Women at Afroes: Anne and Gathoni are Leading the Mobile Gamification Path
Afroes , short for ‘African heroes’, is a mobile-first enterprise. They’re on a mission to position African youth for productive futures by, innovating in skills acquisition, engagement and connecting to opportunity. Anne Githuku-Shongwe is a Social Entrepreneur, Social Innovator, a Development Professional and a thought leader on digital and social innovation. Anne founded Afroes in 2010, as a digital enterprise. Creating gamified learning solutions designed to reach, teach and connect Africa’s young women and men to life skills, through their mobile phones. Her vision is to revolutionise learning in Africa, with a focus on delivering positive, Africa-focused mobile phone entertainment to the youth market across the continent. Anne and Afroes have received multiple awards including, the prestigious Schwab Foundation/World Economic Forum Social Entrepreneur of the Year 2013. Gathoni Mwai is a Sustainable Development professional. She has over 7 years experience working on social development issues in Africa, and on the use of data, technology and innovation for development. Having been brought up in Kenya she is passionate about the country, its people and seeing them all thrive. Gathoni joined Afroes as project manager for the development of the PeaceApp award winning Haki II: Chaguo Ni Lako, ,a mobile game that was used for peace building in Kenya, in the run up to the 2013 elections following the post election violence experienced in 2007-8. She recently completed her Masters in Sustainable Development Corporate Responsibility. Currently, she takes on the role of Kenya programme manager, where she is tasked with scaling the Afroes product range and developing partnerships. Join us on this inspiring journey as we share the stories of these two front-running African women in tech. Tell us the story behind Afroes Afroes (the name comes from a play on the words African Heroes and Heroines) was inspired by conversations with my children. I was worried that they weren’t being exposed to any positive African media content; and that their ideas and aspirations for Africa were being influenced by the Western media’s pervasively negative messages about the continent. I wanted to do something to change that. But it was whilst I observed my son excitedly relating things he’d learned while playing the computer game, Civilisations, that I realised that, children who play computer games are a captive audience for anything you want to teach them. I knew from that point onwards that I needed to harness the power of computer games, to deliver positive messages to African children. Given the growth of mobile phone usage and ownership across Africa the idea of computer games evolved to mobile phone games. How effective has the Afroes’ strategy been, in achieving its set goals and what successes have you recorded in recent times? The Afroes strategy has had to be very adaptable to the changing times, technology and issues that affect African youth. At our core ,our main goal has been to inspire and empower young Africans with 21st Century skills, which will help them transform their lives and the lives of people in their communities. We have set out to build partnerships with like-minded organisations that see mobile phone technology as a medium to change mindsets and positively impact young Africans. In the last 3 years we have been lucky enough to receive the following awards: Winner of PeaceApp – promote digital games and gamified apps as venues for cultural dialogue and conflict management, 2014; Winner, Gender Mainstreaming Awards, Empowerment Initiatives, South Africa, 2014; Winner, ICT Innovation Award for Gender Youth and Vulnerable Groups, Kenya, 2014; To date we have had over 800,000 users download our games and 100,000s more through offline activations. [bctt tweet=”Our core our main goal has been to inspire and empower young Africans with 21st Century skills” username=”SheLeadsAfrica”] What challenges have you faced in the course of running your business and how have you been able to walk through them? Sustainable financing has been a major challenge. We have been lucky enough to have our games fully funded by our project partners, but this has been quite limiting. Another challenge we have had is convincing programme/ solution stakeholders to adopt an alternative media/ mediums, strategy and methodology to reach and engage their traditional intended audience; as well as appeal to a new demographic of social issue based content advocates, stakeholders and consumers. How important is technology for Africa’s future and how well has the African market tapped into it? Technology is important