“At the age of 12, I was already selling.” Meet Feligold Food and Spice owner, Felicia Ogumah
Felicia Ogumah is the brains and strength behind Feligold Food and Spices, a food company based in Warri, Delta State that began in October 2019. They package and sell food items like dry fish, crayfish, prawns, melons and local spices. Felicia’s business skill is something that has been cultivated since childhood. She says, “I grew up selling. At the age of 12, I was already selling. I think it is something that is a part of me. My friends tell me ” Feli there is nothing you can not sell. Even if they package stick and give you, you will sell.” This article covers Felicia’s experiences running Feligold food and spice and valuable lessons you can take away from it. Warning: Checking Felicia’s Facebook and Instagram page, will make you buy something. What is the inspiration behind Feligold Food and Spice? It, first of all, came as an insight, an inspiration from God. When I first started, it was something I really just wanted to do with everything that I have and am. God was stirring it in my heart to do it and so far it has been very profitable. God has been involved in the sourcing to get my products. I had no level of experience, I had no one putting me through, I did not go for any offline or even online training on Food and Spice. Divine connection came in. God was strategically connecting me to people. In fact, I am amazed! [bctt tweet=”If it is just crayfish you want to sell, put all your effort into selling that crayfish. Don’t jump into doing everything at once. Pick one thing and try to get the best out of it before moving to something else.” username=”SheLeadsAfrica”] How do you manage Feligold Food and Spice? For now, we ship to Benin, Enugu, Port Harcourt, Anambra. We have even shipped to a customer in Europe. That particular customer contacted me through Instagram. In fact, I get most of my customers online. The lockdown affected us because most of my clients are outside Delta State. When the roads were eventually opened, the cost of the way-bill was high. Doing business right now is not the way it was before the virus. I pray everything goes back to normal” [bctt tweet=”If you choose to do something, let it be something people identify you with because you are passionate about what you are doing.” username=”SheLeadsAfrica”] From her business experience with Feligold Food and Spice, Felicia has three major business tips. Have a good reason for starting your business. Don’t go into the food business only because you think it is something that must sell. Everybody is into food business now. You have to have a passion for it and know why you started. It is important to know your why! Be focused. If it is just crayfish you want to sell, put all your effort into selling that crayfish. Don’t jump into doing everything at once. Pick one thing and try to get the best out of it before moving to something else. Be known for something. Let people know you for something. If you choose to do something, let it be something people identify you with because you are passionate about what you are doing.
“My Goals Define Who I Am.” Meet Ayomiposi Ogunti, Founder of Ideabud
Your goals are the key to success in your career or your business. As you get closer to achieving your goals, the chances of truly finding yourself increase immensely because you’re constantly breaking barriers and getting to know who you truly are. “My goals define who I am!” Ayomiposi isn’t taking chances when it comes to achieving the impossible. She’s the founder of IdeaBud and is breaking boundaries in her business. Who is Ayomiposi Ogunti? I’ve lived in Lagos almost all my life till I went to the University Of Ilorin for my tertiary education. Before I started Ideabud, I had worked with two management consulting firms as a research analyst and a team lead for performance monitoring and evaluation. I did this for a while before deciding to start my own business. I’m really passionate about people’s development as regards their careers and personal growth. I’m also passionate about entrepreneurship and creativity. One thing about me is I get excited about new things. It could even be something old that’s done in a new and refreshing way. What ignited the spark to start IdeaBud? Deep down, I always wanted to help people bring their ideas to life. No matter how scary or tasking those ideas are. I just enjoy helping people out with whatever it could be. People would always say, “Ayomiposi has the answers!” After numerous conversations with top executives, colleagues, friends and the likes, I discovered that most people had brilliant ideas but couldn’t bring it to life. They were always stuck at the implementation stage. I saw a void and decided to fill it. The heart of IDEABUD is passion. Let’s track back a little since I started working with corporate organizations, I had always wanted to see people excel in their respective fields and businesses. Not everyone has the luxury of time to monitor a project from the startup phase until it gains ground and becomes something spectacular. This is where my passion comes in. What business challenges have you faced and how have those challenges shaped your mindset? Most businesses that operate in the field of consultation experience a very similar challenge which is getting clients. Without clients, a business cannot operate. You can discuss with clients over and over only for them to change their mind when you think the project is 95% ready to kick off. Another challenge I’ve faced is how to create content to drive IDEABUD. This might appear like a minor issue but it was a major stumbling block. The thing with consulting is you have to be careful how you project your content to your audience because it tends to become technical rather than relatable. It got to the point where I needed to take a step back and reevaluate the situation of my business and map out ways I could reach out to people better. It was during this evaluation stage I came across a guide from SheLeadsAfrica’s Facebook page about storytelling. It really helped me in so many ways. These challenges have helped Ideabud become a business that people can actually relate to. It put us on a path to being the best at what we do. What have you learned so far from running this business? I learnt at the early stage that establishing a standard operating procedure goes a really long way. This procedure has served as a guideline for me when dealing with clients, because, before then, I just dealt with clients as the spirit led. It really messed up a whole lot of things for me and the client. So, you should always have a standard operating procedure that helps you identify what needs to be done at specific points in time. Ayomiposi is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on Instagram and LinkedIn.
