Helen Dausen: If used well, fear can be your propeller
There was a time when it wasn’t easy for Tanzanian women to find a skincare product that was 100% natural and meant for the African skin. That was before Tanzanian-made African beauty brand, Nuya’s Essence came along. Nuya’s Essence is a natural bath and body care brand that handcrafts natural products from botanical oils, butter, and herbs. The product is made from the purest botanical and non-toxic ingredients there is. Largely, the ingredients are sourced locally and from South Africa, Ghana, India, and Morocco. Njeri Meja, our SLA contributor spoke to former beauty queen and formulator of Nuya’s Essence, Helen Dausen. She found out more about how Helen’s beauty queen past helped her business and the steps Helen takes to improve her hustle. What motivated you to start Nuya’s Essence? I have always been so careful about how I nourish my skin. I think I got it from my mother. As a young girl, she would apply olive oil and pure coconut oil on my sisters and I. I had also been unemployed and needed to do something about my life. While in college, I wondered if I could get a quality soap to complement my beauty care routine. So I went looking and found some DIY ideas for soap. I started mixing stuff at home and sharing recipes with friends. I would also tell them what to apply or what food to eat and the like. The idea of Nuya’s Essence first gained root in my heart in April 2013. However, we didn’t start marketing it publicly until in June 2014. How did you start? I started small with support from my parents. I began with making handmade skincare products from the backyard at home. I sold to my mom’s salon, farmers market, pop-up shops, and friends. Did being a beauty queen help your business in any way? Yes, it did. As the crowned Miss Universe Tanzania 2010, people often asked about my skin and hair-care routines. That also fueled my decision to build a skincare brand. Who is your target audience? Actually, everyone can use my products. The marketplace is saturated with products made with harmful chemicals patronized by unsuspecting African women. I wanted to create something great enough to be an option to the mainstream skincare products. Nuya’s Essence is for women looking to go all natural and adopt a healthy lifestyle. Tell us more about your range of products Our natural skincare range is formulated to work with all skin types. The ingredients are carefully selected and suited for everyone. We do not add fillers, toxic chemicals or test them on animals. Our products are recyclable, bio-degradable, eco-friendly and safe enough to be used by kids. It can be used on sensitive skin, very sensitive and mature skin. We produce them in small batches with our customers’ satisfaction in mind and they do serve the purpose. Did I tell you that they also smell amazing? Oh yes, they do! Currently, our product range includes natural handmade soaps, body oil, body butter, body scrub, 100% pure coconut oil, and raw shea butter. However, we keep working at developing new products. How have you improved yourself as an entrepreneur? I just completed a Mandela Washington Fellowship program for Young African Leaders. The intense 6-week-long program ended on the 4th of August 2016. I worked hard at it and formed great partnerships and friendships. It was a great experience and boost for my personal and business growth. I look forward to better opportunities. I have also done some training in natural/organic skincare formulation in Johor Bahru, Malaysia. There, I learnt the basics of formulating a perfect product. I still study online, read lots of books on the subject and strive to improve my beauty range or create new ones. Any challenges? How do you mitigate them? My biggest challenge so far is getting customers to believe in our products, especially women. I started using my products long before I sold them. This made me more comfortable and confident to tell other women about them. Personally, I have experienced the healing powers of plants and I have been able to achieve youthful, flawless, glowing and evenly-toned skin. However, getting clients to believe in you is hard. To tackle this, I give free samples for trials and this has worked. They usually return with their friends and this time, they actually buy. Word goes round and we’ve done well so far. How would you advice a woman looking starting something like Nuya’s Essence? Fear will always be a constant factor but if used well, can be your propeller. You may never enjoy absolute support. Money may never be enough. But girl, you can rise