Growing and marketing your brand via social media – The tale of 5 #MotherlandMoguls
[bctt tweet=”When used right, digital media can be harnessed to make a direct impact in the society” username=”SheLeadsAfrica”] It is not often that one catches five aspiring women in the same spot. Well, maybe it’s often, but what are the chances of finding them engaged in a fashion project to raise awareness and funds for charity? These five #MotherlandMoguls are part of the ongoing Romperade Campaign, an online fashion charity event to raise funds for Living for the Needy Foundation. SLA contributor Emma Kwenu Smith caught up with the five who have successfully grown their brands online, to ask them quick questions about the impact of social media marketing on their businesses. What’s the role of social media in charity organizations and specifically for your brand? How has social media given you exposure as a brand/charity foundation? Caritas Aryee, Founder, Tatas and Friends Foundation. You would notice that, largely, Ghanaian charity foundations have always run on traditional media. It’s easier to hear a radio ad calling for donations for the Osu Children’s home etc. rather than a social media campaign for funds. This is the exact reason why Tatas and Friends Foundation has been a game changer in the industry. We started with social media and still the story has not changed. It has been a huge boost for us, and we encourage others to do same. First off, our publicity is done via social media. It is easy to get Kenkey for the Needy, (which is our major fundraising project) trending on platforms such as twitter and IG. Since we are a charity organization, we are unable to invest in traditional media for publicity. However, through social media, we receive access to grant interviews on TV and radio. In doing so, we have been profiled alongside other solid brands on platforms such as Starr Woman Project, TedX campus, Reach for Change and many others. And to think this publicity is free! We just had to capitalize. The second bit of using social media is that we are able to reach out to people both locally and internationally to raise money. People we do not even know, reach out to us so that they can donate to the cause. It is amazing! Social media is a powerful tool, it has shaped the Living for the Needy brand and has given us a lot of exposure. How do influencers promote a brand and how rewarding is it to include them when building your brand online? Jessica Naa Adjeley Konney, Fashion Blogger, Trends&Blendsgh. Influencers have become the new voices of brands —they are already largely recognized on social media for carving a niche. At this point, they have grown an audience that is interested in every content they churn out which is great for people who would like to patronize their services. [bctt tweet=”If you’d like to speed up the process of advertising a new brand, influencers are the way to go” username=”SheLeadsAfrica”] Being an influencer myself and having featured influencers as well, I can say that the exposure they give to a brand is immense. Featuring an influencer takes many forms —you can have them use and review your products and put up posts on social media. They can also be included in events and can feature in huge campaigns so that it gains traction. How do you know which digital audience to engage with for your brand and how do you decide which social media platform to use? Constance Efua Mensah, Creative Director, EfuaStanzz Fashion. It starts with knowing the general audience target for my brand. We are more skewed towards women’s clothing but basically, all our marketing is geared towards the confident woman. In that light, it is important that we build an identity that resonates with our targeted audience. [bctt tweet=”Choosing one social media platform starts with knowing & understanding your audience” username=”SheLeadsAfrica”] Images are essential for my fashion brand —it helps clients (both potential and existing) know what my brand is capable of providing. After all, to be comfortable enough to purchase a dress, you need to see it and assess it from all angles. As such, I mostly use Instagram and Facebook as a means of communicating to my audience. Facebook has a wider reach, meaning more people see our posts and it also allows for effective picture/video sharing. Instagram also has a beautiful and simple approach to marketing. Content, particularly on Instagram, is simply more shareable, easier to understand, and far more universal than other types of content. Also, it is full of people eager to connect with a brand on a more intimate and tangible level. Does social media directly affect your client base? Lamisi, MakeUp Artist, Lamisi Artistry. Truth is, I do get over 80% of my clients via social media. The rest is through word of mouth. [bctt tweet=”MUAs need social media, people need to see your work before trusting you with their faces” username=”SheLeadsAfrica”] I leverage heavily on Instagram particularly so that people see the images —it is an excellent platform for sharing all my works. However, the industry is very competitive, as such, it is important to make sure that your images are of good quality. Else, how will you stand out and win potential clients over? For brands like Coca Cola, Vodafone etc. there may not be a very direct correlation between the sales you make and your social media investment. However, for us in the beauty industry, it’s very plain. [bctt tweet=”Social media dictates our potential client base and ultimately, it is where we get our clients” username=”SheLeadsAfrica”] The more posts on your social media pages, the better? Why? Maud Mensah, CEO, WigClub That statement is indisputable. The more you post and engage your audience, the more visible you are. However, you do not want to share too much information that it suffocates them and drives them away, and you also don’t want to share so little that they become disinterested. It is important to find the right balance for your brand. As
