Titilope Oyewole: Social media was very easy to incorporate into my business
[bctt tweet=”My inspiration was to provide quality and beautiful outfits at affordable prices” username=”SheLeadsAfrica”] Titilope Oyewole is a 23-year-old graduate of microbiology. She is also currently running her postgraduate studies in Parasitology and Bioinformatics at the University of Lagos. While she pursues her studies, Titiliope owns Efab Creation and General Merchant, a start-up fashion house in Egbeda, Lagos. What was the inspiration behind starting E-fab Creations? The inspiration behind starting Efab Creations was to provide quality and beautiful outfits for Nigerians at extremely affordable prices. Our motto at Efab Creation is ‘Everything Fabulous and Affordable’. How were you able to successfully use social media as your primary marketing point? I have been using social media even before I started my business. By the time I started my business social media was easy to incorporate, I used to do some online PR for major brands. As part of my initial marketing strategy, I talked to other social media influencers as well and they have helped greatly in marketing my products. Describe a sample social media campaign carried out for any of your product? When we launched, we carried out our first social media campaign. I got some influencers and made them ambassadors of the brand so they talked about the brand itself across their entire social media platform. The idea was to introduce Efab Creation to the online community. We had a total of 8 influencers and the campaign ran for three days. They all posted different contents on their various platforms for the three days. Most of their content covered talking about Efab and what we do. We were able to achieve followers and customers because it was evident in our sales after that. [bctt tweet=” I talk about my business to everyone I come across – Titilope Oyewole” username=”SheLeadsAfrica”] You have a following of about 11.7k following on Instagram and 11.2k on Twitter, how were you able to achieve that? When I started using social media, I referred people to follow the Twitter and Instagram pages, I also organized giveaways. The first rule of all the giveaways was for participants to follow our social media accounts first. That way we were able to grow the platform. Also most of our customers tag us when they wear outfits received from us and that brings more followers and customers to our pages. Which other ways have you tried to acquire new customers for your brand? I do some word of mouth marketing. I talk about my business to everyone I come across. Also, I have printed flyers that I share to people. [bctt tweet=”Titilope Oyewole: Be consistent and give it your very best” username=”SheLeadsAfrica”] What advice would you give to other ladies trying to build a business online like you have been able to achieve? The first thing I’ll tell anyone trying to build a business is to be consistent and give it their very best. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Mahlodi Legodi: I manage the business, God owns it
Public relations is basically free advertising. The thing is, it is important to be able to relate with the people on which your business relies. It is those relationships that will make people support your vision by choosing your product or services over your competitors. As a client I’d want some transparency, I mean who supports a vision they don’t understand? Mahlodi Legodi will help you with that. With 5 years experience in Public Relations, Mahlodi has managed and improved the media relations and reputation for prominent African and international brands. Notable among these are Carlson Rezidor (Radisson Blu Hotel group), LG Electronics, Bosch power tools, Ask Afrika and Subinite. With this extensive clientele base spanning corporate, consumer and retail sectors, Mahlodi has overseen and executed successful internal and external campaigns, exhibitions, product and service launches, media roundtables, internal and external communication strategies. SLA content fellow Rumbie had the opportunity to interview Mahlodi Legodi and this is what the PR guru had to share… Mahlodi Legodi, some of the readers would want to know what the few months before starting up your company were like. Starting a company isn’t an easy process! The first few months before I decided to embark on this entrepreneurship journey I spent in prayer, research, planning and preparation for the birth of FR Communications Pty Ltd. It is very important to gather as much information about your business venture. Speak with a few industry players about what worked for them and what didn’t in order to position yourself well in the industry. From the outset what was your mission? Our mission is to create and deliver award-winning services to our clients by providing modern strategic and creative ideas that are tailored to clients’ business objectives. We aim to be crucial creative partners to the brands that require effective and professionally executed PR and Communications solutions. Did you ever consider letting go and probably getting yourself a 9 -5? No, I have never considered getting another 9 to 5. The beauty of venturing into business for me came with the assurance that I had nothing to worry or stress about for greater is He that is in me (1 John 4:4) than he (challenges or struggles) that is in the world. I manage the business but God owns it! What gets you out of bed every morning? What gets me up in the morning is the reminder that my clients trusted me enough with their brands (dreams, aspirations and livelihood) accompanied with the love and passion for what I do. [bctt tweet=”When you lead your industry through communication, ensure it’s not just pretty but right” username=”SheLeadsAfrica”] ‘FR Communications believes in the importance of not just having a great idea but to have the “right idea”.’ How do you know your idea is the right idea? We are committed to setting brands apart in a crowded marketplace by offering unique, innovative and media savvy PR services that don’t only focus on creating great ideas but delivering the right ideas. Ideas which produce proven results that have a direct and positive impact on our clients brands. The right idea is more than just something you’re excited about —it is an idea that is actually viable to ensure the overall success of the clients business and communication needs. The right idea will always solve a business problem and set your brand apart in the industry in a memorable way. It is extremely hard to consistently create content that’s truly unique and new. So when you do have the chance to lead your industry through your communication, you have to take it and ensure it’s not just great (pretty looking, sounds amazing) but it’s right (viable, educational, factual, and speaks to your target audience) It is extremely hard to consistently create content that’s truly unique and new. So when you do have the chance to lead your industry through your communication, you have to take it and ensure it’s not just great (pretty looking, sounds amazing) but it’s right (viable, educational, factual, and speaks to your target audience) What is the most gratifying part of your position as owner and senior consultant? In this role, I learned that if God puts authority and credibility in your life, the title (owner and senior consultant) is irrelevant. I do everything from filling, writing, recons, mentoring, and media monitoring. What does it take to be a co-owner of a company? Who do you need to be connected to and what does one need to bring to the table as a cofounder/ coowner? Being a co-founder of a company means that you are part of a team that came together to compliment each other and validate the plans concerning the company before implementing them. When you decide to get into partnership with someone in business (being a co-owner/co-founder), it is very important to have a mutual understanding and vision of the products and services that you want to provide to the market and how you will ensure the company continues to grow. A partnership agreement should contain the following: It needs to define who contributes what: You need to discuss with your business partner what you both will be bringing to the table in terms of labour, cash, clients, property etc. Who plans on working on the business full-time, part-time or just act as a silent partner? It is very important to define who gets paid what: This consists of an outline of how profits will be distributed. Will each partner be paid a salary for his or her role in the business? If so, how much? And what about any extra profits for the year? You need to be able to define how decisions get made: What type of decisions require unanimous votes, and what type of daily decisions can be made by a single partner? Discussing these matters upfront and deciding what decision-making structure will let your business run the most effectively is important in a joint venture. If a co-founder doesn’t come to their part
Chika Ilang: I always dreaded the idea of running a business
[bctt tweet=”Chika Ilang – Besides the money there’s that freedom the life you truly desire gives you.” username=”SheLeadsAfrica”] Cliche but true; if you have a dream or goal, pursue it. It doesn’t matter how terrible your job hopping may seem, doing what you love is all that matters. In most instances it may be that you know where you want to be but you just don’t know how, now that’s when Chika Ilang International comes into play. This personal development company was launched in 2016 by Chika Ilang. It is dedicated to help women overcome the fear that keeps them from turning their dreams into a reality. Chika believes everyone has equal opportunity to achieve greatness if you show up for yourself. But just like Dr Rob Yeung puts it, “Unless you want to be one of the floundering masses, take the time to identify your vision”. She’s driven by the desire for career advancement, financial independence and living a fulfilled life. It’s her earnest desire to teach more women how to live a happier, wealthier and fulfilled life. Chika Ilang, the Clarity Mavern, please introduce yourself to the readers. I’m Chika Ilang, the founder of Chika Ilang International. A personal growth platform that helps women overcome the fear that keep them from turning their dream into a reality. Walk me through the step-by-step process that you went through to get to where you are today. I’d say mine is a long walk to purpose and freedom. You know that freedom you get when you are finally able to get your acts together. I mean, beside the money and fame, there’s that freedom and fulfilment the life you truly desire gives you. So in 2015, I started my side hustle because I was tired of desiring to do something besides my 9 to 5…something that I didn’t have a definition for at the time. I occupied myself with that side hustle while I figured out what was next for me. I sold smart kitchen tools, gift items and even did fruit carving and display. Life seemed okay at the beginning but that feeling was short lived. The hunger for growth set in and I felt unsettled. I wanted more. What this ‘more’ was exactly , I didn’t have an answer to, yet. And like most people I have multiple interests in different things but I couldn’t coordinate them optimally. One thing was rather certain, “I am made for more“. To get this more, I decided to shut down my business and seek what my heart yearned for. This period gave me the opportunity to understand myself better, connect and engage coaches and mentors who guided me, some of which are still guiding me on my journey. Bit by bit, the vision started forming, got clearer and got bigger. In 2016, Chika Ilang International was birthed, to help other women who like me, desire more but do not know the how to birth this more, to be able to turn that desire into a reality. Interesting! Can you tell us more about the Fruit carving and display. How did you start and did you have to do a course of some sort? I started off with gift items and smart kitchen tools. When it seemed like a good venture, I decided to add another