The Ideal Startup Employee
In the 1950s, the average age of a company on the S&P 500 index was 60. Today, that number is less than 18. This just means that the most successful corporations are growing three times faster than they have in the past. To succeed at this rate of rapid change, employees and business leaders in start-ups have had to adapt by adopting growth mindsets, learning new skills, and embracing flexibility. In this article, I will be sharing some valuable tips that make you stand out as an exceptional startup employee. It takes a certain type of personality to want to work at a startup . So just before you submit that resume, take a moment to compare your assets to these must-have traits below: 1. Adopting the Idea Generator personality Most business owners value employees who are able to take it upon themselves to do some exploring on their own, generate, develop, and communicate new ideas while figuring out solutions to difficult challenges. This involves taking ownership and wearing the hat of a divergent thinker. Come up with many ideas, select the best idea (or ideas) and work to implement the idea and put it into practice frequently. 2. Thriving in organized chaos The best way to describe a startup is as fragile as a newborn baby. Some days, you wake up and realize, “What we’re building isn’t actually scalable.” The immediate reaction to this would be to change things immediately. The best startup employees not only understand this but are ready to adapt to new changes alongside helping you spot issues along the way for the improvement of the whole. 3. Adapt to changing processes As times change, processes change too. What that means is, you have to not expect things to always be set in stone in a startup. Obviously, the goal for these sorts of organizations is to find the ideal standards and build processes and best practices that scale and age well. Most of all, the ideal employee just understands when things need to change at a moment’s notice and be willing to run and sprint with it. 4. Look beyond the formal job responsibilities When you’re working in a startup environment, there is a never-ending list of things that can be done. On some days, my to-do list ranges from “in the weeds” tasks like prospective candidate follow-ups, vendor follow-ups and training new employees. Juggling multiple tasks can be extremely mentally tasking, however, the great startup employees realize they are building their “future role” at the company and beyond so they take it upon themselves to not only get their own work done, and done exceptionally well, but find other ways to check things off the company’s to-do list– even if it means being a salesperson for an hour. 5. Don’t measure your value between the hours of 9 to 5 In order to be a valuable addition to a fast-growing startup, you have to be fine with the fact that your day won’t always start right at 9:00 AM and end the moment the clock hits 5:00 PM. Some days will start earlier than normal and other days will go late. Some weekends, you’ll even find that you want to get some work done yourself so that you don’t have a crazy week ahead. In a startup, you typically have more freedom, but with that freedom comes with high expectations of exponential value. 6. Replace short-term rewards for the longer-term payoff It is common knowledge that building something great takes time. It’s also amazing to hear people say, “I was one of the pioneer staff at Uber,” or, “I was part of the first 20 at Microsoft.” In society, these early employees are praised and idolized almost just as much as the founders. If you want to be part of that pioneer group though, you have to really come to terms with the fact that none of those early employees signed themselves up for a “job.” Most of them believed in the vision. They wanted to be part of the building process and bring the founder’s vision to life. 7. Be intellectually curious and willing to learn Working in a startup can be hard because almost everything you do is the “first time.” You’re constantly in exploration mode, which means you’re probably going to be fumbling in the dark for a while. A great startup employee thrives in this sort of high learning environment. They take it upon themselves to do some learning on their own without management having to necessarily push you. Independently identify resources needed to improve on existing skills. Every day is a fire-fighting day for a startup. I have come to realize that both large and small companies will invest in team members who are ready to adapt to change with an intense sense of ownership over their responsibilities, and often beyond them as well. Be ready to bring something new to the table on a daily basis!