Toyosi Ogunmekan: The warrior #MotherlandMogul
[bctt tweet=”Toyosi Ogunemeka is a Sickle Cell warrior whose start-up answers shortcomings in the healthcare system” username=”SheLeadsAfrica”] Toyosi Ogunmekan is a “warrior”! Yes, she is a Sickle Cell warrior who got involved in business because she noticed shortcomings in the healthcare system. Instead of getting beaten by the system, Toyosi decided to roll up her sleeves and make an impact. She started a business in medical technology, Toyo Medical Techs where she provides a range of healthcare products used to diagnose, monitor or treat a disease or medical condition. It includes medical devices, information technology, biotechnology, and healthcare services. SLA contributor Ugochi Obidiegwu caught up with her recently to understand her drive. What led you to start your business? After my post graduate in biomedical engineering, I fell in love with the idea of applying engineering principles to medicine. As a regular hospital visitor, being SS, I was very dissatisfied with our Nigerian healthcare system. I felt we needed to do a lot more technologically to meet up with foreign standards. Hence, the birth of Toyo Medical Techs. What has been your experience as a woman and SS in your line of business? Every business, especially at the start-up stage is very stressful and challenging. In my business, I have to do a lot of running around and drive long distances. There are days I feel overwhelmed and break down, there are also days I get comments like “I love what you do, keep it up” and that just makes my day. It’s been a bitter-sweet experience so far and I’m excited for what is to come. [bctt tweet=”Nigeria needs to do a lot more technologically to meet up with foreign standards – Toyosi Ogunmekan” username=”SheLeadsAfrica”] What is the impact of your business activities on your health? Doctors advise their sickle cell patients to avoid all forms of stress, but I don’t know. Maybe it’s an “SS-thing” we tend to be very stubborn and still act like we can do it all. Maybe we are trying to prove we’re not as weak as people think we are. Well there are days I suffer the aftermath of over stretching myself. I also thank God for family and friends who tend to “scold” me when I’m over doing it. Some 2/3 years ago I was diagnosed with avascular necrosis of the hip (it’s a common complication in sickle cell patients). My doctor recommended I do a lot of physiotherapy, avoid standing and sitting for too long, etc. But you know Lagos and all the traffic, sometimes I sit in traffic for hours! And when I get home, the pain I usually experience from that hip! OMG! It’s unexplainable. Still I’ve been able to understand my body and figure out how to balance my health and work. What’s your advice to others with your health challenge? My advice to other warriors is for them to be religious with their medications, avoid as much stress as possible, stay hydrated, understand their bodies; know when to slow down and join support groups. I run an awareness page on Instagram @thewarriorstoryng where I share tips and stories of other warriors to inspire others. I’m also a member of the Sickle Cell Aid Foundation (SCAF). From your entrepreneurship experience, what would you advice someone about to start? Be passionate about your dreams and don’t let anyone make you feel like you can’t do it. When one client says no, it doesn’t mean you should be discouraged, move on. And most importantly, pray. [bctt tweet=”A lot of people are ignorant and think sickle cell warriors don’t live long – Toyosi Ogunmekan” username=”SheLeadsAfrica”] What myths about Sickle Cell disorder annoy you? A lot of people are still ignorant about the disorder and think warriors don’t live long. There are a lot of warriors that live up to 90+ What are your plans for 2017? Hmmm… to stay healthy, get that beach body, I pray. I want to keep creating awareness on sickle cell disorder and keep pushing my business forward. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
4 reasons you should be proud of what you do
I have had some weird conversations and some downright crazy ones but the ones that strike me the most are business conversations. Be it my business or other’s. I have heard people say, “They are selling a packaged lie”, about an amazing idea. I just smile and concur but deep inside I just say to myself, “You can’t fool me” The drive behind that talk is usually just pure surprise that you managed to pull that one off. Now here are some reasons you shouldn’t let haters or literally anyone talk smack about your gig and why you should be damn proud of what you do. 1. It is YOUR idea. Whether it’s an original idea or a modification of an already existing one. It is YOUR idea. You probably sat down for hours or days building on that initial eureka or tinkering out a solution to a problem. This is your brainchild! I have had sleepless nights restructuring an idea and I spend days, zoning out, calculating, researching, trying to find the problem to which I have the solution. Motherland Moguls with start up businesses know this phase. It’s the Eureka phase. Even when you drew the idea