item to the list. I always admired fruit carving and my tutor was on my BBM contact. You can imagine my thoughts each time she uploaded her work. Eventually I reached out to her and decided to take a course with her on fruit carving and display. [bctt tweet=”Chika Ilang International helps women who desire more but don’t know the how to birth this more” via=”no”] And Chika Ilang International? What is it and how well is it going in relation to the purpose for which it was created? Chika Ilang International is a personal development hub for women who seek life and career growth. We work with them to gain the clarity to build the life and careers they truly love and turn that dream into reality. It’s been a fairly smooth ride since inception, but there’s always room for improvement. So how long were you running the business before you started paying yourself? How did you live through those first few months/years? The business didn’t start making money immediately. But when it did start, I was careful not to lounge but churn back into my business and build myself up. Fortunately for me, my 9 to 5 sustained me before I started earning from my business. That is why I always tell people, don’t run to quit your 9 to 5 when you catch the rhythm of your life purpose, because you surely need money to fund your dream. [bctt tweet=”Don’t run to quit your 9 to 5 because you surely need money to fund your dream” username=”SheLeadsAfrica”] What techniques do you use to increase your clientele? What are your goals for increasing the number of clients you serve? Referral works for me. I love it when a client says, “Miss A told me you would help me get the solution I seek”. It simply means, Miss A has experienced me, has achieved positive result and feels the need for Miss B to achieve that result too. I just want to keep helping more women to become more and birth their dreams. Recently on your YouTube channel, you gave a tip to craft a personal mantra. What is your chant? I actually have more than one mantra. There was a time I easily got distracted with things that didn’t matter much. I coined a mantra sorta that says “Chika, you woke up to be great, and not because of XYZ”. XYZ here represented the things that didn’t matter much but somehow, they always eyed me and wanted my attention. I have another from the Bible that tells me “I can do all things through Christ who gives me strength” … oh this one fuels me when fears
Nthabiseng Mapela: Knowing that I made it happen makes all the hard work worth it
[bctt tweet=”Entrepreneurship was never something I dreamed of doing – Nthabiseng Mapela” username=”SheLeadsAfrica”] Entrepreneurship is about offering solution to problems. Nthabiseng Maphela, founder of Beyond Measure, an event company for growth is one of the few to say that money was always a motive to her. Even though it is not the primary motive. Nthabiseng certainly did not have sleepless night thinking about money but because she wanted to offer a better service for all. It is a passion for what she is doing for others that drives her. What does self employment mean to you? Self employment to me means building a legacy for the world, a legacy that will reflect who entrepreneurs are and change life of others. Self employment is a mean of giving back. What do you like most about your job? How do you stay motivated when things don’t go as planned? Despite all the stress and horrors, all the cancellations and technical difficulties, event planners wouldn’t have it any other way. What could be more rewarding than the end results? Seeing people enjoying themselves, seeing everyone connect and share an experience. Knowing that I made it happen makes all the hard work worth it and that’s why I love working in events. What are the most common/serious problems you have encountered as an event manager? We face three major problems; unexpected weather, technicaly failure and most importantly, guests not showing up The trick is to always have a backup plan. What is close to your heart? Entrepreneurship. It was never something I dreamed of doing but it’s important to the country. Entrepreneurship contribute to the economy and this made me want to be part of the team that changes the world. It is something that makes me feel very important and make me feel like i am contributing towards the economic growth. What do you enjoy more about you job ? The planning itself and putting it into action is exciting at all times. That’s because to me it is always an opportunity to explore new things, meet people and explore different environments. just love planning for my company because no matter how impossible it might look to people, I just love planning for my company because no matter how impossible it might look to people, I am going to put it into action as the owner of my company. Can you tell us about your services? Sure. Regarding our services, outside planning events, we supply promoters, hostesses, actors, brand ambassadors, dancers and extras. What is the first thing you do when you plan an event? Assemble a team. In union there is strength. What do you live by? Everything in this world began with a thought, respect your thoughts, value them and put them into action. Those thoughts comes from the world of possibilities. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Nana Ama Agyemang Asante: Women journalists endure misogyny, sexism and general disrespect in their line of duty
