customers and suppliers, in the process devising new business models that competitors find hard to emulate. You don’t need to incur high costs upfront, but rather adopt a model that works with your available resources, and adapt it to your sector. That’s exactly what AccorHotels set out to do when they launched their internal sustainability management system, dubbed Charter 21, which recommends over 60 actions hotels can take to reduce their environmental footprint. The French hotel chain group, that operates in over a dozen African countries, commissioned two independent studies to assess the financial return on a number of their sustainability initiatives. The first study focused on the corporate social responsibility expectations of the hotels’ B-to-B customers, while the second provided a statistical analysis of the influence of several sustainable development indicators on profitability and guest satisfaction. Both revealed that the more a hotel invests in initiatives that reduce their environmental footprint, the more positive its paybacks are, both in terms of (1) reducing costs of water and energy for example, and (2) increasing revenues partly due to enhanced reputation and guest satisfaction. Other key takeaways: Sustainability should not be viewed as a cost to the business. Highly visible sustainability initiatives can be a very effective way to differentiate a company in the minds of customers and strengthen customer relationships. Formal programmes that include specific, measurable objectives and a framework for managing progress towards achieving them are critical to making sustainability a core part of doing business. Another core part is getting the buy-in from staff members. One of the key actions of AccorHotels’ Charter 21 is training employees in environmentally friendly practices. Fostering a Culture of Sustainability By encouraging employees to follow sustainable practices, it could soon become a norm that has a lasting impact in the workplace and in their private homes. Think about something as simple as using energy-saving bulbs at office desk lamps, or utilising reusable glass instead of plastic cups at the water cooler. Consider the possible knock-on effect if this results in a conscious behavioural change where the employee now turns the household water geyser off when not in use, or ploughs biodegradable kitchen scraps back into the garden instead of disposing as waste. It’s this way of sustainable thinking that lead a turtle conservationist at Cape Town’s Two Oceans Aquarium to start an eco-rooftop garden. Initially meant to feed the facilities’ green sea turtles, it soon evolved into a lush garden of waterwise indigenous plants and herbs that is shared among employees. Not a drop of water is wasted here, with the vegetation being nurtured by the condensation from nearby air conditioners. The sustainable rooftop garden now also functions as an oasis for employees during break time complete with recycled artwork, and a worm farm that feeds off lunch scraps which in turn becomes fertilizer that can be ploughed back into the garden. Nurturing Community-Based (Business) Partnerships Sustainability relates to the future of your company and the broader community. Consider the impact of procuring goods and services from local businesses, or spreading your sustainability efforts to the behaviour of your suppliers and customers. Kenya-based ICOSEED (Integrated Community Organisation for Sustainable Empowerment and Education for Development) have successfully nurtured a mutually-beneficial relationship with local farmers. Winner of the 2017 SWITCH Africa Green-SEED Awards, they buy banana stems from farmers, process it into balls of fibre, and then use them to produce (biodegradable) products such as bags and table mats. They even take it a step further by giving the by-product (slurry) back to the farmers to use for biogas or compost. ICOSEED factors in all three key tenets of sustainability in that they’ve accounted for environmental well-being by producing environmentally friendly products and promoting the use of slurry for compost and biogas digesters; social impact by providing job opportunities for stem transporters and extractors along with an alternative source of income for hundreds of farmers; and economic value. The company now plans to Increase the number of farmers supplying banana stems from 400 to 9,000 by 2018, scale up the production capacity of banana fibre by buying new machinery, diversify the product range, and establish two new production sites in key banana growing areas. ICOSEED has adopted a sustainability model that works with their available resources. They’re now able to reap the rewards by funding the advanced technologies that will increase their production efficiency, while also spreading their sustainability efforts to the operations of their suppliers. They encapsulate the ideal of a sustainable business, where environmental well-being,
Dorcas Tshuma: Making Every Women Count
Dorcas Tshuma is the South African founding member and programme director for Triumphant Hand of Mercy Initiative (THOMI Africa). THOMI Africa empowers women and girls, who are helpless or homeless, with the skills and confidence necessary to secure a job, create a healthy lifestyle, and regain a home for themselves and their children. Dorcas has participated in prestigious events across the globe: The UN Global Compact Leaders Summit in New York, the Civil Society Policy Forum in Washington DC and as the guest speaker for NIMSA (Nigerian Medical Students Association) on their Empowering women to Empower Humanity female international summit. Please briefly highlight what THOMI Africa is about? We are a non-governmental organization which support the UN Women’s flagship programme of ”making every women count”. We look at challenges women face, and suggest different solutions. We equip women with the knowledge that will enable them to be skilled at all levels, irrespective of their geographical location. THOMI Africa is against the abuse of women and children. We also campaign against the abuse of drugs, alcohol, and form of substances. We raise awareness pertaining to breast cancer, TB, HIV & AIDS, including the care and counsel of victims dependents. Additionally, we make every women count by assisting the elderly, disabled and widowed in our community. Why and when was THOMI Africa founded? I founded this organization a long time ago, but it was officially registered in 2015; due to my natural passion for gender equality. It used to sadden me every time I saw girls and women suffering, begging on the streets with kids on their back, starving, being raped, abused and murdered. That is what triggered me to be involved in making every women count, through empowerment programmes which equip women and girls. As a Programme Director what does your role entail? I oversee the administration of policies and programmes; and I monitor and report on the economic empowerment portfolio and provide assistance when needed. I also communicate with all project/programme partners at all levels, and ensure that the organisation strategy is developed across all areas. I play a role in in decision making and provide financial analysis, and provide guidance on all activities, plans, targets and business drivers. What is the best book you have ever read? Animal Farm by George Orwell. Since its inception what are some memorable THOMI Africa achievements? Attending the UN Global Compact Leaders Summit (New York) in 2016; Being part of the World Bank/International Monetary Fund Annual Meetings as part of Civil Society Policy Forum in October 2016 in Washington DC,USA; Being guest speaker at NIMSA Female International Summiton on the topic, “Empowering Women to Empower Humanity”. We also participated in the Anti Female Genital Mutilation Campaign which took place on Saturday, 19th of November, 2016; and were nominated by United Nations women last year, as a 2016-2017 Global Champion for change. Any challenges? Being unable to secure adequate funding to execute programmes and campaigns. But, every organisation face challenges and they differ depending on the circumstance at hand. For anyone who would like to contribute to ‘making every women count’, which qualities are you looking for? Someone who will contribute to ‘making every women count’ must have, among other qualities, a natural passion for helping the underprivileged. That individual needs to be able to listen, give appropriate counsel and mentoring. They need to have a strong sense of compassion and empathy for people. In conclusion they need to be able to meet deadlines and interact effectively across many levels of management. I have developed multitasking and prioritization abilities, and willingness to do whatever is needed to empower women. And a positive attitude! Do you know of or run an organisation which positively impact women? If you’d like to share your story with She Leads Africa, let us know more here.