“Your Skin Is A Priority” Meet Adi + Bolga Co-Founder Oluwaferanmi Ogundipe
If you meet Feranmi, you may wonder, “why does she love skincare so much? What is it about skincare that makes her tick?” Feranmi’s love for skincare stemmed from her personal battle with acne some years ago. During our conversation, she said, “I wasn’t one to have acne and at one point I had terrible acne and everyone was like “Feranmi, what is going on with your skin?” Struggling with acne or other skin conditions? Download the Adi + Bolga app to get skin care advice and solutions today! I remember walking into pharmacies to ask for a solution and they couldn’t quite give me guidance. I remember going back and asking a new friend that I just met because I saw that she had some insight into skincare and she said, “I think you have combination skin and you should get a gel cleanser.” I got the gel cleanser and just that small tip from her made my life so much easier. My co-founder and have had this type of experience so we said why don’t we just create something for skincare that will help people out?” “Your skin is a priority” Feranmi believes that skincare is a necessity for every person. That is one of the guiding ideas for the platform she and her co-founder are working tirelessly to create. However, she acknowledges that different reasons- a major one being money, keeps us from making our skincare a priority. Adi + Bolga plans to help out with this by creating a budget-friendly system for buying skincare products. As Feranmi said, “we are trying to see if we can help people pay in installments for some of the products because not everyone can afford to buy all of the products they need at once. This will really be for those who have serious problems with acne or other skin care conditions.” Adi + Bolga has just launched its platform, BARE to help you navigate the confusing chatter around skincare, particularly for black men and women anywhere in the world, through virtual consultations and accurate product matching to skin type and skin conditions. On their platform, you can get a skin analysis, product recommendations, and a clear plan on how to use them. Adi + Bolga is also the parent company of Bare the Community, an interactive online community for skincare lovers. On there, they share stunning skincare content and offer great advice and product recommendations for different skin types and conditions. What you can learn from Feranmi’s business experience Know your why: Your goal should be at the forefront of your mind. Be clear on your why. Know what you are in that space to do. This will guide the skills you decide to learn to run your business well. This will also guide the kind of strategies you put in place for your business. Listen to your customers: Sometimes, people reach out to us for product recommendations and the product we may want to recommend is not within their budget or easily accessible in their location. This lets us know how best we can serve our audience. It may now lead to questions like, do we look for cheaper or more accessible products to recommend? Do we contact the brand to find out if they can make their product accessible to our audience? Make your services clear: It is important to make your services clear and understandable to the people you are trying to serve. One of our main challenges is getting people to understand that our service is new. It is not common. We are introducing a new idea to the public and it is always a challenge getting them to understand what we do and why it is beneficial. Let’s say I develop a cream, that will be easy to sell because everybody understands what cream is and what cream should do. I can easily push that but a beauty tech platform is different. It is a very new idea so I need to make sure our services are clear. You can join the Adi+Bolga community by following Bare the Community on Twitter and Instagram. For more juicy skincare tips sign up for their newsletters.