[bctt tweet=”I’ve been called ugly, angry and disrespectful because I shared my view on a national conversation” via=”no”] It’s a busy Monday morning. You are stuck in the horrid traffic on your work commute to the country’s capital, Accra, silently cursing yourself for not having left home earlier. You refuse to let the sun’s heat, drivers’ honkings, and conductor’s arrogance get to you. You know you need your daily dose of whatever seems to be happening in the nation so you tune into the one station where it all makes sense; Citi FM. As usual, there’s a lively discussion. There are three male voices and the one female voice. Her voice quite strident but just right. Her tone is firm and her take on the issue is different and outrightly expressed, occasionally warranting an interjection from the host. Yet she stands her ground. Unwavering. She’s the lone wolf. Unpopular yet resolute. Fellow SLAyers, let me introduce you to Nana Ama Agyemang Asante, Deputy Online Editor at Citi FM, one of Ghana’s top radio stations. With a solid background in human right activism and broadcast journalism, Nana Ama continuously remains a strong female voice, relentlessly advocating for the cause of women, children and the underprivileged. She shared her life story and musings with SLA contributor Emma Kwenu Smith. Growing up, have you always wanted to be a journalist and why? Not really. My aim was to become a writer and a lawyer. A lawyer because my father decided that law was where my love for reading would be useful. I didn’t really care for law, but again, my dad said writers always ended up broke so combining law and writing was the compromise. I stumbled into journalism when I started listening to Matilda Asante, who was an anchor at Joy FM. I wanted to be able to query officials without fear or favour like she did. People argue that female journalists endure more compared to their male counterparts. There are issues of misogyny, sexism and being constantly intimidated. Have you had any such experiences and how do you manage this? There is no debating this. There are men constantly hitting on you because you need an interview or information, colleagues who think they are smarter because they are men and officials who will give information to only male journalists because they are considered more serious. To be an outspoken woman journalist for me worsens it all because our Ghanaian culture requires women to be deferential at all times, to be seen but not heard. And so being on radio dispensing opinion, sometimes very harsh commentary on the powerful and privileged annoys many. The abuse is intense on social media where people can troll you for days. It’s hard to understand because I believe I must have a seat at the table, to provide a woman’s perspective on issues. I try not to let it get to me, especially the personal attacks that focus on my looks. I own a mirror, I know I’m fabulous. For some days, the intensity is unbearable especially when I think that my male colleagues do not get attacked for their looks. Sometimes I respond, other times I ignore people. I’ve noticed, nothing offends many internet trolls more than being ignored. So I am mastering indifference. You have developed a strong character on the Citi Breakfast Show as a staunch feminist. Have you always been this way, and what was the pivotal point for you? I’m not sure there has been a pivotal point, I have always been opinionated -a rebel of sorts. I suppose this is because my dad insisted on hearing our opinions on issues even if he disagreed. I haven’t always identified as feminist, though I believe I was one even when I didn’t know the language and the label. When I came across the label in Women and Development class in University, it wasn’t cool to call oneself a feminist. It was what boys called you for being stubborn, and I did care about likability so I didn’t call myself feminist for a long time. But through it all, I had my opinions and I’ll challenge sexist notions of women. I think my dad is the reason I became a feminist. He had eight daughters, it was important for him to raise us to be independent women. So he went through, sometimes extreme measures to make sure we studied, taught us the needed skills to make it with or without partners. I suspect the reason I come across on the Citi Breakfast Show as a staunch feminist (which I am) is that radio amplifies what I say. Your blog continuously explores the flaws in how the Ghanaian society (and by extension, Africa) poorly handles issues relating to women. How do you envisage an egalitarian society with regards to gender and sex? Well, again, I’m not sure an egalitarian society is possible, at least not in my lifetime but if we could make it happen, that would be a place where women are seen as equal human beings and have access to the opportunities and privileges available to men. Which means, our bodies and sexual choices would not be policed. In that society, men wouldn’t have to embody the toxic masculinity that harms them and us. If you could, what are some of the current journalism practices in Ghana that you would like to change? Journalists are overworked and underpaid, if I could, I would advocate for better working conditions and scrap the practice of paying “soli”. I really think “soli”, which is this practice where newsmakers and event organizers pay journalists who attend their events or interview them, is not good for the industry. [bctt tweet=”Stories get skewed/buried if someone’s meals depends on the benevolence of news-makers.” username=”SheLeadsAfrica”] What can women journalists do differently to enhance the cause of women empowerment in Africa? Women’s voices are often missing from news stories, even former dominant voices are being erased. I believe it is up to
Mariam Sule: Social media exposes me to a lot of readers