above it all. The trick is to start with what you have at the moment and then grow in small paces. Last words? One of my favorite successful businessmen said, “The harder you work, the luckier you get.” I believe there are so many opportunities out there. You just have to be ready to take them. Be willing to take risks and accept failure as a learning curve. The only real failure is not trying at all. After all, what’s the worse that can happen? Always believe in something. Personally, my hope and faith are in God. I am at peace with myself, my work and the people around me and that helps. I set out to glorify Him in everything I do as a person or business woman. Always have something or someone to fall back on for support. You can never go wrong with this. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Acing your side hustle: the DJ Khaled example
Say what you want about DJ Khaled, but you can’t knock the major key to his success— his hustle. While the Miami mogul has been behind some of hip-hop’s hottest hits over the last decade, he’s also dabbled in various other ventures as a producer, executive, entrepreneur. And most recently, he’s the hottest social media phenomenon on the block. Even though being your own boss is appealing, don’t play yourself. Definitely, it’s no walk in the park. Setting your own hours and building your own product or service can help fulfill your passion and purpose. Yet, the grass isn’t always greener in the startup life. With growth comes staff management, customer acquisition and retention, and the dreaded mountain of paperwork. Start a side hustle. It’s a great way to earn some extra money or slowly grow your business. If you’re an aspiring #MotherlandMogul, establishing your side hustle is one of the first steps to building your empire. Evidently, pursuing a passion project while working a 9-to-5 is no easy task. It takes creativity, discipline, and a whole lot of grit. So here are a few keys to help you follow DJ Khaled’s lead and stay winning. Figure out what you’re good at In an ideal world, the thing we’re most interested in is the thing we do best. More often than not, that’s not the case. That doesn’t mean that you have to abandon things you’re passionate about. It just means you have to evaluate where your skillset overlaps with your interests. Okay, think back to your childhood years. Did you show an aptitude for something? Do you often receive compliments from others for something that comes innately? Do friends and colleagues repeatedly ask for your help with certain tasks? By honing in on what you’re good at, you can figure out if it can be translated into cash. Once you’ve established your talent, consider whether people need your services and, more importantly, how much they’re willing to pay for it. Use your network As the saying goes, “your network is your net worth.” If you’re launching a new service or product, do a test run or distribute samples to family and friends to get their feedback. Those who are closest to you are often the most likely to keep it real. Now, if you’re looking for financing, your network becomes particularly crucial. Family, friends, acquaintances, and colleagues—these are the low-hanging fruit that can get the ball rolling. People who are invested in you as a person will be more invested in your success. These are the folks who can speak passionately about your work and spread the word to help you secure more clients. The first step is asking. Be direct and personal whenever you can. Send individualized emails and notes, post on social media, and set up coffee dates where you discuss your side hustle clearly and succinctly, and outline concrete areas where you need to fill gaps. Manage your time well You have the same amount of hours in a day as everyone else. Admittedly, you might not have the staff or millions… but you do have the same power to decide how you spend your time. Time management is essential if you’re investing time in a side hustle in addition to full-time employment. We each have 1,440 minutes every single day. To make the most of them, fully commit to your goals by blocking time off each day to work on your project and making the most of that time. Set deadlines to hold yourself accountable. Believe in yourself Most importantly, if you want someone to buy into your idea or project, you have to first buy it into it yourself. It’s easy to get discouraged when trying something new, but remember that each failure is a lesson that prepares you for your next success. Entrepreneurship is a creative process. We learn what works by learning what doesn’t.