on a global scale. What is more important for Africa is appropriate technology to enable sustainable growth and livelihood development for all. The African markets have not only tapped into the technology, but are leading the charge in technological innovation. From Mpesa (mobile money), to the use of drones to transfer essential goods. Recent statistics have showed that 2/3 of young people own a smart phone, giving them access to a world of information, allowing them to tap into new ideas and adapting it for themselves. [bctt tweet=”Technology is important on a global scale” username=”SheLeadsAfrica”] If you had to binge watch any movie series, which would it be? The Wire – because it’s on my watch list but I’ve never watched it. Tell us about the Job Hunt game launching soon and the concept behind it JobHunt is a mobile game designed to simulate the online/ digital work experience. The concept of this game is to create awareness on digital jobs and the opportunities to earn an income for young people. In the game you bid for jobs, improve skills and ultimately build the skills required to win jobs in this space. What is the greatest lesson you’ve learnt on your entrepreneurial journey so far and how has it helped you in the course of your work at Afroes? Being an entrepreneur is not an easy life, very often you need to be motivated even when things may not be working in your favour. There is this image of a man digging in a cave with a huge diamond just a few digs
Chika Ilang: You Need A Clearly Defined Life Vision
Chika Ilang is a civil servant during the day and the founder of Chika Ilang International; a personal development hub, with an interest in helping women build a life and career they truly love. A lot of young people feel dissatisfied when working with government agencies. What is your winning tip to stay motivated? Most young people may not like it here. But if you have a clearly defined life vision, I believe you can succeed in any type of job. For instance,some people might not like their current job, but cannot make the move as yet, for financial or other reasons. I would advise that, you have no choice but to try love that job, because it brings in the money ( resources), so you can use it to fund your dream. Now, not liking your job doesn’t mean that you should do shabby work, no, you should be your best at it, gather experience, and move when the time is right. So for me, I’d say my winning tip is, my clearly defined life vision. I don’t see my job as a setback, because through it, I’m moving forward to where I want to be in life. [bctt tweet=”if you have a clearly defined life vision, I believe you can succeed in any type of job” username=”SheLeadsAfrica”] What would you suggest to a young woman who wants to build a viable business while still holding down this career path? Entrepreneurship isn’t a fashion trend. Don’t jump on it because everyone seems to be on it. Have a clearly defined vision. Set a target for yourself; a business target you can meet, before you can comfortably take a bow out of your job, if you’d ever want to. It’s dangerous to get a business idea and “sack your boss” tomorrow, because of this idea. Test it, ensure it’s profitable, then create a game plan that you’ll follow through as you progress. Don’t move blindly. There are certain perceived limitations about working in government agencies. How can young career women strive to get quality work done? I believe in giving my best wherever I am. If you’re there, be all there. I wouldn’t do this because of XYZ, I’d rather do it so it represents Chika, because that’s all that matters to me. So, be intentional about being an awesome employee. What you wouldn’t want another to do with your own business, don’t do it to your boss as an employee. [bctt tweet=”Be unforgettable. Be the light in that space. It is the era of woman rising.” username=”SheLeadsAfrica”] What can women who want to work for government agencies do to stand out? Be unforgettable. Be the light in that space. It is the era of woman rising. Remember, you’re already expected to perform poorly at work because you’re a woman- disappoint everyone and be exceptional, just because you are a woman! What would you like to be remembered for in your work? At work, I’d like to be remembered as that Chika that led others to do right. The one that shone her light on everyone. That one that led a good life, which inspired others directly or indirectly to do good. The game changer that always asks others the way forward. The bubbly foodie that doesn’t joke with her lunch. Are you a civil servant? We’d love to hear your story and career tips. If you’d like to share your story with She Leads Africa, let us know more here.