[bctt tweet=”I want to serve as a bridge between readers & writers- Mariam Sule, founder of @TheBookDealerNG” username=”SheLeadsAfrica”] Mariam Sule is a writer and educator. Her fiction and nonfiction have appeared in the Ake Review, Brittle Paper, Ebedi Review, ITCH Creative Journal and Litro Magazine UK. She was a writer-in-resident at the Ebedi International Writers Residency. TheBookDealerNG is her tech startup that provides a platform where book lovers can access titles published by writers of color. Mariam currently lives in Ilorin, Nigeria. What inspired your decision to start selling books? I have always really loved books. I love being around them. The scent of a book makes me happy. Also, I discovered that many other readers found it difficult to find books particularly African Literature and other books by people of color. I recognized a wonderful opportunity and I was happy to invest in it. What are the three key things you consider while trying to promote your brand online? Readers, publishers, and writers. I think carefully about what the readers see when they go through my pages. I make sure what I am offering is appealing. Also, I want to make sure that writers and publishers see me as a great outlet to distribute their content and that I can serve as a bridge between writers and readers. I achieve this by starting conversations on my pages. How has social media been able to help increase your productivity? Social media exposes me to a wide range of readers. Because of social media, I can keep people engaged by talking about books and writing and also collecting orders. [bctt tweet=”I haven’t encountered fraud on social media – Mariam Sule ” username=”SheLeadsAfrica”] What was the major social media campaign/experience/incidence that put you into the limelight? The very first giveaway I hosted was in December 2016 and it was a Christmas-themed giveaway. A classic buy-one-get-one-free promotion. Free books were given out to people and TheBookDealerNG received a lot of positive publicity including a blog feature. How have you been able to cope with social media fraud? So far I haven’t encountered fraud on social media. I am careful when I interact with people and I ensure that my transactions are transparent. Apart from social media, are there any online methods you use for promotions? Not at the moment. TheBookDealerNG’s site is still under construction. What’s your perfect one-line statement for young women trying to build a brand via social media? Go girl, I’m rooting for you! If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Chinero Nnamani: I want to be remembered as a conscientious person who was Black, a Woman, and Proud
[bctt tweet=”I created @ChineroNnamani to celebrate & give well-deserved credit to Africa’s influence in our culture” via=”no”] Since childhood, Chinero Nnamani has been fascinated by the world around her. As someone with too many ideas, deciding a career wasn’t a straightforward process. Chinero wanted to be a nurse, a graphic designer, a lawyer, a social activist, an inventor, a politician, a psychologist…and the list goes on. In her search for a calling, Chinero learned about: computer science and graphic design in Sweden, creative writing and public policy in California, philosophy and psychology in London, statistics and data management in India, anthropology and human anatomy in Nigeria, and much more. With these experiences, Chinero learned how deeply embedded African influences were to the foundations of civilizations. She then created the Chinero Nnamani brand to celebrate, and give well-deserved credit, to Africa’s influence in our culture and other cultures throughout the world. How do you blend technology and art in your aesthetic? The many interconnections between technology, mathematics, and art provide a wealth of material to emphasize the fusion of African influences. My patterns tend to also celebrate math and technology with geometric influences, and the use of simple grids and linear perspective. The symbiosis of art and technology, in my opinion, allows for the most striking prints and clothing designs. You make your own original prints, how easy or difficult has it been creating them? I enjoy making prints by hand, but I can’t emphasize enough how technology has changed the game, and become integral to how I create my patterns, as it is incredibly convenient to travel with a tablet and stylus. So to answer your question, it is very easy and fun to create my prints! Can you tell us more about what you worked on before starting your brand? Before starting my brand I worked as a freelance graphic designer, illustrator and web designer. I also worked as the Practice Manager of a Mental Health clinic. These experiences have only helped consolidate my undergraduate experiences, and contribute to my personal and professional growth as a thinker, advocate, collaborator, manager, and leader. What was particularly challenging to you when you decided to create the Chinero Nnamani brand? The most challenging aspect of starting the brand was human resources, and finding and/or training reliable people to uphold my quality standards in Nigeria. You really have to firmly and consistently foster an organizational culture of efficiency and high quality in Nigeria, or the quality will suffer without proper systems in place. Fortunately, I have steadily built an amazing team of people in Nigeria that are always eager to learn and excel. [bctt tweet=”…the most valuable things I learned were how embedded African influences were to the foundations of civilizations.” via=”no”] You are present online and your flagship store is at the Jabi Lake Mall in Abuja. How did you go about opening the physical store? Opening the store in Jabi, Abuja was a beautiful experience. From our massive ornate mirrors, to our gold shelving, and blends of ornamentation and joyful visuals, I really was able to fulfill my vision for the space and have it emphasize global acuity and African pride. What’s the creative process like for you? Where do you go, and what do you do, when you need inspiration? I typically begin with a simple doodle or sketch in a moleskin notebook. I like to be out in nature or sitting by a window when I want to create. Inspiration is drawn from the fluid forms and sharp colors of nature, music, traditional food, Nigerian folk art, masked dance, ancestral drums, Igbo attires, and the shear wealth of African influences and innovations in cultures and textiles throughout the world. What is your three-year growth plan for Chinero Nnamani? My three-year growth plan for the Chinero Nnamani brand is pursuing more expansion opportunities in the U.S. with physical store locations in malls, and pop-up events. I also plan to release more lifestyle products like furniture, leather goods, and more! In one sentence, how will you like to be remembered? I want to be remembered as a conscientious person who was Black, a Woman, and Proud. This is a sponsored post.
