In conversation with creative agency JamJar about their website relaunch

JamJar was created in 2013 out of frustration with the way corporate and creative events were organised in Ghana. Many events felt poorly organised and were identical. As a result JamJars’ founding partner, Frances Quarcoopome, found the need to put her skills to work and provide the industry with a creative alternative.

JamJar continues to be recognised for its innovative and forward thinking design concepts and exceptional event planning services.

Their vision is to be the top African creative agency, fueled with passion, innovation and the desire to make every client happy.  

Tell us about Jam Jar

JamJar is a creative agency dedicated to providing clients across Africa with innovative, affordable and locally relevant concepts in events, design and pr.

You recently decided to rebrand and relaunch your website, why?

Our website got hacked. Although this was unfortunate, we saw it as an opportunity to review the layout of our website and the elements which needed to improve; and making sure potential clients have all the information they need.


Key steps to rebranding and relaunching a website

  1.  Assess what you want to achieve/ goals
  2. Ensure that your website development team is on board and understands your vision
  3. Decide on your layout
  4. Create or gather all the relevant content
  5. Proof read it,
  6. and send it to your development team
  7. Launch a demo site to see how everything looks
  8. Eliminate any kinks
  9. Make any changes necessary and then you’re good to go.


Why do organisations need to rebrand or relaunch?

I think it’s really important for organisations to rebrand or relaunch because it gives them an opportunity to reach a new audience; and to also look at how far they’ve come, and to ensure that this is reflected in the company branding and website.

Our main goal was to make it much easier for potential clients and partners to look through our portfolio and understand who we are as an agency. Hopefully creating a good enough impression that they want to hire us.


What tips do you have for someone looking to relaunch their website?

(1) Make sure you give yourself a deadline; (2) that your content is organized; (3) your images are high quality; (4) and remember to have fun.


You need a team that can provide you with all the support to make those things come to life. Our A-team is Ronin Africa. They’ve supported us from the beginning; they understand our vision as JamJar and allow us to be creative. They are flexible and open to new ideas; therefore we can create something truly unique to JamJar.


What goals do you aim to achieve through your website?

With our new website we hope to reach new clients, particularly international clients. We also want to provide our existing clients with a reference point, and to use our blog to share knowledge and events.


How has your new website positively impacted business?

So far the website has allowed us to confidently market our services, knowing our product is represented clearly. Our plans are to expand to the rest of Africa in the next 5 years, and the website provides a great launch pad for accessing these markets. It also ensures that we keep ourselves dynamic and fresh.



Instagram: @jamjargh

Do you have an insightful story to share about your company rebrand/relaunch?

Let us know here.

Lessons on Pitching: from JamJar Founding Partner Frances Quarcoopome

About Seedstars Pitch competition

Seedstars World promotes, connects and invests up to $1.5 million in emerging market startups, through its exclusive startup competition, held in in 60 countries. Seedstars is one of the largest pitch competitions in the world, they hold a series of local start up competitions, a regional one and then global.


The motivation to pitch

I had been following Seedstars for over 3 years, and had been thinking about pitching, however I didn’t quite have the idea yet. I just knew that if JamJar was going to expand into Africa we needed something scalable and relevant. Within the last 3 years of working in the events industry, our experience has highlighted challenges that our customers face, particularly international customers who are unsure about the African market.

I decided there was a solution for this: A platform which makes it easier for clients to find, book and plan events in Africa, through our network of venues and suppliers. This is what I pitched and although it was my first time pitching ever, I came second place.

The whole experience of pitching was thrilling and also interesting, in terms of venturing into the tech space. The one thing I noticed was also the fact that in Accra, I was the only woman pitching. Now, some people say this would have been an advantage, but considering that all the other contestants and the judges were male, I wasn’t too sure. I did however see this as a great opportunity to stand out further by delivering a stellar pitch.


Lessons learnt as the only woman pitching

  1. Don’t be intimidated, You know what you are capable of and no matter what, do what you have to
  2. Put your gender aside, let your capabilities shine through
  3. Never see it as a problem, rather an opportunity to stand out from the crowd.