from something already existing; you spent so much time turning it this way and that way, doubting the whole thing, coming back to it and doing it all over again. Frankly even before you invest a dime into it, you have invested your brain power. That costs a lot. This alone is more than enough reason for you to take a step back and appreciate what you have built with your hands and your mind. 2. So they call it packaging… Honey, so you know it’s called BRANDING! When people accuse you of overpricing your goods or ‘feeling’ yourself just smile and say; “This is a brand and we are unlimited”… Or say something polite but true. Every business man or woman knows that what sells is your packaging. So if competitors criticise your packaging, don’t worry. As long as your customers love it, you are on the right track. Don’t be afraid to do things your way. Your product/service just has to be worth it and your brand has to be attractive. Let your packaging sell something awesome that people will fall in love with . 3. You took the step Give yourself a pat on the back love. A lot of people would have been successful today if they weren’t too scared to take the first step. You did. That fear of potential losses, bad reaction from target market, lack of support or funds or whatever issues you had, you still took the risk and you conquered. That alone is good enough reason for you to be proud of yourself. Ain’t nobody gonna tell you otherwise. And when you look back (hopefully, your business is doing good. Amen), you will probably laugh at all the hysterical and hilarious moves you pulled at the beginning! You did good. 4. You are still there And not going anywhere. Yea? So what we broke even this month or didn’t even get to? We are going forward. Take a huge gulp of coffee and pedal on. Honey you are already on the bike, a lot of people haven’t even climbed on and some have stepped off. Yet you are there, pedalling, eating up miles and going forward. Each day brings a new challenge and for the record you’re not just surviving. No ways, girl you are thriving! Going strong. Look up at your name in gold letters. Be proud of you. 5. Attitude? What is that? I only speak BOSSlese (the Boss Lady Language). I laugh when people want to smear strong, hard working Motherland Moguls out there by saying they have “attitude”. Frankly, they are scared you are getting too big, and they can’t get to the level you are going to. they want you earth bound like them so they throw shade! Let it go baby! Dust it off. Check yourself, then go on. Your slayage watt should pop every time you check it. A lot of people will try to put you down when they see you climbing up, doing things and breaking grounds. Turn that shade to BOSSlese, why? Because you are the boss and nothing is changing that! This is my go to mindset. I am proud of what I do. I have my hands in so many pies. I strive each day to get my brand right. So even when it is not going as planned, hold your head up, be proud of what you have achieved so far. Bask in the euphoria of your success. “I am a Motherland Mogul , and I am damn proud”.
Webinar with Nnenna Kalu Makanjuola: Building a business in health & wellness (Dec. 6)
Nnenna Kalu Makanjuola, founder of Radiant Health Magazine, is a staunch advocate for living a healthy lifestyle and has been involved in public health for most of her adult life. Join us for a webinar with her on Dec. 6th, as she shares her health and entrepreneurship. Health and wellness is an important part of any Motherland Mogul’s lifestyle. You can’t expect to run your empire while running yourself into the ground. Exercise and eating well aren’t always emphasized in African communities, particularly exercise for African women. So where do you turn to for information on living a healthy life? How about those that love health and wellness and want to create a business focused around that industry? How do you make sure there is a market for what you are selling or providing? Nnenna Kalu Makanjuola has thought about all these problems and more and, she is ready to share her knowledge with us. From pharmaceuticals to the World Health Organization and now to being the founder and editor-in-chief of Africa’s #1 Health Magazine, Radiant Health Mag, Nnenna is passionate about helping Africans and others live their healthiest lives. Join us for a 30-minute webinar with Nnenna Kalu Makanjuola on December 6th, 2016. We’ll be discussing what it takes to live a healthy lifestyle as an entrepreneur and tips for starting a business in the health and wellness industry. Register below to get the exclusive link to the webinar. Some of the topics we’ll cover: How to make time for your health What it means to eat healthy How to start a business in the health industry How Radiant Health Mag became the #1 Health Magazine in Africa & the diaspora Webinar Details: Date: Tuesday December 6, 2016 Time: 7:00am NYC // 1:00pm Lagos // 3:00pm Nairobi Watch this webinar: Don’t miss another inspiring webinar! Join our community today! Click here. About Nnenna Kalu Makanjuola Nnenna Kalu Makanjuola is the founder and Editor-in-Chief of Radiant Health Magazine, Africa’s leading health magazine. Radiant Health began as Nigeria’s first women’s magazine and has grown globally to reach African women on the continent and throughout the Diaspora. Nnenna’s lifelong commitment to improving health outcomes for Africans began with her work as a pharmacist. Wanting to make a larger impact, she transitioned to the public health sector starting as an intern at the World Health Organization (WHO) Geneva