Lessons from Mark Zuckerberg’s visit: Check your bias
So by now everyone knows that Facebook founder, Mark Zuckerberg was in Nigeria and Kenya just recently to “inspire 200 developers”. There’s been so much buzz on that visit and we are clearly not over it yet. Here’s what we observed from not just Zuckerberg’s visit but also from the buzz around it. Tech isn’t just for guys Gone are the days of thinking being a tech girl translates to nerdy looks and oversized T-shirts associated with the halls of engineering schools. You know, we can actually have smart, independent women who get hot and heavy with electronics on a daily basis —and come out with some heat of their own. Remember how in school, your course of study wasn’t just a matter of personal preference? It defined how intelligent you were. The geeks were all in the sciences while the not-so-brainy ended up in the social sciences. The course you read was as important as the clothes you wore, or the slang you used. But not anymore. Anyone, and we mean just anyone, can thrive in the tech world! So, here’s the thing, ladies. It’s okay to declare membership to that social group and be hip. We need more tech girls and we’ll be cheering them all the way. Defining people by their colour is not cool! There has been a lot discussion over skin tone. Over the weekend, after Mark Zuckerberg’s visit, the colour fights got worse on twitter between Nigerians and Kenyans. https://twitter.com/hennrry007/status/772177102321885184 These days, the one-time ubiquitous ‘black is beautiful’ mantra has been overrun by the light-skinned Instagram sensation. While everyone still claims that blackness is the gold standard for African women’s skin, others would insult a black woman for being too dark. Sneaky. We are officially over it. How about we start making women (and men alike) comfortable in the skin they were made in? The last time we checked we were all black! In all fairness, you can’t be chilling at the background all the time Your perspective changes right around the first time you’ve worked at a place for a while and seen a Psychology graduate changing oils at a factory. You chuckle or cringe at the strangeness of it and realize, “Wait a second! He probably even earns a salary higher than people who have MBAs!” You may need to start redefining when and how you reach mega-success. That means making your passions profitable. It may even mean skipping school to pursue a dream. Mark Zuckerberg, Bill Gates and Steve Jobs all did it, you know. Forgoing a traditional corporate career may pay off —but remember it also takes discipline, hard lessons, and responsibilities at an age when most of us are still figuring out which of our photoshopped pictures to post on Instagram. Ideal business location has over 1,000 other meanings We are not here to say location isn’t important or anything —but it is there only for ambience. Andela, the tech company Mark Zuckerberg visited is definitely not located in the highbrow areas of Lagos. It’s at the Co-creation Hub in the suburbs of Yaba! I bet you didn’t also know that in June, for its first lead investment, Mark Zuckerberg and Priscilla Chan’s fund led a whooping $24 million into Andela! So, the location may not be what you’d expect but so what? Zuckerberg found them anyway. In conclusion, all the stereotypes that made sense years ago and kept us busy doing nothing to better our lives as Africans? Forget them. We know better.
How to tailor a career development plan to your personal development goals
In creating my own career development plan, I’ve realised the importance of aligning my career with personal development goals. Also, everyone should possess this skill. At the end of the day, we’re the masters of our own careers. We owe it to our future success to do this. Your company’s goals should align with yours Before building a personal career development plan, determine if it agrees with that of the company you work for. Be sure it already aligns to your specific role. That way, you can have a great starting point. This will help you align the company’s goals with the goals you’ll put in place for your own personal career development plan. If there isn’t a career development plan specific to your role, don’t worry. It really isn’t a train-smash. The career development plan from your company will not be the be all and end all of your career. But it provides a good start for establishing your short to medium term goals, and how to achieve them. Determine what your goals are The first step in putting your plan to paper is determining what you ultimately want to achieve. This process might seem tedious at first, as it requires a considerable amount of effort and thinking. However, knowing the end goal lets you clearly define the intermediate steps to getting there. Strategise How you craft your end goal is up to you. One may model themselves after someone they look up to. Others may visualize it in their mind’s eye and work towards a ten to twenty-year projection. Some may decide to dwell on what’s most important and what they’re passionate about. You may actually combine the first two examples, creating a model of yourself. I’ve been using the latter to help guide me to envision my end goal. I also believe as the years go by, this image of yourself will change, and so will your goals. Set timelines Once an end goal has been set, finding the intermediate steps could be done. Ask questions about what you need to do in the next year, two years or three years to get to the end goal. I’ve found that this helps in answering the questions of where I want to be in the very short term, and ultimately the long term. The time frames here can be different for different people. Others may be comfortable with monthly time frames, while others could be more comfortable thinking in years. As I’ve said before, this process may seem difficult at first. But once