Ethel Marfo: We have to prepare boys to fully complement empowered girls
[bctt tweet=”Ethel Marfo: No matter how empowered a girl is, she’ll need a responsible man when she decides to get married” via=”no”] Ethel Adjorlolo Marfo is a social entrepreneur who is passionately Africa’s first Male Child Development Activist. She is the founder & CEO of Junior Shapers Africa, a social enterprise that provides grooming and mentoring for boys between 6-16 years. Junior Shapers Africa aspires boys to become responsible men and solid supporters of the modern African woman. Other enterprises founded by Ethel include Salon Cuties, a niche salon for children and Ghana Mompreneurs Club, a business support network for moms combining business and early years of motherhood. She has also worked as a Public Relations and Marketing Professional in various organizations. As mother of 3 daughters, Ethel is a firm believer of devoting time and preparing the boy child to fully complement the girl child we are tirelessly empowering today. Why choose to focus on male child empowerment? First of all, I am motivated by the future of my daughters. I have three beautiful daughters and my husband and I are giving them the best of nurturing and training they will need to survive as independent women. But it dawned on me that no matter how empowered or educated a girl is, she will need a responsible man or husband to co-manage her future home when she decides to get married. It’s important that children are raised in a holistic way by both mother and father. I was also concerned about the (social, emotional, spiritual) needs of the boy child who no one is paying attention to. This leads to a lot of dysfunctional men in our society frustrating hardworking women. Again, I was challenged by the fatherhood crisis that is on the increase. There are a lot of fathers shirking their responsibilities towards their children. Though a mother can teach children to be responsible and can also instill good character traits in them, a mother cannot role model for a boy on how to be a responsible man. A boy needs to see his father handle responsibilities of a man, husband, and a father to become one himself. To solve this challenge, I find good men to groom, mentor and nurture young boys to uphold high standards of integrity with strong family values and be responsible for himself and his community. Share with us the operation of Junior Shapers Africa? Is it a series of one-time courses or it’s a continuous learning up until graduation? It’s a continuous learning up till graduation. The Junior Boys Mentoring Clinic (JBMC) is the flagship program that oversees the mentoring and grooming of boys. There are basically three(3) levels with this program; The foundation level focuses on boys discovering and understanding who they are and appreciating themselves. Topics like temperaments, values, self-worth and essential life skills are treated at this level. The second is the Intermediate level where boys are groomed with the necessary leadership skills to lead themselves, colleagues and the outside world. Topics covered include team work, basic entrepreneurship skills, being a responsible and patriotic citizen among others. Boys at this level identify a need in their communities and provide a solution to it in our community project month. The Maturity level focuses on building sound and positive relationships with the opposite sex, parents, friends and family. Boys are mentored and nurtured on topics such as, understanding the role of a man, the synergy between men and women, communication and networking skills and personal branding. The objective is for boys to develop relationship building skills. Each level runs on a 12 month duration after which boys will graduate and move to the next level depending on our assessment of the boy’s development. Our monthly clinics are held on the last Sunday of every month plus an intensive man up boot camp during summer holidays at a fee. There is also the JSA Social Projects (Communities and Slums) which we devote during public holidays to address issues of boys in danger prone or less productive communities. We held an impactful mentoring clinic for boys in Jamestown, Accra on Easter Monday and preparing now towards the Liberia Refugee Camp for a similar clinic on AU holiday. How are you able to ensure this grooming doesn’t wear out once these boys get into the university? Boys will serve as JSA life-mentors after completing the final level or the matured class. They will be assigned mentees to inspire and mentor. They will be sharing their personal life stories when they were being mentored and the impact mentoring had on their personal and social life. What are some of the marketing tools you use to publicize your services and attract people to sign up? My greatest marketing tool has been social media (Facebook, the website, WhatsApp, Instagram, and LinkedIn), Radio and TV interviews. Secondly, by recommendation. Parents and subscribers recommend the program to their friends after they have enrolled their boys and have seen some positive attitudinal or behavioral change in their boys. [bctt tweet=”@Juniorshapersafrica we believe it’s easier to build strong boys than repair broken men” via=”no”] Tell us some of the challenges running Junior Shapers Africa and how you are tackling them? My first challenge is funding. Since it’s a non-profit organization, I mostly have to invest my personal money in our social projects and other programs we run. We sometimes depend on the benevolence of companies and individuals who have the vision of seeing boys empowered. Secondly, it’s a challenge finding more dedicated, responsible and well-mannered mentors for the boys. Some men do not see the need to groom and mentor these boys at the foundational ages of their lives. They come up with excuses when they are invited to come and inspire these boys on their journey to responsible manhood. Some say, that the boys are too young to receive such nurturing. Again, we lack the necessary infrastructure for our programs. I envision a facility with auditoriums for our mentoring sessions, a cinema, a
