Personal branding takeaways from Adenike Oyetunde
[bctt tweet=”We share lessons from Adenike Oyetunde’s successful personal brand story, which is inspiring audiences.” via=”no”] Personal branding expert, and Forbes contributor Glenn Llopis says; “A personal brand is the total experience of someone having a relationship with who you are and what you represent as an individual”. The boom of social media has also […]
Do male ideas rock and female ideas suck? 10 things women founders need to do to get funded!
[bctt tweet=”The statistics on Venture capital funding do not favour women founders” username=”SheLeadsAfrica”] You are a young woman, you are innovative, you have many ideas and you just launched a tech startup! Now, you need to get funded to take your startup where you want it to be. You have applied here and there and […]
6 ways to improve your stakeholder relationships
[bctt tweet=”In business you need more allies than adversaries, keep your allies happy with these tips” via=”no”] For any business to succeed, stakeholders must be well taken care of. These are your clients, suppliers, partners, investors, employees and the broad community who have an interest in your business. When a stakeholder is not taken care […]
Isis Nyong’o Madison: The journey has to be worth it
[bctt tweet=”African founders have to actively create the environment needed for success – Isis Nyong’o Madison” username=”SheLeadsAfrica”] Isis Nyong’o Madison is a well-known media and technology leader in Africa who has held leadership roles at Asphalt & Ink, InMobi, Google and MTV. Over the past decade, she has made her mark scaling media and digital […]
Case study: How your business can stand out from the competition
[bctt tweet=”Competition is a “necessary evil” of doing business, here’s how to make yours stand out” username=”SheLeadsAfrica”] If you’re in business, competition is something you can’t do without. In other words, competition is a “necessary evil” of doing business. It does not, however, mean that competition in your business area is a bad thing. On […]
5 steps to developing business systems that work for start-ups
[bctt tweet=”@jeanette_nk summarises the lessons she learned building business systems for her start-up” username=”SheLeadsAfrica”] So, you finally have a concept and business plan finalised. You’re ready to begin operating but don’t know where to start? This is usually where consulting firms sweep in and offer help for a fee. Although outsourcing usually benefits most small […]
Lessons we can learn about building a social brand from Seatbelts&Openspaces
[bctt tweet=”It is important to incorporate a social issue that can be part and parcel of the story behind your brand” username=”SheLeadsAfrica”] Social branding is important in trying to build enterprises that are btoh sustainable and socially responsible. We can learn a few lessons from Seatbelts&Openspaces CEO, Thuto Sekate. Seatbelts&Openspaces is an ethically social brand […]
Why research in business should be a daily routine
One of the very first lessons I learnt about entrepreneurship, is that if I don’t do it, someone else will and that once you do it, everyone else will. Let me break it down. The first lesson is probably much easier —someone will, eventually, spot the gap in the market and attempt to fill it. […]
Spinning straws to gold the Coco Chanel way
“Beauty begins the moment you decide to be yourself” – Coco Chanel Ever felt a scent so distinct, so exotic and yet so familiar that it makes your head spin? That is what Chanel number 5 perfume does to you. The best-selling perfume in the world, and yet so few of us know the story behind […]
Against all odds (bouncing back after a failed business)
I recently experienced a failed business and it would have been devastating if not for my support team. The good thing about failure for a positive minded person (which should be the mind set of an entrepreneur) is the ability to use the experience as a learning process. When a business venture fails there are […]