Lessons for a successful Pitch

  1. Be clear about what your product is and what you are trying to achieve
  2. Practice your pitch, but most of all, your answers to the tough questions
  3. Get a mentor, someone who has pitched before that can guide you and give you valuable insights
  4. Sometimes it’s not about whether your product is good, but what the pitch competition is trying to achieve. You may have the perfect pitch, but if your solution doesn’t align with the goals of the fund, it may not work out. If you can find this out before hand, do so.
  5. The key here is to keep going, believe in what you are trying to create, and the problem you are solving.

The biggest lesson I learnt is that, there is still a long way to go for people and companies to acknowledge the tech innovations in the creative industries, particularly fashion, events, photography, design etc.

Many investors continue to focus on Fintech, agriculture, health and education, and although these may be the big industries, it’s also time to value the creative and service industries and provide them with the support they need.


About JamJar

JamJar was created in 2013 out of frustration with the way corporate and creative events were organised in Ghana. Many events felt poorly organised and were identical. As a result JamJars’ founding partner, Frances Quarcoopome, found the need to put her skills to work and provide the industry with a creative alternative.

JamJar continues to be recognised for its innovative and forward thinking design concepts and exceptional event planning services.

Their vision is to be the top African creative agency, fueled with passion, innovation and the desire to make every client happy.

 Do You have any tips on how to deliver a successful pitch? 

Let us know here.

How to Keep Motivated While Job Hunting

Looking for a job? We have all been there. At SLA, we are all about empowering women who are successful in their industries, but it’s just as important to empower those who are still trying to make it. Looking for a job is no easy feat, and a couple of rejections here and there can really get to you. Staying positive is not easy and sometimes you need make a few of changes to get you ahead.

We spoke to HR Specialist Sonia Hlahla, who has great tricks up her sleeve to give us for the perfect job hunt. Hailing from the Free State, Sonia majored in Industrial Psychology and has since then, used her skills and expertise to empower the youth in the professional environment. Take a look at Sonia’s tips on what you need to do to land your dream job.

Make sure your CV/Resume is detailed

The first thing the recruiter needs to see are your most recent qualifications and jobs . Your CV is meant to sell you to us, so make sure it is highly detailed according to the job spec you are currently looking at. We also take references very seriously, so eliminate your friends and family from that list. You would also be surprised at the amount of CV’s we get that do not even have contact details, so make sure we are able to reach you for an interview!


Volunteer if you have time

Volunteer at your local school, hospital or children’s home. Especially if you are not working. Even if it’s not in your field, it helps in building great communication and interpersonal skills outside of your expertise. Getting a job is not just about being good at it, recruiters also want to see that you are able to interact with people from different backgrounds, it shows you can be a great fit for any company.


Skills, skills and more skills

Take a short course online, especially if you want a job in a certain industry. This tells recruiters that while you were unemployed, you are still eager to learn and improve yourself. This looks amazing on a CV, especially as a young professional. Most online courses are free and easy to get through if you are dedicated.


Career Portals are important

Always keep your LinkedIn page professional. A great tip that I love to give to people is that you should use these portals as a way to apply directly with the company. This eliminates the middle man and gives you direct contact with the company you want to apply to.


Never give up

Keep looking! Make an effort to apply for at least one job a day. Looking for a job can be a job in difficult and as human to get lazy at times, but you may miss out a job post that could be perfect for you. Pushing past your frustration will probably become challenging, it’s important to stay positive when you’re in a difficult spot, and a positive you creates a much happier job seeker.

So use these tips to stay level-headed. Keep on pushing and praying until you find the job of your dreams.

How did you stay motivated when you were job hunting? We’d love to hear your story and tips.

If you’d like to share your story with She Leads Africa, let us know more  here.

How to Approach and Connect with your Dream Mentor

A few days ago, I was reading a piece by one of my favorite bloggers and it started like this: “There will come a moment when all that matters to you is that you experience growth, not comfort. When that time comes, it will shake your world up. It will cause you to expand into areas of thought that you never thought possible”. As I read those first sentences, the words jumped out at me, and me stand up.