Frenny Jowi: Never muffle your dreams thinking that you are not ready yet
[bctt tweet=”Reaping profits from the media space while vouching for public-interest journalism is Frenny Jowi’s hustle” via=”no”] Frenny Jowi is a journalist, a digital media and PR consultant. She also creates media coverage strategies with a bias on social media campaigns. Currently Frenny is the lead consultant at Media Focus on Africa, as a media relations trainer, digital journalism trainer, and radio producer. For 4 years Frenny had a successful career at one of the world’s leading international broadcasters, the BBC. While working for BBC Africa both in Kenya and the United Kingdom, she led several productions including creating digital content for younger audiences and news coverage of historic president Obama visit to Africa. Showing off her inner #MotherlandMogul, Frenny is also the Founder Image Masters PR & Communications, where she works in partnership with the UK-based Peter Burdin Africa Foundation and world roving Ilona Eveleens Media. To top that all off, Frenny also works as a volunteer youth mentor and freelance journalist. Tell us, how did you get to the BBC from a local Kenyan media house? I worked briefly at a little-known community radio station, Exodus Network, then moved into a giant newsroom, the Nation Media Group headquarters in Nairobi. It was my first real experience of working in a converged in newsroom. I enjoyed the complexity of things. KTN came to recruit from my school when I was in my third year. My adventurous self then jumped into TV journalism. All this while, the editors made me file international stories as a trainee reporter. The tone of the wire copies about Africa made me uncomfortable. I wondered, where was Africa’s genuine voice on the global debate and take on issues? I wanted the news through African eyes for the world. As a young African I was best placed to tell the story. The international broadcaster I had grown up listening to, was the first to spot my talent, so I joined as an intern after doing some voice test, translation and script writing interviews. I started off as an intern at the East Africa Bureau in Nairobi and quickly gained skills as a bilingual reporter and producer for BBC Swahili and many other BBC World Service Programmes/ My favourite was and still is the Fifth Floor Programme. I told the African story as I had dreamt. I was nominated for the 2014 Kenya Annual Journalism Excellence in Journalism Awards. [bctt tweet=”I told the African story as I had dreamt – Frenny Jowi ” username=”SheLeadsAfrica”] What prompted you to move back to Kenya? Moving to London to work for the BBC was one the most exciting moments in my career at the BBC. I loved London’s palace gardens! Kensington was my best, the Gothic architecture and the Thames during summer. After one year of doing so much including producing President Obama’s visit to Africa, my work visa practically sent me packing! That was not a bad thing, I was to wait for one year cool off period to renew my work visa, but then came flooding ideas of what I could do at home instead of a rigorous visa application process. At the time when I lived in London, there was a growing anti-migrant sentiment. My work visa had labeled me such, migrant staff. London treated me well, but I don’t want to shy away from saying the migrant stories made me very uncomfortable. I was working from the centre of the world when waves of Brexit became more pronounced. I was right at the centre of one of the world’s most influential broadcasters when news of drowning African migrants would dominate the news for weeks. Meeting my former schoolmates who had settled in London permanently, we often talked much about we could do for the continent, it wasn’t just talk for me. I am back home to do something for the continent. Why do you call yourself a media entrepreneur? When I started working in the newsroom, I realized the industry was evolving fast and profits were put first. I felt that this compromised storytelling as public interest was given second priority or none at all. I also saw the potential in digital migration and social media that opened up space for multiple media houses. This was supported with more democratic space in Kenya, that allowed countless radio and TV stations to operate freely. So, I sought to reap profits from the growing media space. At the same time, I wanted to rigorously vouch for a public-interest journalism model. Despite lacking experience in running a business, I registered my company and started off pitching for work as a communications consultant and content producer. I was confident the myriad new radio and TV stations needed quality content. It was just the right time to turn my journalism skills into a strong business idea. My company, Image Masters, had been a dormant Facebook page for four years. I breathed life into it, created a company profile and hit the ground running producing for the BBC’s Arts Daily Programme. I then moved on to consult for KTN, a leading TV station in Kenya that was then setting up Kenya’s first 24-hour news channel. Since then, I have worked with many other clients create alternative educative content for younger audiences. My biggest project now radio plays and shows themed on women leadership. I have a bias for social media which many organizations are now embracing as mainstream. One year on, I am now proudly self-employed and working with great partners to deliver for clients. I am leveraging on partnerships to compensate for the need of staff. The future can only be bright. What is the first thing any young woman who wants to start out as a media entrepreneur do? Let confidence and courage lead you. Never muffle your dreams thinking that you are not ready yet. Carefully reconsider your talents, skills, and networks. Figure out how much of your abilities are lying underutilized. Get to work. I know you may
