Tejumade Adefioye-Dairo is a graduate of Industrial Chemistry from Bowen University, Nigeria. She is also the founder of Haute Global company. Her brand, Haute Signatures specializes in the sale of handbags, shoes, jewelry, and sunglasses.
When Tejumola is not thinking about new bag designs, she is looking for the next best fashion deals for her clients online. In this interview, she shares here growth from personal shopper to #MotherlandMogul and how she has used social media to grow her brand.
What inspired you to start your brand?
I started as a personal shopper but I got tired of traveling as a personal shopper. Also, I wanted to start a brand for Nigerians and sell at the same price or even more affordable than other international stores.
How have you used social media to grow your brand’s publicity?
I have profiles/pages on Instagram, Facebook, and Twitter. I put more concentration on Instagram because it gives me the opportunity to reach a larger audience and my target market is mainly on Instagram.
I have faced several challenges promoting my brand online- Tejumade Adefioye-Dairo Click To Tweet
What are some of the challenges you have faced online while trying to promote your brand?
I have faced quite a number of challenges but the three biggest ones have been;
- Trust – Lots of Nigerians have been scammed online so they find it difficult to pay for items they have not seen.
- Competition from lazy people who just steal your pictures, brand it as theirs and try to rip off innocent people or buy from us and sell at ridiculous prices.
- Logistics problem in Nigeria. Fast delivery comes really expensive and people won’t want to buy a product of 500-5000 and have to pay as high as 2000 for delivery.
Describe your product retail stages. How does your product move from your store to the final consumer after an online purchase?
First, I think of and imagine a design, then I contact my manufacturer and we agree on a price. They produce the items and ship them to me. The last stage is marketing and sales.
Which social media platform has been a better contribution to your sales?
Are you satisfied with the current progress of your social media channels? Give reasons for your answer.
No. There are still much more people who need to know of our brand.
What advice would you give to someone who is intending to begin a social media business?
Calm down and please keep investing your profit.
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