The new African woman likes sex on the beach
Is it me or is there is a huge rise of the cosmopolitan woman in Africa? I call her, the new African woman. The new African woman meets friends for cocktails like ‘sex on the beach’, after she gets off her 9-5 corporate job. She’s the woman who talks freely about sex, and enjoys it too. This woman takes vacation days and balances career and work life. This is a stark difference from our mother’s generation. For one thing, if I told my mom I was having sex on the beach…the furthest thing on her mind will be a drink in a glass. Sooo who is this new African woman? Here are 11 ways the new African woman is breaking the mold. [adsanity align=’alignnone’ id=144658] 1. We take care of ourselves first…without any apologies We have realized that the woman who does everything for others must first take care of herself. This could mean anything from quitting a job that we hate to starting our own business. It could also mean ignoring all the haters and going back to school for a second degree. 2. We choose family…and career Remember when there was a time where women had to choose between advancing in her career versus raising children and being a great wife? Well, who said a woman can’t do both. African women are finding ingenious ways of balancing the two. We can cook a mean jollof for dinner and defend a case in court the next morning. The new African woman does all. [mailerlite_form form_id=14] 3. We are girls who code and do everything else Did you know that there was a study that showed that black women are now the most educated group in the United States? Similarly, African women are excelling in subjects that where once thought to be dominated by men. We are killing it in math, science and technology. And we look good while doing it. 4. We are literally turning lemons into lemonade The African woman is the most industrious of all the species. Our work ethic and our ability to wring every drop out of a great opportunity is unmatched. Both these qualities are seen in my current favorite #MotherlandMogul, Olajumoke Orisaguna. Who else is able to wake up one day selling bread and go to bed at the end of the day with a modeling contract? 5. The love we seek is multi-dimensional You know how our mothers will tell us that there is only one way to a man’s heart and that is his stomach? Well, there are a thousand different ways to the new African women’s heart. She wants wit, adventure and staying up late with her love watching cartoons till 3am while eating ice cream. 6. We don’t pretend to be perfect Have you ever cried at work? Or cried because you had a huge project coming up and you were so stressed out? I have (and I would love to hear your stories in the comments). Women have had to hide their emotions in the work place because of the fear of being judged as weak compared to the man. But we know we are not perfect, and neither are men. So dry your tears, listen to some Lil’ Kim and go be the most perfect imperfection ever. 7. We are breaking the glass ceiling in our careers Women are the biggest consumers of African movies. We single-handedly pump money into this industry. For a long time, men dominated in the directing and producing of African movies…but not any more. With the rise of Yvonne Nelson, Shirley Frimpong Manso and other female producers, times are a’ changing. 8. And our careers span past doctors and engineers….we are creatives Chimamanda Ngozi Adichie is my personal hero. And to see her making the world stop and listen to what she has to say as a writer and a speaker is so inspiring. It puts our parents’, “only be a doctor, engineer or lawyer” talk to shame. While those careers are great, creative careers in the arts are also important. We need more African photographers, writers, artists, graphic designers, the list goes on. 9. We wear made in Africa Any fans of ‘African City’? How many times have you watched an episode and wanted to buy everything the girls wore. From the jewelry to the shoes and the clothes themselves. I had to stop watching because my retail lust was getting out of control…and get this? Everything is made in Africa! We are showing the world what African career wear, girls night out outfits and bathing suits can look like. 10. We are leading the front lines on African issues Everyone in Africa knows the inconsistent power struggles that we all suffer through. In Ghana, we call it dumsor meaning “light off, light on”. Well, guess who led the movement to tell the Ghanaian government enough is enough? Actress and producer, Yvonne Nelson. She led the cause and soon, others joined in droves. African women are no longer waiting to be told to speak, we are leading the force on issues that affect all of us. 11. We are intentional about changing Africa This point is captured perfectly by this quote by Elizabeth Blackwell; “For what is done or learned by one class of women becomes, by virtue of their common womanhood, the property of all women.” African women everywhere are doing their part for the next generation of women. From organizations like our very own SLA to movie producers writing more complex roles for women, or business owners who create scholarships for girls. We are all more aware of the role we play in changing Africa and the stories that are told about African women.
