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In conversation with creative agency JamJar about their website relaunch

JamJar was created in 2013 out of frustration with the way corporate and creative events were organised in Ghana. Many events felt poorly organised and were identical. As a result JamJars’ founding partner, Frances Quarcoopome, found the need to put her skills to work and provide the industry with a creative alternative. JamJar continues to […]

Lessons on Pitching: from JamJar Founding Partner Frances Quarcoopome

About Seedstars Pitch competition Seedstars World promotes, connects and invests up to $1.5 million in emerging market startups, through its exclusive startup competition, held in in 60 countries. Seedstars is one of the largest pitch competitions in the world, they hold a series of local start up competitions, a regional one and then global.   […]

How to Keep Motivated While Job Hunting

Looking for a job? We have all been there. At SLA, we are all about empowering women who are successful in their industries, but it’s just as important to empower those who are still trying to make it. Looking for a job is no easy feat, and a couple of rejections here and there can […]

How to Approach and Connect with your Dream Mentor

A few days ago, I was reading a piece by one of my favorite bloggers and it started like this: “There will come a moment when all that matters to you is that you experience growth, not comfort. When that time comes, it will shake your world up. It will cause you to expand into […]

Starting A PR Career And Finding The Right Fit

Graduating with a degree in Communications or Public Relations (PR) will indeed feel like a great accomplishment when you have your degree in hand. Many students, graduates or young professionals will agree that when it comes to a PR career, it really can be a tug of war scenario where you get pulled in different directions, […]

How to write a compelling cover letter

Ever wondered why some people land job interviews and others don’t ? While it is true that the company might not be hiring, it could also be that you did a poor job in catching their attention. How? I am glad you asked…The answer lies in your cover letter. I used to dread writing cover […]

Ryteprint: The biggest print shop in West Africa

What is Ryteprint? Ryteprint is an online print ordering platform. Using an innovative, transparent and technology driven platform to enable individuals, micro, small, medium enterprises (MSMEs) and corporate organizations to buy: customised business printing, marketing materials, photo and digital art products. Products include; Business cards, Letterheads, Envelopes, Flyers, Brochures, Notebooks, Paper Bags, Invitation Cards, Wedding […]

Jobs – Marketing Associate

She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our #MotherlandMoguls, as we affectionately call them, are the reason we exist and expanding – to provide them with more inspiring and educational content to help […]

Increasing your target audience

Although there are countless ways of achieving business success, I will focus on one specific element. The process  of increasing your target audience. This process requires regular and continuous management and review. Here are a few guidelines to grow your target audience as an organisation:   Studying- as a foundation for increasing your target audience […]

5 tips to starting a side hustle whilst working at your 9-5

When people consider launching a new business, most imagine quitting their jobs and risking it all. However, aspiring entrepreneurs should stick with traditional jobs, rather than take a complete leap of faith by quitting their jobs. This is to ensure they can take the necessary time to grow their brands whilst earning multiple streams of […]