where she helped to develop data for the WHO Global Infobase, a country-level database of non-communicable disease risk factors. Nnenna served as a Global Health Fellow at the U.S. Centers for Disease Control and Prevention (CDC), where she spent a year in Tanzania working to strengthen the laboratory system for HIV/AIDS diagnosis and treatment monitoring. She continued her public health work at CDC Atlanta and later as a consultant for the D.C. based Advocates for Youth before going on to launch Radiant Health Magazine. Nnenna completed one year of study in Pharmacy at the University of Nigeria, Nsukka, prior to moving to the U.S. She earned her Doctor of Pharmacy (Pharm.D.) degree from Texas Tech University and her Master’s in Public Health from Columbia University. Nnenna has been featured in How We Made It in Africa, Voices of America, YNaija’s Leading Ladies Africa, She Leads Africa and was recently named one of 41 Nigerian Women Entrepreneurs Putting the Country on the Global Business Map by Lionesses of Africa.
Spicing up your hustle if your passion has grown cold
[bctt tweet=”A lot us have moments in our career/business where there just seems to be no inspiration” username=”SheLeadsAfrica”] Let’s be honest, you have probably hit a moment in your hustle where you think; If only I could just live in my bed for the rest of my life. Well, rest assured you are in good company, because of a lot us have a moment in our career, business or social project where there just seems to be no inspiration. Well, if you happen to be going through that, here are some tips that might help 1. Take a break Its most likely that the work you are currently doing has either become so routine or overwhelming that you have not had a moment to step back and evaluate or just break from your labour. It is absolutely necessary to take some time off. If you can manage it, email and phone less to refocus on the priorities of the work you do and gain well needed energy to do it better. When constantly engaged in the small details of how you work, you miss the opportunity to step back and have a bird’s eye approach to give you a sense of clarity and purpose to what you do. If you can’t manage a vacation, try to allocate some time to doing less engaging activities “after hustle hours” to re-energize and recuperate so you can apply yourself better tomorrow. [bctt tweet=”If you can’t manage a vacation, try to find time for less engaging activities after hustle hours” username=”SheLeadsAfrica”] 2. Get some online inspiration Other than watching Solange’s videos on repeat, there are amazing videos that can help bring some passion into your life. There are avenues like TED talks from amazing African people doing incredible work. Since you might not be able to attend an expensive conference or have the time for it, the internet offers many lit resources too when looking for exceptional people to learn from. 3. Hang with the squad Having a solid established friendship circle on dial can really help when you are having a rough time. You do not need to talk about the issues you might be having, however it helps to be in a more relaxed environment and focus of the lack of passion you might be feeling. Meeting people who might be passionate about other activities around you could ignite it in you and leave you feeling inspired. Even if you don’t leave feeling woke, you had an awesome time out and a good laugh which always helps. [bctt tweet=”Meeting people who might be passionate about other activities around you could ignite” username=”SheLeadsAfrica”] 4. Volunteer No, its not about your CV. Looking for causes that you truly care about help you remove attention from the grind. These causes are always passion initiators. Humans do well when we feel we are contributing to our community. It might not be necessarily anything monumental, however causes related to your area of expertise or interest can push you to think outside of yourself and needs and focus on others. This will bring a new found purpose to anything you do —even the mundane job. Volunteering can also help you gain new skills to break the routine of your daily work. 5. Talk about your passion Focusing on the things that excite versus the things that don’t, helps you move attention from the negative vibes. Falling into the trap of constant complaints won’t help break the wall you might be facing. Try to think about the things that thrill you. Doing this may inspire you to find ways to do those things; like reaching a new income target or getting new clients. You’ll likely to see the silver lining more than everything else that makes you feel uninterested. [bctt tweet=”Constantly complaining won’t bring inspiration your way but these 6 steps will” username=”SheLeadsAfrica”] 6. Take up a class Most of the time we look for hardcore courses, however that probably don’t bring the motivation you might be looking for it. It will also look a lot like your current job. I challenge you to do something that might not benefit you in terms of the work you are involved in, like a dance/zumba or a language class. If you really can’t help it because you are a boss lady, go for a leadership course or communications class, something that will open up your mind and bring some diversity into your routine. These will help get you into the right kind of mindset for the work you are doing plus you get to meet new people and learn a new thing. Challenge yourself to do new things. So next time, don’t let the lack of passion get you down, you have many great avenues to start it going again. Keep on SLAying!