“Pay Attention To What You Eat!” Meet Patience Bature, CEO Parkea Ventures
Most times, we can’t really determine what life has in store for us. Some people already know how the next few years of their lives would go but all of that could change with one experience. Patience is the CEO of Parkea ventures. She’s proud of how she’s been able to juggle life as a mother, wife and business owner. Who is Patience Bature? Watching my mum handle food-related businesses sparked my interest in business which grew as I got more involved. After school, my siblings and I had to assist her at the shop so there wasn’t any room for laziness. You always had to be engaged. So I’d say my childhood was really engaging! There was always something to do. Seeing the effects of years and years of hard work on my mum made me stop to think and reevaluate things. It gave me an idea, so I switched my focus towards general well-being and why we need to be intentional about the food we eat. What ignited the spark to start Parkea ventures? I needed to find the perfect cereal for my baby who was fast approaching the stage where he had to stop breastfeeding. I tried various products but none was able to keep him satisfied till the next morning. This pushed me to carry out research and I discovered something golden. I was able to create a formula that had numerous nutrients which were perfect for my baby. After making the switch to this formula, I noticed that he slept better. He didn’t wake up at intervals like he used to. I just had to recommend it to my friends who were also nursing mothers. Let’s just say it was a long chain of recommendations, my friends recommended me to other mothers and it went on and on until I could no longer produce at home. Even a doctor got to find out about the formula and requested for a batch. That was how the business itself started. What business challenges have you faced and how have those challenges shaped your mindset? My first challenge was moving from producing in my home to producing in an actual factory. It wasn’t easy getting used to that switch at all. Secondly, we had to approach a commercial factory for production and it’s been affecting our profit margin. The more we discover new products from the archer grain, the more the business grows which demands more from us and that could be tasking. Thirdly, it’s been difficult to get the necessary equipment that would help increase product range. This leads us to the last challenge which has been funding. It hasn’t been easy getting the funds for this business. I can see there’s a potential market for it. I just need to find creative ways to tap into it. I’ve been able to learn from all those challenges that it’s okay to fail and experience difficulties because that’s the only way to truly grow. I could work with smallholder farmers to fight the issue of scarcity which would protect me from various market factors. Giving up is not an option. What have you learned so far from running this business? Entrepreneurship is war but the customer is key. This means that everything should always revolve around your customers. This has helped me develop patience. I fully understand that life is filled with challenges and we just have to keep striving till we’re able to achieve all our set goals. How have you been able to balance life as a mother, a wife and a business owner It’s not been a very easy ride. The funny thing is I’ve always been into business. Till this day, I’ve never worked as a staff for anyone and I intend to keep it that way. The best part about this is I married a man who really understands my goals. He’s very supportive so it’s easy for me to handle all of these without any hassles. Patience is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on Facebook.
“I Turned My Love For Food Into A Business” Meet Comfort Oluwasesan, CEO HealthyTreatIb
Anyone can achieve the unimaginable and that includes you! After battling with high blood pressure and depression, Comfort had to relearn everything she knew. She was determined to have a success story. Today, Comfort is the CEO of HealthyTreatIb, an HR consultant and also a visual artist. Who is Comfort Oluwasesan? While growing up, my parents felt I was going to study journalism or law because I always had my way with words. They didn’t know I had plans to study applied arts. I didn’t get their full support at first but eventually, they gave in because they knew I was really handy. I enjoyed getting things done with my hands so much. Geeting handy is just a piece of the iceberg. Another interesting fact about me is my love for food. I really love food! Yes, I admit I’m a foodie even my favourite TV programs are food shows. I can’t just get enough of it. This was where the passion for the business came from. I’m a very fun person and there’s really no dull moment around me. What ignited the spark to start HealthyTreatIb? Remember I said I love food? That didn’t do justice to how much I enjoy food. When it comes to everything related to food, I’m there! I could cook for hours without even realizing it. I just decided to go into it once and for all and help people enjoy what I enjoy when it comes to food. During the early stages of my marriage, it seemed like things were going bad. At some point, I was hypertensive, anxious and even went into depression. My blood pressure rose drastically. To be honest, I felt like I wasn’t going to survive it. This went on till I met a cardiologist who made me understand that I was only experiencing all of that because of stress. He emphasized the benefits of adopting a very healthy lifestyle. He went further to say how having a healthy meal plan, proper attention to the body and constant rest can help someone live without sickness and health problems. This was what made me start the restaurant. I wanted to create an avenue for people to be able to eat right! What would you say is the heart of your business? The drive for my business is the fact that I believe people should be able to eat healthy foods. Healthy eating doesn’t necessarily mean eating boring food. We always want to provide solutions to the problem of food. So the heart of the business is providing quality services for our clients anytime and any day. What business challenges have you faced and how have those challenges shaped your mindset? If anyone tells me that there’s a business that doesn’t have challenges I’d tell the person that I can fly because every business comes with its own challenges. When I started this business, it was a whole lot! It was not easy! At the early stage of my business, I once attended to this client who put me through hell. I had to spend hours convincing her that she had nothing to worry about. After the meal was eventually delivered, she practically insulted everything I had done. I really felt terrible. She compared me with someone who had already been in the business for years! I didn’t let that weigh me down. I evaluated my business and mapped out the things that were not working well and made sure I improved on them. What have you learned so far from running this business? I’ve learnt that consistency and patience are very key factors when it comes to business. There are days you make sales, there are days you don’t. On both days, you should ensure you do what you’re supposed to do. If you’re not consistent, people would forget you. For patience, Rome was not built in a day. You have to believe that as your business grows, things would definitely get better provided you keep doing all the things you need to do. Perseverance is also an important lesson I’ve learnt. You just have to keep going regardless. Comfort is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on HealthyTreatIb,.