Twitter Chat with Thokozile Mangwiro: Starting a natural hair business in Africa (Oct. 27th)
All you natural hair ladies out there know that the struggle can be too real. Between trying to find products that work for your hair, to looking for products with organic ingredients. These struggles can be further exasperated when you live on the continent and you want to buy local or you have aunties telling you to go fix your hair. Now put this all in the context of trying to start a natural hair brand and you’ve got quite a complicated recipe on your hands. It’s in these complicated situations where champions are born and Thokozile Mangwiro is one such champion. After being unable to find locally made natural hair products in her native South Africa, she decided to start her own line. Join us Thursday Oct. 27th for a Twitter Chat with Thokozile as she shares how she built her natural hair business, Nilotiqa, in South Africa and her advice for other naturals and budding entrepreneurs. Whether you’re an African natural, a natural hair product junkie or an aspiring entrepreneur in the beauty industry, you don’t want to miss this chat. Follow She Leads Africa on twitter and use the hashtag #SheHiveJoburg to ask your questions and participate in the discussion. Topics that we’ll cover: What it’s like being natural in South Africa The importance of buying localy products How to start a natural hair line, from resources to customers and more Advice for natural hair ladies and apiring entreprenuers Twitter chat details Date: Thursday Oct. 27, 2016 Time: 1pm NYC // 6pm Lagos // 7pm Joburg Location: Follow She Leads Africa on twitter and use the hashtag #SheHiveJoburg About Thokozile Mangwiro It is in growing her own natural hair for the past 15 years that Thokozile Mangwiro found her inspiration to create a natural hair care product line. After going to several salons and an endless search of locally produced products that truly work for afro natural hair, it was clear that there was a HUGE gap in the market for professionally formulated products for natural hair. Thokozile, like many other women, struggled with extremely dry hair. This and the lack of knowledge led to intense research and experimentation of natural ingredients such as Shea butter and avocado oil for skin and hair. After several years of research, formulations and product testing, Thokozile launched Nilotiqa, a line of products that are proudly made with organics, natural and naturally formed ingredients to deeply moisturize and nourish ethnic Hair. Thokozile Mangwiro is an Information Technology Masters graduate from the University of South Africa, with over 8 years’ experience in the database administration, analysis and intelligence industry. She is a wife and mother of two energetic boys, Anesu and Omari. She is born and bred in South Africa, Johannesburg. A budding entrepreneur, she is driven and passionate by empowering and inspiring other women to feel naturally beautiful through products that are made in South Africa, are of the highest quality, are beautiful and luxurious, to showcase to the world.
Holding on to your business, your day job and your sanity
Itching to be an entrepreneur but not ready to give up your day job? Lots of people begin their businesses as a side hustle. It definitely makes sense. When you first start your venture might not be the time to leave your full time job. Or you are still learning from and enjoying your day job. And let’s be honest, it pays the bills and entrepreneurship is a huge risk. Whatever your reason may be for doing it, juggling your day job and a business is hard. But it’s not impossible. This guide will teach you the essentials you need to hold on to both AND keep your sanity. Topics this guide will cover: Deciding if this is the right choice for you How to stay accountable to yourself and your new business How to not burn out Staying motivated through rough times Don’t let this be you: Complete with worksheets and lots of ideas for helping you manage your time and energy, this guide is a can’t miss for anyone trying to juggle it all. Getting access to this guide is easy: just fill out the form below to join our community and get access to this guide, as well as AWESOME weekly content. [ninja_form id=26]
Webinar with Nene Mboweni: How to balance your business & your studies (Nov. 1)
Missed this event? Make sure you don’t miss the next one by joining our community today. A lot of you Motherland Moguls out there are busy chasing that diploma, but you still have entrepreneurial dreams floating in your head between classes and exams. You’re wondering how to leverage your school network to get your business started and how you will balance it with your studies. Introducing: Nene Mboweni who has started two businesses, Mkweni Groundworks and Nnua Cakes, all while forging ahead in her biomedical science studies. On top of this, Nene volunteers her time and is actively involved on her campus and around her community. Did she clone herself? How does she juggle it all and what are her future plans for marrying all these interests? We’re about to find out. Join us for a 30-minute (don’t be late, o) webinar with Nene Mboweni on