Dr Yabome Gilpin-Jackson: My work is about developing our human capacity to be, think and do things differently and better
Dr. Yabome Gilpin-Jackson was born in Germany, grew up in Sierra Leone, and completed her studies in Canada and the USA. She is a social scientist, organization consultant, academic and writer. Dr Yabome Gilpin- Jackson considers herself to be a global African, dreamer and storyteller – a curator of African identity and leadership stories. She’s been named International African Woman of the Year and Emerging Organization Development Practitioner 2017. The author of Identities: A short story collection, and initiator and co-editor of We Will Lead Africa, Volume 1. Best known for: Her laugh. Yabome, who is married and the mother of 3 children, has also published several journal articles and book chapters and continues to research, write and speak. Most recently at Princeton University – on the importance of holding global mindsets and honouring diversity and social inclusion in our locally global world. What is We Will Lead Africa? We Will Lead Africa is a platform for inspiring continued change and transformation on the African continent, in two ways: First, we collect, curate and share the stories of everyday African leaders who are making a real impact on the progress of the continent. Second, we encourage networks of everyday leaders to gather in their communities to share, learn and inspire each other to continue taking actions that make a difference. At our root, our work is about sharing inspiration and action, through the power of storytelling. We know that the personal narratives of ordinary everyday leaders are in fact extraordinary. Our first volume shows this powerfully. It reminds us everyday that Africans are taking charge of their destinies and futures, despite popular opinions. [bctt tweet=”Africans are taking charge of their destinies and futures, despite popular opinions” username=”SheLeadsAfrica”] What inspired you to create We Will Lead Africa? My inspiration came from a deep desire to be part of the movement of Africans reclaiming our own narratives. When you live in the West/Diaspora, you are bombarded by news, images, and everyday negative stereotypes, that imprint the challenges and deficits of the continent on entire populations that don’t know any different. As this is perpetuated, Africans ourselves become hooked into a sense of helplessness and hopelessness, even when we know that the dominant view is an incomplete one. We do not hear about all that is going well, the innovations occurring, the industries emerging and expanding, the people and groups who are no longer waiting for our political leaders and foreign aid to fix all our problems. As we lose hope, our conversations become like the very dominant Western narratives we are subsumed in. For example, I received a call for submissions to the Kwame Nkrumah International conference a few years ago and the list sparked a deep desire for change in me. The list was focused on all the historical issues that have led us to the political leadership challenges we face on the continent. Then, I thought what about leadership NOW and into the FUTURE? What does that look like? That was what sparked the idea for We Will Lead Africa. When I met my co-founders and co-editors, Sarah and Judith, they shared similar thoughts and sentiments and off we went. It’s important to say also that we are not interested in a one-sided view or only the positives…we want to know and be inspired by the fullness of stories of everyday leaders. How do they navigate and overcome the challenges they face everyday, to solve complex problems on the African continent? [bctt tweet=”My inspiration came from a deep desire to be part of the movement of Africans reclaiming our own narratives” username=”SheLeadsAfrica”] What one story had the most impact on you? This volume is so full of inspiration and examples of courage! I was impacted by all of them in different ways. But, the one that I keep remembering though is, Chris Mulenga’s story about starting a program to help get street children recognized for their resilience and innovative capacities and reunited with their families. Chris describes how he has done this work that has a 90% success rate. He describes himself as poor when he started and says he is still poor. Yet at the time of writing the book he had helped over 6,500 children and has been recognized with international humanitarian awards. He attributes his inspiration to the value of being hospitable-which he learned as a child- whereby his family would share what they had no matter how little; and to the orientation of service to the poor that comes from his Catholic faith. I just keep thinking about the resources available to so many of us, and yet, we are stopped by the myth that we do not have enough to make a meaningful difference to the lives of others. What if we just tried? What if we just started now, with whatever we have? What are the 3 main steps you’d advise for an aspiring author ? 1. Get clear what story you are passionate about telling and why 2. Get clear who you want to tell it to 3. Be focused and determined…and just start writing. There really is no magic to it – it’s 90% determination and the willingness to make time to do the work needed. Growing WWLA brand… Our priorities are growing We Will Lead Africa networks and encouraging other African leaders to take on editing volumes as well. The three of us have identified a volume we will work on next, and we are documenting our process, which we will make available to others interested in editing a volume as well. For now, stay tuned in the next 18months to 2 years for the following volumes: We Will Lead Africa: Technology; We Will Lead Africa: Women; and We Will Lead Africa: Governance. Our priority is in growing our impact in inspiring everyday Africans to take action for the change and transformation of the continent. We are in this for the long haul and are choosing to go
6 Characteristics Exhibited By Exceptional Business People
[bctt tweet=”Great people are willing to do what a majority of people are not most likely to do” username=”SheLeadsAfrica”] Great people are willing to do what a majority of people are not most likely to do. Every great achievement in history came from exceptional thinking and perseverance. Every start up to ever rise to the pinnacle of the business world exhibited some exceptional qualities that propelled them to where they are. To attain such heights of glory and acclaim, there are certain characteristics you may want to consider adopting straight away. Say good bye to the old days of laxity, procrastination and disorganization, its time to embrace focus, doggedness and persistence. Without further ceremony, here are 6 qualities you should exhibit if you want to see your nameplate next to Mark Zuckerberg’s and Dangote’s. Self-Respect Outstanding business people do not rely on others for their drive for success. They continue to operate with a sense of composure and self-confidence when tough challenges spring up, they are willing to take calculated risks. That’s because they believe in their worth, their objectives and never they forget the importance of their business quest. Self-Control