She Leads Africa

SLA Logo

Oluwaseyi Bank-Oni: Digital Marketing Is Taking Over Rapidly

[bctt tweet=”Everyone can afford to take advantage of digital marketing services.- Oluwaseyi Bank-Oni” username=”SheLeadsAfrica”] Oluwaseyi Bank-Oni is currently the Senior Account Manager at Nigeria’s foremost digital marketing agency, Webcoupers. She has successfully worked with several brands and has helped them achieve digital footprints on the web. In this interview, Oluwaseyi gives us exclusive insights into […]

6 digital marketing myths you need to stop believing

[bctt tweet=”Conduct your research and prepare a digital strategy that works for your business” username=”SheLeadsAfrica”] Digital marketing used to be a thing of luxury but now it’s a complete necessity in order for brands to stand out. There are some myths surrounding digital marketing that could be holding back most entrepreneurs from maximizing output and […]

Keep it movin’: How to get more work as a freelancer

[bctt tweet=”You are only as good as your last job when it comes to freelancing” username=”SheLeadsAfrica”] Working as a freelancer has amazing perks: you keep your own hours, you do the work you actually want to do and above all, you do not have to answer to anyone else. You are your own boss and […]

The ultimate marketing plan guide for the service industry

[bctt tweet=”We’ve put together an easy 7-step guide to creating a marketing plan for your business” username=”SheLeadsAfrica”] A marketing plan is a written blueprint on how to sell your services to attract new customers, retain existing ones, and build a profitable brand. Together with EM Consulting, we’ve put together a guide to help marketing planning […]

Discover six ways to use Snapchat for business

[bctt tweet=”Ready to start using Snapchat for your business? These six tips will help you” username=”SheLeadsAfrica”] Have you thought of adding Snapchat to your marketing mix? Well if you haven’t, you should. A breakdown of Snapchat’s numbers will show you why: over 100 million daily active users, 400 million snaps per day, and over 1 […]

The Art of loyalty: How to build brand love and engagement with content marketing

[bctt tweet=”Few people are loyal to brands, here’s how to get people to love yours with content marketing” username=”SheLeadsAfrica”] What brand of seasoning cube was in your home growing up? Right now, if you took a random survey, odds are your respondents will tell you they saw only one brand of seasoning cube. When I […]

Emma Macharia: Invest in data and analytics from the beginning

[bctt tweet=”EM Consulting exists to help such businesses scale through effective communication” username=”SheLeadsAfrica”] Emma Macharia is a communications consultant at EM Consulting, a communications firm based in Nairobi, Kenya. EM Consulting is dedicated to helping start-ups and SME’s grow and scale by effecting impact based marketing and communication strategies and tactics. Passionate about life, people, and […]

Is my business ready for SEO?

[bctt tweet=”Without SEO, your business is basically invisible. You need to be visible!” username=”SheLeadsAfrica”] Search engine optimization (SEO) is the process of refining your website using both on and off-page optimization techniques so that it will be indexed and ranked by search engines, naturally. – Digital Marketing Institute If you have had a hard time […]