The struggle is real: Keeping it together in the growing phase of business
[bctt tweet=”Take a deep breath and find at least one thing in your business to be grateful for” username=”SheLeadsAfrica”] It has been said a million times already, starting a business is not easy. Worse still is the tendency of the initial thrill to fade away in the face of early-day challenges. Most times, your entire life is focused on your business and you have no time for something else. The early days are hard, so here are some tips to tide you through the them. 1. Remember why you started A daily reminder will do and if not everyday, often. Every successful Motherland Mogul has stories to tell about early days. Each person’s experience is different from the next but one thing is common. The struggle to keep up during the first few months and the importance of keeping their eyes on the goal. [bctt tweet=”Be enthusiastic, think ‘I’ve got work to do! Time to pray and SLAy’” username=”SheLeadsAfrica”] When you wake up in the morning, the slight (or heavy) trepidation and anxiety should be replaced with curiosity and excitement. Wake up with, “I am doing it! This is my dream!” rather than “Here we go again”. Be enthusiastic, think “I’ve got work to do! Time to pray and SLAy”. When you think back on all the planning, the first eureka moment, the excitement when you were laying down the plans, you realize that this is it. You are right where you want or need to be (or maybe not, but you are on the right track). 2. Seeds will grow if well planted Once you’ve set a solid foundation, all you have to do is wait. Waiting is harrrd, yes. But just as feeling of fulfilment washes over you when you eat freshly cooked corn harvested from your garden with your hands (gardening or farming folks will get this), so it feels when all the patience and hard work starts to pay off. You literally eat the fruit of your labour but you have to go through the waiting period first. You have to wait for the seeds to first sprout, then grow and become ready to produce fruits. That is a very long but worthwhile wait. So here is a virtual truckload of patience because it is highly needed at this stage. 3. Water and nuture I know, enough with the fruit analogies but, that is the closest situation to what you are going through. While you are waiting for your business to grow —which should be the natural course of things, you have to prune it, pamper it, water it, sometimes cajole it and nurture it to grow. I totally just gave your business a personality. Yes it has one. If it doesn’t, it should and I will call it ‘she’. And like a woman, you have to pay attention daily to the details of your business. While you watch it grow, a business mani-pedi is always needed. [bctt tweet=”I totally just gave your business a personality and I will call it she” username=”SheLeadsAfrica”] You will constantly have to make changes, remove old things that no longer deliver, stick with tried and trusted routines. Wait, that is basic skin care! Well. As I said SHE needs the attention. You have to keep your hands on the pulse of the business and watch your down-line. Don’t worry we are getting there. 4. Faith Belief in your dream, in the big picture, in your self and in God is the seasoning in the dish. Remembering why you got into this business, pulling yourself up each morning, working late into the night, skipping lunch and having more microwaved dinners than is healthy for you…all these are peppered by faith in what you are doing. When I have a dream and I somehow get stuck, my first thoughts are full of doubt. I question the idea, the goal, the direction. But God doesn’t let me fool myself for long. The idea is reinforced and I snap out and push. That is what faith in your dream will do for you. Especially when no one seems to get your idea or you don’t have the support you need. You need to hold on strongly to your dream and to your God. You are going to need it for what I call the, “Oh what am I doing? Am I sure this is it?” days. [bctt tweet=”You need to hold on strongly to your dream and to your God.” username=”SheLeadsAfrica”] 5. Count your blessings If you don’t who will? I mean, I know you are not there yet, but girl you did it! You started. And as Rona Wigs said the first step is to start! You have give yourself a pat on the back. Try hard (really hard) not to dwell on what isn’t. Dwell on what is, plan for what isn’t and most times, take a chill pill. Make only healthy comparisons only if you have to. [bctt tweet=”Dwell on what is, plan for what isn’t and most times, take a chill pill.” username=”SheLeadsAfrica”] Be your number 1 fan and blow your trumpet when needed. Girl I am proud of you, you have made it this far and you are going to go higher. So, each day, especially on the days you want to rip into something, take a deep breath and find at least one thing in your business to be grateful for.