Those first few sentences resonated strongly with me because it took me back to how I felt at the beginning of this year.  I have noticed many of us desire growth, but we never really actively work towards it. On the other hand, some of us actually start to work towards it, but we never grow all the way because we lack a few things. One of the things that I discovered going into this year, is that I had been lacking having a mentor, specifically for my career path.

The truth is many of us have people we look up to from a distance. We admire them, we even observe what they do and try to emulate them. Very often, I would hear people refer to such individuals as their mentors. Can we really regard them as mentors if there is no interaction with them at all?

Can you imagine if these same people you refer to as your mentors actually had conversations with you on a monthly basis or quarterly basis? Imagine you being able to reach out to them whenever you needed advice, insight or help navigating a difficult stage in your life, job, business, academics or ministry. When these kind of interactions begin to happen, that’s where active mentoring takes place.

A mentor is someone who takes the initiative to join you on your life’s journey and willingly helps you become all that you were born to be, so that you are able to do all that you were born to do. A mentor can also be described as someone who gives you a vital push at a certain stage in your life and without whom you may not have done so well.

Sounds like a real life superhero right? Believe the hype! A great mentor is an invaluable asset to anyone who wants to grow. But how does one approach and connect with a mentor especially when the person is far away or sometimes has no idea that you need them? I will share three steps I have learned to use this year.

Step 1: Identify your Mentor

Approaching the right mentor to come along on your journey is extremely critical. In very rare cases, will your mentor approach you offering ‘mentoring’ services. Usually, it’s the person who wants to be mentored who will need to take the initiative.

In this step, it is also very important that you have a good grasp on who you are, where you want to go, and most importantly, why you need a mentor. You can’t invite someone to help you on your journey if you have no idea where you want to go.

After you have answered these questions, you can now begin to look for someone you would want to have by your side on your journey – as a student, wife, parent, entrepreneur, working professional, creative etc.

Great mentors have a variety of characteristics but here are a few that you can be on the lookout for. A great mentor is someone:

  1. Who has achieved what you hope to achieve, and could potentially provide you a platform to get started.
  2. Who could give you advice or insight and help you see the bigger picture.
  3. Who has values you would want to emulate.
  4. That can help you navigate difficult terrain.

After identifying this person, get your hands on any material about the person, do your research so that you are able to establish if the person is a good match.


Step 2: Making the First Connection

You will need to reach out. This is usually where most of us get stuck because we don’t know what to say. You can reach out physically if the person is close by, but if the person is in another city or country, you will need to reach out virtually. Email is a great way to make a first connection, but when email fails, try social media. In addition, if you know someone who already knows your mentor, you can ask the person to make an introduction on your behalf.

When it comes to what you have to say, keep it simple. Start by telling the person a little about who you are. Next, tell the person where you are right now and where you are hoping to go. This is a great time to share your story. Follow up with why you need a mentor and end by telling the person why you want him/her to mentor you. Be honest. Be real. Mentors see through ‘fakeness’ and flattery.


Step 3: The Pursuit

This can be one of the hardest aspects of establishing an active mentoring relationship. But when you know how valuable a mentor can be to your success, you’ll take this last step seriously. The pursuit involves following up, especially when the mentor is far away, in a different city, country or time zone. You will need to be deliberate and intentional about communicating, asking questions, and giving your mentor feedback on what is happening with you, so they are able to give you the input you need for your next step.

Be serious about the mentoring relationship. Even when you aren’t having that physical interaction in person, endeavor to keep learning from them. If they have books, blogs, or other material- read them. If they are active on social media – participate with them on those platforms. If they are members of a particular organization, volunteer at that organization. Observe what they do, and always keep a book of questions.

Finally, this year I’ve learnt and seen first-hand how valuable having an active mentor is for one’s growth. Mentors are growth catalysts that many of us are not exploring. My dad said something few months ago, that I can’t forget: “When people don’t know what they can become, what they have become blinds them.”.

That’s what I love about mentors- they make sure we see much more than we possibly could by ourselves. So take the plunge today, find a mentor who is willing to come along on your journey. Happy Growing!