you start putting goals on paper and executing them, it’ll help you have a sense of control over your own career. Set comprehensive goals A good career development plan is one that spans over different areas of your life. It’s important to note that a personal career development plan will include setting goals for your career, finances, physical/body, social and personal goals. These categories may also be divided according to short, medium and long-term goals. To actually make your plan as comprehensive as possible, your goals are also divided over three and six months (short term). One and three years would be considered your medium term goals and five and ten years are your long term goals. For a category like career, you should have a comprehensive plan and you’d need to set the short, medium and long-term goals. Under each time period, you ask yourself what you want to specifically achieve for that particular category in three months, six months and so on. Once you’ve established what you want to achieve, you’ll need to answer why it’s important for you to achieve this and if it speaks to your core. There are various questions you can ask yourself until you fully understand your goals and why and how you can achieve them. Keep track It’s well known in management circles that you can only control what you measure. The next step in taking control over your goals is keeping track of them. The onus is on you to make sure that your goals are constantly updated. In six months to a year, your goals might have changed. Putting this on paper is important because it shows you the transition in your life, from where you initially thought you’d want to be to what you have become or wanting to do. Keeping track helps show growth. Finally, it’s important to be transparent with your plan and to also remember it is as important as setting goals. Treat your goals like chains and be bound by them. Your career development plan is meant to be a guide that can be amended when needed. With that said, however, changing your short, medium or long-term goals shouldn’t stem from laziness. Rather, the changes should be necessary in aiding the achievement of set goals. After all, it is your guide to navigating through all spheres of your life.
4 tips for selling yourself on the spot, effortlessly!
I once had a position that involved cold calling people —without a script or template— and selling a product. I had no previous sales experience, and as you can imagine it was a complete disaster. The experience helped me realize that selling was a powerful art-form that I had seriously underestimated. It also gave me some good insight for when it came to finding ways to ‘sell’ myself to people I want to connect with. Whether you are an entrepreneur making connections, job hunting, or trying to win over co-workers, you need to know how to sell yourself. Many of us have no problem delivering a killer elevator pitch, or eloquently presenting our ideas. The problem comes when we have to convince everyone; why us? While being prepared is crucial, you may not always have the luxury of preparing. When put on the spot it’s easy to revert to a one size fits all prepared speech. To help with this I’ve come up with an acronym to ensure you can adapt on the spot. You need to think FAST. It’s not a template for a monologue but rather a few things to bear in mind in your conversation. Fit Getting the right ‘fit’ is about reading your audience, and deciding what skills or achievements would be relevant in that context. Yes, you are a #MotherlandMogul and you have LOTS of accomplishments, but is it necessary to list them all? Think from their perspective, and only include things that will help your pitch. Also mention things that you are working on doing, and not only past accomplishments. The Harvard Business Review points to a study which found that your potential could be as persuasive as your accomplishments. They note, “people are much more impressed, whether they realize it or not, by your potential than by your track record.” The study asserts that “when people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others.” Keep it truthful and do not sell dreams, but don’t be afraid to use your on-going/future projects as well. Add value Essentially, you want them to realize they need you or at the very least your relationship can be valuable. Are there areas that you can collaborate with them in? Problems that you can solve? Demonstrate that you have grasped their needs, and paint a picture of just how you are positioned to solve them. If on the spot you have no prior knowledge, just ask what the needs are. What you want to avoid is going on about things that may not be relevant to them. Separate Unless you have a totally original idea or skill set, you must give compelling reasons as to why yours is different. Separate yourself from competition by mentioning the unique qualities/experiences that enhance your value. Salespeople would refer to this as a Unique Selling Proposition. Entrepreneur.com’s Small Business Encyclopedia illustrates this with some examples, “Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Some airlines sell friendly service, while others sell on-time service.” Whatever your personal USP is, make sure it actually adds value. Real estate coach Kevin Ward reminds us, “The goal is not just to be different. The goal is to add value to people in a different way.” (*For a humorous visual reminder of why different isn’t always useful, take a look at the Twitter account @WeWantPlates.) Tie it up So now you have won them over and you have buy-in. Remember, the goal of ‘selling’ is to make a sale.Wrap up your conversation by setting clear ways to follow through. Ending a conversation with:“We’ll chat more later” won’t cut it. Make sure you collect! Set dates, get signatures, do what you came to do. Don’t let a good sales pitch go to waste!