Why research in business should be a daily routine
One of the very first lessons I learnt about entrepreneurship, is that if I don’t do it, someone else will and that once you do it, everyone else will. Let me break it down. The first lesson is probably much easier —someone will, eventually, spot the gap in the market and attempt to fill it. The latter is the lesson a lot of start-up entrepreneurs don’t want to think about. That once you decide to fill that gap, soon everyone else (and trust me, some of them have been sitting on the idea waiting for someone to do it first) will. This is because you are their case study and now they know the idea does in fact work. A typical first response is usually, “that’s my idea!”, when in fact, we should be thinking about the opportunity that it presents. The good news is, if you’re already thinking ‘competition’ and ‘unique selling point’ then you are halfway there. The answer is research, constant research. From my early high school days, I was obsessed with research, particularly on the Internet. It started with me always wanting to have the answers, because I hate not knowing. Gradually, it became a very educational and growth-fuelling hobby. Research, although mostly associated with reading, isn’t limited to that. Depending on the industry and sector you want to operate in, it could include you physically getting out of bed and attending seminars or, chilling by the Mall of Africa, watching how people walk, talk, laugh or studying what they are wearing, which shops they visit first and how they arrived there or, stalking interesting people on Twitter. The business environment is ever-changing and to get with the times, you need to research. Whether you are an aspiring entrepreneur or an established one already, there is always room for growth and improvement. Research in theory You may not know it, but there are many forms in which research takes shape outside of Google and Yahoo, and these are three of the absolute favourites right now: Social media Yes, it’s not just about the number of likes on your latest pic. Facebook, Twitter and even Instagram can be a huge source of information. It allows you to tap into your (potential) ultimate client/customer’s mind. You will know what they are thinking and what they want —all of this is embedded in everything they complain about, decode it. It can also be a very good way to see how your closest competitors have positioned their products and services and learn from that. Trends grow on social media, if I see someone with a 10k followers wearing yellow jeans, I want to buy them. Keep an eye on people with huge followership and influence on societal behaviour, these are people commonly known as ‘twelebs’ and ‘felebs’. Blogs The beautiful thing about blogs is, the research is actually done for you (but be sure to verify, remember, if it’s my blog, I can put up anything I want). Bloggers usually bring the newest trends onto their blogs for their readers, if you comb through their content, you will find that they are communicating to you the gaps that are opening up in the market. Video driven sites like YouTube Although most people would instantly associate YouTube with music videos, there is a lot more to it. Tutorial videos and even more serious documentaries are put up there, it is a great source of information for when you’re looking to do something like write a book or even start a blog on a related subject. Research in practice Lerato wants to start an online channel but she doesn’t understand how it could be financially sustainable for her. Also, she has no idea what kind of content she wants to put up on her website/channel. What can Lerato do to help solve her dilemma? Correct, research! 1. Use the resources you have Lerato has a Facebook account, but now that she knows she has to research, she doesn’t know how Facebook can be used to do that. Easy, the answer is trends. First, she needs to zero in on a subject. Does she want it to be a health site, lifestyle, entertainment or news site for example? For that she can visit sites that already exist to see which she feels is more for her. Let’s say she chooses a self-help/DIY type of site. 2. Ask and answer the right questions That’s where social media comes in, what do people need help with? Lerato will now study the questions people post on Facebook or tweet on Twitter. She will also check how many of them get the answer they are looking for and how long it takes them to. Not only is this research in terms of content, but it also allows her to see if there really is a market for the site and if it will be more effective and efficient for the user to go to her site instead of asking for help from his/her friends on Facebook. Once she is done with her decision, she goes to Google and types in “start an online DIY site”. Voila, a link to an article about how to make money from such sites comes up. Of course she clicks on the link, now she knows where her revenues will come from. 3. Don’t stop researching A few months later, Lerato’s site, From Your Toolbox, is ready for action. It is an instant hit with her friends and followers, with amazing readership ratings. Soon she starts receiving requests for advertising space, nothing can stop Lerato now. One day, on her timeline however, she learns that her friend has started an entertainment news site and instantly she is shaken. What do you think Lerato does to deal with this development? Lerato doesn’t like fighting, so no. Instead, she uses the resources that are available at her disposal. And that is how she gets into the culture of research, following new trends and