Do you have an inspiring mentorship story to share?

Let us know here.


Starting A PR Career And Finding The Right Fit

PR career

Graduating with a degree in Communications or Public Relations (PR) will indeed feel like a great accomplishment when you have your degree in hand. Many students, graduates or young professionals will agree that when it comes to a PR career, it really can be a tug of war scenario where you get pulled in different directions, until you finally find what works for you. There’s the option to work in agency or in-house, but without real knowledge of how it all works, how do you go about making the right decision?

If you are an aspiring PR girl, or in the early stages of your career, but still haven’t found your silver lining, here are some pearls of wisdom to help navigate your PR career.



Don’t Take Anything Personally 

Before you even begin the job hunting process write this down somewhere: “don’t take anything personally.” As with any creative role, you’ll be asked to come up with a whole bunch of out of the box ideas and work well in a team. This will often be epic campaigns, newsworthy story ideas, client management and working well under tight deadlines.

With this, can come a great deal of internal conflict. You have to learn to manage yourself well when your ideas aren’t received well, or a journalist belittles the relevance of your hard work on a press release.

In theory you might be thinking nothing can shake you, but until you are in this situation, you will find true meaning to these words. If you learn to brush it off quickly before it gets to you, you will develop a thick skin that will give you that Olivia Pope “gladiator status.”


Don't take anything personally Click To Tweet


Seek Environments That Will Foster Your Growth

There was a post on LinkedIn  that every young professional and hiring manager/trainer should read:

If we want our juniors lawyers to be great then we need to see things for what they are. In terms of the somewhat unpredictable boss buffet, I was extremely lucky, I started out my legal career with the best possible boss a junior lawyer could have.

I was always supported, never scapegoated or scared to ask questions or admit mistakes. I was given responsibility, lots of client contact and lots of coffee. I was allowed to be me and do things my way (to a reasonable degree and supervised, of course!) The poor man had to put up with me working Beastie Boys references into my first ever firm presentation (admittedly this was for the firm only not for clients). I’ll stir fry you in my wok!

I once remember a client calling me and, after a brief discussion, demanding to be put through to my former boss. My boss took the call and said loudly (so that I could hear him) that everything I’d told the client was correct and he couldn’t have said it better himself.

We all know some lawyers who aren’t good at managing people. But this isn’t good enough because junior lawyers can’t grow into something great unless the senior lawyers around them are willing to support and mentor them, especially in their early years. Eyes on them because their eyes are very likely on you. -Eleni P (Lawyer)

Linking it all back to PR, this reflection from Eleni should serve as a reminder that when you place yourself in the right environment, you will flourish. But if you find yourself hard pressed for options, and in spaces that don’t allow you to grow, never stop searching; whether its through mentors, old college professors or anyone who knows and understands how the PR industry works.

The Learning Never Stops

Just because you have your shiny degree doesn’t make you an automatic PR expert. You have to keep pushing the boundaries and challenging even the very information that was fed down your throat by lecturers, stay hungry and don’t become complacent.

Lerato Chiyangwa, an Account Executive for Djembe Communications and contributing writer for various platforms says: never stop asking questions. If you want to show how valuable you are, consistency and practice are key.



Have a go- to person

Never underestimate the ability of having a go- to person who knows and understands the industry well. This might be a hard one because everyone is so time poor, so it might take a while to find someone who is willing to invest in you and serve as a guide from time to time.

In the meantime, reading articles such as this one is a great place to start.  From here you start to unpack different elements of your career journey, take what works for you, leave what doesn’t and keep fighting the good fight.



These are just a few tips to be mindful of when stepping out into the real world and figuring things out for yourself early on in your PR career. Remember, there will be bitter failures along the way, but also success. Take the good with the bad. If PR is what sets your heart on fire every morning, you will find the right fit.

Do you have career tips for an aspiring PR student?

Let us know here.

How to write a compelling cover letter

Ever wondered why some people land job interviews and others don’t ? While it is true that the company might not be hiring, it could also be that you did a poor job in catching their attention. How? I am glad you asked…The answer lies in your cover letter.