Outstanding business people are self-driven, confident and in control of their emotions. To them rejection is an opportunity to be better and view risk as a rewarding attempt. Therefore they don’t back down in any difficult situation. They remain sanguine about prospects of their nation’s economy and are passionate about their dreams in the business realm. Discernment Great business persons are conscious of the company they keep and try to shrug off any form of negativity. They surround themselves with positive and forward thinking minds and only associate with those who build them up. And create time for leisure, exercise and fun. These people have a mindset development routine and maintain personal relationships to achieve their business pursuits. Simplicity According to Ward Cunningham (2004), “Simplicity is the shortest path to a solution”. This denotes that outstanding business people find straightforward means of solving problems, by creating products and rendering services which would seem understandable to nearer society. There is beauty in simplifying innovative ideas. Sometimes, its not about providing multiple solutions, it could just be about providing “the” solution to a “specific” but “nagging” problem. Giving Generous business people do whatever it takes to rise in the morning to feed and nurture their children, pets, partners, career and themselves. They display the great power of giving and always carry out giving-oriented CSR in some communities. Giving back to the public is of utmost importance to them. Determination Interview 5 successful people and they would all tell you the same thing – They kept at it. It’s not about how many times you got turned back, but more about how many more doors you knocked on. Powerful business people are sharp-witted, focused and determined. They keep their eyes on the prize regardless of the competition and distance required to travel to fulfill them. Feeling inspired already? then get cracking. No one says the change is going to take place over night, it could take quite some time. Like the saying goes, “make a conscious decision to be that change you wish to see.” Do you have any more tips about being an exceptional business person? let us know more here.
Just Omomo Ibe: Rule as a Boss, Rock like a Mum, Slay as a Wife
Business strategist and work- life balance expert, Just Omomo Ibe, is helping women create a balance between their work and personal life, so they can chase their dreams and make money while at it. She also helps individuals identify the various opportunities in their business to make more profit. Just Omomo Ibe has been in the banking sector for over seven years and is the founder of The Just Ibe Network; thus living her dreams while been an employee. She is involved in speaking engagements, coaching calls, online courses and business consulting for SME’s. Recently, she launched a Youtube show which focuses on motivation and strategies from experts in various fields, the channel is aimed at further helping her target market achieve success in their life and business. [bctt tweet=”It’s an act of self sabotage to neglect your dreams because you have a job” username=”SheLeadsAfrica”] Tell us about The Just Ibe Network The Just Ibe Network is a group of company that comprises our consulting firm, training and mentorship platform, it also includes an online training academy and media arm. At The Just Ibe Network we pride ourselves in delivering superior quality trainings, coaching and consulting for our esteemed clients both offline and online. What market research did you carry out in the course of starting your business, and how did you go about it? The first research was that of my competitors, I needed to find out what my competitors were offering and what gap they are not filling. This helped me make informed decisions as to how best to penetrate the market. A lot of businesses offer homogeneous products, therefore market research helps you understand how best to position your business in a way that not only meets the needs of your consumers but also positions your business as authentic. [bctt tweet=”Innovation keeps you in the business long after your competitors have gone” username=”SheLeadsAfrica”] What challenges have you faced so far in the setup of your business? The greatest challenge I faced in setting up my business was creating time to actually execute my plans; creating and fine tuning strategies that would keep me relevant in the market place today and always. Innovation keeps you in business long after your competitors have gone, so you must constantly innovate. What are your launch plans once your business registration is completed? Honestly a business registration isn’t stopping any major launch of my business, as all facets of my businesses are in full gear at the moment. The registration would just allow me operate a corporate account in the designated banks. So my take is it doesn’t matter if your business name is ready or not, keep adding value to your ideal clients and grow your business regardless. [bctt tweet=”It doesn’t matter if your business name is ready or not; keep adding value to your ideal clients and growing your business” username=”SheLeadsAfrica”] What inspired the book ‘Rule as a Boss, Rock like a Mum and Slay as a Wife? Rule as a Boss, Rock as a Mum, Slay as a Wife is a book dedicated to helping women create a work life- balance. Last year I started my career in public speaking, leveraging on several online platforms and offline avenues, despite been a full time banker, wife and mum. So people started asking me how I was doing all I was doing, so conveniently. I started documenting steps I have taken that helped me overcome my otherwise very tight schedule and results I achieved. This book is aimed at providing practical steps that can help women fully integrate all aspects of their lives, thus living a balanced and fulfilled life. What kind of investors and partnerships are necessary for your kind of business and what strategies are useful in achieving this? Media investors are required for the talk show arm of my business, which is targeted at providing strategies that would help entrepreneurs succeed and grow in business. Corporate investors also play a major role, especially companies who have CSR projects, ours can successfully pass as a CSR project aimed at helping young and budding entrepreneurs. Who is the one person from anywhere on the globe, you would love to interview and why? The one person I would love to interview is President Barack Obama. He is the one person I look up to the most, because he is probably about the best public speaker that exists in this day and age. [bctt tweet=”If you can think it you can definitely birth it” username=”SheLeadsAfrica”] What quote resonates with your business and how does it inspire you? We at The Just Ibe Network live by this mantra: if you can think it you can definitely birth it. So dear corporate ladies, your dreams are valid, they are your dreams for a reason, it’s an act of self sabotage to neglect your dreams because you have a job; the world needs you to live to the fullest. Have you mastered the art of work-life balance? Share your story, let us know more about you and your story here.