Beyond the passion – What you need to get into the caregiving business
Are you a woman who wants to ensure that her family and community is well looked after? Are you passionate enough to sacrifice time and energy? Do you have some basic administrative, managerial or business skills? Maybe you’re thinking none of these requirements apply to you, but are you ready to be spat on, clean washbowls or change thousands of soiled diapers? Then the caregiving industry might just be the revolutionary business idea that you have been seeking. Mind you, it’s painstakingly hard but it is one way to give back to society whilst paying the bills. Interestingly, a famous African saying says, regardless the source of the income, money is money. I am sure that at this point your heart might be doing cartwheels at the thought of the coolest business idea ever. The fact is that home care is one of the fastest-growing businesses in the world. You can be rest assured that without a large capital and clients, you can feed your passion by starting a daycare for children or a nursing home for the aged. Location If you have a roof over your head, then you have the space to start and work with. Is your child in preschool? Are you a divorcee living alone? Or are you an elderly couple with kids off to university? You can always make space with what’s available. It could be a nursery turned into storage, a den that no one sits in anymore, an empty garage or a basement without piles of laundry. It will surprise you just how well, using the right colours, textiles, paint and partitioning can transform a space. Furniture and equipment Getting your initial set up furniture and equipment can be as easy as reaching out to friends and family, A lot of times, families hoard furniture in the hope of re-using them, but most times, they don’t. If you have a network that is accommodating, reach out to them for their old stuff. Most of these items are barely used and have minimal damage. They can be repaired at little cost. Staff Hire retired nursing aides, nurses, and early-year teachers because, with their experience, they are typically patient, may have less responsibility or financial needs and will be willing to help you grow your business. Recruit young people who are willing to work as volunteers for the first couple of months till you settle your financials. Acquire knowledge The worldwide web has a multitude of free resources and courses for business owners in the caregiving industry. Sign up for these courses as often as you can, acquire knowledge on creating a business plan, new trends and best practices in the caregiving industry. Research successful businesses in the industry, you can target studying one business a day. Learn new skills to minimize calls to experts for help with things as basic as installing a nursing station. Train your staff on acquired skills. Create a dynamic team. Give yourself space to grow! Your clients are right here Your clients are never in space or in the next city. They are the people you meet within the marketplace, at the hospital and at your place of worship. Familiar people will feel more relaxed because they think they know your story and can relate to it. They will feel safer around you than some savvy business owner who launches a similar start up in your area. These are your clients; be sure to invite them to your open house. Seek their ideas before implementation. Also, find out what their immediate needs are. Would they work full time or would they prefer a full day care? Are they more focused on the social interaction a group setting will offer? Furthermore, the elderly might just need to be tended to at different times or a group where they meet and discuss. That cozy setting might be your house. You can set up games and make homemade goodies, to create the perfect setting for old stories of love and war. Marketing and advertisement Design and print catchy flyers. Distribute them at supermarkets, playgrounds, schools, and hospitals. Also, volunteer for community engagements. These will increase your visibility and increase your trustworthiness. Remember that your most valuable marketing tool is word of mouth communication. This will get people talking positively about what you do. Registration and legal requirements Always ensure that you do a research on the requirements of registering a business in your country. You would want to create an atmosphere that is loving and devoid of stress. Seek advice within your network. You might just know a lawyer willing to assist with the registration procedures at a discounted value.