I used to dread writing cover letters until I understood what it was all about and how to go about it. I remember applying for jobs that required no cover letter. Phew! It saved me a lot of stress. But then I figured out writing a compelling cover letter goes a long way.

I might not be the best at drafting one, but I can say that “practice actually makes perfect”. There are different types of cover letters – application letter, referral cover letter, letter of interest, networking letter and value proposition letter. No matter the type, you need to know how to go about it.

For all those struggling to get past the first sentence in your cover letter, or trying to figure out how to properly structure it, you will find some tips below on how to get it done.


Do your homework

How much do you know about the company? Information can easily be found on the company’s newsletter or website. You can also look up the company and its employees on LinkedIn. Find out about the recruiter or hiring manager; know about the position you are applying for. By doing so you figure out what the company needs and know how to be of help.


Make a great first impression!

This is an opportunity to sell yourself; to distinguish yourself from other applicants, so you should make it count. You want to catch the reader’s attention; make him/her have a lasting impression of you, so make sure you do it right.



Keep it short, simple and clear

Don’t talk about things that are of no importance. Go straight to why you are applying for the job; throwing light on your key strengths, qualifications and what you have to offer. There is no need to write your life story in your cover letter; 3- 4 paragraphs is ideal.

Use simple and clear language. This isn’t the time to wow the recruiter or hiring manager with your superb vocabulary or to prove that you excelled in your English classes. Unless of course, you’re applying for a job as an English tutor or something in line with that. Keep your language simple.


Address your cover letter correctly

 This can be quite daunting especially when you don’t have a name or are clueless about the gender. Be sure to search online for the recruiter’s name and gender first. However, if all attempts prove futile, use a generic greeting or none at all.

Examples of general cover letter salutations include Dear Hiring Manager, Dear Sir/Madam and Dear Human Resources Director. In cases where you have a name but are still uncertain about the gender, use the first and last name of the person without any title which might indicate gender.

In addition, pay close attention to the title of the person – be sure you know when to use Dr, Mr or Ms.


Pay attention to grammar


In a bid to to complete the cover letter , you might fail to pay attention to your grammar. Take time to proofread before sending it. Anyone can make a mistake, but you don’t want to come across as careless and sloppy to the recruiting manager. Check out for typo, spelling and grammar mistakes. This is your one shot to impress the human resource manager. Don’t mess it up with endless grammar mistakes.


Be mindful of your closing

Ensure that you have a great start and  a great ending end. Pay attention to how you wrap up your cover letter. End by stating how your qualification will help the company. You can also state that you look forward to having a meeting with them.


Have fun writing

A bonus tip! Relax, take a deep breath and write.

Do you have any tips for writing winning cover letter?

Let us know more here.

Ryteprint: The biggest print shop in West Africa

What is Ryteprint?

Ryteprint is an online print ordering platform. Using an innovative, transparent and technology driven platform to enable individuals, micro, small, medium enterprises (MSMEs) and corporate organizations to buy: customised business printing, marketing materials, photo and digital art products.

Products include; Business cards, Letterheads, Envelopes, Flyers, Brochures, Notebooks, Paper Bags, Invitation Cards, Wedding Stationery Customised Boxes, Posters, Roll up Banners, Stickers, Banners, Labels, Plan Prints, Canvas Prints, Wall Art, Photo book, Pop Up Stand and many more.


How do you benefit organisations?

The following reasons are why Ryteprint online platform should be of benefit to you or your organization


  • Largest printed products offering in Nigeria and West Africa making us the biggest print shop in Nigeria and West Africa


  • We pride ourselves in the quality of our products making everything we offer first rate, and as you can guess, we do not do sub-standard products.


  • Thousands of design templates to enable you to order prints yourself (DIY)


  • You will have access to our professional creative design professionals, without spending a fortune on fancy design agency fees.


  • Excellent customer care service to enable you achieve your goal. Through advice, free file check and assistance to help make the process as smooth as possible.


  • We will deliver to your doorstep.