5 minutes with SheHive London 2017 speakers: brother and sister team Emeka & Ifeyinwa Frederick
Chuku’s is the world’s first Nigerian tapas restaurant based in London, fusing authentic Nigerian flavours and the best of Nigeria’s West African culture with the world. Founded by sibling duo Emeka & Ifeyinwa Frederick. On founding Chuku’s The sibling duo’s idea to create a food company, offering a variety of small plates of Nigerian dishes, was born out of growing up in a Nigerian household, and having friends who loved their home meals. This lead them to explore Nigerian cuisine, by fusing traditional recipes with food from their travelling experiences, and their experiences of being part of the diaspora. Running the operations at Chuku’s Every day is different for this team, with something new to be learned and done each day. They note that creating a routine is one of their main goals in the short term. But, their weeks are broken up into: Shopping days Cooking preparation Events and logistics Administrative tasks Strategizing Marketing This is one busy duo, as we can see! [bctt tweet=” Hear the Chuku’s team speak at SheHive London 2017: http://sheleadsafrica.org/shehivelondon2017/” username=”SheLeadsAfrica”] Long term goals… Their long term plans include: Finding a permanent space to offer their food. Establishing a chain of mainstream Nigerian tapas lounges. To become a UK household brand name. What trends keeping their eyes on… The evolution of technology in the food space and how it continues to evolve and disrupt the market. The rise of healthy meals and food, which their already onto, with their delicious tapa’s. To learn more about the creative Nigerian foodie duo, get a ticket to our SheHive London event on the 24th of September.
5 tips to starting a side hustle whilst working at your 9-5
When people consider launching a new business, most imagine quitting their jobs and risking it all. However, aspiring entrepreneurs should stick with traditional jobs, rather than take a complete leap of faith by quitting their jobs. This is to ensure they can take the necessary time to grow their brands whilst earning multiple streams of income. A side hustle is a business you run in your free time, which allows you to pursue what you are most interested in. It is a chance to delve into different areas such as fashion, food, hair ,the not- for- profit world or whatever you are passionate about- whilst keeping your day job. Yes we love working our 9-5’s! But, extra cash from something we really love is vital. The good thing about having a side hustle is that you can make extra money and use talents that are dormant in your 9-5 day job. Starting a business whilst employed gives you the opportunity to make a meaningful impact in the world, doing work that you love on your own terms. It is not easy as you’ll have to share and balance your time between your day job and business. However, it is possible. Here are some tips for starting a side hustle: Pinpoint your passion – choose something you are really enjoy, which people need and are willing to pay for. E.g. Event planning, logo illustrator etc. Use your network – don’t be afraid to let your contacts know that you are open for business. Post it on social media, send emails, make phone calls get the word out! Stick to the schedule – set time aside for your business periodically, like an appointment. Have a specific time during the day to work on your side hustle. It is important. Collaborate/Network – the bigger your community, the more potential opportunities you have. Also, always make time to meet with new people. Hire an assistant – remember, you have a day job, and most of the time you won’t be able to have meetings with clients or customers. Hire someone who can help with the work while you’re at your job. Starting a side hustle is not easy and you probably won’t get it right the first time. Just be patient, focus and plan and it will happen! Do you have side hustle? How do you balance your side hustle and 9-5? If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Nancy Gacheri: I have always had a passion for coming up with a business that would leave a mark in the Kenyan industry