November 1st, 2016. We’ll be discussing what it takes to be a student with a side hustle and answering your burning questions about the entrepreneurship/student life. Register below to get the exclusive link to the webinar. Some of the topics we’ll cover: Turning your side hustle into a business Networking on campus and beyond & leveraging your connections Balancing your business, your studies & other responsibilities Preparing for post-grad life when your studies don’t match your business Webinar Details: Date: Tuesday November 1, 2016 Time: 8:00am NYC // 1:00pm Lagos // 2:00pm Johannesburg Watch this webinar: Don’t miss another inspiring webinar! Join our community today! Click here. About Nene Mboweni Nene Mboweni (21), matriculated in 2013 from Crawford College, in Sandton. She is currently enrolled at Wits University studying Biomedical science and to complete her final 3 years in Medicine at Wits. Nene works part-time at the Natalspruit hospital in Vosloorus on weekends and during her vacation. She is an avid baker and founder of Nnüa cakes an online virtual patisserie and decadent catering company. Not only has she done work for reputable companies such as Transnet, Vodacom and Primedia, she has collaborated with Jimmy Choo and Luminance on a luxury line of cupcakes and also worked with various high-profile clients and governmental organisations, having recently just done the 80th celebratory cakes for the late former president of South Africa, Nelson Mandela’s wife, Winnie Madikizela-Mandela She is also the co-founder of Mkweni Groundworks, a women owned construction company providing services in civil engineering, Rail and other sectors. Nene has been featured in Forbes Woman Africa, Destiny Woman, Cosmopolitan for a lot of the work she has done . She is a part time tutor in science and Mathematics at Bophelo Impilo School. Nene is extremely passionate about education and contributes all of her profits towards providing bursaries for students on campus. She has incubated several community initiatives including but not limited to the Courageous Ladies and the AfriSun Trust.
Twitter Chat with Olebogeng Sentsho: The importance of women owned businesses in male-dominated industries (Oct. 20)
Women have been making their way through traditional male professions for a while now. The latest industry to be tackled by women is mining. How is this move affecting the industry and the pioneering women that have decided to take it on? Join us Thursday Oct. 20th for a twitter chat with Olebogeng Sentsho, founder of Yeabo Mining, a 100% black-woman owned business that focuses on waste management in the mines and also offers administrative and financial services related to mining. If you’re a woman looking to break into a male-dominated industry, a swag-assisting man knowing how to support women in these initiatives or just curious about boss women in South Africa, then you should definitely be a part of the chat. Follow She Leads Africa on twitter and use the hashtag #SheHiveJoburg to ask your questions and participate in the discussion. Topics that we’ll cover: Why male-dominated industries need more women The perks and set-backs of an all women owned business Challenges of being the only woman in the room How to reduce gender imbalances in more industries Advice to women trying to break into the industry, and men who want to help them Twitter chat details Date: Thursday Oct. 20, 2016 Time: 8am NYC // 1pm Lagos // 2pm Joburg Location: Follow She Leads Africa on twitter and use the hashtag #SheHiveJoburg About Olebogeng Sentsho Olebogeng Sentsho is a serial entrepreneur with interests in mining. She is currently the Founder and Head of Operations at Yeabo Mining, a strategic waste management company with plants in and around Limpopo. Olebogeng studied law at the University of the Witwatersrand and is currently pursuing her Masters degree in Business Administration. Mrs Sentsho is also the Founding Chief Executive officer of the newly founded Mining Innovation Initiative of South Africa: a non-profit organisation of businesses and individuals in mining and mining services. MIISA works to promote, enhance, innovate and improve the mining climate in South Africa by catalysing innovation and promoting thought leadership and mining development to the general public, protecting the rights of mining businesses, and assisting these businesses to improve their sales and profits while actively enhancing their contribution to the communities in which they exist. A recipient of the inaugural “Outstanding woman in Mining Award” at the Youth in Mining Business awards, The Head of the Mining and Technical Engineering Services Sector at the Progressive Youth in Business Organisation and a panelist at the recently held “Youth in Mining Procurement Transformation Summit”, Olebogeng is passionate about investment, the African economy, mining and socially responsible business practices. She believes that a more structured and Afro-centric approach to mining will grow the African economy and enable Africa to benefit from the minerals it rightfully owns. Olebogeng believes in the dawn of Africa’s secondary economy driven by industry and the green economy.”