  • Customer satisfaction is very high on our list of priorities, we will work to make you happy. That is a promise.  


Why was Ryteprint created and what problem are you solving?

Ryteprint was created to give individuals the opportunity to order print, customized marketing materials, photo and digital art products.

We use a technology platform which turns what is usually a very stressful ordeal for individuals, small and medium enterprises and corporate organizations, into a simple straightforward process- with pricing transparency and delivery convenience.

Ryteprint currently offers the widest range of printed products in the print industry in one place. Essentially making the platform a one stop shop for customized printed material.


What type of organizations do you cater to?

The platform enables individuals, micro, small, medium enterprises (MSMEs) and corporate organizations, to order printed products and customised marketing material.


What type of products do you specialise in?

  • Business cards
  • Letterheads
  • Envelopes
  • Flyers
  • Brochures
  • Folded leaflets
  • Notebooks
  • Paper Bags
  • Invitation Cards
  • Wedding Stationery
  • Customised Boxes
  • Posters
  • Roll up Banners
  • Labels
  • Stickers
  • Banners
  • Labels
  • Plan Prints
  • Canvas Prints
  • Wall Art
  • Photo book
  • Pop Up Stand 
  • Portable display products
  • Customised Clothing
  • Promotional items,
  • and many more.





What locations can individuals and organizations order from? 

Individuals and organisations can order from their home or offices, and have the products delivered to their designated address- taking the hassle out of ordering print.


Please describe the delivery process…

  1. You register on our platform;
  2. Identify the product you want to order on our product list;
  3. Select your product, decide to use our design templates or simply upload a ready design,
  4. or better still you can  request for a customised design from our creative team.
  5. Once we receive the order, we will perform a file check to ensure the order is ready for print.
  6. We then produce the order with the very latest printing technology equipment.
  7. Then we have our logistics team arrange delivery to your preferred delivery address

It is that simple, no hassle.


Do clients have to pay for delivery?

We are currently charging for delivery, but we might begin offering free delivery for orders above a certain amount at some point.


How can people contact you?

You can go on to our website , and our hotline number for customer support is 07019109598 or 0700 7983 77468






Use the code: SLA5  for a 5% discount coupon!











Jobs – Marketing Associate

She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world.

Our #MotherlandMoguls, as we affectionately call them, are the reason we exist and expanding – to provide them with more inspiring and educational content to help them live their best lives.

We’re looking for a marketing guru who’d like to join us in building She Leads Africa into the number one destination for smart and ambitious African women.

This role is only open in Lagos, Nigeria and Cape Town, South Africa only.

Role Description: The Marketing Associate (Events) will manage the marketing functions for She Leads Africa events and training programs.

Reporting Structure: The Marketing Associate (Events) will report to the Head of Marketing. They will also be responsible for managing a team of 2-3 fellows and additional staff related to large events or campaigns.


  • Serve as the lead content creator for promotion and publicity of events and training programs
  • Establish and deliver leads and sales goals on a weekly and monthly basis
  • Manage marketing and public relations strategies including media partnerships, influencers, and advertising for events
  • Maintain a marketing calendar with a structured plan of marketing campaigns for each quarter
  • Create “always on” campaigns to consistently market and build the SLA brand in target cities in advance of upcoming events
  • Liaise with the content team to schedule marketing content
  • Utilize data and analytics to drive decision making and advise content decisions
  • Develop a deep understanding of our audience and how best to communicate with them


The ideal candidates will have an interest in building, growing and scaling communities. You don’t have to have official work experience doing this kind of work but we want someone who is passionate about digital content and can learn quickly.

If this role is for you, you’ll be excited to work in a fast paced environment and committed to working until the job is done.

Specific requirements include:

  • Intellectual curiosity and an interest in learning new skills
  • Excellent English writing skills and the ability to adopt and change your style of writing
  • Experience in building and growing communities across markets using a variety of content, marketing and partnership strategies
  • Knowledge of digital marketing strategies
  • Social media savvy and being up to date on current trends
  • Able to deliver on metrics-driven results and an understanding of analytics
  • Graphic design and video editing skills are a major plus


  • Entry level salary with bonus
  • Opportunity to travel across Africa and interact with Africa’s leading voices and entrepreneurs
  • Flexible work arrangements
  • Work with a moderately fun team who prefer sweatpants over stilettos

Submit your application here:

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You can also click this link to go to the direct application page.