“You Have To Learn To Stand Your Ground”- Jane Frances Esegha, Founder, JF Segha
Although Jane studied architecture, she had very little interest in designing structures. After NYSC, she worked in an architecture firm but felt stagnant in her role and this made her depressed. One day, Jane’s boss introduced her to site supervision and in December 2017, Jane Frances quit her job to go into construction full-time. In January 2020 she established JFSegha. In five years, Jane hopes that JFSegha will be working with international construction brands to execute global construction deals. Jane has a diploma in Interior Design from the British School of Interior Design and a certificate in Project Management. This article contains Jane’s business journey, tangible lessons from Jane’s experience with her construction company, JF Segha. What inspired you to start your own construction company? In secondary school, my teachers kept telling me that I would become an architect because I was good at Technical Drawing. At the time, I didn’t even know what exactly an architect did. I grew up in a small town in Ondo and there were no architects there. When I got into university, it was a different ball game altogether. Studying architecture was fun but I did not enjoy it if I am being honest. I was supposed to do a masters degree in architecture but I did not. I deferred my admission because I just knew that it wasn’t for me. I am glad I did not waste those two years. I got a job after NYSC and that job introduced me to construction work. I found that I loved being on-site, I loved supervising the artisans and seeing the construction come to life. I could relate well with the workers, talk about materials, finishing and I loved every bit of it. How do you manage to work with different people on a construction job? When we have work I am on the site 24/7. If I am not there, someone else I trust will be representing JF Segha. Our motto at JF Segha is to be thorough in our approach and dealings so we do not leave anything unsupervised. I design what I want to see and give clear directions but I also stay there to make sure that everything is done well and that they pay attention to details. Also, my experience supervising constructions since 2017 has taught me a lot about managing people and artisans in general. From your experience with JF Segha, what advice do you have for fellow entrepreneurs and business owners? Stand on your word! As a woman in my line of work, you have to learn to stand on your word. The artisans will try to advise you to go their way. They will say, “ah Madam do this now, leave am like that…” You can’t listen to that. You have to be stern. You have to know what you want to achieve. Don’t fall into mediocrity. If you are selling quality, you cannot allow anybody to sway you because there is a lot of mediocrity in this country, a lot of people telling you to manage. No, I do not want to manage. You have to know what you want and stand by it. No one should change your mind. I have had to let go off a lot of workers because of mediocrity. What do you mean by I should manage?” Perseverance is very important. Running a business is stressful and as such, you must be strong enough to withstand the challenges that would come your way. Artisans will try to stress you, clients, almost everyone will make demands on you and your time but you have to remember why you wanted to have a business in the first place Jane is one of the She Leads Africa x Oxfam High Growth Coaching Program. Click here to find out more about JFSegha and keep up with their journey on Instagram and Facebook.
VISA SPOTLIGHT SERIES ON SKINCARE ENTHUSIAST: TERRYANNE CHEBET – FOUNDER, KEYARA ORGANICS
When Terryanne’s eldest daughter was little, she struggled with a dry skin condition called Eczema. Terryanne searched for a natural skincare solution that would heal her daughter’s skin but could hardly find any in Kenya. Based on a doctor’s recommendation, she tried shea butter and it worked. Terryanne soon realised that some mothers in her circle were also searching for natural solutions to their children’s eczema. This spurred her to start Keyara Organics- a leading home-grown skincare brand in Kenya. Terryanne Chebet is a Media and Communications professional with more than 15 years of experience in Media practice, Media leadership and Management. She is also the founder of Africa’s Leading Ladies, an online group for African women to connect, learn and share experiences. She started Keyara Organics from her kitchen and it has flourished because of her expertise and passion. This piece is about Terryanne’s journey with Keyara Organics and the lessons you can take away from her experience. What is the intention behind Keyara Organics? The intention behind Keyara organics has always been to provide a skincare solution for the whole family using as many natural ingredients as we can. We aim to make products available for the man in the house, the woman in the house, the child, the toddler- we want everyone to be catered to. What inspired your decision to leave journalism to start Keyara organics? There were so many things that I needed to do with my life and I would not have been able to do them while working as a journalist. It would not have been fair to the job. It would take too much of my time and waste their time as well. So I decided to focus on what I needed to do to be able to get to where I wanted to go. I am 41 years old right now and I have been telling my friends that “this is possibly