SLA Networking Brunch in Cape Town
[vc_row][vc_column][vc_single_image image=”16310″ img_size=”full”][vc_column_text]Cape Town we’re coming for you! We are so excited to be hosting our first event in Cape Town, South Africa on 15 November, 2016. We love connecting with our community and helping young women build the skills they need for successful careers and businesses. We’re excited to host an intimate and engaging brunch for young women who are ready to turn their creative passions into sustainable businesses. Join SLA cofounder Afua Osei for an intimate and engaging conversation around how we can turn our creative passion into sustainable and profitable businesses. Host: Afua Osei is a co-founder and digital guru of She Leads Africa, a community that helps young African women achieve their professional dreams. Shes been all over the world with her career serving as a Fulbright Scholar in Malaysia, working in the Office of First Lady Michelle Obama in the White House, and working on more than 6 different political campaigns as a strategy and communications consultant. She moved to Nigeria in 2012 to serve as a business and operations consultant at McKinsey & Company, advising large corporations and multinationals across 3 continents. She has a masters in public policy (MPP) and business administration (MBA) from the University of Chicago. What you’ll learn: How to identify the right customers for you (hint: it’s not everyone) How to understand what your potential customers are thinking and give to them what they want What you should be doing to get bigger brands and partners interested in you How to create a roadmap to grow your influence and revenue strategies for 2017 Not sure if you should attend a She Leads Africa event? You must be crazy! But in any case, this is what you can expect from a She Leads Africa experience: Fun and engaging content: We aren’t boring and strive to deliver business content in a fun and relatable way. Young women like yourself looking to make an impact: Our community is full of smart and ambitious young women who want to live their best professional lives. Access to real business experts: At our events we always have exceptional speakers who have been there and can show you how to do that [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”13784″ img_size=”300×200″ alignment=”center”][/vc_column][vc_column width=”1/3″][vc_single_image image=”13785″ img_size=”300×200″ alignment=”center”][/vc_column][vc_column width=”1/3″][vc_single_image image=”13783″ img_size=”300×200″ alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Find your way to Workshop17 [/vc_column_text][vc_gmaps link=”#E-8_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”][/vc_column][/vc_row]
How to protect your small business from day one
[bctt tweet=”5 key steps to protect your small business from a legal standpoint” username=”SheLeadsAfrica”] Congratulations on deciding to become a business owner! Are you wondering what you should be doing to ensure business continuity and profitability? Below are five key steps you should consider taking, from a legal standpoint, to protect your small business. 1. Determine what permits you require and whether you need to incorporate – Determine whether to incorporate your business Most small businesses start off as unregistered businesses or sole proprietorships. The need to incorporate immediately is country specific, as some countries require immediate incorporation for certain business activities. But, as your business grows, incorporation may be ideal, as it offers many benefits including separate legal entity status – Determine what licenses, permits or approvals you need. In addition, you should find out what permits, approvals or licenses you need to start and run your business legally. You can obtain this information by asking contacts in a similar trade or business. You can also reach out to regulatory bodies or organizations that assist small businesses. [bctt tweet=”Find out what permits or licenses you need to start and run your business legally” username=”SheLeadsAfrica”] 2. Protect your confidential information and intellectual property – Protect your intellectual property Consider registering your intellectual property with the regulatory body in your country, as that is the usually the most effective protection. – Register your domain name With the increasing importance of social media, if you intend to establish a web presence, you should register and secure your domain name as soon as possible. – Protect your confidential information Determine how much information on your business know-how (information peculiar to your business that gives you a competitive advantage) that should be disclosed to third parties. Before you speak to a lawyer or intellectual property expert, err on the side of caution, by not disclosing or disclosing little, about distinguishing aspects of your business. – Sign confidentiality agreements Sign a confidentiality or non-disclosure agreement with potential investors/ business