You’re now a Motherland Mogul, have you thought about safety?
A light bulb just came on and you’re already smiling at the money you’d be making from the business idea… You just slammed a pitch and you’re already practicing the speech you’ll be giving other young people on how you made it… You’ve launched your website and have snagged a client or two, business is […]
5 things all potential business partners must consider
Starting a business can seem very daunting. So, you’re not Chuck Norris. You have a great business idea or project plan and acknowledge that you have limitations. Well, that’s okay because sometimes, bringing in a business partner makes good math. A business partnership is a marriage of sorts. So before you seal that deal, take […]
The 4 minute guide to SME marketing: Much ado about big budget
“Jennifer our business only has #xxxx and I can show you our account statement if you don’t believe me. I really would love to do marketing o, but If I spend that kind of money now, I would have nothing left to run my business.” This was a real statement from a friend of mine […]
Begin with the end in mind
I am sure we have all heard the saying ‘begin with the end in mind’ more times than we care to remember. Most times this is said in the context of our own lives and how we should be approaching the goal realization process. Perhaps the best-known individual on this is Steven Covey in his […]
The 4 minute guide to SME marketing
The average human’s attention span is… oh look, a notification on my cell phone! According to scientists, the age of smartphones has left humans with such a short attention span even a goldfish can hold a thought for longer. As such it is no longer surprising when people complain that a 1000 or 2000 words […]
7 inspirational websites you need to follow
The most beautiful thing about being a young professional or career woman today is that your knowledge isn’t limited to what you can find in your neighbourhood or community. The digital world allows you to connect with experts and information from across the globe. Whatever issue you think you might have, there are probably 100 or […]
Isn’t it time we stopped following the rules?
When I began doing business and the chase for clients began, I think I probably felt every emotion there was to feel sometimes all at once. The need to maintain customers, rules of the business world, the attempts at adjusting or learning to adjust to the demands of each customer and even getting used to the […]
Want your business to break out? Create a whole new market
As entrepreneurs already know, finding clients can be a long, frustrating and expensive process. When you have little or no brand recognition, you have to work so much harder to get noticed in the market. I recently read in Entrepreneur Magazine, that “it is so important to prioritize future-minded strategy over short term opportunism”, and I completely agree with this. So what […]
Get these four mentoring elements right & reap the rewards
‘Get yourself a mentor!’ I bet most of you have heard this sentiment shared at one point or another during trying times in business or career. What always amazes me is the matter-of-fact way this is normally mentioned. When you get a chance to probe what precisely a mentoring relationship ought to look like, don’t […]
The purpose of business: The business of purpose
A few decades ago the notion of the Triple Bottom Line became commonplace. The phrase introduced the concept that businesses, particularly global brands, have a responsibility to ensure that their business and their business practices not only render to them (internal) economy prosperity, but that their business practices safeguards the environment, and delivers social responsibility […]