Lisa Chiriseri: Some people get offended at my confidence in reaching goals
When you’re a young, black woman trying to make a change in the world, there will be people who don’t take you seriously. If you’re petite and are blessed with that strong melanin that makes you look ten years younger than you are, chances are you’ll be taken even less seriously. This is a problem Lisa Chiriseri has had to deal with often. Lisa is a Zimbabwean social entrepreneur who has run social initiatives since she was in university. Now back in Zimbabwe, she’s running several projects and a start-up. Here, Lisa tells us about her social initiative program – Street Exit Strategies and her energy project for women. Lisa also lets us know why women need to support each other and why she returned to her country to help in the re-building process. Most young Zimbabweans who study abroad don’t come back because of the issues at the homefront. Why did you come back? I had so many reasons to come back home. In my first year schooling abroad, I started a social initiative in Zimbabwe which I ran from school. But I always came home during the holidays to help the team on ground manage it. Secondly, though Zimbabwe wasn’t out of the woods economically at the time I graduated, there were prospects of improvements since we had just dollarized. The economy seemed to be stabilizing and we had the GNU (Government of National Unity). I was determined to be a part of my country’s rebuilding process and I’ve stuck it out for the past 5 years since I returned. How were you able to manage this social initiative in absentia? I believe in the indisputable synergy of a passionate team. When you have committed team members like I had, things tend to go well. Also, while away, with online communication, a good friend literally ran the initiative. Tell us about this social initiative. What was it about? It was called Street Exit Strategies, which is actually the name of my current registered trust, under which I run lots of other projects. It was basically a soup kitchen and rehabilitation centre. We focused on teens and young adults, especially those who were kicked out of homes and centres once they turned 16. So, we focused on rehabilitating them, reconciling them with their families and helping them continue with their O levels and tertiary education. We’ve got several inspiring stories to tell of our efforts. One of the guys we took off the streets and helped through O levels just completed his secondary education. Another is concluding his Master’s program at the University of Western Cape. And oh, there’s still another who just completed his degree in Political Science at the University of Zimbabwe. Do you still run the soup kitchen? We run it on a case by case basis because, in 2013, organizations running soup kitchens reached a collective decision to stop supporting people on the streets. More people just kept cropping up on the streets. Struggling people who had homes starting showing up on the streets looking for support and we needed to be more accountable. It felt like we were forcing people to go to school, forcing them to attend rehab sessions and peer mentorship programs. However, we continued with referrals to drug and alcohol rehabilitation centres and also providing family planning advice. What other projects are you currently involved with? I’m currently working on a gas-related project called Women in Energy. It’s a known fact that for a resource that’s mainly utilized by women, the energy sector is a rather male-dominated industry. Women need heat to cook, and some walk for kilometers to get firewood. Imagine the energy and time wasted! Exposure to fumes from unsafe firewood and paraffin also have adverse health implications. In the rural areas, you find women with gray films over their eyes, cancer of the lungs and other ailments that could have been avoided. I’m out to change that by providing clean, safe and affordable energy sources to these women. As a young girl, did you always know this was something you’d do? I’ve always been passionate about helping the disadvantaged. I didn’t know it was something I’ll be doing full-time. Actually, it only dawned on me recently, when I tried working a full-time consultancy job and I hated it. I realized it wasn’t for me, I simply couldn’t work at something that benefitted someone I didn’t even know, or whose objectives I knew nothing about. I always knew I wanted to help people and I’ve always had a way of balancing several projects at a time. What would you tell that young woman who’s involved in a career she’s not too keen on, but also afraid to venture out? I would say reach out, it’s really surprising how useful people can be if you tell them about your passion. Ask for pointers and referrals, but be very selective on who you talk to about your ideas. When you get the opportunity, introduce yourself and exactly what it is you want to do. Networking is also very important. Who you know is everything! The world has evolved and people are much more open to helping young women. There are organizations, groups, and activities making access to information and networking easy. Take your time, get as much information as possible then confidently step out. There’ll never be a perfect time so you’ve got to start anyway.