Nancy Gacheri is the 25 year old director of Best Shoes Kenya (BSK), and a Bachelor of Business Information Technology graduate. Currently she is working as a Sales and Marketing Manager for Sunstar Hotel in Nairobi, Kenya. Nancy is passionate about entrepreneurship and strives to leave a legacy of positive change in everything she does. She currently blogs for Life after campus (http://whatelseaftercampus.co.ke/news/) and finds satisfaction in helping others. [bctt tweet=”The customer is the most important person in my business” username=”SheLeadsAfrica”] Who is Nancy? I am a God fearing, industrious, outgoing and well rounded young lady. I’m passionate about entrepreneurship and motivated by the need to bring the change I want to see in the world. What is Best Shoes Kenya? Best Shoes Kenya was established in May 2016. It is a footwear manufacturing startup company which uses locally sourced materials. We manufacture men casual and official leather shoes, as well as school wear. Our mission is to attain sustainable growth in business through the production of quality, affordable and classy shoes. We are a wholesale and retail shoe company situated at Membley estate Ruiru. How did you find a gap in the market for your business? The shoe industry in Kenya has seen most of its products coming from foreign countries. This pushed me to channel my entrepreneurship skills into shoe production. The need to produce quality and lasting Kenyan shoes is the motivation behind BSK. What are three key business lessons you have learnt since running BSK? I had to learn to separate business cash flow from my personal savings, by having a separate bank account. This means also setting it up legal through registration. The customer is the most important person in my business, they can either grow it or bring it down. Plan first, then act. A business plan is a key stepping stone to a successful venture, without one you just are planning to fail. How has the market responded to Best Shoes Kenya? At first it was really difficult because the local market perception is that Kenyan products cannot be of good quality. But with time, we have been able to gain a loyal client base. Most of which are repeat customers or referral customers. How do you balance your full time Sales and Marketing job and running the BSK business? This has been my greatest challenge up to date. My full time job is from 8 am to 5 pm and from work I head home where my workshop is, to see the day’s production. It has taken so much personal discipline and sacrifice, and it has cost me a social life. I dedicate most weekends to Best Shoes Kenya and to responding to various customer queries and follow ups. I am looking forward to running the business full-time, after raising a significant amount of cash to purchase the necessary machinery for production enhancement. What are two challenges you have faced and overcome at BSK? Market penetration was the greatest challenge due to poor product perception. The myth that locally made products are not good quality. But through the production of high quality products, which meet customer satisfaction, we were able to establish a loyal client base. Balancing between my full time job and running a business used to drain my energy significantly. But with time I have been able to strike a balance. What keeps you inspired to run your business each day? I am my own motivator, and I desire to become a change agent. The dream is to see BSK on the next level, as I explore my entrepreneurial spirit and positively impact lives. What is your three year growth plan for BSK? The three year plan for BSK is to be a front-runner of locally manufactured shoes in Kenya and the greater African market . To grow to have a ternary for leather, soles and all needed for the production of shoes. To begin a HUB which will promote the entrepreneurial spirit among Kenyans, and hopefully inspire the youth to realize their goals. In one sentence, how would you want to be remembered? I want to be remembered as someone who pursued her dreams and did not just get comfortable with living, until she brought about the change she wanted to see. Instagram: @gitsherry Facebook: bestshoeskenya Twitter: NancySheri Are you in the shoe manufacturing industry? Let us know more about you and your story here.