How to get started in PR with no money, no clients
There’s a long list of business ideas that we willingly admit are hard to pull off without money, connections and clients. PR is one of them so when we got an opportunity to talk with Sasha Robyn who co-founded a PR company before starting BlogChatSA, South Africa’s first exclusive online bloggers show. Sasha’s I-may-be-a-rookie-but-I-can-do-it stance has helped her and we think it can help you too. Here’s Sasha’s easily replicable winning formula for getting started in PR. The skills you need In order to succeed in the PR industry, you need to acquire skills that will help you grow and stay grounded in the nature of the business. These skills are Leadership Communication Research Writing Creativity Most important is the last one, creativity and perseverance. While it’s still debatable whether perseverance is a skill or a trait, it’s needed to keep you on track and ensure success. Then comes the somewhat cliché word for Motherland Moguls; passion. You’ll need a strong drive to put in and offer your best to your client. This will set you aside from any other PR agency. As for the resources, get a laptop where you can create a clients’ database. This will be a list of people to whom you render services. A laptop will also help you create the social media strategy you’ll be needing to grow your company. Setting up a PR agency with no money Apparently in PR, money is not always needed to get your company off the ground. Sasha advises that an easier way to branch out into PR and make yourself known is to build on relationships and valuable contacts. Then, create an online presence for yourself and/or your business. Your business will not flourish or draw interest from the broader public if you do not make use of social media platforms. They assist in driving the business and bring clients to you who are in need of the service that you project online. When you build a website for your agency, make sure you keep it professional and simple. Getting started on networks Networks in business are important as they form part of the driving success of the business. In PR, your business thrives off the services that you provide to your clients. According to Sasha, how and where you connect with people will determine the success and efficiency of your business. Attend events/seminars that would allow you to network with people. Consider engaging in public speaking as this would allow you to brand your company on a word-of-mouth basis. It’ll also make it easy for clients to connect with you and/or your business. Source for people who have experience and knowledge in PR and can assist you in building your brand. Do your research on companies/people and the media (depending on your interest in the field). Sasha’s 5-step plan to break into the PR industry It takes a lot of dedication and determination to make your mark in PR. Whether you want to launch your own agency or find a job with another agency, these steps will help. Understand the media universe, including social media Find your niche/product/service Education/training Research local PR Agencies: learn their culture, areas of focus and how they functions. Network, Network, Network Hey South African #MotherlandMoguls, the SheHive will be in Johannesburg from November 3-6. Find out more here.
Sade Salami: Trying to beat personal best is a factor in growth
Anyone who knows even a little about Dyslexia knows the journey isn’t without certain challenges but Sade Salami overcame it and excelled in her studies. The Media Arts, Music & Sound Recording graduate and Founder, Fresh Strawberry Management is committed to taking control of her own destiny. Fresh Strawberry, an events company has worked with reputable names in the media, fashion and entertainment industries. We caught up with a brave and passionate Sade to get the scoop on some invaluable business advice, her mentoring activities, other projects and plans for the future. Leaving home with no plan or money at the age of 16 is a brave choice, how did you survive? It definitely wasn’t easy and was a major challenge, so I had to take it one day at a time. Back then making sure my basic needs (such as food and shelter) were taken care of, was my main and sometimes my only concern. As I got older, I survived by setting goals and planning. This kept me ready and focused at all time. What’s the secret behind Fresh Strawberry’s growth? I would say knowing when to adapt and move in our market and being consistently good, has been a major key to Fresh Strawberry’s growth. Trying to beat one’s personal best, is also another factor in our growth. We always push ourselves to do the best we can. Another contributing factor to our growth, would be that we have had good people working in our team over the years, people who buy into the vision and who have drive. I don’t think we could have done it all without them. I’ll also add that it’s very important to be prepared. Opportunity happens all the time, however the difference in being successful and not, is being prepared and knowing how and when to maneuver in all situations. Tell us about Status London, why did you decide to venture into reality TV? Status London came to fruition from a conversation I had with my younger brother. We noticed that there are not many UK-based reality shows, which focus on black people. I also felt it was important to tell a different story, as to what is already out there and to show the range of personalities in our community. I’ll also be honest in saying that reality TV is a guilty pleasure of mine. So I wanted to see if this is something my production team could do, if so let’s do it. As a mentor, what are four things you look for in young people before mentoring them? The first thing would be see if they are willing to help themselves, you have to have self motivation. Secondly all my mentee have been curious about life, and have a strong passion for finding their place in the world. All of my mentees have also been open to trying different things. And lastly a positive attitude is a must, if they can teach me something too I also appreciate that. It not just about me showing or advising them, as I like to learn too. What other steps will you take to inspire the next generation and change the negative perception of black people in the media? Keep doing what I do, as I can’t say right now what’s my next steps are. I’m passionate about black people in the media, so I believe my products and businesses will always be in line with trying to change the negative, singular stereotypes and narratives that currently exist of black people. What can we expect from Fresh Strawberry and Sade in the next year? For Fresh Strawberry, you can expect expansion. We know there will be huge growth within the company and with regards to our presence within the events industry. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Some things have to take the back seat: Balancing work + life #SheHiveLagos