Stressed? 4 ingenuous habits that will make all the difference
Your head is aching, too many things to do in so little time… You had so much work at your desk and had to skip lunch… You can’t remember if you had water to drink all day… It’s Friday but you can’t say TGIF because your side hustle for the weekend still has some loose ends to be tied up. Therefore, no gym this weekend… Whew! So much stress, so little rest… Hey Motherland Mogul! We are all about your business and career success but we do not want you to pass out in the process…or develop poor health conditions. The beauty of your hard work today is being able to inspire the younger generation years down the line when you’re grey. If you’re not here or in good health, who will? We want to be a part of your success story and as such, your overall well-being is important to us. If you’re stressed, these daily habits could help. Your health doesn’t have to be a barrier to reaching that business goal. Always have breakfast no matter how little. Research has shown that breakfast is the most important meal of the day and prevents unnecessary snacking. Also, avoid skipping meals and eat right. Take it easy on the carbs whilst increasing fruit and vegetable intake. Then make sure you drink water, lots of it. Manage your time properly at work to boost effectiveness and reduce being stressed. This helps to boost effectiveness and reduce being stressed. Work time isn’t the time to engage in office gossip or be on social media so be warned. You should also always ensure that you finish one task before engaging in another All work and no play makes Jill a dull girl Engage in relaxing activities after work and during the weekend. Reading SLA articles perform the dual function of educating and entertaining you. Otherwise, you could go swimming, dancing, travelling or any other thing to take the edge off. Exercise regularly It does not have to be too intense, regular walks are good for reducing cholesterol levels. Take the stairs more and get involved in outdoor activities.
6 ways to turn your business dream into a reality
Chasing a business dream requires a deliberate and focused sense of concentration on set goals. Don’t you hate-love those successful people who make success seem so easy? Wouldn’t it be great if you could bring their magic to your own life? Imagine walking into a multi-million dollar event to a standing ovation. Everyone is clapping and the spotlight is on you, the bombass CEO of your own company. Sounds like a dream, right? Snap out of it! It’s time to live that dream. First, there’s the parody of that person who takes the giant step of starting her own business. Now, years have passed and the enthusiasm has dwindled because she’s held on to the same approach. Don’t be her. If you must make the leap, be sure the potential rewards are huge and satisfactory. Otherwise soon, you’ll be complaining like Jane who went into selling clothes because Maryann’s boutique was blossoming. It’s a simple, sad fact that the vast majority of entrepreneurs would rather invest in whatever business idea is currently trending than create their own dreams. Yes, we all need inspiration but success doesn’t come by pursuing someone else’s dream. You want to become the next Oprah Winfrey? Cool, but you need to learn to do what you love better, faster and more often. Where am I going with all of this? Simple. Define your dream Do you have a business idea? How big is your goal? Think back. How long have you nurtured this idea? How sure were you in it, when it was birthed in your mind? It’s so easy to look around at people who have achieved business success and say, “Oh she achieved that height because she’s special, it’s just the way she was made.” Okay, saying this may make you feel a bit better, but like Lupita Nyong’o once said, “Your dreams are valid too.” Yes girl, they are! Vision The idea, big or small, must be laid out in detail. Achieving your dreams does not have to be easy, but you need to be able to know, at any moment, where you are headed. Set goals with timelines. Here’s my example, by January 13th, 2017, I shall have set up a firm on the 14th floor of East Grove Towers with a portfolio of 120 clients. Time to werk. Get to work The nature of the idea must require an intense sense of concentration. An example would be a goal-driven SLA contributor. Ideally, she is a brilliant lady who is detailed, pays attention to research and is not afraid to be sassy. This is someone who can devote the energy required to get the work done. Now apply that to your business. Outsource expertise You must be willing to make the best of resources to get work done. If you have the innate abilities of a genius kid, beautiful! (Also, lucky you) Otherwise, leave the work to experts. This is especially important in sensitive areas like sales, finances or technical implementation. That dream of you wearing 20 hats and running everything yourself should remain in lala-land. You’re awesome but you’re not Super Woman. Send yourself future letters or emails This might sound crazy but stay with me. There are great websites and apps that allow you write yourself emails due to being delivered say, in three months. I love starting my letters this way, “Dear future me, by now you must have scored that East Grove Tower office and earned enough for a holiday in Maldives. Where are we at now?” See, not hard. Believe it or not, these letters are a great source of motivation and accountability. Share your dream with 5 people You need regular enough feedback from sincere people. This way, you can constantly adapt and make progress toward your goal. These people should call you out when you fail on your business plans. They should challenge you to be the best you can be. Choose the No BS’er friend who will taunt you to action. Finally, if you must be successful, you’ve got to work hard, very hard. The way you go about it is the difference between good and top-of-the-ladder great. While working hard, remain positive. Positivity is a virtue common to successful people. It’s that cultivated sense of success. We have Walt Disney to thank for this quote, “Dreams come true… only if we have the courage to pursue them.” What steps are you taking in achieving your business dreams?