Unfortunately due to the number of applications we receive, we will not be able to contact everyone who applies. We will not be able to answer additional questions via email.


Increasing your target audience

Although there are countless ways of achieving business success, I will focus on one specific element. The process  of increasing your target audience. This process requires regular and continuous management and review.

Here are a few guidelines to grow your target audience as an organisation:


Studying- as a foundation for increasing your target audience

Knowledge of the current audience is the foundation for increasing your target audience.

Knowledge of the current audience is essential as it will serve as a starting point for where you intend to be. The success of growing your target audience will be determined by your knowledge of the current audience. I like the way Peter Drucker put it by saying “what gets measured, gets managed”.

Once you know, in terms of the services or products you provide, which one most people are interested in, and which one resonates the least with people, you will be able to set a clear target market strategy. It is important to  find out why your audience does or does not have a specific preference.


Build relationships not clients

On the basis of what is known about the current audience, the focus must be on building relationships rather than clients. Establishing a meaningful relationship with the current audience will build their trust. It will be of great benefit to you to if once in a while you have a small chat, to review. This can be achieved by follow-up informal interviews . It is import to be able  to show that you are not only concerned about what you receive from them, but also the quality you give to them.


Be SMART in order to achieve results

Okonjo Okonjo-Lweala the former Nigeria Finance Minister and World Bank Managing Director.

The difference between people who say something and the one’s who actually DO IT is one word, “action”. SMART (specific, measurable, achievable, and realistic and time bound) goals are essential in increasing your target audience.


Position yourself for the intended targeted audience

Right positioning gives results.
Right positioning gives results (Serena Williams).

Look at what you are contributing now and ask yourself what will be needed, in order to achieve the intended target audience numbers? Like Serena Williams, you need to position yourself during the’ game’, in order to ensure that the intended target is achieved.



By taking the above steps, you will be able to assess where you stand with your current target audience and which direction you ought to take.


Do you have any tips on how to growing a target audience?

Let us know here.

5 tips to starting a side hustle whilst working at your 9-5

When people consider launching a new business, most imagine quitting their jobs and risking it all. However, aspiring entrepreneurs should stick with traditional jobs, rather than take a complete leap of faith by quitting their jobs. This is to ensure they can take the necessary time to grow their brands whilst earning multiple streams of income.

A side hustle is a business you run in your free time, which allows you to pursue what you are most interested in. It is a chance to delve into different areas such as  fashion, food, hair ,the not- for- profit world  or whatever you are passionate about- whilst keeping your day job.

Yes we love working our 9-5’s! But, extra cash from something we really love is vital. The good thing about having a side hustle is that you can make extra money and use talents that are dormant in your 9-5 day job.

Starting a business whilst employed gives you the opportunity to make a meaningful impact in the world, doing work that you love on your own terms. It is not easy as you’ll have to share and balance your time between your day job and business. However, it is possible.

Here are some tips for starting a side hustle:

Pinpoint your passionchoose something you are really enjoy, which people need and are willing to pay for. E.g. Event planning, logo illustrator etc.

Use your network – don’t be afraid to let your contacts know that you are open for business. Post it on social media, send emails, make phone calls get the word out!

Stick to the schedule – set time aside for your business periodically, like an appointment. Have a specific time during the day to work on your side hustle. It is important.

Collaborate/Network – the bigger your community, the more potential opportunities you have. Also, always make time to meet with new people.

Hire an assistant – remember, you have a day job, and most of the time you won’t be able to have meetings with clients or customers. Hire someone who can help with the work while you’re at your job.

Starting a side hustle is not easy and you probably won’t get it right the first time. Just be patient, focus and plan and it will happen!

Do you have side hustle? How do you balance your side hustle and 9-5?

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