Although undoubtedly one of the most fun events of the year, SLA’s SheHive is also one of the most informative gatherings for smart African women. This weekend, the city of Lagos pretty much exploded thanks to #SheHiveLagos. We could wax rhetoric about all the wonderful ways you can achieve some balance, but let’s be real. At the end of the day, you need a way out of those particularly uninspiring mornings where you just want to give up on everything. To help Motherland Moguls shatter glass ceilings across all industries without breaking a sweat, Arese Ugwu, founder of Smart Money Africa, Nimi Akinkugbe, founder & CEO of Bestman Games and Nibi Lawson, founder of The Kinky Apothecary gave the best advice ever. You’ll need to bookmark this! What is balance to you? What does it mean to be able to balance work with life? Arese: I believe in balance but not in the way most people view it. I spent a lot of time in my 20s trying to find balance. But you can’t have it all put together all the time and that’s fine. You should be able to focus on your career and not feel guilty. Learn to live with it. Find out what best works for your lifestyle. Nimi: I have never had total balance in my life. Some things have to take the back seat and that’s totally okay. Don’t knock yourself out on everything. You can’t insist on micro-managing everything. Nibi: Find out how things work with you. Compartmentalize them. Do things at the time you’re able to and when at your best. As busy women, how do you cope with handling personal responsibilities? Arese: There are times when my daughter says, “Mummy, you work too much”. I used to feel bad but I found a way to make her understand that my working hard is tied to the quality of life I am able to provide her. Now, while she’s doing homework, I work. This works for us as we have a routine for homework, conversations and play dates. Nimi: Guilt trips are real. Most times, I’m not able to do school runs but I’ve found a way around that. I decided on 3 days, a week. Support systems are also critical. You need the help of friends, siblings and a spouse (if you have one). My mother-in-law is my greatest support. She kicks in just when I need her. Nibi: I’m not married yet and I feel guilty about not having time for my friends (and weddings). But I find ways around these things. Priority is key. How do you decide on what to prioritize? What models do you make use of? Arese: I think everyone has to learn how to say, ”No”. It’s really that important. If you have to spend all day responding to emails, DMs and tweets, you will never get work done. How then do you pay your bills? I remember being on a board where their expectations for my responsibilities were quite different from mine and of course, I politely declined. Figure out your priorities and focus on them. Nimi: I have a broad picture of what I do. I don’t have idle time. And yes, even my thinking time is planned! I’m definitely not one to attend four weddings and a funeral on a Saturday. It takes a lot to juggle family, friends, business and a career but you can’t sit and worry about how hard it is. You’ve simple got to prioritize. Nibi: My hair business started as a hobby but even as a banker then, I had to decide between the two. You simply have to be courageous enough to decide what you need to do. Looking back at your 20s, what would you have done differently if you knew better? Arese: Maybe I would have gone harder on building my career. Ladies, balance should not exist in your dictionary. Understand that this is a time to build yourself and go hard on yourself. Nimi: Financial knowledge and discipline are very important as a lady in your 20s. Also, develop yourself and don’t wait for things to happen. Nibi: In my 20s, I waited for suggestions on what to do but now, I would say, do you and be focused. How do you manage people’s expectations of who you are with who you really are? What drives your desire for success? Arese: What drives me fundamentally is my child. I want to be successful so I can provide her a better life. And so, I don’t keep friends or people who question my drive and desire for success. Nimi: It’s about purpose. That one thing you love and won’t mind doing for free. Gradually, you would make money out of it. Nibi: I’m driven by success itself and I try to hang around smart and driven women who motivate me to great heights. Final words to Motherland Moguls Arese: If you haven’t found your purpose, that should be your priority right now. You know those issues that make you argue on end? That’s probably your passion. Start thinking of a way to make it work. Your awesome, smart, and lucrative idea isn’t going to achieve itself if you don’t start doing something about how you’d make it happen. Nimi: There is so much abuse of everything these days. So look after yourself, exercise and diet properly. Give back. Have social empathy —think of that one thing you can do to change lives. Nibi: Your health is very important. If you’re not healthy, you can’t be talking of success in business or career. You can’t afford to be ill when there is money to be made. Taking a whole lot on yourself can make you flounder out somewhere along the way.