Starting and sustaining an NGO in Nigeria: 3 important things to consider
You can actually set up the next big NGO, and maybe win a Nobel prize for your wonderful contribution to the society. Isn’t that amazing? But wait! Before rehearsing your Nobel prize acceptance speech, have you given enough thought to the sine qua non of setting up and sustaining an NGO? No? It’s not too late. Let’s start with the basics. A Non-Governmental Organization (NGO), according to www.ngo.org, “is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.” In Nigeria, they play important roles, often filling gaps which the government is unable to while complementing existing government activities. These organizations, small or large, work in the health, civil society and other sectors of society. Individuals and groups often set up NGOs with altruistic motives, with the intention of impacting positive societal change. Having worked for an NGO for several years, I know that most people assume that starting and sustaining one is a laid-back affair. On the contrary, it is in fact as critical as starting up a for-profit business. It really does not matter if it is on a small-scale basis, or whether you have vast amounts of cash, there are key guides to consider. Here’s what you need to know. Legal requirements A lot of times, enthusiastic newbies fail to consider the legal requirements of embarking on such a venture. Someone wakes up, scribbles an interesting name for a proposed NGO, then proceeds to print branded T-shirts. That’s not bad for effort, but you need a more structured process. For proper legal status, your NGO must be registered with the relevant body; the Corporate Affairs Commission (CAC). Take ownership of the process, and as much as possible, avoid using a proxy. That way, you will be in possession of all necessary documents and minimize the chances of a disaster. Now, you’ll need to establish the following: The legal obligations it will be subject to. Your goals and objectives. The problems you intend to solve. Equally important, you’ll need a lawyer during this process. Having a lawyer at your side will keep you updated on the rights and obligations of the registered NGO you’ll soon be running. Acquiring and sustaining funds When setting up an NGO, you must be very clear on the source and availability of funds. You can’t begin with the, ‘Well, I just started’ or ‘Let’s see how it goes’ attitude. Having said that, let’s see if you can answer these questions: Do I have funds for the activities I’d like my NGO to embark on? Are there government or other organizations’ grants I can apply for? Can the NGO sustain itself on a long-term basis? Do I have an efficient structure? What are my planned activities, and who will be responsible for each activity? Run your NGO like you would run a business. Look, I get it. The society seriously needs solutions and you’re revved up for the challenge. Your idea is the best, most unique and different one and you’re in line to becoming the next Mother Theresa. Listen though, other NGOs are profit-oriented and well, only focus on making profit. If you want your NGO to be around for a long time, you’ll need to integrate these profit-making elements to your operations: Have a defined strategy for hiring, operations and other organizational processes. Have a strong financial system. Have a target audience? A robust marketing strategy will cater to them. Have a marketing budget. Decide on what strategy to apply. Person-to-person? Social media? Flyers and posters? Or a mix of different strategies? How about record-keeping? Do you have a plan? How often would you produce reports? Bi-monthly, quarterly or annually? The above requirements are essential, especially if your NGO’s activities are grant-funded (which means you’ll have to submit regular reports to your handlers). The sad reality is not everyone gets grants at the start, but proper record-keeping would prove very helpful should you decide to apply for funds in the future. #MotherlandMoguls should know that NGOs are businesses too. Your profit is in the satisfaction of helping people in profound ways.