Mmabatho Mokgadi: I want to see Colorsofthearth among the list of top tea brands across Africa
Mmabatho Mokgadi from Soweto, Johannesburg, South Africa, Is the founder of Colorsofthearth. An organic loose leaf tea company specializing in herbal and fruit blends. Currently she is also a full- time student at the University of South Africa, completing her second year towards a Bachelor of Arts degree in Human Science and Social Services. Mmabatho loves yoga and is passionate about tea, particularly the medicinal components of herbal plants. When she is not reading on community psychology and the functioning of public services in South Africa, she is running her business from home. [bctt tweet=”I have a good support system from friends and family who encourage me” username=”SheLeadsAfrica”] Who is Mmabatho? I am the founder and tea tailor of Colorsofthearth. Currently I’m studying full-time at the University of South Africa, doing my second year towards a Bachelor of Arts degree in Human Science and Social Services. I’m passionate about tea, particularly the medicinal components of herbal plants. My current read is on Prof Maurice M. Iwu’s “handbook of African medicinal plants”. I enjoy yoga, great food and I’m always up for an adventure. What is Colorsofthearth? Colorsofthearth is an organic loose leaf tea company, with teas sourced locally and internationally. I specialise in handcrafted fruit tea blends (using spices, herbs and dried fruits) and herbal tea. How did you find a gap in the market for your business? When I established Colorsofthearth in 2015, all I knew was that I loved tea. As a result I had lost weight drinking yerba mate, white tea and green tea and my skin was looking healthier. I wanted to share this insight with people. I have extensive knowledge of the product because I used to work for one of South Africa’s leading tea franchises, The Tea Merchant. During this time I grew to learn that tea repairs and builds from the inside out. Even after I left The Tea Merchant the love for the tradition of tea continued. Soon I began making my own blends, playing around with herbs and dried fruits. When friends came over I would serve them the tea I made and they liked it a lot. A close friend of mine encouraged me to start my own business, saying that I’m “the tea person” because there’s nothing I didn’t know about tea. The tea industry is growing rapidly and I want to see Colorsofthearth among the list of top tea brands across Africa. How has the market responded to Colorsofthearth? In February 2017 I took Colorsofthearth to the South African Broadcasting Company canteen and the response was positive, there was a lot of interest and support. I have also exhibited at Market Esque in Soweto, but this crowd was different because most people were not interested in tea. I’m aware that people still have a certain stereotype about tea, which is: it is boring and should be consumed only if you are sick. But, I can say though that the response has been more positive than it has been negative and there is ample room for improvement and growth. What are three key business lessons you have learnt since running Colorsofthearth? Persistence How to manage finances The importance of market research. How do you balance your studies and running Colorsofthearth? I write out weekly and daily schedules which help me distribute time evenly. Although at times I give more attention to school work when I have assignments due or i’m preparing for exams. In addition to that, I use resources on SLA’s website regarding balancing studies and running a business. Overall I have a good support system from friends and family who encourage me and keep up to date with my progress. What are two challenges you have faced and overcome as Colorsofthearth? In 2016 I lost all hope and drive to keep Colorsofthearth running after my contract ended as a sales assistant at a kids clothing store. This happened a few months after I established Colorsofthearth. I could not afford the apartment I was staying in and had to move back home. The move did not make it easy. I was back home, no call backs for interviews and a failing business. It was challenging financially to keep Colorsofthearth running. But, In January of 2017 I decided to step out of my “hopelessness” mode and took it upon myself to finish the things I had started. Firstly, complete my undergraduate; I registered with UNISA and applied for funding, which was approved. I remember the excitement that came with the prospect of finally getting my degree! Secondly, I needed to pick my business up again. I had to go back to the drawing board and determine why I registered my business in the first place. I soon realised it was because of my passion for tea and the desire to create and provide a product that is healthy, sourced locally and refreshing. Communities like She Leads Africa helped me gain my self confidence and purpose again. [bctt tweet=”Feel the fear and do it anyway”, a mantra I live by daily. It’s also the title of Susan Jeffers’ book” username=”SheLeadsAfrica”] What keeps you inspired to run your business each day? My mother, my vision board and prayer. What is your three year growth plan for Colorsofthearth? My plan in the next three years is to supply hotels, restaurants and delis around Johannesburg and across South Africa. Either employ one person or find a partner that I can work with in running the business. Have an iced tea range. Build an online store with worldwide shipping. Travel and form relationships with tea plantation farmers in Africa: Kericho Kenya, Satemwa Malawi and Tanzania. In one sentence, how will you like to be remembered? A holistic wellness brand. Instagram: @colorsofthearth Facebook: colorsofthearth Twitter: @colorsofthearth Are you in the tea business or aspire to be? Let us know more about you and your story here.