6 top tips you need to crowd fund well!
When you’re ready to crowd fund, at first, it might seem like a lot of math and very little reward, but that is not always the case. After you read this, you will be one step closer to creating a campaign that will achieve great things. In this article, I will help you pin down some key tips you need to do well in this often techy, jargon-wrapped industry. 1. First, break it down! “What are you doing and who is doing what?” What exactly is your product? Many of us tend to think of the beautiful things we want to create but have no idea how to put pen to paper. And certainly, no idea on how to make it work in a format that fits the crowdfunding world. My suggestion is to break it down into bite size pieces. If you want to be the next JK Rowling, remember she started with just one book. Start with a bite-sized chunk and make sure it is something you are able to do. You have the knowledge and the connections to make it happen! That goes for the campaign as well. Make sure you have the right team around you; everyone has to know exactly what their job is and how that fits into the big picture. For the basic team structure, I recommend as follows: The administrative lead ensures that you get the most out of the chosen crowdfunding platform and keeping with their regulations. The creative director, depending on the platform, may need a campaign video, or snazzy graphics to make campaigns stand out). The logistics lead handles all the costing and shipping of rewards (more on this later). The marketing and communications lead should be two. One for press and influencer marketing, another for social media and community marketing. Yes, you should already have a supportive community of “fans” before you crowdfund. Successful campaigns are coordinated by successful teams. Remember that. 2. “Will your second favourite Aunty support your campaign?” This may seem like a no-brainer because you are passionate about this thing. But don’t forget, only your friends and family can primarily support your campaign. The first 30% of money raised will come from your close, first degree connections. The rest will come from second and third degree connections. If you are even remotely shy/embarrassed about talking about this to the people closest to you, or you know they will disapprove of your efforts, I suggest you save some money and start smaller than you planned to with crowd funding. Crowd funding isn’t for everyone. There isn’t an imaginary crowd living in the cloud somewhere. It is the people you see everyday —your work colleagues, your friends and your family that are going to make or break your campaign. 3. “Build it and they will come” doesn’t work here No matter how much people like you, they tend to like their money just a little bit more. Remember that friendliness counts. We live in a heavily-networked society, so you are going to have to go even further to encourage people to part with their money. Make phone calls, meet people for coffee, drop your product idea into these conversations. Make sure they can hear your voice and they can feel your passion when you are talking about what you want to do. Asking someone out of the blue to support your campaign to create a line of high quality stationery, when they haven’t spoken to you for three months is not smart. If someone did that to you, how likely would you be to support them? P articularly when they have never mentioned stationery in the history of your friendship? 4. Making your rewards count Depending on the type of crowd fund you are aiming for (donations with or without rewards, investment and equity based or debt based), and the platform you are have settled on, you may or may not need to think about rewards. If you are listing your campaign on a reward-based platform, please do your homework. There is a good amount of math involved in this so if that isn’t your strong suit, ask someone for help. There are number of things to consider —shipping costs, printing/manufacture costs, the admin and follow-up time, and whether or not what you are offering is what people want and are willing to part with their money for. Every type of product requires a type of reward that is unique. Try to keep your rewards cost under 15% of your fundraising amount —especially if you are shipping items (check the weight, plan your packaging, know your postage cost). At Do it Now Now, we have a universal perk system. That means we handle all the perks for all of our campaigns. We realised this was a major pitfall for members of the Diaspora in the UK when in came to crowd funding, so we decided to take it off their hands, releasing them to do what they are truly passionate about. 5. Have an open evening. Share your ideas! When we were starting on our journey with Do it Now Now, we had a mini-party that has turned into monthly open evenings. We invite potential advisors who have shown an interest in what we do to join us for coffee. They ask as many questions as they want about our plans, ideals and practices. I suggest you start doing this as early as possible. Invite people who are going to be a benefit to you on your business. Tell them what you are doing and what you think the pros and cons are. Invite them to have their say. Invite them on the journey. Make sure to invite people who have crowd funded before; their insight will be priceless. If you don’t know anyone who has been on this journey before, contact campaigns that are similar to what you want to do and ask to meet them for a coffee separately —most people will oblige you, especially if you are buying! 6. Identify your Mariahs in advance