Ngasuma Kanyeka: Creating cutting edge communication solutions
[bctt tweet=”You have to have a 360-degree view of the world around you to create the type of solutions we do” via=”no”] Known for her tenacious spirit, humor, and sharp thinking, Ngasuma Kanyeka is a Dar e Salaam based entrepreneur, strategic thinker and feminist. Her company, Capacitate Consulting Ltd creates cutting edge communication solutions for institutions and governments. Ngasuma was involved in the creation of the national communication strategy for the oil and gas sector in Tanzania in order to manage expectations of various stakeholders. She has been an integral part of the African Union Youth Volunteer Corps since its inception. When asked which colour crayon she would be if she was added to a new crayon box her answer was RED because that describes her bold passion. Ngasuma shares her passions and entrepreneurial experiences which I hope will inspire you to harness your talents. What is Ngasuma best known for? I am known for my tenacious spirit, humor and sharp thinking. Also, I am an incurable sarcastic enthusiast who loves a good play on words (I have an artistic flare). I am known for being a dynamic, strategic thinker who loves a good challenge and for lighting fire under peoples’ backside to get moving. I visualize a lot of the world and I believe we are more connected than we realize. Oh and without wanting to change it, even if I could, I am an African, a feminist, a woman (these three are not in any particular order of priority) and fundamentally a human being. A little hippy, a little nerdy and a little cool. What is Capacitate Consulting Ltd and what prompted you to start it? As part of my Masters’ studies, I investigated women who prevail beyond their circumstances and manage to achieve wellbeing. This was based on a psychological theory known as Salutogenesis. I was fascinated and I learnt a great deal about women who managed to navigate their existence and lead balanced, thriving lives. I met a woman who really impressed me and made me question how I had ended up with 17 years of education and I had not recognized my own power and the endless opportunities availed to me in this world. That is what prompted me to start Capacitate. I met a woman who really impressed me and made me question how I had ended up with 17 years of education and I had not recognized my own power and the endless opportunities availed to me in this world. That is what prompted me to start Capacitate. From a young age, I started to volunteer my skills and expertise and enthusiasm. When I was just 16, I was running environmental campaigns with the Jane Goddall Institute. Also, I was engaged in my community from teaching kids in my neighborhood during my holiday break to running awareness campaigns to empower girls. I have always been a busy bee, refusing to see that there were challenges too great to be tackled. I have always wanted to contribute and become a doer. That is how I ended up working as a journalist, that curiosity sparks a need to voice these issues, but my analytical side wanted the numbers to back it up and so I studied for a degree in IT. Meanwhile, I was interested in human behavior which is how I ended up studying Health Promotion. It makes perfect sense to me, but it is an upheaval of confusion for people looking at my resume. I recently got a short story accepted for publication and two poems published by a UNESCO project called Badilisha. So Meanwhile, I was interested in human behavior which is how I ended up studying Health Promotion. It makes perfect sense to me, but it is an upheaval of confusion for people looking at my resume. I recently got a short story accepted for publication and two poems published by a UNESCO project called Badilisha. So Capacitate encompasses these passions, it is the coming together of skills and expertise that my colleagues and I have garnered through the years to create cutting edge communication solutions for institutions and governments. You have to have a 360-degreee view of the world around you to create the type of solutions we do. Tell me something about your last job, other than money, that has inspired you to keep doing what you do. I am actually selective about projects I take, I work through referrals. Ultimately, I want to look at myself in the mirror and be satisfied. So I have turned down several, supposedly lucrative projects that did not sit well with my value system. I did not come here to do evil. One of the recent projects I am happy about is when I led the creation of the national communication strategy for the oil and gas sector in Tanzania to manage expectations of various stakeholders. Communities, where the oil and gas extraction activities take place, believed that they would get rich overnight. This expectation management strategy will build their understanding of the sector and also create a sense of ownership for them to make deliberate steps to benefit from the sector as it develops. I wanted to be part of changing the narrative that natural resources are a curse, it lends too much to that narrative that Africa is a dark continent. We Africans are not cursed. We are intelligent beings that can manage, make decisions and make choices once we are informed of what our options are, like everyone else in the world we want the best for ourselves. I am also exceptionally proud of the African Union Youth Volunteer Corps program that I have been a part of since inception, there is no greater joy than to see the endless number of African youth that has grown and thrived from it. It is truly one of the greatest programs in the world, and it has fostered a greater understanding of who we are as a people and the