Oluwaseyi Bank-Oni: Digital Marketing Is Taking Over Rapidly
[bctt tweet=”Everyone can afford to take advantage of digital marketing services.- Oluwaseyi Bank-Oni” username=”SheLeadsAfrica”] Oluwaseyi Bank-Oni is currently the Senior Account Manager at Nigeria’s foremost digital marketing agency, Webcoupers. She has successfully worked with several brands and has helped them achieve digital footprints on the web. In this interview, Oluwaseyi gives us exclusive insights into why small business owners need to incorporate digital marketing services into their sales strategy. Tell us a bit about yourself & your background I’m a 25 year old branding powerhouse! A slightly eccentric creative genius, obsessed with the color pink and a Nigerian woman on the rise. I spent my childhood and high school years in Nigeria after which I moved to the States for the first half of my undergrad. I then moved to Canada where I completed my Bachelor’s degree in Economics as well as a certification in Business Analysis. Followed by a few years of work in the financial sector. Eventually I became quite jaded, packed my bags, and moved to France last year to attend Business School where I received my MBA with a specialization in Marketing & Brand Management. I just relocated to Nigeria a few months ago, and I am currently the Senior Account Manager at Nigeria’s foremost digital marketing agency, Webcoupers. Why did you decide to come back to Nigeria? I never wanted to leave in the first place! Nigeria has been experiencing a brain drain for a while now but all we do is complain. Those abroad refuse to return while those on the ground want to flee! So who is left? A lot of people don’t see the digital landscape in Africa as viable and I knew I had to play a role in changing that narrative in my own little way. You are either a part of the problem or a part of the solution. I decided it was time to become a part of the solution. That being said, having 24/7 access to pounded yam may or may not have played a role in my decision. Having worked on several marketing campaigns for major brands, what would you say to those who are yet to optimize digital marketing to grow their businesses? It’s 2017 and there is a 99.99% chance that your target market is online, what are you doing? From personal experience, I find a lot of key decision makers in Nigerian businesses are not as open minded as they would like to think. They would rather play it safe and splurge on traditional modes of advertising which don’t even produce trackable results, while neglecting the digital side. That’s not to downplay the importance of non-digital mediums but can you tell me how many people viewed a particular physical billboard yesterday? Probably not. But I can tell you how many people viewed an online ad banner, clicked on it and made a purchase after seeing it! That’s the power of digital. Businesses are literally stagnating their growth by refusing to key into digital marketing vehicles. [bctt tweet=”Digital Marketing is scalable to fit any budget. – Oluwaseyi Bank-Oni” username=”SheLeadsAfrica”] What are the various aspects of digital marketing services that small business owners can leverage on? The wonderful thing about digital marketing is that it is scalable to fit any budget. From the frugal university student selling jewelry on the side to earn extra income, to the massive multinational firm spending the big bucks to drive sales, everyone can afford to take advantage of digital marketing services. Social media Without getting too technical, I’ll discuss a few simple ways SMEs can utilize digital marketing to drive sales. It goes without saying that establishing a social media presence and providing engaging content is imperative. Word of mouth We all know of “Word of Mouth”, but what needs to be leveraged is “Word of Mouse”. This is essentially free advertising by connecting with and building a network of brand loyalists who will help spread the word about their products or services online. With over 70 million Nigerians using the internet, the click of a mouse on social media can get you in front of your target consumer faster than any mouth can. Targeted ad’s Another way is by running targeted ads on social media platforms. You don’t need a big budget or a formal education to get these up and running. Most social media platforms offer a lot of free learning resources to assist you in getting your campaigns up and running. Easy-to-use tools like canva can aid you on your creative journey where you can design colorful engaging ads to appeal to prospective clients. SEO Ensure your website is SEO optimized. SEO stands for Search Engine Optimization, and what that means is you want to boost the visibility of your brand when words relating to it (keywords) are searched for. There’s a popular saying that the best place to hide a dead body is the 2nd page of Google. Seriously, no one checks there. It is estimated that 75% of users never scroll past first page results; The first page is where all the action is and this is where your business needs to be. This does not happen overnight and takes a bit of dedication. But, by using relevant keywords, consistently churning out pertinent content and also having links to your website shared on other sites, small businesses can boost their SEO ranking to drive traffic and sales. If you’re not too keen on trying these out yourself, enlist the services of a digital agency and get on it fast! Some people think digital marketing is expensive. What is the average amount that a small business owner needs to run a digital marketing campaign? There are so many myths surrounding digital marketing. I frequently ponder on where they emanate from. There is no “average” amount as strategies and requirements vary from business to business and campaign to campaign. For example, you can run online ads for various types of campaigns for less