my highest productive decade so you may not see me much, you may not hang out with me a lot.”When I am 50, 60, 70, I can relax and enjoy life a lot more. I also left because I needed to be home more. As a journalist, I could count the number of times I was actually home before 10 PM for the 10 or 12 years of my career. Has your experience as a journalist helped in running Keyara? My journalistic background has helped me immensely. Being in the public eye has helped me put my brand in a place where I can reach many people. It has helped in building a better brand and getting visibility from media houses. Also, the confidence I have today may not be there if I had not been a journalist before this. What are some of the challenges you have experienced and how have you dealt with them? One of the biggest problems is the packaging and I believe this is an African problem. Many of us in the skincare space has had a problem getting quality local packaging. So we end up having to import packaging. That affects the margin because we are paying for freight and a higher grade of plastic. All this eventually affects the pricing of our products. We have thought of different ways to solve this problem and one of them involves buying a moulding machine to make our own plastics but it is very expensive. However, one of us in the skincare space decided to fill the gap by shipping in containers in bulk and then we buy from her. Sourcing products has also been quite a challenge. For instance, shea butter comes from West Africa and shipping it into Kenya is very expensive. Luckily for us, we found out that shea butter is also available in Northern Uganda and South Sudan and they are neighbouring countries. So now we source from Northern Uganda. In running your business, you interact a lot with local communities and business. In your opinion, how important do you think local communities are to the businesses they choose to support? They are absolutely important. I think that it is a thing of pride to be able to invest in our own and contribute to these little economies. I am pretty big on working with what we have locally and patronising small businesses in our communities. For us at Keyara, we source raw materials like aloe vera from local farmers in Kenya that harvest those items. Supporting local businesses will never stop being a priority for us. In a couple of years, we have seen the skincare industry in Africa grow- brands are consistently popping up in Kenya, Nigeria, Ghana and we are effectively creating an economy of our own through our patronage. By supporting local businesses, we also create gainful employment. Whether it is a full-time person or a consultant, the people who are working on packaging, the people who print out labels- the whole value chain gets impacted and enriched. The more we push for our African brands to grow and support them, the more we grow our economies. What advice would you give to someone who wants to start a business of their own? This might sound cliche but just start. Start where you are, start with what you have. Just start. I started Keyara organics with about 60,000 shillings which is 600 dollars which I took out of my salary. I bought some shea butter and some containers and began producing in my kitchen. Looking back, had I thought that let me wait for big money to come in, let me wait for a million shillings, I would not have started it. So my advice is start where you are, start with what you have and start on something that you are passionate about. Nothing beats creativity. There is a lot of copycatting in the small business space and I understand that because it is a lot cheaper and easier to start out copying someone
SAFE SPACE WEBINAR WITH TOLULOPE FABOYEDE: HOW TO INVEST (SEP 18)
It’s time to get your finances in check! So you’re one of the people who finds themselves drifting off thinking about how to build wealth with their monthly income? Don’t just sit there daydreaming, here’s a chance to actually do something about it! Or maybe you think you need to have a ton of money to start investing, think again. This and other investment myths are some of the topics we’ll be covering in our webinar titled Safe Space – A No BS Guide on How to Invest.. On September 18, 2020 at 5PM WAT/ 6PM CAT/ 7PM EAT, Tolulope Faboyede of FSDH Asset Management will be taking you through everything you need to know to build wealth and invest. What’s more? You’ll be able to get started after the class! Here are some of the topics we’ll cover at the webinar: How to design and execute an investment plan What to look out for when building your investment portfolio How to evaluate your financial situation Compounding interest: What it is and how to evaluate it Common myths about investing Register below to access the webinar! Webinar details: Date: Friday, September 18, 2020 Time: 5PM WAT/ 6PM CAT/ 7PM EAT Location: Click here to register for the webinar on Zoom About Tolulope Tolulope Faboyede is a Business Development and Wealth Management expert at FSDH Asset Management Limited. She holds a Bachelor of Science in Economics from the University of Lagos and has completed a CFA Institute Investment Foundations Program. Tolu has over 12 years experience in the Nigerian Financial markets and has attended various professional courses and training in Portfolio and Wealth Management. She has worked with several individuals and companies to grow their wealth.Tolu is passionate about providing financial literacy to both individuals and corporate organisations.