Celebrating small time business women: 5 lessons for the #MotherlandMogul
“Buy tomatoes!” “Buy your frozen fish!” Where I come from, the voices of women calling out to customers can be heard as early as 7 am. I believe that the local, small scale business woman has a lot to teach young women in cities looking to startup their businesses. Growing up, I took note of how these local business women conduct their businesses, and noticed some habits. Forget stereotypes, they are not weak, they do not whimper and they do not wait for men to feed or clothe them. These women have pull and sway and most of all, they do it to provide education for their children. Here are some of them that have sustained local business women over the years and that you can learn from. 1. Consistency and persistence At many warehouses, vegetable markets or cold rooms, it is not unusual to see women exhibiting highly skilled bargaining powers over produce to purchase at 5 am. Growing up, I had a neighbor who cooked food daily to sell to the early morning crowd. She was always up before 3:30 am. I am amazed at the tenacity, determination and savvy displayed by these small time business women, many of whom are uneducated. The “local” business woman, over the years, builds her customer base by being consistent and persistent even in the face of bad sales and weather. She is there, in the rain and in the sun. Small time business women never take holidays or breaks, even at Christmas! For those who trade in seasonal goods like green vegetables, they go far and wide to source for their goods off season, albeit at a higher cost. I’m not saying you don’t deserve a vacation, but you can learn to be as focused on your trade as the fruit seller at your local market. 2. Trustworthiness My grandmother never heard of a business plan or proposal. Yet, till her death at the ripe age of 103, people gave her money for safekeeping. What’s more, she sent my mother and her sisters to school up to university from the money she made selling farm produce. People came from far to trade with my grandmother asserting her honest dealings as reason. My mom followed in her foot steps, selling garri at the next village and buying dried fish from that village to sell in hers. During her diploma days in school, my mom would fly to Lagos and buy clothes and sell them at the secondary school where she worked. She is still running her business. Now she distributes well refined palm oil. My mom practices the honest business ethic of her mother. Even after changing businesses, she still retained the patronage of her clients. The most popular words about her are “Miss no dey cheat person and she no dey sell fake things”. That’s Nigerian pidgin for, “Miss is honest and sells high quality products.” 3. Customer care With sweet words, smiles and cajoling, local business women can change the minds of their customers. Talk about the art of seduction! (In a non-sexual context of course). Ladies, I am describing a specific woman here, delete the idea of the “market woman” you have in your mind and instead picture this woman. These women start out with greetings, calling the customers either “auntie”, “uncle” or by their names or children’s names and asking them personal questions based on details garnered over time from previous discussions. They listen and file away information for future use. This gives the customer a sense of importance. Some go as far as having the customer’s personal number and calling to just say “hi”. Imagine the lady that sells roasted plantains calling to check in on her customer. It happens! Some women even go out of their way to serve as personal shoppers for the customer if the need arises. Talk about diversification. The local business woma may have never read a book on the art of marketing, but she could probably sell ice to an Eskimo. They probably never heard of customer care, but the have loyal customers spanning years. 4. Sound investments These small time business women may not know of investments but they have savings and assets. They invest their money wisely, from saving in various forms of local thrift savings scheme to buying real gold with resale values. They are also usually involved in property, building and leasing out houses. Better still, majority of them own several houses which they rent out. And all this to ensure that they are investing in something more precious, their children’s education. It is not strange to see a woman whose children are engineers now based abroad, thanks to the money she made from selling akara (Bean cakes) every morning. 5. Information Any local business woman has her ears always open for news concerning her business. Whether it is increase in wholesale prices, new products in the market, fall in prices, customer’s most popular demand, etc. They make sure they’re always in the know. They form tight bonds with their wholesale traders who in turn keep them in the loop. In summary, the small scale business women are the women we should not forget to celebrate today. They are the women on whose backbones some of us have grown and excelled, whose examples we have unconsciously followed. These Motherland Moguls didn’t care to sit down and twiddle their thumbs. They did not let their degrees —or lack thereof, or their social standings or background hinder them. These women who have defined “The African Woman”. I personally celebrate my mother, wife, friend, sister and multi-entrepreneur Patience Irene Omoruyi. Who do you celebrate?