partners. While this may not always be well received, you should still try. You can conduct an internet search for websites that offer agreement templates that you can tailor to your needs or ask a lawyer to draft an agreement for you. 3. Pay attention to your contracts – Review it Before you sign an agreement, review it thoroughly. Some useful questions to ask are: What are my rights and obligations? What are the other party’s rights and obligations? When do each party’s obligations end? Are there any red flags or issues of concern that should be discussed or resolved before signing? – Document your understanding Also, as a best practice, have an agreement for every business relationship. If a dispute arises, an oral agreement would be very difficult to prove. Even if both parties agree on the existence of the contract, they will definitely not agree on the exact details. But, if a signed contract is not practicable, have a paper or email trail that highlights the important details including your understanding and expectations. – Address payment concerns Payment for services rendered is another common concern. You should, therefore, always inform clients of your fees and timelines before you commence work. More importantly, know your client’s payment reputation, based on past interactions or market research, it will help you decide whether to do business with them or not. [bctt tweet=”If a signed contract is not practicable, have a paper trail that highlights important details” username=”SheLeadsAfrica”] 4. Talk to a lawyer Another way to protect your small business is to seek legal advice on key aspects of your business early on. You can avoid or save on legal fees by asking a skilled lawyer friend for free/discounted legal advice. If your friend does not practice in that area, they may be able to refer you to another lawyer that can provide premium services at competitive or discounted rates. 5. Monitor your brand Finally, use the internet to your advantage. Set up Google Alerts. It’s a great way to monitor your brand/business because you get updates any time your brand or business name is mentioned. I wish you every success in your entrepreneurial journey! Note: This article is for information purposes only and it should not be used as a substitute for legal advice.
SheHiveTour2017
[vc_row][vc_column][vc_single_image image=”21196″ img_size=”full” alignment=”center”][vc_column_text]The SheHiveTour is back and better than ever. Scroll down to see when we’re coming to your city. Look back at #SheHiveTour2016. What to expect: Expert led sessions that will teach you tangible business and career skills Networking opportunities Access to senior business leaders Turn up moments and explosions of #AfricanGirlMagic [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”16980″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_single_image image=”16979″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Our Joburg ladies gave us love as usual. Click on the image below to relive the fun from SheHiveJoburg (February 2017).[/vc_column_text][vc_single_image image=”31805″ img_size=”500×400″ onclick=”custom_link” link=”https://sheleadsafrica.org/shehive-joburg/”][vc_column_text]Our sold out SheHive Kaduna (April 2017) was an incredible experience. Check it out by clicking below.[/vc_column_text][vc_single_image image=”33424″ img_size=”large” onclick=”custom_link” link=”http://sheleadsafrica.org/shehivekaduna/”][vc_column_text]We’re coming to Toronto July 2017 to enjoy the summer weather with you! Click the image below to join us.[/vc_column_text][vc_single_image image=”28413″ img_size=”500×400″ onclick=”custom_link” link=”https://sheleadsafrica.org/shehivetoronto/”][/vc_column][vc_column width=”1/2″][vc_column_text]Cape Town was fire!!! Reminisce on the fun from SheHive Cape Town by clicking the image below (February 2017).[/vc_column_text][vc_single_image image=”31806″ img_size=”500×400″ onclick=”custom_link” link=”https://sheleadsafrica.org/shehivecapetown/”][vc_column_text]Of course we have to come to Washington DC to pay homage to the city of Olivia Pope. Click the image below to join us (June 2017.[/vc_column_text][vc_single_image image=”31823″ img_size=”500×400″ onclick=”custom_link” link=”https://sheleadsafrica.org/shehivedc/”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Don’t see your city on the list? Then let us know that we’re crazy for skipping your hood. Sign up below and get your entire squad to do the same. We come where our community calls.[/vc_column_text][vc_raw_html]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[/vc_raw_html][vc_column_text] Not sure if you should care about attending a SheHive? You must be crazy! But in any case, this is what you can expect from a She Leads Africa experience: Fun and engaging content: We aren’t boring and strive to deliver business content in a fun and relatable way. Young women like yourself looking to make an impact: Our community is full of smart and ambitious young women who want to live their best professional lives. Access to real business experts: At our events we always have exceptional speakers who have been there and can show you how to do that [/vc_column_text][vc_column_text][instagram-feed type=hashtag hashtag=shehivetour2016 num=30 cols=5 height=1000][/vc_column_text][/vc_column][/vc_row]