VISA SPOTLIGHT SERIES ON THE FOOTWEAR GENIUS: EVE MAINA – FOUNDER, SHOE SPACE AFRICA
After Eve quit her much-loved job because of unwanted sexual advances from male colleagues, she was left with almost nothing in her bank account and desperately had to figure out how to make money. Eve’s family have always traded in shoes. So for her, the shoe business is not uncharted territory. So Eve began selling shoes to make some money pending when she could get another office job. When the business began to show fruits of success, she decided to go into it full-time. Today, Eve owns Shoe Space Africa – one of the fastest-growing shoe businesses in Africa. This piece is about Eve’s journey with Shoe Space and how she has been able to grow her business from almost nothing to the phenomenal brand it is today. What is the story behind Shoe Space Africa? Starting Shoe Space was not intentional at first. I quit my job in 2016 and I was wondering what to do next. The only other thing I knew how to do asides my corporate job was shoes because I grew up in a family where my mum used to make shoes, my cousin used to sell shoes so it was an easy fall back plan for me. I did not know if it would work because I always liked the corporate life. Shoe Space started in January 2017. At the time, I had no savings so I started Shoe Space from zero. I talked to a friend in the business and she gave me some of her shoes. I posted them online and made some money from it. My capital was gotten from the money I made off those sales. I thought I was going to sell shoes for a short time and then go back to working a corporate job. However, when I started seeing headway, I decided to do it full-time. What are some of the challenges you have faced in the course of running Shoe Space Africa, what did you learn from it? I would not necessarily call this a challenge but this time last year, I experienced a tragic accident for the first time in my life. I was travelling to Kampala, Uganda by bus to consult on some shoes. At the bus station, I met a good friend of mine and because we wanted to sit together, I swapped seats with another passenger on the bus. The person that sat on the seat I was supposed to occupy passed on in that accident. My friend who had a safety belt on was thrown out of the bus and even though I didn’t have a safety belt on, nothing happened to me. I remained seated. This moment changed my life forever. After the accident, the way I thought and approached things in my life changed, my heart changed. Up until this day, when I think about that moment, I am stunned. Seeing someone else pass away on your behalf changes something in you. Many times in our life, we take things for granted. You look at your life and see all that you have achieved and you think you did it all by yourself. You forget that it is God that has brought you this far. With regards to the lockdown, the major challenge we have faced has been sales. What has helped us cope is the fact that we have an online presence. I also gave my clients offers and discounts that made my items more affordable for them. Being online worked to my advantage because most people were at home doing nothing except scrolling through their feed. Most shoe lovers are people that will purchase whatever catches their eye even if it is the last money that they have. What is your big vision for Shoe Space Africa? I want Shoe space to be a household name for quality shoes sold at affordable prices. More importantly, though, I want to leave a lasting legacy through Shoe Space. Right now, I am working on establishing a foundation that will provide Kenyan kids with quality shoes. So when you buy a shoe from She Space, you are donating a pair of shoes to someone else that needs them. So my big vision is to make sure African children that need shoes have quality shoes. What advice do you have for someone who wants to start a small business? Having a relationship with Jesus. I know not everyone believes in Jesus but Jesus us the one I give all the credit to. There is a certain kind of wisdom and clarity that you can only get from God. When you start a business, you may not be sure of what you are doing or where to go next but if you have Jesus, He will help you out with that. When you pray about something and ask for help, if He says no, if He keeps quiet or if He says yes, you know what to do and where to go as opposed to just doing things blindly and on your limited understanding. Discipline is so important. Even if you don’t feel motivated, discipline keeps you going. There are days you will not want to wake up but the discipline you have gets you awake. I call myself the 4 AM boss because I wake up at four am in the morning and I have been doing that since primary school. After I wake up I pray and get ready and then I am usually at Shoe Space at 6 am. That discipline has to be cultivated and maintained. If you want to take your business to the next level and meet more customers online, Visa is your plug! Visit their Small Business Hub to get the support you need. First 100 businesses to sign up get $200 worth of online advertising, so hurry now! This spotlight feature on Yomi Odutola is powered by Visa. Visa’s ‘Where you Shop Matters’ initiative aims to champion entrepreneurs